#brandchat recap Dec. 2nd – All About Branding

Posted: December 4, 2009 in brandchat recap, Twitter
Tags: , , ,

Q1: UR brand is what UR customers say it is – T or F? Thoughts? http://bit.ly/8GG7h4 submitted by @getresults

andrewmueller: Q1 it is not a simple as a true false question and seems that we are rehashing what we’ve talked about many times? #brandchat

adwrighty: Hi everyone: Q1 agree, but you’re not helpless in influencing what they think and say about your brand. #brandchat

brandchat: @andrewmueller I agree. So what good LISTENING tools would you recommend for brands on SM or face-to-face? #brandchat

andrewmueller: Q1 A good way to think about brand is in terms of the gut feeling customers have about ur products, services, or Co #brandchat

DavidSandusky: Q1 yes, your brand is what customers say it is, but brand owner has control (or should) #brandchat

jemcgrew: Q1: True-It is what they say, but it doesn’t have to stay that way if you choose to guide people’s perceptions #brandchat

jemcgrew: Q1: Re: set flavor– I think this is good PR and community conversations. Get out there in Social Media, in-person network events #brandchat

pglewis: A brand can be experienced in many ways so all (media) channels need to adapt to get the Brand message across properly #brandchat

DavidSandusky: @andrewmueller how they describe the feeling from our brand is what we measure #brandchat

aorbeth: Hello #brandchat. Q1: true, but only for that 1 person. U still have power to influence all others w/ yr brand outreach-PR, SM, adv, etc

DavidSandusky: @brandchat feelings shared as word of mouth, social media and actions like referrals and repeat purcahse #brandchat

pmarckworth: Q1 listening is important but so is developing relationships. #brandchat

pglewis: @brandchat Small or large try using tools such as Social Mention http://bit.ly/5NwCUX (expand) – Cover all areas (Blog, Micro, Platforms) #brandchat

brandchat: @pglewis Other than SM tools, what offline tools would you recommend? #brandchat

brandchat: @pglewis Other than SM tools, what offline tools would you recommend? #brandchat

adwrighty: Q1. Important remember for many smaller brands sm mentions rare. Offline sentiment analysis key. Sounds hard, but shouldn’t b #brandchat

Q2: AOL’s new brand- is cosmetic surgery enough? http://bit.ly/5ywIyH submitted by @Andy Wright

kathydodd: Q2: I think that they have a long road ahead of them, need to do more to establish new identity other an a logo. #brandchat

andrewmueller: Q2 @brandchat AOL is an old tired brand, cosmetic surgery wont help, they need strategy innovation #brandchat

jemcgrew: Q2: Personally, I think AOL is 2 long in the tooth for the cosmetic change to be enough. What is there value proposition? Anyone? #brandchat

neilmckenzphoto: Q2: As most people I don’t know what AOL does or stands for – this is a problem for AOL. #brandchat

jemcgrew: Q2: AOL was Google of yesteryear…hard to catch up on that curve when google is enhancing their website #brandchat

jemcgrew: Q2: AOL- American OnLine. #brandchat

DavidSandusky: Q2 AOL is is long gone and stands for nothing, They can find that and innovate, but will they? #brandchat

adwrighty: Q2. Since my post-some product news from Aol. Strange that they chose identity 1st over product/substance http://ow.ly/HSeG #brandchat

kathydodd: @brandchat Exactly – a “brand” is a lot more than a new logo, what is their new essence? Identity? Who is Aol. ? #brandchat

SJAbbott: Q2 AOL’s brand has done anything to make me think it’s more than cosmetic. I’ve was never a fan & this won’t change my mind. #brandchat

jemcgrew: Q2: Here is a link to what they think there new Brand identity means: http://corp.aol.com/ #brandchat

DavidSandusky: Q2 all hat (marketing) no cowboy #brandchat

adwrighty: Q2 Strategy becoming clearer gradually w aim for ‘most relevant homepage’ but not enough yet. Perhaps more to come 2 little 2 l8 #brandchat

neilmckenzphoto: Q2: Interesting to see what happened to AOL, same thing could happen to Google – this is why they are scrambling to “mobile” #brandchat

brandchat: Ok, BRANDidos – so we’re sitting+chatting w/AOL. First, 3 steps U would recommend if there’s hope 4 their brand? #brandchat

sethgray: @adwrighty Q2 but isn’t that old school web strategy? be the destination? seems like a steep hill to climb vs. GOOG & MSFT #brandchat

adwrighty: Q2 So seriously, thoughts on product news? Update-able ever changing hp fits w identity? Not saying it’s enough but fits for me #brandchat

jemcgrew: Q2 Cont.- Innovative Product offering, Retarget Consumer set and Market, market, market. #brandchat

pmarckworth: Q2 1st as @jemcgrew suggests they need to define their value proposition #brandchat

andrewmueller: Q2 AOL’s new brand emphasis: “new focus on creativity +expression” this needs to be conveyed through experiences, ID is only 1 #brandchat

DavidSandusky: @brandchat Q2 add core values mission and vision #brandchat

adwrighty: Q2 Help ppl find best of web again. Still need guide, but now not abt safety, but saving time. Partner w stumbleupon type sites #brandchat

adwrighty: Q2 a lot of theoretical product, mission, values etc. But any specific ideas for Aol? I’m sure they think they have all that? #brandchat

brandchat: @adwrighty Q2: not unless they can deliver mission in 1 sentence, values in 5 bullet point + USP in one breath – recitable by all #brandchat

Q3: What is the best way to build the brand identity for a social network? submitted by @Chiara Bolognini

mariaduron: Q3: I think U build brand identity for a social network as you would for any brand. Start w/product USP + niche market #brandchat

neilmckenzphoto: Q3: Is that building a brand identity For a social network or On a social network? #brandchat

SJAbbott: Q2 AOL introduced avg ppl to the ‘net. Instead being “innovative leaders”, should focus on helping avg ppl navigate new tools. #brandchat

neilmckenzphoto: Q3: I think that as social networks become more vertical that the brand will need to reflect and take advantage of this #brandchat

kathydodd: Q3 – ah, a question where semantics are involved – I think it could go both ways #brandchat

DavidSandusky: Q3 best way to build brand online: stand for something, add value toward that purpose..let’s see personality! #brandchat

SJAbbott: Q3 Branding ANYTHING is the same process: define a story & value prop, identify through core touch points, engage people; repeat. #brandchat

adwrighty: Q3 sorry, getting carried away. For SM identity should be strongly associated with relationships. That’s the brand & product #brandchat

BlakeGroup: Q3 IMO, it’s a continuation of the branding done trad (PR, web, print, ad, etc). Big difference is engagement w/ SM. #brandchat


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