Recap of #brandchat, Wed., Jan 13th – Theme: Small Business Branding

Posted: January 15, 2010 in brandchat recap, Twitter
Tags: , , , ,

Q1: What’s UR definition of a small biz?

pmarckworth: Q1 I think of small businesses as having fewer than 100 employees #brandchat

IMAGEidentity: My definition of a small biz is under 50 employees. #brandchat

MarketingMary: Q1 A small biz is one where everyone in company knows mission & values; therefore flexible & creative. Size doesn’t matter. #brandchat

MediaCollective: Q1: What’s UR definition of a small biz? Thats a matter of perception 2me 50 employees or less under a mill per yr. in revenue #brandchat

DavidSandusky: Q1 good Q @cwebpresence – I start w/employee count b/c of culture & depends on industry. 500ppl lrgst sm biz #brandchat

Ryan_B_King: #brandchat -Small business is a business that is content with it’s size and has no need to expand beyond its the expectations of the owners

neilmckenzphoto: Q1: I think years ago that Coors was classified as a small business by the SBA – go figure. #brandchat

DavidSandusky: Q1 also, today revenue/per person is different than manufacturing COs, 500ppl still works #brandchat

Ryan_B_King: #brandchat – The Gov. considers any company of 499 or smaller a small business

CASUDI: CASUDI Q1. Small Biz 1-100 #brandchat

MrWordsWorth: #brandchat Q1: small biz to me is any company that is 1-50 employees, mainly local/regional in focus.

IMAGEidentity: SBA define a small biz anywhere from 500 to 1,000 employees depending on industry. #brandchat

Brad42Fish: #brandchat Small biz is actual size, but it’s also a mindset.

Brad42Fish: #brandchat A lot of people like dealing with small businesses. If you are one, let people know. Embrace the advantages of being small.

DavidSandusky: Q1 I think small business is a mindset/culture brand. Small teams required in any revenue size #brandchat

wvpmc: Q1 We’re seeing a variety of definitions of small business, govt, SBA, industry-dependent – in practice size>>opps, challenges #brandchat

mariaduron: #brandchat: Q1: for me it’s 100 employees or below but that’s a personal call

neilmckenzphoto: Q1: How about those businesses that are creating jobs, innovating, and creating our future? #brandchat

eamcc: Q1 /AI #brandchat. Small business is as entrepreneurial venture with a core product or service serving a niche community.

Brad42Fish: It’s balancing act. If you act too unorganized without good processes, people will say you’re too small. #brandchat

DrFernKazlow: @neilmckenzphoto Q1 – YES! Impact and reach – creating jobs, innovating, creating our future – impt factors beyond # of employees #brandchat

MarketingMary: Q 1 Mindset definitely! Small can be seen as limiting while Big implies successful–not accurate much of the time. #brandchat

Brad42Fish: @MrWordsWorth A really big business can’t act like small business, but a medium size company can act either big or small. #brandchat

pmarckworth: small businesses have unique opportunities because they are nimble and have close relationships with their customers #brandchat

wvpmc: Small biz typically entrepreneurial; ideally nimble, flexible, not bogged down by silos, innovative #brandchat

Brad42Fish: Small biz, big biz, branding is branding. Define yoru Essence and Promise, and then live by them. #brandchat

Q2: What R 1st 3 steps U recommend to any1 wanting 2 brand their small biz?

neilmckenzphoto: Q2: Small business have a brand whether the realize it or not. Trick is to define it and then refine. #brandchat

pmarckworth: Q2: 1-understand corporate culture 2-express unique mission 3-define promise #brandchat

Brad42Fish: Challenge of branding small biz is tying the biz brand too closely to the owner’s personal brand. #brandchat

DrFernKazlow: RT @pmarckworth: Q2: 1-understand corporate culture 2-express unique mission 3-define promise #brandchat

Brad42Fish: Step 1: Understand your audience #brandchat

MarketingMary: Q2 1st 3 step to brand small biz: 1) identify points of differentiation 2) consistency of message 3) unrelenting promotion #brandchat

Brad42Fish: Step 2: Define your brand essence: Brand Essence: ___ is all about ______. #brandchat

DavidSandusky: Q2 #brand small biz: 1 define values/mission/vision 2 understand environment 3 form strategy 4 execute/review #brandchat

eamcc: #Brandchat Q2: research, engage through social media, test launch. (repeat)

Brad42Fish: Step 3: Define Your Brand Promise(s): When you ______, you will ________, because ______. #brandchat

MediaCollective: Q2 Develop a biz plan – w/that U will know how u want to b thought of, Dev message, platform & assets to reflect & communicate #brandchat

DrFernKazlow: Q2 – a challenge in branding small biz – to recog the impt of good branding and strategy from the get-go. #brandchat

IMAGEidentity: 3 steps 2 to brand a small biz: 1) Clear long-term vision 2) Develop Image to match 3) Deliver on promise. Liveup to that Image. #brandchat

CASUDI: Q2. Understand who U R, What U do , who your customer / audience ~ then create consistent corporate identity #brandchat

MrWordsWorth: Q2 Define core offering , Define organizational culture, make a promise + define how you deliver on that internally/externally #brandchat

pmarckworth: Q2: it’s essential to deliver on your promise, no matter who you are, but for small business it is a make or break issue #brandchat

wvpmc: Q2 I talk a lot about the intersection of what cos deliver well, consistently, and what custs need, value and will pay for #brandchat

lthughes: Q2: define yourself. do it again. then, tell others. #brandchat

IMAGEidentity: Some Small Biz don’t need to develop a polished visual brand if they deliver what their audience is looking for well. #brandchat

MarketingMary: Q2 Upside of small biz branding is often it’s personal–brand is owner/founder. It’s easier to convey brand in human context #brandchat

IMAGEidentity: The key to small business branding is create a brand your target mkt is looking for and deliver. 100% of the time. #brandchat

Brad42Fish: @brandchat To be truly effective, your Essence must be Experiential, Emotional, Evocative, Exclusive, and Esoteric. #brandchat

MediaCollective: Q2 For me develop the relationship on twitter, then migrate2 Linkedin, Your connections = trusted referals in that network #brandchat

Q3: For a small biz, does it make good brand sense to link Twitter with LinkedIn for updates?

MediaCollective: Q3 We dont link our twitter to linkedin, Why we choose to use Linkedin as our “known” done business or know network #brandchat

MrWordsWorth: #brandchat Q3: linking Twitter/linkedin only makes sense if you are consistent across these channels.

DrFernKazlow: Q3 OOPS – sorry misunderstand the questions as stated here – Discount what I said about linking updates! #brandchat

IMAGEidentity: Q3 Link Linkedin or Twitter updates only when appropriate. (ie brandchat banter would confuse LinkedIn followers.) #brandchat

neilmckenzphoto: Q3: Linking Twitter to Linkedin seems too busy to me. #brandchat

MrWordsWorth: #brandchat Q3: often twitter is looser/less formal than LinkedIn. If you link the two, you have to use more care in what you say…

pmarckworth: Q3 Personally, I prefer updates that are unique for each platform, but I understand the desire to streamline to save time &costs #brandchat

Brad42Fish: Q#: The two SM tools seem quite different. Make sure strategies support each other, but linking might not be most effective. #brandchat

MrWordsWorth: @Brad42Fish @neilmckenzphoto I think that happens only if you are on the ball, engaged, keeping communication open, etc #brandchat

Ryan_B_King: #brandchat q3 – Twitter works on all levels. It can drive promos and provide crucial feedback. Essential to a estab. a digital presence.

medxcentral: Q3; I think all appropriate activity should by syndicated to all outposts. Also forces “appropriate” content through each acct. #brandchat

DavidSandusky: Q3 tweetdeck makes this easy choice. I feed to LinkedIn status in proper sentence that may be there a while #brandchat

DrFernKazlow: Q3 Generally don’t recommend linking the updates – cultures are different, number & content of updates differ #brandchat

eamcc: Your small biz needs a brand-sense strategy to link Twitter updates to your LinkedIn profile Q3: #brandchat

SJAbbott: Q3 I say no (with exceptions). They serve two different purposes, and the messages will lose impact with the wrong audience. #brandchat

andrewmueller: Q3 it all depends on how you use Twitter and if you have the possibility to selectively pass tweets through to linked in #brandchat

CASUDI: Q3 Who here does show their twitter stream in Linkedin and why?#brandchat

MrWordsWorth: @CASUDI twitter seems more ‘of the moment’ than linkedin. Twitter, you feed reg. People may resist constant upd on linkedin #brandchat

medxcentral: We can’t please everyone on all channels simultaneously. This is the challenge of integration and automation. #brandchat

IMAGEidentity: I am a fan of cross social media publishing when appropriate but never let it happen automatically. #brandchat

andrewmueller: @CASUDI I think it could be done using an tool where you select which of many networks you would like to update #brandchat

MrWordsWorth: @CASUDI tweetdeck allows selection, I believe, of what goes to twitter AND linked in. #brandchat

wvpmc: @CASUDI no – different audience, different mirror on brand, different messaging; FB also diff http://www.wvpmc.com/facebook.php #brandchat

Q4: What resources do U recommend for small biz branding?

IMAGEidentity: Appropriate message is key @GetResults If any messages…lack intentionality or mindfulness, they shouldnt be posted. #brandchat

DrFernKazlow: Q4 Favorite resource for small biz – Join us at #brandchat!

neilmckenzphoto: Q4: Resources for small biz branding? Easy! – people who participate in Brandchat. #brandchat

andrewmueller: It is the frequency that is the problem I think linked in should not be updated more than once or twice a day #brandchat

chareeklimek: Q4: Resources for small biz branding? make sure you’re participating in both on and OFFline communities bldg relationship #brandchat

LoisMarketing: #brandchat Q4 I’m working one-to-one w small biz owners to help them better understand SM and apply general knowledge to their brand/mktg

DavidSandusky: Q4 been there and still doing that mentors are top resource for small business #brandchat

mariaduron: #brandchat – Q4:Resources I recommend is Google Blog Search (2 know what’s up in their industry), Google alerts 2 know if their talked about

Ryan_B_King: #brandchat q4 Google mobile srch – anything that provides a social forum.

Ryan_B_King: #brandchat q4 You’ll learn more about the people that are taking ownership of your brand and how to make it grow through feed back

mariaduron: #brandchat -Q4: then take a hard look @ their niche (what they do) and their target market (WHO they do it to)

DavidSandusky: Q4 a business plan #brandchat

IMAGEidentity: Q4) Top resource for small biz branding: Read the brand books recommended on brandchat months ago. #brandchat

mariaduron: #brandchat – Q4: that will help them decide the right platforms + combinations to engage in

LoisMarketing: #brandchat Q4 As far as SM goes for small biz .. make the most of FB fan pages, be more engaging on Twitter, realize power of blogging

mariaduron: #brandchat – Q4: Myspace = the bar, Twitter=cocktail/networking event; FB=backyard BBQ, LinkedIn=office or industry conference

MediaCollective: Q4 just starting: follow/study sucessful in niche, join industry groups lots of support and resources there #brandchat

andrewmueller: Q4 a few books: emyth, the brand gap, zag, here comes everybody, book yourself solid, getting things done, presentation zen #brandchat

mariaduron: #brandchat – Q4: knowing the flavor of each network will help U know where UR target hangs out, then FB Fan Page for community

LoisMarketing: #brandchat Q4 Mentoring valued by small biz owners turned off by large-scale workshops w too much general info and “hard sell” of services

Pitch, Plugs, C2A, etc

wvpmc: Thx everyone for great convo! Comments welcome on http://www.wvpmc.com/facebook.php + http://www.prsa-wf.org/blog.php #brandchat

mariaduron: Small Biz Branding HOT TOPIC Q1 posted here: http://bit.ly/4CTHgD (expand) #brandchat

brandchat: Small Biz Branding HOT TOPIC: Q3: LinkedIn and Twitter Updates. The convo continues here: http://bit.ly/4pZg2K (expand) #brandchat

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