#brandchat recap from Wed., Dec. 9

Posted: December 12, 2009 in brandchat recap, Twitter
Tags: , ,

Q1: Small biz change in owner changes focus+goals, how do U rebrand?

brandingexpert: @brandchat Q1: Rebranding is no big deal when changing products. Changing the company is a different matter. #brandchat

DavidSandusky: Q1 1st is to look at why new owner changes focus. for sake of change or do we have values prob to address #brandchat

MarketingMary: Q1 When biz changes ownership, hopefully mission & values remain. Build off these for rebranding #brandchat

brandingexpert: Q1 “Products are proof of your brand, not the brand itself.” No need to rebrand if you’re just changing products. #brandchat

andreayap: #brandchat Q1 showcase new owners/mgmt as often + to as many key stakeholders as you can. Show them as people.

neilmckenzphoto: Q1: When small biz changes ownership, rebrand should probably be done slowly and with care. #brandchat

andreayap: #brandchat Q1 for smallbiz being real, accessible and (often) local is key part of brand – so new owners have to show up

douglas1212: Q1. Do you need to rebrand or just update the brand, keep what was good and working if any. #brandchat

wvpmc: Q1 issue important when owner image, reputation has been at core of the brand – otherwise customer responds better to seamless #brandchat

BrandMyCareer: Q1: It depends why the change happened, then the rebranding process can start to change what is necessary #BrandChat

Q2: What do U recommend first 3 steps are in introducing new employees to business culture/brand?

DavidSandusky: Q2 1st (important) executive team MUST know what culture/brand is. often don’t, makes my job hard 😉 #brandchat

wvpmc: Q2 culture/leadership style key to internal org functionality – interim transition period, new mgmt listening to concerns helpful #brandchat

MarketingMary: Q2 New employees should know re brand 1) consumer view 2) staff perceptions 3) how new person can reinforce brand id #brandchat

neilmckenzphoto: Q2: 1-Take them to lunch. 2: Ask for input and help. 3. Follow through. #brandchat

andreayap: #brandchat Q2 1) top down c/o owners, esp impact on rewards; 2) bottom up c/o co-employees; 3) reality c/o customers

BrandMyCareer: Q2: 1- Copy of the company HR/IT/Social Media policy 2- Scope of work team 3- Location of the WC 😀 #BrandChat

DavidSandusky: Q2 3 things to onboarding 1)mission 2)employee introduction 3)introduce to customer expectation #brandchat

andreayap: #brandchat Q2 smallbiz brand/culture = consistency in internal reward/punishment = consistent customer experience

neilmckenzphoto: Q2: The new brand with probably have to be formed from the old brand. Maybe not possible to start fresh immediately. #brandchat

douglas1212: Q2. Find out what part or parts the new emp. can “own” of the brand and culture #brandchat

wvpmc: Q2 unless there’s a serious issue, customers and employees respond better to evolution than to radical change #brandchat

pmarckworth: Q2 1)brand 2)company norms and culture 3) what customers think #brandchat

Q3: What tools do you use to ‘listen’ to what’s being said about your brand?

neilmckenzphoto: Q3: Tools to “listen” to what is being said about your brand – I could use some ideas… #brandchat

MediaCollective: Monitoring Brand, Seesmic for twitter, google alerts for name vairations for notification via email is a good start #brandchat

BrandMyCareer: Q3: Listening Tools: Twitter + Google + Blog Comments #BrandChat

DavidSandusky: Q3 starting interal brand: listen via 360 review by HR and external partner. Solo? get board of advisors #brandchat

douglas1212: @DavidSandusky for now I don’t have much of a physical “brand” so thee two tools I use are my ears. #brandchat

MarketingMary: Q3 To monitor brand, I recommend all tools that listen to all stakeholders: consumers, trade, employees, media, etc. #brandchat

MediaCollective: RT @daveraffaele: @brandchat http://socialmention.com {brand monitoring} #brandchat

pmarckworth: Q3 google alerts and SocialOomph #brandchat

DavidSandusky: Q3 we listen to how we are introduced for referrals #brandchat

neilmckenzphoto: Q3: @douglas1212 – Judging by your profile pic you appear to have some “ears”! #brandchat

andreayap: #brandchat Q3 Look at your conversion funnel – points of attrition tell you where, why, how you can improve smallbiz brand

MediaCollective: Q3 also your stats can give insite too, pings and track backs to blogs, some analytic tools show keywords Your Brand is a keyword #brandchat

andrewmueller: Q3 tools 2 listen > Radian6, Scout labs, Peoplebrowser, soon Looking Glass, Visible Technologies, Social Mention, Google Alerts #brandchat

andrewmueller: Q3 Listening is easy, putting systems in place to act on what you learn is more challenging and where you get a payoff #brandchat

MarketingMary: Q3 To listen to how your brand is being discussed–ask your mother-in-law. You get unvarnished truth. #brandchat

brandchat: Q3: Some great resources on finding out what is being said about your brand. #brandchat

andrewmueller: @MarketingMary If you ask anyone who knows you are associated with the brand you will get a censored answer #brandchat

andreayap: #brandchat Q3 customer conversion funnel: aware > engaged > trial > return > frequent > loyal > referral > advocate.

denvan: @andrewmueller @MarketingMary Re. Censored answer. Agreed. “Listening” is best where the “feed” is rawest. #brandchat

Q4: How does a small biz brand look like a big brand to community leaders and fellow CEOs?

denvan: My job in branding work is to act as a listening agent for my clients. Smart outsiders are the best listeners for any brand. #brandchat

andrewmueller: @brandchat Q4 perhaps it is in their best interests to look like a small focused brand powerful in their particular niche? #brandchat

MediaCollective: Q4: Sm Biz Brand Look big, be thought leader in segment, mirror & innovate from processes and dress for sucess (media assets) #brandchat

MarketingMary: Q4 To be perceived as a big brand–act big. Own your market niche. Be everywhere. Act like the big guys, but on small budget. #brandchat

wvpmc: Q4 if looking big is goal, incorporate into PR plan – active community participation, soc med can help #brandchat

denvan: Q4: Don’t try to look big. Try to look indispensible. #brandchat

pmarckworth: Q4 Goal isn’t trying to look like a big brand. It’s looking like a compelling brand that’s the obvious choice to the customer. #brandchat

andreayap: #brandchat Q4 Try MICROmarketing: 9 Reasons Why Small is the New Big http://bit.ly/7mOrgn (expand)

neilmckenzphoto: Q4: A small biz brand can look like a big brand by being authentic, providing world class prod and svcs- only on a smaller scale #brandchat

MediaCollective: Q4: If you dominate your nich & present a whole package (svc 2 materials) community leaders and fellow CEOs will take notice #brandchat

andreayap: #brandchat Q4 Be the right guy, not the big guy. Fit = Revenues

denvan: Q4 Dealing with larger fish, you’ve got three options: be more flexible; be faster; or find a niche you can own. #brandchat

Pitch, Plugs, C2A, etc.

denvan: Calls to action: 1) looking for comments on medical industry branding at http://tinyurl.com/ygl4yf8 (expand) #brandchat

denvan: Call to action 2) Please DM me if you have good / bad Vision / Mission statements for blog post. #brandchat

andreayap: #brandchat Andre Yap Ripple100 MICROmarketing apps for smallbiz, nonprofits, politicians, artists www.ripple100.com/blog

pmarckworth: Pitch: I create resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

neilmckenzphoto: Pitch: Client called yesterday and said the brand images I did for her polished up her image and helped her get two new clients. #brandchat

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat #brandchat

wvpmc: Pitch: check out my agency’s Facebook page http://www.wvpmc/facebook.php – suggestions welcome! #brandchat


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