Archive for December, 2009

Q1: 3 Free online tools U recommend 4 personal branding?

merylevans: Q1 Twitter, Facebook and LinkedIn. Cliche, but they work great especially for one-person businesses. #brandchat

merylevans: Q1 Of course, whatever tool you use for tracking mentions aka Google Alerts. #brandchat

LoisMarketing: #brandchat Q1: WordPress-hosted blogs, many free WP templates, widgets and tools also

Ryan_B_King: #brandchat are you asking about a digital presence? –LinkedIn –blogging/wordpress –and twitter anywhere you can share your ideas

GetResults: LinkedIn (reference & expertise), Twitter (visibility, credibility), Facebook (personality, in-depth issues) #brandchat

mariaduron: #brandchat Q1:And, online id Calculator 2 C if UR digitally disguised or distinct http://bit.ly/2G4n09 (expand)

MrWordsWorth: @GetResults Q1: I think LinkedIn offers more ‘credibility’ than twitter, which can often be like a cocktail party. Depends on use #brandchat

neilmckenzphoto: Q1: What about tools like Twitter Grader – do these count? #brandchat

GetResults: Q1 While strategy dictates roll-out, established sites get you visible fastest. #brandchat

sharonmostyn: Favorite 3 personal branding sites: Twitter, LinkedIn & blog #brandchat

MrWordsWorth: @merylevans Agreed. It’s best when you have your blog recognized by other sources, such as, say, Alltop #Brandchat Q1

brandchat: @neilmckenzphoto Sure, I think Twitter grader gives U insight into interaction + engagement – gr8 tool #brandchat

LoisMarketing: @merylevans I agree w/you about domain-based blog! However WP-hosted allows biz to start w/professional look/image at N/C #brandchat Q1

sharonmostyn: @brandchat I’d say Google Analytics and the @Hubspot Grader tools allow you to use those metrics to improve your personal brand. #brandchat

merylevans: I love @hootsuite. It lets me access all three social network sites in one place and schedule tweets to avoid a bunch at once. #brandchat

LoisMarketing: #brandchat Q1 LinkedIn has indeed made great strides, many I know are actively using it once again

merylevans: @sharonmostyn Even us social network and web site users can’t figure out how to make most of Google Analytics. #brandchat

Ryan_B_King: #brandchat The wall street journal has a member where you get to comment and be seen on industry Articles. It depends on the industry

searchguru: @neilmckenzphoto IMHO, Twitter Grader is biased against other SEO people #brandchat

LoisMarketing: I want to keep my Facebook profile for personal friends/family only. Set up FB fan page for my firm, well-received Q1 #brandchat

neilmckenzphoto: Q1: @searchguru What or who are SEO people? #brandchat

mariaduron: #brandchat Q1: That’s why I use a series of RSS feeds utilizing backtweets, boardreader, etc + a listening station

searchguru: @neilmckenzphoto Q1: people who do search engine optimization. TG is run by an SEO firm #brandchat

mariaduron: #brandchat – Q1: Also, use 15secondpitch.com – great 2 craft that 15 second intro

LoisMarketing: @sharonmostyn @brandchat The “Networked Blogs” app in FB also seems to be gaining traction Q1 #brandchat

MrWordsWorth: @loismarketing have you found that people who encounter your biz page on FB then look for your personal page? #brandchat

searchguru: Q1: Facebook is good for specific type of businesses, but many use it just for personal reasons #brandchat

searchguru: I am using Twitter, and LinkedIn for branding as well as blogs and specialized forums #brandchat

merylevans: @sharonmostyn Obviously lots of biz want to use FB. Two articles on FB for biz got hundreds of tweets. It can be done. #brandchat

searchguru: If you can find forums where you can help and answer questions in your field of expertise, it is great for branding #brandchat

mariaduron: #brandchat – Q1: Another is yourbrandplan b/c the nature of the forum. Throw out ideas + get feedback, like a 4ever twitter chat 🙂

neilmckenzphoto: Q1: YourBrandPlan.com is a great resource for personal branding. #brandchat

searchguru: An example, if you do biz in Calif. and internationally, http://www.caltrade.com/community/ is an excellent grp to join #brandchat

karenswim: I think the biggest challenge to brands is that the conversations are no longer centralized happening on multiple platforms #brandchat

searchguru: @karenswim suggest using Lijit.com and JoePopular, FriendFeed to aggregate content #brandchat

searchguru: Another excellent branding method is to get blog on directories like Regator.com and Alltop.com #brandchat

Q2: 3 personal branding books U recommend: 1 4 new grads; 1 4 mid-level careers, 1 4 executives

searchguru: Excellent book for all peeps, Revenge of Brand X, by Rob Frankel. Robfrankel.com and on Amazon #brandchat

Ryan_B_King: #brandchat Branding the gap, and ZAG. Any of Marc Gobe’s books. ie Emotional Branding.

mariaduron: #brandchat -Q2:Career Distinction, Brazen Careerist, Beyond Buzz, U R A Brand, Celebrity Branding U, Strategic Career Plan, highly recommend

GetResults: Q2 – I recommend “branding” books w broad brush approach, not pers branding, think it better to apply the basics. #brandchat

DavidSandusky: Q2 so many books to recommend. flip through my recommendations: http://bit.ly/20iEfC (expand) #brandchat

mariaduron: #brandchat – Q2: @GetResults I’m the othr way, I like specific step by step type books b/c ‘branding’ is so vague 2 so many can’t even dfine

mariaduron: #brandchat Q2: Haven’t read so can’t recommend but sound really good Mashables list of 10 Social Mktg books http://bit.ly/7GArUS (expand)

searchguru: Q2: Frankel’s book is broad, doesn’t believe there is “personal” branding (Rob is on Twitter as @brandingexpert ) #brandchat

karenswim: Emotional Branding, 22 Immutable Laws of Branding #brandchat

LoisMarketing: #brandchat Q2 I return to Al Ries and his books time and again, amazing how his guidance translates into social media and Web

GetResults: Q2 – Books 4 all – anything by Harry Beckwith, “Made to Stick,” “Critical Chain” – bc mkt is integrated into everyting you do #brandchat

denvan: Q2 I second the “Made to Stick” reccomendation. #brandchat

neilmckenzphoto: Q2: I am not that big on books about branding – articles, stories, podcasts and videos seem to be my favorites. #brandchat

DavidSandusky: Q2 the best for actionable results is the Strategic Career Plan of course 🙂 http://bit.ly/39QBfd (expand) #brandchat

brandchat: @neilmckenzphoto Do tell! What podcasts, videos, sites do U recommend? #brandchat

denvan: Q2 I’ve got a list of recommended books in the sidebar of Beg to Differ. http://bit.ly/7W3Spr (expand) #brandchat

neilmckenzphoto: Q2: @brandchat For my Artrepreneurship students it was ART:21 on Hulu. Lots of great stories about brand. #brandchat

Q3: Free online tools or books 4 business branding-U recommend

MrWordsWorth: @brandchat Brandweek.com is always good for insights online #brandchat

mariaduron: #brandchat Q3: Biz branding: Zappos Culture Book, The Corporate Blogging Book, Groundswell

Ryan_B_King: #brandchat also any of the paul rand books. Granted, they are mostly about design but the man knew a few things about #branding

merylevans: @mariaduron Corporate Blogging Book rocks. Disclaimer: I contributed to the book 🙂 #brandchat

searchguru: Rep management is crucial for brand, I use Naymz #brandchat

GetResults: Tom Collins writes a critique piece in DIRECT magazine that is always a good reminder on branding and ad sell techniques #brandchat

searchguru: Other excellent rep management tool is PeoplePond.com #brandchat

karenswim: Here are some of the online rep management tools I’ve used: http://bit.ly/3pvPDE (expand) #brandchat

GetResults: @themartinidiva try this link – http://directmag.com/casehistories/marketing_addition_subtraction/ #brandchat

Q4: What’s UR biggest brand management challenge?

denvan: Q4 My biggest brand challenge: doing unto myself what I would recommend for others (my clients). #brandchat

sharonmostyn: @brandchat Q4: biggest brand mgt challenge? SM: not enough resources (time, personnel, IT/technology, budget) #brandchat

GetResults: Q4 Biggest brand mgmnt challenge – listening consistently and responding quickly to customer perceptions as brand evolves #brandchat

searchguru: Q4: Getting word out there in a coherent fashion and staying focused #brandchat

Ryan_B_King: #brandchat building momentum in a slow economy.

DavidSandusky: Q4 biggest brand management challenge: making sure you have the right people #brandchat

MrWordsWorth: #brandchat Q4: Probably consistency is my main challenge. Twitter presence is less ‘professional’ than LinkedIn, etc.

neilmckenzphoto: Q4: Biggest brand challenge – living up to my customers expectations. #brandchat

LoisMarketing: @GetResults beat me too it! Trying to manage brand, Web presence, etc. and readily respond to customer perception, evolution #brandchat Q4

denvan: @GetResults It’s so easy to forget my own brand-mgmt mantras of simplicity, consistency, and helping humans. #brandchat

MrWordsWorth: #brandchat Q4: my value proposition is another challenge I face: what sets me apart + how do I land the deal

CASUDI: Q4: biggest challenge =l earning what branding and brand means in emerging markets ~ #brandchat

karenswim: @denvan @GetResults I constantly battle Cobbler’s syndrome, trying to change that in 2010 #brandchat

LoisMarketing: Perhaps real challenge is in managing customers’ expectations! Q4 #brandchat

MrWordsWorth: @karenswim I think we all do, to a degree. Hard often to refocus and do what you know must be done. #brandchat

brandchat: Retweeted every1’s gr8st challenge in hopes that we will B able to help each other. Mayb U C otherside or oppurt 4 some1 #brandchat

searchguru: Unfortunately, expectations in area of SEO are often unrealistic and takes lots of education and patience #brandchat

Pitch, Plugs, C2A, etc.

mariaduron: #brandchat, Luv Reach Personal Brnding assessment, http://tinyurl.com/brandaudit (expand) also the “How Strong si UR brand” quiz http://bit.ly/5UvyiT (expand)

denvan: Thanks for letting me drop by. BTW: Just posted a Christmas blog post featuring a sliding baby Jesus. http://bit.ly/6rVDXI (expand) #brandchat

merylevans: @brandchat Also in @teddemop‘s What No One Ever Tells You About Blogging and Podcasting… #brandchat

Advertisements

This week’s theme:  Personal Brands

Q1: If U bear brand of being ‘too nice’, how would you change that?

kathydodd: Sometimes “too nice” is necessary – Gerber, Johnson’s Baby products #brandchat

andreayap: haha Q1, not a problem of mine #brandchat

neilmckenzphoto: Q1: How can a brand be “too nice” ? #brandchat

mariaduron: Q1: I would want to really discover what traits, actions or behaviors have given that perception to know what 2 do next #brandchat

pmarckworth: Q1 when does nice become too nice? #brandchat

MrWordsWorth: #brandchat Q1: An affair or an outrageous comment on Twitter are ways to shift from a brand that’s too nice. Just saying.

wvpmc: Q1 depends on what your target market needs or wants and will pay for, how that trait is viewed #brandchat

Ryan_B_King: @DavidSandusky #brandchat The goodguy Brand needs to go underground a little and build support for things beyond their brand perception

andreayap: @neilmckenzphoto if personal brand, “too nice” = can’t say no, or can’t get honest truth, or let’s take advantage of em #brandchat

neilmckenzphoto: Q1: If a brand being “too nice” equates with not being authentic then there is a problem. #brandchat

brandchat: @Ryan_B_King How would U recommend a good guy brand to go ‘underground’? #brandchat

DavidSandusky: Q1even a sweet church should get tough to accomplish mission in the community #brandchat

Ryan_B_King: #brandchat Spite sponsors show and immersed themselves by supporting a sub-culture outside their market reach

andreayap: Q1 get serious w/out being un-nice: re-focus relationship on results, deliverables, timelines #brandchat

brandchat: @Ryan_B_King So, is that going ‘underground’? Curious on how a ‘good guy’ goes underground? #brandchat

MrWordsWorth: @brandchat Underground: Look at some of the smaller audiences and their experiences with you brand for opportunities #brandchat Q1

Ryan_B_King: #brandchat it’s presenting the brand in an manner that isn’t mainstream or high publicized it’s relying on social networks and word of mouth

andreayap: Q1 when “too nice” or “too tough” is in the picture, people likely not focused on results. #brandchat

brandchat: @CathyWebSavvyPR They will, I’m sure + make loads of money + we’ll say…we “should of”, LOL! #brandchat

CathyWebSavvyPR: A1 Ifyr brand is “too nice” & is not capturing customers U want – survey propects & existing cust. waht do they want? #brandchat

CathyWebSavvyPR: @RecruitingH2H I’m not saying the rep of “being 2 nice” is a problem, but Q1 posed that AS the problem. If nice=customers = win! #brandchat

MrWordsWorth: @brandchat It’s not always going underground; it’s more like expanding some perceptions while reflecting untapped others. #brandchat

Q2: A long term client has sudden change in management, how do U acclimate the new leadership 2 UR company’s brand?

kathydodd: Q2 I would assess what the thinking of the new leadership is first before acclimating the brand, there could be some harmony #brandchat

neilmckenzphoto: Q2: I like it when a long term client has a sudden change in mgmt – but only if it is another photogs client. #brandchat

Ryan_B_King: #brandchat you listen to the needs of the new management’s direction and aim to meet at level ground.

andreayap: Q2 dinner, drinks, tell stories of good/bad times, implying: there’s a reason why we’ve been with you this long. #brandchat

MarketingMary: Customers usually best voice for updating new mgmt on brand after internal updates. Source of revenue is usually more credible. #brandchat

MrWordsWorth: @kathydodd Q2: Agreed. Take the pulse of the new leaders to see how their perceptions are complementary/different + use that. #brandchat

pmarckworth: Q2 Acclimating client’s new mgt to UR brand: express who your co is with clarity, integity, transparency #brandchat

Ryan_B_King: #brandchat Also approach them like any new prospects. You may be able to get some ideas out that were shot down by prev mgmt

mariaduron: #brandchat Q2: 2 me communication is key. R u just chatting w/cusstomers when it’s time 2 pay or is comm. continuous?

Ryan_B_King: #brandchat They need to understand you see the bigger picture

DavidSandusky: Q2 listen to new management values mission and vision and how they line with company or not, why? #brandchat

neilmckenzphoto: Q2: If you have positioned your brand as “the only solution” you should be OK unless new mgmt “knows somebody” #brandchat

pmarckworth: Q2 you can be an asset to new management by giving them history and perspective about their company – must be done cautiously tho #brandchat

andreayap: @neilmckenzphoto “I’m the only solution” is dangerous if with change of mgmt comes change of problems #brandchat

MrWordsWorth: #brandchat Q2: @ryan_b_king got it. New prospects=new avenues 4 the brand, but ensure they know the history/customer experience #brandchat

neilmckenzphoto: Q2: @andreayap In my experience a change of management always comes with a change of problems to solve. #brandchat

DavidSandusky: Q2 with industry changes, new management may teach us a thing or two about the future #brandchat

pmarckworth: @brandchat yes, listening is key to developing essential relationships #brandchat

Q3: Facebook page for solorpreneur business – better to use photo for page or logo?

kathydodd: Q3 Logo, hands down – more recognizable – you can use photos in other places (in albums) #brandchat

neilmckenzphoto: Q3: FB page for solopreneur – photo for personal service, logo for product oriented company. #brandchat

Ryan_B_King: #brandchat Q3: Picture or Logo / Personal vs Business? I think it depends on the scope of your business and who you’re connecting to.

MrWordsWorth: #brandchat Q3: as a Solopreneur, you are your business, and your business is you. I say put your best face forward. #brandchat

andreayap: @mariaduron not sure about this… Facebook for solopreneurs – go photo (if service), logo (product)#brandchat

Ryan_B_King: #brandchat Q3: I do a little of both

DavidSandusky: Q3 solopreneur goals beyond them? no – photo, yes logo/image #brandchat

MrWordsWorth: #brandchat Q3: To clarify my last comment, I think a face photo is preferable to a logo on FB when you sell a service #brandchat

DavidSandusky: Q3 our fb biz pages all have image of products b/c others are involved w/role. I recommend that #brandchat

pmarckworth: Q3 part of a brand is a key visual – a logo, usually – but that should be the guide so you are consistent and recognizable #brandchat

wvpmc: Q3 I use logo on my biz page http://www.wvpmc.com/facebook.php #brandchat

neilmckenzphoto: Q3: The image on the FB page should immediately tell the viewer what you do or at least give them a good idea #brandchat

DavidSandusky: Q3 is a situation where personal brand is recognized for building business/process to copy, not always the business #brandchat

MrWordsWorth: @pmarckworth True, yet if you are/will be an individual offering, say, organizing service, your photo gives a face to your biz #brandchat

CathyWebSavvyPR: @MAltaee solopreneur is a one-person business – consultant, PR/Marketing professional, Web designer etc. solo entrepreneur #brandchat

neilmckenzphoto: Q3: How many solopreneur logos can you remember? – @DavidSandusky ‘s Your Brand Plan hand not included. #brandchat

MrWordsWorth: @neilmckenzphoto Many solopreneurs I know go with their face. I like that. I know who they are, so inclined to trust #brandchat

mariaduron: #brandchat @neilmckenzphoto Q3: Can remember local coaching pics/faces b4 I can remember logo but they all have logs -I know I’ve seen them

andrewmueller: Q3 As a Solopreneur use a photo of You, You are the Brand and most important to create relationships, Logo is insignificant #brandchat

andrewmueller: Q3 people connect to people on social networks, build relationships, show them who you are. #brandchat

Q4: Several roles you play – several online profiles, like multiple Facebook pages – good or bad?

andrewmueller: Q4 that depends on your objectives and if you can maintain a consistent personality across all #brandchat

MrWordsWorth: #brandchat Q4: It depends on the variance between the different roles. If it is too wide, there can be a disconnect #brandchat

MarketingMary: Q4 Even though we all have several online profiles, like good brand support, they should all be consistent #brandchat

MrWordsWorth: #brandchat Q4: …yet there are instances where having several profiles helps fill in the blanks/creates a well-rounded pic of U #brandchat

andreayap: Q4 if it’s online people + bots will find it – fight the good fight and put it all in 1 #brandchat

pmarckworth: Q4 disaster if multiples confusing. Sometimes each is discrete &completely separate. Need to decide which & act accordingly #brandchat

neilmckenzphoto: Q4: Having several online profiles like multiple FB pages for a brand seems dangerous and a lot of work. #brandchat

MrWordsWorth: @andreayap I would, but I write things on Twitter I don’t want to freely broadcast on LinkedIn, or Facebook, despite consistency #brandchat

brandchat: @neilmckenzphoto AGREED! How do you stay consistent and real in the convo? #brandchat

DavidSandusky: Q4 serial entrepreneur may be behind different businesses, hires brand champion w/shared values as face #brandchat

MrWordsWorth: @brandchat You stay consistent by always holding to the same philosophy and ethics in every conversation, regardless of role. #brandchat

andreayap: Q4 my mama told me: don’t do anything you wouldn’t tell your mama – or the web 2010 (because we’ll find it!) #brandchat

neilmckenzphoto: Q4: Should I create separate profiles for my Artrepreneurship and Photographer brands or meld the two? #brandchat

andrewmueller: Q4 Authenticity is very important, consistency reinforces authenticity #brandchat

andreayap: Q4 is the soul of MICROmarketing – show a little piece of you, resonate with diff folks, and don’t silo any of it off #brandchat

MarketingMary: Q4 #Brand Consistency of Authenticity = Credibility #brandchat

andreayap: Q4 little facets of you as a whole equals your brand, and individual points of conversion – so show every1 #brandchat

MrWordsWorth: @neilmckenzphoto In your case, how different are your audiences + their perceptions/expectations. If very different, maybe use 2 #brandchat

DavidSandusky: @neilmckenzphoto Q4. I recommend keeping one. teaching is part of your brand, not seperate #brandchat

andreayap: Q4 so hard to believe anything in this hyped up web – you have no brand if you have no authent/credibility #brandchat

moskowitz: Q4 Authenticity is very important, consistency reinforces authenticity #brandchat RT @AndrewMueller [“fungible” maybe ;-)]

Plugs, Pitch, C2A, etc.

DavidSandusky: @neilmckenzphoto read this: future of Colleges and Universities: http://bit.ly/7zlB7z (expand) #brandchat

DavidSandusky: hey everyone @neilmckenzphoto is bringing a few of his student to @yourbrandradio tomorrow, chime in! #brandchat

Q1: Small biz change in owner changes focus+goals, how do U rebrand?

brandingexpert: @brandchat Q1: Rebranding is no big deal when changing products. Changing the company is a different matter. #brandchat

DavidSandusky: Q1 1st is to look at why new owner changes focus. for sake of change or do we have values prob to address #brandchat

MarketingMary: Q1 When biz changes ownership, hopefully mission & values remain. Build off these for rebranding #brandchat

brandingexpert: Q1 “Products are proof of your brand, not the brand itself.” No need to rebrand if you’re just changing products. #brandchat

andreayap: #brandchat Q1 showcase new owners/mgmt as often + to as many key stakeholders as you can. Show them as people.

neilmckenzphoto: Q1: When small biz changes ownership, rebrand should probably be done slowly and with care. #brandchat

andreayap: #brandchat Q1 for smallbiz being real, accessible and (often) local is key part of brand – so new owners have to show up

douglas1212: Q1. Do you need to rebrand or just update the brand, keep what was good and working if any. #brandchat

wvpmc: Q1 issue important when owner image, reputation has been at core of the brand – otherwise customer responds better to seamless #brandchat

BrandMyCareer: Q1: It depends why the change happened, then the rebranding process can start to change what is necessary #BrandChat

Q2: What do U recommend first 3 steps are in introducing new employees to business culture/brand?

DavidSandusky: Q2 1st (important) executive team MUST know what culture/brand is. often don’t, makes my job hard 😉 #brandchat

wvpmc: Q2 culture/leadership style key to internal org functionality – interim transition period, new mgmt listening to concerns helpful #brandchat

MarketingMary: Q2 New employees should know re brand 1) consumer view 2) staff perceptions 3) how new person can reinforce brand id #brandchat

neilmckenzphoto: Q2: 1-Take them to lunch. 2: Ask for input and help. 3. Follow through. #brandchat

andreayap: #brandchat Q2 1) top down c/o owners, esp impact on rewards; 2) bottom up c/o co-employees; 3) reality c/o customers

BrandMyCareer: Q2: 1- Copy of the company HR/IT/Social Media policy 2- Scope of work team 3- Location of the WC 😀 #BrandChat

DavidSandusky: Q2 3 things to onboarding 1)mission 2)employee introduction 3)introduce to customer expectation #brandchat

andreayap: #brandchat Q2 smallbiz brand/culture = consistency in internal reward/punishment = consistent customer experience

neilmckenzphoto: Q2: The new brand with probably have to be formed from the old brand. Maybe not possible to start fresh immediately. #brandchat

douglas1212: Q2. Find out what part or parts the new emp. can “own” of the brand and culture #brandchat

wvpmc: Q2 unless there’s a serious issue, customers and employees respond better to evolution than to radical change #brandchat

pmarckworth: Q2 1)brand 2)company norms and culture 3) what customers think #brandchat

Q3: What tools do you use to ‘listen’ to what’s being said about your brand?

neilmckenzphoto: Q3: Tools to “listen” to what is being said about your brand – I could use some ideas… #brandchat

MediaCollective: Monitoring Brand, Seesmic for twitter, google alerts for name vairations for notification via email is a good start #brandchat

BrandMyCareer: Q3: Listening Tools: Twitter + Google + Blog Comments #BrandChat

DavidSandusky: Q3 starting interal brand: listen via 360 review by HR and external partner. Solo? get board of advisors #brandchat

douglas1212: @DavidSandusky for now I don’t have much of a physical “brand” so thee two tools I use are my ears. #brandchat

MarketingMary: Q3 To monitor brand, I recommend all tools that listen to all stakeholders: consumers, trade, employees, media, etc. #brandchat

MediaCollective: RT @daveraffaele: @brandchat http://socialmention.com {brand monitoring} #brandchat

pmarckworth: Q3 google alerts and SocialOomph #brandchat

DavidSandusky: Q3 we listen to how we are introduced for referrals #brandchat

neilmckenzphoto: Q3: @douglas1212 – Judging by your profile pic you appear to have some “ears”! #brandchat

andreayap: #brandchat Q3 Look at your conversion funnel – points of attrition tell you where, why, how you can improve smallbiz brand

MediaCollective: Q3 also your stats can give insite too, pings and track backs to blogs, some analytic tools show keywords Your Brand is a keyword #brandchat

andrewmueller: Q3 tools 2 listen > Radian6, Scout labs, Peoplebrowser, soon Looking Glass, Visible Technologies, Social Mention, Google Alerts #brandchat

andrewmueller: Q3 Listening is easy, putting systems in place to act on what you learn is more challenging and where you get a payoff #brandchat

MarketingMary: Q3 To listen to how your brand is being discussed–ask your mother-in-law. You get unvarnished truth. #brandchat

brandchat: Q3: Some great resources on finding out what is being said about your brand. #brandchat

andrewmueller: @MarketingMary If you ask anyone who knows you are associated with the brand you will get a censored answer #brandchat

andreayap: #brandchat Q3 customer conversion funnel: aware > engaged > trial > return > frequent > loyal > referral > advocate.

denvan: @andrewmueller @MarketingMary Re. Censored answer. Agreed. “Listening” is best where the “feed” is rawest. #brandchat

Q4: How does a small biz brand look like a big brand to community leaders and fellow CEOs?

denvan: My job in branding work is to act as a listening agent for my clients. Smart outsiders are the best listeners for any brand. #brandchat

andrewmueller: @brandchat Q4 perhaps it is in their best interests to look like a small focused brand powerful in their particular niche? #brandchat

MediaCollective: Q4: Sm Biz Brand Look big, be thought leader in segment, mirror & innovate from processes and dress for sucess (media assets) #brandchat

MarketingMary: Q4 To be perceived as a big brand–act big. Own your market niche. Be everywhere. Act like the big guys, but on small budget. #brandchat

wvpmc: Q4 if looking big is goal, incorporate into PR plan – active community participation, soc med can help #brandchat

denvan: Q4: Don’t try to look big. Try to look indispensible. #brandchat

pmarckworth: Q4 Goal isn’t trying to look like a big brand. It’s looking like a compelling brand that’s the obvious choice to the customer. #brandchat

andreayap: #brandchat Q4 Try MICROmarketing: 9 Reasons Why Small is the New Big http://bit.ly/7mOrgn (expand)

neilmckenzphoto: Q4: A small biz brand can look like a big brand by being authentic, providing world class prod and svcs- only on a smaller scale #brandchat

MediaCollective: Q4: If you dominate your nich & present a whole package (svc 2 materials) community leaders and fellow CEOs will take notice #brandchat

andreayap: #brandchat Q4 Be the right guy, not the big guy. Fit = Revenues

denvan: Q4 Dealing with larger fish, you’ve got three options: be more flexible; be faster; or find a niche you can own. #brandchat

Pitch, Plugs, C2A, etc.

denvan: Calls to action: 1) looking for comments on medical industry branding at http://tinyurl.com/ygl4yf8 (expand) #brandchat

denvan: Call to action 2) Please DM me if you have good / bad Vision / Mission statements for blog post. #brandchat

andreayap: #brandchat Andre Yap Ripple100 MICROmarketing apps for smallbiz, nonprofits, politicians, artists www.ripple100.com/blog

pmarckworth: Pitch: I create resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

neilmckenzphoto: Pitch: Client called yesterday and said the brand images I did for her polished up her image and helped her get two new clients. #brandchat

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat #brandchat

wvpmc: Pitch: check out my agency’s Facebook page http://www.wvpmc/facebook.php – suggestions welcome! #brandchat

Q1: UR brand is what UR customers say it is – T or F? Thoughts? http://bit.ly/8GG7h4 submitted by @getresults

andrewmueller: Q1 it is not a simple as a true false question and seems that we are rehashing what we’ve talked about many times? #brandchat

adwrighty: Hi everyone: Q1 agree, but you’re not helpless in influencing what they think and say about your brand. #brandchat

brandchat: @andrewmueller I agree. So what good LISTENING tools would you recommend for brands on SM or face-to-face? #brandchat

andrewmueller: Q1 A good way to think about brand is in terms of the gut feeling customers have about ur products, services, or Co #brandchat

DavidSandusky: Q1 yes, your brand is what customers say it is, but brand owner has control (or should) #brandchat

jemcgrew: Q1: True-It is what they say, but it doesn’t have to stay that way if you choose to guide people’s perceptions #brandchat

jemcgrew: Q1: Re: set flavor– I think this is good PR and community conversations. Get out there in Social Media, in-person network events #brandchat

pglewis: A brand can be experienced in many ways so all (media) channels need to adapt to get the Brand message across properly #brandchat

DavidSandusky: @andrewmueller how they describe the feeling from our brand is what we measure #brandchat

aorbeth: Hello #brandchat. Q1: true, but only for that 1 person. U still have power to influence all others w/ yr brand outreach-PR, SM, adv, etc

DavidSandusky: @brandchat feelings shared as word of mouth, social media and actions like referrals and repeat purcahse #brandchat

pmarckworth: Q1 listening is important but so is developing relationships. #brandchat

pglewis: @brandchat Small or large try using tools such as Social Mention http://bit.ly/5NwCUX (expand) – Cover all areas (Blog, Micro, Platforms) #brandchat

brandchat: @pglewis Other than SM tools, what offline tools would you recommend? #brandchat

brandchat: @pglewis Other than SM tools, what offline tools would you recommend? #brandchat

adwrighty: Q1. Important remember for many smaller brands sm mentions rare. Offline sentiment analysis key. Sounds hard, but shouldn’t b #brandchat

Q2: AOL’s new brand- is cosmetic surgery enough? http://bit.ly/5ywIyH submitted by @Andy Wright

kathydodd: Q2: I think that they have a long road ahead of them, need to do more to establish new identity other an a logo. #brandchat

andrewmueller: Q2 @brandchat AOL is an old tired brand, cosmetic surgery wont help, they need strategy innovation #brandchat

jemcgrew: Q2: Personally, I think AOL is 2 long in the tooth for the cosmetic change to be enough. What is there value proposition? Anyone? #brandchat

neilmckenzphoto: Q2: As most people I don’t know what AOL does or stands for – this is a problem for AOL. #brandchat

jemcgrew: Q2: AOL was Google of yesteryear…hard to catch up on that curve when google is enhancing their website #brandchat

jemcgrew: Q2: AOL- American OnLine. #brandchat

DavidSandusky: Q2 AOL is is long gone and stands for nothing, They can find that and innovate, but will they? #brandchat

adwrighty: Q2. Since my post-some product news from Aol. Strange that they chose identity 1st over product/substance http://ow.ly/HSeG #brandchat

kathydodd: @brandchat Exactly – a “brand” is a lot more than a new logo, what is their new essence? Identity? Who is Aol. ? #brandchat

SJAbbott: Q2 AOL’s brand has done anything to make me think it’s more than cosmetic. I’ve was never a fan & this won’t change my mind. #brandchat

jemcgrew: Q2: Here is a link to what they think there new Brand identity means: http://corp.aol.com/ #brandchat

DavidSandusky: Q2 all hat (marketing) no cowboy #brandchat

adwrighty: Q2 Strategy becoming clearer gradually w aim for ‘most relevant homepage’ but not enough yet. Perhaps more to come 2 little 2 l8 #brandchat

neilmckenzphoto: Q2: Interesting to see what happened to AOL, same thing could happen to Google – this is why they are scrambling to “mobile” #brandchat

brandchat: Ok, BRANDidos – so we’re sitting+chatting w/AOL. First, 3 steps U would recommend if there’s hope 4 their brand? #brandchat

sethgray: @adwrighty Q2 but isn’t that old school web strategy? be the destination? seems like a steep hill to climb vs. GOOG & MSFT #brandchat

adwrighty: Q2 So seriously, thoughts on product news? Update-able ever changing hp fits w identity? Not saying it’s enough but fits for me #brandchat

jemcgrew: Q2 Cont.- Innovative Product offering, Retarget Consumer set and Market, market, market. #brandchat

pmarckworth: Q2 1st as @jemcgrew suggests they need to define their value proposition #brandchat

andrewmueller: Q2 AOL’s new brand emphasis: “new focus on creativity +expression” this needs to be conveyed through experiences, ID is only 1 #brandchat

DavidSandusky: @brandchat Q2 add core values mission and vision #brandchat

adwrighty: Q2 Help ppl find best of web again. Still need guide, but now not abt safety, but saving time. Partner w stumbleupon type sites #brandchat

adwrighty: Q2 a lot of theoretical product, mission, values etc. But any specific ideas for Aol? I’m sure they think they have all that? #brandchat

brandchat: @adwrighty Q2: not unless they can deliver mission in 1 sentence, values in 5 bullet point + USP in one breath – recitable by all #brandchat

Q3: What is the best way to build the brand identity for a social network? submitted by @Chiara Bolognini

mariaduron: Q3: I think U build brand identity for a social network as you would for any brand. Start w/product USP + niche market #brandchat

neilmckenzphoto: Q3: Is that building a brand identity For a social network or On a social network? #brandchat

SJAbbott: Q2 AOL introduced avg ppl to the ‘net. Instead being “innovative leaders”, should focus on helping avg ppl navigate new tools. #brandchat

neilmckenzphoto: Q3: I think that as social networks become more vertical that the brand will need to reflect and take advantage of this #brandchat

kathydodd: Q3 – ah, a question where semantics are involved – I think it could go both ways #brandchat

DavidSandusky: Q3 best way to build brand online: stand for something, add value toward that purpose..let’s see personality! #brandchat

SJAbbott: Q3 Branding ANYTHING is the same process: define a story & value prop, identify through core touch points, engage people; repeat. #brandchat

adwrighty: Q3 sorry, getting carried away. For SM identity should be strongly associated with relationships. That’s the brand & product #brandchat

BlakeGroup: Q3 IMO, it’s a continuation of the branding done trad (PR, web, print, ad, etc). Big difference is engagement w/ SM. #brandchat