#brandchat recap for December 23rd

Posted: December 31, 2009 in brandchat recap, Twitter
Tags: ,

Q1: 3 Free online tools U recommend 4 personal branding?

merylevans: Q1 Twitter, Facebook and LinkedIn. Cliche, but they work great especially for one-person businesses. #brandchat

merylevans: Q1 Of course, whatever tool you use for tracking mentions aka Google Alerts. #brandchat

LoisMarketing: #brandchat Q1: WordPress-hosted blogs, many free WP templates, widgets and tools also

Ryan_B_King: #brandchat are you asking about a digital presence? –LinkedIn –blogging/wordpress –and twitter anywhere you can share your ideas

GetResults: LinkedIn (reference & expertise), Twitter (visibility, credibility), Facebook (personality, in-depth issues) #brandchat

mariaduron: #brandchat Q1:And, online id Calculator 2 C if UR digitally disguised or distinct http://bit.ly/2G4n09 (expand)

MrWordsWorth: @GetResults Q1: I think LinkedIn offers more ‘credibility’ than twitter, which can often be like a cocktail party. Depends on use #brandchat

neilmckenzphoto: Q1: What about tools like Twitter Grader – do these count? #brandchat

GetResults: Q1 While strategy dictates roll-out, established sites get you visible fastest. #brandchat

sharonmostyn: Favorite 3 personal branding sites: Twitter, LinkedIn & blog #brandchat

MrWordsWorth: @merylevans Agreed. It’s best when you have your blog recognized by other sources, such as, say, Alltop #Brandchat Q1

brandchat: @neilmckenzphoto Sure, I think Twitter grader gives U insight into interaction + engagement – gr8 tool #brandchat

LoisMarketing: @merylevans I agree w/you about domain-based blog! However WP-hosted allows biz to start w/professional look/image at N/C #brandchat Q1

sharonmostyn: @brandchat I’d say Google Analytics and the @Hubspot Grader tools allow you to use those metrics to improve your personal brand. #brandchat

merylevans: I love @hootsuite. It lets me access all three social network sites in one place and schedule tweets to avoid a bunch at once. #brandchat

LoisMarketing: #brandchat Q1 LinkedIn has indeed made great strides, many I know are actively using it once again

merylevans: @sharonmostyn Even us social network and web site users can’t figure out how to make most of Google Analytics. #brandchat

Ryan_B_King: #brandchat The wall street journal has a member where you get to comment and be seen on industry Articles. It depends on the industry

searchguru: @neilmckenzphoto IMHO, Twitter Grader is biased against other SEO people #brandchat

LoisMarketing: I want to keep my Facebook profile for personal friends/family only. Set up FB fan page for my firm, well-received Q1 #brandchat

neilmckenzphoto: Q1: @searchguru What or who are SEO people? #brandchat

mariaduron: #brandchat Q1: That’s why I use a series of RSS feeds utilizing backtweets, boardreader, etc + a listening station

searchguru: @neilmckenzphoto Q1: people who do search engine optimization. TG is run by an SEO firm #brandchat

mariaduron: #brandchat – Q1: Also, use 15secondpitch.com – great 2 craft that 15 second intro

LoisMarketing: @sharonmostyn @brandchat The “Networked Blogs” app in FB also seems to be gaining traction Q1 #brandchat

MrWordsWorth: @loismarketing have you found that people who encounter your biz page on FB then look for your personal page? #brandchat

searchguru: Q1: Facebook is good for specific type of businesses, but many use it just for personal reasons #brandchat

searchguru: I am using Twitter, and LinkedIn for branding as well as blogs and specialized forums #brandchat

merylevans: @sharonmostyn Obviously lots of biz want to use FB. Two articles on FB for biz got hundreds of tweets. It can be done. #brandchat

searchguru: If you can find forums where you can help and answer questions in your field of expertise, it is great for branding #brandchat

mariaduron: #brandchat – Q1: Another is yourbrandplan b/c the nature of the forum. Throw out ideas + get feedback, like a 4ever twitter chat 🙂

neilmckenzphoto: Q1: YourBrandPlan.com is a great resource for personal branding. #brandchat

searchguru: An example, if you do biz in Calif. and internationally, http://www.caltrade.com/community/ is an excellent grp to join #brandchat

karenswim: I think the biggest challenge to brands is that the conversations are no longer centralized happening on multiple platforms #brandchat

searchguru: @karenswim suggest using Lijit.com and JoePopular, FriendFeed to aggregate content #brandchat

searchguru: Another excellent branding method is to get blog on directories like Regator.com and Alltop.com #brandchat

Q2: 3 personal branding books U recommend: 1 4 new grads; 1 4 mid-level careers, 1 4 executives

searchguru: Excellent book for all peeps, Revenge of Brand X, by Rob Frankel. Robfrankel.com and on Amazon #brandchat

Ryan_B_King: #brandchat Branding the gap, and ZAG. Any of Marc Gobe’s books. ie Emotional Branding.

mariaduron: #brandchat -Q2:Career Distinction, Brazen Careerist, Beyond Buzz, U R A Brand, Celebrity Branding U, Strategic Career Plan, highly recommend

GetResults: Q2 – I recommend “branding” books w broad brush approach, not pers branding, think it better to apply the basics. #brandchat

DavidSandusky: Q2 so many books to recommend. flip through my recommendations: http://bit.ly/20iEfC (expand) #brandchat

mariaduron: #brandchat – Q2: @GetResults I’m the othr way, I like specific step by step type books b/c ‘branding’ is so vague 2 so many can’t even dfine

mariaduron: #brandchat Q2: Haven’t read so can’t recommend but sound really good Mashables list of 10 Social Mktg books http://bit.ly/7GArUS (expand)

searchguru: Q2: Frankel’s book is broad, doesn’t believe there is “personal” branding (Rob is on Twitter as @brandingexpert ) #brandchat

karenswim: Emotional Branding, 22 Immutable Laws of Branding #brandchat

LoisMarketing: #brandchat Q2 I return to Al Ries and his books time and again, amazing how his guidance translates into social media and Web

GetResults: Q2 – Books 4 all – anything by Harry Beckwith, “Made to Stick,” “Critical Chain” – bc mkt is integrated into everyting you do #brandchat

denvan: Q2 I second the “Made to Stick” reccomendation. #brandchat

neilmckenzphoto: Q2: I am not that big on books about branding – articles, stories, podcasts and videos seem to be my favorites. #brandchat

DavidSandusky: Q2 the best for actionable results is the Strategic Career Plan of course 🙂 http://bit.ly/39QBfd (expand) #brandchat

brandchat: @neilmckenzphoto Do tell! What podcasts, videos, sites do U recommend? #brandchat

denvan: Q2 I’ve got a list of recommended books in the sidebar of Beg to Differ. http://bit.ly/7W3Spr (expand) #brandchat

neilmckenzphoto: Q2: @brandchat For my Artrepreneurship students it was ART:21 on Hulu. Lots of great stories about brand. #brandchat

Q3: Free online tools or books 4 business branding-U recommend

MrWordsWorth: @brandchat Brandweek.com is always good for insights online #brandchat

mariaduron: #brandchat Q3: Biz branding: Zappos Culture Book, The Corporate Blogging Book, Groundswell

Ryan_B_King: #brandchat also any of the paul rand books. Granted, they are mostly about design but the man knew a few things about #branding

merylevans: @mariaduron Corporate Blogging Book rocks. Disclaimer: I contributed to the book 🙂 #brandchat

searchguru: Rep management is crucial for brand, I use Naymz #brandchat

GetResults: Tom Collins writes a critique piece in DIRECT magazine that is always a good reminder on branding and ad sell techniques #brandchat

searchguru: Other excellent rep management tool is PeoplePond.com #brandchat

karenswim: Here are some of the online rep management tools I’ve used: http://bit.ly/3pvPDE (expand) #brandchat

GetResults: @themartinidiva try this link – http://directmag.com/casehistories/marketing_addition_subtraction/ #brandchat

Q4: What’s UR biggest brand management challenge?

denvan: Q4 My biggest brand challenge: doing unto myself what I would recommend for others (my clients). #brandchat

sharonmostyn: @brandchat Q4: biggest brand mgt challenge? SM: not enough resources (time, personnel, IT/technology, budget) #brandchat

GetResults: Q4 Biggest brand mgmnt challenge – listening consistently and responding quickly to customer perceptions as brand evolves #brandchat

searchguru: Q4: Getting word out there in a coherent fashion and staying focused #brandchat

Ryan_B_King: #brandchat building momentum in a slow economy.

DavidSandusky: Q4 biggest brand management challenge: making sure you have the right people #brandchat

MrWordsWorth: #brandchat Q4: Probably consistency is my main challenge. Twitter presence is less ‘professional’ than LinkedIn, etc.

neilmckenzphoto: Q4: Biggest brand challenge – living up to my customers expectations. #brandchat

LoisMarketing: @GetResults beat me too it! Trying to manage brand, Web presence, etc. and readily respond to customer perception, evolution #brandchat Q4

denvan: @GetResults It’s so easy to forget my own brand-mgmt mantras of simplicity, consistency, and helping humans. #brandchat

MrWordsWorth: #brandchat Q4: my value proposition is another challenge I face: what sets me apart + how do I land the deal

CASUDI: Q4: biggest challenge =l earning what branding and brand means in emerging markets ~ #brandchat

karenswim: @denvan @GetResults I constantly battle Cobbler’s syndrome, trying to change that in 2010 #brandchat

LoisMarketing: Perhaps real challenge is in managing customers’ expectations! Q4 #brandchat

MrWordsWorth: @karenswim I think we all do, to a degree. Hard often to refocus and do what you know must be done. #brandchat

brandchat: Retweeted every1’s gr8st challenge in hopes that we will B able to help each other. Mayb U C otherside or oppurt 4 some1 #brandchat

searchguru: Unfortunately, expectations in area of SEO are often unrealistic and takes lots of education and patience #brandchat

Pitch, Plugs, C2A, etc.

mariaduron: #brandchat, Luv Reach Personal Brnding assessment, http://tinyurl.com/brandaudit (expand) also the “How Strong si UR brand” quiz http://bit.ly/5UvyiT (expand)

denvan: Thanks for letting me drop by. BTW: Just posted a Christmas blog post featuring a sliding baby Jesus. http://bit.ly/6rVDXI (expand) #brandchat

merylevans: @brandchat Also in @teddemop‘s What No One Ever Tells You About Blogging and Podcasting… #brandchat


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