#brandchat recap from Wed., Jan 27 THEME: Personal Branding

Posted: January 30, 2010 in brandchat recap, Twitter
Tags: , , , , , ,

Q1: What best resources have U come across to show employers that personal brands matter?

CathyWebSavvyPR: @mariaduron Q1: successful online brands such as @Zappos, @comcastcares, Amazon & others. #brandchat

denverdogworks: agreed, successfull rands like Apple and Zappos #brandchat

CathyWebSavvyPR: Q1b Also I research their competition & their audience demographics then – I SHOW them the convo they r missing #brandchat

GetResults: Q1 – the Google search is a wonderful tool. Shows how the virtual world is recording “anyone.” #brandchat

karenswim: Q1: In addition to socmed examples, I use in-house examples from other client facing positions #brandchat

mariaduron: #brandchat, Q1: I think the debacles U see w/individual brand and how they affect companies + sponsors are some research I collect.

denverdogworks: RE Q1: I also thnk some of the old school mom and pop’s efforts at branding are good resources #brandchat

DavidSandusky: Q1 I show employers their industry best COs w/employee and customer retention #brandchat

TNSinc: Q1 I help clients by teaching them how to monitor social and blog mentions. #brandchat

eamcc: #brandchat Q1. A google alert summary: 1. your name/brand, 2. a brand you admire, and 3. a competing brand.

pmarckworth: RT @DavidSandusky: Q1 I show employers their industry best COs w/employee and customer retention #brandchat

Brad42Fish: The best way for someone to see how a personal brand matters is always a negative PR situation of a well-known exec/company. #brandchat

CASUDI: @GetResults Q1: Agree Google is good way to keep track of own /other’s brand ~ also reputation management ~#brandchat

denverdogworks: RE Q1: Google alert is a great tool to monitor competition/brand of others #brandchat

DavidSandusky: Q1 when employer realizes how their personal brand matters in culture/customer experience, they are sold #brandchat

denverdogworks: RE Q1: We often look at examples of sports players since we are involved in seeking sponsors for Iditarod run in 2013 #brandchat

CathyWebSavvyPR: Q1 one version of where a personal brand helped rebuild a biz brand is Frank Eliason & @comcastcares – now a team #brandchat

TNSinc: Q1 We use an example comparing a salesmans little black book from the 80’s with the friend and follower counts of today. #brandchat

CASUDI: Q1: Thinking when I hire sub contractors for house design or corporate focus, does some level of personal brand matter? #brandchat

Brad42Fish: Q1: The bad examples simply show that doing it poorly (which includes not doing it) can hurt them and the company. #brandchat

neilmckenzphoto: Q1: Employers see personal brands everyday. Some can see better than others. #brandchat

CASUDI: Q1: Even a sole-entrepreneur /small biz needs to have their brand act together at some level:-)#brandchat

Brad42Fish: Personal brand is like corp brand in that if you aren’t controlling it, someone/something else is doing it for you. #brandchat

GetResults: @CASUDI Q1 – Subcontractors – Absolutely, they represent you on the job. They are an extension of your brand. #brandchat

denverdogworks: We only use contract trainers at @denverdogworks and they must be on board with the brand b-4 they come on as a trainer #brandchat

MrWordsWorth: @brandchat I think personal brand will matter there. Brand experience provided by 1 indiv. Can undo the other 3. #brandchat

pmarckworth: Q1 NPR report this morning referenced how pro athletes are enhancing or hurting their PB on Twitter #brandchat

livingforgiving: (sorry late) #brandchat Q1 What best resources showing brand matters? Answer: testimonials

Q2: What do U do to maintain/grow UR personal brand when UR not job hunting?

denverdogworks: RE Q2: blog every day #brandchat

karenswim: Q2: Sadly some let it slip and this is an essential part of career management, many need more edu. abt why this matters #brandchat

neilmckenzphoto: Q2: You have a personal brand whether you are job hunting or not. Everything you do counts. #brandchat

CathyWebSavvyPR: Q2 keep active in positive ways on Social media sites that are affective 4 yr brand (FB, LI, Tq) don;t ALL work 4 everyone. #brandchat

Brad42Fish: Although my personal brand is tied closely to the company I own, they’re not same. If they become the same, I’ve messed up. #brandchat

karenswim: Q2: When I worked in corp. I aligned my work with my brand & sought opps to strengthen, good 4 me & company #brandchat

DavidSandusky: Q2 great brands don’t change strategy when employed/unemployed… #brandchat

eamcc: #brandchat Q2. Accept/understand personal branding isn’t a project, but a daily mission. Enjoy it and thrive!

Brad42Fish: I view personal brand like reputation. Do good things, and you’ll have good reputation. Help people. Be nice. Act smartly. Etc. #brandchat

aliciafalcone: Q2 – Everything you don’t do counts as well regarding your personal brand. #brandchat

DavidSandusky: Q2 great brands not unemployed long if at all because reputation is greater than they are #brandchat

MediaCollective: Q2 to build personal brand is who you are, what you say and what you do,,,so be authentic #brandchat

CASUDI: Q2: A Personal Brand is intrinsic and NOT something you start & stop ~ whether job hunting or not #brandchat

MrWordsWorth: Q2: when not ‘job hunting’, I network, remain involved in community/professional organizations to maintain/grow my brand #brandchat

CathyWebSavvyPR: Q2 Also when building a brand whether solopreneur or employed, consider a blog, if it fits yr mkt showcase yr expertise #brandchat

wileyccoyote: Q2. Just like a corporate brand, you maintain consistency w your core. You are who you are. #brandchat

Brad42Fish: My biz partner + I realize that what people think of us as individuals, dramatically imapcts what they think of us as company. #brandchat

CathyWebSavvyPR: Q2 also – safer than having your own blog if you aren’t self employed – comment on others blogs, link 2 a google profile #brandchat

pmarckworth: Q2 personal brand goes beyond who you work for – it’s must be nurtured and attended to so it grows and thrives day to day #brandchat

Brad42Fish: It’s probably easier to fudge corporate brand than it is to fudge personal brand. People will discover who/what you are. #brandchat

SoulfulMarketer: The reality is that clients do “business” with “people”…not “companies” #brandchat

denverdogworks: Agreed branding is not a project but a mission! #brandchat

GetResults: Q2 – been so long since I job hunted…Guess operating factor is “you can never escape your own subjectivity.” Consistency counts #brandchat

eamcc: Wondering: Does #googlewave provide personal branding opportunities? #brandchat Q2

CathyWebSavvyPR: Found it interesting – @geoffliving sold his PR firm Livingston Comms, that felt 2 me much like a personal brand. can b done #brandchat

Brad42Fish: If you don’t like who you are, change you. Don’t change just your persoanl brand. #brandchat

wileyccoyote: @GetResults or as our CEO @kpkfusion says, “The world accepts you on your own terms” #brandchat #personalbrand

CathyWebSavvyPR: Q2 1 interesting thing about social media, twitter in specific: it’s hard 2 lie about who you are in 140 chars over time #brandchat

karenswim: I do agree big mistake to try to create personal brand that is not aligned with character, you will fail #brandchat

GetResults: Q2 What concerns me is impact on brand of “headline only” news readers. If they don’t see the story, can believe far from truth #brandchat

denverdogworks: A personal brand MUST align with character or you are just ACTING #brandchat

SoulfulMarketer: Education, joining prof groups, be active in social media Q2:What do U do to maintain/grow UR personal brand when not job hunting?#brandchat

livingforgiving: #brandchat Q2 Actions 2 Maintain Brand? answer Consistent effort 2 promote, communicate, show the brand w/ passion, b a consumer

Q3: What’s UR best response 2 these personal brand naysayers?

TNSinc: For Me I live by Popeye-ism #1 I am what I am. #brandchat

denverdogworks: RE Q3: what did they say in the movie? We are Sparta!! that is what you say to the naysayers re pers. brand #brandchat

CathyWebSavvyPR: @TNSinc but I like you – I never liked Popeye much 😉 slogan works though. I’ll try not 3 think of Popeye when I see yr tweets #brandchat

Brad42Fish: Q3: If they don’t buy into personal brand, just call it professional reputation management. They’ll buy into that. #brandchat

neilmckenzphoto: Q3: Response to personal brand naysayers – Go look in the mirror! #brandchat

DavidSandusky: Q3 I watch how people bash personal brand (or anything) as they represent their own brand LOL #brandchat

karenswim: Q3: Agree with @Brad42Fish, call it what you want but it exists and always has! #brandchat

GetResults: Q3 – response to pers brand naysayers – how we experience a brand is inclusive of environment & messenger. Can’t escape big pic #brandchat

pmarckworth: Q3 personal brand naysayers are missing opportunities #brandchat

CathyWebSavvyPR: Q3 There is a lot of hype around the term Personal Brand & all the new tools, but beneath the hype = truth. PB is here 2 stay #brandchat

CASUDI: @Brad42Fish perfect response ~ PROFESSION REPUTATION MANGEMENT~ to communicate Personal Branding at the corp level #brandchat

denverdogworks: RE Q3: in my buisness @teamineka We say if you are not the lead dog the view never changes: re naysayers pers brand #brandchat

DavidSandusky: Q3 personal brand naysayers tend to complain about self-promotion. I agree, great brands are promoted by others #brandchat

pmarckworth: Q3 Part of the problem is that the t iterm personal branding is so overused that it’s lost meaning #brandchat

neilmckenzphoto: Q3: Most of the business/personal brand arguement is semantics. Too many MBAs on steroids trying to make points. #brandchat

DavidSandusky: Q3 I’ve also noticed some naysayers change tone when they don’t get REFERALS #brandchat

Brad42Fish: Managing your personal brand will only do so much. it won’t make you rich. It won’t save your company. #brandchat

CathyWebSavvyPR: Q3 Pers Branding can be overdone: some ppl get large enough on a SM site, get busy & lose the personal touch that got em there #brandchat

GetResults: @Brad42Fish Q3 low hanging fruit – opp for quick buck – will always attract a questionable crowd, but not to #brandchat

MediaCollective: Not managing your personal brand esp if your the business brand “face” = poor case in point Tiger Woods #brandchat

eamcc: #brandchat Q3. Agree to disagree, then invite to revisit and compare results in six months 🙂 !

DavidSandusky: Q3 those who remember their personal brand strategy prior to social media get it is not about marketing you #brandchat

aliciafalcone: #Q3 We have perceptions about everything incl. people. If u believe brands are customer’s perceptions, everyone has brand. #brandchat

CathyWebSavvyPR: Q3 – other ways to combate Pers. branding naysayers is show successes & failures as in Q1 #brandchat

livingforgiving: #brandchat Q3 How do u respond to Naysayers? answer Thank you! Respect their opinion Take the High Road & Appreciate everyone’s feedback

Q4: What are challenges of diversity/minority/inclusion and personal brands?

neilmckenzphoto: Q4: I think SM is the great equalizer for challenges of diversity/minority/inclusion and personal brands #brandchat

karenswim: Q4: Not sure I get Q4, but it could be low blood sugar #brandchat

denverdogworks: RE Q4: just look at special olympics, ARC, Dis Amer. Veterans they use it to their advantage #brandchat

GetResults: Q4 -the challenge of diversity remains (for women & people of color) in having to do better to overcome “hidden” bigotry #brandchat

CathyWebSavvyPR: @mariaduron I ink that Social Media has, in part, leveled the playing feild as far as diversity/inclusion. #brandchat

Brad42Fish: Q4: Issues of ethnicity/gender/etc. can make it harder for person to establish personal brand that contradicts stereotypes. #brandchat

DavidSandusky: Q4 the challenges overcome often result in remarkable. #brandchat

karenswim: Q4: Huge challenge as there is a very real digital divide #brandchat

denverdogworks: RE Q4: we teach people all the time to have the mind of a champion at @denverdogworks and at @teamineka #brandchat

Brad42Fish: Q4: Breaking through stereotypes, however, can make your personal brand more memorable. #brandchat

CathyWebSavvyPR: Q4 y that I mean that I see peeps of all types interacting w/o paying attn 2 the little profile image. lots of tolerance on Tw #brandchat

karenswim: Q4: Access to tools has improved BUT access to knowledge varies greatly #brandchat

MediaCollective: Q4 challenge is basically getting over the habit of assumptions and labels #brandchat

CathyWebSavvyPR: Q4 I still see more “flame” wars type of interactions on Facebook, political convos often take on a harsher tone. #brandchat

DavidSandusky: Q4 the most misunderstood minority group is entrepreneurs. Watch the successful thru time. #brandchat

CathyWebSavvyPR: Q4 – although high speed internet access had spread in last 2 yrs, access & how 2 use it info is probably still lagging #brandchat

MediaCollective: Q4 good article on Identy The global challenge http://www.futureagenda.org/?cat=11 #brandchat

karimacatherine: Q4: Social Media could just be the medium that will allow less social/cultural barriers #brandchat

CathyWebSavvyPR: Q4 4 the older folks – many are internet savvy, but many are not. Taught a FB 101 class 2 older ppl, deff. showed a knowl. gap #brandchat

Brad42Fish: Q1 – Q4: Best way to have a good personal brand is to be a good person. (You define “good person” for yourself.) #brandchat

livingforgiving: #brandchat Q4 Challenges for inclusion? Answer Initial brand has target market & successful companies develop new 4 broader mkts Know ur mkt

Plugs, Pitch, C2A, etc.

brandchat: @yourjobmyoffice Join us for the after-party at http://yourbrandplan.com/forum/brandchat Q2 and Q3 R hot topics we’ll continue.. #brandchat

the_write_one: US consumers consider honest practices&trustworthiness the most important factors for a company’s reputation:http://bit.ly/ak6T0R #brandchat

denverdogworks: From USA TODAY for iPhone (via Robert): Watch what you post online http://usat.me?20708 #brandchat

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