#brandchat recap of November 11th chat

Posted: November 14, 2009 in brandchat recap, Twitter
Tags: , ,

Q1: Now that tweets are sync’d with LinkedIn- what does this mean for company+persnal brands?


neilmckenzphoto: Q1: Now we can be seen in many places at the same time – maybe too many places? #brandchat


andrewmueller: Q1 Twitter + linked in serve very different purposes, what is shared on Twitter often not appropriate 4 Linked In – care needed #brandchat

BlakeGroup: A1 IMO, LInkedIn is biz only. Twitter a mix. With synch, must consider both audiences. Will limit twitter posts. #brandchat

kathydodd: Q1 – Since Twitter is such a different audience than Linkedin, I think we need to be careful with the approach taken with both #brandchat

mariaduron: RT @brandchat @neilmckenzphoto Good question Neil! Is our audience on LinkedIn the same target as Twitter or FB? #brandchat

neilmckenzphoto: Q1: I think Linkedin may be a bit more formal. Too many posts could be viewed as not professional. Seen some do it though.. #brandchat

sethgray: #brandchat A1 in this age of supposed transparency, why should biz/personal communication be different?

andrewmueller: People use Linked In for very specific purposes and twitter as commmunication channel and info discovery, strange bedfellows! #brandchat

IMAGEidentity: Just another way to publish your message but must remember to think of your audiences. LinkedIn my be different that Twitter. #brandchat

BlakeGroup: I purposely don’t use anything that pushes tweets to any other SM. Diff audiences/messages/voice/relationship. #brandchat

DavidSandusky: Q1 I have been a fan of LinkedIn for six yrs or so for the core benefits, tweets sync, not interested. #brandchat

denvan: A1 – Auto-Synch is a lazy way to update across SM apps. Treat each venue with enough respect to craft your message.#brandchat

neilmckenzphoto: Q1: My relationships on Linkedin have some overlap with Twitter – but not that much. #brandchat

IMAGEidentity: Message must resonate with the audience. #brandchat

andrewmueller: The “Audience” for each channel is different, and the message should be adjusted for audience #brandchat

mariaduron: #brandchat -luv analogy Twitter is huge cocktail or networking event, LinkedIn is the office, FB backyard BBQ – very different flavors

BlakeGroup: Part of twitter culture is to have quirky, personal side. Not appropriate for LinkedIn as it is now. Maybe will change. #brandchat

neilmckenzphoto: Q1: On the other hand I have seen folks with Linkedin being their main vehicle using Twitter and FB quite effectively. #brandchat

denvan: A2. I got into a mess auto-updating between FB and Twitter; I’d never do it again – particularly with Linked-In! #brandchat

BrandMyCareer: Q1: Its not important for me as I share nice things on Facebook and highlight of my achievements on LinkedIn. #BrandChat

pmarckworth: Q1I don’t use LinkedIn and Twitter for the same conversations with the same people. It doen’t make sense to me. #brandchat

andrewmueller: A question remains if we “power users” are the target market for the linked in/Twitter sync feature or if their is a use case 4it #brandchat

denvan: RT @BlakeGroup: @kathydodd @mariaduron Analogy: Twitter is huge networking event, LinkedIn is the office, FB backyard BBQ #brandchat

BlakeGroup: For FB friends who link twitter and FB, I have to set them up as own lists because of so many posts! Not a fan! #brandchat

andrewmueller: I agree Twitter / Facebook sync also fails as you are messaging different audience who often does not have context of tweet #brandchat

denvan: A1. Alternately: LinkedIn: Business Suit; Twitter: Khakis; FaceBook: jeans (or Speedo – choose your leisure) #brandchat

DrFernKazlow: @pmarckworth Q1 Agree, I have different convos on linkedin and twitter. different flavor, intent. #brandchat

RMStringer: @neilmckenzphoto I use Linked in but only in a passive manner. Add me to your network. #brandchat

IMAGEidentity: It all goes back to the simple thing most forget or are too lazy to do. “Craft the message to the intended audience” #brandchat

BlakeGroup: BrandMyCareer Yes, + isn’t it ironic we want to hide twitter/FB linked posts when big point of SM is to see/connect/relate?! #brandchat

andrewmueller: I wonder why this sync feature would be of interest to twitter, maybe they see a use case that I dont, what do others think? #brandchat

BrandMyCareer: Q1: For me as minimum: Twitter = 10 tweets/day | Facebook = 3 status/day | LinkedIn = 1 status/week #BrandChat

andrewmueller: @DavidSandusky @Denvan it seems to go against the grain of twittter culture, a culture of authenticity the hipster party #brandchat

Q2: Professional or more immediate video for personal brands? Which do you recommend?

neilmckenzphoto: Q2: Professional or casual video can really have an impact on your brand image – what do you want to be, professional or? #brandchat

BlakeGroup: Q2 Not too prof, but not unviewable! I think casual is the preferred style. But loses authenticity when profs fake it. #brandchat

andrewmueller: Q2 Video is credible, the more natural unscripted it feels the more credible it appears #brandchat

neilmckenzphoto: Q2: The quality of video should meet your viewers expectations.In the early Iraq war we put up with poor videos over a Sat phone. #brandchat

IMAGEidentity: Q2 It is very similar to what we are saying in Q1. Tailor it to your intended audience. Make it as professional as they expect. #brandchat

denvan: Q2 Balance for good video: Just professional enough to not embarass. Not so slick that it looks fake or cheesey. #brandchat

DavidSandusky: Q2 video: content is king, but leave a good experience. #brandchat


BrandMyCareer: Q2: We discussed this issue last week! #BrandChat

IMAGEidentity: Q2 With video the medium and level of professionalism effects the message. So what is your intended message. #brandchat

brandcottage: Media planning should be media-neutral but messaging should be media-specific. #brandchat #mediaplanning

BlakeGroup: Q2 But beware profs who use big budget to pretend to be authentic, immediate, spontaneous! Can we always tell? #brandchat

denvan: @andrewmueller True. The “in-club” vibe is very important to us Twits. And don’t get me started on the new RT bomb… #brandchat

neilmckenzphoto: Q2: As video technology gets better and cheaper – more professional will be the standard – time to upgrade. #brandchat

DavidSandusky: Q2 some well produced videos are cheesy. too commercial in IMO #brandchat

BrandMyCareer: Q2: Video: “Professional” if you are new to media … “Casual” if you are expert and have good followers on the web. #BrandChat

DrFernKazlow: @neilmckenzphoto Agree – expectations will get higher with our ability to produce higher quality becomes more accessible #brandchat

Q3: How to transition from small biz I am the brand to growing + becoming WE are the brand?

BrandMyCareer: Q3: @mariaduron: What do you mean by “becoming WE are the brand?” #brandchat

DavidSandusky: Q3 total buy-in to the values and mission of the organization #brandchat

neilmckenzphoto: Q3: @DavidSandusky – cover the earth with “I Am The Brand” t-shirts? #brandchat

BlakeGroup: Q3 Be on SM, listen to feedback, engage custs, consistently improve prod/serv/cust serv. But there’s no formula! #brandchat

brandchat: @BrandMyCareer from a one person company to a company w/several employees #brandchat

denvan: Q3 Ah, my kinda question. Where’s @brandingexpert when we need him (LOL). #brandchat

IMAGEidentity: Q3 If you expect to get big you need to think “WE” are the Brand from day 1. #brandchat

pmarckworth: Q3 Full integration of the brand and clear brand strategy will make transition from me to we clear and effective. #brandchat

sethgray: @brandchat if you’ve done your hiring/recruiting right, it should be a natural transition. also, let go of your ego. #brandchat

andrewmueller: Q3, it is neither “I am” nor “we are” the brand, the brand has a “personality” all its own #brandchat

DrFernKazlow: Q3 Make sure ur brand is truly represents wht ur doing/offering, connects w/ nich. Then, lead, lead, lead… #brandchat

DavidSandusky: Q3 even in large org. the brand is experienced through “I” – excellent customer service #brandchat

BlakeGroup: Q3 “We” can be a small company w/ a few custs/clients. I see it as attitude about service, value, quality, etc. #brandchat

neilmckenzphoto: Q3: The what seems clear. The how is much more difficult. #brandchat

DrFernKazlow: @neilmckenzphoto @pmarchworth Yes, if your brand is strong, and you lead it strongly! #brandchat

vococreative: Q3: The transition starts w/ pinpointed voice and acknowledging that the brand needs to come b4 your ego. #brandchat

DavidSandusky: Q3 best teams produce when “I” knows how to contribute to “we” #brandchat

rlavigne42: Make sure ur brand is truly represents wht ur doing/offering, connects w/ nich. Then, lead, lead, lead… #brandchat (via @DrFernKazlow)

Q4: Thoughts on Facebook’s new promotion guidelines? How is your brand affected?


denvan: @brandchat Q4: Not at all. I only wear my speedo… er… jeans on FaceBook (sorry for the image everyone) #brandchat


vococreative: Q4: New FB guidelines mean we have to get WAY savvier about promotion! A good thing but not always an easy one… #brandchat


BlakeGroup: Q4 FB promotion guidelines: http://bit.ly/xliW1 (expand) #brandchat


BrandMyCareer: I didn’t check or see them :O RT @brandchat: Q4: Thoughts on Facebook’s new promotion guidelines? How is your brand affected? #brandchat


neilmckenzphoto: Q4: I’m not up to date on the FB promotion guidelines. Does this mean less “buy my stuff” or come to my networking event? #brandchat


pmarckworth: @neilmckenzphoto I’m not up to date on the promotion guidelines either. #brandchat


neilmckenzphoto: Q4: @BlakeGroup – thanks for the link. I guess my sweepstakes to win firearms through a drinking contest are out of the question. #brandchat







Pitch, Plugs, C2A, etc


IMAGEidentity: If you have read my book “MYOB: mind you own brand” please review it at AMAZON. If haven’t full preview at: http://bit.ly/4DMZBR (expand) #brandchat


DrFernKazlow: RT @brandchat: Remember – you’ll find the FB Promo guidelines here: http://bit.ly/xliW1 (expand) We’ll review + revisit 4 Q1 next Wed. #brandchat


denvan: Pitch: still looking for brander input on How to be Human in Five Easy Steps. Thanks! http://tinyurl.com/ya6d2wk (expand) #brandchat


pmarckworth: Pitch: I build resonant, memorable brands that attracts attention, engages interest & drives sales. #brandchat


brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat


BlakeGroup: I offer creative services (graphic design, writing, SM, strategy, etc) for clients in utilities, education, tech, prof servs. #brandchat


denvan: Call to action: DM me if you need help developing a new product name or need a strategic Domain name. #brandchat


neilmckenzphoto: Pitch: When its time to upgrade your bus or personal brand images I can help. Last client said even her mother liked the images. #brandchat


DavidSandusky: Are you REALLY HAPPY? tell us Thurs on @yourbrandradio http://bit.ly/4As2ni (expand) #brandchat


DrFernKazlow: Pitch: Take your brand to the next level. Free Power Branding teleseminar tonight: http://bit.ly/1p2GEv (expand) #brandchat



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