#brandchat recap from Wed., Jan 20th, THEME:Corporate/Big Business/Non-Profit Branding

Posted: January 22, 2010 in brandchat recap, Twitter
Tags: , ,

Here’s the recap of the chat this past Thursday!  New BRANDidos and the conversation was flying as the hottest topic, Google and China, took to the Twitterverse.

Enjoy the recap!  And, hope you’ll join in this next week on Wednesday, January 27th as we focus on our THEME of PERSONAL BRANDS.

Q1: What best examples have u seen 4 social media guidelines and/or company culture guidelines?

searchguru: I have seen a lot of discussion about company guidelines, but nothing concrete yet. #brandchat

karenswim: Q1 In addition to the often cited examples, Sharpie does an excellent job with social media #brandchat

GetResults: A1 – Haven’t seen much in writing, Lg corps feeling their way, NFP’s seem to be reluctant, thoush some in both are active #brandchat

MrWordsWorth: @searchguru Q1: same with me. Mostly, what I’ve noticed is reporting on companies that get good results from SM initiatives. #brandchat

mariaduron: #brandchat, I like Coca-Cola’s guidelines for Social Networking http://www.facebook.com/mariaelenaduron?v=app_72880082540

craigritchie: Ford’s Social Media guidelines are exceptional. #brandchat Q1

DavidSandusky: Q1 IBM social computing guidlines http://bit.ly/cwKpH (expand) “evolving” #brandchat

eamcc: #brandchat Q1. Particularly like LionBrand yarn for their #socialmedia and multi-platform branding. (I’m a yarn geek!)

DavidSandusky: Q1 SAP “web 2.0” guidlines http://bit.ly/CZuEL (expand) #brandchat

searchguru: I am sure that Zappos has SM guidelines. #brandchat

GetResults: A1 – In many ways SM is much like Direct Response was 30 years ago. New kid on block. Baby steps – now in compressed time though #brandchat

DavidSandusky: I think @mashable has plenty on the subject of corp and employee social media guidelines #brandchat

neilmckenzphoto: Q1: A good local example is @boulderbaked #brandchat

DavidSandusky: Q1 somewhere I read @zappos guidelines are simply “Be real and use your best judgement.” – I LOVE the TRUST #brandchat

searchguru: Corporate blogging policies link http://bit.ly/wZJ70 (expand) #brandchat

Q2: Is personal or professional better for a company on Facebook?

sethgray: #brandchat Q2: personal vs. professional is a false dichotomy. You CAN do both and be successful.

MrWordsWorth: @brandchat Q2: I think a balance is best for companies on Facebook. Be personable, but not too casual or familiar, as in crass. #brandchat

stylecoach1: @brandchat Q2: FB is chatty & personal by nature. yr Brand convo shld fit the genre. So it’s more personal, but still w/in Brand. #brandchat

eamcc: #brandchat Q2A2. personal vs. professional on Facebook depends on org/brand. Legos comes to mind

neilmckenzphoto: Q2: For a company I think that a FB page should be professional with some personsal things sprinkled in. #brandchat

DavidSandusky: Q2 just be you. integration of personal and professional should be easy for the unmistakable brand #brandchat

andrewmueller: Q2 is personal vs professional on Facebook mutually exclusive? #brandchat

searchguru: In order to get a company page ON FB, you must go from a personal account. #brandchat

karenswim: Q2: I do not think personal & prof. are mutually exclusive but personal should not be confused w/casual #brandchat

GetResults: @brandchat Yes, everyone wants guidance both on how to participate and on how to control employee usage #brandchat

MrWordsWorth: Q2: There’s a reason it’s called Facebook. You’re putting a friendly face forward. Be engaging, but keep it w/in brand strategy #brandchat

SJAbbott: Q2 The goal is not to deceive your audience. FB is inherently personal, but don’t ignore the corp relationship if it makes sense. #brandchat

GetResults: A2 – The FB decision – biz v personal, has to be dictated by the org’s strategy. There is a “casual” nature there, though #brandchat

DavidSandusky: Q2 when I hire people, I hire all of them and want to world to see it or, don’t hire #brandchat

aneclecticsoul: Personal but not overboard-FB is STILL “for friends” RT @brandchat: Is personal/professional better for a company on Facebook? #brandchat

CASUDI: Q2 I see FB as personal , however there are those that make professional work on FB ~ cant be discounted. #brandchat

mariaduron: #brandchat, I prefer the FB biz page 2 let ppl know it’s biz but then can be administered by several, like @Ford ‘s Twitter account

karenswim: Q2 I am personally professional on FB & everywhere but also believe restraint in public is always a good choice 🙂 #brandchat

TheKimSchneider: @searchguru FB is not the most user-friendly website, so it’s hard to toggle between personal and company acct. Very frustrating. #brandchat

GetResults: @TheKimSchneider A2 FB TOS and history dictate initial policy. Forward, things could be different. Good, though, to link – ID! #brandchat

CASUDI: @MrWordsWorth I think twitter is more forgiving for a mix though. they want to see the biz brand as more human #brandchat

MrWordsWorth: @CASUDI I wouldn’t disagree. I think tools are as flexible as we want them to be. And we seem to want/work that. #brandchat

GetResults: @TheKimSchneider I’d agree, I don’t personally like the “page” and “fan page” approach. Should be about making things easy #brandchat

Q3: What are UR thoughts on the Google brand + their challenges in China?

searchguru: Q3. Too little too late. Google trying to save face after debacle. #brandchat

neilmckenzphoto: Q3: I think Google is in a tough spot in China. China will become the world’s largest economy (and market) in the near future. #brandchat

denvan: @DenVan Google is throwing its weight around for our benefit and for Goog employees who HATE the work they’ve done in China. #brandchat

mariaduron: #brandchat, Q3: Think it’s age old question taken to SM extremes of trademarks + other countries, how do u enforce American VAlues?

MrWordsWorth: @neilmckenzphoto Yes & yet I think people associate Google w/access to info, so if it bends to China, perception of compromise? #brandchat

GetResults: A3 – Both US hist & internet as it has emerged argue against censorship/msg control. A pol reality that must be dealt with. #brandchat

aneclecticsoul: Q3 Its not suprising given Chinese opressed gov’t but #Google is making a strong case -PRESSURE, just hope they don’t back up yet #brandchat

denvan: A3 Google has a massive internal struggle between those who joined during their “Don’t be Evil” days and the new suits. #brandchat

CASUDI: Q3 ~ There R many hidden games of the Google in China issues ~ to succeed some suggest a more subservient brand approach ????#brandchat

DavidSandusky: Q3 result ie. China: Google enhanced security to protect human rights #brandchat

denvan: @mariaduron Not American values. Google values. They’re related but significantly different. #brandchat

GetResults: @mariaduron A3 – not sure they are JUST American values – Internet free speech is almost universal – Radio Free Eur – again? #brandchat

neilmckenzphoto: @MrWordsWorth I agree that if Google bends to China it will be seen as giving in but they also have a bottom line. #brandchat

denvan: @mariaduron But you’re right. Google’s struggle is a microcosmic view of the West’s struggle w. the two faces of China. #brandchat

brandchat: So, does a company brand have a right to uphold their company values no matter what country they do biz with? #brandchat

karenswim: Q3: Goog & Baidu both yield far less results than English lang Google, some Chinese prefer Eng. version for that reason #brandchat

GetResults: @CASUDI A3 – How to let Chinese Gov not lose face and still maintain openness – I miss back room politics #brandchat

denvan: A3 Brand strategy sub-question: is “Don’t be Evil” a brand promise that can scale up to megalopoly? Google says no. #brandchat

MrWordsWorth: @brandchat depends on how that impacts brand perceptions. If you aren’t ‘pure’ in ppls’ eyes, easier to do. #brandchat

eamcc: @brandchat Brand values away from home? r-e-s-p-e-c-t. (For company and country) #Q3 #brandchat

brandchat: It will be interesting to see how the whole Google situation unfolds. #brandchat

TheKimSchneider: @brandchat Very important for a brand to stay true to what they say. Otherwise, they lose credibility and likeability with ppl. #brandchat

neilmckenzphoto: Q3: @MrWordsWorth – sound like one of those “Growth at any cost” in including your values. #brandchat

MrktFrsh: @brandchat Q3: Global marketing requires careful Brand dexterity & just like any place–know the market, know ur consumers #brandchat

Q4:What lessons can b learned from high $ brands that survive (i.e.Rolls Royce, Chevrolet, Jaguar,Peugeot).

neilmckenzphoto: Q4: If you are the very high end or the low end, survival may be easier, the middle seems to get squeezed. #brandchat

aneclecticsoul: Brands need to “adjust” to new countries, but not “change”-similar to McDonald’s selling beer in France! RT @brandchat #brandchat

karenswim: @branchat Values or tactics? You can have different tactics w/out compromising core values #brandchat

CASUDI: Q4 High $ brands surviving = high $ spent most often ~ maybe spent appropriately, strategically #brandchat @brandchat

MrWordsWorth: Q4: That premium brands can survive any economic situation if they have the right image/relationships. Customers stay/come back. #brandchat

karenswim: Q4: These brands knew their market pre downturn, and remained relevant #brandchat

DavidSandusky: Q4 high $ brands survive by staying true to values, listening, leading with innovation #brandchat

TheKimSchneider: @brandchat Q4 These brands know their market, keep relevant, and most importantly build relationships w customers #brandchat

denvan: A4: They recognized that there’s always a “high end” in any market + didn’t give in to the temptation to lower standards. #brandchat

Pitch, Plugs, C2A, etc.

Pitch, Plugs, C2A, etc.

CASUDI: My latest post will give you an idea of the hi-end deluxe I deal with 🙂 http://bit.ly/8pjdrf (expand) #brandchat (excuse pitch:-)

brandchat: #brandchat HOT TOPIC: Google and China posted : http://bit.ly/7JBBjp (expand) #brandchat

denvan: Quote of the day:”Values with a toggle switch ain’t values”. #brandchat (via RT @bigbrightbulb @karenswim)

cwebpresence: Going to try to attend #innochat weekly session. 1/21, 9a Eastern time. Topic: How #socialmedia impacts innovation. #hcsm #hcmktg #brandchat

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