#brandchat recap for Wed, Sept 22, THEME: PERSONAL BRANDS

Posted: September 25, 2010 in brandchat recap, Personal Brand Management
Tags: , , ,

Q1: Which is better for a PB – LinkedIn, Facebook or Twitter?

neilmckenzphoto: Q1: Depends on your overall goals and audience, may have different audiences and goals. Match tool with task #brandchat

CASUDI: Q1~ My PERSONAL preference is LI & twitter (dont do FB) ~ Blog should be included in list #brandchat

ASegar: Q1: My experience (10 best, 0 worst): Twitter 10, LinkedIn 6, Facebook 1 #brandchat

MrWordsWorth: @CASUDI Agreed. I would never brand on Facebook. I don’t even like being there. #brandchat

JoelCapperella: Q1: IMO it isn’t a matter of one over the other – all three need to be leveraged properly #brandchat

JoelCapperella: q1: LI – professional persona – sharing and participation #brandchat

leah_jean25: A1 All of those sites have different strengths/weaknesses. Depends on what your goal is #BRANDchat

JoelCapperella: Q1: FB – lighter sharing of professional in the personal #brandchat

OurDesignWorks: Q1: Depends on your intentions, but all three work. I’m wary of FB though, it’s the odd stepchild. #brandchat

LoisMarketing: #brandchat Q1 Also agree with @CASUDI and @MrWordsWorth Facebook only suited to certain types of business

JoelCapperella: Q1: Twitter – feed content to reinforce brand #brandchat

maltaee: Q1: What’s your business objectives? Where is your audience & what’s their needs? …etc. then choose your platform. #BrandChat

MrWordsWorth: @OurDesignWorks I just don’t like FB on principle, so I wouldn’t use it. #brandchat

OurDesignWorks: Q1: LI is the place to make connections, twitter is your place to show your personality and interact with your audience. #brandchat

Michael_Dilks: It depends on your audience. Groups use each communication medium differently #brandchat

neilmckenzphoto: Q1: So what types of business would FB preclude? #brandchat

ASegar: @MrWordsWorth Same experience. LinkedIn is trending ↑ due to improved discussions. #brandchat

buona_vita: Q1: Linked in for detailed information, twitter to brand your personality #brandchat

JosephRosenfeld: Facebook can be great for microbusinesses and building greater awareness through current social connections. #brandchat

WriterChanelle: Q1. The most popular pages on FB are already known companies or “I hate waking up in the morning” and the like #brandchat

maltaee: Q1: 1st: Social Media Strategy | 2nd: Social Media Platforms. #BrandChat

OurDesignWorks: Q1: We’ve used LI to search for contacts and to scan our network #brandchat

karimacatherine: Q1 : All had been said. It really depends on personal objectives.Either way, make sure you don’t synch them unnecessarily #brandchat

WriterChanelle: Q1. The pages that are popular are havens for spammers. #brandchat

neilmckenzphoto: Q1: If FB isn’t working then you may have the wrong friends. Poor workman blames the tools? #brandchat

josephd: Q1: For a FB? I’m not sure the channel matters as much as the content. If it sucks, you’ll have zero engaged followers anyway. #brandchat

CASUDI: @catelouie LI getting more global when anyone wants to check you out ~ both PB and biz associations #brandchat

sherrylowry: All (FB, LI, Twitter) quite dependent upon what you actually contribute IN of value FOR exchange and reciprocal return #brandchat

karimacatherine: Actually, I know a few people who do very good on Facebook. they are personal brands as well #brandchat

maltaee: Q1: Twitter, Facebook, Linkedin, etc. are just a medium tools. Human relationships & conversation are the key, period. #BrandChat

karimacatherine: @CASUDI: @LoisMarketing : There are a few people using FB as a business channel as well. #brandchat

BryanRicard: Q1. There’s no one best, as others said, they all have pros and cons. More about your strategy, not the platform. #brandchat

neilmckenzphoto: Q1: The South Metro Denver Chamber uses FB quite effectively to help its 1600 members build their brands. #brandchat

OurDesignWorks: q1: @leah_jean25 is right, maybe the outlet doesn’t matter as much as the content #brandchat

pmarckworth: Q1 I think non-profits can do well on FB. #brandchat

WaynesBNP: The Facebook peopel actually took time to read and go to other pages. SU and Digg barely did any. @kristirholmes @WriterChanelle #brandchat

ASegar: Q1: FB may B effective PB vehicle 4 sum. I don’t currently use it b/c a) 2 much extraneous personal info b) const changing rules #brandchat

kristirholmes: Q1: FB can be retooled to do more for ur brand w/ products like Tabsites that let u personalize it & turn it into a mini website #brandchat

karimacatherine: @maltaee : yes, well, brands are more *isolated* on Facebook than Twitter. let’s not go into semantic 🙂 #brandchat

JosephRosenfeld: What I don’t like about SM in general is when someone who wouldn’t say hello to me in an elevator still wants to “Friend” me! LOL #brandchat

Note_to_CMO: Q1: Sorry 2b late / PB means diff things at diff times. My LI voice/contacts materially diff than my FB or (gasp) even T worlds. #brandchat

sherrylowry: Q1 to me depends almost totally on where your own following also collects. I use mainly LI + Twitter, FB for xtra #brandchat

Q2:Can Your Personal Brand Be Adversely Affected By Who Follows You on Twitter?

JohnAntonios: Q2: definitely – i mean the people that follow you help grow your brand – take twitter for example – it’s the audience the counts #brandchat

bbenishek: A2: I know people say that your friends can be held against you, but I don’t like it all the same. #brandchat

neilmckenzphoto: Q2: Yes! Some followers you don’t want. Most likely if you ignore them they will go away – like Pole Dancers.. #brandchat

CASUDI: @mariaduron re Q2 ~ IMO the answer is YES ~ & I have deleted followers AND not followed b/c of other’s followers ~ #brandchat

MrWordsWorth: @JohnAntonios Absolutely. Is it the audience you want to connect with? Are you staying on brand in message/how you communicate? #brandchat

bbenishek: A2: At the same time, I find I don’t mind if the friends/followers for the brand add to its overall goodness! #brandchat

sherrylowry: Q2 i do notice when time who’s following. probably block at least a few every wk – based on THEIR following + tweets #brandchat

WriterChanelle: @brandchat True. Twitter just seems more focused to me. LinkedIn, as well. FB users seem to want prizes for commenting #brandchat

Note_to_CMO: Q2: Dont really think PB is negatively affected by who yr followers r – we’ve all got too much to do to track all this! #brandchat

VzFriend: Q2: I’m not sure it’s who follows you (numbers aren’t everything) but with who you choose to engage. IMO that matters most #brandchat

buona_vita: Q2: I do not think who follows you affects your brand, but who you retweet and chat with does. #brandchat

karimacatherine: Q2 : there’s a discussion as to if PB are relevant or not. I guess, the answer to Q2 depends on how you treat social networks #brandchat

kristirholmes: q2: That old adage “birds of a feather” is even more relevant w/ SM I think. Friends/Followers can definitely impact ur brand #brandchat

maltaee: Q2: You are who you network with the most whether offline or online. #BrandChat

bbenishek: A2: Is this tied into that Klout factor? #brandchat

Note_to_CMO: Q2. Now, who chooses to RT you is another matter. That means a lot. Halo effect. #brandchat

ASegar: Q2: Start with follower/following ratio. >=1 OK. <<1 usually means tweeter is trolling for followers. #brandchat

catelouie: Q2: I think it depends on how you engage with those who choose to follow you. Or if they even engage with you at all #brandchat

JohnAntonios: Q2: brings me back to the whole autofollow concept – which i’m more inclined to be against – http://wp.me/pIpk4-64 #brandchat

karimacatherine: Q2 : it is more Who you interact with that matters #brandchat

JohnAntonios: @Note_to_CMO i like the halo effect – or viral marketing which is the case in point here #brandchat

ASegar: Q2: I won’t follow folks who don’t RT regularly #brandchat

CatComWCU: @neilmckenzphoto If you have a fan page you can reach out past just your friends. Were you talking about a personal page? #brandchat

neilmckenzphoto: @JohnAntonios Auto follow is for robots following robots. #brandchat

WaynesBNP: @WriterChanelle No, what I was saying was that my FB bounce rate was low. One of the lowest if you check the screenshot. #brandchat

LoisMarketing: #brandchat Q2: Also you can drive who is following you, engaging and RT’ing you. Just as you are being selective.

BryanRicard: Q2. If Twitter following will have any consequences, it will be who you follow, not who follows you. #brandchat

pmarckworth: Q2 I look for common interest &interaction with the people I follow & who follow me – don’t feel we’re defined by who follows us. #brandchat

neilmckenzphoto: @sherrylowry There are probably 100s of thousands who use autofollow – how do you explain many followers with no tweets? #brandchat

buona_vita: What about the DMs people send to everyone who follow them? Some with links are very impersonal. #brandchat

MrWordsWorth: @LoisMarketing absolutely, but for some on Twitter, RT is an automatic process. They do it without reason/don’t add anything. #brandchat

leah_jean25: A2 The company you keep says a lot about you online and IRL #brandchat

bbenishek: @buona_vita Is it considered good etiquette to DM new followers, or are people not even paying attention due to spam? #brandchat

Q3: Where did you first hear about Personal Branding

sherrylowry: What does your first “in person” meeting do instantly for your brand impression of your virtual colleagues? #brandchat

ASegar: Q3: Why, on Brandchat of course! #brandchat

pmarckworth: Q3 so long ago I can’t remember… #brandchat

neilmckenzphoto: Q3: I first heard of personal branding from one of the masters @DavidSandusky – really! www.yourbrandplan.com #brandchat

bbenishek: Q3: Where did you first hear about Personal Branding #brandchat <@WriterChanelle #brandchat

karimacatherine: Q3 : trick question : ONline I guess because this is not a concept learned in business school. at least, not when I was attending #brandchat

MrWordsWorth: @WriterChanelle There are poor souls who don’t pay attention and get hijacked. I let that slide. #brandchat

brandchat: Q3: For me it was Pete Montoya’s book – “A Brand Called You” #brandchat

JonnieJensen: I 1st heard about #personalbranding at Lycos UK 2001. A women who had a book out did some TV stuff with us. I forget her name! #brandchat

yanina_s: @bbenishek for the first time heard about personal branding from @DanSchawbel #brandchat

BryanRicard: Q3. I heard about personal branding while I was in the womb, overheard the doctors chatting about it. #brandchat

karenswim: A3: It was a long time ago but I believe it really settled in via Kim Castle and brandu #brandchat

LoisMarketing: #brandchat Q3 Sense of personal branding throughout my career. My “look” and personality as well as my signature and “brand” on my work 🙂

sherrylowry: first heard of personal branding through people trying to make that a biz 😉 #brandchat

karimacatherine: What do you say to those who don’t believe in Personal branding concept? #brandchat

CASUDI: @mariaduron Q3 I was always into PB (over 25 years)~called it Personal Style http://bit.ly/MJSk4 (expand) ~when did words PB get introed? #brandchat

maltaee: Q3: I think either @tom_peters or @DanSchawbel or @williamarruda #BrandChat

catelouie: Q3: I always knew “personal branding” exsisted in theory but didn’t learn the the term until I joined Twitter #brandchat

VzFriend: Q3: It was when I had my first face-to-face tweetup with a bunch of my followers & they said “you’re so real, on & off line” #brandchat

Note_to_CMO: Q3: The Brand Called You by Tom Peters in FastCompany. #brandchat

Note_to_CMO: Q3: Back in ’97 – the concept has been around for a bit! http://bit.ly/bIpGmU (expand) #brandchat

Q4:How do U handle it when some1 wants to “pick UR brand” (as experts in our fields – this occurs) – refer to article, http://ow.ly/2HTRt

karenswim: Q4: Just wrong on so many levels, I’m all for being helpful but don’t like being pimped #brandchat

neilmckenzphoto: Q4: Consultants go through this every day. Good consultants know where the limit is. #brandchat

buona_vita: I do not mind helping people out, I can see how it might be annoying for SM experts with a large following though. #brandchat

karenswim: A4: I have a free consult & after that if you want my expertise it costs money #brandchat

CASUDI: @mariaduron Q4 ~ Often what I share just cant be imitated w/o help ~ and I am VEY helpful 🙂 #brandchat

WriterChanelle: Can you imagine if this chat were being held via phone or in a conference room #brandchat

Note_to_CMO: Q4: As w/ so many q’s, answer is ‘it depends.’ We tend to help each other when asked w/ sincerity. Lots have helped me. #brandchat

neilmckenzphoto: @brandchat Q4: Maybe you sell the sizzle not the steak. #brandchat

Note_to_CMO: Q4: But, if a complete stranger wants in-depth creative/execution help, w/ no context, ans is “sending proposal.” #brandchat

LoisMarketing: #brandchat Q4 I now receive many “Can you introduce me to …” . If you are genuine and have value I have voluntarily introduced you

Note_to_CMO: Q4: If we have some common interest, then form a relationship + mutually help. If 1 time thing, not as interesting! #brandchat

sherrylowry: fortunately “brain picking” is now becoming the anathema self-declaring your “expert” status has become #brandchat

catelouie: Q4: But what do you do when you’re just starting out, and just beginning to build your brand?Do you offer your services for free? #brandchat

LoisMarketing: #brandchat Q4 I never say “I’ll never” but our recommendations are always a reflection of us

Note_to_CMO: Q4: If we’re peers, OK to compare notes. If one-down (you want to be what I am), happy to give advice… #brandchat

LoisMarketing: #brandchat Q4 We should earn and have the confident recommendation of others, and should expect the same of those approaching us

Note_to_CMO: Q4: … if one-up (usual client/agency-consultant economic rel’ship), then improper to give lots of free advice. Get paid! #brandchat

sherrylowry: Q4 Very much like referring them to your blog (with hopefully a url) or your book (via what chapter) vs expounding/time shared #brandchat


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