Archive for February, 2010

Q1: Do you use personal branding as only a career advancement tool?

CASUDI: @brandchat A1: I use Personal Branding (have used for over 20 years) as a LIFE advancement tool (not limited to career) #brandchat

neilmckenzphoto: Q1: Personal branding is bigger than just a career a advancement tool – a life advancement tool? #brandchat

Brad42Fish: Q1 Pesonal branding could/should help your business, not just your career. #brandchat

SabSavvy: I use PB to connect with people of like mind and interests and if that also provides advancement opportunities, then bonus. #brandchat

kathydodd: Q1 No, I think it’s important to have a personal brand no matter where you are in your career. www.kathydodd.com #brandchat

MrWordsWorth: Q1: I use personal branding to define who I am and what I do, in partial hopes it leads to career advancement #brandchat

JoeKikta: Q1 Your personal brand is you and how you’re perceived. It follows you everywhere #brandchat

Brad42Fish: Q1 Working on your personal brand is also a way to work on being a better person, or the person you want to be. #brandchat

EF_Forbes: I think developing your personal brand does a lot for you internally, as well as how you are perceived externally #brandchat

robertforto: Re Q1: My business is my life. My life defines my business and my business defines my life #brandchat

karimacatherine: Q1: My professional journey is part of ME, so Yes I use Personal branding #brandchat

christinet6d: A1: The more I think about this, if you’re using PB JUST for career advancement, you’re probably doing it wrong. #brandchat

pmarckworth: Q1 your PB is your core and informs your career, not matter what stage or what changes. #brandchat

neilmckenzphoto: Q1: Personal branding is also a social advancement tool – attract the people you want to associate with. #brandchat

Brad42Fish: Q1 As a small business owner, my personal brand is tight closely to my company’s brand…good or bad. #brandchat

EF_Forbes: @robertforto exactly. hard to really define where your personal branding lands between personal and professional #brandchat

JohnAntonios: Q1: personal branding is about who you are. Your identity, Your DNA, the career is only part of you, PB is much bigger. #brandchat

KateRobins: @Brad42Fish It helps decision-making in all your life’s quadrants. One ideally has something to do with the other. #brandchat

Brad42Fish: @robertforto You are a person, your company is a company. If you tangle the brands too much, both suffer. #brandchat

neilmckenzphoto: Q1: Who your are and what you do defines your personal brand, not the other way around. #brandchat

karimacatherine: Q1: Personal branding recent concept in maistream.Will force motivation out of ordinary ple so they can start owning themselves! #brandchat

christinet6d: A1: PB can give your work a greater sense of purpose and focus, not just your career. Like your own personal mission statement. #brandchat

JohnAntonios: @robertforto @ef_forbes Q1: ideally u engage in what u are passionate about, so their shouldn’t be a clash with ur PB #brandchat

Brad42Fish: Q1 My company’s brand is a part of my personal brand and visa versa, but they’re not interchangeable. #brandchat

MrWordsWorth: @robertforto I think the best professionals, their personal brand is always tied to their business brand #brandchat

EF_Forbes: @JohnAntonios definitely. but also the type of engagement you take with your personal vs professional situations can be diff #brandchat

robertforto: RE Q1: it comes back to what I said a couple wks ago: We are Sparta! We are all people but our biz unites us as 1. #brandchat

DavidSandusky: Q1 career is a part of the personal brand experience people have with us. #brandchat

robertforto: RE Q1: I also go back to what Jeff Gitomer says: Kick A**, Sell Robert (Name insertion) #brandchat

Brad42Fish: @EF_Forbes But which brand should be subordinate to the other? Personal or Corporate #brandchat

TNSinc: I keep my personal, professional and business brands distinct, because they’re all extreme. It’s a challenge keeping a hard line. #brandchat

karimacatherine: you can take the job out of someone but not the brand; you carry it! We all are personal brands waiting to assert #brandchat

shotgunconcepts: personal branding should not only be used as a career advancement — but reputation management. Q1 #brandchat

EF_Forbes: @Brad42Fish Tough question. And its situational,but bottom line, the corp brand is my employer and I rep. them, they don’t rep me #brandchat

JohnAntonios: Q1: in my post about personal branding, http://ow.ly/1aOze i refer to the scope of personal branding & how it makes u stand out. #brandchat

MrWordsWorth: @brandchat depends on what you are doing, who you are representing or interacting with. You adjust based on situation. #brandchat

DavidSandusky: Q1 corp brand is only as good as the personal. recruit well! #brandchat

karimacatherine: Q1: The issue with SM is that we can all build a pers brand visible to everyone, companies have to think of how to deal w it #brandchat

PresentAdvisors: Q1: Personal branding is about defining your passion(s) and using those passions to help others – the rest will fall into place #brandchat

neilmckenzphoto: Q1: Your personal brand and the brand of the company are two separate things. I wouldn’t mix the two. #brandchat

Brad42Fish: In service industry, is corporate brand the cumulative results of all the personal brands? #brandchat

pmarckworth: Q1 You can’t represent your corp brand effectively untill you understand your PB #brandchat

Q2: Does you personal brand need to be stronger than the company brand especially as you change career or niche? How do you handle the challenges/backlash of a strong personal brand?

Brad42Fish: Q2: Stronger? Weaker? Not sure how to measure. In many ways, both are more specifc than the other. #brandchat

robertforto: RE Q2: I think it depends on the biz UR in. IE a doctor or model or writer or salesman should have strong PB first #brandchat

JohnAntonios: Q2: i think that your personal brand is your property and should be independent of the job, or company. #brandchat

MrWordsWorth: @brandchat Same as any brand: constantly monitor effectiveness/garner feedback, and adjust to be more relevant/resonant #brandchat

neilmckenzphoto: Q2: Your personal brand needs to be stronger (but contained) than the company you work for. #brandchat

Brad42Fish: Q2: Big challenge for small biz is when owner’s personal brand is “bigger” than company’s brand. Stifles growth. #brandchat

TNSinc: RE Q2 My personal brand and professional brand are strongly linked, simply because I have no life work balance – workaholic! #brandchat

CASUDI: A2: Needs to be complimentary ~ compatible ~ your PB when working within a CORP setting #brandchat

SabSavvy: Per corp policies etc., we are in a communications culture shift and many companies are behind-don’t know what the don’t know. #brandchat

shotgunconcepts: strong personal brands can lead other brands. Think about @zappos / Hsieh, @billgates, jobs / apple. Q2 #brandchat

TNSinc: RE Q2 My Business brand is more crafted, and laid back, still effective, but not over the top and scary like my personal brand. #brandchat

karimacatherine: The thing is ordinary people are catching up and moving faster than Companies ~ Social media tools have allowed that #brandchat.

christinet6d: Q2: It really depends on the context and where the backlash is coming from. From your customers? Wow, you should shape up. #brandchat

neilmckenzphoto: Q2: In an environment where people change jobs frequently, personal brand is all you really have. #brandchat

Brad42Fish: Q2: I hope that my personal brand is broader than my company’s brand. I’d like to think I’m well rounded. #brandchat

Ryan_B_King: #brandchat Personal brands are = to Co. Brands in small biz. Big Biz is only concerned with Big names. How big is your steak in your Co?

TNSinc: Re Q2 This twitter Id is my business brand incase it matters. #brandchat

DavidSandusky: Q2 back to recruiting … match is a match now and towards vision #brandchat

karimacatherine: Q2: Pers branding no different from owning ur personality, skills,ideas…the + is that people have the tools to overhadow comp #brandchat

pmarckworth: Q2 your PB is a key part of what a company hires you for. Asking you to be something else in the company doesn’t serve anyone #brandchat

christinet6d: Q2: But what does this mean for orgs? What if you invest in an individual’s PB, and then that employee leaves for a competitor? #brandchat

robertforto: RE Q2: many companies try to sequester your Personal Brand #brandchat

nigellegg: @Brad42Fish – it’s a big enough problem moving from 1 to 2 people; personal brand gets in the way. [experience talks] #brandchat

JohnAntonios: let’s not forget the companies are formed of people. the stronger their personal brands, the more valuable the team #brandchat

Brad42Fish: Q2 And I also hope that my company’s brand has greater reach than my personal brand. We can do more than I can. #brandchat

PresentAdvisors: Q2- Don’t shortchange your corporate brand by focusing too much on your PB #brandchat

DavidSandusky: Q2 brand equity can increase both ways-person increase Co and Co for personal credibility #brandchat

neilmckenzphoto: Q2: @christinet6d People always leave a company for the competitor. #brandchat

KateRobins: @brandchat Managing personalities always tough and a separate matter. Sometimes good with the bad works, sometimes not. #brandchat

Brad42Fish: Your personal brand should strengthen the corp brand, and the corp brand should strengthen your brand. #brandchat

JohnAntonios: #brandchat i have my consulting business, but people know me (the brand), i can leverage that to other biz. this is the value of a strong PB

karimacatherine: Q2: If a company recruits someone, you have to not oly respect and admire their work but what they stand for and are about ~ . #brandchat

robertforto: RE Q2: Synergy, yes-Team, yes. A Corp needs a Quarterback but more important they need an Offensive Line #brandchat

TNSinc: Someone said earlier, that PB used to be Reputation I still think it is, at least in my social circles. #brandchat

Q3: Where do you go w/an expired brand – linked to a project (hopefully, @FollowtheFiesta will chime in).

karimacatherine: Q3: not sure I understand the concept of expired brand #brandchat

Brad42Fish: Q3 Brands should never die, they should evolve. << Just made that up; could be total BS. #brandchat

MrWordsWorth: @brandchat Sometimes, you go nowhere because the brand is truly dead – it has no relevance anymore + you need to start fresh #brandchat

DavidSandusky: Q3 the dollar store LOL #brandchat

robertforto: RE Q3: Re-brand the effort. think Old Coke to New Coke to Old Coke again #brandchat

brandchat: @karimacatherine Expired brand, brought up last week, @FollowtheFiesta focused on the movement. Movement is ovr – what now? #brandchat

CASUDI: #brandchat A3: I dont think PB’s expire ~ they evolve 🙂

JohnAntonios: Q3: i think it depends on how the brand faded out. it’s future is highly dependent on its history. #brandchat

DavidSandusky: Q3 but seriously, innovate or die #brandchat

robertforto: RE Q3: or reissue expired brand or sell it as a novelty. We love remakes, re-issues and novelties #brandchat

christinet6d: Q3: Sometimes you just have to let a brand die of natural causes. Like GM did with the Oldsmobile. #brandchat

CASUDI: @MrWordsWorth Going nowhere leads to evolution ~ evolution really is an ongoing process anyway #brandchat

karimacatherine: Q3: If we are talking about personal #branding, how can it expire? I would think it would evolve #brandchat

Brad42Fish: Same company with new brand is always an option. Sometime, it’s the best option. #brandchat

robertforto: RE Q3: Evolution is a must in biz unless you are a mom and pop family diner (down home comfort food) #brandchat

nigellegg: People change continuously. If there personal brand stays the same, there’s something wrong. #brandchat

followthefiesta: #brandchat Its been interesting having an identity that was for a certain brand, now expired, for me, but one I want to continue to use.

Brad42Fish: Q3: Evolution isn’t always slow. #brandchat

shotgunconcepts: Brands sonetimes die. You have to start fresh. You can’t transfer trusted relationships. Q3 #brandchat

neilmckenzphoto: Q3: If a brand has really expired, probably the best thing to do is bury it. #brandchat

JohnAntonios: your personal brand is immortal, even when you die, your PB is engraved in history through your work. #brandchat

christinet6d: Q3: I think a PB can expire. Just like any other brand, if it doesn’t provide a named solution to a need, its on the outs. #brandchat

SabSavvy: Or, like Toyota, some brands fall on their own sword. #brandchat

DavidSandusky: Q3 some brands realize a vision – done! Legacy! #brandchat

andrewmueller: Q3 not sure that @followthefiesta created “brand”, they had identity for sure but what feeling do we have for it + its values #brandchat

pmarckworth: Q3 if product brands continue to meet needs of customer instead of remaing static they will sustain and thrive #brandchat

nigellegg: Personal brands – how many dead people still have twitter / facebook accounts? #brandchat

Brad42Fish: @nigellegg Your personal brand goes way beyond just social media. #brandchat

MrWordsWorth: @nigellegg Well, there is new Elvis and Hendrix items to buy. Do they always adhere to the PB the individual set out? #brandchat

karimacatherine: Q3: u are a CMO at a big comp, u build your pers brand thru SM, if you leave, you go with it. it is ur own.whatever u do with it #brandchat

Ryan_B_King: #brandchat A Dying brand is reflective of the co. that promotes it. Major changes need to be signified with a re-branding effort or else

anafxfz: Personal branding is about defining your passions and using those passions to help others… #brandchat (via @PresentAdvisors)

SabSavvy: If a strong PB leaves a business, should it try to replace with another strong PB? #brandchat

followthefiesta: The branding that I created for my part in the #FiestaMovement, a project for @Ford, became much more in the long run. #brandchat

christinet6d: @MrWordsWorth @nigellegg Good point- who manages a personal brand? Does it have to be the person? Or can it be an estate? #brandchat

PresentAdvisors: Q3: As long as the brand is still being used, how can the brand expire? @FollowFiesta should help owners become evangelists. #brandchat

andrewmueller: .@followthefiesta would you agree that fiesta was the brand not followthefiesta? #brandchat

eamcc: #brandchat Q3. Personal branding as legacy; reminding me of story of Achilles. Keep it simple to brand as icon.

maltaee: Q3: Internet is archiveing our personal brand so it will never die http://bit.ly/aMtHFL (expand) #brandchat

robertforto: RE q3: brands do not expire look at Elvis, M. Jackson earned 90 mil after his death. #brandchat

mikestenger: Q3: Brands don’t necessarily expire. What u do is assess the situation & go from there. #brandchat

andrewmueller: @MrWordsWorth I wouldn’t call that expiration, but rather failure…espiration would be like a date on package of cheese #brandchat

MrWordsWorth: @neilmckenzphoto Yes, they do. There are many examples of brands that don’t exist in stores anymor #brandchat

CASUDI: @followthefiesta The roadmap of life has many choices ~ figuring which way to go is always a challenge (often FUN) #brandchat

karimacatherine: Q3 : pers brands are embedded in a person. whether we chose to use it, to consciously make it evolve is our choice/capacity. #brandchat

followthefiesta: @AndrewMueller I think that FTF was my branding for the Fiesta project. The car is the product but the branding for me was FTF. #brandchat

Q4: How can U have a personal brand if you always want to reinvent yourself (i.e. the renaissance soul)

neilmckenzphoto: Q4: Brands expire everyday. #brandchat

Brad42Fish: Q4: Continually reinventing yourself can be part of your personal brand — Madonna #brandchat

EF_Forbes: Q4 pb is dynamic. for the most part you can usually control how it is shaped (if u are smart about it) #brandchat

MiChmski: @brandchat Constant reinvention is not a choice, it’s a fact; we are always changing, every day #brandchat

neilmckenzphoto: Q4: If you are always reinventing yourself then that is your brand – sounds like an interesting person! #brandchat

JohnAntonios: Q4: innovation & evolution are always part of your branding strategy, so why should your personal brand by any different #brandchat

mikestenger: Q4: Change is good but if ppl never get a clear image of who u are & what u do, ur doing it wrong. #brandchat

maltaee: Q4: Never try to reinvent yourself, BE YOURSELF and Upgrade yourself. #brandchat

christinet6d: Q4: Isn’t this the central challenge of good brand management? How do you stay agile? #brandchat

shotgunconcepts: You make the reinvention a part of the brand’s core assets (see Madonna) Q4 #brandchat

JohnAntonios: as a person, i am in continuous evolution, and i represent my brand, i am one with it, so it’s natural for it do the same #brandchat

kbloemendaal: @christinet6d would that be like “self 3.0”? #brandchat

Brad42Fish: Q4: Some brands are more flexible than others: Retail product: Least flex. Personal: Most flex. Service Co: Middle #brandchat

nigellegg: @JohnAntonios – but a lot of what “brand” is is defined by reaction of others. Can’t control that. #brandchat

JohnAntonios: @christinet6d @MrWordsWorth @nigellegg not at all. the legacy continues and evolves. it will be referenced and used forever! #brandchat

neilmckenzphoto: Q4: @DavidSandusky Do most people really reinvent themselves or do they just think they are? #brandchat

DavidSandusky: Q4 “always want to reinvent yourself” would be the brand. May not be confident to hire that person #brandchat

Ryan_B_King: #brandchat A brand is an essence; a rep. of a belief. philosophy, or a culture with foundations that don’t change often.

maltaee: Q4: I said: Upgrade yourself to a new version of YOU but don’t upgrade to another person. @mikestenger @christinet6d @brandchat #brandchat

CASUDI: A4: Reinventing is GOOD provided the consistency of your PB remains an obvious ingredient #brandchat OBVIOUS is key 🙂

MrWordsWorth: @JohnAntonios I don’t think every legacy is used forever. Things die because they lack currency or value, such as brands. #brandchat.

Brad42Fish: Q4: I agree with @MrWordsWorth – If you change brand too often, no one will figure it out. #brandchat

JoeKikta: Even if U keep reinventing yourself, there is always a core truth or set of truths about U that R consistent & define your brand #brandchat

DavidSandusky: @neilmckenzphoto have not found purpose yet. When that happens, re-inventing stops #brandchat

shotgunconcepts: or maybe it’s not so much “reinvention” as evolution — which all brands should do to stay relevant. Q4 #brandchat

maltaee: @CASUDI Q4: Reinventing is good for products but not personal #brandchat

nigellegg: reinvention – no. Chipping away, tinkering, yes – allows continuity with change, brings followers with you. #brandchat

JohnAntonios: @nigellegg being true to ur brand defines the perception – U can’t please everyone with ur brand. so pls u, others respect that #brandchat

karimacatherine: Personal branding is about YOU, ur +, ur -, skills, ideals, values, attitude, approach, competencies, decision, vision…#brandchat

JohnAntonios: As usual, #brandchat never fails to be a thought provoking conversation with great minded people who can agree to disagree. That’s enriching

maltaee: RT @mollywendell: Personal Branding Quote: Q4: “In order to be irreplaceable one must always be different.” ~ Coco Chanel #brandchat

KateRobins: @brandchat Prods/processes created while in employ often belong to employer. Fine line bet what you can leave and take. #brandchat

Pitch, Plugs, C2A etc…

brandchat: B sure to join us on the Facebook page 2 post UR ideas for topics 4 next week, http://thebrandchat.com THEME:All About Branding #brandchat

shotgunconcepts: sorry. missed intros at beginning. Chris Houchens. Just wrote branding book & looking for reviewers. info at http://bit.ly/baP5vX (expand) #brandchat

DavidSandusky: @robertforto glad you’re a new regular. #Denver represented well on #brandchat http://twitter.com/DavidSandusky/brandchat

JohnAntonios: guys if your interested about reading my take on personal branding, here it is http://ow.ly/1aQsQ#brandchat love to hear ur thoughts

BANKONRAIN: @3keyscoach 11am ET WED ~for CHAT and on Fridays they post relevant discussion from the chat ~ I’ll forward to you #brandchat

wmtammickiii: Gr8 bk http://bit.ly/cAtnw6 (expand) @HarvardBiz RT @christinet6d RT @shotgunconcepts pb not only 4 career advancement-but rep management. #brandchat

A lively chat with our HOT TOPIC being Q1:  About viral programs, fan and followers, what the good, bad and ugly was to a brand.  In fact, that discussion has continued, here in our recap forum. So, if you missed the chat and would still like to share your thoughts, ideas, resources, books and blog posts that pertain to each question.  Feel free to do that here!

Q1:UR thoughts on those huge viral fan+follower grower programs,how+why? Good,bad + ugly.

maltaee: Q1: Example > Facebook fan page: http://bit.ly/a6FCB7 (expand) #brandchat

caff: Fan+follower grower programs are important. Grow awareness & path of acquisition. Gets people engaged. #brandchat

robertforto: RE Q1: I think it is a good thing as long as the company reads the posts re @comcastcares #brandchat

karenswim: Q1: Quantity does not equal engagement, and I’d rather have a mighty few that are brand champions than vols of uninterested #brandchat

neilmckenzphoto: Q1: Does anybody really care? #brandchat

caff: Once engaged though need to have a plan in place for the long term once make conversions. Help conversation, keep ’em coming back #brandchat

MrWordsWorth: Q1: Good, if it goes beyond accruing numbers, which can be meaningless without engagement, action, etc. #brandchat

nigellegg: @brandchat – Q1: do fan/follower grower programs give relevant followers? Number of followers is not the aim, Value of them is. #brandchat

robertforto: RE Q1: if you are talking about autofolowers. I dont like them. I like to know who my audience is #brandchat

sharonmostyn: #brandchat Q1 fan+follower grower programs=UGLY! Devalues high follower counts of ENGAGED fans earned the hard way.

jemcgrew: Q1: They are good as long as they provide value to those who follow. Otherwise it is a lot of names with no communication #brandchat

neilmckenzphoto: Q1: I didn’t mean that if the Brandidos care, does the audience of this FB page really care? #brandchat

jemcgrew: Q1: Fan pages and viral follower movements provide value when there is constant touch points, you get out what you put in #brandchat

nigellegg: Being able to get something useful from network is more useful than size of network #brandchat.

CASUDI: Q1: Quality followers YES ~~ but not just numbers (Quantity) ~ same old…..#brandchat

robertforto: RE Q1: Example–I have 4300 “friends” on facebook and only talk to a handful of them #brandchat

nigellegg: Those guys on linkedin, “opennetworkers”, “Lions”, 5000+ contacts – how do they provide value? #brandchat

pmarckworth: Q1 I agree that engageement is preferable. I want connection and conversation. #brandchat

TNSinc: I am aware of followers, but I don’t auto follow people until I have checked them out, & they are interested in my tweets #brandchat

Brad42Fish: Q1: I’m sure there’s the right time, place, client, co. or something who should use these things, but I don’t know what they are. #brandchat

caff: Q1: Also depends on the brand/company. Some principally have less engagement to them, e.g. toilet paper #brandchat

karenswim: Q1: Engagement is not limited to “commenting”, your audience can be engaged even if silent, that’s why #s alone not enough #brandchat

robertforto: RE Q1: there is strength in numbers with example from 4300 friends on Facebook I have closed more deals than not #brandchat

Brad42Fish: Q!: If you want a bunch of followers, just use a bunch of vulgar or sexual words in your Tweets. You’ll get followers! #brandchat

JohnAntonios: “Thou shalt not Auto-follow, Auto-reply, Auto-DM, Auto anything” 1 of the 10 commandments of twitter http://ow.ly/18iGr q1 #brandchat

karenswim: Q1: agree dep.’s on brand, I am loyal to many brands, will recommend but may not appear to be “actively” engaged via socmed #brandchat

TheKimSchneider: Q1 You can have #s all you want, but if no one is talking to you or listening, that’s not a good sign that people like you. #brandchat

maltaee: Q1: We r talking about Facebook pages not Twitter. If http://bit.ly/a6FCB7 (expand) get 1M followers, there MUST be successful formula. #brandchat

karenswim: Q1: agree dep.’s on brand, I am loyal to many brands, will recommend but may not appear to be “actively” engaged via socmed #brandchat

maltaee: Q1: We r talking about Facebook pages not Twitter. If http://bit.ly/a6FCB7 (expand) get 1M followers, there MUST be successful formula. #brandchat

SJAbbott: Q1 Quality of follower is important to an individual. If the focus is the brand, not the individual, then quantity is valuable. #brandchat.

PresentAdvisors: Q1: There are staistics that prove only quality followers improve clickthrough. Mass follow programs hardly increase traffic #brandchat

KateRobins: @nigellegg I blew up previous account. Was overstuffed, marbled w/irrelevance. Started at zero again. Cleaner focus. #brandchat

SJAbbott: Q1 Appropriate engagement is always critical, regardless of the number of followers. #brandchat

Brad42Fish: Q1: But I think there are brands + people in certain positions who probably don’t need specific followers, just millions of them #brandchat

neilmckenzphoto: Q1:Seems those with mega followers/friends are celebrities or have a lot of folks interested in white teeth. #brandchat

brandchat: BRANDidos – does it matter if you use an aggregator program in Twitter or Facebook? Is there a diff? #brandchat

karenswim: @brandchat Coke is an institution so hard to compare! If you have big #s but no influence, no engagement yes it matters #brandchat

PresentAdvisors: Re Q1: Unfortunately many people assume higher followers = more influence. Just not true. #brandchat

maltaee: @Brad42Fish Q1: If you have 1M fans then you can sell products/ more profits in 1 day that you cant in 10 years. #brandchat

karenswim: Q1: Let’s be honest if you have 10M followers/fans & your profits are tanking, those #s are worthless #brandchat

brandchat: @karenswim Yes, U hit nail on head – they R changing+ need to b. Competition is global+ an engaged ‘lil guy’ can now be a threat #brandchat

caff: @brandchat Aggregator program in Twitter or Facebook aren’t always quality leads. Just b/c I tweet re:hammock doesn’t mean I care #brandchat

ajmunn: For some (not me) the numbers game works Think affiliates or direct mkters For them a 5% return is huge on 10K followers #brandchat

neilmckenzphoto: Q1: So how do you design a succesful viral program? #brandchat

SJAbbott: Q1 Influence assumes engagement, but the number of followers should not assume influence. #brandchat

brandchat: Q1: I can also silence FB status feeds on my home page so while I’m a “fan in number” – I’m not engaged + not listening #brandchat

SJAbbott: Q1 Followers not = influence is especially true in the world of charity/not-for-profit. #brandchat

nigellegg: @neilmckenzphoto – you consistently, week in week out, put out compelling content and then people interested follow you. #brandchat

brandchat: Q1: cont’d +mayb I entered 4 a freebie + took the loot + ran but still was a face on the page – just silenced U, is there value? #brandchat

caff: Q1: Are also those who prefer to be voyeuristic. Still valuable. Quality not always tied to action..could still be impt 4 WOM etc #brandchat

Ryan_B_King: missed the Q1 but from what I gather I’d like to ad that it’s about developing good content and strategy to gain engagement #brandchat

andrewmueller: Q1 in terms of the brand, # of followers indicates that you can command attention, important – yes, but can you get them to act? #brandchat

maltaee: @neilmckenzphoto: Q1: So how do you design a succesful viral program? #brandchat >>> This good help http://bit.ly/dhqoH7 (expand)

Q2: Nonprofits borrow from brand of corp chair 2 garner funds, does it work for biznesses?

neilmckenzphoto: Q2: Can you elaborate? #brandchat

brandchat: Q2:cont’d Yes,it’s using corp pers 2 endorse Nonprofit brand,does it make sense for other biz 2 partner like nonprofits do #brandchat

robertforto: RE Q2: you have to be very careful what you do as a non-profit #brandchat

neilmckenzphoto: Q2: If the big fish are chasing the bait I would think the small fish aren’t far behind. #brandchat

karenswim: Q2: Partnering can be a smart strategy 4 any biz it it aligns with the brand & value, remember Seinfeld & Microsoft (shudder) #brandchat

nigellegg: Q2 – my opinion, partnerships, endorsements, referrals, from other biz are always welcome. #brandchat

MrWordsWorth: Q2: partnerships/endorsements good, so long as the ‘partner’ stays in line with the nonprofit’s aims/brand. #brandchat

CASUDI: Q2: Appropriate partnering of brand + non profit can benefit both #brandchat

neilmckenzphoto: Q2:Its always good to have people saying nice things about your brand. The nicer (or bigger) they are – the better #brandchat

pmarckworth: Q2 the key to effective partnership is alignment and joint strategy #brandchat

ajmunn: Q2 Smart to use collaborative tools to actually collaborate Many ppl on mission to ‘own’ the space. Strategic collaboration key #brandchat

Ryan_B_King: #brandchat call nonprofits advocacy brands and their id depends on association and bigger brands Partner with GE wld be diff than Godaddy

karenswim: Q2: Not always good, you would not want a dairy farmer in a PETA ad, unless he was selling the farm & renouncing meat #brandchat

robertforto: RE Q2: Unless the same people that own the corp (LLC, partnership) also run the non-profit #brandchat

caff: Q2: There should be a tie together of charity and brand. It should make sense, not be out of left field. More memorable/effective #brandchat

ajmunn: Not always require overt reaction or engagement from sm participation. But must be a degree of cause & effect. #brandchat

Brad42Fish: Q2: It’s much like any other spokesperson arrangement. It’s always risky to tie your brand to someone else. #brandchat

CASUDI: I like the term Strategic Collaboration (who said?) ~ gives idea both sides are winning #brandchat

Brad42Fish: Q2: If you have someone else promoting your brand, and they are known, you are co-branding. It better be the right person. #brandchat

Brad42Fish: Q2: Also consider cost effectiveness. If you have other brand in your mktg, are they paying for part? You’re promoting them. #brandchat

Q3:Benefits+drawbacks 2 association w/a big brand. Profit? Reputation?

robertforto: RE Q3: That is what sports sponsorships are all about in my opinion #brandchat

jemcgrew: Q3: Benefit is global success when you keep Quality and Value right, Neg is what happens when you don’t – AKA Toyota #brandchat

maltaee: Q3: Don’t associate your brand with Tiger Woods anymore 😛 #brandchat

neilmckenzphoto: Q3: I don’t really see any drawbacks with associating with a big brand unless something goes wrong – Toyota? #brandchat

BrandsAnatomy: Q3: When associating w/ big brand, need to consider your risk exposure. Big can handle a stumble, can you? #brandchat

robertforto: RE Q3: when I was sponsored for my dogsled team by big sunglass co. yrs ago they wanted “little” guy in unknown sport #brandchat

nigellegg: Q3: Benefit – potential access to client base. Drawback: lose independence. #brandchat

jemcgrew: Q3: Risk associated with associating brand can be good and bad– Good Kia and Michelle Wie – Bad Tiger Woods and his sponsors #brandchat

MrWordsWorth: Q3: you also have to consider how people will view your link with a company. Is company making a bald play for cred? #brandchat

caff: Q3: Always +/- when doing any partnerships. Can’t predict the future, so it’s always somewhat risky. Why right partner is v. impt #brandchat

nigellegg: Drawback – Big partner may not consider needs of small when changing prod / service – may cannibalise small partner. #brandchat.

Brad42Fish: All the stuff I said for Q2…same for Q3. Be confident in your partner. You could be tied together forever in people’s minds. #brandchat

DavidSandusky: Q3 association with any brand means you are in it together, good and bad times-consider mission/values wisely #brandchat

robertforto: RE Q3: something always goes wrong in the Internet age #brandchat

myersjj6: Really important their equity reinforces the positioning you are trying to articulate to the consumer. #brandchat

jemcgrew: Drawing on Q3– What should you do when partnership is dragging the brand down– ride it out, bail? #brandchat

Brad42Fish: Q3: However, you still need to make sure that you pick your sponosors carefully. #brandchat

neilmckenzphoto: Q3: If small brand stumbles the big brand will drop it like a hot potato – quid pro quo? #brandchat

Brad42Fish: Q2/3: The more brands you are associated with, the weaker the ties. Nike not hurt by Tiger. Still have dozens of stars. #brandchat

ajmunn: Back to basics. Start with objectives, build strategy to empower not curtail, listen, learn, participate, monitor, react quickly. #brandchat

robertforto: RE Q3: great ex. of brand partnership McDonalds and Redbox. It put all other video stores out of biz. #brandchat

Brad42Fish: Q2/3: Don’t let your brand be overtaken by the brand of your sponsor/partner/spokesperson. Stay true to your Brand Essence. #brandchat

SJAbbott: Q3 If partnership break with first sign of problem, its not really a partnership. Value from working thru challenges together. #brandchat

ajmunn: Q3 Can forget that big brands are big cause they know what they are doing. Worth keeping in mind when working with them #brandchat

andrewmueller: Q3 It depends on the type and depth of association. #brandchat

andrewmueller: Q3 can we name some large brand / small highly visable associations? #brandchat

Q4:What is your fave brand quote?

DavidSandusky: RT @neilmckenzphoto: Q4: Fav brand quote – “You grew it, you chew it” #brandchat

maltaee: Q4: “Be yourself; everyone else is already taken.” ~ Oscar Wilde #brandchat

robertforto: RE Q4: fav brand quote I came up with on YourBrandRadio “I have been bit by the best and trained the rest” re: dog training #brandchat

maltaee: Q4: “You were born an original. Don’t die a copy.” ~ John Mason #brandchat

SJAbbott: Q4 “I always knew I wanted to be somebody. Later I realized I needed to be more specific.” – Lily Tomlin. #brandchat

ajmunn: Q4 “Everything keeps going right, Toyota” #Brandchat

maltaee: Q4: What makes you unique, makes you successful. ~ @WilliamArruda #brandchat

robertforto: RE q4: Brand quote: “Dont look before you jump” re: skydiving school in Minnesota #brandchat

DavidSandusky: RT @myersjj6: Q4 “We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’“ – Leo Burnett #brandchat

maltaee: Q4: If you build a unique personal brand, the success will follow you. ~ Me 🙂 #brandchat

brandchat: Rt @maltaee Q4: What makes you unique, makes you successful. ~ @WilliamArruda #brandchat

ajmunn: Q4 Good UK brand quote stood test of time “It does exactly what it says on the tin” Ronseal #brandchat

maltaee: Q4: Those with strong personal brand have a passion to add value to the lives of others. #brandchat

pmarckworth: Q4 “If you say 3 things you don’t say anything” from the book Made to Stick #brandchat

andrewmueller: Q4 “It takes a Village to Build a Brand” ~ Neumeier #brandchat

pmarckworth: Q4 I tell people: When you’re branded properly, competition is irrelevant #brandchat

DavidSandusky: Q4 your business is not unique, but you are ~ @yourbrandradio #brandchat

Pitch, Plugs, C2A, etc.

brandchat: PITCH: Hot TOPICS will continue here in about an hour: http://www.yourbrandplan.com/forum/brandchat/ #brandchat

andrewmueller: PITCH – forget the idea of followers….create evangelists! #brandchat

Brad42Fish: 42Fish is a creative solutions firm that helps clients create their desired reaction via branding, mktg, advrtisng + design. #brandchat

maltaee: Pitch: Personal Branding Guy on Facebook http://bit.ly/4dMpPc (expand) Nothing to sell you there, just good staff 🙂 #brandchat

SJAbbott: PITCH – Octopus Strategies, Brand Communication and Fundraising Strategy for cause driven brands. #brandchat

#brandchat has grown by leaps and bounds as you can tell by the 13 page transcript you’re about to review.  We also now have a HOT TOPIC program.  Any hot topic that just doesn’t get sufficiently covered in the hour o #brandchat or warrants additional conversation, resources to review, blog post or articles will be available in the RECAP  FORUM located at http://yourbrandplan.com/forum/brandchat

We’ve made this addition because the chat is just way too ‘high speed’ for any of us to take the time to look at a great article, book or resource you mentioned in your tweet.  And, rather than lose that richness of the conversation, we want to harness it on the RECAP forum.  Hope you’ll come play with us over there from time to time and give us your 2 cents worth!

Here’s the recap!

Q1: Take a look at this Maslow’s hierarchy of needs as it pertains to personal branding. In a small business, do you agree or disagree? What are your thoughts? (You’ll find this pyramid here: http://johnantonios.files.wordpress.com/2010/02/social-media-heirarchy-of-needs.jpg )

Brad42Fish: Q1 Bit of a stretch. The biggest flaw I see is that it implies that definfing your brand can wait. NOPE. It should be first. #brandchat

shotgunconcepts: #brandchat Maslow’s 3rd level is the need for relationships. Brands are nothing but relationships with users / customers. Simplicity.

denverdogworks: RE Q1: I agree branding should not wait. #brandchat

MrWordsWorth: @Brad42Fish Absolutely. What’s the hymn? Build your house on the rock? The brand is the rock. The foundation! #brandchat Q1 #brandchat

daddymacWI: Branding is between Safety/Security and Loving/Belonging #brandchat

duxdlux: #Q1 Agree that branding has to be considered/developed from the beginning. Integral to any sm profiles, etc #brandchat

MarketingMary: #1 #Brand id should permeate everything in a biz. If I were to put it on Mazlow’s hierarchy, I’d put it on every level #brandchat

JohnAntonios: #brandchat branding is closing the gap between our promise and what we deliver – so it has to fall right between level 3 and level 4

MrWordsWorth: @MarketingMary If it’s the foundation, it will influence every level #brandchat

LoisMarketing: #brandchat Q1 — also agree it must be there from the beginning

DrFernKazlow: Q1 – Branding is foundational. Must b considered from outset.What is the reason 4 your co/product existence? #brandchat

karenswim: Q1: I agree with @Brad42Fish & others definitely pre-existence and entire pyramid, it’s not a one& done task #brandchat

socialtality: Without a defined brand, how do you create focused Goals,Objectives,Strategies? #brandchat #brandchat

pmarckworth: Q1 I think branding permeates all Maslow levels once your basic needs are met. #brandchat

Brad42Fish: Q1 Branding is not a phase. It’s continual. Our brands exist whether or not we’re managing them. Manage it from the start. #brandchat

JoeKikta: Q1: Agree, need to consider from beg., but is defined throughout the entire process. #brandchat

denverdogworks: RE Q1: branding should be considered a “basic need” of any business according to Maslow’s chart #brandchat

merylevans: Strategy first, yes. @JoeKikta: Q1: Agree, need to consider from beg., but is defined throughout the entire process. #brandchat

JohnAntonios: #brandchat – would you distinguish between branding and personal branding in the pyramid?

JoeKikta: Q1: That chart tho is how it happens for most people and companies; or has in the past #brandchat

denverdogworks: RE Q1: What did they say in the bible about loaves and fishes? Same can be applied to branding #brandchat

shotgunconcepts: #brandchat Q1 Even the “lovable loser” brand groups work because of shared interests (ala Maslow 3rd level) Think Chicago Cubs, etc.

duxdlux: @JohnAntonios In small biz there is always an element of personal branding. Fewer staff, closer engagement with owners, etc #brandchat

Brad42Fish: Q1 If you think of your brand as “cumulative result of ever interaction audinece has with/about you,” then brand must come first. #brandchat

correlationist: #brandchat – personal branding is perhaps even more vital for small biz, although all brands need to develop personas

JohnAntonios: i think the desire to exist i in social media comes before we even think where we stand as a brand – not saying it’s right #brandchat

Brad42Fish: Q1 the pyramid more applicable to personal brand than corp brand. Living in modern world, we have first few levels handled. #brandchat

karimacatherine: Q1: I believe that branding evolves so it is an ongoing process. Strategy comes first #brandchat

JohnAntonios: we hop on the SM train to simply exist, then we build up our brand, in an ideal world we should plan first, but it’s the need #brandchat

neilmckenzphoto: Q1: I wonder how many psychologists can agree on the left side of the pyramid? Now we add the brand folks! #brandchat

duxdlux: Level 2 of “structure” seems vital step for small biz where resources/staff limited. Concern for ability to follow thru/sustain #brandchat

denverdogworks: RE Q1; I had been in business for years w/o a brand philos. then I hired @davidsandusky and changed our outlook on our biz #brandchat

CASUDI: @correlationist In small BIZ it is the relationship/person people do biz with ~ so YES to personal branding #brandchat

denverdogworks: RE Q1: before our branding program efforts our brand commitment was the last thing on our mind! #brandchat

JohnAntonios: it would be interesting to see the % of people fail at level 2 or 3 and never move up the pyramid – due to lack of purpose #brandchat

JohnAntonios: #brandchat remember guys, the pyramid is not a strategy, it’s a series of needs, people want to get on that SM train, some with no objective

maltaee: Q1: Personal Branding is an ongoing process so I think its in the right place assuming it passes the branding steps. #brandchat

Q2: How does a company brand affect their vendors, suppliers, referral sources, employee’s brand when there’s negative PR (i.e. Toyota)

denverdogworks: RE Q2: How can the vendors, suppliers, etc refer if they dont know who you are? #brandchat

karenswim: Q2: It depends on how brand responds to negative PR, response can reinforce brand values & consumer confidence or highlight fraud #brandchat

MarketingMary: Q2 If a #brand is strong, it will survive any negative p.r. Look at Tylenol. Will Toyota fare as well? #brandchat

denvan: Ah, Q2 then. The easy answer: depends on the product / brand architecture… #brandchat

denvan: Q2 (cont’d) In a Procter & Gamble model, corp brand doesn’t matter. In the case of Apple, corporate brand value is supreme. #brandchat

shotgunconcepts: #brandchat Q2 — ALL touchpoints with any group (vendors, employees, etc) affect the brand in positive or negative PR environment

merylevans: Some companies brand prod saying cust needs this. Making square peg fit in round hole. Needs to think of cust 1st. #brandchat

neilmckenzphoto: Q2: I think Toyota did a great job of responding. Brand is possibly stronger now. #brandchat

merylevans: @MarketingMary My family recently got a used car. Someone already commented, “Not Toyota?” #brandchat

CASUDI: Q2: Good handling of NEG PR can reinforce brand ~ Tylonol V Toyota #brandchat

duxdlux: Agree response to PR troubles will be different for every brand, company structure and level of customer engagement #brandchat

correlationist: @neilmckenzphoto So far they have done well Q2: I think Toyota did a great job of responding. Brand is possibly stronger now. #brandchat

MarketingMary: Q2 Any business problem will strip away the veneer and show the true brand. Be ready ahead of time. #brandchat

christinet6d: Q2: You should develop your brand as deeply as possible before launch, but you have to be flexible too. #brandchat

CathyWebSavvyPR: Q2: How does a company brand affect their vendors, suppliers, referral sources, employee’s brand when negative PR (i.e. Toyota) #brandchat

maltaee: Q2: Toyota brand will recover soon as Dubai did > How Dubai Builds Brands http://bit.ly/co0sXf (expand) #brandchat

Brad42Fish: Q2: People are more loyal to brand when something goes wrong + it’s fixed than they are to brand where nothing ever goes wrong. #brandchat

correlationist: #brandchat – for handling any neg PR across any category, “owning up”, taking responsibility, being transparent and honest, will help

pmarckworth: Q2 Toyota is dealing with a lack of trust. They were the brand you could rely on, now the one who hid the truth. #brandchat

JohnAntonios: brand attributes should be clearly defined, flexibility in reaching objectives is possible, but you can’t be a brand for everyone #brandchat

shotgunconcepts: Q2 – brands that step up proactively always make it through bad PR incidents (Tylenol, Wendy’s Chili finger, etc) #brandchat

LoisMarketing: #brandchat Q2 Example of neg PR’s destruction — ValuJet after Everglades crash in mid 90s. Brand was not strong enough, could not recover

karimacatherine: Q2: I believe a comp. negative brand tremendously affects a brand at all their contact points ! #brandchat

karimacatherine: Q2: Negative branding affect also a lot Front line employees. #brandchat

TheKimSchneider: Q2 Good to know ur niche before you get started; but if it should change a bit, go w/ flow; if changes a lot, something is wrong #brandchat

Q3: How deep should we go in define our product brand before launching?

denverdogworks: RE Q3: it should be totally defined, research, tested and critiqued before launch #brandchat

socialtality: Q3: Prior to launch, know what customer need your product or service satisfies, and how it satisfies it. #brandchat

duxdlux: Q3 product brand will always evolve, but basic identity and positioning must be established before you even know how to launch. #brandchat

Brad42Fish: Q3: You need to have your desired brand completely nailed down before launching any product/service. #brandchat

MrWordsWorth: Q3: How deep? As the Bee Gees once asked, how deep is your love. Know it inside & out before you go out. #brandchat

DrFernKazlow: Q3 @brandchat U need 2b clear abt prod/serv/brand b4launching, but don’t want defining 2 become excuse 4 not acting! #brandchat

denvan: Q3 I always say the brand should be the spine of your product, not the sticker you paste on at the end. #brandchat

neilmckenzphoto: Q3: Need to define the brand before launching then again you won’t know what the brand is untl it is launched #brandchat

Brad42Fish: Q3: Or as @denvan puts it, maybe you should completely define your desired brand before developing the product/service. #brandchat

CASUDI: Q3 Deep as U have time & $ for ~however keep in mind it will evolve/change so needs to have the flex ingredient in initial design #brandchat

daddymacWI: Q3: Need to know brand before launch. Get it right the first time #brandchat

pmarckworth: RT @Brad42Fish: I agree Q3: You need to have your desired brand completely nailed down before launching any product/service. #brandchat

daddymacWI: Q3: Don’t get too stuck on defining brand at point in time, a brand needs to be constantly evolving #brandchat

DrFernKazlow: Q3 Strategy b4 launch essential, but don’t make defining/strategizing excuse for not taking action! #brandchat

LoisMarketing: Q3 #brandchat Begin with strong core brand … treat like core values .. realize brand will be refined and developed over time

denverdogworks: RE Q3: I think this question plays at the core of the Toyota problem. I think they didnt test enough b-4 launch #brandchat

denverdogworks: RE Q3: Ford brand recovered after Pinto fiasco and it even leaked to pay ppl off rather than fix the prob. #brandchat

maltaee: @christinet6d: Q3: U should develop your brand as deeply as possible before launch. #brandchat < How do you build it DEEPLY without people?

neilmckenzphoto: Q3: Need to define the brand before launching then again you won’t know what the brand is untl it is launched #brandchat

sCastilla: Q2: be honest and get the word out quick #brandchat

christinet6d: Q3: Important that brand remains flexible after launch. The deeper you dive, the more you know about where your brand can go. #brandchat

CathyWebSavvyPR: Q3 The deeper you go into branding & integrated marketing strategizing – the stronger the launch. include audience testing #brandchat

merylevans: Here’s another example. Peanut butter. Anyone quit Peter Pan? We switched, but went back after problems passed. #brandchat

denverdogworks: re Q3: Research, Research and more Research before launch #brandchat

correlationist: #brandchat Q3: a. define objectives b. define target c. test water with target subset d. modify/realign e. LAUNCH

MarketingMary: Q3 Go deep in defining brand before launch (consumer research, brand strategy) but evolve with the consumer. #brandchat

denvan: Ah Q3. The brand manager should define whole brand experience from conception to grave. Thta’s how deep it should go. #brandchat

DavidSandusky: Q3 all the way to the core #brandchat

pmarckworth: Q3 You must know who you are & be able to say it clearly before you can take any other steps. #brandchat

Brandingguru: Q2 – Toyota #Brand will survive with attempt to fix problems and facing them head on. If you have a #Toyota, you’ll love again #brandchat

CASUDI: @CathyWebSavvyPR Q3 ~ YES dont forget the connection between the branding & marketing strategy #brandchat

CathyWebSavvyPR: Q3 on the other hand – if you go so far into branding, you could end up with a brand yo love – that no one else loves/wants #brandchat

karenswim: I have to admit after a lot of time has passed I sometimes forget why I was “boycotting” a brand #brandchat

denvan: Q3 Properly defined, the launch is just another day at the office for a holistic brand. #brandchat

MrWordsWorth: @pmarckworth Absolutely. Know who you are and what you are about before you go out, then adapt as you interact. #brandchat

merylevans: Q3 How do you know when to stop? Very easy to keep going with research & strategy as no right/wrong/perfect answer. #brandchat

CathyWebSavvyPR: Q3 Launchinga brand requires balance – branding & marketing strategy go hand in hand B4 prod launch. idea, audience, need #brandchat

andrewmueller: Q3 define values, Corp ID, code of conduct, core messaging, desired perception by each public #brandchat

karenswim: Q3: Research your intended market, test with them, as @CathyWebSavvyPR pointed out don’t create brand u love, customers hate #brandchat

denverdogworks: RE Q3: Good example is Boston Market/Chicken. They launched too fast and too big before gaining hold in market share #brandchat

DavidSandusky: Q3 my favorite book on product launch is “Four Steps to the Epiphany”-Blank, it is about the customer #brandchat

CathyWebSavvyPR: Q3 Pord branding prlauch steps (skimming surface) 1)prod. idea, 2)ID need, 3)ID audience, 4)craft brand 2 match 2 & 3 #brandchat

DavidSandusky: Q3 core = values, compentency, strength GO DEEP #brandchat

JohnAntonios: testing is critical, but you can waste time. know your brand thoroughly and launch, knowing it will allow you to be proactive #brandchat

shotgunconcepts: Q3 — Brand should be embedded in the essential DNA / core of any product prior to launch #brandchat

correlationist: I say it is imperative! JoeKikta @MarketingMary Evolve with the consumer. Understand the market and don’t be afraid to change #brandchat

DrFernKazlow: @JohnAntonios Same issue of balance – testing can be avoidance of action #brandchat

merylevans: Q3 Could the depth depend on the product. For instance, cars have a serious safety issue. Needs more prep than a food item. #brandchat

maltaee: Q3: The whole point is to find ur unique niche/service, not how deep, u can launch 1000 products/day but will all fail soon. #brandchat

shotgunconcepts: Q3 — there should be a brand rep on any R&D / product development team #brandchat

denvan: Q3 Before launch, a brand is a hypothesis; at launch it’s a theory; after, if you’ve been smart, it’s a solid fact. #brandchat

denverdogworks: RE Q3: The media is designed to incorporate brand switching #brandchat

karimacatherine: Q3: Research and for this, SM is great. can even help you refine product! #brandchat

andrewmueller: Q3 to find ur “brand” you must test perceptions of customers, not by asking, but by analyzing the actions they take #brandchat

neilmckenzphoto: Q3: @JohnAntonios Your brand is initially defined by you but in the end your audience makes their own definition. #brandchat

JohnAntonios: @neilmckenzphoto this might translate into your forcing your brand, it should be a creation from a need of the client, not ours. #brandchat

Q4: What you do when your business didn’t get any attention after one year? Is it time to evolve brand? What type of check-up do you use to diagnose need(s)?

andrewmueller: .@brandchat Q4 the brand never stops evolving, if you view it as static you will fail! #brandchat

neilmckenzphoto: Q4: What do they say – “Evolve or become extinct”? #brandchat

Brad42Fish: Q4 Your brand’s job isn’t to get attention; its job is to be authentic + connect. Getting attention is job of your marketing. #brandchat

MrWordsWorth: Q4: you do the sales research, you do the focus groups, you look at why you’re not connecting, you evolve. #brandchat

LoisMarketing: Just spotted this post — thought I’d share with the #brandchat crowd! http://bit.ly/bQmYy1 (expand)

karenswim: Q4: If it’s been a year & your biz has not rcd attention, you’re not in business! #brandchat

MarketingMary: Q4 If you waited a year to find out your brand didn’t get attention, you waited WAY too long #brandchat

CASUDI: Q4 ~ diagnosis first ~ then evolve/change brand and or marketing ~ or other ~ many brand changes can be a problem in itself #brandchat

neilmckenzphoto: Q4: Metrics – feedback from customers, influencers, media and of course – sales growth. #brandchat

merylevans: Q4 If you don’t evolve brand, it will die. That’s product life cycle. Brands live on due to RIGHT evolving not “sake of”. #brandchat

LoisMarketing: #brandchat Q4 One year likely WAY too long .. be ready to refine from the beginning. Ex: fast food chains quickly pulling menu items

GetResults: Q4 – brand launches as your idea, then market takes over & creates a new reality, Marketers must adapt or perish #brandchat

JohnAntonios: Q4: #brandchat understand why, study the options, and weigh the best alternative!

Brad42Fish: Q4 Your brand must be fluid, but it must always be true. #brandchat

correlationist: #brandchat – in this era of real time location intelligent discourses, you’d better be listening in real time, and acting in real time.

susanguarneri: Maybe nothing wrong with the brand but instead u chose the wrong target audience who does not value your brand? #brandchat

DavidSandusky: Q4 most successful brand did not get attention in year one – google, The Simpsons #brandchat

shotgunconcepts: Q4 branding is a slowcooker, not a microwave Takes years of customer experiences for results Changes too often, too quickly hurts #brandchat

wvpmc: Q4 if haven’t rcvd attention in a year without changing up tactics you prob don’t have interim benchmarks built into measurement #brandchat

andrewmueller: It is your brands job to give your publics a clear “gut feeling” about your product, service, or co. 1of2 #brandchat

andrewmueller: 2of2 this is done by living by values and demonstrating them at every touchpoint #brandchat

CathyWebSavvyPR: Q4 after 1 yr, brand gets no attn – ID where problem stems from: is it the product, branding, marketing, market forces or combo #brandchat

Brad42Fish: Q4: Always be willing to tweak your brand message. #brandchat

pmarckworth: Q4 plan, implement, evaluate (listen), adjust – over and over – will keep you from getting a year in & then being surprised #brandchat

denvan: Q4: And actually, uin my definition, a brand w/o attention is like art w/o an audience: a contradiction in terms. #brandchat

CASUDI: Q4 ~ the listening ingredient can give one a good take on brand, especially today w fast comm like SM #brandchat @correlationist

Brad42Fish: Q4: If no traction after a year, something other than brand might be problem: target, product, advertising, etc. #brandchat

DrFernKazlow: Q4 Have look at where the issue is-prod/service, target audience, marketing message or strategy, price point, lack of alignment #brandchat

MarketingMary: Q4 What is brand “attention?” Sales? P.R.? Core customers? Depends on metric if you consider brand successful. #brandchat

Brandingguru: Q4 The power to evolve the #brand is saving grace of smaller, more nimble ventures – or big ones who move like they are small! #brandchat

EricBuchegger: Q4 Reassess your marcom strategy, and determine if using right channels/mix. #brandchat

GetResults: @CathyWebSavvyPR Q4 – you can’t wait a year, you should be adapting (what you learn from sls) daily – it’s ongoing! #brandchat

Brad42Fish: Q4: Nothing kills a bad prodcut quicker than good marketing. (random but related quote I’ve always liked) #brandchat

shotgunconcepts: Agreed. Tweaks are the answer. Not massive shifts. RT @Brad42Fish: Q4: Always be willing to tweak your brand message. #brandchat

SJAbbott: Q4 Be realistic about time + attention. Make sure the model for your business works, and the brand supports it’s success. #brandchat

CathyWebSavvyPR: Q4 – Often it can take a year oso for a Brand to get traction – if it has been builing steadily, but slowly, tweak it, #brandchat

CathyWebSavvyPR: Q4 – Often it can take a year oso for a Brand to get traction – if it has been builing steadily, but slowly, tweak it, #brandchat

karenswim: Q4 I think key difference in building slowly and no attention, slow build is fine, no attn is problem #brandchat

GetResults: Q4 As @CASUDI points out – 2 many self-initiated changes can hurt brand ID, once launched, its all about responding to markets #brandchat

andrewmueller: Q4 sentiment analysis for each public, as well as financial info such as FRY, test raising prices and how it affects FRY #brandchat

andrewmueller: Q4 customer service activity, ask 1Q at end of each call “what three words best describe your experience today?” #brandchat

Pitch, Plugs, C2A

brandchat: PITCH: Hot TOPICS will continue here in 10 mins: http://www.yourbrandplan.com/forum/brandchat/ #brandchat

neilmckenzphoto: Thanks everyone. Thoughts on this? http://bit.ly/9mVwP4 (expand) #brandchat

denvan: Call to action: need thoughts on latest post: is PETA cruel to supermodels? My modest letter here: http://bit.ly/bOrjiI (expand). #brandchat

maltaee: Pitch: Nothing to sell you, I created Facebook fan page for branding staff > http://bit.ly/4dMpPc (expand) < JOIN 😀 #brandchat

Brad42Fish: 42Fish is a creative solutions firm that helps clients create their desired reaction via branding, mktg, advrtisng + design. #brandchat

CathyWebSavvyPR: Related topic tonight on #SmallBizChat – How to create a product-based business w/ @sandyabrams 8-9p ET #brandchat

GetResults: PITCH – Want help finding/initiating creative solutions to grow your biz/brand. Call 2 Action – Free Initial Consult #brandchat

DavidSandusky: new to #brandchat and added value today? you will be added to the list http://twitter.com/DavidSandusky/brandchat

CASUDI: MY new branding piece ~ http://bit.ly/9GmHUV (expand) I ‘d really like your opinion? #brandchat

DavidSandusky: #brandchat – Q1 was our HOT TOPIC: You can share ur 2 cents + resources here: http://budurl.com/unxl http://bit.ly/9zRFaA (expand)

CASUDI: PITCH ~ About me ~ http://bit.ly/9GmHUV (expand) ~(apologies to those who got this on #brandchat :-)) #smallbizchat

karimacatherine: Nestlé Crunch are buzzing with YouTube, Facebook, and Olympic Stars http://ow.ly/16kF5 {brand alert for @thebrandbuilder :)} #brandchat

It was all about branding with question one sparking a lot of discussion about marketing and branding.  Is it a chicken and egg scenario?  Is it marketing strategy and brand plan versus marketing and brand strategy?  Be sure to weigh in on the HOT TOPIC areas of the recap forum:  http://yourbrandplan.com/forum/brandchat

Q1:Which come first – marketing or branding?

correlationist: #brandchat Q1: marketing came first, because brands are built over time. First there has to be a product, then awareness, finally image ??

karenswim: Q1: B4 you can market, you have to have a clear & articulate brand message #brandchat

socialtality: Q1: Brand is born and then evolves according to marketing and interaction with customers #brandchat

MarketingMary: Marketing, the umbrella “M” word, is everything you do to build a brand and sales #brandchat

denverdogworks: RE: Q1 i think that brand should come first so you can market the brand #brandchat

neilmckenzphoto: Q1:Which come first – marketing or branding? I would say brand as it encompasses more than marketing. #brandchat

EF_Forbes: I think you have to understand your consumer/community expectations before you create a promise or expectation through branding #brandchat

denverdogworks: RE Q1: if you market first without brand how will people know who you are? #brandchat

MrWordsWorth: Q1: The brand should come first. Gives you something to market, and you refine by measuring your marketing. #brandchat

DavidSandusky: Q1 Brand. You must come to terms in what you stand for before you market #brandchat

neilmckenzphoto: Q1: @karenswim I see a lot of companies marketing without any clear & articulate brand message #brandchat

kikilitalien: Q1:Which come first – marketing or branding? I’m of the mind that branding should always come first #brandchat

MrktFrsh: Q1: BRANDING come first. MARKETING is the marketplace expression of ur Brand–permeates all media and communique. #brandchat

denvan: Q1 Branding is the engine. Marketing is the cupholders. (but maybe I’m biased). #brandchat

MarketingMary: Q1 Brand is association people have in their mind. Without actions (or inaction) how can customers form a perception? #brandchat

pmarckworth: Q1 your brand =who you are: person/product/company. Comes 1st &mkt.flows from it. Must understand & articulate your brand 1st #brandchat

MediaCollective: Branding sould come first, its your introduction to the party and first impression opportunity otw, your in sweat pants #brandchat

denverdogworks: RE Q1: You can market and advertize like crazy but if no one knows who you are what is the point? #brandchat

CathyWebSavvyPR: Q1 If have 2 choose, then marketing Strategy 1st, when ID cust./audience & what yr “selling”, then Branding, then mktg plan #brandchat

neilmckenzphoto: Q1: Brand is something you create or earn, marketing is something you do. #brandchat

MediaCollective: Q1 I guess theres no magic Brand-aid for that chicken or egg #brandchat

denverdogworks: RE Q1: there is a place that sells hamburgers…. There is another place that sells burgers with a clown! #brandchat

DavidSandusky: Q1 common mistake, sm biz eager to name a brand and tab w/logo. fun, but stands for nothing #brandchat

HuebnerPetersen: Before you can begin marketing you must establish a brand strategy & develop an identity (keys of BRANDING) #brandchat

andrewmueller: Q1 “Brand” is largely a result of Marketing, Product identity must be established before marketing is served #brandchat

MarketingMary: Q1 You may know what u stand for, target audience other promises, but only what customers perceive is true brand identity #brandchat

DavidSandusky: @MarketingMary true, but a great brand gets to lead perception by doing #brandchat

pmarckworth: Q1 @brandchat I agree it’s all marketing – different pieces that all need to be in place and tended #brandchat

CathyWebSavvyPR: Q1 Many of diffs. we are discussing come from definition of both terms – marketing vs marketing plan, branding vs bran ID? #brandchat

neilmckenzphoto: Q1: It funny that to mrktg folks its mrktg, to brand folks its brand – “To a hammer everything looks like a nail”? #brandchat

denvan: Q1: So are we agreed that branding is the chicken – and marketing the omlette? #brandchat

socialtality: Q1: Positiong and setting voice is art of branding. W/O positioning and voice, how does one market? #brandchat

DavidSandusky: Q1 is why I don’t like “ing” in brand. confuses what we do with a brand #brandchat

MikeBaltus: Doesn’t branding & mkting walk in a side by side formation simultaneously? #brandchat

pmarckworth: Q1 I think your brand is central and constant. Your message evolves based on strategy and audience. #brandchat

correlationist: #brandchat @brandchat – what is objective of asking Q1 ?? designing brand plans or mktg programs ??

JoeKikta: Dare I ask what everybody considers the difference between a Marketing Mgr and a Brand Mgr?…. #brandchat

DavidSandusky: Q1 I have never hired a marketing manager before a brand manager in product development #brandchat

MikeBaltus: brand is who you are as a company, mkting is you products your offering #brandchat

brandchat: Q1 but I have heard of marketing managers hiring brand managers #brandchat

neilmckenzphoto: Q1: @JoeKikta Sales are down,everyone is mad at the mrktg dept, time to bring in the “Brand” crew – “rebrand” #brandchat

livingforgiving: Q1 what came first? marketing or branding ~ answer: Brand, switchin ‘brand’ confuses customers & changes entire direction DO OVER #brandchat

GetResults: @brandchat Q1 – Brand intention is aspect of marketing. Once launched, brand evolves, influenced by mkting & cust acceptance. #brandchat

Q2: What brands are shining examples of branding done right + what ones are ‘losing’ at branding and why?

denverdogworks: RE Q2: Right: Levis Wrong: Tiger Woods #brandchat

socialtality: Q2:(drum roll plz) Apple-done right. IBM-just done? #brandchat

MrWordsWorth: Q2: I would say that NBC represents branding gone horribly wrong. NBC=nothing but clowns #brandchat

karenswim: Q2: Harley Davidson – brand done right #brandchat

DavidSandusky: Q2 Toyota had a great brand two weeks ago #brandchat

HuebnerPetersen: Q2: Well, of course, there’s Apple. Leading their category, innovating, providing consumers w/what they don’t even know they want #brandchat

jdojc: Toyota used to have branding done right. These days it’s struggling. #brandchat

MarketingMary: Q2 Target gets my vote year after year. Great positioning, consistency, authenticity, social responsibility=Credible brand #brandchat

neilmckenzphoto: Q2: My fav brand is DuffeyRoll in Denver. Once you have their cinnamon rolls you will become an evangelist. #brandchat

EF_Forbes: Definitely apple @socialtality. They created a true complete consumer experience with their brand. #brandchat

mariaduron: #brandchat Q2: Southwest, Zappos, Ford – right; AOL, Craigslist – wrong

jdojc: @mariaduron why Craigslist wrong? #brandchat

JoeKikta: @DavidSandusky Sounds good. I’ve seen them used interchangeably & I think branding & marketing so closely tied it matters little #brandchat

DavidSandusky: Q2 Apple, Southwest Airlines, Richard Branson, Zappos, #brandchat

socialtality: Q2:Apple focused on the user interaction – made “intuitive” foundation of brand experience. #brandchat

HuebnerPetersen: Q2: “Downward spiral”? Toyota (momentarily), not living up to customer expectations or delivering on brand promise. #brandchat

karenswim: Q2: Government – brand fail #brandchat

denverdogworks: RE Q2: I dont think Craigslist is wrong just how people use it. It is actually a great concept #brandchat

denvan: Q2 Apple is an obvious one. But I think they may be starting to let success dull their edge. #brandchat

EF_Forbes: Yahoo is certainly trying…They have completely rebranded and really made a big push with marketing #brandchat

socialtality: Q2: Toyota has a watershed opportunity to address concerns and make brand even stronger #brandchat

denverdogworks: RE Q2: Dominos is a good example of brand gone horribly wrong and now they are trying to change it. #brandchat

MediaCollective: Good brand,,,Trader Joe’s needs help brand,,, Toyota #brandchat

Verilliance: Interesting study I read this morning also about how brands that are online have more recognition and loyalty. #brandchat

CathyWebSavvyPR: Q2 Brands done well include apple, but they don;t really engage in social media well. long story. cd be sooo much stronger #brandchat

EF_Forbes: Whole Foods. Pretty incredible what they have done with branding. #brandchat

GetResults: Q2 – Tylenol is having an Anacin moment. Their response will either steel their brand, or they’ll have a long, painful, recovery. #brandchat

denvan: IKEA is always up there as a brand doing it right. #brandchat

karenswim: Q2: Sharpie and Dunkin Donuts – brands that get it right #brandchat

denvan: Zappos.com is an end-to-end brand promise-to-delivery success. If they can survive Amazon. #brandchat

correlationist: True. Probably because frugality of consumers in this enviro has redefined “value”. So Hyundai, Kia gain share @jdojc #brandchat

CathyWebSavvyPR: @EF_Forbes Yahoo may be an example of branding/marketin put before strategy. #brandchat

karenswim: Q2: Can’t ignore Starbucks for brand confusion #brandchat

Verilliance: Yahoo is using neuromarketing to help with brand repositioning #brandchat

correlationist: Agree!! Have you seen their SM engagement for a new store opening. @denvan IKEA is always up there as a brand doing it right. #brandchat

CathyWebSavvyPR: Q2/Q3 AT&T has done a pretty good branding turnaround (iPhone helped lots) #brandchat

AndrewDando: RE Q2: Springbok rugby team, Virgin gyms, Dunhill has just performed a great rebrand of its South african cigarettes #brandchat

livingforgiving: Q2 Brands done right? A: Levi Strauss … seemed like every1 owned a pair ~ Done wrong? Kodak – they fired their research dept #brandchat

evldesign: @brandchat A company branding right is JetBlue, tough industry at this time and they have high customer service marks. #brandchat

Q3: How do you save a brand on a downhill spiral?

denverdogworks: RE Q3: Good crisis PR plan! #brandchat

jdojc: Brand resiliency is important but these days, the company behind the brand needs to be resilient as well. #brandchat

socialtality: Q3: Save a brand from down spiral? Reassess your customers needs through careful research/monitoring and adjust and address #brandchat

EF_Forbes: Q3. If we take the dominos example, you listen and react instead of trying to blindly push ahead #brandchat

neilmckenzphoto: Q3: How do you save a brand on a downhill spiral? Hire a new agency and change the logo? Get new management! #brandchat

DavidSandusky: Q3 make sure all (sales/mktg/ops/HR…) remember brand values and work as ONE #brandchat

jdojc: Q3: A mea culpa followed by a very good action plan to redress issues #brandchat

gavangibson: brands like Apple, Zappos are reinforcing that #designthinking is the cornerstone of successful products and services. #brandchat

Verilliance: As for the Ipad…I don’t think it is underwhelming at all. The simplicity of the user experience is what nails it. #brandchat

wileyccoyote: RE: Q3, establish a killer #PR campaign w real customer testimonials and famous peeps or toss around the thought of rebranding #brandchat

Worob: Q3 Listen first. research. pinpoint where the issues lie. then take action #brandchat

Verilliance: This is what Apple does well…making tools that get “out of the way” of what we’re trying to do. #brandchat

MediaCollective: Q3 first listen, re-evaluate policy, product or issue, make a valid change then re-engage audience with truthful solution/change #brandchat

denverdogworks: RE Q3: I think we should ask the Obama team what they are going to do regarding question 3. #brandchat

CathyWebSavvyPR: Q3 Save a downward brand spiral w/ short term quick, but well-planned action. Then reassess &retool mrktg strategy #brandchat

karenswim: Q3: Identify source of spiral – internal? external? refocus, resolve #brandchat

EF_Forbes: Seems like listen is key point in saving brand So,shouldnt it be a key point in any branding?In construction of as well as fixing #brandchat

MrWordsWorth: Q3: downward spiral: you need to engage the consumers, see where the issues are, make changes, go back to them. Keep repeating. #brandchat

HuebnerPetersen: Q3 My thoughts exactly RT @wileyccoyote: Getting back to the core. What’s your brand platform, core identity, brand promise, etc? #brandchat

Worob: Q3 evaluate past initiatives and see what’s worked/what hasn’t. that’s the first step. #brandchat

jdojc: Q3: Check to see if you’re still relevant #brandchat

denvan: IMO Dominos went too far in dissing their old product. Colbert nailed them on this. #brandchat

pmarckworth: Q3 understanding core, listening and responsiveness may be things that keep brand from downward spiral in the first place #brandchat

neilmckenzphoto: Q3: @wileyccoyte – what if the core is rotten? #brandchat

Verilliance: Number one priority in brand resiliency: meet your audience where they are. #brandchat

Worob: Q3 don’t be something you’re not. dont launch a twitter campaign, for example, unless it makes sense. #brandchat

andrewmueller: Q3 Strong brands don’t have downward spirals, they have problem events they must react to in a way that exemplifies their values #brandchat

MarketingMary: Q3 Keep brand from downward spiral in first place with lots of sould-searching vs bonuses & accolades #brandchat

andrewmueller: Q3 toyota and the sticky accelerators is a good example, will be interesting to see how they react #brandchat

HuebnerPetersen: @EF_Forbes Agreed, change is often required, but 1st step is assessment/evaluation of core values, what your brand set out to do #brandchat

denvan: Q3 McDonalds has done pretty well at pulling out of spirals in the last few years by focusing on core promises. #brandchat

denvan: Q3. Starbucks is wrestling with this. CEO has gone back to basics in retail stares. But then he did that VIA thing… #brandchat

MediaCollective: Q3 good question, Pair larger than lifer’s with other key company players / share the light , if goal is to b more we vs. me #brandchat

livingforgiving: Q3: save a downhill spiral? A: fluid growth ahead of your target market Know ur customer base Know whats hot & whats not #brandchat

andrewmueller: Q3 so it appears that if an event can spiral, then best management is to get back to basics of the brand values and live by them #brandchat

Q4: When a company hires someone with a strong personal brand, how do you incorporate their brand without overshadowing company brand?

kikilitalien: Q4: When company hires some1 w/a strong personal brand or rep, how do u incorporate their brand w/o overshadowing company brand? #brandchat

MediaCollective: Q4: When company hires some1 w/a strong personal brand or rep, how do u inc their brand w/o overshadowing company brand? #brandchat

denverdogworks: RE Q4: incorporate that brand into your marketing efforts. You hear it all the time when so and so gets hired as a CEO etc. #brandchat

pmarckworth: Q4 good brand focus on meeting the needs of their best customers rather than pushing a product. keeps the core from rotting. #brandchat

karenswim: Q4: If you have hired correctly, personal brand will align w/co brand & culture so will not overshadow but enhance #brandchat

MarketingMary: Q4 When hiring a strong personal brand be sure it is in alignment with co brand=synergy #brandchat

neilmckenzphoto: Q4: I would hire as many people with strong personal brands as I could – just need to make sure they are working for me. #brandchat

denverdogworks: RE Q4: Shall we say Press Release! #brandchat

socialtality: Q4: Someone get Chris Brogan on the line . . . #brandchat

Verilliance: “digital consumers have stronger relationships with brands”. Not much info though. 😦 http://bit.ly/97UHap (expand) #brandchat

DavidSandusky: Q4 strong personal brand/reputation should alway enhance, not overshadow company #brandchat

karimacatherine: Q4: this is sthing that needs to strategized as their pesonal brand might be one of the reason why you are hiring them. #brandchat

EF_Forbes: q4 you harness the reach and influence of their personal brand instead of trying to take it over #brandchat

wileyccoyote: RE: Q4,I think it’s a win-win.If strong pers brand has strong following,hopefully that carries over into increased trust of brand #brandchat

correlationist: #brandchat – Q4. Personal branding is the KEY!! Everybody will need to have a personal brand, not just the CEO. Everybody.

denvan: Q4 Hire for the ability to shine light on the brand. Not upstage it. #brandchat

MarketingMary: Q4 Strong personal brands + compatible company brand=sum greater than individual parts #brandchat

andrewmueller: Q4 it is not a competition personal band is lent to the company and vice versa, they must be complimentary #brandchat

Pitch, Plugs, C2A, etc.

Worob: Gotta run. great insight. Looking fwd to next chat! Pls checkout my PR at Sunrise blog – worob.com #brandchat

brandchat: Next week’s THEME: SMALL BUSINESS BRANDING. Post Ur idea for ?s/topic around that theme here: http://facebook.com/brandbuzz #brandchat

DavidSandusky: #brandchat hot topics now posted. Post your articles, resources and bring on your thoughts http://budurl.com/q48j http://bit.ly/amCDID (expand)

DavidSandusky: Your Brand Lives in a Virtual World http://bit.ly/aXz8DR (expand) by #brandchat original @neilmckenzphoto

HuebnerPetersen: A continuous & strategic investment in branding creates resiliency. Example: Toyota http://bit.ly/bkYSrC (expand) (Inspired by #brandchat)