Q1: Is any PR for a brand really good PR? Viral critiques, complaints?
wvpmc: Q1 important not to confuse a properly managed, professional Public Relations plan with random publicity and mentions #brandchat
neilmckenzphoto: Q1: Any PR for a brand may not be good. Bad PR is bad. #brandchat
jemcgrew: Q1: As the old saying goes, it’s when they stop talking that there is a problem…so bring on the PR #brandchat
wvpmc: Q1 …A strategic Public Relations plan is designed to be good for the brand + to respond to any crisis (bad publicity) as needed #brandchat
jemcgrew: Q1: Management of the PR is the key…good or bad, how you deal with it determines the pos/neg value to the brand #brandchat
pmarckworth: @jemcgrew Agreed -management of PR is critical. Sometimes you’re thrilled by publicity – other times you’re doing damage control. #brandchat
wvpmc: Q1 …A strategic PR plan is one element of an integrated marketing plan that had a well-defined brand at its core #brandchat
Q2: Richard Brandson is Virgin. Virgin is Richard Branson. Let’s discuss.
neilmckenzphoto: Q2: If Virgin is Richard Branson then when he is gone Virgin is in trouble – I think he is a better leader than that. #brandchat
brandchat: Q2: I believe w/small biz owners they set the tone+ flavor of brand of company. Eventually that culture is cultivated w/team #brandchat
jemcgrew: Q2: I haven’t kept up with Virgin lately or Bransen…maybe he needs to do another ballon stunt? #brandchat
neilmckenzphoto: Q2: One man shows are doomed to failure in the world of business and war. #brandchat
BrandMyCareer: Q2: Virgin is part of Richard Brandson’s brand as it wasn’t exist without him. Plus, he maintains the brand until what become NOW #BrandChat
pmarckworth: Q2 if the co. head is the “face” of the brand, & the brand is fully integrated, it works to have a Virgin/Branson style brand. #brandchat
duxdlux: Late to the party today! Q2: one man show apprch to brand can devalue the “team” and diminish HR loyalty #brandchat
BrandMyCareer: Q2: Richard Branson, Bill Gates, Steve Jobs, iJustine, etc. are = = = their corporate brand #BrandChat
duxdlux: Q2: key is getting team to buy into “face” of brand. the “man” is a myth. he’s only as good as his supporting team over long haul #brandchat
neilmckenzphoto: Q2: Richard Branson is the chief architect and spokesman for the Virgin brand but the Virgin brand is much more. #brandchat
andrewmueller: the CEO is not the brand but is the Cheif brand evangelist #brandchat
Q3: What best practices have U seen in using YouTube or video for brands?
BrandMyCareer: Q3: Overnight success series by @chrisbrogan is a great practice for adding values to others and strength his personal brand #BrandChat
strategystew: Q3 I think YouTube is awesome for demos such as will it blend – that’s the case study of you tube brand building #brandchat
andrewmueller: video is a great means to convey meaning, the moving image stills the mind and allows the audio (words) to sink in #brandchat
BrandMyCareer: “don’t look at your personal self from the eyes of others.” Do you agree with the say or not? #Personal Branding #BrandChat
andrewmueller: Q3 when using video, focus on the audio! #brandchat
brandchat: @andrewmueller YES!!! Bad audio can KILL a video! #brandchat
andrewmueller: Video is credible, use real people speaking in normal language, interview style can be very effective #brandchat
BrandMyCareer: Q3: When using video to build your brand, don’t change your tone or try to be someone else, just be YOU. #BrandChat
andrewmueller: I was fortunate to learn about video for the corporation from a master > @davidhoffmanca #brandchat
Q4: Social Media looking less social w/lists. How do use Twitter lists or groups in branding?
BrandMyCareer: Q4: Top 70+ Personal Branding experts on Twitter, follow them with 1 click http://bit.ly/1bbnsK (expand) #Twitter Lists #BrandChat
wvpmc: Q4 know Twitter restrictions on lists, when to make public vs private, use names creatively #brandchat
wvpmc: Q4 lists account is on also provides some insight into brand perception #brandchat
Plugs, Pitch, C2A, etc
brandchat: PLUG: Recap of chat will B on http://yourbrandplan.com by Fri. Pls join the Facebook pg at http://facebook.com/brandbuzz #brandchat
BrandMyCareer: Pitch: Follow all the #BrandChat team.
andrewmueller: My ariticle on how Twitter Lists lower barriers of adoption + Concentrate Influence http://bit.ly/3FPEja (expand) #brandchat