#brandchat recap November 18th

Posted: November 24, 2009 in brandchat recap, Twitter
Tags: , , , ,

Sorry BRANDidos for the delay in posting last week’s #brandchat!  Started the Thanksgiving festivities early and tried to get angel tree items purchased for families in need and fell totally behind in my recap.

So here it is – we’ll not have #brandchat this week because of the Thanksgiving Day holidays in the U.S. and we will return December 2nd – so please be sure to place the items or topics that you would like to discuss here – at this forum or on our Facebook page:  http://facebook.com/brandbuzz

Q1: What effects (if any) will Facebook’s promotional guidelines have for online branding? Good + bad

neilmckenzphoto: Q1:FBs promo guidlines will make it less of the wild west. And then there is the new word in dictionary “unfriend” #brandchat

denvan: Q1: None whatsoever for my practice. I use FaceBook strictly for social / non-business. (or Speedo if you remember 2 weeks ago) #brandchat

WayneLiew: Q1 I would say that a guideline will definitely be useful to help a brand getting started but will it be too restrictive? #brandchat

pmarckworth: I’m not sure that it will make a huge difference for most people. #brandchat

MrWordsWorth: Q1: No impact 4 me as far as I can see. It’s a social medium 4 me, and 1 I use with less frequency. Twitter’s where I want to be #brandchat

MrWordsWorth: Q1: I think it’s more about Facebook trying to give assurances to brands that it is a reputable medium for branding, ultimately #brandchat

IMAGEidentity: Q1: Every media has rules. Some change over time. We must adapt in order utilize a media to it’s full potential. #brandchat

IMAGEidentity: I feel the new rules help to eliminate the spammyness some have used to brand on FB. #brandchat

Q2: Laser etched cornflakes? Tattoos? Logos on M&Ms? When is branding too extreme?

neilmckenzphoto: Q2: I just wish I had the opportunity to hang my banner from the “Balloon Boy” stunt here in Colorado. #brandchat

pmarckworth: Q2 if it’s congruent with your brand and appeals to your target audience, laser away. #brandchat

MrWordsWorth: @brandchat Q2:It depends. If you are the World Wildlife Fund, do you want your brand associated with Sara Palin? #brandchat

WayneLiew: Q2 From the three examples in the question, only tattoo is/seems extreme for me. #brandchat

IMAGEidentity: Q2: Every touch point is a potential branding opportunity. True. But this may cause branding overload and diminish ROI. #brandchat

MrWordsWorth: @pmarckworth Agreed. I think it comes down to what fits with your product + consumer expectations/perspective. #brandchat

MrWordsWorth: @WayneLiew Q2: So you wouldn’t name your baby Lexus? #brandchat

Brad42Fish: Branding — in its true sense — can never be too exrtreme. #brandchat

neilmckenzphoto: Q2: If getting your name laser etched on cornflakes supports your brand then good, otherwise it might seem kind of “corny”. #brandchat

Brad42Fish: @WayneLiew Branded tattoos are a great part of Harley’s brand. #brandchat

douglas1212: O2 We give candy gifts this time of year I think the M&M thing is good why not put your brand on a wold wide know brand? #brandchat

kabbenbock: Q2: Brands go too far when overreaching customer value. Harley tattoo works while this one is a humilation http://bit.ly/4vUYYE (expandhttp://search.twitter.com/images/search/expanding.gif?1258156245) #brandchat

denvan: Q2: I blogged about Laser Flakes http://tinyurl.com/ykh7e85 (expandhttp://search.twitter.com/images/search/expanding.gif?1258156245) I originally balked at it, but when thought through, it made sense. #brandchat

MrWordsWorth: @Brad42Fish Q2: If it is, the consumer tells you. Problem is, consumers (like us) often go with knee-jerk reactions/join chorus #brandchat

Brad42Fish: If , by “branding,” you mean: slapping logo on something, it can be too extreme pretty easy. The branded item must be on brand. #brandchat

WayneLiew: @MrWordsWorth Q2: I might even name my baby Apple. But I don’t think this is extreme though. #brandchat

denvan: Q2: In the Corn Flakes example, the strategy was as a “trust mark” to fight generic knock-offs. #brandchat

IMAGEidentity: Correct, it needs to add to the brand value/experience not be an add on.RT @Brad42FishThe branded item must be on brand. #brandchat

MrWordsWorth: @brandchat Q2: only problem there is what if the M&Ms are faulty? Or someone doesn’t like KISS branded M&Ms #brandchat

denvan: Q2: Over-branding happens when a name or logo is placed on something with no strategy or sense of human context. #brandchat

MrWordsWorth: @WayneLiew Q2: Same with a tattoo. If someone is a die-hard acolyte + it’s done right, it can have value #brandchat

denvan: @Brad42Fish If you mean good brands I disagree strongly. They can change the rules, but they can’t not obey any rules. #brandchat

Brad42Fish: @WayneLiew I’ve seen tattoos for Nike, Chevy, Ford, KISS, and numerous other authentic “manly” brands. #brandchat

SJAbbott: Q2 #brandchat Companies have been slapping logos on golf balls and coffee mugs for decades. Unless the item is on strategy, it’s a gimmick.

denvan: Q2: Basically. Smart branding is not a goal. It’s a means to an end: which is always human relationship / communication / trust. #brandchat

MrWordsWorth: @brandchat Q2: unless they are just going for mindfulness/awareness, but then, where’s the value or the metrics? #brandchat

SJAbbott: Q2 #brandchat The rule should be “Act by your OWN rules”. Even rebel brands have standards that can’t be compromised.

denvan: Q2: Can we agree? Logo-slapping is not branding? If a branded golf ball lies in the forest, does anyone buy your product? #brandchat

Q3: 76% of twitter users are infrequent users – what does that mean for YOUR brand?

Brad42Fish: A3: It just prooves the 80/20 rule. #brandchat

IMAGEidentity: Q3: Speak to them when you can and make it count. #brandchat

denvan: Q3: It means I don’t try to talk to a mass audience on Twitter. Use it to buiild key relationships not spam-cast. #brandchat

neilmckenzphoto: Q3: If 76% of Twitter users are infrequent then choosing followers is paramount – sheer numbers don’t mean much. #brandchat

brandchat: RT @Brad42Fish A3: It just proves the 80/20 rule. <I agree. Twitter is communication tool. Hope U use many in ur brand comm> #brandchat

Brad42Fish: Twitter and other social media support/augment mktg campaign. It can’t be entire mktg strategy. #brandchat

SJAbbott: A3 #brandchat It means that we shouldn’t give up on the other communications methods.

douglas1212: @brandchat Q3 a limited BIG audience #brandchat

IMAGEidentity: Understand who the 20% are and develop your relationship with them. The others will catch your message when they can. #brandchat

denvan: Q3: Actually, I’ve learned more about branding from Twitter than I could ever teach… #brandchat

MrWordsWorth: Q3: that small audience you talk to on Twitter can be like a stone in the water: make waves. Just be careful not to skim #brandchat

denvan: Q3. Twitter teaches us that branding is as much about listening as speaking – and much more so than yelling or logo-slapping. #brandchat

Brad42Fish: Social media as only tactic might be valid if focused on specific psychogrpahic that includes tech early adopting extroverts. #brandchat

neilmckenzphoto: Q3: I was followed the other day by an account with 13K followers and they had only one post – real value? #brandchat

Brad42Fish: Use social media to have conversations (and learn) with a handful that might help spread the word. #brandchat

MrWordsWorth: @neilmckenzphoto Q3: No, they probably juked the numbers using a service. I love making The Wire references #brandchat

IMAGEidentity: Q3: Remember; It is always message 1st … medium 2nd. No media is the magic bullet. #brandchat

WayneLiew: @neilmckenzphoto Q3 Someone who have just read some “how to get thousands of followers” ebooks out there? LOL #brandchat

pmarckworth: Q3 It really is about the relationships you develop – and listening. #brandchat

kabbenbock: Q3: Indicates experimental days+a good time to get in, build cred, engage+involve-not time to stop acquisition channels #brandchat

Q4: Recommended steps for branding home based biz brands – when there’s a day or “real” job?

MrWordsWorth: Q4: I have to recuse myself. I am my business. And my twit stream is anything I want it to be, just to demo I am creative #brandchat

Brad42Fish: Also use Twitter to have conversations with like-minded people, and learn from them. #brandchat

Brad42Fish: Very few of my Twitter followers or people I follow are prospects. Most are competitors. I learn from them. Hope they learn too. #brandchat

aliciafalcone: Q4: Carefully but depends on long term goals #brandchat

mariaduron: #brandchat Q4: Think 4 co’s like MaryKay + Vantel where the company brand exists, no prob. But, what about those creators of biz?

denvan: Q4: Home-based businesses: I always ask: Do you really need to build a brand apart from your own name and reputation? #brandchat

WayneLiew: Q4 Look at yourself for a start. What is compelling and what are the unique personality that you can showcase to others. #brandchat

douglas1212: @mariaduron Q4 I have a HHB-day job or not must brand yourself build trust #brandchat

IMAGEidentity: Q4: Integrity builds strong brands regardless of situation. Be honest and set expectations (hours of availability, goals, etc.) #brandchat

denvan: Q4: Because it’s always easier to go from building an individual to a corporate brand than the other way around. #brandchat

brandchat: @denvan For long term succession, yes. But, know that any biz starting out takes on personality of owner to some extent. #brandchat

WayneLiew: Q4 Then find out where can you start from. Is it at trade shows, social media or local meetups? Have a plan in mind too! #brandchat

MrWordsWorth: @denvan Q4: Well, I seem to have created a character of mystique around me by grace of my odd tweets + twitter name #brandchat

denvan: My other big question is: what is your “exit” strategy? I.e. do you want to sell the business / retire / go full time? #brandchat

MrWordsWorth: @brandchat Agreed, it’s that central personality that drives the vision, the identity, etc. Thus the ‘brand’ #brandchat

Brad42Fish: Steps for branding are alwasy the same (big co, 1-person gig, or personal brand). Define and exude your Brand Essence. #brandchat

SJAbbott: @mariaduron #brandchat Mary Kay is about opportunity as much as it is about product. The brand embraces HBB, but in itself is not a HBB.

Brad42Fish: All brands must have a Brand Promise that stimulates desired reaction…and that the organization/person can deliver on. #brandchat

Pitch, Plugs, C2A, etc

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat

denvan: Pitch 1: Contact me for corporate / brand naming. Pitch 2: It’s greatest hits week on Beg to Differ. http://tinyurl.com/ykw6mm5 (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

mariaduron: #brandchat: C2A: Need thoughts/samples of best practices for restaurants on TWitter and Facebook.

Brad42Fish: Pitch: 42Fish is a createive solutions firm that helps clients create their desired reactions. #brandchat

IMAGEidentity: My book “MYOB: mind your own brand” makes a great holiday gift for your clients. http://bit.ly/3CPJaI (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

MrWordsWorth: I write MarCom material that takes the most vital factor into account: your audience. Also specialize in poems/satiric tweets #brandchat

denvan: Call to Action: please fight the evil new anti-Twitter RT feature. Instructions here #saveretweets http://tinyurl.com/yfkega8 (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

kabbenbock: PITCH: Writing a book with @aaker about brands integrating social media+social good. Looking for great outside-US examples #brandchat

pmarckworth: PITCH: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest and drive sales #brandchat

douglas1212: Plug for M&M”s with your brand http://cli.gs/RmQMWe #brandchat

 

Q1: What effects (if any) will Facebook’s promotional guidelines have for online branding? Good + bad

neilmckenzphoto: Q1:FBs promo guidlines will make it less of the wild west. And then there is the new word in dictionary “unfriend” #brandchat

denvan: Q1: None whatsoever for my practice. I use FaceBook strictly for social / non-business. (or Speedo if you remember 2 weeks ago) #brandchat

WayneLiew: Q1 I would say that a guideline will definitely be useful to help a brand getting started but will it be too restrictive? #brandchat

pmarckworth: I’m not sure that it will make a huge difference for most people. #brandchat

MrWordsWorth: Q1: No impact 4 me as far as I can see. It’s a social medium 4 me, and 1 I use with less frequency. Twitter’s where I want to be #brandchat

MrWordsWorth: Q1: I think it’s more about Facebook trying to give assurances to brands that it is a reputable medium for branding, ultimately #brandchat

IMAGEidentity: Q1: Every media has rules. Some change over time. We must adapt in order utilize a media to it’s full potential. #brandchat

IMAGEidentity: I feel the new rules help to eliminate the spammyness some have used to brand on FB. #brandchat

Q2: Laser etched cornflakes? Tattoos? Logos on M&Ms? When is branding too extreme?

neilmckenzphoto: Q2: I just wish I had the opportunity to hang my banner from the “Balloon Boy” stunt here in Colorado. #brandchat

pmarckworth: Q2 if it’s congruent with your brand and appeals to your target audience, laser away. #brandchat

MrWordsWorth: @brandchat Q2:It depends. If you are the World Wildlife Fund, do you want your brand associated with Sara Palin? #brandchat

WayneLiew: Q2 From the three examples in the question, only tattoo is/seems extreme for me. #brandchat

IMAGEidentity: Q2: Every touch point is a potential branding opportunity. True. But this may cause branding overload and diminish ROI. #brandchat

MrWordsWorth: @pmarckworth Agreed. I think it comes down to what fits with your product + consumer expectations/perspective. #brandchat

MrWordsWorth: @WayneLiew Q2: So you wouldn’t name your baby Lexus? #brandchat

Brad42Fish: Branding — in its true sense — can never be too exrtreme. #brandchat

neilmckenzphoto: Q2: If getting your name laser etched on cornflakes supports your brand then good, otherwise it might seem kind of “corny”. #brandchat

Brad42Fish: @WayneLiew Branded tattoos are a great part of Harley’s brand. #brandchat

douglas1212: O2 We give candy gifts this time of year I think the M&M thing is good why not put your brand on a wold wide know brand? #brandchat

kabbenbock: Q2: Brands go too far when overreaching customer value. Harley tattoo works while this one is a humilation http://bit.ly/4vUYYE (expandhttp://search.twitter.com/images/search/expanding.gif?1258156245) #brandchat

denvan: Q2: I blogged about Laser Flakes http://tinyurl.com/ykh7e85 (expandhttp://search.twitter.com/images/search/expanding.gif?1258156245) I originally balked at it, but when thought through, it made sense. #brandchat

MrWordsWorth: @Brad42Fish Q2: If it is, the consumer tells you. Problem is, consumers (like us) often go with knee-jerk reactions/join chorus #brandchat

Brad42Fish: If , by “branding,” you mean: slapping logo on something, it can be too extreme pretty easy. The branded item must be on brand. #brandchat

WayneLiew: @MrWordsWorth Q2: I might even name my baby Apple. But I don’t think this is extreme though. #brandchat

denvan: Q2: In the Corn Flakes example, the strategy was as a “trust mark” to fight generic knock-offs. #brandchat

IMAGEidentity: Correct, it needs to add to the brand value/experience not be an add on.RT @Brad42FishThe branded item must be on brand. #brandchat

MrWordsWorth: @brandchat Q2: only problem there is what if the M&Ms are faulty? Or someone doesn’t like KISS branded M&Ms #brandchat

denvan: Q2: Over-branding happens when a name or logo is placed on something with no strategy or sense of human context. #brandchat

MrWordsWorth: @WayneLiew Q2: Same with a tattoo. If someone is a die-hard acolyte + it’s done right, it can have value #brandchat

denvan: @Brad42Fish If you mean good brands I disagree strongly. They can change the rules, but they can’t not obey any rules. #brandchat

Brad42Fish: @WayneLiew I’ve seen tattoos for Nike, Chevy, Ford, KISS, and numerous other authentic “manly” brands. #brandchat

SJAbbott: Q2 #brandchat Companies have been slapping logos on golf balls and coffee mugs for decades. Unless the item is on strategy, it’s a gimmick.

denvan: Q2: Basically. Smart branding is not a goal. It’s a means to an end: which is always human relationship / communication / trust. #brandchat

MrWordsWorth: @brandchat Q2: unless they are just going for mindfulness/awareness, but then, where’s the value or the metrics? #brandchat

SJAbbott: Q2 #brandchat The rule should be “Act by your OWN rules”. Even rebel brands have standards that can’t be compromised.

denvan: Q2: Can we agree? Logo-slapping is not branding? If a branded golf ball lies in the forest, does anyone buy your product? #brandchat

Q3: 76% of twitter users are infrequent users – what does that mean for YOUR brand?

Brad42Fish: A3: It just prooves the 80/20 rule. #brandchat

IMAGEidentity: Q3: Speak to them when you can and make it count. #brandchat

denvan: Q3: It means I don’t try to talk to a mass audience on Twitter. Use it to buiild key relationships not spam-cast. #brandchat

neilmckenzphoto: Q3: If 76% of Twitter users are infrequent then choosing followers is paramount – sheer numbers don’t mean much. #brandchat

brandchat: RT @Brad42Fish A3: It just proves the 80/20 rule. <I agree. Twitter is communication tool. Hope U use many in ur brand comm> #brandchat

Brad42Fish: Twitter and other social media support/augment mktg campaign. It can’t be entire mktg strategy. #brandchat

SJAbbott: A3 #brandchat It means that we shouldn’t give up on the other communications methods.

douglas1212: @brandchat Q3 a limited BIG audience #brandchat

IMAGEidentity: Understand who the 20% are and develop your relationship with them. The others will catch your message when they can. #brandchat

denvan: Q3: Actually, I’ve learned more about branding from Twitter than I could ever teach… #brandchat

MrWordsWorth: Q3: that small audience you talk to on Twitter can be like a stone in the water: make waves. Just be careful not to skim #brandchat

denvan: Q3. Twitter teaches us that branding is as much about listening as speaking – and much more so than yelling or logo-slapping. #brandchat

Brad42Fish: Social media as only tactic might be valid if focused on specific psychogrpahic that includes tech early adopting extroverts. #brandchat

neilmckenzphoto: Q3: I was followed the other day by an account with 13K followers and they had only one post – real value? #brandchat

Brad42Fish: Use social media to have conversations (and learn) with a handful that might help spread the word. #brandchat

MrWordsWorth: @neilmckenzphoto Q3: No, they probably juked the numbers using a service. I love making The Wire references #brandchat

IMAGEidentity: Q3: Remember; It is always message 1st … medium 2nd. No media is the magic bullet. #brandchat

WayneLiew: @neilmckenzphoto Q3 Someone who have just read some “how to get thousands of followers” ebooks out there? LOL #brandchat

pmarckworth: Q3 It really is about the relationships you develop – and listening. #brandchat

kabbenbock: Q3: Indicates experimental days+a good time to get in, build cred, engage+involve-not time to stop acquisition channels #brandchat

Q4: Recommended steps for branding home based biz brands – when there’s a day or “real” job?

MrWordsWorth: Q4: I have to recuse myself. I am my business. And my twit stream is anything I want it to be, just to demo I am creative #brandchat

Brad42Fish: Also use Twitter to have conversations with like-minded people, and learn from them. #brandchat

Brad42Fish: Very few of my Twitter followers or people I follow are prospects. Most are competitors. I learn from them. Hope they learn too. #brandchat

aliciafalcone: Q4: Carefully but depends on long term goals #brandchat

mariaduron: #brandchat Q4: Think 4 co’s like MaryKay + Vantel where the company brand exists, no prob. But, what about those creators of biz?

denvan: Q4: Home-based businesses: I always ask: Do you really need to build a brand apart from your own name and reputation? #brandchat

WayneLiew: Q4 Look at yourself for a start. What is compelling and what are the unique personality that you can showcase to others. #brandchat

douglas1212: @mariaduron Q4 I have a HHB-day job or not must brand yourself build trust #brandchat

IMAGEidentity: Q4: Integrity builds strong brands regardless of situation. Be honest and set expectations (hours of availability, goals, etc.) #brandchat

denvan: Q4: Because it’s always easier to go from building an individual to a corporate brand than the other way around. #brandchat

brandchat: @denvan For long term succession, yes. But, know that any biz starting out takes on personality of owner to some extent. #brandchat

WayneLiew: Q4 Then find out where can you start from. Is it at trade shows, social media or local meetups? Have a plan in mind too! #brandchat

MrWordsWorth: @denvan Q4: Well, I seem to have created a character of mystique around me by grace of my odd tweets + twitter name #brandchat

denvan: My other big question is: what is your “exit” strategy? I.e. do you want to sell the business / retire / go full time? #brandchat

MrWordsWorth: @brandchat Agreed, it’s that central personality that drives the vision, the identity, etc. Thus the ‘brand’ #brandchat

Brad42Fish: Steps for branding are alwasy the same (big co, 1-person gig, or personal brand). Define and exude your Brand Essence. #brandchat

SJAbbott: @mariaduron #brandchat Mary Kay is about opportunity as much as it is about product. The brand embraces HBB, but in itself is not a HBB.

Brad42Fish: All brands must have a Brand Promise that stimulates desired reaction…and that the organization/person can deliver on. #brandchat

Pitch, Plugs, C2A, etc

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat

denvan: Pitch 1: Contact me for corporate / brand naming. Pitch 2: It’s greatest hits week on Beg to Differ. http://tinyurl.com/ykw6mm5 (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

mariaduron: #brandchat: C2A: Need thoughts/samples of best practices for restaurants on TWitter and Facebook.

Brad42Fish: Pitch: 42Fish is a createive solutions firm that helps clients create their desired reactions. #brandchat

IMAGEidentity: My book “MYOB: mind your own brand” makes a great holiday gift for your clients. http://bit.ly/3CPJaI (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

MrWordsWorth: I write MarCom material that takes the most vital factor into account: your audience. Also specialize in poems/satiric tweets #brandchat

denvan: Call to Action: please fight the evil new anti-Twitter RT feature. Instructions here #saveretweets http://tinyurl.com/yfkega8 (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

kabbenbock: PITCH: Writing a book with @aaker about brands integrating social media+social good. Looking for great outside-US examples #brandchat

pmarckworth: PITCH: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest and drive sales #brandchat

douglas1212: Plug for M&M”s with your brand http://cli.gs/RmQMWe #brandchat

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s