Q1: What best resources have U come across to show employers that personal brands matter?

CathyWebSavvyPR: @mariaduron Q1: successful online brands such as @Zappos, @comcastcares, Amazon & others. #brandchat

denverdogworks: agreed, successfull rands like Apple and Zappos #brandchat

CathyWebSavvyPR: Q1b Also I research their competition & their audience demographics then – I SHOW them the convo they r missing #brandchat

GetResults: Q1 – the Google search is a wonderful tool. Shows how the virtual world is recording “anyone.” #brandchat

karenswim: Q1: In addition to socmed examples, I use in-house examples from other client facing positions #brandchat

mariaduron: #brandchat, Q1: I think the debacles U see w/individual brand and how they affect companies + sponsors are some research I collect.

denverdogworks: RE Q1: I also thnk some of the old school mom and pop’s efforts at branding are good resources #brandchat

DavidSandusky: Q1 I show employers their industry best COs w/employee and customer retention #brandchat

TNSinc: Q1 I help clients by teaching them how to monitor social and blog mentions. #brandchat

eamcc: #brandchat Q1. A google alert summary: 1. your name/brand, 2. a brand you admire, and 3. a competing brand.

pmarckworth: RT @DavidSandusky: Q1 I show employers their industry best COs w/employee and customer retention #brandchat

Brad42Fish: The best way for someone to see how a personal brand matters is always a negative PR situation of a well-known exec/company. #brandchat

CASUDI: @GetResults Q1: Agree Google is good way to keep track of own /other’s brand ~ also reputation management ~#brandchat

denverdogworks: RE Q1: Google alert is a great tool to monitor competition/brand of others #brandchat

DavidSandusky: Q1 when employer realizes how their personal brand matters in culture/customer experience, they are sold #brandchat

denverdogworks: RE Q1: We often look at examples of sports players since we are involved in seeking sponsors for Iditarod run in 2013 #brandchat

CathyWebSavvyPR: Q1 one version of where a personal brand helped rebuild a biz brand is Frank Eliason & @comcastcares – now a team #brandchat

TNSinc: Q1 We use an example comparing a salesmans little black book from the 80’s with the friend and follower counts of today. #brandchat

CASUDI: Q1: Thinking when I hire sub contractors for house design or corporate focus, does some level of personal brand matter? #brandchat

Brad42Fish: Q1: The bad examples simply show that doing it poorly (which includes not doing it) can hurt them and the company. #brandchat

neilmckenzphoto: Q1: Employers see personal brands everyday. Some can see better than others. #brandchat

CASUDI: Q1: Even a sole-entrepreneur /small biz needs to have their brand act together at some level:-)#brandchat

Brad42Fish: Personal brand is like corp brand in that if you aren’t controlling it, someone/something else is doing it for you. #brandchat

GetResults: @CASUDI Q1 – Subcontractors – Absolutely, they represent you on the job. They are an extension of your brand. #brandchat

denverdogworks: We only use contract trainers at @denverdogworks and they must be on board with the brand b-4 they come on as a trainer #brandchat

MrWordsWorth: @brandchat I think personal brand will matter there. Brand experience provided by 1 indiv. Can undo the other 3. #brandchat

pmarckworth: Q1 NPR report this morning referenced how pro athletes are enhancing or hurting their PB on Twitter #brandchat

livingforgiving: (sorry late) #brandchat Q1 What best resources showing brand matters? Answer: testimonials

Q2: What do U do to maintain/grow UR personal brand when UR not job hunting?

denverdogworks: RE Q2: blog every day #brandchat

karenswim: Q2: Sadly some let it slip and this is an essential part of career management, many need more edu. abt why this matters #brandchat

neilmckenzphoto: Q2: You have a personal brand whether you are job hunting or not. Everything you do counts. #brandchat

CathyWebSavvyPR: Q2 keep active in positive ways on Social media sites that are affective 4 yr brand (FB, LI, Tq) don;t ALL work 4 everyone. #brandchat

Brad42Fish: Although my personal brand is tied closely to the company I own, they’re not same. If they become the same, I’ve messed up. #brandchat

karenswim: Q2: When I worked in corp. I aligned my work with my brand & sought opps to strengthen, good 4 me & company #brandchat

DavidSandusky: Q2 great brands don’t change strategy when employed/unemployed… #brandchat

eamcc: #brandchat Q2. Accept/understand personal branding isn’t a project, but a daily mission. Enjoy it and thrive!

Brad42Fish: I view personal brand like reputation. Do good things, and you’ll have good reputation. Help people. Be nice. Act smartly. Etc. #brandchat

aliciafalcone: Q2 – Everything you don’t do counts as well regarding your personal brand. #brandchat

DavidSandusky: Q2 great brands not unemployed long if at all because reputation is greater than they are #brandchat

MediaCollective: Q2 to build personal brand is who you are, what you say and what you do,,,so be authentic #brandchat

CASUDI: Q2: A Personal Brand is intrinsic and NOT something you start & stop ~ whether job hunting or not #brandchat

MrWordsWorth: Q2: when not ‘job hunting’, I network, remain involved in community/professional organizations to maintain/grow my brand #brandchat

CathyWebSavvyPR: Q2 Also when building a brand whether solopreneur or employed, consider a blog, if it fits yr mkt showcase yr expertise #brandchat

wileyccoyote: Q2. Just like a corporate brand, you maintain consistency w your core. You are who you are. #brandchat

Brad42Fish: My biz partner + I realize that what people think of us as individuals, dramatically imapcts what they think of us as company. #brandchat

CathyWebSavvyPR: Q2 also – safer than having your own blog if you aren’t self employed – comment on others blogs, link 2 a google profile #brandchat

pmarckworth: Q2 personal brand goes beyond who you work for – it’s must be nurtured and attended to so it grows and thrives day to day #brandchat

Brad42Fish: It’s probably easier to fudge corporate brand than it is to fudge personal brand. People will discover who/what you are. #brandchat

SoulfulMarketer: The reality is that clients do “business” with “people”…not “companies” #brandchat

denverdogworks: Agreed branding is not a project but a mission! #brandchat

GetResults: Q2 – been so long since I job hunted…Guess operating factor is “you can never escape your own subjectivity.” Consistency counts #brandchat

eamcc: Wondering: Does #googlewave provide personal branding opportunities? #brandchat Q2

CathyWebSavvyPR: Found it interesting – @geoffliving sold his PR firm Livingston Comms, that felt 2 me much like a personal brand. can b done #brandchat

Brad42Fish: If you don’t like who you are, change you. Don’t change just your persoanl brand. #brandchat

wileyccoyote: @GetResults or as our CEO @kpkfusion says, “The world accepts you on your own terms” #brandchat #personalbrand

CathyWebSavvyPR: Q2 1 interesting thing about social media, twitter in specific: it’s hard 2 lie about who you are in 140 chars over time #brandchat

karenswim: I do agree big mistake to try to create personal brand that is not aligned with character, you will fail #brandchat

GetResults: Q2 What concerns me is impact on brand of “headline only” news readers. If they don’t see the story, can believe far from truth #brandchat

denverdogworks: A personal brand MUST align with character or you are just ACTING #brandchat

SoulfulMarketer: Education, joining prof groups, be active in social media Q2:What do U do to maintain/grow UR personal brand when not job hunting?#brandchat

livingforgiving: #brandchat Q2 Actions 2 Maintain Brand? answer Consistent effort 2 promote, communicate, show the brand w/ passion, b a consumer

Q3: What’s UR best response 2 these personal brand naysayers?

TNSinc: For Me I live by Popeye-ism #1 I am what I am. #brandchat

denverdogworks: RE Q3: what did they say in the movie? We are Sparta!! that is what you say to the naysayers re pers. brand #brandchat

CathyWebSavvyPR: @TNSinc but I like you – I never liked Popeye much πŸ˜‰ slogan works though. I’ll try not 3 think of Popeye when I see yr tweets #brandchat

Brad42Fish: Q3: If they don’t buy into personal brand, just call it professional reputation management. They’ll buy into that. #brandchat

neilmckenzphoto: Q3: Response to personal brand naysayers – Go look in the mirror! #brandchat

DavidSandusky: Q3 I watch how people bash personal brand (or anything) as they represent their own brand LOL #brandchat

karenswim: Q3: Agree with @Brad42Fish, call it what you want but it exists and always has! #brandchat

GetResults: Q3 – response to pers brand naysayers – how we experience a brand is inclusive of environment & messenger. Can’t escape big pic #brandchat

pmarckworth: Q3 personal brand naysayers are missing opportunities #brandchat

CathyWebSavvyPR: Q3 There is a lot of hype around the term Personal Brand & all the new tools, but beneath the hype = truth. PB is here 2 stay #brandchat

CASUDI: @Brad42Fish perfect response ~ PROFESSION REPUTATION MANGEMENT~ to communicate Personal Branding at the corp level #brandchat

denverdogworks: RE Q3: in my buisness @teamineka We say if you are not the lead dog the view never changes: re naysayers pers brand #brandchat

DavidSandusky: Q3 personal brand naysayers tend to complain about self-promotion. I agree, great brands are promoted by others #brandchat

pmarckworth: Q3 Part of the problem is that the t iterm personal branding is so overused that it’s lost meaning #brandchat

neilmckenzphoto: Q3: Most of the business/personal brand arguement is semantics. Too many MBAs on steroids trying to make points. #brandchat

DavidSandusky: Q3 I’ve also noticed some naysayers change tone when they don’t get REFERALS #brandchat

Brad42Fish: Managing your personal brand will only do so much. it won’t make you rich. It won’t save your company. #brandchat

CathyWebSavvyPR: Q3 Pers Branding can be overdone: some ppl get large enough on a SM site, get busy & lose the personal touch that got em there #brandchat

GetResults: @Brad42Fish Q3 low hanging fruit – opp for quick buck – will always attract a questionable crowd, but not to #brandchat

MediaCollective: Not managing your personal brand esp if your the business brand “face” = poor case in point Tiger Woods #brandchat

eamcc: #brandchat Q3. Agree to disagree, then invite to revisit and compare results in six months πŸ™‚ !

DavidSandusky: Q3 those who remember their personal brand strategy prior to social media get it is not about marketing you #brandchat

aliciafalcone: #Q3 We have perceptions about everything incl. people. If u believe brands are customer’s perceptions, everyone has brand. #brandchat

CathyWebSavvyPR: Q3 – other ways to combate Pers. branding naysayers is show successes & failures as in Q1 #brandchat

livingforgiving: #brandchat Q3 How do u respond to Naysayers? answer Thank you! Respect their opinion Take the High Road & Appreciate everyone’s feedback

Q4: What are challenges of diversity/minority/inclusion and personal brands?

neilmckenzphoto: Q4: I think SM is the great equalizer for challenges of diversity/minority/inclusion and personal brands #brandchat

karenswim: Q4: Not sure I get Q4, but it could be low blood sugar #brandchat

denverdogworks: RE Q4: just look at special olympics, ARC, Dis Amer. Veterans they use it to their advantage #brandchat

GetResults: Q4 -the challenge of diversity remains (for women & people of color) in having to do better to overcome “hidden” bigotry #brandchat

CathyWebSavvyPR: @mariaduron I ink that Social Media has, in part, leveled the playing feild as far as diversity/inclusion. #brandchat

Brad42Fish: Q4: Issues of ethnicity/gender/etc. can make it harder for person to establish personal brand that contradicts stereotypes. #brandchat

DavidSandusky: Q4 the challenges overcome often result in remarkable. #brandchat

karenswim: Q4: Huge challenge as there is a very real digital divide #brandchat

denverdogworks: RE Q4: we teach people all the time to have the mind of a champion at @denverdogworks and at @teamineka #brandchat

Brad42Fish: Q4: Breaking through stereotypes, however, can make your personal brand more memorable. #brandchat

CathyWebSavvyPR: Q4 y that I mean that I see peeps of all types interacting w/o paying attn 2 the little profile image. lots of tolerance on Tw #brandchat

karenswim: Q4: Access to tools has improved BUT access to knowledge varies greatly #brandchat

MediaCollective: Q4 challenge is basically getting over the habit of assumptions and labels #brandchat

CathyWebSavvyPR: Q4 I still see more “flame” wars type of interactions on Facebook, political convos often take on a harsher tone. #brandchat

DavidSandusky: Q4 the most misunderstood minority group is entrepreneurs. Watch the successful thru time. #brandchat

CathyWebSavvyPR: Q4 – although high speed internet access had spread in last 2 yrs, access & how 2 use it info is probably still lagging #brandchat

MediaCollective: Q4 good article on Identy The global challenge http://www.futureagenda.org/?cat=11 #brandchat

karimacatherine: Q4: Social Media could just be the medium that will allow less social/cultural barriers #brandchat

CathyWebSavvyPR: Q4 4 the older folks – many are internet savvy, but many are not. Taught a FB 101 class 2 older ppl, deff. showed a knowl. gap #brandchat

Brad42Fish: Q1 – Q4: Best way to have a good personal brand is to be a good person. (You define “good person” for yourself.) #brandchat

livingforgiving: #brandchat Q4 Challenges for inclusion? Answer Initial brand has target market & successful companies develop new 4 broader mkts Know ur mkt

Plugs, Pitch, C2A, etc.

brandchat: @yourjobmyoffice Join us for the after-party at http://yourbrandplan.com/forum/brandchat Q2 and Q3 R hot topics we’ll continue.. #brandchat

the_write_one: US consumers consider honest practices&trustworthiness the most important factors for a company’s reputation:http://bit.ly/ak6T0R #brandchat

denverdogworks: From USA TODAY for iPhone (via Robert): Watch what you post online http://usat.me?20708 #brandchat

Advertisements

Here’s the recap of the chat this past Thursday!Β  New BRANDidos and the conversation was flying as the hottest topic, Google and China, took to the Twitterverse.

Enjoy the recap!Β  And, hope you’ll join in this next week on Wednesday, January 27th as we focus on our THEME of PERSONAL BRANDS.

Q1: What best examples have u seen 4 social media guidelines and/or company culture guidelines?

searchguru: I have seen a lot of discussion about company guidelines, but nothing concrete yet. #brandchat

karenswim: Q1 In addition to the often cited examples, Sharpie does an excellent job with social media #brandchat

GetResults: A1 – Haven’t seen much in writing, Lg corps feeling their way, NFP’s seem to be reluctant, thoush some in both are active #brandchat

MrWordsWorth: @searchguru Q1: same with me. Mostly, what I’ve noticed is reporting on companies that get good results from SM initiatives. #brandchat

mariaduron: #brandchat, I like Coca-Cola’s guidelines for Social Networking http://www.facebook.com/mariaelenaduron?v=app_72880082540

craigritchie: Ford’s Social Media guidelines are exceptional. #brandchat Q1

DavidSandusky: Q1 IBM social computing guidlines http://bit.ly/cwKpH (expand) “evolving” #brandchat

eamcc: #brandchat Q1. Particularly like LionBrand yarn for their #socialmedia and multi-platform branding. (I’m a yarn geek!)

DavidSandusky: Q1 SAP “web 2.0” guidlines http://bit.ly/CZuEL (expand) #brandchat

searchguru: I am sure that Zappos has SM guidelines. #brandchat

GetResults: A1 – In many ways SM is much like Direct Response was 30 years ago. New kid on block. Baby steps – now in compressed time though #brandchat

DavidSandusky: I think @mashable has plenty on the subject of corp and employee social media guidelines #brandchat

neilmckenzphoto: Q1: A good local example is @boulderbaked #brandchat

DavidSandusky: Q1 somewhere I read @zappos guidelines are simply “Be real and use your best judgement.” – I LOVE the TRUST #brandchat

searchguru: Corporate blogging policies link http://bit.ly/wZJ70 (expand) #brandchat

Q2: Is personal or professional better for a company on Facebook?

sethgray: #brandchat Q2: personal vs. professional is a false dichotomy. You CAN do both and be successful.

MrWordsWorth: @brandchat Q2: I think a balance is best for companies on Facebook. Be personable, but not too casual or familiar, as in crass. #brandchat

stylecoach1: @brandchat Q2: FB is chatty & personal by nature. yr Brand convo shld fit the genre. So it’s more personal, but still w/in Brand. #brandchat

eamcc: #brandchat Q2A2. personal vs. professional on Facebook depends on org/brand. Legos comes to mind

neilmckenzphoto: Q2: For a company I think that a FB page should be professional with some personsal things sprinkled in. #brandchat

DavidSandusky: Q2 just be you. integration of personal and professional should be easy for the unmistakable brand #brandchat

andrewmueller: Q2 is personal vs professional on Facebook mutually exclusive? #brandchat

searchguru: In order to get a company page ON FB, you must go from a personal account. #brandchat

karenswim: Q2: I do not think personal & prof. are mutually exclusive but personal should not be confused w/casual #brandchat

GetResults: @brandchat Yes, everyone wants guidance both on how to participate and on how to control employee usage #brandchat

MrWordsWorth: Q2: There’s a reason it’s called Facebook. You’re putting a friendly face forward. Be engaging, but keep it w/in brand strategy #brandchat

SJAbbott: Q2 The goal is not to deceive your audience. FB is inherently personal, but don’t ignore the corp relationship if it makes sense. #brandchat

GetResults: A2 – The FB decision – biz v personal, has to be dictated by the org’s strategy. There is a “casual” nature there, though #brandchat

DavidSandusky: Q2 when I hire people, I hire all of them and want to world to see it or, don’t hire #brandchat

aneclecticsoul: Personal but not overboard-FB is STILL “for friends” RT @brandchat: Is personal/professional better for a company on Facebook? #brandchat

CASUDI: Q2 I see FB as personal , however there are those that make professional work on FB ~ cant be discounted. #brandchat

mariaduron: #brandchat, I prefer the FB biz page 2 let ppl know it’s biz but then can be administered by several, like @Ford ‘s Twitter account

karenswim: Q2 I am personally professional on FB & everywhere but also believe restraint in public is always a good choice πŸ™‚ #brandchat

TheKimSchneider: @searchguru FB is not the most user-friendly website, so it’s hard to toggle between personal and company acct. Very frustrating. #brandchat

GetResults: @TheKimSchneider A2 FB TOS and history dictate initial policy. Forward, things could be different. Good, though, to link – ID! #brandchat

CASUDI: @MrWordsWorth I think twitter is more forgiving for a mix though. they want to see the biz brand as more human #brandchat

MrWordsWorth: @CASUDI I wouldn’t disagree. I think tools are as flexible as we want them to be. And we seem to want/work that. #brandchat

GetResults: @TheKimSchneider I’d agree, I don’t personally like the “page” and “fan page” approach. Should be about making things easy #brandchat

Q3: What are UR thoughts on the Google brand + their challenges in China?

searchguru: Q3. Too little too late. Google trying to save face after debacle. #brandchat

neilmckenzphoto: Q3: I think Google is in a tough spot in China. China will become the world’s largest economy (and market) in the near future. #brandchat

denvan: @DenVan Google is throwing its weight around for our benefit and for Goog employees who HATE the work they’ve done in China. #brandchat

mariaduron: #brandchat, Q3: Think it’s age old question taken to SM extremes of trademarks + other countries, how do u enforce American VAlues?

MrWordsWorth: @neilmckenzphoto Yes & yet I think people associate Google w/access to info, so if it bends to China, perception of compromise? #brandchat

GetResults: A3 – Both US hist & internet as it has emerged argue against censorship/msg control. A pol reality that must be dealt with. #brandchat

aneclecticsoul: Q3 Its not suprising given Chinese opressed gov’t but #Google is making a strong case -PRESSURE, just hope they don’t back up yet #brandchat

denvan: A3 Google has a massive internal struggle between those who joined during their “Don’t be Evil” days and the new suits. #brandchat

CASUDI: Q3 ~ There R many hidden games of the Google in China issues ~ to succeed some suggest a more subservient brand approach ????#brandchat

DavidSandusky: Q3 result ie. China: Google enhanced security to protect human rights #brandchat

denvan: @mariaduron Not American values. Google values. They’re related but significantly different. #brandchat

GetResults: @mariaduron A3 – not sure they are JUST American values – Internet free speech is almost universal – Radio Free Eur – again? #brandchat

neilmckenzphoto: @MrWordsWorth I agree that if Google bends to China it will be seen as giving in but they also have a bottom line. #brandchat

denvan: @mariaduron But you’re right. Google’s struggle is a microcosmic view of the West’s struggle w. the two faces of China. #brandchat

brandchat: So, does a company brand have a right to uphold their company values no matter what country they do biz with? #brandchat

karenswim: Q3: Goog & Baidu both yield far less results than English lang Google, some Chinese prefer Eng. version for that reason #brandchat

GetResults: @CASUDI A3 – How to let Chinese Gov not lose face and still maintain openness – I miss back room politics #brandchat

denvan: A3 Brand strategy sub-question: is “Don’t be Evil” a brand promise that can scale up to megalopoly? Google says no. #brandchat

MrWordsWorth: @brandchat depends on how that impacts brand perceptions. If you aren’t ‘pure’ in ppls’ eyes, easier to do. #brandchat

eamcc: @brandchat Brand values away from home? r-e-s-p-e-c-t. (For company and country) #Q3 #brandchat

brandchat: It will be interesting to see how the whole Google situation unfolds. #brandchat

TheKimSchneider: @brandchat Very important for a brand to stay true to what they say. Otherwise, they lose credibility and likeability with ppl. #brandchat

neilmckenzphoto: Q3: @MrWordsWorth – sound like one of those “Growth at any cost” in including your values. #brandchat

MrktFrsh: @brandchat Q3: Global marketing requires careful Brand dexterity & just like any place–know the market, know ur consumers #brandchat

Q4:What lessons can b learned from high $ brands that survive (i.e.Rolls Royce, Chevrolet, Jaguar,Peugeot).

neilmckenzphoto: Q4: If you are the very high end or the low end, survival may be easier, the middle seems to get squeezed. #brandchat

aneclecticsoul: Brands need to “adjust” to new countries, but not “change”-similar to McDonald’s selling beer in France! RT @brandchat #brandchat

karenswim: @branchat Values or tactics? You can have different tactics w/out compromising core values #brandchat

CASUDI: Q4 High $ brands surviving = high $ spent most often ~ maybe spent appropriately, strategically #brandchat @brandchat

MrWordsWorth: Q4: That premium brands can survive any economic situation if they have the right image/relationships. Customers stay/come back. #brandchat

karenswim: Q4: These brands knew their market pre downturn, and remained relevant #brandchat

DavidSandusky: Q4 high $ brands survive by staying true to values, listening, leading with innovation #brandchat

TheKimSchneider: @brandchat Q4 These brands know their market, keep relevant, and most importantly build relationships w customers #brandchat

denvan: A4: They recognized that there’s always a “high end” in any market + didn’t give in to the temptation to lower standards. #brandchat

Pitch, Plugs, C2A, etc.

Pitch, Plugs, C2A, etc.

CASUDI: My latest post will give you an idea of the hi-end deluxe I deal with πŸ™‚ http://bit.ly/8pjdrf (expand) #brandchat (excuse pitch:-)

brandchat: #brandchat HOT TOPIC: Google and China posted : http://bit.ly/7JBBjp (expand) #brandchat

denvan: Quote of the day:”Values with a toggle switch ain’t values”. #brandchat (via RT @bigbrightbulb @karenswim)

cwebpresence: Going to try to attend #innochat weekly session. 1/21, 9a Eastern time. Topic: How #socialmedia impacts innovation. #hcsm #hcmktg #brandchat

Q1: What’s UR definition of a small biz?

pmarckworth: Q1 I think of small businesses as having fewer than 100 employees #brandchat

IMAGEidentity: My definition of a small biz is under 50 employees. #brandchat

MarketingMary: Q1 A small biz is one where everyone in company knows mission & values; therefore flexible & creative. Size doesn’t matter. #brandchat

MediaCollective: Q1: What’s UR definition of a small biz? Thats a matter of perception 2me 50 employees or less under a mill per yr. in revenue #brandchat

DavidSandusky: Q1 good Q @cwebpresence – I start w/employee count b/c of culture & depends on industry. 500ppl lrgst sm biz #brandchat

Ryan_B_King: #brandchat -Small business is a business that is content with it’s size and has no need to expand beyond its the expectations of the owners

neilmckenzphoto: Q1: I think years ago that Coors was classified as a small business by the SBA – go figure. #brandchat

DavidSandusky: Q1 also, today revenue/per person is different than manufacturing COs, 500ppl still works #brandchat

Ryan_B_King: #brandchat – The Gov. considers any company of 499 or smaller a small business

CASUDI: CASUDI Q1. Small Biz 1-100 #brandchat

MrWordsWorth: #brandchat Q1: small biz to me is any company that is 1-50 employees, mainly local/regional in focus.

IMAGEidentity: SBA define a small biz anywhere from 500 to 1,000 employees depending on industry. #brandchat

Brad42Fish: #brandchat Small biz is actual size, but it’s also a mindset.

Brad42Fish: #brandchat A lot of people like dealing with small businesses. If you are one, let people know. Embrace the advantages of being small.

DavidSandusky: Q1 I think small business is a mindset/culture brand. Small teams required in any revenue size #brandchat

wvpmc: Q1 We’re seeing a variety of definitions of small business, govt, SBA, industry-dependent – in practice size>>opps, challenges #brandchat

mariaduron: #brandchat: Q1: for me it’s 100 employees or below but that’s a personal call

neilmckenzphoto: Q1: How about those businesses that are creating jobs, innovating, and creating our future? #brandchat

eamcc: Q1 /AI #brandchat. Small business is as entrepreneurial venture with a core product or service serving a niche community.

Brad42Fish: It’s balancing act. If you act too unorganized without good processes, people will say you’re too small. #brandchat

DrFernKazlow: @neilmckenzphoto Q1 – YES! Impact and reach – creating jobs, innovating, creating our future – impt factors beyond # of employees #brandchat

MarketingMary: Q 1 Mindset definitely! Small can be seen as limiting while Big implies successful–not accurate much of the time. #brandchat

Brad42Fish: @MrWordsWorth A really big business can’t act like small business, but a medium size company can act either big or small. #brandchat

pmarckworth: small businesses have unique opportunities because they are nimble and have close relationships with their customers #brandchat

wvpmc: Small biz typically entrepreneurial; ideally nimble, flexible, not bogged down by silos, innovative #brandchat

Brad42Fish: Small biz, big biz, branding is branding. Define yoru Essence and Promise, and then live by them. #brandchat

Q2: What R 1st 3 steps U recommend to any1 wanting 2 brand their small biz?

neilmckenzphoto: Q2: Small business have a brand whether the realize it or not. Trick is to define it and then refine. #brandchat

pmarckworth: Q2: 1-understand corporate culture 2-express unique mission 3-define promise #brandchat

Brad42Fish: Challenge of branding small biz is tying the biz brand too closely to the owner’s personal brand. #brandchat

DrFernKazlow: RT @pmarckworth: Q2: 1-understand corporate culture 2-express unique mission 3-define promise #brandchat

Brad42Fish: Step 1: Understand your audience #brandchat

MarketingMary: Q2 1st 3 step to brand small biz: 1) identify points of differentiation 2) consistency of message 3) unrelenting promotion #brandchat

Brad42Fish: Step 2: Define your brand essence: Brand Essence: ___ is all about ______. #brandchat

DavidSandusky: Q2 #brand small biz: 1 define values/mission/vision 2 understand environment 3 form strategy 4 execute/review #brandchat

eamcc: #Brandchat Q2: research, engage through social media, test launch. (repeat)

Brad42Fish: Step 3: Define Your Brand Promise(s): When you ______, you will ________, because ______. #brandchat

MediaCollective: Q2 Develop a biz plan – w/that U will know how u want to b thought of, Dev message, platform & assets to reflect & communicate #brandchat

DrFernKazlow: Q2 – a challenge in branding small biz – to recog the impt of good branding and strategy from the get-go. #brandchat

IMAGEidentity: 3 steps 2 to brand a small biz: 1) Clear long-term vision 2) Develop Image to match 3) Deliver on promise. Liveup to that Image. #brandchat

CASUDI: Q2. Understand who U R, What U do , who your customer / audience ~ then create consistent corporate identity #brandchat

MrWordsWorth: Q2 Define core offering , Define organizational culture, make a promise + define how you deliver on that internally/externally #brandchat

pmarckworth: Q2: it’s essential to deliver on your promise, no matter who you are, but for small business it is a make or break issue #brandchat

wvpmc: Q2 I talk a lot about the intersection of what cos deliver well, consistently, and what custs need, value and will pay for #brandchat

lthughes: Q2: define yourself. do it again. then, tell others. #brandchat

IMAGEidentity: Some Small Biz don’t need to develop a polished visual brand if they deliver what their audience is looking for well. #brandchat

MarketingMary: Q2 Upside of small biz branding is often it’s personal–brand is owner/founder. It’s easier to convey brand in human context #brandchat

IMAGEidentity: The key to small business branding is create a brand your target mkt is looking for and deliver. 100% of the time. #brandchat

Brad42Fish: @brandchat To be truly effective, your Essence must be Experiential, Emotional, Evocative, Exclusive, and Esoteric. #brandchat

MediaCollective: Q2 For me develop the relationship on twitter, then migrate2 Linkedin, Your connections = trusted referals in that network #brandchat

Q3: For a small biz, does it make good brand sense to link Twitter with LinkedIn for updates?

MediaCollective: Q3 We dont link our twitter to linkedin, Why we choose to use Linkedin as our “known” done business or know network #brandchat

MrWordsWorth: #brandchat Q3: linking Twitter/linkedin only makes sense if you are consistent across these channels.

DrFernKazlow: Q3 OOPS – sorry misunderstand the questions as stated here – Discount what I said about linking updates! #brandchat

IMAGEidentity: Q3 Link Linkedin or Twitter updates only when appropriate. (ie brandchat banter would confuse LinkedIn followers.) #brandchat

neilmckenzphoto: Q3: Linking Twitter to Linkedin seems too busy to me. #brandchat

MrWordsWorth: #brandchat Q3: often twitter is looser/less formal than LinkedIn. If you link the two, you have to use more care in what you say…

pmarckworth: Q3 Personally, I prefer updates that are unique for each platform, but I understand the desire to streamline to save time &costs #brandchat

Brad42Fish: Q#: The two SM tools seem quite different. Make sure strategies support each other, but linking might not be most effective. #brandchat

MrWordsWorth: @Brad42Fish @neilmckenzphoto I think that happens only if you are on the ball, engaged, keeping communication open, etc #brandchat

Ryan_B_King: #brandchat q3 – Twitter works on all levels. It can drive promos and provide crucial feedback. Essential to a estab. a digital presence.

medxcentral: Q3; I think all appropriate activity should by syndicated to all outposts. Also forces “appropriate” content through each acct. #brandchat

DavidSandusky: Q3 tweetdeck makes this easy choice. I feed to LinkedIn status in proper sentence that may be there a while #brandchat

DrFernKazlow: Q3 Generally don’t recommend linking the updates – cultures are different, number & content of updates differ #brandchat

eamcc: Your small biz needs a brand-sense strategy to link Twitter updates to your LinkedIn profile Q3: #brandchat

SJAbbott: Q3 I say no (with exceptions). They serve two different purposes, and the messages will lose impact with the wrong audience. #brandchat

andrewmueller: Q3 it all depends on how you use Twitter and if you have the possibility to selectively pass tweets through to linked in #brandchat

CASUDI: Q3 Who here does show their twitter stream in Linkedin and why?#brandchat

MrWordsWorth: @CASUDI twitter seems more ‘of the moment’ than linkedin. Twitter, you feed reg. People may resist constant upd on linkedin #brandchat

medxcentral: We can’t please everyone on all channels simultaneously. This is the challenge of integration and automation. #brandchat

IMAGEidentity: I am a fan of cross social media publishing when appropriate but never let it happen automatically. #brandchat

andrewmueller: @CASUDI I think it could be done using an tool where you select which of many networks you would like to update #brandchat

MrWordsWorth: @CASUDI tweetdeck allows selection, I believe, of what goes to twitter AND linked in. #brandchat

wvpmc: @CASUDI no – different audience, different mirror on brand, different messaging; FB also diff http://www.wvpmc.com/facebook.php #brandchat

Q4: What resources do U recommend for small biz branding?

IMAGEidentity: Appropriate message is key @GetResults If any messages…lack intentionality or mindfulness, they shouldnt be posted. #brandchat

DrFernKazlow: Q4 Favorite resource for small biz – Join us at #brandchat!

neilmckenzphoto: Q4: Resources for small biz branding? Easy! – people who participate in Brandchat. #brandchat

andrewmueller: It is the frequency that is the problem I think linked in should not be updated more than once or twice a day #brandchat

chareeklimek: Q4: Resources for small biz branding? make sure you’re participating in both on and OFFline communities bldg relationship #brandchat

LoisMarketing: #brandchat Q4 I’m working one-to-one w small biz owners to help them better understand SM and apply general knowledge to their brand/mktg

DavidSandusky: Q4 been there and still doing that mentors are top resource for small business #brandchat

mariaduron: #brandchat – Q4:Resources I recommend is Google Blog Search (2 know what’s up in their industry), Google alerts 2 know if their talked about

Ryan_B_King: #brandchat q4 Google mobile srch – anything that provides a social forum.

Ryan_B_King: #brandchat q4 You’ll learn more about the people that are taking ownership of your brand and how to make it grow through feed back

mariaduron: #brandchat -Q4: then take a hard look @ their niche (what they do) and their target market (WHO they do it to)

DavidSandusky: Q4 a business plan #brandchat

IMAGEidentity: Q4) Top resource for small biz branding: Read the brand books recommended on brandchat months ago. #brandchat

mariaduron: #brandchat – Q4: that will help them decide the right platforms + combinations to engage in

LoisMarketing: #brandchat Q4 As far as SM goes for small biz .. make the most of FB fan pages, be more engaging on Twitter, realize power of blogging

mariaduron: #brandchat – Q4: Myspace = the bar, Twitter=cocktail/networking event; FB=backyard BBQ, LinkedIn=office or industry conference

MediaCollective: Q4 just starting: follow/study sucessful in niche, join industry groups lots of support and resources there #brandchat

andrewmueller: Q4 a few books: emyth, the brand gap, zag, here comes everybody, book yourself solid, getting things done, presentation zen #brandchat

mariaduron: #brandchat – Q4: knowing the flavor of each network will help U know where UR target hangs out, then FB Fan Page for community

LoisMarketing: #brandchat Q4 Mentoring valued by small biz owners turned off by large-scale workshops w too much general info and “hard sell” of services

Pitch, Plugs, C2A, etc

wvpmc: Thx everyone for great convo! Comments welcome on http://www.wvpmc.com/facebook.php + http://www.prsa-wf.org/blog.php #brandchat

mariaduron: Small Biz Branding HOT TOPIC Q1 posted here: http://bit.ly/4CTHgD (expand) #brandchat

brandchat: Small Biz Branding HOT TOPIC: Q3: LinkedIn and Twitter Updates. The convo continues here: http://bit.ly/4pZg2K (expand) #brandchat

Q1: Do you think that you have to take the risk that the people could talk bad about your brand? Because it is one of the most common fears from companies How can we prevent this? Knowing UR brand+brand promise will also help U select best customers + those 2 turn away

MrWordsWorth: Q1: I don’t think you can prevent it. You stay in the conversation + draw on your true believers to temper negative buzz. #brandchat

sharonmostyn: #brandchat Q1 People are going to talk bad about your brand no matter what. You need to be aware of it. It’s how you respond that counts.

paulswansen: Q1 – Ans: Clients/Customers are going to talk regardless. #brandchat

andrewmueller: Q1 Business is all about risk, winners access risk and take actions to minimize risk while maximizing reward #brandchat

erichnwise: hello #brandchat A1. getting positive #real testimonials are powerful on day 1.

craigritchie: There’s no “risk” that people might talk badly about your brand, they will. You can’t prevent it. Q1 #brandchat

andrewmueller: Q1 There will always be some poeple who talk bad about you, how you handle this is key #brandchat

paulswansen: Q1 – Ans: If customers/clients aren’t talking their shopping elsewhere. #brandchat

erichnwise: #brandchat A1 additionally ultimately if u r the distributor of a ‘brand’ u gotta build personal relationships build on integrity & trust.

denvan: Q1: Your brand is the part of your company that YOU DON’T OWN. So by branding, you invite comment / criticism. #brandchat

craigritchie: Brands need to see the negativity as an opportunity — to connect with their consumers and improve their brand. Q1 #brandchat

nigellegg: People will “talk bad” about your brand whether you’re there or not. what matters is whether you hear and how you respond. #brandchat

aliciafalcone: Q1 People will talk negatively. Part of life, part of having a brand; you can’t please everyone so don’t try. Have a plan. #brandchat

jemcgrew: Q1: In my opinion you shouldn’t fear, but inspire positive conversation. Negative input should be managed through good PR #brandchat

shinng: It’s impossible to avoid people talking about your brand. With social media, it’s easier than ever. We should embrace this. #brandchat

mccambridge: Q1 – Ans: You’re better off being open and honest and having a conversation with your detractors than hiding from them. #brandchat

MrWordsWorth: Q1: there are vital things to learn from negative talk. Don’t dismiss as misguided chatter. Remember, you don’t own your brand. #brandchat

paulswansen: @denvan People and Business needs to know the distinction between Brand and Branding. #brandchat

DrFernKazlow: @mariaduron Q1 We can’t control what others say but we can influence it. We must develop/monitor/lead r brand #brandchat

josesandoval: @craigritchie Should there be limits, though? Off your own web property it’s fine. But in your own turf? #brandchat

craigritchie: Agree. RT @paulswansen: @denvan People and Business needs to know the distinction between Brand and Branding. #brandchat

MrWordsWorth: Q1: if you do try to encourage positive talk about your brand, it should never be or appear forced, manufactured, etc. #brandchat

neilmckenzphoto: Q1: Life is full of risks – your brand is no different. #brandchat

aliciafalcone: Role of company/brand management to participate and influence the conversation both good and bad. #brandchat

DrFernKazlow: @MrWordsWorth Vital information in the negative talk – but we need to learn how to create, align, and lead #brandchat

andrewmueller: Don’t try to prevent this, but rather help them see how they could turn neg talk into positive brand by acting appropriately #brandchat

karimacatherine: If ple r talking,u gauge ur brand awness & gaininsight.if ple r not talking,they might have no idea u exist or not like u #brandchat

andrewmueller: Brainstorm both positive and negative things that people might say and craft responses #brandchat

MrWordsWorth: @brandchat It’s going to happen on your turf. Try & stop & U look worse for suppressing. Engage & encourage your fans to do same. #brandchat

sethgray: #brandchat Q1: there’s a difference between risk management and risk aversion. too many corps are risk averse.

karenswim: Q1: Ans: This is precisely why every company should have a crisis communication plan #brandchat

shinng: Of course you own your brand, but you don’t own what people say about it. You spend time grooming and developing your brand. #brandchat

andrewmueller: A customer complaint is an always an opportunity to create an evangelist #brandchat

andrewmueller: If customers did not praise or complain they don’t care about your company or product! If they care = opportunty! #brandchat

karimacatherine: @andrewmueller may all companies hear you! most r still warming up to the idea of getting out there. #brandchat

erichnwise: #brandchat A1 – risk is part of branding FEAR isn’t IMHO. integrity, confidence, crisis management, customer service These r the focus

lbbinc: @andrewmueller while we can’t always control what ppl say, brands start the conv and that’s where they have gr8 opportunities #brandchat

shinng: If customers don’t talk about your brand, you don’t exist. Even neg comments presents opportunity. #brandchat

vococreative: #brandchat Q1: Complaints are part of public discourse. If you don’t have a plan on how to deal w/ them, you’re in trouble anyway!

aliciafalcone: A good brand, well positioned, will create detractors because it is not trying to be all things to all people. #brandchat

karimacatherine: Brands have a huge opportunity to control HOW they handle the conversation and in customer relationships, that’s key. #brandchat

neilmckenzphoto: Q1: Some of the risks associated with your brand are a result of the competitive environment, others you create yourself. #brandchat

shinng: @denvan A brand is a promise that the company must deliver=owning. Ownership is creating an experience for the customer. #brandchat

denvan: @BethHarte Logos, IP, and the other “hardware” of branding doesn’t equal “brand”. “Brand” is the idea in the customer’s brain. #brandchat

DavidSandusky: #brandchat – Q1: Knowing UR brand+brand promise will also help U select best customers + those 2 turn away http://bit.ly/7xHebJ (expand)

chantaljura: @shinng #brandchat does that include Tiger Woods too?

DavidSandusky: risk or failure like these successful people http://bit.ly/56uZcL (expand) #brandchat

mccambridge: The problem is companies that can afford it try to control their brand with $$$. #brandchat

dannisbet: I really think that companies only own their identity. It’s their customers that create the brand- good OR bad #brandchat

craigritchie: Brands can address the issues directly, demonstrate change and yes, you can change the conversation, but you have to be in it. Q1 #brandchat

paulswansen: Brand is your product or essence. Branding is the conversation and idea in the customers/clients brain. #brandchat

shinng: Ownership of brand means developing identity and relationships. Co owns the brand but don’t own the experience. Big differennce #brandchat

BethHarte: Brand parity, brand umbrellas, brand identity, brand equity, brand relationships… #brandchat

MrktFrsh: Q1-having mktg + PR involved in so-med is key to managing any negative convos. + listen. critical mass on comments=insight. #brandchat

erichnwise: #brandchat A2 can international business REALLY be the cookie cutter approach – u need 2 brand ur product 2 win. b sensitive 2 culture diff

Q2: If you were the brand manager of a (any) country brand what should you be doing to manage that brand?

andrewmueller: Q2 Find your biggest evangelists, critics, and analysts and monitor what they say. #brandchat

AngEngland: #brandchat The key to me is involvement. People will be talking. Will you be listening? Engaging? or ignoring?

neilmckenzphoto: Q2: A country’s brand is like any other brand, when you lose authenticity, consistency and honesty the trouble begins. #brandchat

andrewmueller: Q2 (2) Keep your conversation focused around you core values and make sure your actions support these #brandchat

paulswansen: Q2 – Ans: Engage in Conversations with everyone for starters. #brandchat

jeffharbert: You should never, ever overcommit. Overcommitting = lying to your customers. #brandchat

aliciafalcone: Q2 For starters, evaluate current brand perception vs. desired. #brandchat

jemcgrew: Q2: Keep on the pulse of your customers. You should have your ear out for any negatives to deal with and push all the good u do #brandchat

MrWordsWorth: Q2: In the main, it’s the same as any brand, problem is there are more variables, and more constituents you can’t rein in. #brandchat

erichnwise: #brandchat A! ~ i agree listen to ur customers. i dont c how silence means negative or dont like my brand Some repeat customers dont talk

jemcgrew: Q2: If you are new to position…setting a baseline for current market conditions/perceptions is a must #brandchat

vococreative: Q2: I’d gauge what convo is already out there before developing a targeted strategy. #brandchat

denvan: Q2 How to manage a country brand. One word: Switzerland. My article on “Swiss Secrets” http://bit.ly/7ioPdD (expand) #brandchat

andrewmueller: @BethHarte Brand is “made” by the interactions that customers have w/ products, services, company at every touchpoint #brandchat

MrWordsWorth: @vococreative And any strategy has to be open + engaging. Push the good aspects, but deal with the bad. Don’t cover over/deny. #brandchat

brandchat: RT @denvan Q2 How to manage a country brand. One word: Switzerland. My article on “Swiss Secrets” http://bit.ly/7ioPdD (expand) <thx!> #brandchat

CASUDI: Q2 Important to UNDERSTAND how you are seen and perceived First ~ underline perceived #brandchat

Marc_Meyer: Q2: Question, voice, or loyalty? Some folks are loyal to countries that treat them poorly. why? #brandchat

MrWordsWorth: Q2: I think you also have to offer experiences related to your country to key influencers, whom you need to identify. #brandchat

andrewmueller: Q2 Enter conversations with influencers at appropriate points where you offer clear value #brandchat

DavidSandusky: Q2 managing a country brand: ID values then subculture in communities. Yikes, you will get 2-3 answers! #brandchat

andrewmueller: Q2 Find “remarkable” highly visible acts that you could do that represent your brand values #brandchat

denvan: Q2 Country Brands are an ideal example of the “ownership”. No government owns its brand. Citizens, tourists, businesses, etc. do. #brandchat

andrewmueller: LIke Newark Mayor shovelliing snow, althought this was a pr ploy it was a good one. #brandchat

neilmckenzphoto: Q2: The problem with a country’s brand is that you can either take it or leave it – literally! #brandchat

DavidSandusky: Q2 the brand will be delivered by the people, how do people act and treat others depends on ownership #brandchat

ideasurge: Q2: “Country” brands: would argue that real interested party is consumer that wld be confused over origin not citizens #brandchat

erichnwise: #brandchat A2 ~ intl biz req attn 2 detail out of the gate: pkg+language+s&h+cust srv++currency NEED supp & open communication 2 mother ship

Q3:The local social media gurus think the perception is that you’re corporate drones because of the company being mixed with the names. What are your thoughts?

sharonmostyn: @lbbinc Isn’t it the marketer’s responsibility to make sure that online & offline experiences match? (Often hard to do) #brandchat

sethgray: #brandchat Q3: a company IS its people. The potential power of SM is that it breaks down the impenetrable corporate facade.

jasonbreed: brand as a country is more economic dev than gov. it’s the business side, tourists, identity boiled into a word or phrase #brandchat

neilmckenzphoto: Q3: So are they saying that internal brand evangelists are drones? #brandchat

ivepath: RT Mistake to assume brand=what we promise. It’s really about what people experience. Remarkable experience = remarkable brand. #brandchat

brandchat: @vococreative Q3: Shorted ? from story that SM gurus say it’s bad 2 use personal names for corp tweeting. Brandido asked why? #brandchat

livepath: That requires MORE than marketing/branding – it requires solid integration, rich and usable products and responsive service #brandchat

vococreative: Q3 (now that I get it): Drones or no drones, companies need to engage with customers. Don’t shoot the messenger. #brandchat

neilmckenzphoto: Q3: If employees are required to use SM then I think that the “drone” label might have some traction. Authenticity? #brandchat

sharonmostyn: @andrewmueller I think they’re asking if you include a company name in your #socialmedia moniker are you a corporate drone? #brandchat

jasonbreed: Q3: how do companies deal with employees building personal brands on corp name? what happens when they leave? #brandchat

vococreative: @neilmckenzphoto Good point. Plus in my experience you do NOT want just anyone talking on behalf of your company! #brandchat

brandchat: Q3 – rephrased: If U use personal name for tweeting or FBing, corp account R u not authentic or corporate drone? #brandchat

vococreative: Q3 cont: I think it’s all about the purpose of your SM account. Mine: build my biz/connect in biz comm. Hence…corporate name! #brandchat

karenswim: Q3: The labels don’t drive authenticity, people do, it’s the intent & convos #brandchat

jasonbreed: Q3: for employees goes back to hire responsible, set guidelines & Train. help to have “assignment of rights of publicity” too #brandchat

paulswansen: @brandchat Why wouldn’t you? It certainly gives some personality to the business. Look at @scottmonty with Ford. #brandchat

vococreative: More Q3: At the same time, I’m a person as well as a businessperson. The personal touch = the great thing about social media! #brandchat

MrWordsWorth: Q3: I think if you include a corporate moniker in your #socialmedia you may be perceived to be a drone, based on content. #brandchat

CASUDI: Q3 SM seems to be an ideal way for companies, BIG and small to engage with customers & some do ~#brandchat

karenswim: @jasonbreed Personal brand not limited to SM, any customer facing position incorporates personal brand #brandchat

abarcelos: Q3. UR always a personal brand in people’s minds, especially after engaging (I think @scottmonty =Ford). It’s natural in people. #brandchat

vococreative: @andrewmueller I think the distinction between influence/control is huge and widely misunderstood. Sadly. #brandchat

karenswim: Q3: If we’re asking people to be robotic with no personal touch in any job, then yes they R a drone #brandchat

karimacatherine: it definitely huminazes the brand,giving them a vis-a-vis and helps engage customers. #brandchat

MrktFrsh: Q3-it depends on ‘genre’ of the SM acct. & followers can usually sniff out a drone pretty fast. authenticity in content is key. #brandchat

paulswansen: Q3 – also Frank from @comcastcares. Locally here in Denver Qwest has a SM presence also. #brandchat

livepath: @bethharte made a comment re: difference between being PERSONAL an PERSONABLE. Latter suggests personality with professionalism #brandchat

jasonbreed: Q3: personal branding does help to lift the corp veil & get behind the wall that’s typically set up. rather deal w/person than Co #brandchat

jeffharbert: There are co’s that never respond to me on Twitter. No response = obvious lack of caring. #brandchat

erichnwise: #brandchat A3 -corp w/ social mis-representation or flighty social users is probably creating alot damage control on brands B responsible

DavidSpinks: Q3 So it works for Ford and comcast because it humanizes a large brand, but what about for small biz/startups? #brandchat

erichnwise: #brandchat A3 didnt know the gurus think this. i manage a corp social acct – i earned the role & i value my brand enuff 2 represent them

erichnwise: #brandchat A3 i’m respectful & hold myself accountable & ignore ‘gurus criticisms. can u imagine if FORD listened 2 Horse&buggy experts !

Q4: Biggest brand opportunities or challenges for 2010?

paulswansen: Q4 – Ans: Making sure your message is signal and not just noise. #brandchat

dannisbet: @brandchat Personally- conquering social media. I think there will be some new avenues to look forward to in 2010 #brandchat

vococreative: Q4: Responding to right developments, at right time, in right fashion. So hard to pick/choose strategy w/so many options! #brandchat

MrktFrsh: Q4-it’s def the desire by many brands to chase SM and new digital tech. These are TACTICS not strategies. #brandchat

MrWordsWorth: Q4: Being present and genuine in all media/communications is the challenge and the opportunity, IMO #brandchat

neilmckenzphoto: Q4: Biggest brand challenge for 2010 – standing out amongst all of the noise. #brandchat

DavidSpinks: Most of the examples I hear of personal brands working for corp brand, are for larger brands that have large audience already #brandchat

andrewmueller: Q4 Biggest opportunity of 2010 is to leverage the wiretap you have on your customers into intelligent action #brandchat

DavidSandusky: Q4 biggest opportunity for any brand in 2010 is to stay true to VALUES and INNOVATE growth #brandchat

wileyccoyote: A4. biggest challenge will continue to be measurement of ROI and sentiment #brandchat

lbbinc: years ago pine/gilmore wrote the exp is the marketing. today that’s more true then ever #brandchat

karenswim: Q4: Resisting urge to make changes that do not add long term value for s/t economic gain #brandchat

andrewmueller: Biggest challenge is often overcrowding in the marketplace that the reduction in cost to enter the game. #brandchat

karenswim: Q4: Opportunities are abundant for innovation & leadership #brandchat

denvan: RT @DavidSandusky: RT Q4: What do you see as biggest brand opportunities or challenges for 2010?#brandchat http://bit.ly/59ReSR (expand)

DavidSpinks: Q4 in 2010, everyone will have an online brand. How you use it will differentiate you. #brandchat

HuebnerPetersen: Q4 W/SM becoming mainstream, huge opportunity for brands to truly become more authentic (listening to cust., build relationships) #brandchat

lbbinc: @neilmckenzphoto biggest challenge is creating authentic, relevant & compelling brand experiences across all touch points #brandchat

BethHarte: @brandchat Challenge: Being truly social. A lot of orgs. still struggle w/understanding the benefits. Opp: Being social. #brandchat

denvan: Q4 Keep fighting for authentic idea of the brand in a business world that thinks it has moved on. #brandchat

livepath: IMHO personal branding angle is self absorbed. True brand =action. Love people -help them get to desired end/mutual win. #brandchat

shinng: Biggest brand challenge: 1)filtering out the noise from SM 2) measuring sentiment 3) continuing to use SM for leadership #brandchat

hkremer: @brandchat Challenge: Brand developing and remaining consistent. #brandchat

livepath: Q4 Embracing the shift from traditional to tradigital… doing more with less. http://is.gd/5Oz3R (expand) #brandchat

Marc_Meyer: Q4 Rising above the noise #brandchat

DrFernKazlow: Q4 One challenge in 2010 will be to be seen, heard and connected with through all the noise on SM now. #brandchat

wileyccoyote: @MrWordsWorth i think companies that do the indiv/co mix best will find themselves at top of success ladder #brandchat

lbbinc: confucius said, Tell me & I will forget, Show me & I will remember, Teach me & I will understand. brands must create involvement #brandchat

CASUDI: Q4 biggest/most interesting challenge will be using SM to its fullest potential #brandchat

vampyrse: #brandchat Q4: Biggest challenge easily to keep track of what your people say about your brand in SM. Bigger risks for shit storms!

vampyrse: #brandchat Q4: Biggest opportunity to influence employees to use SM and be positive about your brand and their work. Same, but different.

erichnwise: #brandchat Q4 Biggest challenges for branding in 2010 – integrity among brand reps & international expansion will happen FAST ru ready?

Pitch, Plugs, C2A, etc.

denvan: My pitch for today: I WANT TO SPREAD YOUR PITCHES! http://bit.ly/4zinwm (expand) Cheers. #brandchat (please RT)

DavidSandusky: branditos: post your 2010 goals for @yourbrandradio tomorrow http://bit.ly/6VPBIZ (expand) #brandchat

andrewmueller: Hey everyone I am going to use Blastfollow to follow you all! see ya soon http://blastfollow.com/ #brandchat

dbevarly: @jasonbreed J – In today’s workplace, that can go both ways. #brandchat http://bit.ly/5ZohPW (expand)

DavidSandusky: @AndrewMueller all #brandchat archives are in the networking forum http://www.yourbrandplan.com/forum/networking-connecting/

neilmckenzphoto: @MAltaee You should check out @DavidSandusky ‘s Your Brand Radio show today at 4:00 pm MTN http://bit.ly/6VPBIZ (expand) He’s cofounder #brandchat

Q1: 3 Free online tools U recommend 4 personal branding?

merylevans: Q1 Twitter, Facebook and LinkedIn. Cliche, but they work great especially for one-person businesses. #brandchat

merylevans: Q1 Of course, whatever tool you use for tracking mentions aka Google Alerts. #brandchat

LoisMarketing: #brandchat Q1: WordPress-hosted blogs, many free WP templates, widgets and tools also

Ryan_B_King: #brandchat are you asking about a digital presence? –LinkedIn –blogging/wordpress –and twitter anywhere you can share your ideas

GetResults: LinkedIn (reference & expertise), Twitter (visibility, credibility), Facebook (personality, in-depth issues) #brandchat

mariaduron: #brandchat Q1:And, online id Calculator 2 C if UR digitally disguised or distinct http://bit.ly/2G4n09 (expand)

MrWordsWorth: @GetResults Q1: I think LinkedIn offers more ‘credibility’ than twitter, which can often be like a cocktail party. Depends on use #brandchat

neilmckenzphoto: Q1: What about tools like Twitter Grader – do these count? #brandchat

GetResults: Q1 While strategy dictates roll-out, established sites get you visible fastest. #brandchat

sharonmostyn: Favorite 3 personal branding sites: Twitter, LinkedIn & blog #brandchat

MrWordsWorth: @merylevans Agreed. It’s best when you have your blog recognized by other sources, such as, say, Alltop #Brandchat Q1

brandchat: @neilmckenzphoto Sure, I think Twitter grader gives U insight into interaction + engagement – gr8 tool #brandchat

LoisMarketing: @merylevans I agree w/you about domain-based blog! However WP-hosted allows biz to start w/professional look/image at N/C #brandchat Q1

sharonmostyn: @brandchat I’d say Google Analytics and the @Hubspot Grader tools allow you to use those metrics to improve your personal brand. #brandchat

merylevans: I love @hootsuite. It lets me access all three social network sites in one place and schedule tweets to avoid a bunch at once. #brandchat

LoisMarketing: #brandchat Q1 LinkedIn has indeed made great strides, many I know are actively using it once again

merylevans: @sharonmostyn Even us social network and web site users can’t figure out how to make most of Google Analytics. #brandchat

Ryan_B_King: #brandchat The wall street journal has a member where you get to comment and be seen on industry Articles. It depends on the industry

searchguru: @neilmckenzphoto IMHO, Twitter Grader is biased against other SEO people #brandchat

LoisMarketing: I want to keep my Facebook profile for personal friends/family only. Set up FB fan page for my firm, well-received Q1 #brandchat

neilmckenzphoto: Q1: @searchguru What or who are SEO people? #brandchat

mariaduron: #brandchat Q1: That’s why I use a series of RSS feeds utilizing backtweets, boardreader, etc + a listening station

searchguru: @neilmckenzphoto Q1: people who do search engine optimization. TG is run by an SEO firm #brandchat

mariaduron: #brandchat – Q1: Also, use 15secondpitch.com – great 2 craft that 15 second intro

LoisMarketing: @sharonmostyn @brandchat The “Networked Blogs” app in FB also seems to be gaining traction Q1 #brandchat

MrWordsWorth: @loismarketing have you found that people who encounter your biz page on FB then look for your personal page? #brandchat

searchguru: Q1: Facebook is good for specific type of businesses, but many use it just for personal reasons #brandchat

searchguru: I am using Twitter, and LinkedIn for branding as well as blogs and specialized forums #brandchat

merylevans: @sharonmostyn Obviously lots of biz want to use FB. Two articles on FB for biz got hundreds of tweets. It can be done. #brandchat

searchguru: If you can find forums where you can help and answer questions in your field of expertise, it is great for branding #brandchat

mariaduron: #brandchat – Q1: Another is yourbrandplan b/c the nature of the forum. Throw out ideas + get feedback, like a 4ever twitter chat πŸ™‚

neilmckenzphoto: Q1: YourBrandPlan.com is a great resource for personal branding. #brandchat

searchguru: An example, if you do biz in Calif. and internationally, http://www.caltrade.com/community/ is an excellent grp to join #brandchat

karenswim: I think the biggest challenge to brands is that the conversations are no longer centralized happening on multiple platforms #brandchat

searchguru: @karenswim suggest using Lijit.com and JoePopular, FriendFeed to aggregate content #brandchat

searchguru: Another excellent branding method is to get blog on directories like Regator.com and Alltop.com #brandchat

Q2: 3 personal branding books U recommend: 1 4 new grads; 1 4 mid-level careers, 1 4 executives

searchguru: Excellent book for all peeps, Revenge of Brand X, by Rob Frankel. Robfrankel.com and on Amazon #brandchat

Ryan_B_King: #brandchat Branding the gap, and ZAG. Any of Marc Gobe’s books. ie Emotional Branding.

mariaduron: #brandchat -Q2:Career Distinction, Brazen Careerist, Beyond Buzz, U R A Brand, Celebrity Branding U, Strategic Career Plan, highly recommend

GetResults: Q2 – I recommend “branding” books w broad brush approach, not pers branding, think it better to apply the basics. #brandchat

DavidSandusky: Q2 so many books to recommend. flip through my recommendations: http://bit.ly/20iEfC (expand) #brandchat

mariaduron: #brandchat – Q2: @GetResults I’m the othr way, I like specific step by step type books b/c ‘branding’ is so vague 2 so many can’t even dfine

mariaduron: #brandchat Q2: Haven’t read so can’t recommend but sound really good Mashables list of 10 Social Mktg books http://bit.ly/7GArUS (expand)

searchguru: Q2: Frankel’s book is broad, doesn’t believe there is “personal” branding (Rob is on Twitter as @brandingexpert ) #brandchat

karenswim: Emotional Branding, 22 Immutable Laws of Branding #brandchat

LoisMarketing: #brandchat Q2 I return to Al Ries and his books time and again, amazing how his guidance translates into social media and Web

GetResults: Q2 – Books 4 all – anything by Harry Beckwith, “Made to Stick,” “Critical Chain” – bc mkt is integrated into everyting you do #brandchat

denvan: Q2 I second the “Made to Stick” reccomendation. #brandchat

neilmckenzphoto: Q2: I am not that big on books about branding – articles, stories, podcasts and videos seem to be my favorites. #brandchat

DavidSandusky: Q2 the best for actionable results is the Strategic Career Plan of course πŸ™‚ http://bit.ly/39QBfd (expand) #brandchat

brandchat: @neilmckenzphoto Do tell! What podcasts, videos, sites do U recommend? #brandchat

denvan: Q2 I’ve got a list of recommended books in the sidebar of Beg to Differ. http://bit.ly/7W3Spr (expand) #brandchat

neilmckenzphoto: Q2: @brandchat For my Artrepreneurship students it was ART:21 on Hulu. Lots of great stories about brand. #brandchat

Q3: Free online tools or books 4 business branding-U recommend

MrWordsWorth: @brandchat Brandweek.com is always good for insights online #brandchat

mariaduron: #brandchat Q3: Biz branding: Zappos Culture Book, The Corporate Blogging Book, Groundswell

Ryan_B_King: #brandchat also any of the paul rand books. Granted, they are mostly about design but the man knew a few things about #branding

merylevans: @mariaduron Corporate Blogging Book rocks. Disclaimer: I contributed to the book πŸ™‚ #brandchat

searchguru: Rep management is crucial for brand, I use Naymz #brandchat

GetResults: Tom Collins writes a critique piece in DIRECT magazine that is always a good reminder on branding and ad sell techniques #brandchat

searchguru: Other excellent rep management tool is PeoplePond.com #brandchat

karenswim: Here are some of the online rep management tools I’ve used: http://bit.ly/3pvPDE (expand) #brandchat

GetResults: @themartinidiva try this link – http://directmag.com/casehistories/marketing_addition_subtraction/ #brandchat

Q4: What’s UR biggest brand management challenge?

denvan: Q4 My biggest brand challenge: doing unto myself what I would recommend for others (my clients). #brandchat

sharonmostyn: @brandchat Q4: biggest brand mgt challenge? SM: not enough resources (time, personnel, IT/technology, budget) #brandchat

GetResults: Q4 Biggest brand mgmnt challenge – listening consistently and responding quickly to customer perceptions as brand evolves #brandchat

searchguru: Q4: Getting word out there in a coherent fashion and staying focused #brandchat

Ryan_B_King: #brandchat building momentum in a slow economy.

DavidSandusky: Q4 biggest brand management challenge: making sure you have the right people #brandchat

MrWordsWorth: #brandchat Q4: Probably consistency is my main challenge. Twitter presence is less ‘professional’ than LinkedIn, etc.

neilmckenzphoto: Q4: Biggest brand challenge – living up to my customers expectations. #brandchat

LoisMarketing: @GetResults beat me too it! Trying to manage brand, Web presence, etc. and readily respond to customer perception, evolution #brandchat Q4

denvan: @GetResults It’s so easy to forget my own brand-mgmt mantras of simplicity, consistency, and helping humans. #brandchat

MrWordsWorth: #brandchat Q4: my value proposition is another challenge I face: what sets me apart + how do I land the deal

CASUDI: Q4: biggest challenge =l earning what branding and brand means in emerging markets ~ #brandchat

karenswim: @denvan @GetResults I constantly battle Cobbler’s syndrome, trying to change that in 2010 #brandchat

LoisMarketing: Perhaps real challenge is in managing customers’ expectations! Q4 #brandchat

MrWordsWorth: @karenswim I think we all do, to a degree. Hard often to refocus and do what you know must be done. #brandchat

brandchat: Retweeted every1’s gr8st challenge in hopes that we will B able to help each other. Mayb U C otherside or oppurt 4 some1 #brandchat

searchguru: Unfortunately, expectations in area of SEO are often unrealistic and takes lots of education and patience #brandchat

Pitch, Plugs, C2A, etc.

mariaduron: #brandchat, Luv Reach Personal Brnding assessment, http://tinyurl.com/brandaudit (expand) also the “How Strong si UR brand” quiz http://bit.ly/5UvyiT (expand)

denvan: Thanks for letting me drop by. BTW: Just posted a Christmas blog post featuring a sliding baby Jesus. http://bit.ly/6rVDXI (expand) #brandchat

merylevans: @brandchat Also in @teddemop‘s What No One Ever Tells You About Blogging and Podcasting… #brandchat

This week’s theme:Β  Personal Brands

Q1: If U bear brand of being ‘too nice’, how would you change that?

kathydodd: Sometimes “too nice” is necessary – Gerber, Johnson’s Baby products #brandchat

andreayap: haha Q1, not a problem of mine #brandchat

neilmckenzphoto: Q1: How can a brand be “too nice” ? #brandchat

mariaduron: Q1: I would want to really discover what traits, actions or behaviors have given that perception to know what 2 do next #brandchat

pmarckworth: Q1 when does nice become too nice? #brandchat

MrWordsWorth: #brandchat Q1: An affair or an outrageous comment on Twitter are ways to shift from a brand that’s too nice. Just saying.

wvpmc: Q1 depends on what your target market needs or wants and will pay for, how that trait is viewed #brandchat

Ryan_B_King: @DavidSandusky #brandchat The goodguy Brand needs to go underground a little and build support for things beyond their brand perception

andreayap: @neilmckenzphoto if personal brand, “too nice” = can’t say no, or can’t get honest truth, or let’s take advantage of em #brandchat

neilmckenzphoto: Q1: If a brand being “too nice” equates with not being authentic then there is a problem. #brandchat

brandchat: @Ryan_B_King How would U recommend a good guy brand to go ‘underground’? #brandchat

DavidSandusky: Q1even a sweet church should get tough to accomplish mission in the community #brandchat

Ryan_B_King: #brandchat Spite sponsors show and immersed themselves by supporting a sub-culture outside their market reach

andreayap: Q1 get serious w/out being un-nice: re-focus relationship on results, deliverables, timelines #brandchat

brandchat: @Ryan_B_King So, is that going ‘underground’? Curious on how a ‘good guy’ goes underground? #brandchat

MrWordsWorth: @brandchat Underground: Look at some of the smaller audiences and their experiences with you brand for opportunities #brandchat Q1

Ryan_B_King: #brandchat it’s presenting the brand in an manner that isn’t mainstream or high publicized it’s relying on social networks and word of mouth

andreayap: Q1 when “too nice” or “too tough” is in the picture, people likely not focused on results. #brandchat

brandchat: @CathyWebSavvyPR They will, I’m sure + make loads of money + we’ll say…we “should of”, LOL! #brandchat

CathyWebSavvyPR: A1 Ifyr brand is “too nice” & is not capturing customers U want – survey propects & existing cust. waht do they want? #brandchat

CathyWebSavvyPR: @RecruitingH2H I’m not saying the rep of “being 2 nice” is a problem, but Q1 posed that AS the problem. If nice=customers = win! #brandchat

MrWordsWorth: @brandchat It’s not always going underground; it’s more like expanding some perceptions while reflecting untapped others. #brandchat

Q2: A long term client has sudden change in management, how do U acclimate the new leadership 2 UR company’s brand?

kathydodd: Q2 I would assess what the thinking of the new leadership is first before acclimating the brand, there could be some harmony #brandchat

neilmckenzphoto: Q2: I like it when a long term client has a sudden change in mgmt – but only if it is another photogs client. #brandchat

Ryan_B_King: #brandchat you listen to the needs of the new management’s direction and aim to meet at level ground.

andreayap: Q2 dinner, drinks, tell stories of good/bad times, implying: there’s a reason why we’ve been with you this long. #brandchat

MarketingMary: Customers usually best voice for updating new mgmt on brand after internal updates. Source of revenue is usually more credible. #brandchat

MrWordsWorth: @kathydodd Q2: Agreed. Take the pulse of the new leaders to see how their perceptions are complementary/different + use that. #brandchat

pmarckworth: Q2 Acclimating client’s new mgt to UR brand: express who your co is with clarity, integity, transparency #brandchat

Ryan_B_King: #brandchat Also approach them like any new prospects. You may be able to get some ideas out that were shot down by prev mgmt

mariaduron: #brandchat Q2: 2 me communication is key. R u just chatting w/cusstomers when it’s time 2 pay or is comm. continuous?

Ryan_B_King: #brandchat They need to understand you see the bigger picture

DavidSandusky: Q2 listen to new management values mission and vision and how they line with company or not, why? #brandchat

neilmckenzphoto: Q2: If you have positioned your brand as “the only solution” you should be OK unless new mgmt “knows somebody” #brandchat

pmarckworth: Q2 you can be an asset to new management by giving them history and perspective about their company – must be done cautiously tho #brandchat

andreayap: @neilmckenzphoto “I’m the only solution” is dangerous if with change of mgmt comes change of problems #brandchat

MrWordsWorth: #brandchat Q2: @ryan_b_king got it. New prospects=new avenues 4 the brand, but ensure they know the history/customer experience #brandchat

neilmckenzphoto: Q2: @andreayap In my experience a change of management always comes with a change of problems to solve. #brandchat

DavidSandusky: Q2 with industry changes, new management may teach us a thing or two about the future #brandchat

pmarckworth: @brandchat yes, listening is key to developing essential relationships #brandchat

Q3: Facebook page for solorpreneur business – better to use photo for page or logo?

kathydodd: Q3 Logo, hands down – more recognizable – you can use photos in other places (in albums) #brandchat

neilmckenzphoto: Q3: FB page for solopreneur – photo for personal service, logo for product oriented company. #brandchat

Ryan_B_King: #brandchat Q3: Picture or Logo / Personal vs Business? I think it depends on the scope of your business and who you’re connecting to.

MrWordsWorth: #brandchat Q3: as a Solopreneur, you are your business, and your business is you. I say put your best face forward. #brandchat

andreayap: @mariaduron not sure about this… Facebook for solopreneurs – go photo (if service), logo (product)#brandchat

Ryan_B_King: #brandchat Q3: I do a little of both

DavidSandusky: Q3 solopreneur goals beyond them? no – photo, yes logo/image #brandchat

MrWordsWorth: #brandchat Q3: To clarify my last comment, I think a face photo is preferable to a logo on FB when you sell a service #brandchat

DavidSandusky: Q3 our fb biz pages all have image of products b/c others are involved w/role. I recommend that #brandchat

pmarckworth: Q3 part of a brand is a key visual – a logo, usually – but that should be the guide so you are consistent and recognizable #brandchat

wvpmc: Q3 I use logo on my biz page http://www.wvpmc.com/facebook.php #brandchat

neilmckenzphoto: Q3: The image on the FB page should immediately tell the viewer what you do or at least give them a good idea #brandchat

DavidSandusky: Q3 is a situation where personal brand is recognized for building business/process to copy, not always the business #brandchat

MrWordsWorth: @pmarckworth True, yet if you are/will be an individual offering, say, organizing service, your photo gives a face to your biz #brandchat

CathyWebSavvyPR: @MAltaee solopreneur is a one-person business – consultant, PR/Marketing professional, Web designer etc. solo entrepreneur #brandchat

neilmckenzphoto: Q3: How many solopreneur logos can you remember? – @DavidSandusky ‘s Your Brand Plan hand not included. #brandchat

MrWordsWorth: @neilmckenzphoto Many solopreneurs I know go with their face. I like that. I know who they are, so inclined to trust #brandchat

mariaduron: #brandchat @neilmckenzphoto Q3: Can remember local coaching pics/faces b4 I can remember logo but they all have logs -I know I’ve seen them

andrewmueller: Q3 As a Solopreneur use a photo of You, You are the Brand and most important to create relationships, Logo is insignificant #brandchat

andrewmueller: Q3 people connect to people on social networks, build relationships, show them who you are. #brandchat

Q4: Several roles you play – several online profiles, like multiple Facebook pages – good or bad?

andrewmueller: Q4 that depends on your objectives and if you can maintain a consistent personality across all #brandchat

MrWordsWorth: #brandchat Q4: It depends on the variance between the different roles. If it is too wide, there can be a disconnect #brandchat

MarketingMary: Q4 Even though we all have several online profiles, like good brand support, they should all be consistent #brandchat

MrWordsWorth: #brandchat Q4: …yet there are instances where having several profiles helps fill in the blanks/creates a well-rounded pic of U #brandchat

andreayap: Q4 if it’s online people + bots will find it – fight the good fight and put it all in 1 #brandchat

pmarckworth: Q4 disaster if multiples confusing. Sometimes each is discrete &completely separate. Need to decide which & act accordingly #brandchat

neilmckenzphoto: Q4: Having several online profiles like multiple FB pages for a brand seems dangerous and a lot of work. #brandchat

MrWordsWorth: @andreayap I would, but I write things on Twitter I don’t want to freely broadcast on LinkedIn, or Facebook, despite consistency #brandchat

brandchat: @neilmckenzphoto AGREED! How do you stay consistent and real in the convo? #brandchat

DavidSandusky: Q4 serial entrepreneur may be behind different businesses, hires brand champion w/shared values as face #brandchat

MrWordsWorth: @brandchat You stay consistent by always holding to the same philosophy and ethics in every conversation, regardless of role. #brandchat

andreayap: Q4 my mama told me: don’t do anything you wouldn’t tell your mama – or the web 2010 (because we’ll find it!) #brandchat

neilmckenzphoto: Q4: Should I create separate profiles for my Artrepreneurship and Photographer brands or meld the two? #brandchat

andrewmueller: Q4 Authenticity is very important, consistency reinforces authenticity #brandchat

andreayap: Q4 is the soul of MICROmarketing – show a little piece of you, resonate with diff folks, and don’t silo any of it off #brandchat

MarketingMary: Q4 #Brand Consistency of Authenticity = Credibility #brandchat

andreayap: Q4 little facets of you as a whole equals your brand, and individual points of conversion – so show every1 #brandchat

MrWordsWorth: @neilmckenzphoto In your case, how different are your audiences + their perceptions/expectations. If very different, maybe use 2 #brandchat

DavidSandusky: @neilmckenzphoto Q4. I recommend keeping one. teaching is part of your brand, not seperate #brandchat

andreayap: Q4 so hard to believe anything in this hyped up web – you have no brand if you have no authent/credibility #brandchat

moskowitz: Q4 Authenticity is very important, consistency reinforces authenticity #brandchat RT @AndrewMueller [“fungible” maybe ;-)]

Plugs, Pitch, C2A, etc.

DavidSandusky: @neilmckenzphoto read this: future of Colleges and Universities: http://bit.ly/7zlB7z (expand) #brandchat

DavidSandusky: hey everyone @neilmckenzphoto is bringing a few of his student to @yourbrandradio tomorrow, chime in! #brandchat

Q1: Small biz change in owner changes focus+goals, how do U rebrand?

brandingexpert: @brandchat Q1: Rebranding is no big deal when changing products. Changing the company is a different matter. #brandchat

DavidSandusky: Q1 1st is to look at why new owner changes focus. for sake of change or do we have values prob to address #brandchat

MarketingMary: Q1 When biz changes ownership, hopefully mission & values remain. Build off these for rebranding #brandchat

brandingexpert: Q1 “Products are proof of your brand, not the brand itself.” No need to rebrand if you’re just changing products. #brandchat

andreayap: #brandchat Q1 showcase new owners/mgmt as often + to as many key stakeholders as you can. Show them as people.

neilmckenzphoto: Q1: When small biz changes ownership, rebrand should probably be done slowly and with care. #brandchat

andreayap: #brandchat Q1 for smallbiz being real, accessible and (often) local is key part of brand – so new owners have to show up

douglas1212: Q1. Do you need to rebrand or just update the brand, keep what was good and working if any. #brandchat

wvpmc: Q1 issue important when owner image, reputation has been at core of the brand – otherwise customer responds better to seamless #brandchat

BrandMyCareer: Q1: It depends why the change happened, then the rebranding process can start to change what is necessary #BrandChat

Q2: What do U recommend first 3 steps are in introducing new employees to business culture/brand?

DavidSandusky: Q2 1st (important) executive team MUST know what culture/brand is. often don’t, makes my job hard πŸ˜‰ #brandchat

wvpmc: Q2 culture/leadership style key to internal org functionality – interim transition period, new mgmt listening to concerns helpful #brandchat

MarketingMary: Q2 New employees should know re brand 1) consumer view 2) staff perceptions 3) how new person can reinforce brand id #brandchat

neilmckenzphoto: Q2: 1-Take them to lunch. 2: Ask for input and help. 3. Follow through. #brandchat

andreayap: #brandchat Q2 1) top down c/o owners, esp impact on rewards; 2) bottom up c/o co-employees; 3) reality c/o customers

BrandMyCareer: Q2: 1- Copy of the company HR/IT/Social Media policy 2- Scope of work team 3- Location of the WC πŸ˜€ #BrandChat

DavidSandusky: Q2 3 things to onboarding 1)mission 2)employee introduction 3)introduce to customer expectation #brandchat

andreayap: #brandchat Q2 smallbiz brand/culture = consistency in internal reward/punishment = consistent customer experience

neilmckenzphoto: Q2: The new brand with probably have to be formed from the old brand. Maybe not possible to start fresh immediately. #brandchat

douglas1212: Q2. Find out what part or parts the new emp. can “own” of the brand and culture #brandchat

wvpmc: Q2 unless there’s a serious issue, customers and employees respond better to evolution than to radical change #brandchat

pmarckworth: Q2 1)brand 2)company norms and culture 3) what customers think #brandchat

Q3: What tools do you use to ‘listen’ to what’s being said about your brand?

neilmckenzphoto: Q3: Tools to “listen” to what is being said about your brand – I could use some ideas… #brandchat

MediaCollective: Monitoring Brand, Seesmic for twitter, google alerts for name vairations for notification via email is a good start #brandchat

BrandMyCareer: Q3: Listening Tools: Twitter + Google + Blog Comments #BrandChat

DavidSandusky: Q3 starting interal brand: listen via 360 review by HR and external partner. Solo? get board of advisors #brandchat

douglas1212: @DavidSandusky for now I don’t have much of a physical “brand” so thee two tools I use are my ears. #brandchat

MarketingMary: Q3 To monitor brand, I recommend all tools that listen to all stakeholders: consumers, trade, employees, media, etc. #brandchat

MediaCollective: RT @daveraffaele: @brandchat http://socialmention.com {brand monitoring} #brandchat

pmarckworth: Q3 google alerts and SocialOomph #brandchat

DavidSandusky: Q3 we listen to how we are introduced for referrals #brandchat

neilmckenzphoto: Q3: @douglas1212 – Judging by your profile pic you appear to have some “ears”! #brandchat

andreayap: #brandchat Q3 Look at your conversion funnel – points of attrition tell you where, why, how you can improve smallbiz brand

MediaCollective: Q3 also your stats can give insite too, pings and track backs to blogs, some analytic tools show keywords Your Brand is a keyword #brandchat

andrewmueller: Q3 tools 2 listen > Radian6, Scout labs, Peoplebrowser, soon Looking Glass, Visible Technologies, Social Mention, Google Alerts #brandchat

andrewmueller: Q3 Listening is easy, putting systems in place to act on what you learn is more challenging and where you get a payoff #brandchat

MarketingMary: Q3 To listen to how your brand is being discussed–ask your mother-in-law. You get unvarnished truth. #brandchat

brandchat: Q3: Some great resources on finding out what is being said about your brand. #brandchat

andrewmueller: @MarketingMary If you ask anyone who knows you are associated with the brand you will get a censored answer #brandchat

andreayap: #brandchat Q3 customer conversion funnel: aware > engaged > trial > return > frequent > loyal > referral > advocate.

denvan: @andrewmueller @MarketingMary Re. Censored answer. Agreed. “Listening” is best where the “feed” is rawest. #brandchat

Q4: How does a small biz brand look like a big brand to community leaders and fellow CEOs?

denvan: My job in branding work is to act as a listening agent for my clients. Smart outsiders are the best listeners for any brand. #brandchat

andrewmueller: @brandchat Q4 perhaps it is in their best interests to look like a small focused brand powerful in their particular niche? #brandchat

MediaCollective: Q4: Sm Biz Brand Look big, be thought leader in segment, mirror & innovate from processes and dress for sucess (media assets) #brandchat

MarketingMary: Q4 To be perceived as a big brand–act big. Own your market niche. Be everywhere. Act like the big guys, but on small budget. #brandchat

wvpmc: Q4 if looking big is goal, incorporate into PR plan – active community participation, soc med can help #brandchat

denvan: Q4: Don’t try to look big. Try to look indispensible. #brandchat

pmarckworth: Q4 Goal isn’t trying to look like a big brand. It’s looking like a compelling brand that’s the obvious choice to the customer. #brandchat

andreayap: #brandchat Q4 Try MICROmarketing: 9 Reasons Why Small is the New Big http://bit.ly/7mOrgn (expand)

neilmckenzphoto: Q4: A small biz brand can look like a big brand by being authentic, providing world class prod and svcs- only on a smaller scale #brandchat

MediaCollective: Q4: If you dominate your nich & present a whole package (svc 2 materials) community leaders and fellow CEOs will take notice #brandchat

andreayap: #brandchat Q4 Be the right guy, not the big guy. Fit = Revenues

denvan: Q4 Dealing with larger fish, you’ve got three options: be more flexible; be faster; or find a niche you can own. #brandchat

Pitch, Plugs, C2A, etc.

denvan: Calls to action: 1) looking for comments on medical industry branding at http://tinyurl.com/ygl4yf8 (expand) #brandchat

denvan: Call to action 2) Please DM me if you have good / bad Vision / Mission statements for blog post. #brandchat

andreayap: #brandchat Andre Yap Ripple100 MICROmarketing apps for smallbiz, nonprofits, politicians, artists www.ripple100.com/blog

pmarckworth: Pitch: I create resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

neilmckenzphoto: Pitch: Client called yesterday and said the brand images I did for her polished up her image and helped her get two new clients. #brandchat

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat #brandchat

wvpmc: Pitch: check out my agency’s Facebook page http://www.wvpmc/facebook.php – suggestions welcome! #brandchat