Here’s the recap of the chat this past Thursday! New BRANDidos and the conversation was flying as the hottest topic, Google and China, took to the Twitterverse.
Enjoy the recap! And, hope you’ll join in this next week on Wednesday, January 27th as we focus on our THEME of PERSONAL BRANDS.
Q1: What best examples have u seen 4 social media guidelines and/or company culture guidelines?
searchguru: I have seen a lot of discussion about company guidelines, but nothing concrete yet. #brandchat
karenswim: Q1 In addition to the often cited examples, Sharpie does an excellent job with social media #brandchat
GetResults: A1 – Haven’t seen much in writing, Lg corps feeling their way, NFP’s seem to be reluctant, thoush some in both are active #brandchat
MrWordsWorth: @searchguru Q1: same with me. Mostly, what I’ve noticed is reporting on companies that get good results from SM initiatives. #brandchat
mariaduron: #brandchat, I like Coca-Cola’s guidelines for Social Networking http://www.facebook.com/mariaelenaduron?v=app_72880082540
craigritchie: Ford’s Social Media guidelines are exceptional. #brandchat Q1
DavidSandusky: Q1 IBM social computing guidlines http://bit.ly/cwKpH (expand) “evolving” #brandchat
eamcc: #brandchat Q1. Particularly like LionBrand yarn for their #socialmedia and multi-platform branding. (I’m a yarn geek!)
DavidSandusky: Q1 SAP “web 2.0” guidlines http://bit.ly/CZuEL (expand) #brandchat
searchguru: I am sure that Zappos has SM guidelines. #brandchat
GetResults: A1 – In many ways SM is much like Direct Response was 30 years ago. New kid on block. Baby steps – now in compressed time though #brandchat
DavidSandusky: I think @mashable has plenty on the subject of corp and employee social media guidelines #brandchat
neilmckenzphoto: Q1: A good local example is @boulderbaked #brandchat
DavidSandusky: Q1 somewhere I read @zappos guidelines are simply “Be real and use your best judgement.” – I LOVE the TRUST #brandchat
searchguru: Corporate blogging policies link http://bit.ly/wZJ70 (expand) #brandchat
Q2: Is personal or professional better for a company on Facebook?
sethgray: #brandchat Q2: personal vs. professional is a false dichotomy. You CAN do both and be successful.
MrWordsWorth: @brandchat Q2: I think a balance is best for companies on Facebook. Be personable, but not too casual or familiar, as in crass. #brandchat
stylecoach1: @brandchat Q2: FB is chatty & personal by nature. yr Brand convo shld fit the genre. So it’s more personal, but still w/in Brand. #brandchat
eamcc: #brandchat Q2A2. personal vs. professional on Facebook depends on org/brand. Legos comes to mind
neilmckenzphoto: Q2: For a company I think that a FB page should be professional with some personsal things sprinkled in. #brandchat
DavidSandusky: Q2 just be you. integration of personal and professional should be easy for the unmistakable brand #brandchat
andrewmueller: Q2 is personal vs professional on Facebook mutually exclusive? #brandchat
searchguru: In order to get a company page ON FB, you must go from a personal account. #brandchat
karenswim: Q2: I do not think personal & prof. are mutually exclusive but personal should not be confused w/casual #brandchat
GetResults: @brandchat Yes, everyone wants guidance both on how to participate and on how to control employee usage #brandchat
MrWordsWorth: Q2: There’s a reason it’s called Facebook. You’re putting a friendly face forward. Be engaging, but keep it w/in brand strategy #brandchat
SJAbbott: Q2 The goal is not to deceive your audience. FB is inherently personal, but don’t ignore the corp relationship if it makes sense. #brandchat
GetResults: A2 – The FB decision – biz v personal, has to be dictated by the org’s strategy. There is a “casual” nature there, though #brandchat
DavidSandusky: Q2 when I hire people, I hire all of them and want to world to see it or, don’t hire #brandchat
aneclecticsoul: Personal but not overboard-FB is STILL “for friends” RT @brandchat: Is personal/professional better for a company on Facebook? #brandchat
CASUDI: Q2 I see FB as personal , however there are those that make professional work on FB ~ cant be discounted. #brandchat
mariaduron: #brandchat, I prefer the FB biz page 2 let ppl know it’s biz but then can be administered by several, like @Ford ‘s Twitter account
karenswim: Q2 I am personally professional on FB & everywhere but also believe restraint in public is always a good choice 🙂 #brandchat
TheKimSchneider: @searchguru FB is not the most user-friendly website, so it’s hard to toggle between personal and company acct. Very frustrating. #brandchat
GetResults: @TheKimSchneider A2 FB TOS and history dictate initial policy. Forward, things could be different. Good, though, to link – ID! #brandchat
CASUDI: @MrWordsWorth I think twitter is more forgiving for a mix though. they want to see the biz brand as more human #brandchat
MrWordsWorth: @CASUDI I wouldn’t disagree. I think tools are as flexible as we want them to be. And we seem to want/work that. #brandchat
GetResults: @TheKimSchneider I’d agree, I don’t personally like the “page” and “fan page” approach. Should be about making things easy #brandchat
Q3: What are UR thoughts on the Google brand + their challenges in China?
searchguru: Q3. Too little too late. Google trying to save face after debacle. #brandchat
neilmckenzphoto: Q3: I think Google is in a tough spot in China. China will become the world’s largest economy (and market) in the near future. #brandchat
denvan: @DenVan Google is throwing its weight around for our benefit and for Goog employees who HATE the work they’ve done in China. #brandchat
mariaduron: #brandchat, Q3: Think it’s age old question taken to SM extremes of trademarks + other countries, how do u enforce American VAlues?
MrWordsWorth: @neilmckenzphoto Yes & yet I think people associate Google w/access to info, so if it bends to China, perception of compromise? #brandchat
GetResults: A3 – Both US hist & internet as it has emerged argue against censorship/msg control. A pol reality that must be dealt with. #brandchat
aneclecticsoul: Q3 Its not suprising given Chinese opressed gov’t but #Google is making a strong case -PRESSURE, just hope they don’t back up yet #brandchat
denvan: A3 Google has a massive internal struggle between those who joined during their “Don’t be Evil” days and the new suits. #brandchat
CASUDI: Q3 ~ There R many hidden games of the Google in China issues ~ to succeed some suggest a more subservient brand approach ????#brandchat
DavidSandusky: Q3 result ie. China: Google enhanced security to protect human rights #brandchat
denvan: @mariaduron Not American values. Google values. They’re related but significantly different. #brandchat
GetResults: @mariaduron A3 – not sure they are JUST American values – Internet free speech is almost universal – Radio Free Eur – again? #brandchat
neilmckenzphoto: @MrWordsWorth I agree that if Google bends to China it will be seen as giving in but they also have a bottom line. #brandchat
denvan: @mariaduron But you’re right. Google’s struggle is a microcosmic view of the West’s struggle w. the two faces of China. #brandchat
brandchat: So, does a company brand have a right to uphold their company values no matter what country they do biz with? #brandchat
karenswim: Q3: Goog & Baidu both yield far less results than English lang Google, some Chinese prefer Eng. version for that reason #brandchat
GetResults: @CASUDI A3 – How to let Chinese Gov not lose face and still maintain openness – I miss back room politics #brandchat
denvan: A3 Brand strategy sub-question: is “Don’t be Evil” a brand promise that can scale up to megalopoly? Google says no. #brandchat
MrWordsWorth: @brandchat depends on how that impacts brand perceptions. If you aren’t ‘pure’ in ppls’ eyes, easier to do. #brandchat
eamcc: @brandchat Brand values away from home? r-e-s-p-e-c-t. (For company and country) #Q3 #brandchat
brandchat: It will be interesting to see how the whole Google situation unfolds. #brandchat
TheKimSchneider: @brandchat Very important for a brand to stay true to what they say. Otherwise, they lose credibility and likeability with ppl. #brandchat
neilmckenzphoto: Q3: @MrWordsWorth – sound like one of those “Growth at any cost” in including your values. #brandchat
MrktFrsh: @brandchat Q3: Global marketing requires careful Brand dexterity & just like any place–know the market, know ur consumers #brandchat
Q4:What lessons can b learned from high $ brands that survive (i.e.Rolls Royce, Chevrolet, Jaguar,Peugeot).
neilmckenzphoto: Q4: If you are the very high end or the low end, survival may be easier, the middle seems to get squeezed. #brandchat
aneclecticsoul: Brands need to “adjust” to new countries, but not “change”-similar to McDonald’s selling beer in France! RT @brandchat #brandchat
karenswim: @branchat Values or tactics? You can have different tactics w/out compromising core values #brandchat
CASUDI: Q4 High $ brands surviving = high $ spent most often ~ maybe spent appropriately, strategically #brandchat @brandchat
MrWordsWorth: Q4: That premium brands can survive any economic situation if they have the right image/relationships. Customers stay/come back. #brandchat
karenswim: Q4: These brands knew their market pre downturn, and remained relevant #brandchat
DavidSandusky: Q4 high $ brands survive by staying true to values, listening, leading with innovation #brandchat
TheKimSchneider: @brandchat Q4 These brands know their market, keep relevant, and most importantly build relationships w customers #brandchat
denvan: A4: They recognized that there’s always a “high end” in any market + didn’t give in to the temptation to lower standards. #brandchat
Pitch, Plugs, C2A, etc.
Pitch, Plugs, C2A, etc.
CASUDI: My latest post will give you an idea of the hi-end deluxe I deal with 🙂 http://bit.ly/8pjdrf (expand) #brandchat (excuse pitch:-)
brandchat: #brandchat HOT TOPIC: Google and China posted : http://bit.ly/7JBBjp (expand) #brandchat
denvan: Quote of the day:”Values with a toggle switch ain’t values”. #brandchat (via RT @bigbrightbulb @karenswim)
cwebpresence: Going to try to attend #innochat weekly session. 1/21, 9a Eastern time. Topic: How #socialmedia impacts innovation. #hcsm #hcmktg #brandchat