the BRANDidos

Who are the BRANDidos?

Here’s a BRANDCHAT Glossary that may help!

BRANDido: term of endearment for those who chat on #brand chat

BRANDCHATTER: early term for people who chat on brandchat; used mostly by newbie BRANDidos or those new to the brandchat-o-sphere

BRANDCHAT-o-sphere: everything in the brandchat world and/or universe

BRANchat: That oh so healthy for you, fiber-filled cone of silence where high-speed typing BRANDidos go when they miss one letter in the hashtag

PB = Personal Brand

TRANSPENSIBLE: Transparent and indispensable

Too much to say; can’t make it fit in 140 characters

BRANDelicious: Brand food for thought

Unmistakable Brand: always totally on-brand and predictable.

BRANDJACKING: Two fold – every time someone unofficial represents themselves as speaking for a company + To hijack a brand to deceive or divert attention; often used in abusive or fraudulent activities devised for gain at the expense of the goodwill, brand equity and customer trust of actual brand owners.

Brandjacking by a Consumer: refers to how the consumer perceives or uses your product or service. A smart company will learn rather than fight this positive reaction.
Fail Fast; Lead,

BRANDstanding: When something or someone’s brand attributes are shining through in their every action.

BRAND Violence: A negative or even violent reaction to an incident, comment or feedback on a brand.

BRANDolisious: a nugget of information so tasty YOU MUST share it with everyone you know


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