Posts Tagged ‘Personal Brand Management’

Q1: Which is better for a PB – LinkedIn, Facebook or Twitter?

neilmckenzphoto: Q1: Depends on your overall goals and audience, may have different audiences and goals. Match tool with task #brandchat

CASUDI: Q1~ My PERSONAL preference is LI & twitter (dont do FB) ~ Blog should be included in list #brandchat

ASegar: Q1: My experience (10 best, 0 worst): Twitter 10, LinkedIn 6, Facebook 1 #brandchat

MrWordsWorth: @CASUDI Agreed. I would never brand on Facebook. I don’t even like being there. #brandchat

JoelCapperella: Q1: IMO it isn’t a matter of one over the other – all three need to be leveraged properly #brandchat

JoelCapperella: q1: LI – professional persona – sharing and participation #brandchat

leah_jean25: A1 All of those sites have different strengths/weaknesses. Depends on what your goal is #BRANDchat

JoelCapperella: Q1: FB – lighter sharing of professional in the personal #brandchat

OurDesignWorks: Q1: Depends on your intentions, but all three work. I’m wary of FB though, it’s the odd stepchild. #brandchat

LoisMarketing: #brandchat Q1 Also agree with @CASUDI and @MrWordsWorth Facebook only suited to certain types of business

JoelCapperella: Q1: Twitter – feed content to reinforce brand #brandchat

maltaee: Q1: What’s your business objectives? Where is your audience & what’s their needs? …etc. then choose your platform. #BrandChat

MrWordsWorth: @OurDesignWorks I just don’t like FB on principle, so I wouldn’t use it. #brandchat

OurDesignWorks: Q1: LI is the place to make connections, twitter is your place to show your personality and interact with your audience. #brandchat

Michael_Dilks: It depends on your audience. Groups use each communication medium differently #brandchat

neilmckenzphoto: Q1: So what types of business would FB preclude? #brandchat

ASegar: @MrWordsWorth Same experience. LinkedIn is trending ↑ due to improved discussions. #brandchat

buona_vita: Q1: Linked in for detailed information, twitter to brand your personality #brandchat

JosephRosenfeld: Facebook can be great for microbusinesses and building greater awareness through current social connections. #brandchat

WriterChanelle: Q1. The most popular pages on FB are already known companies or “I hate waking up in the morning” and the like #brandchat

maltaee: Q1: 1st: Social Media Strategy | 2nd: Social Media Platforms. #BrandChat

OurDesignWorks: Q1: We’ve used LI to search for contacts and to scan our network #brandchat

karimacatherine: Q1 : All had been said. It really depends on personal objectives.Either way, make sure you don’t synch them unnecessarily #brandchat

WriterChanelle: Q1. The pages that are popular are havens for spammers. #brandchat

neilmckenzphoto: Q1: If FB isn’t working then you may have the wrong friends. Poor workman blames the tools? #brandchat

josephd: Q1: For a FB? I’m not sure the channel matters as much as the content. If it sucks, you’ll have zero engaged followers anyway. #brandchat

CASUDI: @catelouie LI getting more global when anyone wants to check you out ~ both PB and biz associations #brandchat

sherrylowry: All (FB, LI, Twitter) quite dependent upon what you actually contribute IN of value FOR exchange and reciprocal return #brandchat

karimacatherine: Actually, I know a few people who do very good on Facebook. they are personal brands as well #brandchat

maltaee: Q1: Twitter, Facebook, Linkedin, etc. are just a medium tools. Human relationships & conversation are the key, period. #BrandChat

karimacatherine: @CASUDI: @LoisMarketing : There are a few people using FB as a business channel as well. #brandchat

BryanRicard: Q1. There’s no one best, as others said, they all have pros and cons. More about your strategy, not the platform. #brandchat

neilmckenzphoto: Q1: The South Metro Denver Chamber uses FB quite effectively to help its 1600 members build their brands. #brandchat

OurDesignWorks: q1: @leah_jean25 is right, maybe the outlet doesn’t matter as much as the content #brandchat

pmarckworth: Q1 I think non-profits can do well on FB. #brandchat

WaynesBNP: The Facebook peopel actually took time to read and go to other pages. SU and Digg barely did any. @kristirholmes @WriterChanelle #brandchat

ASegar: Q1: FB may B effective PB vehicle 4 sum. I don’t currently use it b/c a) 2 much extraneous personal info b) const changing rules #brandchat

kristirholmes: Q1: FB can be retooled to do more for ur brand w/ products like Tabsites that let u personalize it & turn it into a mini website #brandchat

karimacatherine: @maltaee : yes, well, brands are more *isolated* on Facebook than Twitter. let’s not go into semantic 🙂 #brandchat

JosephRosenfeld: What I don’t like about SM in general is when someone who wouldn’t say hello to me in an elevator still wants to “Friend” me! LOL #brandchat

Note_to_CMO: Q1: Sorry 2b late / PB means diff things at diff times. My LI voice/contacts materially diff than my FB or (gasp) even T worlds. #brandchat

sherrylowry: Q1 to me depends almost totally on where your own following also collects. I use mainly LI + Twitter, FB for xtra #brandchat

Q2:Can Your Personal Brand Be Adversely Affected By Who Follows You on Twitter?

JohnAntonios: Q2: definitely – i mean the people that follow you help grow your brand – take twitter for example – it’s the audience the counts #brandchat

bbenishek: A2: I know people say that your friends can be held against you, but I don’t like it all the same. #brandchat

neilmckenzphoto: Q2: Yes! Some followers you don’t want. Most likely if you ignore them they will go away – like Pole Dancers.. #brandchat

CASUDI: @mariaduron re Q2 ~ IMO the answer is YES ~ & I have deleted followers AND not followed b/c of other’s followers ~ #brandchat

MrWordsWorth: @JohnAntonios Absolutely. Is it the audience you want to connect with? Are you staying on brand in message/how you communicate? #brandchat

bbenishek: A2: At the same time, I find I don’t mind if the friends/followers for the brand add to its overall goodness! #brandchat

sherrylowry: Q2 i do notice when time who’s following. probably block at least a few every wk – based on THEIR following + tweets #brandchat

WriterChanelle: @brandchat True. Twitter just seems more focused to me. LinkedIn, as well. FB users seem to want prizes for commenting #brandchat

Note_to_CMO: Q2: Dont really think PB is negatively affected by who yr followers r – we’ve all got too much to do to track all this! #brandchat

VzFriend: Q2: I’m not sure it’s who follows you (numbers aren’t everything) but with who you choose to engage. IMO that matters most #brandchat

buona_vita: Q2: I do not think who follows you affects your brand, but who you retweet and chat with does. #brandchat

karimacatherine: Q2 : there’s a discussion as to if PB are relevant or not. I guess, the answer to Q2 depends on how you treat social networks #brandchat

kristirholmes: q2: That old adage “birds of a feather” is even more relevant w/ SM I think. Friends/Followers can definitely impact ur brand #brandchat

maltaee: Q2: You are who you network with the most whether offline or online. #BrandChat

bbenishek: A2: Is this tied into that Klout factor? #brandchat

Note_to_CMO: Q2. Now, who chooses to RT you is another matter. That means a lot. Halo effect. #brandchat

ASegar: Q2: Start with follower/following ratio. >=1 OK. <<1 usually means tweeter is trolling for followers. #brandchat

catelouie: Q2: I think it depends on how you engage with those who choose to follow you. Or if they even engage with you at all #brandchat

JohnAntonios: Q2: brings me back to the whole autofollow concept – which i’m more inclined to be against – http://wp.me/pIpk4-64 #brandchat

karimacatherine: Q2 : it is more Who you interact with that matters #brandchat

JohnAntonios: @Note_to_CMO i like the halo effect – or viral marketing which is the case in point here #brandchat

ASegar: Q2: I won’t follow folks who don’t RT regularly #brandchat

CatComWCU: @neilmckenzphoto If you have a fan page you can reach out past just your friends. Were you talking about a personal page? #brandchat

neilmckenzphoto: @JohnAntonios Auto follow is for robots following robots. #brandchat

WaynesBNP: @WriterChanelle No, what I was saying was that my FB bounce rate was low. One of the lowest if you check the screenshot. #brandchat

LoisMarketing: #brandchat Q2: Also you can drive who is following you, engaging and RT’ing you. Just as you are being selective.

BryanRicard: Q2. If Twitter following will have any consequences, it will be who you follow, not who follows you. #brandchat

pmarckworth: Q2 I look for common interest &interaction with the people I follow & who follow me – don’t feel we’re defined by who follows us. #brandchat

neilmckenzphoto: @sherrylowry There are probably 100s of thousands who use autofollow – how do you explain many followers with no tweets? #brandchat

buona_vita: What about the DMs people send to everyone who follow them? Some with links are very impersonal. #brandchat

MrWordsWorth: @LoisMarketing absolutely, but for some on Twitter, RT is an automatic process. They do it without reason/don’t add anything. #brandchat

leah_jean25: A2 The company you keep says a lot about you online and IRL #brandchat

bbenishek: @buona_vita Is it considered good etiquette to DM new followers, or are people not even paying attention due to spam? #brandchat

Q3: Where did you first hear about Personal Branding

sherrylowry: What does your first “in person” meeting do instantly for your brand impression of your virtual colleagues? #brandchat

ASegar: Q3: Why, on Brandchat of course! #brandchat

pmarckworth: Q3 so long ago I can’t remember… #brandchat

neilmckenzphoto: Q3: I first heard of personal branding from one of the masters @DavidSandusky – really! www.yourbrandplan.com #brandchat

bbenishek: Q3: Where did you first hear about Personal Branding #brandchat <@WriterChanelle #brandchat

karimacatherine: Q3 : trick question : ONline I guess because this is not a concept learned in business school. at least, not when I was attending #brandchat

MrWordsWorth: @WriterChanelle There are poor souls who don’t pay attention and get hijacked. I let that slide. #brandchat

brandchat: Q3: For me it was Pete Montoya’s book – “A Brand Called You” #brandchat

JonnieJensen: I 1st heard about #personalbranding at Lycos UK 2001. A women who had a book out did some TV stuff with us. I forget her name! #brandchat

yanina_s: @bbenishek for the first time heard about personal branding from @DanSchawbel #brandchat

BryanRicard: Q3. I heard about personal branding while I was in the womb, overheard the doctors chatting about it. #brandchat

karenswim: A3: It was a long time ago but I believe it really settled in via Kim Castle and brandu #brandchat

LoisMarketing: #brandchat Q3 Sense of personal branding throughout my career. My “look” and personality as well as my signature and “brand” on my work 🙂

sherrylowry: first heard of personal branding through people trying to make that a biz 😉 #brandchat

karimacatherine: What do you say to those who don’t believe in Personal branding concept? #brandchat

CASUDI: @mariaduron Q3 I was always into PB (over 25 years)~called it Personal Style http://bit.ly/MJSk4 (expand) ~when did words PB get introed? #brandchat

maltaee: Q3: I think either @tom_peters or @DanSchawbel or @williamarruda #BrandChat

catelouie: Q3: I always knew “personal branding” exsisted in theory but didn’t learn the the term until I joined Twitter #brandchat

VzFriend: Q3: It was when I had my first face-to-face tweetup with a bunch of my followers & they said “you’re so real, on & off line” #brandchat

Note_to_CMO: Q3: The Brand Called You by Tom Peters in FastCompany. #brandchat

Note_to_CMO: Q3: Back in ’97 – the concept has been around for a bit! http://bit.ly/bIpGmU (expand) #brandchat

Q4:How do U handle it when some1 wants to “pick UR brand” (as experts in our fields – this occurs) – refer to article, http://ow.ly/2HTRt

karenswim: Q4: Just wrong on so many levels, I’m all for being helpful but don’t like being pimped #brandchat

neilmckenzphoto: Q4: Consultants go through this every day. Good consultants know where the limit is. #brandchat

buona_vita: I do not mind helping people out, I can see how it might be annoying for SM experts with a large following though. #brandchat

karenswim: A4: I have a free consult & after that if you want my expertise it costs money #brandchat

CASUDI: @mariaduron Q4 ~ Often what I share just cant be imitated w/o help ~ and I am VEY helpful 🙂 #brandchat

WriterChanelle: Can you imagine if this chat were being held via phone or in a conference room #brandchat

Note_to_CMO: Q4: As w/ so many q’s, answer is ‘it depends.’ We tend to help each other when asked w/ sincerity. Lots have helped me. #brandchat

neilmckenzphoto: @brandchat Q4: Maybe you sell the sizzle not the steak. #brandchat

Note_to_CMO: Q4: But, if a complete stranger wants in-depth creative/execution help, w/ no context, ans is “sending proposal.” #brandchat

LoisMarketing: #brandchat Q4 I now receive many “Can you introduce me to …” . If you are genuine and have value I have voluntarily introduced you

Note_to_CMO: Q4: If we have some common interest, then form a relationship + mutually help. If 1 time thing, not as interesting! #brandchat

sherrylowry: fortunately “brain picking” is now becoming the anathema self-declaring your “expert” status has become #brandchat

catelouie: Q4: But what do you do when you’re just starting out, and just beginning to build your brand?Do you offer your services for free? #brandchat

LoisMarketing: #brandchat Q4 I never say “I’ll never” but our recommendations are always a reflection of us

Note_to_CMO: Q4: If we’re peers, OK to compare notes. If one-down (you want to be what I am), happy to give advice… #brandchat

LoisMarketing: #brandchat Q4 We should earn and have the confident recommendation of others, and should expect the same of those approaching us

Note_to_CMO: Q4: … if one-up (usual client/agency-consultant economic rel’ship), then improper to give lots of free advice. Get paid! #brandchat

sherrylowry: Q4 Very much like referring them to your blog (with hopefully a url) or your book (via what chapter) vs expounding/time shared #brandchat

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Q1:If a brand is a sustainable identity, how many “brands” can/should a small business support?

CathyWebSavvyPR: Q1: Often a problem 4 small biz & solopreneurs who see their biz & skills grow over time. Best = umbrella brand #brandchat

MarketingMary: Just worked for a co. who had many-layered “brand” structure. There wasn’t enough time or $ to communciate effectively. #brandchat

GetResults: Q1 – At least 2 – your personal brand (U stand behind…) & UR discrete prod/svc brand(s), remembering it costs 2 support each #brandchat

karenswim: Q1: I vote for one strong brand, hard to manage multiple for small biz #brandchat

MrWordsWorth: Q1: small size means you can’t support many brands. Start with one good, clearly defined one, add as you grow… #brandchat

CathyWebSavvyPR: Q1b: Shoot for you initial brand as an umbrella or hub, with offshoots to take on niche opportunities. #brandchat

Ryan_B_King: #brandchat Q1 Businesses of all sizes should only maintain the core brands that embody the parent brand. It’s all about net-worth and value

MarketingMary: Q1 One strong brand is superior to many weak, unsupported brands. #brandchat

JohnAntonios: #brandchat – i would first question what classifies the business as a “small” business? # of people? or yearly sales? or industry?

eamcc: Sage advice, Go slow, measure, then grow. RT @neilmckenzphoto Q1: Supporting just one [brand] is a big job, go slow. #brandchat

GetResults: @MrWordsWorth Q1 – It’s a temptation, but, some differentiation needed. Otherwise when time 2 sell, nothing there or U can’t quit #brandchat

pmarckworth: the umbrella brand has to be clear and well defined – then product and service brands can sit under the umbrella. #brandchat

MrWordsWorth: @GetResults I would think you could start as one and diversify the biz brand from yours as you grow toward divestment, perhaps #brandchat

CASUDI: A recognizable brand adds real value to small biz ~ so any product offshoots must be within same brand #brandchat A1.

JohnAntonios: @MrWordsWorth I agree 100% – but we’re questioning how many brands a business can support based on what? #brandchat

olgayefimova: Q1 being a small business, I’ll vote for one ~> the rule is : the brand is you. #brandchat

karimacatherine: Q1: small biz, I would concentrate on one, depending if service or product, as well as financial capabilities. #brandchat

DavidSandusky: Q1 do one thing VERY well #brandchat

brandchat: So, how do each of the BRANDidos define SMALL BUSINESS? Interested to hear ur thoughts… #brandchat

MrWordsWorth: @JohnAntonios true, but small can be earnings, employee size. A company of 1, you want 1 brand, for example, maybe two – pers/biz #brandchat

GetResults: @MrWordsWorth Q1 – Best to start early. Make it unique & distinct – to build value, give you perspective, enable exit strategies #brandchat

DavidSandusky: Q1 hit a “home run” in your back yard #brandchat

neilmckenzphoto: Q1: @pmarckworth the trick is to get the other prods/svcs to fall under the umbrella brand in a cohesive way. #brandchat

BrandsAnatomy: Q1: More importantly, the small business must understand why they brand #brandchat

TNSinc: I would define small business by creative approach to problem solving, it is a mindset. #brandchat

jemcgrew: @brandchat Re: small business–a company of less than 250 people were everyone knows everyone. Lots of collaboration #brandchat

MrWordsWorth: @CASUDI a sole proprietorship, in particular, though depending on the biz, you may want to think about pers/biz split. #brandchat

GetResults: @MrWordsWorth Q1 – no doubt about it. Initially, it’s UR baby – U need is 2 let it grow, become its own entity. Customers help! #brandchat

Perpetuallabs: #brandchat Small businesses are Bizs. that identify a need to maintain minimum growth to ensure their existence.

MarketingMary: Q1 Even large biz stumbles with more than 1 brand. How can small biz expect to juggle many? #brandchat

BrandsAnatomy: Q1: A small biz can support multiple brands, if they can serve multiple markets & need the identities #brandchat

neilmckenzphoto: Q1: Large businesses may face the same challenges as small business in managing multiple brands. #brandchat

jemcgrew: RE: Small Bus.–Small Business Admin says some business are still small at 1000 employees…. #brandchat

GetResults: @JohnAntonios Even SBA has problems w def. Small can mean intent to stay small (manageable) or just starting out – many measures #brandchat

alanunderkofler: the definition of what a small biz is depending on who is asking and answering! #brandchat

DavidSandusky: Q1 small business become large #brand by staying true to THE brand #brandchat

eamcc: @MarketingMary Good observation Q1 #brandchat. Perhaps SBO should start by asking how much time they want to invest in brand management?

CathyWebSavvyPR: Define small business from solopreneur (biz of one) to 250 employees – although more ften 10-50? #brandchat

CASUDI: A1 ~ I have 2 diverse career paths ~ 2 diverse biz brands YET my personal branding is the same ~ challenging YES #brandchat

karimacatherine: small biz, to me is less than 500 employees and I would concentrate on 1 brand, depending if service/product, and financials. #brandchat

GetResults: @MrWordsWorth It’s your baby, your goals, some control always remains, but customers(& their buying) R UR reason for being #brandchat

CathyWebSavvyPR: Q1c: A “well-brainstormed” tagline & elevator speech & soc. Media profil bio can help clarify yr brand(s) #brandchat

Q2:How dependent is Small Business Branding on the Personal Brand the person running it?

sharonmostyn: Depends on staff size RT @CathyWebSavvyPR: @karenswim agreed-2ndary brand is closely aligned & in sync w/ main brand it can work #brandchat

neilmckenzphoto: Q2: In most cases I would say totally dependent. #brandchat

SusanKEaston: Q2: TOTALLY dependent, you can’t separate when you are solo, you ARE your brand #brandchat

karimacatherine: Q2: love this question. but I would answer in 2 fold : 1st: it depends on the positionning of owner (s) #brandchat

cwebpresence: Q2: Answer: That depends on the mission of the business. What’s the value prop? #brandchat

CASUDI: A2: dependency of small biz on personal branding of person running it ~ depends on how small is small 🙂 #brandchat @mariaduron

JohnAntonios: @brandchat A2: in my definition of Small Biz – PB is a key success driver – People trust the Biz b/c of the person running it. #brandchat

jemcgrew: Q2: I think it depends on the business. If the business is your name, very dependent–if it isn’t then you can remove yourself #brandchat

CathyWebSavvyPR: Q2: More often than not, in newer social media channels, personal brand and biz brands are very inter-related #brandchat

MarketingMary: Q2 Not only is small biz brand dependent on owner’s personal brand, that person also defines company culture. #brandchat

eamcc: Q2 #brandchat. Personal and product/service brand of SBO are synonymous.

karenswim: Q2: Depends, if creating biz that you want to sell, exit, personal branding not a factor #brandchat

MrWordsWorth: Q2: in many cases, the business brand depends on the individual who founded it. But if you want ‘out’, watch how it evolves #brandchat

GetResults: @MrWordsWorth If they have brand value stored, they can live off fat. when fat runs out, they are ripe for extinction, fire sale #brandchat

CathyWebSavvyPR: Q2b: but I have seen successful pers./biz brands separate – @GeoffLiving sold his self-named PR company #brandchat

JohnAntonios: #brandchat A2: in my marketing consulting business – my branding efforts are focused on my PB – this helps me carry it onto other biz

DavidSandusky: Q2 entrepreneur brand: starting business, any business, hiring experts-may be seperate #brandchat

MrWordsWorth: @GetResults They couldn’t live off the brains, because if you’re ignoring the customer, you don’t have any. #brandchat

Perpetuallabs: #brandchat Q2: Co. Brands depend on the stock of Personal brands that are invested in the company. Should call them Personnel Brands?

MarketingMary: Q2 In entrepreneurial cos.(vs def of small biz) owner’s personal brand and vision ARE the company #brandchat

cwebpresence: When you’re a one person business, no matter which way you brand, your personality is always a factor. I am a one person biz. #brandchat

GetResults: Q2 – Sm Biz Brand depeendance on creator =f of his/her visibility in mktplace. If gr8 prod/svc, customers may buy in spite of #brandchat

CASUDI: @karenswim At what size BIZ do U think the personal brand of founder should be separated from BIZ ? #brandchat

CathyWebSavvyPR: Q2: big brand have this same problem – see Apple (stocks dip every time Jobs gets “sick”). but many survive founders leaving #brandchat

aleshabishop: Q2 depends on the product and personal brand of the owner, may or may not be a good match. #brandchat

PUBLISIDE: Q2 Double-edged sword for business to be dependent on brand of person running it, eg, Steve Jobs’ when he fell ill. #brandchat

Perpetuallabs: #brandchat Q2: Small Business is dependent on brand of people behind a handshake, phone call or any other communication.

neilmckenzphoto: Q2: Most businesses start out as small and the brand is hitched to that of the founders. #brandchat

GetResults: @MrWordsWorth lots of folks gut good brands by arrogance, neglect, revenge -sad! #brandchat

DavidSandusky: Q2 person running biz may not be person starting biz, but hiring influences culture/brand #brandchat

karimacatherine: some comp expanding fast still behave as small biz as long as the decisions relies on 1 founder,all about founder pers. brand #brandchat

PUBLISIDE: Q2 I also think that whether intentional or not, personal brands of those running the biz influences companies. #brandchat

JohnAntonios: starting my own small biz, it made much more sense to build my PB (which exists) than creating something out of nothing #brandchat

karimacatherine: Anyways, arent we all about personal branding now? small, entrepreneurs or larger companies #brandchat

CASUDI: @PUBLISIDE agree even if PB does not influence corp brand ~ person running Co does influence culture brand ~ even in mega corp #brandchat

BrandsAnatomy: @GetResults Yes, brand is everything, not just the intentional mktg campaign to put design elements to a name #brandchat

MrWordsWorth: @cwebpresence No, but it makes a distinction, in case you have plans for the business beyond you. Wise choice. #brandchat

sharonmostyn: #brandchat Q2: Small biz TOTALLY dependent on personal brand of person running it!

Q3:How can a small business owner differentiate his/her personal brand from that of his/her creation – his/her company brand?

alanunderkofler: why would a small biz owner want to differentiate their personal and biz brands? #brandchat

MrWordsWorth: Q3: Don’t make your company name your personal name is one way to create some distance. #brandchat

JohnAntonios: #brandchat A3: in small biz, PB should always be bigger than the biz brand, ideal for exit and entry strategies

cwebpresence: A3: Separate via strategy and channels (IMO) .. and use Hootsuite, etc. to manage. Best I can figure for one-person biz. #brandchat

karenswim: @alanunderkofler If you ever want to sell or exit, you can back yourself into a corner #brandchat

Perpetuallabs: #brandchat Q3: Give ownership to the ppl who do the work and invest in their personal brand.Taking a lowprofile shouldn’t hurt a good Co

BrandsAnatomy: @brandchat Some days it feels that way. I have this “person” who others rely on, who only exists if I devote time to it #brandchat

karimacatherine: Q3: name. if you want to differenciate make sure your name is not your business name. #brandchat

sharonmostyn: #brandchat Multi-tasking listening to a #LinkedIn webinar talking about “personalizing” brand (even for Microsoft) – synchronicity? 🙂

eamcc: Q3 #brandchat. Think of your personal brand as a business card. Your biz brand like a customer receipt. (i.e., promises and expectations)

JohnAntonios: A3: the creation (brand) should never become bigger than the creator (PB) – #brandchat

alanunderkofler: your personality and the personality of each employee makes up the biz brand, encourage synergy! #brandchat

karenswim: Q3: By clearly defining brand at outset #brandchat

BrandsAnatomy: Q3: Put purpose behind the brand, & give it a name for others to remember #brandchat

karimacatherine: @GetResults : Would love to hear about the dangers of merging identities #brandchat

alanunderkofler: When you decide to sell a brand or create an exit strategy you phase out your personal brand over time #brandchat

karenswim: Completely agree that not enough small biz owners consider their exit strategy #brandchat

BrandsAnatomy: Q3: Creating a separate identity opens possible exit strategies that may be needed #brandchat

karimacatherine: A lot of people define themselves as entrepreneurs or business owner but dont have information on what is means really!(legal,..) #brandchat

JosephRosenfeld: Q3: When you are your brand, create an off-hours personal “look” to turn yourself on and off, just like the lights. #brandchat

neilmckenzphoto: Q3: So how do you apply this to people in the arts? @artybynemo ? #brandchat

karenswim: Too often personal brand locks you into time/results economy #brandchat

CASUDI: A3: Just think of yourself ~ your well defined personal brand is prob why many people do biz with you? #brandchat

pmarckworth: Q3 I think you have to start with the purpose of the business not just the purpose of selling when you define biz brand vs PB #brandchat

karimacatherine: A lot of people define themselves as entrepreneurs or business owner but dont have information on what is means really (legal,.) #brandchat

DavidSandusky: Q3 some smart entrepreneurs hire the opposite of them on behalf of the brand. that is a good personal brand! #brandchat

BrandsAnatomy: @brandchat Indeed, you must have people who support the vision. Separate brand protects you personally & allows others an id #brandchat

karimacatherine: In this place we are now,w personal branding is becoming mainstream, serious thought shld be given for Anyone in business #brandchat

cwebpresence: Remember, your (or your client’s) business is an entity… give it a name… then give it a personality. Just say’n. #brandchat

CathyWebSavvyPR: Q3: personal brand vs biz brand it is a blance – I chose Soc MEdia name Cathy + Brand, not real name or co name – middle road? #brandchat

DavidSandusky: Q3 this is a good time for me to say personal brand is not about marketing yourself to masses #brandchat

makasha: Q3 @DavidSandusky I agree. Its about presentation there should be something desirable about a brand before a pitch is made #brandchat

Q4:How does Small Business Branding compare to Enterprise branding? How did social media influence this relation?

karenswim: I would distinguish between “personal brand” and injecting humanity into business #brandchat

MrWordsWorth: @cwebpresence sometimes, your/your client’s personality is very much the personality of the biz. #brandchat

Perpetuallabs: #brandchat #branding is Scalable on all levels of business. There is no such thing as a small brand. #SocialMedia only ids a need to brand

cwebpresence: If your name is your business, ie; @chrisbrogan, then.. well.. that’s what you build value around. But what are the odds? #brandchat

olgayefimova: &his jeans, a sweater, a big image behind is the Apple’s style of presentations) @MrWordsWorth Certainly. Jobs is seen as Apple #brandchat

eamcc: Q4 #brandchat – Scale and risk. Entrepreneurs have nothing to lose and everything to gain. Social media offers low entry $.

neilmckenzphoto: Q4: Social media somewhat levels the playing field between small bus and enterprise brands – only somewhat. #brandchat

BrandsAnatomy: A co, work, brand creator sometimes treats it like the child s/he always wanted & never lets go – all lose. #brandchat (via @GetResults)

karenswim: @MrWordsWorth I view branding as a planned strategy that of course is impacted by market acceptance #brandchat

BrandsAnatomy: Q4: Nothing’s changed, except the tools look different today. Brand must still mean something inherently #brandchat

karimacatherine: This is where @johnantonios question about size of business was relevant. small biz ranges from 1 to 500 pple, its too wide #brandchat

BrandsAnatomy: Q4: A small biz brand’s best tool has always been word of mouth. That word can travel faster now #brandchat

karimacatherine: solo/entrepreneurs will not have the same challenge as a 50 pple companies or a 300 pple business. #brandchat

DavidSandusky: Q4 no different at all. Managing brand values strategy. Marketing? that is a different #brandchat

JohnAntonios: A4: i write something about this in my blog about Social Media Leveling the playing field http://goo.gl/Ihhr – it gave equal opp #brandchat

karimacatherine: Can you really predict the trajectory a brand will take. you can plan but a brand has its own destiny. #brandchat

cwebpresence: Any business venture is an enterprise by definition. No dif in branding… only in options created by financial resources. #brandchat

JohnAntonios: before social media, brands used to be ranked by how much ad money they could spend and reach – now they compete on quality #brandchat

CASUDI: A4: SM and SOCOM make branding a small biz possible w/o big cost of old days ~ and FAST #brandchat but Brand is still brand 🙂

JohnAntonios: @BrandsAnatomy i do agree with you – it’s 100% equal, but it’s 100 x more fair now – don’t u think? #brandchat

alanunderkofler: enough? Can you truly ever have enough customers? And if you do its time to clear the bottom 20% #brandchat

cwebpresence: Social media expands the opportunity for small .. really small.. businesses to be seen within their market or vertical. #brandchat

GetResults: Q4 – Sm v Entereprise branding are both a matter of scale and potential. Sm must focus/concentrate, Ent can spresd like butter #brandchat

Pitch, Plugs. C2A, etc

brandchat: Next week’s THEME: Big Biz and Non-Profit Brands. Be sure to post ur possible ?s + disc topix at http://thebrandchat.com #brandchat

karimacatherine: If anyone interested in what I wrote about Social Media being the equalizer, please visit http://ow.ly/1gCJD #brandchat

CathyWebSavvyPR: #CtTip #4: Go follow and/or add 2 lists those you interacted with on chat, B4 you forget! #brandchat

PUBLISIDE: Thanks for #brandchat, y’all. Must replace this eye with #USFBulls 2nd round Big East Tournament game. (Part of MY brand!) #brandchat

DavidSandusky: added five new value adders to http://twitter.com/DavidSandusky/brandchat see you next time! #brandchat

wiseoneltd: Check out www.TheBrandQuiz.com #branding #brandchat

Q1: Do you use personal branding as only a career advancement tool?

CASUDI: @brandchat A1: I use Personal Branding (have used for over 20 years) as a LIFE advancement tool (not limited to career) #brandchat

neilmckenzphoto: Q1: Personal branding is bigger than just a career a advancement tool – a life advancement tool? #brandchat

Brad42Fish: Q1 Pesonal branding could/should help your business, not just your career. #brandchat

SabSavvy: I use PB to connect with people of like mind and interests and if that also provides advancement opportunities, then bonus. #brandchat

kathydodd: Q1 No, I think it’s important to have a personal brand no matter where you are in your career. www.kathydodd.com #brandchat

MrWordsWorth: Q1: I use personal branding to define who I am and what I do, in partial hopes it leads to career advancement #brandchat

JoeKikta: Q1 Your personal brand is you and how you’re perceived. It follows you everywhere #brandchat

Brad42Fish: Q1 Working on your personal brand is also a way to work on being a better person, or the person you want to be. #brandchat

EF_Forbes: I think developing your personal brand does a lot for you internally, as well as how you are perceived externally #brandchat

robertforto: Re Q1: My business is my life. My life defines my business and my business defines my life #brandchat

karimacatherine: Q1: My professional journey is part of ME, so Yes I use Personal branding #brandchat

christinet6d: A1: The more I think about this, if you’re using PB JUST for career advancement, you’re probably doing it wrong. #brandchat

pmarckworth: Q1 your PB is your core and informs your career, not matter what stage or what changes. #brandchat

neilmckenzphoto: Q1: Personal branding is also a social advancement tool – attract the people you want to associate with. #brandchat

Brad42Fish: Q1 As a small business owner, my personal brand is tight closely to my company’s brand…good or bad. #brandchat

EF_Forbes: @robertforto exactly. hard to really define where your personal branding lands between personal and professional #brandchat

JohnAntonios: Q1: personal branding is about who you are. Your identity, Your DNA, the career is only part of you, PB is much bigger. #brandchat

KateRobins: @Brad42Fish It helps decision-making in all your life’s quadrants. One ideally has something to do with the other. #brandchat

Brad42Fish: @robertforto You are a person, your company is a company. If you tangle the brands too much, both suffer. #brandchat

neilmckenzphoto: Q1: Who your are and what you do defines your personal brand, not the other way around. #brandchat

karimacatherine: Q1: Personal branding recent concept in maistream.Will force motivation out of ordinary ple so they can start owning themselves! #brandchat

christinet6d: A1: PB can give your work a greater sense of purpose and focus, not just your career. Like your own personal mission statement. #brandchat

JohnAntonios: @robertforto @ef_forbes Q1: ideally u engage in what u are passionate about, so their shouldn’t be a clash with ur PB #brandchat

Brad42Fish: Q1 My company’s brand is a part of my personal brand and visa versa, but they’re not interchangeable. #brandchat

MrWordsWorth: @robertforto I think the best professionals, their personal brand is always tied to their business brand #brandchat

EF_Forbes: @JohnAntonios definitely. but also the type of engagement you take with your personal vs professional situations can be diff #brandchat

robertforto: RE Q1: it comes back to what I said a couple wks ago: We are Sparta! We are all people but our biz unites us as 1. #brandchat

DavidSandusky: Q1 career is a part of the personal brand experience people have with us. #brandchat

robertforto: RE Q1: I also go back to what Jeff Gitomer says: Kick A**, Sell Robert (Name insertion) #brandchat

Brad42Fish: @EF_Forbes But which brand should be subordinate to the other? Personal or Corporate #brandchat

TNSinc: I keep my personal, professional and business brands distinct, because they’re all extreme. It’s a challenge keeping a hard line. #brandchat

karimacatherine: you can take the job out of someone but not the brand; you carry it! We all are personal brands waiting to assert #brandchat

shotgunconcepts: personal branding should not only be used as a career advancement — but reputation management. Q1 #brandchat

EF_Forbes: @Brad42Fish Tough question. And its situational,but bottom line, the corp brand is my employer and I rep. them, they don’t rep me #brandchat

JohnAntonios: Q1: in my post about personal branding, http://ow.ly/1aOze i refer to the scope of personal branding & how it makes u stand out. #brandchat

MrWordsWorth: @brandchat depends on what you are doing, who you are representing or interacting with. You adjust based on situation. #brandchat

DavidSandusky: Q1 corp brand is only as good as the personal. recruit well! #brandchat

karimacatherine: Q1: The issue with SM is that we can all build a pers brand visible to everyone, companies have to think of how to deal w it #brandchat

PresentAdvisors: Q1: Personal branding is about defining your passion(s) and using those passions to help others – the rest will fall into place #brandchat

neilmckenzphoto: Q1: Your personal brand and the brand of the company are two separate things. I wouldn’t mix the two. #brandchat

Brad42Fish: In service industry, is corporate brand the cumulative results of all the personal brands? #brandchat

pmarckworth: Q1 You can’t represent your corp brand effectively untill you understand your PB #brandchat

Q2: Does you personal brand need to be stronger than the company brand especially as you change career or niche? How do you handle the challenges/backlash of a strong personal brand?

Brad42Fish: Q2: Stronger? Weaker? Not sure how to measure. In many ways, both are more specifc than the other. #brandchat

robertforto: RE Q2: I think it depends on the biz UR in. IE a doctor or model or writer or salesman should have strong PB first #brandchat

JohnAntonios: Q2: i think that your personal brand is your property and should be independent of the job, or company. #brandchat

MrWordsWorth: @brandchat Same as any brand: constantly monitor effectiveness/garner feedback, and adjust to be more relevant/resonant #brandchat

neilmckenzphoto: Q2: Your personal brand needs to be stronger (but contained) than the company you work for. #brandchat

Brad42Fish: Q2: Big challenge for small biz is when owner’s personal brand is “bigger” than company’s brand. Stifles growth. #brandchat

TNSinc: RE Q2 My personal brand and professional brand are strongly linked, simply because I have no life work balance – workaholic! #brandchat

CASUDI: A2: Needs to be complimentary ~ compatible ~ your PB when working within a CORP setting #brandchat

SabSavvy: Per corp policies etc., we are in a communications culture shift and many companies are behind-don’t know what the don’t know. #brandchat

shotgunconcepts: strong personal brands can lead other brands. Think about @zappos / Hsieh, @billgates, jobs / apple. Q2 #brandchat

TNSinc: RE Q2 My Business brand is more crafted, and laid back, still effective, but not over the top and scary like my personal brand. #brandchat

karimacatherine: The thing is ordinary people are catching up and moving faster than Companies ~ Social media tools have allowed that #brandchat.

christinet6d: Q2: It really depends on the context and where the backlash is coming from. From your customers? Wow, you should shape up. #brandchat

neilmckenzphoto: Q2: In an environment where people change jobs frequently, personal brand is all you really have. #brandchat

Brad42Fish: Q2: I hope that my personal brand is broader than my company’s brand. I’d like to think I’m well rounded. #brandchat

Ryan_B_King: #brandchat Personal brands are = to Co. Brands in small biz. Big Biz is only concerned with Big names. How big is your steak in your Co?

TNSinc: Re Q2 This twitter Id is my business brand incase it matters. #brandchat

DavidSandusky: Q2 back to recruiting … match is a match now and towards vision #brandchat

karimacatherine: Q2: Pers branding no different from owning ur personality, skills,ideas…the + is that people have the tools to overhadow comp #brandchat

pmarckworth: Q2 your PB is a key part of what a company hires you for. Asking you to be something else in the company doesn’t serve anyone #brandchat

christinet6d: Q2: But what does this mean for orgs? What if you invest in an individual’s PB, and then that employee leaves for a competitor? #brandchat

robertforto: RE Q2: many companies try to sequester your Personal Brand #brandchat

nigellegg: @Brad42Fish – it’s a big enough problem moving from 1 to 2 people; personal brand gets in the way. [experience talks] #brandchat

JohnAntonios: let’s not forget the companies are formed of people. the stronger their personal brands, the more valuable the team #brandchat

Brad42Fish: Q2 And I also hope that my company’s brand has greater reach than my personal brand. We can do more than I can. #brandchat

PresentAdvisors: Q2- Don’t shortchange your corporate brand by focusing too much on your PB #brandchat

DavidSandusky: Q2 brand equity can increase both ways-person increase Co and Co for personal credibility #brandchat

neilmckenzphoto: Q2: @christinet6d People always leave a company for the competitor. #brandchat

KateRobins: @brandchat Managing personalities always tough and a separate matter. Sometimes good with the bad works, sometimes not. #brandchat

Brad42Fish: Your personal brand should strengthen the corp brand, and the corp brand should strengthen your brand. #brandchat

JohnAntonios: #brandchat i have my consulting business, but people know me (the brand), i can leverage that to other biz. this is the value of a strong PB

karimacatherine: Q2: If a company recruits someone, you have to not oly respect and admire their work but what they stand for and are about ~ . #brandchat

robertforto: RE Q2: Synergy, yes-Team, yes. A Corp needs a Quarterback but more important they need an Offensive Line #brandchat

TNSinc: Someone said earlier, that PB used to be Reputation I still think it is, at least in my social circles. #brandchat

Q3: Where do you go w/an expired brand – linked to a project (hopefully, @FollowtheFiesta will chime in).

karimacatherine: Q3: not sure I understand the concept of expired brand #brandchat

Brad42Fish: Q3 Brands should never die, they should evolve. << Just made that up; could be total BS. #brandchat

MrWordsWorth: @brandchat Sometimes, you go nowhere because the brand is truly dead – it has no relevance anymore + you need to start fresh #brandchat

DavidSandusky: Q3 the dollar store LOL #brandchat

robertforto: RE Q3: Re-brand the effort. think Old Coke to New Coke to Old Coke again #brandchat

brandchat: @karimacatherine Expired brand, brought up last week, @FollowtheFiesta focused on the movement. Movement is ovr – what now? #brandchat

CASUDI: #brandchat A3: I dont think PB’s expire ~ they evolve 🙂

JohnAntonios: Q3: i think it depends on how the brand faded out. it’s future is highly dependent on its history. #brandchat

DavidSandusky: Q3 but seriously, innovate or die #brandchat

robertforto: RE Q3: or reissue expired brand or sell it as a novelty. We love remakes, re-issues and novelties #brandchat

christinet6d: Q3: Sometimes you just have to let a brand die of natural causes. Like GM did with the Oldsmobile. #brandchat

CASUDI: @MrWordsWorth Going nowhere leads to evolution ~ evolution really is an ongoing process anyway #brandchat

karimacatherine: Q3: If we are talking about personal #branding, how can it expire? I would think it would evolve #brandchat

Brad42Fish: Same company with new brand is always an option. Sometime, it’s the best option. #brandchat

robertforto: RE Q3: Evolution is a must in biz unless you are a mom and pop family diner (down home comfort food) #brandchat

nigellegg: People change continuously. If there personal brand stays the same, there’s something wrong. #brandchat

followthefiesta: #brandchat Its been interesting having an identity that was for a certain brand, now expired, for me, but one I want to continue to use.

Brad42Fish: Q3: Evolution isn’t always slow. #brandchat

shotgunconcepts: Brands sonetimes die. You have to start fresh. You can’t transfer trusted relationships. Q3 #brandchat

neilmckenzphoto: Q3: If a brand has really expired, probably the best thing to do is bury it. #brandchat

JohnAntonios: your personal brand is immortal, even when you die, your PB is engraved in history through your work. #brandchat

christinet6d: Q3: I think a PB can expire. Just like any other brand, if it doesn’t provide a named solution to a need, its on the outs. #brandchat

SabSavvy: Or, like Toyota, some brands fall on their own sword. #brandchat

DavidSandusky: Q3 some brands realize a vision – done! Legacy! #brandchat

andrewmueller: Q3 not sure that @followthefiesta created “brand”, they had identity for sure but what feeling do we have for it + its values #brandchat

pmarckworth: Q3 if product brands continue to meet needs of customer instead of remaing static they will sustain and thrive #brandchat

nigellegg: Personal brands – how many dead people still have twitter / facebook accounts? #brandchat

Brad42Fish: @nigellegg Your personal brand goes way beyond just social media. #brandchat

MrWordsWorth: @nigellegg Well, there is new Elvis and Hendrix items to buy. Do they always adhere to the PB the individual set out? #brandchat

karimacatherine: Q3: u are a CMO at a big comp, u build your pers brand thru SM, if you leave, you go with it. it is ur own.whatever u do with it #brandchat

Ryan_B_King: #brandchat A Dying brand is reflective of the co. that promotes it. Major changes need to be signified with a re-branding effort or else

anafxfz: Personal branding is about defining your passions and using those passions to help others… #brandchat (via @PresentAdvisors)

SabSavvy: If a strong PB leaves a business, should it try to replace with another strong PB? #brandchat

followthefiesta: The branding that I created for my part in the #FiestaMovement, a project for @Ford, became much more in the long run. #brandchat

christinet6d: @MrWordsWorth @nigellegg Good point- who manages a personal brand? Does it have to be the person? Or can it be an estate? #brandchat

PresentAdvisors: Q3: As long as the brand is still being used, how can the brand expire? @FollowFiesta should help owners become evangelists. #brandchat

andrewmueller: .@followthefiesta would you agree that fiesta was the brand not followthefiesta? #brandchat

eamcc: #brandchat Q3. Personal branding as legacy; reminding me of story of Achilles. Keep it simple to brand as icon.

maltaee: Q3: Internet is archiveing our personal brand so it will never die http://bit.ly/aMtHFL (expand) #brandchat

robertforto: RE q3: brands do not expire look at Elvis, M. Jackson earned 90 mil after his death. #brandchat

mikestenger: Q3: Brands don’t necessarily expire. What u do is assess the situation & go from there. #brandchat

andrewmueller: @MrWordsWorth I wouldn’t call that expiration, but rather failure…espiration would be like a date on package of cheese #brandchat

MrWordsWorth: @neilmckenzphoto Yes, they do. There are many examples of brands that don’t exist in stores anymor #brandchat

CASUDI: @followthefiesta The roadmap of life has many choices ~ figuring which way to go is always a challenge (often FUN) #brandchat

karimacatherine: Q3 : pers brands are embedded in a person. whether we chose to use it, to consciously make it evolve is our choice/capacity. #brandchat

followthefiesta: @AndrewMueller I think that FTF was my branding for the Fiesta project. The car is the product but the branding for me was FTF. #brandchat

Q4: How can U have a personal brand if you always want to reinvent yourself (i.e. the renaissance soul)

neilmckenzphoto: Q4: Brands expire everyday. #brandchat

Brad42Fish: Q4: Continually reinventing yourself can be part of your personal brand — Madonna #brandchat

EF_Forbes: Q4 pb is dynamic. for the most part you can usually control how it is shaped (if u are smart about it) #brandchat

MiChmski: @brandchat Constant reinvention is not a choice, it’s a fact; we are always changing, every day #brandchat

neilmckenzphoto: Q4: If you are always reinventing yourself then that is your brand – sounds like an interesting person! #brandchat

JohnAntonios: Q4: innovation & evolution are always part of your branding strategy, so why should your personal brand by any different #brandchat

mikestenger: Q4: Change is good but if ppl never get a clear image of who u are & what u do, ur doing it wrong. #brandchat

maltaee: Q4: Never try to reinvent yourself, BE YOURSELF and Upgrade yourself. #brandchat

christinet6d: Q4: Isn’t this the central challenge of good brand management? How do you stay agile? #brandchat

shotgunconcepts: You make the reinvention a part of the brand’s core assets (see Madonna) Q4 #brandchat

JohnAntonios: as a person, i am in continuous evolution, and i represent my brand, i am one with it, so it’s natural for it do the same #brandchat

kbloemendaal: @christinet6d would that be like “self 3.0”? #brandchat

Brad42Fish: Q4: Some brands are more flexible than others: Retail product: Least flex. Personal: Most flex. Service Co: Middle #brandchat

nigellegg: @JohnAntonios – but a lot of what “brand” is is defined by reaction of others. Can’t control that. #brandchat

JohnAntonios: @christinet6d @MrWordsWorth @nigellegg not at all. the legacy continues and evolves. it will be referenced and used forever! #brandchat

neilmckenzphoto: Q4: @DavidSandusky Do most people really reinvent themselves or do they just think they are? #brandchat

DavidSandusky: Q4 “always want to reinvent yourself” would be the brand. May not be confident to hire that person #brandchat

Ryan_B_King: #brandchat A brand is an essence; a rep. of a belief. philosophy, or a culture with foundations that don’t change often.

maltaee: Q4: I said: Upgrade yourself to a new version of YOU but don’t upgrade to another person. @mikestenger @christinet6d @brandchat #brandchat

CASUDI: A4: Reinventing is GOOD provided the consistency of your PB remains an obvious ingredient #brandchat OBVIOUS is key 🙂

MrWordsWorth: @JohnAntonios I don’t think every legacy is used forever. Things die because they lack currency or value, such as brands. #brandchat.

Brad42Fish: Q4: I agree with @MrWordsWorth – If you change brand too often, no one will figure it out. #brandchat

JoeKikta: Even if U keep reinventing yourself, there is always a core truth or set of truths about U that R consistent & define your brand #brandchat

DavidSandusky: @neilmckenzphoto have not found purpose yet. When that happens, re-inventing stops #brandchat

shotgunconcepts: or maybe it’s not so much “reinvention” as evolution — which all brands should do to stay relevant. Q4 #brandchat

maltaee: @CASUDI Q4: Reinventing is good for products but not personal #brandchat

nigellegg: reinvention – no. Chipping away, tinkering, yes – allows continuity with change, brings followers with you. #brandchat

JohnAntonios: @nigellegg being true to ur brand defines the perception – U can’t please everyone with ur brand. so pls u, others respect that #brandchat

karimacatherine: Personal branding is about YOU, ur +, ur -, skills, ideals, values, attitude, approach, competencies, decision, vision…#brandchat

JohnAntonios: As usual, #brandchat never fails to be a thought provoking conversation with great minded people who can agree to disagree. That’s enriching

maltaee: RT @mollywendell: Personal Branding Quote: Q4: “In order to be irreplaceable one must always be different.” ~ Coco Chanel #brandchat

KateRobins: @brandchat Prods/processes created while in employ often belong to employer. Fine line bet what you can leave and take. #brandchat

Pitch, Plugs, C2A etc…

brandchat: B sure to join us on the Facebook page 2 post UR ideas for topics 4 next week, http://thebrandchat.com THEME:All About Branding #brandchat

shotgunconcepts: sorry. missed intros at beginning. Chris Houchens. Just wrote branding book & looking for reviewers. info at http://bit.ly/baP5vX (expand) #brandchat

DavidSandusky: @robertforto glad you’re a new regular. #Denver represented well on #brandchat http://twitter.com/DavidSandusky/brandchat

JohnAntonios: guys if your interested about reading my take on personal branding, here it is http://ow.ly/1aQsQ#brandchat love to hear ur thoughts

BANKONRAIN: @3keyscoach 11am ET WED ~for CHAT and on Fridays they post relevant discussion from the chat ~ I’ll forward to you #brandchat

wmtammickiii: Gr8 bk http://bit.ly/cAtnw6 (expand) @HarvardBiz RT @christinet6d RT @shotgunconcepts pb not only 4 career advancement-but rep management. #brandchat

#brandchat has grown by leaps and bounds as you can tell by the 13 page transcript you’re about to review.  We also now have a HOT TOPIC program.  Any hot topic that just doesn’t get sufficiently covered in the hour o #brandchat or warrants additional conversation, resources to review, blog post or articles will be available in the RECAP  FORUM located at http://yourbrandplan.com/forum/brandchat

We’ve made this addition because the chat is just way too ‘high speed’ for any of us to take the time to look at a great article, book or resource you mentioned in your tweet.  And, rather than lose that richness of the conversation, we want to harness it on the RECAP forum.  Hope you’ll come play with us over there from time to time and give us your 2 cents worth!

Here’s the recap!

Q1: Take a look at this Maslow’s hierarchy of needs as it pertains to personal branding. In a small business, do you agree or disagree? What are your thoughts? (You’ll find this pyramid here: http://johnantonios.files.wordpress.com/2010/02/social-media-heirarchy-of-needs.jpg )

Brad42Fish: Q1 Bit of a stretch. The biggest flaw I see is that it implies that definfing your brand can wait. NOPE. It should be first. #brandchat

shotgunconcepts: #brandchat Maslow’s 3rd level is the need for relationships. Brands are nothing but relationships with users / customers. Simplicity.

denverdogworks: RE Q1: I agree branding should not wait. #brandchat

MrWordsWorth: @Brad42Fish Absolutely. What’s the hymn? Build your house on the rock? The brand is the rock. The foundation! #brandchat Q1 #brandchat

daddymacWI: Branding is between Safety/Security and Loving/Belonging #brandchat

duxdlux: #Q1 Agree that branding has to be considered/developed from the beginning. Integral to any sm profiles, etc #brandchat

MarketingMary: #1 #Brand id should permeate everything in a biz. If I were to put it on Mazlow’s hierarchy, I’d put it on every level #brandchat

JohnAntonios: #brandchat branding is closing the gap between our promise and what we deliver – so it has to fall right between level 3 and level 4

MrWordsWorth: @MarketingMary If it’s the foundation, it will influence every level #brandchat

LoisMarketing: #brandchat Q1 — also agree it must be there from the beginning

DrFernKazlow: Q1 – Branding is foundational. Must b considered from outset.What is the reason 4 your co/product existence? #brandchat

karenswim: Q1: I agree with @Brad42Fish & others definitely pre-existence and entire pyramid, it’s not a one& done task #brandchat

socialtality: Without a defined brand, how do you create focused Goals,Objectives,Strategies? #brandchat #brandchat

pmarckworth: Q1 I think branding permeates all Maslow levels once your basic needs are met. #brandchat

Brad42Fish: Q1 Branding is not a phase. It’s continual. Our brands exist whether or not we’re managing them. Manage it from the start. #brandchat

JoeKikta: Q1: Agree, need to consider from beg., but is defined throughout the entire process. #brandchat

denverdogworks: RE Q1: branding should be considered a “basic need” of any business according to Maslow’s chart #brandchat

merylevans: Strategy first, yes. @JoeKikta: Q1: Agree, need to consider from beg., but is defined throughout the entire process. #brandchat

JohnAntonios: #brandchat – would you distinguish between branding and personal branding in the pyramid?

JoeKikta: Q1: That chart tho is how it happens for most people and companies; or has in the past #brandchat

denverdogworks: RE Q1: What did they say in the bible about loaves and fishes? Same can be applied to branding #brandchat

shotgunconcepts: #brandchat Q1 Even the “lovable loser” brand groups work because of shared interests (ala Maslow 3rd level) Think Chicago Cubs, etc.

duxdlux: @JohnAntonios In small biz there is always an element of personal branding. Fewer staff, closer engagement with owners, etc #brandchat

Brad42Fish: Q1 If you think of your brand as “cumulative result of ever interaction audinece has with/about you,” then brand must come first. #brandchat

correlationist: #brandchat – personal branding is perhaps even more vital for small biz, although all brands need to develop personas

JohnAntonios: i think the desire to exist i in social media comes before we even think where we stand as a brand – not saying it’s right #brandchat

Brad42Fish: Q1 the pyramid more applicable to personal brand than corp brand. Living in modern world, we have first few levels handled. #brandchat

karimacatherine: Q1: I believe that branding evolves so it is an ongoing process. Strategy comes first #brandchat

JohnAntonios: we hop on the SM train to simply exist, then we build up our brand, in an ideal world we should plan first, but it’s the need #brandchat

neilmckenzphoto: Q1: I wonder how many psychologists can agree on the left side of the pyramid? Now we add the brand folks! #brandchat

duxdlux: Level 2 of “structure” seems vital step for small biz where resources/staff limited. Concern for ability to follow thru/sustain #brandchat

denverdogworks: RE Q1; I had been in business for years w/o a brand philos. then I hired @davidsandusky and changed our outlook on our biz #brandchat

CASUDI: @correlationist In small BIZ it is the relationship/person people do biz with ~ so YES to personal branding #brandchat

denverdogworks: RE Q1: before our branding program efforts our brand commitment was the last thing on our mind! #brandchat

JohnAntonios: it would be interesting to see the % of people fail at level 2 or 3 and never move up the pyramid – due to lack of purpose #brandchat

JohnAntonios: #brandchat remember guys, the pyramid is not a strategy, it’s a series of needs, people want to get on that SM train, some with no objective

maltaee: Q1: Personal Branding is an ongoing process so I think its in the right place assuming it passes the branding steps. #brandchat

Q2: How does a company brand affect their vendors, suppliers, referral sources, employee’s brand when there’s negative PR (i.e. Toyota)

denverdogworks: RE Q2: How can the vendors, suppliers, etc refer if they dont know who you are? #brandchat

karenswim: Q2: It depends on how brand responds to negative PR, response can reinforce brand values & consumer confidence or highlight fraud #brandchat

MarketingMary: Q2 If a #brand is strong, it will survive any negative p.r. Look at Tylenol. Will Toyota fare as well? #brandchat

denvan: Ah, Q2 then. The easy answer: depends on the product / brand architecture… #brandchat

denvan: Q2 (cont’d) In a Procter & Gamble model, corp brand doesn’t matter. In the case of Apple, corporate brand value is supreme. #brandchat

shotgunconcepts: #brandchat Q2 — ALL touchpoints with any group (vendors, employees, etc) affect the brand in positive or negative PR environment

merylevans: Some companies brand prod saying cust needs this. Making square peg fit in round hole. Needs to think of cust 1st. #brandchat

neilmckenzphoto: Q2: I think Toyota did a great job of responding. Brand is possibly stronger now. #brandchat

merylevans: @MarketingMary My family recently got a used car. Someone already commented, “Not Toyota?” #brandchat

CASUDI: Q2: Good handling of NEG PR can reinforce brand ~ Tylonol V Toyota #brandchat

duxdlux: Agree response to PR troubles will be different for every brand, company structure and level of customer engagement #brandchat

correlationist: @neilmckenzphoto So far they have done well Q2: I think Toyota did a great job of responding. Brand is possibly stronger now. #brandchat

MarketingMary: Q2 Any business problem will strip away the veneer and show the true brand. Be ready ahead of time. #brandchat

christinet6d: Q2: You should develop your brand as deeply as possible before launch, but you have to be flexible too. #brandchat

CathyWebSavvyPR: Q2: How does a company brand affect their vendors, suppliers, referral sources, employee’s brand when negative PR (i.e. Toyota) #brandchat

maltaee: Q2: Toyota brand will recover soon as Dubai did > How Dubai Builds Brands http://bit.ly/co0sXf (expand) #brandchat

Brad42Fish: Q2: People are more loyal to brand when something goes wrong + it’s fixed than they are to brand where nothing ever goes wrong. #brandchat

correlationist: #brandchat – for handling any neg PR across any category, “owning up”, taking responsibility, being transparent and honest, will help

pmarckworth: Q2 Toyota is dealing with a lack of trust. They were the brand you could rely on, now the one who hid the truth. #brandchat

JohnAntonios: brand attributes should be clearly defined, flexibility in reaching objectives is possible, but you can’t be a brand for everyone #brandchat

shotgunconcepts: Q2 – brands that step up proactively always make it through bad PR incidents (Tylenol, Wendy’s Chili finger, etc) #brandchat

LoisMarketing: #brandchat Q2 Example of neg PR’s destruction — ValuJet after Everglades crash in mid 90s. Brand was not strong enough, could not recover

karimacatherine: Q2: I believe a comp. negative brand tremendously affects a brand at all their contact points ! #brandchat

karimacatherine: Q2: Negative branding affect also a lot Front line employees. #brandchat

TheKimSchneider: Q2 Good to know ur niche before you get started; but if it should change a bit, go w/ flow; if changes a lot, something is wrong #brandchat

Q3: How deep should we go in define our product brand before launching?

denverdogworks: RE Q3: it should be totally defined, research, tested and critiqued before launch #brandchat

socialtality: Q3: Prior to launch, know what customer need your product or service satisfies, and how it satisfies it. #brandchat

duxdlux: Q3 product brand will always evolve, but basic identity and positioning must be established before you even know how to launch. #brandchat

Brad42Fish: Q3: You need to have your desired brand completely nailed down before launching any product/service. #brandchat

MrWordsWorth: Q3: How deep? As the Bee Gees once asked, how deep is your love. Know it inside & out before you go out. #brandchat

DrFernKazlow: Q3 @brandchat U need 2b clear abt prod/serv/brand b4launching, but don’t want defining 2 become excuse 4 not acting! #brandchat

denvan: Q3 I always say the brand should be the spine of your product, not the sticker you paste on at the end. #brandchat

neilmckenzphoto: Q3: Need to define the brand before launching then again you won’t know what the brand is untl it is launched #brandchat

Brad42Fish: Q3: Or as @denvan puts it, maybe you should completely define your desired brand before developing the product/service. #brandchat

CASUDI: Q3 Deep as U have time & $ for ~however keep in mind it will evolve/change so needs to have the flex ingredient in initial design #brandchat

daddymacWI: Q3: Need to know brand before launch. Get it right the first time #brandchat

pmarckworth: RT @Brad42Fish: I agree Q3: You need to have your desired brand completely nailed down before launching any product/service. #brandchat

daddymacWI: Q3: Don’t get too stuck on defining brand at point in time, a brand needs to be constantly evolving #brandchat

DrFernKazlow: Q3 Strategy b4 launch essential, but don’t make defining/strategizing excuse for not taking action! #brandchat

LoisMarketing: Q3 #brandchat Begin with strong core brand … treat like core values .. realize brand will be refined and developed over time

denverdogworks: RE Q3: I think this question plays at the core of the Toyota problem. I think they didnt test enough b-4 launch #brandchat

denverdogworks: RE Q3: Ford brand recovered after Pinto fiasco and it even leaked to pay ppl off rather than fix the prob. #brandchat

maltaee: @christinet6d: Q3: U should develop your brand as deeply as possible before launch. #brandchat < How do you build it DEEPLY without people?

neilmckenzphoto: Q3: Need to define the brand before launching then again you won’t know what the brand is untl it is launched #brandchat

sCastilla: Q2: be honest and get the word out quick #brandchat

christinet6d: Q3: Important that brand remains flexible after launch. The deeper you dive, the more you know about where your brand can go. #brandchat

CathyWebSavvyPR: Q3 The deeper you go into branding & integrated marketing strategizing – the stronger the launch. include audience testing #brandchat

merylevans: Here’s another example. Peanut butter. Anyone quit Peter Pan? We switched, but went back after problems passed. #brandchat

denverdogworks: re Q3: Research, Research and more Research before launch #brandchat

correlationist: #brandchat Q3: a. define objectives b. define target c. test water with target subset d. modify/realign e. LAUNCH

MarketingMary: Q3 Go deep in defining brand before launch (consumer research, brand strategy) but evolve with the consumer. #brandchat

denvan: Ah Q3. The brand manager should define whole brand experience from conception to grave. Thta’s how deep it should go. #brandchat

DavidSandusky: Q3 all the way to the core #brandchat

pmarckworth: Q3 You must know who you are & be able to say it clearly before you can take any other steps. #brandchat

Brandingguru: Q2 – Toyota #Brand will survive with attempt to fix problems and facing them head on. If you have a #Toyota, you’ll love again #brandchat

CASUDI: @CathyWebSavvyPR Q3 ~ YES dont forget the connection between the branding & marketing strategy #brandchat

CathyWebSavvyPR: Q3 on the other hand – if you go so far into branding, you could end up with a brand yo love – that no one else loves/wants #brandchat

karenswim: I have to admit after a lot of time has passed I sometimes forget why I was “boycotting” a brand #brandchat

denvan: Q3 Properly defined, the launch is just another day at the office for a holistic brand. #brandchat

MrWordsWorth: @pmarckworth Absolutely. Know who you are and what you are about before you go out, then adapt as you interact. #brandchat

merylevans: Q3 How do you know when to stop? Very easy to keep going with research & strategy as no right/wrong/perfect answer. #brandchat

CathyWebSavvyPR: Q3 Launchinga brand requires balance – branding & marketing strategy go hand in hand B4 prod launch. idea, audience, need #brandchat

andrewmueller: Q3 define values, Corp ID, code of conduct, core messaging, desired perception by each public #brandchat

karenswim: Q3: Research your intended market, test with them, as @CathyWebSavvyPR pointed out don’t create brand u love, customers hate #brandchat

denverdogworks: RE Q3: Good example is Boston Market/Chicken. They launched too fast and too big before gaining hold in market share #brandchat

DavidSandusky: Q3 my favorite book on product launch is “Four Steps to the Epiphany”-Blank, it is about the customer #brandchat

CathyWebSavvyPR: Q3 Pord branding prlauch steps (skimming surface) 1)prod. idea, 2)ID need, 3)ID audience, 4)craft brand 2 match 2 & 3 #brandchat

DavidSandusky: Q3 core = values, compentency, strength GO DEEP #brandchat

JohnAntonios: testing is critical, but you can waste time. know your brand thoroughly and launch, knowing it will allow you to be proactive #brandchat

shotgunconcepts: Q3 — Brand should be embedded in the essential DNA / core of any product prior to launch #brandchat

correlationist: I say it is imperative! JoeKikta @MarketingMary Evolve with the consumer. Understand the market and don’t be afraid to change #brandchat

DrFernKazlow: @JohnAntonios Same issue of balance – testing can be avoidance of action #brandchat

merylevans: Q3 Could the depth depend on the product. For instance, cars have a serious safety issue. Needs more prep than a food item. #brandchat

maltaee: Q3: The whole point is to find ur unique niche/service, not how deep, u can launch 1000 products/day but will all fail soon. #brandchat

shotgunconcepts: Q3 — there should be a brand rep on any R&D / product development team #brandchat

denvan: Q3 Before launch, a brand is a hypothesis; at launch it’s a theory; after, if you’ve been smart, it’s a solid fact. #brandchat

denverdogworks: RE Q3: The media is designed to incorporate brand switching #brandchat

karimacatherine: Q3: Research and for this, SM is great. can even help you refine product! #brandchat

andrewmueller: Q3 to find ur “brand” you must test perceptions of customers, not by asking, but by analyzing the actions they take #brandchat

neilmckenzphoto: Q3: @JohnAntonios Your brand is initially defined by you but in the end your audience makes their own definition. #brandchat

JohnAntonios: @neilmckenzphoto this might translate into your forcing your brand, it should be a creation from a need of the client, not ours. #brandchat

Q4: What you do when your business didn’t get any attention after one year? Is it time to evolve brand? What type of check-up do you use to diagnose need(s)?

andrewmueller: .@brandchat Q4 the brand never stops evolving, if you view it as static you will fail! #brandchat

neilmckenzphoto: Q4: What do they say – “Evolve or become extinct”? #brandchat

Brad42Fish: Q4 Your brand’s job isn’t to get attention; its job is to be authentic + connect. Getting attention is job of your marketing. #brandchat

MrWordsWorth: Q4: you do the sales research, you do the focus groups, you look at why you’re not connecting, you evolve. #brandchat

LoisMarketing: Just spotted this post — thought I’d share with the #brandchat crowd! http://bit.ly/bQmYy1 (expand)

karenswim: Q4: If it’s been a year & your biz has not rcd attention, you’re not in business! #brandchat

MarketingMary: Q4 If you waited a year to find out your brand didn’t get attention, you waited WAY too long #brandchat

CASUDI: Q4 ~ diagnosis first ~ then evolve/change brand and or marketing ~ or other ~ many brand changes can be a problem in itself #brandchat

neilmckenzphoto: Q4: Metrics – feedback from customers, influencers, media and of course – sales growth. #brandchat

merylevans: Q4 If you don’t evolve brand, it will die. That’s product life cycle. Brands live on due to RIGHT evolving not “sake of”. #brandchat

LoisMarketing: #brandchat Q4 One year likely WAY too long .. be ready to refine from the beginning. Ex: fast food chains quickly pulling menu items

GetResults: Q4 – brand launches as your idea, then market takes over & creates a new reality, Marketers must adapt or perish #brandchat

JohnAntonios: Q4: #brandchat understand why, study the options, and weigh the best alternative!

Brad42Fish: Q4 Your brand must be fluid, but it must always be true. #brandchat

correlationist: #brandchat – in this era of real time location intelligent discourses, you’d better be listening in real time, and acting in real time.

susanguarneri: Maybe nothing wrong with the brand but instead u chose the wrong target audience who does not value your brand? #brandchat

DavidSandusky: Q4 most successful brand did not get attention in year one – google, The Simpsons #brandchat

shotgunconcepts: Q4 branding is a slowcooker, not a microwave Takes years of customer experiences for results Changes too often, too quickly hurts #brandchat

wvpmc: Q4 if haven’t rcvd attention in a year without changing up tactics you prob don’t have interim benchmarks built into measurement #brandchat

andrewmueller: It is your brands job to give your publics a clear “gut feeling” about your product, service, or co. 1of2 #brandchat

andrewmueller: 2of2 this is done by living by values and demonstrating them at every touchpoint #brandchat

CathyWebSavvyPR: Q4 after 1 yr, brand gets no attn – ID where problem stems from: is it the product, branding, marketing, market forces or combo #brandchat

Brad42Fish: Q4: Always be willing to tweak your brand message. #brandchat

pmarckworth: Q4 plan, implement, evaluate (listen), adjust – over and over – will keep you from getting a year in & then being surprised #brandchat

denvan: Q4: And actually, uin my definition, a brand w/o attention is like art w/o an audience: a contradiction in terms. #brandchat

CASUDI: Q4 ~ the listening ingredient can give one a good take on brand, especially today w fast comm like SM #brandchat @correlationist

Brad42Fish: Q4: If no traction after a year, something other than brand might be problem: target, product, advertising, etc. #brandchat

DrFernKazlow: Q4 Have look at where the issue is-prod/service, target audience, marketing message or strategy, price point, lack of alignment #brandchat

MarketingMary: Q4 What is brand “attention?” Sales? P.R.? Core customers? Depends on metric if you consider brand successful. #brandchat

Brandingguru: Q4 The power to evolve the #brand is saving grace of smaller, more nimble ventures – or big ones who move like they are small! #brandchat

EricBuchegger: Q4 Reassess your marcom strategy, and determine if using right channels/mix. #brandchat

GetResults: @CathyWebSavvyPR Q4 – you can’t wait a year, you should be adapting (what you learn from sls) daily – it’s ongoing! #brandchat

Brad42Fish: Q4: Nothing kills a bad prodcut quicker than good marketing. (random but related quote I’ve always liked) #brandchat

shotgunconcepts: Agreed. Tweaks are the answer. Not massive shifts. RT @Brad42Fish: Q4: Always be willing to tweak your brand message. #brandchat

SJAbbott: Q4 Be realistic about time + attention. Make sure the model for your business works, and the brand supports it’s success. #brandchat

CathyWebSavvyPR: Q4 – Often it can take a year oso for a Brand to get traction – if it has been builing steadily, but slowly, tweak it, #brandchat

CathyWebSavvyPR: Q4 – Often it can take a year oso for a Brand to get traction – if it has been builing steadily, but slowly, tweak it, #brandchat

karenswim: Q4 I think key difference in building slowly and no attention, slow build is fine, no attn is problem #brandchat

GetResults: Q4 As @CASUDI points out – 2 many self-initiated changes can hurt brand ID, once launched, its all about responding to markets #brandchat

andrewmueller: Q4 sentiment analysis for each public, as well as financial info such as FRY, test raising prices and how it affects FRY #brandchat

andrewmueller: Q4 customer service activity, ask 1Q at end of each call “what three words best describe your experience today?” #brandchat

Pitch, Plugs, C2A

brandchat: PITCH: Hot TOPICS will continue here in 10 mins: http://www.yourbrandplan.com/forum/brandchat/ #brandchat

neilmckenzphoto: Thanks everyone. Thoughts on this? http://bit.ly/9mVwP4 (expand) #brandchat

denvan: Call to action: need thoughts on latest post: is PETA cruel to supermodels? My modest letter here: http://bit.ly/bOrjiI (expand). #brandchat

maltaee: Pitch: Nothing to sell you, I created Facebook fan page for branding staff > http://bit.ly/4dMpPc (expand) < JOIN 😀 #brandchat

Brad42Fish: 42Fish is a creative solutions firm that helps clients create their desired reaction via branding, mktg, advrtisng + design. #brandchat

CathyWebSavvyPR: Related topic tonight on #SmallBizChat – How to create a product-based business w/ @sandyabrams 8-9p ET #brandchat

GetResults: PITCH – Want help finding/initiating creative solutions to grow your biz/brand. Call 2 Action – Free Initial Consult #brandchat

DavidSandusky: new to #brandchat and added value today? you will be added to the list http://twitter.com/DavidSandusky/brandchat

CASUDI: MY new branding piece ~ http://bit.ly/9GmHUV (expand) I ‘d really like your opinion? #brandchat

DavidSandusky: #brandchat – Q1 was our HOT TOPIC: You can share ur 2 cents + resources here: http://budurl.com/unxl http://bit.ly/9zRFaA (expand)

CASUDI: PITCH ~ About me ~ http://bit.ly/9GmHUV (expand) ~(apologies to those who got this on #brandchat :-)) #smallbizchat

karimacatherine: Nestlé Crunch are buzzing with YouTube, Facebook, and Olympic Stars http://ow.ly/16kF5 {brand alert for @thebrandbuilder :)} #brandchat

Q1: What best resources have U come across to show employers that personal brands matter?

CathyWebSavvyPR: @mariaduron Q1: successful online brands such as @Zappos, @comcastcares, Amazon & others. #brandchat

denverdogworks: agreed, successfull rands like Apple and Zappos #brandchat

CathyWebSavvyPR: Q1b Also I research their competition & their audience demographics then – I SHOW them the convo they r missing #brandchat

GetResults: Q1 – the Google search is a wonderful tool. Shows how the virtual world is recording “anyone.” #brandchat

karenswim: Q1: In addition to socmed examples, I use in-house examples from other client facing positions #brandchat

mariaduron: #brandchat, Q1: I think the debacles U see w/individual brand and how they affect companies + sponsors are some research I collect.

denverdogworks: RE Q1: I also thnk some of the old school mom and pop’s efforts at branding are good resources #brandchat

DavidSandusky: Q1 I show employers their industry best COs w/employee and customer retention #brandchat

TNSinc: Q1 I help clients by teaching them how to monitor social and blog mentions. #brandchat

eamcc: #brandchat Q1. A google alert summary: 1. your name/brand, 2. a brand you admire, and 3. a competing brand.

pmarckworth: RT @DavidSandusky: Q1 I show employers their industry best COs w/employee and customer retention #brandchat

Brad42Fish: The best way for someone to see how a personal brand matters is always a negative PR situation of a well-known exec/company. #brandchat

CASUDI: @GetResults Q1: Agree Google is good way to keep track of own /other’s brand ~ also reputation management ~#brandchat

denverdogworks: RE Q1: Google alert is a great tool to monitor competition/brand of others #brandchat

DavidSandusky: Q1 when employer realizes how their personal brand matters in culture/customer experience, they are sold #brandchat

denverdogworks: RE Q1: We often look at examples of sports players since we are involved in seeking sponsors for Iditarod run in 2013 #brandchat

CathyWebSavvyPR: Q1 one version of where a personal brand helped rebuild a biz brand is Frank Eliason & @comcastcares – now a team #brandchat

TNSinc: Q1 We use an example comparing a salesmans little black book from the 80’s with the friend and follower counts of today. #brandchat

CASUDI: Q1: Thinking when I hire sub contractors for house design or corporate focus, does some level of personal brand matter? #brandchat

Brad42Fish: Q1: The bad examples simply show that doing it poorly (which includes not doing it) can hurt them and the company. #brandchat

neilmckenzphoto: Q1: Employers see personal brands everyday. Some can see better than others. #brandchat

CASUDI: Q1: Even a sole-entrepreneur /small biz needs to have their brand act together at some level:-)#brandchat

Brad42Fish: Personal brand is like corp brand in that if you aren’t controlling it, someone/something else is doing it for you. #brandchat

GetResults: @CASUDI Q1 – Subcontractors – Absolutely, they represent you on the job. They are an extension of your brand. #brandchat

denverdogworks: We only use contract trainers at @denverdogworks and they must be on board with the brand b-4 they come on as a trainer #brandchat

MrWordsWorth: @brandchat I think personal brand will matter there. Brand experience provided by 1 indiv. Can undo the other 3. #brandchat

pmarckworth: Q1 NPR report this morning referenced how pro athletes are enhancing or hurting their PB on Twitter #brandchat

livingforgiving: (sorry late) #brandchat Q1 What best resources showing brand matters? Answer: testimonials

Q2: What do U do to maintain/grow UR personal brand when UR not job hunting?

denverdogworks: RE Q2: blog every day #brandchat

karenswim: Q2: Sadly some let it slip and this is an essential part of career management, many need more edu. abt why this matters #brandchat

neilmckenzphoto: Q2: You have a personal brand whether you are job hunting or not. Everything you do counts. #brandchat

CathyWebSavvyPR: Q2 keep active in positive ways on Social media sites that are affective 4 yr brand (FB, LI, Tq) don;t ALL work 4 everyone. #brandchat

Brad42Fish: Although my personal brand is tied closely to the company I own, they’re not same. If they become the same, I’ve messed up. #brandchat

karenswim: Q2: When I worked in corp. I aligned my work with my brand & sought opps to strengthen, good 4 me & company #brandchat

DavidSandusky: Q2 great brands don’t change strategy when employed/unemployed… #brandchat

eamcc: #brandchat Q2. Accept/understand personal branding isn’t a project, but a daily mission. Enjoy it and thrive!

Brad42Fish: I view personal brand like reputation. Do good things, and you’ll have good reputation. Help people. Be nice. Act smartly. Etc. #brandchat

aliciafalcone: Q2 – Everything you don’t do counts as well regarding your personal brand. #brandchat

DavidSandusky: Q2 great brands not unemployed long if at all because reputation is greater than they are #brandchat

MediaCollective: Q2 to build personal brand is who you are, what you say and what you do,,,so be authentic #brandchat

CASUDI: Q2: A Personal Brand is intrinsic and NOT something you start & stop ~ whether job hunting or not #brandchat

MrWordsWorth: Q2: when not ‘job hunting’, I network, remain involved in community/professional organizations to maintain/grow my brand #brandchat

CathyWebSavvyPR: Q2 Also when building a brand whether solopreneur or employed, consider a blog, if it fits yr mkt showcase yr expertise #brandchat

wileyccoyote: Q2. Just like a corporate brand, you maintain consistency w your core. You are who you are. #brandchat

Brad42Fish: My biz partner + I realize that what people think of us as individuals, dramatically imapcts what they think of us as company. #brandchat

CathyWebSavvyPR: Q2 also – safer than having your own blog if you aren’t self employed – comment on others blogs, link 2 a google profile #brandchat

pmarckworth: Q2 personal brand goes beyond who you work for – it’s must be nurtured and attended to so it grows and thrives day to day #brandchat

Brad42Fish: It’s probably easier to fudge corporate brand than it is to fudge personal brand. People will discover who/what you are. #brandchat

SoulfulMarketer: The reality is that clients do “business” with “people”…not “companies” #brandchat

denverdogworks: Agreed branding is not a project but a mission! #brandchat

GetResults: Q2 – been so long since I job hunted…Guess operating factor is “you can never escape your own subjectivity.” Consistency counts #brandchat

eamcc: Wondering: Does #googlewave provide personal branding opportunities? #brandchat Q2

CathyWebSavvyPR: Found it interesting – @geoffliving sold his PR firm Livingston Comms, that felt 2 me much like a personal brand. can b done #brandchat

Brad42Fish: If you don’t like who you are, change you. Don’t change just your persoanl brand. #brandchat

wileyccoyote: @GetResults or as our CEO @kpkfusion says, “The world accepts you on your own terms” #brandchat #personalbrand

CathyWebSavvyPR: Q2 1 interesting thing about social media, twitter in specific: it’s hard 2 lie about who you are in 140 chars over time #brandchat

karenswim: I do agree big mistake to try to create personal brand that is not aligned with character, you will fail #brandchat

GetResults: Q2 What concerns me is impact on brand of “headline only” news readers. If they don’t see the story, can believe far from truth #brandchat

denverdogworks: A personal brand MUST align with character or you are just ACTING #brandchat

SoulfulMarketer: Education, joining prof groups, be active in social media Q2:What do U do to maintain/grow UR personal brand when not job hunting?#brandchat

livingforgiving: #brandchat Q2 Actions 2 Maintain Brand? answer Consistent effort 2 promote, communicate, show the brand w/ passion, b a consumer

Q3: What’s UR best response 2 these personal brand naysayers?

TNSinc: For Me I live by Popeye-ism #1 I am what I am. #brandchat

denverdogworks: RE Q3: what did they say in the movie? We are Sparta!! that is what you say to the naysayers re pers. brand #brandchat

CathyWebSavvyPR: @TNSinc but I like you – I never liked Popeye much 😉 slogan works though. I’ll try not 3 think of Popeye when I see yr tweets #brandchat

Brad42Fish: Q3: If they don’t buy into personal brand, just call it professional reputation management. They’ll buy into that. #brandchat

neilmckenzphoto: Q3: Response to personal brand naysayers – Go look in the mirror! #brandchat

DavidSandusky: Q3 I watch how people bash personal brand (or anything) as they represent their own brand LOL #brandchat

karenswim: Q3: Agree with @Brad42Fish, call it what you want but it exists and always has! #brandchat

GetResults: Q3 – response to pers brand naysayers – how we experience a brand is inclusive of environment & messenger. Can’t escape big pic #brandchat

pmarckworth: Q3 personal brand naysayers are missing opportunities #brandchat

CathyWebSavvyPR: Q3 There is a lot of hype around the term Personal Brand & all the new tools, but beneath the hype = truth. PB is here 2 stay #brandchat

CASUDI: @Brad42Fish perfect response ~ PROFESSION REPUTATION MANGEMENT~ to communicate Personal Branding at the corp level #brandchat

denverdogworks: RE Q3: in my buisness @teamineka We say if you are not the lead dog the view never changes: re naysayers pers brand #brandchat

DavidSandusky: Q3 personal brand naysayers tend to complain about self-promotion. I agree, great brands are promoted by others #brandchat

pmarckworth: Q3 Part of the problem is that the t iterm personal branding is so overused that it’s lost meaning #brandchat

neilmckenzphoto: Q3: Most of the business/personal brand arguement is semantics. Too many MBAs on steroids trying to make points. #brandchat

DavidSandusky: Q3 I’ve also noticed some naysayers change tone when they don’t get REFERALS #brandchat

Brad42Fish: Managing your personal brand will only do so much. it won’t make you rich. It won’t save your company. #brandchat

CathyWebSavvyPR: Q3 Pers Branding can be overdone: some ppl get large enough on a SM site, get busy & lose the personal touch that got em there #brandchat

GetResults: @Brad42Fish Q3 low hanging fruit – opp for quick buck – will always attract a questionable crowd, but not to #brandchat

MediaCollective: Not managing your personal brand esp if your the business brand “face” = poor case in point Tiger Woods #brandchat

eamcc: #brandchat Q3. Agree to disagree, then invite to revisit and compare results in six months 🙂 !

DavidSandusky: Q3 those who remember their personal brand strategy prior to social media get it is not about marketing you #brandchat

aliciafalcone: #Q3 We have perceptions about everything incl. people. If u believe brands are customer’s perceptions, everyone has brand. #brandchat

CathyWebSavvyPR: Q3 – other ways to combate Pers. branding naysayers is show successes & failures as in Q1 #brandchat

livingforgiving: #brandchat Q3 How do u respond to Naysayers? answer Thank you! Respect their opinion Take the High Road & Appreciate everyone’s feedback

Q4: What are challenges of diversity/minority/inclusion and personal brands?

neilmckenzphoto: Q4: I think SM is the great equalizer for challenges of diversity/minority/inclusion and personal brands #brandchat

karenswim: Q4: Not sure I get Q4, but it could be low blood sugar #brandchat

denverdogworks: RE Q4: just look at special olympics, ARC, Dis Amer. Veterans they use it to their advantage #brandchat

GetResults: Q4 -the challenge of diversity remains (for women & people of color) in having to do better to overcome “hidden” bigotry #brandchat

CathyWebSavvyPR: @mariaduron I ink that Social Media has, in part, leveled the playing feild as far as diversity/inclusion. #brandchat

Brad42Fish: Q4: Issues of ethnicity/gender/etc. can make it harder for person to establish personal brand that contradicts stereotypes. #brandchat

DavidSandusky: Q4 the challenges overcome often result in remarkable. #brandchat

karenswim: Q4: Huge challenge as there is a very real digital divide #brandchat

denverdogworks: RE Q4: we teach people all the time to have the mind of a champion at @denverdogworks and at @teamineka #brandchat

Brad42Fish: Q4: Breaking through stereotypes, however, can make your personal brand more memorable. #brandchat

CathyWebSavvyPR: Q4 y that I mean that I see peeps of all types interacting w/o paying attn 2 the little profile image. lots of tolerance on Tw #brandchat

karenswim: Q4: Access to tools has improved BUT access to knowledge varies greatly #brandchat

MediaCollective: Q4 challenge is basically getting over the habit of assumptions and labels #brandchat

CathyWebSavvyPR: Q4 I still see more “flame” wars type of interactions on Facebook, political convos often take on a harsher tone. #brandchat

DavidSandusky: Q4 the most misunderstood minority group is entrepreneurs. Watch the successful thru time. #brandchat

CathyWebSavvyPR: Q4 – although high speed internet access had spread in last 2 yrs, access & how 2 use it info is probably still lagging #brandchat

MediaCollective: Q4 good article on Identy The global challenge http://www.futureagenda.org/?cat=11 #brandchat

karimacatherine: Q4: Social Media could just be the medium that will allow less social/cultural barriers #brandchat

CathyWebSavvyPR: Q4 4 the older folks – many are internet savvy, but many are not. Taught a FB 101 class 2 older ppl, deff. showed a knowl. gap #brandchat

Brad42Fish: Q1 – Q4: Best way to have a good personal brand is to be a good person. (You define “good person” for yourself.) #brandchat

livingforgiving: #brandchat Q4 Challenges for inclusion? Answer Initial brand has target market & successful companies develop new 4 broader mkts Know ur mkt

Plugs, Pitch, C2A, etc.

brandchat: @yourjobmyoffice Join us for the after-party at http://yourbrandplan.com/forum/brandchat Q2 and Q3 R hot topics we’ll continue.. #brandchat

the_write_one: US consumers consider honest practices&trustworthiness the most important factors for a company’s reputation:http://bit.ly/ak6T0R #brandchat

denverdogworks: From USA TODAY for iPhone (via Robert): Watch what you post online http://usat.me?20708 #brandchat

Q1: Do you think that you have to take the risk that the people could talk bad about your brand? Because it is one of the most common fears from companies How can we prevent this? Knowing UR brand+brand promise will also help U select best customers + those 2 turn away

MrWordsWorth: Q1: I don’t think you can prevent it. You stay in the conversation + draw on your true believers to temper negative buzz. #brandchat

sharonmostyn: #brandchat Q1 People are going to talk bad about your brand no matter what. You need to be aware of it. It’s how you respond that counts.

paulswansen: Q1 – Ans: Clients/Customers are going to talk regardless. #brandchat

andrewmueller: Q1 Business is all about risk, winners access risk and take actions to minimize risk while maximizing reward #brandchat

erichnwise: hello #brandchat A1. getting positive #real testimonials are powerful on day 1.

craigritchie: There’s no “risk” that people might talk badly about your brand, they will. You can’t prevent it. Q1 #brandchat

andrewmueller: Q1 There will always be some poeple who talk bad about you, how you handle this is key #brandchat

paulswansen: Q1 – Ans: If customers/clients aren’t talking their shopping elsewhere. #brandchat

erichnwise: #brandchat A1 additionally ultimately if u r the distributor of a ‘brand’ u gotta build personal relationships build on integrity & trust.

denvan: Q1: Your brand is the part of your company that YOU DON’T OWN. So by branding, you invite comment / criticism. #brandchat

craigritchie: Brands need to see the negativity as an opportunity — to connect with their consumers and improve their brand. Q1 #brandchat

nigellegg: People will “talk bad” about your brand whether you’re there or not. what matters is whether you hear and how you respond. #brandchat

aliciafalcone: Q1 People will talk negatively. Part of life, part of having a brand; you can’t please everyone so don’t try. Have a plan. #brandchat

jemcgrew: Q1: In my opinion you shouldn’t fear, but inspire positive conversation. Negative input should be managed through good PR #brandchat

shinng: It’s impossible to avoid people talking about your brand. With social media, it’s easier than ever. We should embrace this. #brandchat

mccambridge: Q1 – Ans: You’re better off being open and honest and having a conversation with your detractors than hiding from them. #brandchat

MrWordsWorth: Q1: there are vital things to learn from negative talk. Don’t dismiss as misguided chatter. Remember, you don’t own your brand. #brandchat

paulswansen: @denvan People and Business needs to know the distinction between Brand and Branding. #brandchat

DrFernKazlow: @mariaduron Q1 We can’t control what others say but we can influence it. We must develop/monitor/lead r brand #brandchat

josesandoval: @craigritchie Should there be limits, though? Off your own web property it’s fine. But in your own turf? #brandchat

craigritchie: Agree. RT @paulswansen: @denvan People and Business needs to know the distinction between Brand and Branding. #brandchat

MrWordsWorth: Q1: if you do try to encourage positive talk about your brand, it should never be or appear forced, manufactured, etc. #brandchat

neilmckenzphoto: Q1: Life is full of risks – your brand is no different. #brandchat

aliciafalcone: Role of company/brand management to participate and influence the conversation both good and bad. #brandchat

DrFernKazlow: @MrWordsWorth Vital information in the negative talk – but we need to learn how to create, align, and lead #brandchat

andrewmueller: Don’t try to prevent this, but rather help them see how they could turn neg talk into positive brand by acting appropriately #brandchat

karimacatherine: If ple r talking,u gauge ur brand awness & gaininsight.if ple r not talking,they might have no idea u exist or not like u #brandchat

andrewmueller: Brainstorm both positive and negative things that people might say and craft responses #brandchat

MrWordsWorth: @brandchat It’s going to happen on your turf. Try & stop & U look worse for suppressing. Engage & encourage your fans to do same. #brandchat

sethgray: #brandchat Q1: there’s a difference between risk management and risk aversion. too many corps are risk averse.

karenswim: Q1: Ans: This is precisely why every company should have a crisis communication plan #brandchat

shinng: Of course you own your brand, but you don’t own what people say about it. You spend time grooming and developing your brand. #brandchat

andrewmueller: A customer complaint is an always an opportunity to create an evangelist #brandchat

andrewmueller: If customers did not praise or complain they don’t care about your company or product! If they care = opportunty! #brandchat

karimacatherine: @andrewmueller may all companies hear you! most r still warming up to the idea of getting out there. #brandchat

erichnwise: #brandchat A1 – risk is part of branding FEAR isn’t IMHO. integrity, confidence, crisis management, customer service These r the focus

lbbinc: @andrewmueller while we can’t always control what ppl say, brands start the conv and that’s where they have gr8 opportunities #brandchat

shinng: If customers don’t talk about your brand, you don’t exist. Even neg comments presents opportunity. #brandchat

vococreative: #brandchat Q1: Complaints are part of public discourse. If you don’t have a plan on how to deal w/ them, you’re in trouble anyway!

aliciafalcone: A good brand, well positioned, will create detractors because it is not trying to be all things to all people. #brandchat

karimacatherine: Brands have a huge opportunity to control HOW they handle the conversation and in customer relationships, that’s key. #brandchat

neilmckenzphoto: Q1: Some of the risks associated with your brand are a result of the competitive environment, others you create yourself. #brandchat

shinng: @denvan A brand is a promise that the company must deliver=owning. Ownership is creating an experience for the customer. #brandchat

denvan: @BethHarte Logos, IP, and the other “hardware” of branding doesn’t equal “brand”. “Brand” is the idea in the customer’s brain. #brandchat

DavidSandusky: #brandchat – Q1: Knowing UR brand+brand promise will also help U select best customers + those 2 turn away http://bit.ly/7xHebJ (expand)

chantaljura: @shinng #brandchat does that include Tiger Woods too?

DavidSandusky: risk or failure like these successful people http://bit.ly/56uZcL (expand) #brandchat

mccambridge: The problem is companies that can afford it try to control their brand with $$$. #brandchat

dannisbet: I really think that companies only own their identity. It’s their customers that create the brand- good OR bad #brandchat

craigritchie: Brands can address the issues directly, demonstrate change and yes, you can change the conversation, but you have to be in it. Q1 #brandchat

paulswansen: Brand is your product or essence. Branding is the conversation and idea in the customers/clients brain. #brandchat

shinng: Ownership of brand means developing identity and relationships. Co owns the brand but don’t own the experience. Big differennce #brandchat

BethHarte: Brand parity, brand umbrellas, brand identity, brand equity, brand relationships… #brandchat

MrktFrsh: Q1-having mktg + PR involved in so-med is key to managing any negative convos. + listen. critical mass on comments=insight. #brandchat

erichnwise: #brandchat A2 can international business REALLY be the cookie cutter approach – u need 2 brand ur product 2 win. b sensitive 2 culture diff

Q2: If you were the brand manager of a (any) country brand what should you be doing to manage that brand?

andrewmueller: Q2 Find your biggest evangelists, critics, and analysts and monitor what they say. #brandchat

AngEngland: #brandchat The key to me is involvement. People will be talking. Will you be listening? Engaging? or ignoring?

neilmckenzphoto: Q2: A country’s brand is like any other brand, when you lose authenticity, consistency and honesty the trouble begins. #brandchat

andrewmueller: Q2 (2) Keep your conversation focused around you core values and make sure your actions support these #brandchat

paulswansen: Q2 – Ans: Engage in Conversations with everyone for starters. #brandchat

jeffharbert: You should never, ever overcommit. Overcommitting = lying to your customers. #brandchat

aliciafalcone: Q2 For starters, evaluate current brand perception vs. desired. #brandchat

jemcgrew: Q2: Keep on the pulse of your customers. You should have your ear out for any negatives to deal with and push all the good u do #brandchat

MrWordsWorth: Q2: In the main, it’s the same as any brand, problem is there are more variables, and more constituents you can’t rein in. #brandchat

erichnwise: #brandchat A! ~ i agree listen to ur customers. i dont c how silence means negative or dont like my brand Some repeat customers dont talk

jemcgrew: Q2: If you are new to position…setting a baseline for current market conditions/perceptions is a must #brandchat

vococreative: Q2: I’d gauge what convo is already out there before developing a targeted strategy. #brandchat

denvan: Q2 How to manage a country brand. One word: Switzerland. My article on “Swiss Secrets” http://bit.ly/7ioPdD (expand) #brandchat

andrewmueller: @BethHarte Brand is “made” by the interactions that customers have w/ products, services, company at every touchpoint #brandchat

MrWordsWorth: @vococreative And any strategy has to be open + engaging. Push the good aspects, but deal with the bad. Don’t cover over/deny. #brandchat

brandchat: RT @denvan Q2 How to manage a country brand. One word: Switzerland. My article on “Swiss Secrets” http://bit.ly/7ioPdD (expand) <thx!> #brandchat

CASUDI: Q2 Important to UNDERSTAND how you are seen and perceived First ~ underline perceived #brandchat

Marc_Meyer: Q2: Question, voice, or loyalty? Some folks are loyal to countries that treat them poorly. why? #brandchat

MrWordsWorth: Q2: I think you also have to offer experiences related to your country to key influencers, whom you need to identify. #brandchat

andrewmueller: Q2 Enter conversations with influencers at appropriate points where you offer clear value #brandchat

DavidSandusky: Q2 managing a country brand: ID values then subculture in communities. Yikes, you will get 2-3 answers! #brandchat

andrewmueller: Q2 Find “remarkable” highly visible acts that you could do that represent your brand values #brandchat

denvan: Q2 Country Brands are an ideal example of the “ownership”. No government owns its brand. Citizens, tourists, businesses, etc. do. #brandchat

andrewmueller: LIke Newark Mayor shovelliing snow, althought this was a pr ploy it was a good one. #brandchat

neilmckenzphoto: Q2: The problem with a country’s brand is that you can either take it or leave it – literally! #brandchat

DavidSandusky: Q2 the brand will be delivered by the people, how do people act and treat others depends on ownership #brandchat

ideasurge: Q2: “Country” brands: would argue that real interested party is consumer that wld be confused over origin not citizens #brandchat

erichnwise: #brandchat A2 ~ intl biz req attn 2 detail out of the gate: pkg+language+s&h+cust srv++currency NEED supp & open communication 2 mother ship

Q3:The local social media gurus think the perception is that you’re corporate drones because of the company being mixed with the names. What are your thoughts?

sharonmostyn: @lbbinc Isn’t it the marketer’s responsibility to make sure that online & offline experiences match? (Often hard to do) #brandchat

sethgray: #brandchat Q3: a company IS its people. The potential power of SM is that it breaks down the impenetrable corporate facade.

jasonbreed: brand as a country is more economic dev than gov. it’s the business side, tourists, identity boiled into a word or phrase #brandchat

neilmckenzphoto: Q3: So are they saying that internal brand evangelists are drones? #brandchat

ivepath: RT Mistake to assume brand=what we promise. It’s really about what people experience. Remarkable experience = remarkable brand. #brandchat

brandchat: @vococreative Q3: Shorted ? from story that SM gurus say it’s bad 2 use personal names for corp tweeting. Brandido asked why? #brandchat

livepath: That requires MORE than marketing/branding – it requires solid integration, rich and usable products and responsive service #brandchat

vococreative: Q3 (now that I get it): Drones or no drones, companies need to engage with customers. Don’t shoot the messenger. #brandchat

neilmckenzphoto: Q3: If employees are required to use SM then I think that the “drone” label might have some traction. Authenticity? #brandchat

sharonmostyn: @andrewmueller I think they’re asking if you include a company name in your #socialmedia moniker are you a corporate drone? #brandchat

jasonbreed: Q3: how do companies deal with employees building personal brands on corp name? what happens when they leave? #brandchat

vococreative: @neilmckenzphoto Good point. Plus in my experience you do NOT want just anyone talking on behalf of your company! #brandchat

brandchat: Q3 – rephrased: If U use personal name for tweeting or FBing, corp account R u not authentic or corporate drone? #brandchat

vococreative: Q3 cont: I think it’s all about the purpose of your SM account. Mine: build my biz/connect in biz comm. Hence…corporate name! #brandchat

karenswim: Q3: The labels don’t drive authenticity, people do, it’s the intent & convos #brandchat

jasonbreed: Q3: for employees goes back to hire responsible, set guidelines & Train. help to have “assignment of rights of publicity” too #brandchat

paulswansen: @brandchat Why wouldn’t you? It certainly gives some personality to the business. Look at @scottmonty with Ford. #brandchat

vococreative: More Q3: At the same time, I’m a person as well as a businessperson. The personal touch = the great thing about social media! #brandchat

MrWordsWorth: Q3: I think if you include a corporate moniker in your #socialmedia you may be perceived to be a drone, based on content. #brandchat

CASUDI: Q3 SM seems to be an ideal way for companies, BIG and small to engage with customers & some do ~#brandchat

karenswim: @jasonbreed Personal brand not limited to SM, any customer facing position incorporates personal brand #brandchat

abarcelos: Q3. UR always a personal brand in people’s minds, especially after engaging (I think @scottmonty =Ford). It’s natural in people. #brandchat

vococreative: @andrewmueller I think the distinction between influence/control is huge and widely misunderstood. Sadly. #brandchat

karenswim: Q3: If we’re asking people to be robotic with no personal touch in any job, then yes they R a drone #brandchat

karimacatherine: it definitely huminazes the brand,giving them a vis-a-vis and helps engage customers. #brandchat

MrktFrsh: Q3-it depends on ‘genre’ of the SM acct. & followers can usually sniff out a drone pretty fast. authenticity in content is key. #brandchat

paulswansen: Q3 – also Frank from @comcastcares. Locally here in Denver Qwest has a SM presence also. #brandchat

livepath: @bethharte made a comment re: difference between being PERSONAL an PERSONABLE. Latter suggests personality with professionalism #brandchat

jasonbreed: Q3: personal branding does help to lift the corp veil & get behind the wall that’s typically set up. rather deal w/person than Co #brandchat

jeffharbert: There are co’s that never respond to me on Twitter. No response = obvious lack of caring. #brandchat

erichnwise: #brandchat A3 -corp w/ social mis-representation or flighty social users is probably creating alot damage control on brands B responsible

DavidSpinks: Q3 So it works for Ford and comcast because it humanizes a large brand, but what about for small biz/startups? #brandchat

erichnwise: #brandchat A3 didnt know the gurus think this. i manage a corp social acct – i earned the role & i value my brand enuff 2 represent them

erichnwise: #brandchat A3 i’m respectful & hold myself accountable & ignore ‘gurus criticisms. can u imagine if FORD listened 2 Horse&buggy experts !

Q4: Biggest brand opportunities or challenges for 2010?

paulswansen: Q4 – Ans: Making sure your message is signal and not just noise. #brandchat

dannisbet: @brandchat Personally- conquering social media. I think there will be some new avenues to look forward to in 2010 #brandchat

vococreative: Q4: Responding to right developments, at right time, in right fashion. So hard to pick/choose strategy w/so many options! #brandchat

MrktFrsh: Q4-it’s def the desire by many brands to chase SM and new digital tech. These are TACTICS not strategies. #brandchat

MrWordsWorth: Q4: Being present and genuine in all media/communications is the challenge and the opportunity, IMO #brandchat

neilmckenzphoto: Q4: Biggest brand challenge for 2010 – standing out amongst all of the noise. #brandchat

DavidSpinks: Most of the examples I hear of personal brands working for corp brand, are for larger brands that have large audience already #brandchat

andrewmueller: Q4 Biggest opportunity of 2010 is to leverage the wiretap you have on your customers into intelligent action #brandchat

DavidSandusky: Q4 biggest opportunity for any brand in 2010 is to stay true to VALUES and INNOVATE growth #brandchat

wileyccoyote: A4. biggest challenge will continue to be measurement of ROI and sentiment #brandchat

lbbinc: years ago pine/gilmore wrote the exp is the marketing. today that’s more true then ever #brandchat

karenswim: Q4: Resisting urge to make changes that do not add long term value for s/t economic gain #brandchat

andrewmueller: Biggest challenge is often overcrowding in the marketplace that the reduction in cost to enter the game. #brandchat

karenswim: Q4: Opportunities are abundant for innovation & leadership #brandchat

denvan: RT @DavidSandusky: RT Q4: What do you see as biggest brand opportunities or challenges for 2010?#brandchat http://bit.ly/59ReSR (expand)

DavidSpinks: Q4 in 2010, everyone will have an online brand. How you use it will differentiate you. #brandchat

HuebnerPetersen: Q4 W/SM becoming mainstream, huge opportunity for brands to truly become more authentic (listening to cust., build relationships) #brandchat

lbbinc: @neilmckenzphoto biggest challenge is creating authentic, relevant & compelling brand experiences across all touch points #brandchat

BethHarte: @brandchat Challenge: Being truly social. A lot of orgs. still struggle w/understanding the benefits. Opp: Being social. #brandchat

denvan: Q4 Keep fighting for authentic idea of the brand in a business world that thinks it has moved on. #brandchat

livepath: IMHO personal branding angle is self absorbed. True brand =action. Love people -help them get to desired end/mutual win. #brandchat

shinng: Biggest brand challenge: 1)filtering out the noise from SM 2) measuring sentiment 3) continuing to use SM for leadership #brandchat

hkremer: @brandchat Challenge: Brand developing and remaining consistent. #brandchat

livepath: Q4 Embracing the shift from traditional to tradigital… doing more with less. http://is.gd/5Oz3R (expand) #brandchat

Marc_Meyer: Q4 Rising above the noise #brandchat

DrFernKazlow: Q4 One challenge in 2010 will be to be seen, heard and connected with through all the noise on SM now. #brandchat

wileyccoyote: @MrWordsWorth i think companies that do the indiv/co mix best will find themselves at top of success ladder #brandchat

lbbinc: confucius said, Tell me & I will forget, Show me & I will remember, Teach me & I will understand. brands must create involvement #brandchat

CASUDI: Q4 biggest/most interesting challenge will be using SM to its fullest potential #brandchat

vampyrse: #brandchat Q4: Biggest challenge easily to keep track of what your people say about your brand in SM. Bigger risks for shit storms!

vampyrse: #brandchat Q4: Biggest opportunity to influence employees to use SM and be positive about your brand and their work. Same, but different.

erichnwise: #brandchat Q4 Biggest challenges for branding in 2010 – integrity among brand reps & international expansion will happen FAST ru ready?

Pitch, Plugs, C2A, etc.

denvan: My pitch for today: I WANT TO SPREAD YOUR PITCHES! http://bit.ly/4zinwm (expand) Cheers. #brandchat (please RT)

DavidSandusky: branditos: post your 2010 goals for @yourbrandradio tomorrow http://bit.ly/6VPBIZ (expand) #brandchat

andrewmueller: Hey everyone I am going to use Blastfollow to follow you all! see ya soon http://blastfollow.com/ #brandchat

dbevarly: @jasonbreed J – In today’s workplace, that can go both ways. #brandchat http://bit.ly/5ZohPW (expand)

DavidSandusky: @AndrewMueller all #brandchat archives are in the networking forum http://www.yourbrandplan.com/forum/networking-connecting/

neilmckenzphoto: @MAltaee You should check out @DavidSandusky ‘s Your Brand Radio show today at 4:00 pm MTN http://bit.ly/6VPBIZ (expand) He’s cofounder #brandchat

This week’s theme:  Personal Brands

Q1: If U bear brand of being ‘too nice’, how would you change that?

kathydodd: Sometimes “too nice” is necessary – Gerber, Johnson’s Baby products #brandchat

andreayap: haha Q1, not a problem of mine #brandchat

neilmckenzphoto: Q1: How can a brand be “too nice” ? #brandchat

mariaduron: Q1: I would want to really discover what traits, actions or behaviors have given that perception to know what 2 do next #brandchat

pmarckworth: Q1 when does nice become too nice? #brandchat

MrWordsWorth: #brandchat Q1: An affair or an outrageous comment on Twitter are ways to shift from a brand that’s too nice. Just saying.

wvpmc: Q1 depends on what your target market needs or wants and will pay for, how that trait is viewed #brandchat

Ryan_B_King: @DavidSandusky #brandchat The goodguy Brand needs to go underground a little and build support for things beyond their brand perception

andreayap: @neilmckenzphoto if personal brand, “too nice” = can’t say no, or can’t get honest truth, or let’s take advantage of em #brandchat

neilmckenzphoto: Q1: If a brand being “too nice” equates with not being authentic then there is a problem. #brandchat

brandchat: @Ryan_B_King How would U recommend a good guy brand to go ‘underground’? #brandchat

DavidSandusky: Q1even a sweet church should get tough to accomplish mission in the community #brandchat

Ryan_B_King: #brandchat Spite sponsors show and immersed themselves by supporting a sub-culture outside their market reach

andreayap: Q1 get serious w/out being un-nice: re-focus relationship on results, deliverables, timelines #brandchat

brandchat: @Ryan_B_King So, is that going ‘underground’? Curious on how a ‘good guy’ goes underground? #brandchat

MrWordsWorth: @brandchat Underground: Look at some of the smaller audiences and their experiences with you brand for opportunities #brandchat Q1

Ryan_B_King: #brandchat it’s presenting the brand in an manner that isn’t mainstream or high publicized it’s relying on social networks and word of mouth

andreayap: Q1 when “too nice” or “too tough” is in the picture, people likely not focused on results. #brandchat

brandchat: @CathyWebSavvyPR They will, I’m sure + make loads of money + we’ll say…we “should of”, LOL! #brandchat

CathyWebSavvyPR: A1 Ifyr brand is “too nice” & is not capturing customers U want – survey propects & existing cust. waht do they want? #brandchat

CathyWebSavvyPR: @RecruitingH2H I’m not saying the rep of “being 2 nice” is a problem, but Q1 posed that AS the problem. If nice=customers = win! #brandchat

MrWordsWorth: @brandchat It’s not always going underground; it’s more like expanding some perceptions while reflecting untapped others. #brandchat

Q2: A long term client has sudden change in management, how do U acclimate the new leadership 2 UR company’s brand?

kathydodd: Q2 I would assess what the thinking of the new leadership is first before acclimating the brand, there could be some harmony #brandchat

neilmckenzphoto: Q2: I like it when a long term client has a sudden change in mgmt – but only if it is another photogs client. #brandchat

Ryan_B_King: #brandchat you listen to the needs of the new management’s direction and aim to meet at level ground.

andreayap: Q2 dinner, drinks, tell stories of good/bad times, implying: there’s a reason why we’ve been with you this long. #brandchat

MarketingMary: Customers usually best voice for updating new mgmt on brand after internal updates. Source of revenue is usually more credible. #brandchat

MrWordsWorth: @kathydodd Q2: Agreed. Take the pulse of the new leaders to see how their perceptions are complementary/different + use that. #brandchat

pmarckworth: Q2 Acclimating client’s new mgt to UR brand: express who your co is with clarity, integity, transparency #brandchat

Ryan_B_King: #brandchat Also approach them like any new prospects. You may be able to get some ideas out that were shot down by prev mgmt

mariaduron: #brandchat Q2: 2 me communication is key. R u just chatting w/cusstomers when it’s time 2 pay or is comm. continuous?

Ryan_B_King: #brandchat They need to understand you see the bigger picture

DavidSandusky: Q2 listen to new management values mission and vision and how they line with company or not, why? #brandchat

neilmckenzphoto: Q2: If you have positioned your brand as “the only solution” you should be OK unless new mgmt “knows somebody” #brandchat

pmarckworth: Q2 you can be an asset to new management by giving them history and perspective about their company – must be done cautiously tho #brandchat

andreayap: @neilmckenzphoto “I’m the only solution” is dangerous if with change of mgmt comes change of problems #brandchat

MrWordsWorth: #brandchat Q2: @ryan_b_king got it. New prospects=new avenues 4 the brand, but ensure they know the history/customer experience #brandchat

neilmckenzphoto: Q2: @andreayap In my experience a change of management always comes with a change of problems to solve. #brandchat

DavidSandusky: Q2 with industry changes, new management may teach us a thing or two about the future #brandchat

pmarckworth: @brandchat yes, listening is key to developing essential relationships #brandchat

Q3: Facebook page for solorpreneur business – better to use photo for page or logo?

kathydodd: Q3 Logo, hands down – more recognizable – you can use photos in other places (in albums) #brandchat

neilmckenzphoto: Q3: FB page for solopreneur – photo for personal service, logo for product oriented company. #brandchat

Ryan_B_King: #brandchat Q3: Picture or Logo / Personal vs Business? I think it depends on the scope of your business and who you’re connecting to.

MrWordsWorth: #brandchat Q3: as a Solopreneur, you are your business, and your business is you. I say put your best face forward. #brandchat

andreayap: @mariaduron not sure about this… Facebook for solopreneurs – go photo (if service), logo (product)#brandchat

Ryan_B_King: #brandchat Q3: I do a little of both

DavidSandusky: Q3 solopreneur goals beyond them? no – photo, yes logo/image #brandchat

MrWordsWorth: #brandchat Q3: To clarify my last comment, I think a face photo is preferable to a logo on FB when you sell a service #brandchat

DavidSandusky: Q3 our fb biz pages all have image of products b/c others are involved w/role. I recommend that #brandchat

pmarckworth: Q3 part of a brand is a key visual – a logo, usually – but that should be the guide so you are consistent and recognizable #brandchat

wvpmc: Q3 I use logo on my biz page http://www.wvpmc.com/facebook.php #brandchat

neilmckenzphoto: Q3: The image on the FB page should immediately tell the viewer what you do or at least give them a good idea #brandchat

DavidSandusky: Q3 is a situation where personal brand is recognized for building business/process to copy, not always the business #brandchat

MrWordsWorth: @pmarckworth True, yet if you are/will be an individual offering, say, organizing service, your photo gives a face to your biz #brandchat

CathyWebSavvyPR: @MAltaee solopreneur is a one-person business – consultant, PR/Marketing professional, Web designer etc. solo entrepreneur #brandchat

neilmckenzphoto: Q3: How many solopreneur logos can you remember? – @DavidSandusky ‘s Your Brand Plan hand not included. #brandchat

MrWordsWorth: @neilmckenzphoto Many solopreneurs I know go with their face. I like that. I know who they are, so inclined to trust #brandchat

mariaduron: #brandchat @neilmckenzphoto Q3: Can remember local coaching pics/faces b4 I can remember logo but they all have logs -I know I’ve seen them

andrewmueller: Q3 As a Solopreneur use a photo of You, You are the Brand and most important to create relationships, Logo is insignificant #brandchat

andrewmueller: Q3 people connect to people on social networks, build relationships, show them who you are. #brandchat

Q4: Several roles you play – several online profiles, like multiple Facebook pages – good or bad?

andrewmueller: Q4 that depends on your objectives and if you can maintain a consistent personality across all #brandchat

MrWordsWorth: #brandchat Q4: It depends on the variance between the different roles. If it is too wide, there can be a disconnect #brandchat

MarketingMary: Q4 Even though we all have several online profiles, like good brand support, they should all be consistent #brandchat

MrWordsWorth: #brandchat Q4: …yet there are instances where having several profiles helps fill in the blanks/creates a well-rounded pic of U #brandchat

andreayap: Q4 if it’s online people + bots will find it – fight the good fight and put it all in 1 #brandchat

pmarckworth: Q4 disaster if multiples confusing. Sometimes each is discrete &completely separate. Need to decide which & act accordingly #brandchat

neilmckenzphoto: Q4: Having several online profiles like multiple FB pages for a brand seems dangerous and a lot of work. #brandchat

MrWordsWorth: @andreayap I would, but I write things on Twitter I don’t want to freely broadcast on LinkedIn, or Facebook, despite consistency #brandchat

brandchat: @neilmckenzphoto AGREED! How do you stay consistent and real in the convo? #brandchat

DavidSandusky: Q4 serial entrepreneur may be behind different businesses, hires brand champion w/shared values as face #brandchat

MrWordsWorth: @brandchat You stay consistent by always holding to the same philosophy and ethics in every conversation, regardless of role. #brandchat

andreayap: Q4 my mama told me: don’t do anything you wouldn’t tell your mama – or the web 2010 (because we’ll find it!) #brandchat

neilmckenzphoto: Q4: Should I create separate profiles for my Artrepreneurship and Photographer brands or meld the two? #brandchat

andrewmueller: Q4 Authenticity is very important, consistency reinforces authenticity #brandchat

andreayap: Q4 is the soul of MICROmarketing – show a little piece of you, resonate with diff folks, and don’t silo any of it off #brandchat

MarketingMary: Q4 #Brand Consistency of Authenticity = Credibility #brandchat

andreayap: Q4 little facets of you as a whole equals your brand, and individual points of conversion – so show every1 #brandchat

MrWordsWorth: @neilmckenzphoto In your case, how different are your audiences + their perceptions/expectations. If very different, maybe use 2 #brandchat

DavidSandusky: @neilmckenzphoto Q4. I recommend keeping one. teaching is part of your brand, not seperate #brandchat

andreayap: Q4 so hard to believe anything in this hyped up web – you have no brand if you have no authent/credibility #brandchat

moskowitz: Q4 Authenticity is very important, consistency reinforces authenticity #brandchat RT @AndrewMueller [“fungible” maybe ;-)]

Plugs, Pitch, C2A, etc.

DavidSandusky: @neilmckenzphoto read this: future of Colleges and Universities: http://bit.ly/7zlB7z (expand) #brandchat

DavidSandusky: hey everyone @neilmckenzphoto is bringing a few of his student to @yourbrandradio tomorrow, chime in! #brandchat