This week’s theme:  Personal Brands

Q1: If U bear brand of being ‘too nice’, how would you change that?

kathydodd: Sometimes “too nice” is necessary – Gerber, Johnson’s Baby products #brandchat

andreayap: haha Q1, not a problem of mine #brandchat

neilmckenzphoto: Q1: How can a brand be “too nice” ? #brandchat

mariaduron: Q1: I would want to really discover what traits, actions or behaviors have given that perception to know what 2 do next #brandchat

pmarckworth: Q1 when does nice become too nice? #brandchat

MrWordsWorth: #brandchat Q1: An affair or an outrageous comment on Twitter are ways to shift from a brand that’s too nice. Just saying.

wvpmc: Q1 depends on what your target market needs or wants and will pay for, how that trait is viewed #brandchat

Ryan_B_King: @DavidSandusky #brandchat The goodguy Brand needs to go underground a little and build support for things beyond their brand perception

andreayap: @neilmckenzphoto if personal brand, “too nice” = can’t say no, or can’t get honest truth, or let’s take advantage of em #brandchat

neilmckenzphoto: Q1: If a brand being “too nice” equates with not being authentic then there is a problem. #brandchat

brandchat: @Ryan_B_King How would U recommend a good guy brand to go ‘underground’? #brandchat

DavidSandusky: Q1even a sweet church should get tough to accomplish mission in the community #brandchat

Ryan_B_King: #brandchat Spite sponsors show and immersed themselves by supporting a sub-culture outside their market reach

andreayap: Q1 get serious w/out being un-nice: re-focus relationship on results, deliverables, timelines #brandchat

brandchat: @Ryan_B_King So, is that going ‘underground’? Curious on how a ‘good guy’ goes underground? #brandchat

MrWordsWorth: @brandchat Underground: Look at some of the smaller audiences and their experiences with you brand for opportunities #brandchat Q1

Ryan_B_King: #brandchat it’s presenting the brand in an manner that isn’t mainstream or high publicized it’s relying on social networks and word of mouth

andreayap: Q1 when “too nice” or “too tough” is in the picture, people likely not focused on results. #brandchat

brandchat: @CathyWebSavvyPR They will, I’m sure + make loads of money + we’ll say…we “should of”, LOL! #brandchat

CathyWebSavvyPR: A1 Ifyr brand is “too nice” & is not capturing customers U want – survey propects & existing cust. waht do they want? #brandchat

CathyWebSavvyPR: @RecruitingH2H I’m not saying the rep of “being 2 nice” is a problem, but Q1 posed that AS the problem. If nice=customers = win! #brandchat

MrWordsWorth: @brandchat It’s not always going underground; it’s more like expanding some perceptions while reflecting untapped others. #brandchat

Q2: A long term client has sudden change in management, how do U acclimate the new leadership 2 UR company’s brand?

kathydodd: Q2 I would assess what the thinking of the new leadership is first before acclimating the brand, there could be some harmony #brandchat

neilmckenzphoto: Q2: I like it when a long term client has a sudden change in mgmt – but only if it is another photogs client. #brandchat

Ryan_B_King: #brandchat you listen to the needs of the new management’s direction and aim to meet at level ground.

andreayap: Q2 dinner, drinks, tell stories of good/bad times, implying: there’s a reason why we’ve been with you this long. #brandchat

MarketingMary: Customers usually best voice for updating new mgmt on brand after internal updates. Source of revenue is usually more credible. #brandchat

MrWordsWorth: @kathydodd Q2: Agreed. Take the pulse of the new leaders to see how their perceptions are complementary/different + use that. #brandchat

pmarckworth: Q2 Acclimating client’s new mgt to UR brand: express who your co is with clarity, integity, transparency #brandchat

Ryan_B_King: #brandchat Also approach them like any new prospects. You may be able to get some ideas out that were shot down by prev mgmt

mariaduron: #brandchat Q2: 2 me communication is key. R u just chatting w/cusstomers when it’s time 2 pay or is comm. continuous?

Ryan_B_King: #brandchat They need to understand you see the bigger picture

DavidSandusky: Q2 listen to new management values mission and vision and how they line with company or not, why? #brandchat

neilmckenzphoto: Q2: If you have positioned your brand as “the only solution” you should be OK unless new mgmt “knows somebody” #brandchat

pmarckworth: Q2 you can be an asset to new management by giving them history and perspective about their company – must be done cautiously tho #brandchat

andreayap: @neilmckenzphoto “I’m the only solution” is dangerous if with change of mgmt comes change of problems #brandchat

MrWordsWorth: #brandchat Q2: @ryan_b_king got it. New prospects=new avenues 4 the brand, but ensure they know the history/customer experience #brandchat

neilmckenzphoto: Q2: @andreayap In my experience a change of management always comes with a change of problems to solve. #brandchat

DavidSandusky: Q2 with industry changes, new management may teach us a thing or two about the future #brandchat

pmarckworth: @brandchat yes, listening is key to developing essential relationships #brandchat

Q3: Facebook page for solorpreneur business – better to use photo for page or logo?

kathydodd: Q3 Logo, hands down – more recognizable – you can use photos in other places (in albums) #brandchat

neilmckenzphoto: Q3: FB page for solopreneur – photo for personal service, logo for product oriented company. #brandchat

Ryan_B_King: #brandchat Q3: Picture or Logo / Personal vs Business? I think it depends on the scope of your business and who you’re connecting to.

MrWordsWorth: #brandchat Q3: as a Solopreneur, you are your business, and your business is you. I say put your best face forward. #brandchat

andreayap: @mariaduron not sure about this… Facebook for solopreneurs – go photo (if service), logo (product)#brandchat

Ryan_B_King: #brandchat Q3: I do a little of both

DavidSandusky: Q3 solopreneur goals beyond them? no – photo, yes logo/image #brandchat

MrWordsWorth: #brandchat Q3: To clarify my last comment, I think a face photo is preferable to a logo on FB when you sell a service #brandchat

DavidSandusky: Q3 our fb biz pages all have image of products b/c others are involved w/role. I recommend that #brandchat

pmarckworth: Q3 part of a brand is a key visual – a logo, usually – but that should be the guide so you are consistent and recognizable #brandchat

wvpmc: Q3 I use logo on my biz page #brandchat

neilmckenzphoto: Q3: The image on the FB page should immediately tell the viewer what you do or at least give them a good idea #brandchat

DavidSandusky: Q3 is a situation where personal brand is recognized for building business/process to copy, not always the business #brandchat

MrWordsWorth: @pmarckworth True, yet if you are/will be an individual offering, say, organizing service, your photo gives a face to your biz #brandchat

CathyWebSavvyPR: @MAltaee solopreneur is a one-person business – consultant, PR/Marketing professional, Web designer etc. solo entrepreneur #brandchat

neilmckenzphoto: Q3: How many solopreneur logos can you remember? – @DavidSandusky ‘s Your Brand Plan hand not included. #brandchat

MrWordsWorth: @neilmckenzphoto Many solopreneurs I know go with their face. I like that. I know who they are, so inclined to trust #brandchat

mariaduron: #brandchat @neilmckenzphoto Q3: Can remember local coaching pics/faces b4 I can remember logo but they all have logs -I know I’ve seen them

andrewmueller: Q3 As a Solopreneur use a photo of You, You are the Brand and most important to create relationships, Logo is insignificant #brandchat

andrewmueller: Q3 people connect to people on social networks, build relationships, show them who you are. #brandchat

Q4: Several roles you play – several online profiles, like multiple Facebook pages – good or bad?

andrewmueller: Q4 that depends on your objectives and if you can maintain a consistent personality across all #brandchat

MrWordsWorth: #brandchat Q4: It depends on the variance between the different roles. If it is too wide, there can be a disconnect #brandchat

MarketingMary: Q4 Even though we all have several online profiles, like good brand support, they should all be consistent #brandchat

MrWordsWorth: #brandchat Q4: …yet there are instances where having several profiles helps fill in the blanks/creates a well-rounded pic of U #brandchat

andreayap: Q4 if it’s online people + bots will find it – fight the good fight and put it all in 1 #brandchat

pmarckworth: Q4 disaster if multiples confusing. Sometimes each is discrete &completely separate. Need to decide which & act accordingly #brandchat

neilmckenzphoto: Q4: Having several online profiles like multiple FB pages for a brand seems dangerous and a lot of work. #brandchat

MrWordsWorth: @andreayap I would, but I write things on Twitter I don’t want to freely broadcast on LinkedIn, or Facebook, despite consistency #brandchat

brandchat: @neilmckenzphoto AGREED! How do you stay consistent and real in the convo? #brandchat

DavidSandusky: Q4 serial entrepreneur may be behind different businesses, hires brand champion w/shared values as face #brandchat

MrWordsWorth: @brandchat You stay consistent by always holding to the same philosophy and ethics in every conversation, regardless of role. #brandchat

andreayap: Q4 my mama told me: don’t do anything you wouldn’t tell your mama – or the web 2010 (because we’ll find it!) #brandchat

neilmckenzphoto: Q4: Should I create separate profiles for my Artrepreneurship and Photographer brands or meld the two? #brandchat

andrewmueller: Q4 Authenticity is very important, consistency reinforces authenticity #brandchat

andreayap: Q4 is the soul of MICROmarketing – show a little piece of you, resonate with diff folks, and don’t silo any of it off #brandchat

MarketingMary: Q4 #Brand Consistency of Authenticity = Credibility #brandchat

andreayap: Q4 little facets of you as a whole equals your brand, and individual points of conversion – so show every1 #brandchat

MrWordsWorth: @neilmckenzphoto In your case, how different are your audiences + their perceptions/expectations. If very different, maybe use 2 #brandchat

DavidSandusky: @neilmckenzphoto Q4. I recommend keeping one. teaching is part of your brand, not seperate #brandchat

andreayap: Q4 so hard to believe anything in this hyped up web – you have no brand if you have no authent/credibility #brandchat

moskowitz: Q4 Authenticity is very important, consistency reinforces authenticity #brandchat RT @AndrewMueller [“fungible” maybe ;-)]

Plugs, Pitch, C2A, etc.

DavidSandusky: @neilmckenzphoto read this: future of Colleges and Universities: (expand) #brandchat

DavidSandusky: hey everyone @neilmckenzphoto is bringing a few of his student to @yourbrandradio tomorrow, chime in! #brandchat


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