#brandchat recap from Feb 24th chat, THEME: Personal Branding

Posted: February 26, 2010 in brandchat recap, Twitter
Tags: , , , , , ,

Q1: Do you use personal branding as only a career advancement tool?

CASUDI: @brandchat A1: I use Personal Branding (have used for over 20 years) as a LIFE advancement tool (not limited to career) #brandchat

neilmckenzphoto: Q1: Personal branding is bigger than just a career a advancement tool – a life advancement tool? #brandchat

Brad42Fish: Q1 Pesonal branding could/should help your business, not just your career. #brandchat

SabSavvy: I use PB to connect with people of like mind and interests and if that also provides advancement opportunities, then bonus. #brandchat

kathydodd: Q1 No, I think it’s important to have a personal brand no matter where you are in your career. www.kathydodd.com #brandchat

MrWordsWorth: Q1: I use personal branding to define who I am and what I do, in partial hopes it leads to career advancement #brandchat

JoeKikta: Q1 Your personal brand is you and how you’re perceived. It follows you everywhere #brandchat

Brad42Fish: Q1 Working on your personal brand is also a way to work on being a better person, or the person you want to be. #brandchat

EF_Forbes: I think developing your personal brand does a lot for you internally, as well as how you are perceived externally #brandchat

robertforto: Re Q1: My business is my life. My life defines my business and my business defines my life #brandchat

karimacatherine: Q1: My professional journey is part of ME, so Yes I use Personal branding #brandchat

christinet6d: A1: The more I think about this, if you’re using PB JUST for career advancement, you’re probably doing it wrong. #brandchat

pmarckworth: Q1 your PB is your core and informs your career, not matter what stage or what changes. #brandchat

neilmckenzphoto: Q1: Personal branding is also a social advancement tool – attract the people you want to associate with. #brandchat

Brad42Fish: Q1 As a small business owner, my personal brand is tight closely to my company’s brand…good or bad. #brandchat

EF_Forbes: @robertforto exactly. hard to really define where your personal branding lands between personal and professional #brandchat

JohnAntonios: Q1: personal branding is about who you are. Your identity, Your DNA, the career is only part of you, PB is much bigger. #brandchat

KateRobins: @Brad42Fish It helps decision-making in all your life’s quadrants. One ideally has something to do with the other. #brandchat

Brad42Fish: @robertforto You are a person, your company is a company. If you tangle the brands too much, both suffer. #brandchat

neilmckenzphoto: Q1: Who your are and what you do defines your personal brand, not the other way around. #brandchat

karimacatherine: Q1: Personal branding recent concept in maistream.Will force motivation out of ordinary ple so they can start owning themselves! #brandchat

christinet6d: A1: PB can give your work a greater sense of purpose and focus, not just your career. Like your own personal mission statement. #brandchat

JohnAntonios: @robertforto @ef_forbes Q1: ideally u engage in what u are passionate about, so their shouldn’t be a clash with ur PB #brandchat

Brad42Fish: Q1 My company’s brand is a part of my personal brand and visa versa, but they’re not interchangeable. #brandchat

MrWordsWorth: @robertforto I think the best professionals, their personal brand is always tied to their business brand #brandchat

EF_Forbes: @JohnAntonios definitely. but also the type of engagement you take with your personal vs professional situations can be diff #brandchat

robertforto: RE Q1: it comes back to what I said a couple wks ago: We are Sparta! We are all people but our biz unites us as 1. #brandchat

DavidSandusky: Q1 career is a part of the personal brand experience people have with us. #brandchat

robertforto: RE Q1: I also go back to what Jeff Gitomer says: Kick A**, Sell Robert (Name insertion) #brandchat

Brad42Fish: @EF_Forbes But which brand should be subordinate to the other? Personal or Corporate #brandchat

TNSinc: I keep my personal, professional and business brands distinct, because they’re all extreme. It’s a challenge keeping a hard line. #brandchat

karimacatherine: you can take the job out of someone but not the brand; you carry it! We all are personal brands waiting to assert #brandchat

shotgunconcepts: personal branding should not only be used as a career advancement — but reputation management. Q1 #brandchat

EF_Forbes: @Brad42Fish Tough question. And its situational,but bottom line, the corp brand is my employer and I rep. them, they don’t rep me #brandchat

JohnAntonios: Q1: in my post about personal branding, http://ow.ly/1aOze i refer to the scope of personal branding & how it makes u stand out. #brandchat

MrWordsWorth: @brandchat depends on what you are doing, who you are representing or interacting with. You adjust based on situation. #brandchat

DavidSandusky: Q1 corp brand is only as good as the personal. recruit well! #brandchat

karimacatherine: Q1: The issue with SM is that we can all build a pers brand visible to everyone, companies have to think of how to deal w it #brandchat

PresentAdvisors: Q1: Personal branding is about defining your passion(s) and using those passions to help others – the rest will fall into place #brandchat

neilmckenzphoto: Q1: Your personal brand and the brand of the company are two separate things. I wouldn’t mix the two. #brandchat

Brad42Fish: In service industry, is corporate brand the cumulative results of all the personal brands? #brandchat

pmarckworth: Q1 You can’t represent your corp brand effectively untill you understand your PB #brandchat

Q2: Does you personal brand need to be stronger than the company brand especially as you change career or niche? How do you handle the challenges/backlash of a strong personal brand?

Brad42Fish: Q2: Stronger? Weaker? Not sure how to measure. In many ways, both are more specifc than the other. #brandchat

robertforto: RE Q2: I think it depends on the biz UR in. IE a doctor or model or writer or salesman should have strong PB first #brandchat

JohnAntonios: Q2: i think that your personal brand is your property and should be independent of the job, or company. #brandchat

MrWordsWorth: @brandchat Same as any brand: constantly monitor effectiveness/garner feedback, and adjust to be more relevant/resonant #brandchat

neilmckenzphoto: Q2: Your personal brand needs to be stronger (but contained) than the company you work for. #brandchat

Brad42Fish: Q2: Big challenge for small biz is when owner’s personal brand is “bigger” than company’s brand. Stifles growth. #brandchat

TNSinc: RE Q2 My personal brand and professional brand are strongly linked, simply because I have no life work balance – workaholic! #brandchat

CASUDI: A2: Needs to be complimentary ~ compatible ~ your PB when working within a CORP setting #brandchat

SabSavvy: Per corp policies etc., we are in a communications culture shift and many companies are behind-don’t know what the don’t know. #brandchat

shotgunconcepts: strong personal brands can lead other brands. Think about @zappos / Hsieh, @billgates, jobs / apple. Q2 #brandchat

TNSinc: RE Q2 My Business brand is more crafted, and laid back, still effective, but not over the top and scary like my personal brand. #brandchat

karimacatherine: The thing is ordinary people are catching up and moving faster than Companies ~ Social media tools have allowed that #brandchat.

christinet6d: Q2: It really depends on the context and where the backlash is coming from. From your customers? Wow, you should shape up. #brandchat

neilmckenzphoto: Q2: In an environment where people change jobs frequently, personal brand is all you really have. #brandchat

Brad42Fish: Q2: I hope that my personal brand is broader than my company’s brand. I’d like to think I’m well rounded. #brandchat

Ryan_B_King: #brandchat Personal brands are = to Co. Brands in small biz. Big Biz is only concerned with Big names. How big is your steak in your Co?

TNSinc: Re Q2 This twitter Id is my business brand incase it matters. #brandchat

DavidSandusky: Q2 back to recruiting … match is a match now and towards vision #brandchat

karimacatherine: Q2: Pers branding no different from owning ur personality, skills,ideas…the + is that people have the tools to overhadow comp #brandchat

pmarckworth: Q2 your PB is a key part of what a company hires you for. Asking you to be something else in the company doesn’t serve anyone #brandchat

christinet6d: Q2: But what does this mean for orgs? What if you invest in an individual’s PB, and then that employee leaves for a competitor? #brandchat

robertforto: RE Q2: many companies try to sequester your Personal Brand #brandchat

nigellegg: @Brad42Fish – it’s a big enough problem moving from 1 to 2 people; personal brand gets in the way. [experience talks] #brandchat

JohnAntonios: let’s not forget the companies are formed of people. the stronger their personal brands, the more valuable the team #brandchat

Brad42Fish: Q2 And I also hope that my company’s brand has greater reach than my personal brand. We can do more than I can. #brandchat

PresentAdvisors: Q2- Don’t shortchange your corporate brand by focusing too much on your PB #brandchat

DavidSandusky: Q2 brand equity can increase both ways-person increase Co and Co for personal credibility #brandchat

neilmckenzphoto: Q2: @christinet6d People always leave a company for the competitor. #brandchat

KateRobins: @brandchat Managing personalities always tough and a separate matter. Sometimes good with the bad works, sometimes not. #brandchat

Brad42Fish: Your personal brand should strengthen the corp brand, and the corp brand should strengthen your brand. #brandchat

JohnAntonios: #brandchat i have my consulting business, but people know me (the brand), i can leverage that to other biz. this is the value of a strong PB

karimacatherine: Q2: If a company recruits someone, you have to not oly respect and admire their work but what they stand for and are about ~ . #brandchat

robertforto: RE Q2: Synergy, yes-Team, yes. A Corp needs a Quarterback but more important they need an Offensive Line #brandchat

TNSinc: Someone said earlier, that PB used to be Reputation I still think it is, at least in my social circles. #brandchat

Q3: Where do you go w/an expired brand – linked to a project (hopefully, @FollowtheFiesta will chime in).

karimacatherine: Q3: not sure I understand the concept of expired brand #brandchat

Brad42Fish: Q3 Brands should never die, they should evolve. << Just made that up; could be total BS. #brandchat

MrWordsWorth: @brandchat Sometimes, you go nowhere because the brand is truly dead – it has no relevance anymore + you need to start fresh #brandchat

DavidSandusky: Q3 the dollar store LOL #brandchat

robertforto: RE Q3: Re-brand the effort. think Old Coke to New Coke to Old Coke again #brandchat

brandchat: @karimacatherine Expired brand, brought up last week, @FollowtheFiesta focused on the movement. Movement is ovr – what now? #brandchat

CASUDI: #brandchat A3: I dont think PB’s expire ~ they evolve πŸ™‚

JohnAntonios: Q3: i think it depends on how the brand faded out. it’s future is highly dependent on its history. #brandchat

DavidSandusky: Q3 but seriously, innovate or die #brandchat

robertforto: RE Q3: or reissue expired brand or sell it as a novelty. We love remakes, re-issues and novelties #brandchat

christinet6d: Q3: Sometimes you just have to let a brand die of natural causes. Like GM did with the Oldsmobile. #brandchat

CASUDI: @MrWordsWorth Going nowhere leads to evolution ~ evolution really is an ongoing process anyway #brandchat

karimacatherine: Q3: If we are talking about personal #branding, how can it expire? I would think it would evolve #brandchat

Brad42Fish: Same company with new brand is always an option. Sometime, it’s the best option. #brandchat

robertforto: RE Q3: Evolution is a must in biz unless you are a mom and pop family diner (down home comfort food) #brandchat

nigellegg: People change continuously. If there personal brand stays the same, there’s something wrong. #brandchat

followthefiesta: #brandchat Its been interesting having an identity that was for a certain brand, now expired, for me, but one I want to continue to use.

Brad42Fish: Q3: Evolution isn’t always slow. #brandchat

shotgunconcepts: Brands sonetimes die. You have to start fresh. You can’t transfer trusted relationships. Q3 #brandchat

neilmckenzphoto: Q3: If a brand has really expired, probably the best thing to do is bury it. #brandchat

JohnAntonios: your personal brand is immortal, even when you die, your PB is engraved in history through your work. #brandchat

christinet6d: Q3: I think a PB can expire. Just like any other brand, if it doesn’t provide a named solution to a need, its on the outs. #brandchat

SabSavvy: Or, like Toyota, some brands fall on their own sword. #brandchat

DavidSandusky: Q3 some brands realize a vision – done! Legacy! #brandchat

andrewmueller: Q3 not sure that @followthefiesta created “brand”, they had identity for sure but what feeling do we have for it + its values #brandchat

pmarckworth: Q3 if product brands continue to meet needs of customer instead of remaing static they will sustain and thrive #brandchat

nigellegg: Personal brands – how many dead people still have twitter / facebook accounts? #brandchat

Brad42Fish: @nigellegg Your personal brand goes way beyond just social media. #brandchat

MrWordsWorth: @nigellegg Well, there is new Elvis and Hendrix items to buy. Do they always adhere to the PB the individual set out? #brandchat

karimacatherine: Q3: u are a CMO at a big comp, u build your pers brand thru SM, if you leave, you go with it. it is ur own.whatever u do with it #brandchat

Ryan_B_King: #brandchat A Dying brand is reflective of the co. that promotes it. Major changes need to be signified with a re-branding effort or else

anafxfz: Personal branding is about defining your passions and using those passions to help others… #brandchat (via @PresentAdvisors)

SabSavvy: If a strong PB leaves a business, should it try to replace with another strong PB? #brandchat

followthefiesta: The branding that I created for my part in the #FiestaMovement, a project for @Ford, became much more in the long run. #brandchat

christinet6d: @MrWordsWorth @nigellegg Good point- who manages a personal brand? Does it have to be the person? Or can it be an estate? #brandchat

PresentAdvisors: Q3: As long as the brand is still being used, how can the brand expire? @FollowFiesta should help owners become evangelists. #brandchat

andrewmueller: .@followthefiesta would you agree that fiesta was the brand not followthefiesta? #brandchat

eamcc: #brandchat Q3. Personal branding as legacy; reminding me of story of Achilles. Keep it simple to brand as icon.

maltaee: Q3: Internet is archiveing our personal brand so it will never die http://bit.ly/aMtHFL (expand) #brandchat

robertforto: RE q3: brands do not expire look at Elvis, M. Jackson earned 90 mil after his death. #brandchat

mikestenger: Q3: Brands don’t necessarily expire. What u do is assess the situation & go from there. #brandchat

andrewmueller: @MrWordsWorth I wouldn’t call that expiration, but rather failure…espiration would be like a date on package of cheese #brandchat

MrWordsWorth: @neilmckenzphoto Yes, they do. There are many examples of brands that don’t exist in stores anymor #brandchat

CASUDI: @followthefiesta The roadmap of life has many choices ~ figuring which way to go is always a challenge (often FUN) #brandchat

karimacatherine: Q3 : pers brands are embedded in a person. whether we chose to use it, to consciously make it evolve is our choice/capacity. #brandchat

followthefiesta: @AndrewMueller I think that FTF was my branding for the Fiesta project. The car is the product but the branding for me was FTF. #brandchat

Q4: How can U have a personal brand if you always want to reinvent yourself (i.e. the renaissance soul)

neilmckenzphoto: Q4: Brands expire everyday. #brandchat

Brad42Fish: Q4: Continually reinventing yourself can be part of your personal brand — Madonna #brandchat

EF_Forbes: Q4 pb is dynamic. for the most part you can usually control how it is shaped (if u are smart about it) #brandchat

MiChmski: @brandchat Constant reinvention is not a choice, it’s a fact; we are always changing, every day #brandchat

neilmckenzphoto: Q4: If you are always reinventing yourself then that is your brand – sounds like an interesting person! #brandchat

JohnAntonios: Q4: innovation & evolution are always part of your branding strategy, so why should your personal brand by any different #brandchat

mikestenger: Q4: Change is good but if ppl never get a clear image of who u are & what u do, ur doing it wrong. #brandchat

maltaee: Q4: Never try to reinvent yourself, BE YOURSELF and Upgrade yourself. #brandchat

christinet6d: Q4: Isn’t this the central challenge of good brand management? How do you stay agile? #brandchat

shotgunconcepts: You make the reinvention a part of the brand’s core assets (see Madonna) Q4 #brandchat

JohnAntonios: as a person, i am in continuous evolution, and i represent my brand, i am one with it, so it’s natural for it do the same #brandchat

kbloemendaal: @christinet6d would that be like “self 3.0”? #brandchat

Brad42Fish: Q4: Some brands are more flexible than others: Retail product: Least flex. Personal: Most flex. Service Co: Middle #brandchat

nigellegg: @JohnAntonios – but a lot of what “brand” is is defined by reaction of others. Can’t control that. #brandchat

JohnAntonios: @christinet6d @MrWordsWorth @nigellegg not at all. the legacy continues and evolves. it will be referenced and used forever! #brandchat

neilmckenzphoto: Q4: @DavidSandusky Do most people really reinvent themselves or do they just think they are? #brandchat

DavidSandusky: Q4 “always want to reinvent yourself” would be the brand. May not be confident to hire that person #brandchat

Ryan_B_King: #brandchat A brand is an essence; a rep. of a belief. philosophy, or a culture with foundations that don’t change often.

maltaee: Q4: I said: Upgrade yourself to a new version of YOU but don’t upgrade to another person. @mikestenger @christinet6d @brandchat #brandchat

CASUDI: A4: Reinventing is GOOD provided the consistency of your PB remains an obvious ingredient #brandchat OBVIOUS is key πŸ™‚

MrWordsWorth: @JohnAntonios I don’t think every legacy is used forever. Things die because they lack currency or value, such as brands. #brandchat.

Brad42Fish: Q4: I agree with @MrWordsWorth – If you change brand too often, no one will figure it out. #brandchat

JoeKikta: Even if U keep reinventing yourself, there is always a core truth or set of truths about U that R consistent & define your brand #brandchat

DavidSandusky: @neilmckenzphoto have not found purpose yet. When that happens, re-inventing stops #brandchat

shotgunconcepts: or maybe it’s not so much “reinvention” as evolution — which all brands should do to stay relevant. Q4 #brandchat

maltaee: @CASUDI Q4: Reinventing is good for products but not personal #brandchat

nigellegg: reinvention – no. Chipping away, tinkering, yes – allows continuity with change, brings followers with you. #brandchat

JohnAntonios: @nigellegg being true to ur brand defines the perception – U can’t please everyone with ur brand. so pls u, others respect that #brandchat

karimacatherine: Personal branding is about YOU, ur +, ur -, skills, ideals, values, attitude, approach, competencies, decision, vision…#brandchat

JohnAntonios: As usual, #brandchat never fails to be a thought provoking conversation with great minded people who can agree to disagree. That’s enriching

maltaee: RT @mollywendell: Personal Branding Quote: Q4: “In order to be irreplaceable one must always be different.” ~ Coco Chanel #brandchat

KateRobins: @brandchat Prods/processes created while in employ often belong to employer. Fine line bet what you can leave and take. #brandchat

Pitch, Plugs, C2A etc…

brandchat: B sure to join us on the Facebook page 2 post UR ideas for topics 4 next week, http://thebrandchat.com THEME:All About Branding #brandchat

shotgunconcepts: sorry. missed intros at beginning. Chris Houchens. Just wrote branding book & looking for reviewers. info at http://bit.ly/baP5vX (expand) #brandchat

DavidSandusky: @robertforto glad you’re a new regular. #Denver represented well on #brandchat http://twitter.com/DavidSandusky/brandchat

JohnAntonios: guys if your interested about reading my take on personal branding, here it is http://ow.ly/1aQsQ#brandchat love to hear ur thoughts

BANKONRAIN: @3keyscoach 11am ET WED ~for CHAT and on Fridays they post relevant discussion from the chat ~ I’ll forward to you #brandchat

wmtammickiii: Gr8 bk http://bit.ly/cAtnw6 (expand) @HarvardBiz RT @christinet6d RT @shotgunconcepts pb not only 4 career advancement-but rep management. #brandchat


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