#brandchat recap from March 3rd chat, THEME: All About Branding

Posted: March 5, 2010 in brandchat recap, Twitter
Tags: , ,

Q1:Seth Godin call remarkable/different people -linchpins, whats your personal branding steps/processes to be a linchpin?

merylevans: Q1 As a one-person business, I’m about service and personality. I have to make it about me b/c that’s what you get. #brandchat

christinet6d: Q1: I think step one to good personal branding is to do what you love and be passionate about it. The key there is passion. #brandchat

neilmckenzphoto: Q1: I would say that a key ingredient to becoming a linchpin is “Trust”. #brandchat

MrWordsWorth: Q1: my steps are evident to any clients who work with me: distinctive appearance, singular perspective & quality, timely product. #brandchat

livingforgiving: Q1 r u a linchpin? Brand Yourself within your business. I Built a reputation as the Vitamin Lady who gives away free stuff. #brandchat

pmarckworth: Q1 I think the first step is relationship #brandchat

JoelCapperella: Q1: IMO brand must comm the ‘value’ of what is branded – personal brand has to be clearly represent wht desired brand shoudl be #brandchat

MarketingMary: Q1 I’d use linchpin for a woman I worked with–her job descrip was to bring out the best in others #brandchat

merylevans: @brandchat And no one can duplicate me. That’s the one thing that makes me different. I work to earn trust & credibility w 🙂 #brandchat

JoelCapperella: Q1: tactically speaking accessible content drives personal brand #brandchat

livingforgiving: Q1 linchpin? Stay Committed to build. marketing brand X & month later brand Y, u lose credibility & turn away repeat customers #brandchat

neilmckenzphoto: Q1: @christinet6d I would say both to inspire trust and to trust others – two way street? #brandchat

maltaee: Engagement better in today’s social media age! RT @pmarckworth: Q1 I think the first step is relationship #brandchat

GetResults: Q1 – Linchpins = connectors, pure & simple, my whole biz – all facets – is connecting people, ideas, $$, resources. Integrated! #brandchat

JoelCapperella: Q1: with corp perspective it is essential to ‘drive’ linchpin-ness of how msg and wrkfrce represent brand #brandchat

cwebpresence: Q1: Rule 1 and 1a for me.. Do unto others as you would have them do unto you and always be professional yet personable. #brandchat

erichayward: Q1 Helping organizations reconnect with what they believe, before you even get into the marketing stuff. Do this at brainstorms. #brandchat

JoelCapperella: Q1: also our responsibility to MKT our success – must publicize the value delivered to nurture personal brand #brandchat

brandchat: Q1: Trust seems to be word of the day #brandchat

GetResults: @christinet6d Q1 – no replacing passion – most service is about passion. #brandchat

cloudspark: Q1: the start is to define the value, the benefits #brandchat

JoelCapperella: Q1: srry lots of opinion on this – but also good rule to offer strong respect the brand of others even if less ‘impt’ than 1s own #brandchat

livingforgiving: Q1 linchpin? i’m building team of distributors w/ simple duplication system that global markets can use. ex language + shipping #brandchat

christinet6d: Any one notice that “soft” skills, like trust, authenticity, responsibility are coming up as themes? #brandchat

DavidSandusky: Q1 Do something you LOVE very well with unmistakable impact to a defined problem #brandchat

searchguru: Q1: But connectors have to share info and trust as well. #brandchat

cwebpresence: “Trust”, “Respect”, “Relationship”, etc. all start by being “trustworthy.” #brandchat

correlationist: RT @SJAbbott: RT @GetResults: You become the reflector/connector to possibilities. #brandchat <– Yes. Linchpins don’t bring an agenda. Just open minds.

christinet6d: @brandchat Which is a head scratcher- If we know they are important, why do so many have a hard time building them? #brandchat

brandchat: @correlationist I like that – open minds NOT agendas #brandchat

GetResults: @christinet6d Q1 Without question. In personal branding, passion and connection need to sustain or you just fizzle out. #brandchat

neilmckenzphoto: Q1: Linchpin must have personality? #brandchat

GetResults: @maltaee Q1 Good to see you. Yes, there are many dimensions of connection/linchpinning in branding #brandchat

olgayefimova: Q1: I would say “frankness” and “passion” to your work are the key things. cause real “linchpins” never follow rules and manuals #brandchat

cwebpresence: Open minds are great.. but let’s not kid ourselves; Everyone has an agenda…including customers, clients and “fans.” #brandchat

cloudspark: @brandchat ATL-based hot kindling sparking great communication programs for new and emerging businesses #brandchat

MarketingMary: Q1 Linchpins must ignore ego–realize that it doesn’t matter who gets the credit #brandchat

erichayward: Q1 Initial brainstorm for a brand project, get everybody excited about the real reason they come to work (or would like to). #brandchat

pmarckworth: Q1 Seth Grodin says that the most important role for the linchpin is to make change and leave things better than they were #brandchat

erichayward: Q1 After that, the linchpin goes away. Temporarily he/she’s the steward of that renewed vision. Then hands it off. #brandchat

GetResults: @correlationist Q1 – for the most part, yes, still some bring pre-set agendas. Hopefully, they get found out fast. #brandchat

erichayward: Q1 End result, “brands” are stronger when people carrying the message feel good about them. So it’s an internal/external effort. #brandchat

christinet6d: @erichayward Couldn’t agree more. Especially in a world of social media where every employee becomes a brand ambassador. #brandchat

cwebpresence: When a brand’s value prop sincerely supports one’s “agenda” … suddenly you have a loyal evangelist or linchpin. Win-win? #brandchat

searchguru: QI: Haven’t read book yet, but definition of “linchpin” sounds like def. of “entrepreneur”? #brandchat

Q2: What’s your favorite branding resources?

eamcc: RT @brandchat: Q2: What’s your favorite branding resources? Think blogs, books, podcasts, websites, forms, etc… #brandchat

neilmckenzphoto: Q2: Favorite branding resource: #Brandchat, yourbrandplan.com and Google. #brandchat

erichayward: Q2 Psychology journals. Academic papers. There’s amazing consumer insight buried out there. Then I read People, look at Nielsen. #brandchat

cloudspark: Q2: MarketingProfs and MarketingSherpa for websites, webinars, case studies #brandchat

MrWordsWorth: Q2: Brandchat, of course, but also Brandweek, Adweek, Adage, etc., all found online and all good sources of brand news #brandchat

shotgunconcepts: The most important branding resource is your customers/audience Q2 #brandchat

correlationist: @GetResults I think this media has an uncanny knack of separating the wheat from the chaff #brandchat

JoelCapperella: Q2: @neilmckenzphoto – agree google has lots to say about the way targets ‘think’ about what they seek #brandchat

neilmckenzphoto: Q2: The problem with branding resources is there is so much out there – much of it isn’t that great. #brandchat

christinet6d: Q2: Favorite brand resource: the world? Really, I see brand inspiration EVERYWHERE. The good, bad, and ugly. #brandchat

DavidSandusky: Q2 how clients refer us on and offline is best brand resource – listen #brandchat

eamcc: Q2 #brandchat My favorite branding resource — community. Get out and walk, interact, and listen!

andreayap: #brandchat Q2 fave brand resource: micromarketing – small is the new big #mm2010

BillWalker7: Leadership resources are good for branding. Help you stay aware of who you are, therefore what you deliver #brandchat

brandchat: Q2: Listen, listen + interact seem 2 top the discussion #brandchat

searchguru: Q2: YourBrandPlan, RobFrankel.com, BlogWorldExpo, social media in general, and SEO forums #brandchat

maltaee: Q2: Personal Branding filter on your Favorite Twitter application. #brandchat

MarketingMary: Q2 Agree that target audience has best feedback on brand, but Al Ries, godfather of positioning, distills thought process for me #brandchat

DavidSandusky: Q2 I must say htt://www.YourBrandPlan.com is where I learn the most #brandchat

shotgunconcepts: But, of course, my favorite branding book is www.BrandZeitgeist.com 🙂 q2 #brandchat

erichayward: Q2 No offense to my esteemed partners, but clients are often a terrible source of brand insight. They’re immured in groupspeak. #brandchat

merylevans: Q2 As for books, they get outdated quickly — especially the ones about methods & tools (most are) — thanks to SM. #brandchat

lbbinc: i spend a lot of time out at retai, malls etc., watching how ppl interact with brands, think more brand mgrs need to do that #brandchat

livingforgiving: Q2 Fav Resource? automation, embedded links 2 #socialmedia & rss feeds have expanded my blog in2 infinite networks of people #brandchat

searchguru: Q2: The Revenge of Brand X is an excellent book on branding as well. #brandchat

DavidSandusky: Q2 follow http://twitter.com/DavidSandusky/brandchat & especially @mariaduron #brandchat

eamcc: Q2 #brandchat Currently reading Man and his Symbols, Carl Jung. Certainly clears your head about symbols, signs, etc.

olgayefimova: @christinet6d agree. also, brands now are just a click away, so every user can become an ambassador if a brand does right online #brandchat

cloudspark: Q2: best book for brand design (and business, technology, etc) “The Laws of Simplicity” by John Madea #brandchat

BillWalker7: @eamcc Maggie Macnab another good resource on symbolism. http://bit.ly/9qDjb0 (expand) #brandchat

livingforgiving: Q2: People r my favorite resource. at the end of day its how many i connected with. Make a Difference. relationship marketing #brandchat

Q3:How do you change highly satisfied customers to brand advocates? What things can you do to help them become proactive

neilmckenzphoto: Q3: To convert satisfied customers to brand advocates – ask for a referral. #brandchat

erichayward: I’m just saying, in the end, making and communicating relevant stuff is the only way we here can add value to the world. #brandchat

lbbinc: challenge for brands is to actually deliver right experience for their brand promise, to connect online & offline into ‘oneline’ #brandchat

correlationist: #brandchat Q3 – provide them with subliminal incentives, and involve them in social games, ask for brutal feedback, incorporate them

MrWordsWorth: Q3: exceed expectations – if you’re a restaurant, comp an item; if you’re tech support for HSI, give your cell for followup. #brandchat

GetResults: Q1 – my favorite branding resource is SM. It gives me ability to quickly respond to world interpretations of branding initiatives #brandchat

MarketingMary: Q3 To turn customers to advocates, wildly exceed expectations. WOM still best marketing tool. #brandchat

MichelleLavoie: #brandchat Q3: Connect your highly satisfied customers with others who they may find helpful; like business interests;\

andreayap: Q3 Testimonials 2.0 – have happy clients toot/tweet your own horn #brandchat

erichayward: Q3 Don’t know about making anybody into anything, but, can’t you find places where people assemble naturally talking about brand? #brandchat

MrWordsWorth: @brandchat give them something for giving the refferal. That way, they feel they got recognition for it #brandchat

shotgunconcepts: you have to give the tools (through SM & trad media) and share the vision of the brand with them so they can be on message 4u q3 #brandchat

DavidSandusky: Q3 I think you let evangelism happen naturally by achieving high expectations #brandchat

erichayward: “Be an advocate. Now.” Versus “Oh I see you love our stuff. Thanks. Here’s a coupon.” Q3 #brandchat

andreayap: Q3 Referrals are best testimonial – but put something easy to pass on in their hands – it’s not their job to pitch you #brandchat

searchguru: @brandchat you keep doing branding the traditional way you have always done it, and hope no one notices #brandchat

SJAbbott: Q3 First, consider how customers would logically be advocates, and then encourage those tools. The tools depend on the industry. #brandchat

erichayward: Q3 Hey, everybody talking about WOMs, we didn’t find any of those. Just sand. #brandchat

searchguru: @brandchat Nike good example of no brand strategy #brandchat

cwebpresence: Q3: “Highly satisfied customers” are already brand advocates. Teach them the tools to empower their opinion. #brandchat

correlationist: #brandchat – for me, often, it is the way I was treated/engaged that makes me endorse a brand vehemently – even if it is not the best option

brandchat: Q3: So is it creating community + give them tools 2 connect + communicate w/each other? #brandchat

BillWalker7: Creating WOM is about more than just delivering high value/quality, it goes back to Q1 – trust/relationships #brandchat

GetResults: @cwebpresence Q3 – good point, we must never give up even when supposed advocates are too busy to advocate. #brandchat

pmarckworth: Q3: Sometimes customers need direction about how to advocate and then are delighted to do so. #brandchat

erichayward: Napster put out “What band can’t you live w/out?” You won an Mp3 if you answered, RTd. They connected themselves to what I love. #brandchat

karimacatherine: Q3: continue offering a solid product and may be offering them incentive. Make them feel special #brandchat #socialmedia

livingforgiving: Q3 satisfied customers in2 brand advocates? permission based testimonials given thru surveys and/or videos. share success stories #brandchat

erichayward: The Napster comment was supposed to have a Q3. BTW, the tactic introduced me to the difficulty of navigating their site. Whoops. #brandchat

neilmckenzphoto: Q3: @DavidSandusky “letting evangelism happen naturally by achieving high expectations” a little push can’t hurt. #brandchat

SJAbbott: Q3 Whoever said WOM is an outcome, not a tactic; thank you! That needs to be said way more often. #brandchat

brandchat: @erichayward Going back 2 “be ready 4 what ur hear” from potential advocates – they will tell you bout holes in ur product/brand #brandchat

livingforgiving: Q3: customers are brand advocates when they r in their daily lives w/ ur products. naturally. #brandchat

shotgunconcepts: maybe customers aren’t brand advocates for you because you’ve never asked them to help you q3 #brandchat

correlationist: #brandchat Q3 – Find ways to involve them with creating new lingo for the brand – a la starbucks..

GetResults: @pmarckworth Q3, yes, the easier we make it 4 folks 2 augment R branding efforts, the more they will. Must remember their WIIFM! #brandchat

erichayward: I have to talk up @Twelpforce again. In stores, you develop loyalty to Best Buy because they answer your questions. Q3 #brandchat

MrWordsWorth: Q3: it all comes down to ownership: if the customer feels they ‘own’ a piece of/vested in you/your brand, they share that. #brandchat

erichayward: Also see @HomeDepot. It’s this one woman politely responding to complaints and solving issues. Helpful. Just like in stores. Q3 #brandchat

BillWalker7: Yes! & they own part of ur success, 2. @MrWordsWorth if the customer feels they own a piece of your brand … #brandchat

Q4:What do brands need to do to prepare for IOWA (elections,election activities)

erichayward: Q4 To prepare for a visit to Iowa, bring lots of fun reading material, snacks, don’t forget your iPod. #brandchat

neilmckenzphoto: RT @DavidSandusky: @neilmckenzphoto I think a little push can encourage referrals but advocation is diff and doesn’t need pushing #brandchat

cwebpresence: Generally, we need to make it as easy to praise a company as it is to report against them. But where’s the fun in that.. right? #brandchat

erichayward: Oh and please, unless you sell food that feeds kids or medicine or something, please stay the hell out of the elections! Q4 #brandchat

neilmckenzphoto: Q4: Iowa/politicians – everyone will be an outsider even though they aren’t. #brandchat

GetResults: Q4 – Given the $$ and pervasiveness that will be this yrs election cycle, the best answer is probably “just get out of the way.” #brandchat

MarketingMary: Q4 Best advice for Iowa/politians/brands–not your grandfather’s farms anymore. They’re WAY ahead on wind energy, etc. #brandchat

livingforgiving: Q4 prepare for IOWA – i dont even understand the question. how does politics fit into #brandchat ?

Pitch, Plugs, C2A, etc.

brandchat: B sure to join us on the Facebook page 2 post UR ideas for topics 4 next week, THEME: Small Biz Branding #brandchat

maltaee: “Don’t emulate others. Emulate yourself at your brightest moments.” ~ Dan Heath #brandchat

brandchat: B sure 2 post ur ideas 4 ?s, topics, articles 2 review 4 next week’s chat at http://thebrandchat.com THEME: Small Biz Branding #brandchat

DavidSandusky: Way to consistently add value all! YOU make this a great brand – http://twitter.com/DavidSandusky/brandchat #brandchat

andreayap: if you like these: #sm49 #sbbuzz #smbiz #brandchat – you might like #MM2010 Wed 1ET http://bit.ly/9vlCYd (expand)

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