Who are the BRANDidos?
Here’s a BRANDCHAT Glossary that may help!
BRANDido: term of endearment for those who chat on #brand chat
BRANDCHATTER: early term for people who chat on brandchat; used mostly by newbie BRANDidos or those new to the brandchat-o-sphere
BRANDCHAT-o-sphere: everything in the brandchat world and/or universe
BRANchat: That oh so healthy for you, fiber-filled cone of silence where high-speed typing BRANDidos go when they miss one letter in the hashtag
PB = Personal Brand
TRANSPENSIBLE: Transparent and indispensable
VERBAL DIARRHEA: Too much to say; can’t make it fit in 140 characters
BRANDelicious: Brand food for thought
Unmistakable Brand: always totally on-brand and predictable.
BRANDJACKING: Two fold – every time someone unofficial represents themselves as speaking for a company + To hijack a brand to deceive or divert attention; often used in abusive or fraudulent activities devised for gain at the expense of the goodwill, brand equity and customer trust of actual brand owners.
Brandjacking by a Consumer: refers to how the consumer perceives or uses your product or service. A smart company will learn rather than fight this positive reaction.
Fail Fast; Lead,
BRANDstanding: When something or someone’s brand attributes are shining through in their every action.
BRAND Violence: A negative or even violent reaction to an incident, comment or feedback on a brand.
BRANDolisious: a nugget of information so tasty YOU MUST share it with everyone you know