Archive for November, 2009

Sorry BRANDidos for the delay in posting last week’s #brandchat!  Started the Thanksgiving festivities early and tried to get angel tree items purchased for families in need and fell totally behind in my recap.

So here it is – we’ll not have #brandchat this week because of the Thanksgiving Day holidays in the U.S. and we will return December 2nd – so please be sure to place the items or topics that you would like to discuss here – at this forum or on our Facebook page:  http://facebook.com/brandbuzz

Q1: What effects (if any) will Facebook’s promotional guidelines have for online branding? Good + bad

neilmckenzphoto: Q1:FBs promo guidlines will make it less of the wild west. And then there is the new word in dictionary “unfriend” #brandchat

denvan: Q1: None whatsoever for my practice. I use FaceBook strictly for social / non-business. (or Speedo if you remember 2 weeks ago) #brandchat

WayneLiew: Q1 I would say that a guideline will definitely be useful to help a brand getting started but will it be too restrictive? #brandchat

pmarckworth: I’m not sure that it will make a huge difference for most people. #brandchat

MrWordsWorth: Q1: No impact 4 me as far as I can see. It’s a social medium 4 me, and 1 I use with less frequency. Twitter’s where I want to be #brandchat

MrWordsWorth: Q1: I think it’s more about Facebook trying to give assurances to brands that it is a reputable medium for branding, ultimately #brandchat

IMAGEidentity: Q1: Every media has rules. Some change over time. We must adapt in order utilize a media to it’s full potential. #brandchat

IMAGEidentity: I feel the new rules help to eliminate the spammyness some have used to brand on FB. #brandchat

Q2: Laser etched cornflakes? Tattoos? Logos on M&Ms? When is branding too extreme?

neilmckenzphoto: Q2: I just wish I had the opportunity to hang my banner from the “Balloon Boy” stunt here in Colorado. #brandchat

pmarckworth: Q2 if it’s congruent with your brand and appeals to your target audience, laser away. #brandchat

MrWordsWorth: @brandchat Q2:It depends. If you are the World Wildlife Fund, do you want your brand associated with Sara Palin? #brandchat

WayneLiew: Q2 From the three examples in the question, only tattoo is/seems extreme for me. #brandchat

IMAGEidentity: Q2: Every touch point is a potential branding opportunity. True. But this may cause branding overload and diminish ROI. #brandchat

MrWordsWorth: @pmarckworth Agreed. I think it comes down to what fits with your product + consumer expectations/perspective. #brandchat

MrWordsWorth: @WayneLiew Q2: So you wouldn’t name your baby Lexus? #brandchat

Brad42Fish: Branding — in its true sense — can never be too exrtreme. #brandchat

neilmckenzphoto: Q2: If getting your name laser etched on cornflakes supports your brand then good, otherwise it might seem kind of “corny”. #brandchat

Brad42Fish: @WayneLiew Branded tattoos are a great part of Harley’s brand. #brandchat

douglas1212: O2 We give candy gifts this time of year I think the M&M thing is good why not put your brand on a wold wide know brand? #brandchat

kabbenbock: Q2: Brands go too far when overreaching customer value. Harley tattoo works while this one is a humilation http://bit.ly/4vUYYE (expandhttp://search.twitter.com/images/search/expanding.gif?1258156245) #brandchat

denvan: Q2: I blogged about Laser Flakes http://tinyurl.com/ykh7e85 (expandhttp://search.twitter.com/images/search/expanding.gif?1258156245) I originally balked at it, but when thought through, it made sense. #brandchat

MrWordsWorth: @Brad42Fish Q2: If it is, the consumer tells you. Problem is, consumers (like us) often go with knee-jerk reactions/join chorus #brandchat

Brad42Fish: If , by “branding,” you mean: slapping logo on something, it can be too extreme pretty easy. The branded item must be on brand. #brandchat

WayneLiew: @MrWordsWorth Q2: I might even name my baby Apple. But I don’t think this is extreme though. #brandchat

denvan: Q2: In the Corn Flakes example, the strategy was as a “trust mark” to fight generic knock-offs. #brandchat

IMAGEidentity: Correct, it needs to add to the brand value/experience not be an add on.RT @Brad42FishThe branded item must be on brand. #brandchat

MrWordsWorth: @brandchat Q2: only problem there is what if the M&Ms are faulty? Or someone doesn’t like KISS branded M&Ms #brandchat

denvan: Q2: Over-branding happens when a name or logo is placed on something with no strategy or sense of human context. #brandchat

MrWordsWorth: @WayneLiew Q2: Same with a tattoo. If someone is a die-hard acolyte + it’s done right, it can have value #brandchat

denvan: @Brad42Fish If you mean good brands I disagree strongly. They can change the rules, but they can’t not obey any rules. #brandchat

Brad42Fish: @WayneLiew I’ve seen tattoos for Nike, Chevy, Ford, KISS, and numerous other authentic “manly” brands. #brandchat

SJAbbott: Q2 #brandchat Companies have been slapping logos on golf balls and coffee mugs for decades. Unless the item is on strategy, it’s a gimmick.

denvan: Q2: Basically. Smart branding is not a goal. It’s a means to an end: which is always human relationship / communication / trust. #brandchat

MrWordsWorth: @brandchat Q2: unless they are just going for mindfulness/awareness, but then, where’s the value or the metrics? #brandchat

SJAbbott: Q2 #brandchat The rule should be “Act by your OWN rules”. Even rebel brands have standards that can’t be compromised.

denvan: Q2: Can we agree? Logo-slapping is not branding? If a branded golf ball lies in the forest, does anyone buy your product? #brandchat

Q3: 76% of twitter users are infrequent users – what does that mean for YOUR brand?

Brad42Fish: A3: It just prooves the 80/20 rule. #brandchat

IMAGEidentity: Q3: Speak to them when you can and make it count. #brandchat

denvan: Q3: It means I don’t try to talk to a mass audience on Twitter. Use it to buiild key relationships not spam-cast. #brandchat

neilmckenzphoto: Q3: If 76% of Twitter users are infrequent then choosing followers is paramount – sheer numbers don’t mean much. #brandchat

brandchat: RT @Brad42Fish A3: It just proves the 80/20 rule. <I agree. Twitter is communication tool. Hope U use many in ur brand comm> #brandchat

Brad42Fish: Twitter and other social media support/augment mktg campaign. It can’t be entire mktg strategy. #brandchat

SJAbbott: A3 #brandchat It means that we shouldn’t give up on the other communications methods.

douglas1212: @brandchat Q3 a limited BIG audience #brandchat

IMAGEidentity: Understand who the 20% are and develop your relationship with them. The others will catch your message when they can. #brandchat

denvan: Q3: Actually, I’ve learned more about branding from Twitter than I could ever teach… #brandchat

MrWordsWorth: Q3: that small audience you talk to on Twitter can be like a stone in the water: make waves. Just be careful not to skim #brandchat

denvan: Q3. Twitter teaches us that branding is as much about listening as speaking – and much more so than yelling or logo-slapping. #brandchat

Brad42Fish: Social media as only tactic might be valid if focused on specific psychogrpahic that includes tech early adopting extroverts. #brandchat

neilmckenzphoto: Q3: I was followed the other day by an account with 13K followers and they had only one post – real value? #brandchat

Brad42Fish: Use social media to have conversations (and learn) with a handful that might help spread the word. #brandchat

MrWordsWorth: @neilmckenzphoto Q3: No, they probably juked the numbers using a service. I love making The Wire references #brandchat

IMAGEidentity: Q3: Remember; It is always message 1st … medium 2nd. No media is the magic bullet. #brandchat

WayneLiew: @neilmckenzphoto Q3 Someone who have just read some “how to get thousands of followers” ebooks out there? LOL #brandchat

pmarckworth: Q3 It really is about the relationships you develop – and listening. #brandchat

kabbenbock: Q3: Indicates experimental days+a good time to get in, build cred, engage+involve-not time to stop acquisition channels #brandchat

Q4: Recommended steps for branding home based biz brands – when there’s a day or “real” job?

MrWordsWorth: Q4: I have to recuse myself. I am my business. And my twit stream is anything I want it to be, just to demo I am creative #brandchat

Brad42Fish: Also use Twitter to have conversations with like-minded people, and learn from them. #brandchat

Brad42Fish: Very few of my Twitter followers or people I follow are prospects. Most are competitors. I learn from them. Hope they learn too. #brandchat

aliciafalcone: Q4: Carefully but depends on long term goals #brandchat

mariaduron: #brandchat Q4: Think 4 co’s like MaryKay + Vantel where the company brand exists, no prob. But, what about those creators of biz?

denvan: Q4: Home-based businesses: I always ask: Do you really need to build a brand apart from your own name and reputation? #brandchat

WayneLiew: Q4 Look at yourself for a start. What is compelling and what are the unique personality that you can showcase to others. #brandchat

douglas1212: @mariaduron Q4 I have a HHB-day job or not must brand yourself build trust #brandchat

IMAGEidentity: Q4: Integrity builds strong brands regardless of situation. Be honest and set expectations (hours of availability, goals, etc.) #brandchat

denvan: Q4: Because it’s always easier to go from building an individual to a corporate brand than the other way around. #brandchat

brandchat: @denvan For long term succession, yes. But, know that any biz starting out takes on personality of owner to some extent. #brandchat

WayneLiew: Q4 Then find out where can you start from. Is it at trade shows, social media or local meetups? Have a plan in mind too! #brandchat

MrWordsWorth: @denvan Q4: Well, I seem to have created a character of mystique around me by grace of my odd tweets + twitter name #brandchat

denvan: My other big question is: what is your “exit” strategy? I.e. do you want to sell the business / retire / go full time? #brandchat

MrWordsWorth: @brandchat Agreed, it’s that central personality that drives the vision, the identity, etc. Thus the ‘brand’ #brandchat

Brad42Fish: Steps for branding are alwasy the same (big co, 1-person gig, or personal brand). Define and exude your Brand Essence. #brandchat

SJAbbott: @mariaduron #brandchat Mary Kay is about opportunity as much as it is about product. The brand embraces HBB, but in itself is not a HBB.

Brad42Fish: All brands must have a Brand Promise that stimulates desired reaction…and that the organization/person can deliver on. #brandchat

Pitch, Plugs, C2A, etc

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat

denvan: Pitch 1: Contact me for corporate / brand naming. Pitch 2: It’s greatest hits week on Beg to Differ. http://tinyurl.com/ykw6mm5 (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

mariaduron: #brandchat: C2A: Need thoughts/samples of best practices for restaurants on TWitter and Facebook.

Brad42Fish: Pitch: 42Fish is a createive solutions firm that helps clients create their desired reactions. #brandchat

IMAGEidentity: My book “MYOB: mind your own brand” makes a great holiday gift for your clients. http://bit.ly/3CPJaI (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

MrWordsWorth: I write MarCom material that takes the most vital factor into account: your audience. Also specialize in poems/satiric tweets #brandchat

denvan: Call to Action: please fight the evil new anti-Twitter RT feature. Instructions here #saveretweets http://tinyurl.com/yfkega8 (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

kabbenbock: PITCH: Writing a book with @aaker about brands integrating social media+social good. Looking for great outside-US examples #brandchat

pmarckworth: PITCH: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest and drive sales #brandchat

douglas1212: Plug for M&M”s with your brand http://cli.gs/RmQMWe #brandchat

 

Q1: What effects (if any) will Facebook’s promotional guidelines have for online branding? Good + bad

neilmckenzphoto: Q1:FBs promo guidlines will make it less of the wild west. And then there is the new word in dictionary “unfriend” #brandchat

denvan: Q1: None whatsoever for my practice. I use FaceBook strictly for social / non-business. (or Speedo if you remember 2 weeks ago) #brandchat

WayneLiew: Q1 I would say that a guideline will definitely be useful to help a brand getting started but will it be too restrictive? #brandchat

pmarckworth: I’m not sure that it will make a huge difference for most people. #brandchat

MrWordsWorth: Q1: No impact 4 me as far as I can see. It’s a social medium 4 me, and 1 I use with less frequency. Twitter’s where I want to be #brandchat

MrWordsWorth: Q1: I think it’s more about Facebook trying to give assurances to brands that it is a reputable medium for branding, ultimately #brandchat

IMAGEidentity: Q1: Every media has rules. Some change over time. We must adapt in order utilize a media to it’s full potential. #brandchat

IMAGEidentity: I feel the new rules help to eliminate the spammyness some have used to brand on FB. #brandchat

Q2: Laser etched cornflakes? Tattoos? Logos on M&Ms? When is branding too extreme?

neilmckenzphoto: Q2: I just wish I had the opportunity to hang my banner from the “Balloon Boy” stunt here in Colorado. #brandchat

pmarckworth: Q2 if it’s congruent with your brand and appeals to your target audience, laser away. #brandchat

MrWordsWorth: @brandchat Q2:It depends. If you are the World Wildlife Fund, do you want your brand associated with Sara Palin? #brandchat

WayneLiew: Q2 From the three examples in the question, only tattoo is/seems extreme for me. #brandchat

IMAGEidentity: Q2: Every touch point is a potential branding opportunity. True. But this may cause branding overload and diminish ROI. #brandchat

MrWordsWorth: @pmarckworth Agreed. I think it comes down to what fits with your product + consumer expectations/perspective. #brandchat

MrWordsWorth: @WayneLiew Q2: So you wouldn’t name your baby Lexus? #brandchat

Brad42Fish: Branding — in its true sense — can never be too exrtreme. #brandchat

neilmckenzphoto: Q2: If getting your name laser etched on cornflakes supports your brand then good, otherwise it might seem kind of “corny”. #brandchat

Brad42Fish: @WayneLiew Branded tattoos are a great part of Harley’s brand. #brandchat

douglas1212: O2 We give candy gifts this time of year I think the M&M thing is good why not put your brand on a wold wide know brand? #brandchat

kabbenbock: Q2: Brands go too far when overreaching customer value. Harley tattoo works while this one is a humilation http://bit.ly/4vUYYE (expandhttp://search.twitter.com/images/search/expanding.gif?1258156245) #brandchat

denvan: Q2: I blogged about Laser Flakes http://tinyurl.com/ykh7e85 (expandhttp://search.twitter.com/images/search/expanding.gif?1258156245) I originally balked at it, but when thought through, it made sense. #brandchat

MrWordsWorth: @Brad42Fish Q2: If it is, the consumer tells you. Problem is, consumers (like us) often go with knee-jerk reactions/join chorus #brandchat

Brad42Fish: If , by “branding,” you mean: slapping logo on something, it can be too extreme pretty easy. The branded item must be on brand. #brandchat

WayneLiew: @MrWordsWorth Q2: I might even name my baby Apple. But I don’t think this is extreme though. #brandchat

denvan: Q2: In the Corn Flakes example, the strategy was as a “trust mark” to fight generic knock-offs. #brandchat

IMAGEidentity: Correct, it needs to add to the brand value/experience not be an add on.RT @Brad42FishThe branded item must be on brand. #brandchat

MrWordsWorth: @brandchat Q2: only problem there is what if the M&Ms are faulty? Or someone doesn’t like KISS branded M&Ms #brandchat

denvan: Q2: Over-branding happens when a name or logo is placed on something with no strategy or sense of human context. #brandchat

MrWordsWorth: @WayneLiew Q2: Same with a tattoo. If someone is a die-hard acolyte + it’s done right, it can have value #brandchat

denvan: @Brad42Fish If you mean good brands I disagree strongly. They can change the rules, but they can’t not obey any rules. #brandchat

Brad42Fish: @WayneLiew I’ve seen tattoos for Nike, Chevy, Ford, KISS, and numerous other authentic “manly” brands. #brandchat

SJAbbott: Q2 #brandchat Companies have been slapping logos on golf balls and coffee mugs for decades. Unless the item is on strategy, it’s a gimmick.

denvan: Q2: Basically. Smart branding is not a goal. It’s a means to an end: which is always human relationship / communication / trust. #brandchat

MrWordsWorth: @brandchat Q2: unless they are just going for mindfulness/awareness, but then, where’s the value or the metrics? #brandchat

SJAbbott: Q2 #brandchat The rule should be “Act by your OWN rules”. Even rebel brands have standards that can’t be compromised.

denvan: Q2: Can we agree? Logo-slapping is not branding? If a branded golf ball lies in the forest, does anyone buy your product? #brandchat

Q3: 76% of twitter users are infrequent users – what does that mean for YOUR brand?

Brad42Fish: A3: It just prooves the 80/20 rule. #brandchat

IMAGEidentity: Q3: Speak to them when you can and make it count. #brandchat

denvan: Q3: It means I don’t try to talk to a mass audience on Twitter. Use it to buiild key relationships not spam-cast. #brandchat

neilmckenzphoto: Q3: If 76% of Twitter users are infrequent then choosing followers is paramount – sheer numbers don’t mean much. #brandchat

brandchat: RT @Brad42Fish A3: It just proves the 80/20 rule. <I agree. Twitter is communication tool. Hope U use many in ur brand comm> #brandchat

Brad42Fish: Twitter and other social media support/augment mktg campaign. It can’t be entire mktg strategy. #brandchat

SJAbbott: A3 #brandchat It means that we shouldn’t give up on the other communications methods.

douglas1212: @brandchat Q3 a limited BIG audience #brandchat

IMAGEidentity: Understand who the 20% are and develop your relationship with them. The others will catch your message when they can. #brandchat

denvan: Q3: Actually, I’ve learned more about branding from Twitter than I could ever teach… #brandchat

MrWordsWorth: Q3: that small audience you talk to on Twitter can be like a stone in the water: make waves. Just be careful not to skim #brandchat

denvan: Q3. Twitter teaches us that branding is as much about listening as speaking – and much more so than yelling or logo-slapping. #brandchat

Brad42Fish: Social media as only tactic might be valid if focused on specific psychogrpahic that includes tech early adopting extroverts. #brandchat

neilmckenzphoto: Q3: I was followed the other day by an account with 13K followers and they had only one post – real value? #brandchat

Brad42Fish: Use social media to have conversations (and learn) with a handful that might help spread the word. #brandchat

MrWordsWorth: @neilmckenzphoto Q3: No, they probably juked the numbers using a service. I love making The Wire references #brandchat

IMAGEidentity: Q3: Remember; It is always message 1st … medium 2nd. No media is the magic bullet. #brandchat

WayneLiew: @neilmckenzphoto Q3 Someone who have just read some “how to get thousands of followers” ebooks out there? LOL #brandchat

pmarckworth: Q3 It really is about the relationships you develop – and listening. #brandchat

kabbenbock: Q3: Indicates experimental days+a good time to get in, build cred, engage+involve-not time to stop acquisition channels #brandchat

Q4: Recommended steps for branding home based biz brands – when there’s a day or “real” job?

MrWordsWorth: Q4: I have to recuse myself. I am my business. And my twit stream is anything I want it to be, just to demo I am creative #brandchat

Brad42Fish: Also use Twitter to have conversations with like-minded people, and learn from them. #brandchat

Brad42Fish: Very few of my Twitter followers or people I follow are prospects. Most are competitors. I learn from them. Hope they learn too. #brandchat

aliciafalcone: Q4: Carefully but depends on long term goals #brandchat

mariaduron: #brandchat Q4: Think 4 co’s like MaryKay + Vantel where the company brand exists, no prob. But, what about those creators of biz?

denvan: Q4: Home-based businesses: I always ask: Do you really need to build a brand apart from your own name and reputation? #brandchat

WayneLiew: Q4 Look at yourself for a start. What is compelling and what are the unique personality that you can showcase to others. #brandchat

douglas1212: @mariaduron Q4 I have a HHB-day job or not must brand yourself build trust #brandchat

IMAGEidentity: Q4: Integrity builds strong brands regardless of situation. Be honest and set expectations (hours of availability, goals, etc.) #brandchat

denvan: Q4: Because it’s always easier to go from building an individual to a corporate brand than the other way around. #brandchat

brandchat: @denvan For long term succession, yes. But, know that any biz starting out takes on personality of owner to some extent. #brandchat

WayneLiew: Q4 Then find out where can you start from. Is it at trade shows, social media or local meetups? Have a plan in mind too! #brandchat

MrWordsWorth: @denvan Q4: Well, I seem to have created a character of mystique around me by grace of my odd tweets + twitter name #brandchat

denvan: My other big question is: what is your “exit” strategy? I.e. do you want to sell the business / retire / go full time? #brandchat

MrWordsWorth: @brandchat Agreed, it’s that central personality that drives the vision, the identity, etc. Thus the ‘brand’ #brandchat

Brad42Fish: Steps for branding are alwasy the same (big co, 1-person gig, or personal brand). Define and exude your Brand Essence. #brandchat

SJAbbott: @mariaduron #brandchat Mary Kay is about opportunity as much as it is about product. The brand embraces HBB, but in itself is not a HBB.

Brad42Fish: All brands must have a Brand Promise that stimulates desired reaction…and that the organization/person can deliver on. #brandchat

Pitch, Plugs, C2A, etc

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat

denvan: Pitch 1: Contact me for corporate / brand naming. Pitch 2: It’s greatest hits week on Beg to Differ. http://tinyurl.com/ykw6mm5 (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

mariaduron: #brandchat: C2A: Need thoughts/samples of best practices for restaurants on TWitter and Facebook.

Brad42Fish: Pitch: 42Fish is a createive solutions firm that helps clients create their desired reactions. #brandchat

IMAGEidentity: My book “MYOB: mind your own brand” makes a great holiday gift for your clients. http://bit.ly/3CPJaI (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

MrWordsWorth: I write MarCom material that takes the most vital factor into account: your audience. Also specialize in poems/satiric tweets #brandchat

denvan: Call to Action: please fight the evil new anti-Twitter RT feature. Instructions here #saveretweets http://tinyurl.com/yfkega8 (expandhttp://search.twitter.com/images/search/expanding.gif?1258157284) #brandchat

kabbenbock: PITCH: Writing a book with @aaker about brands integrating social media+social good. Looking for great outside-US examples #brandchat

pmarckworth: PITCH: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest and drive sales #brandchat

douglas1212: Plug for M&M”s with your brand http://cli.gs/RmQMWe #brandchat

Advertisements

Q1: Now that tweets are sync’d with LinkedIn- what does this mean for company+persnal brands?

 

neilmckenzphoto: Q1: Now we can be seen in many places at the same time – maybe too many places? #brandchat

 

andrewmueller: Q1 Twitter + linked in serve very different purposes, what is shared on Twitter often not appropriate 4 Linked In – care needed #brandchat

BlakeGroup: A1 IMO, LInkedIn is biz only. Twitter a mix. With synch, must consider both audiences. Will limit twitter posts. #brandchat

kathydodd: Q1 – Since Twitter is such a different audience than Linkedin, I think we need to be careful with the approach taken with both #brandchat

mariaduron: RT @brandchat @neilmckenzphoto Good question Neil! Is our audience on LinkedIn the same target as Twitter or FB? #brandchat

neilmckenzphoto: Q1: I think Linkedin may be a bit more formal. Too many posts could be viewed as not professional. Seen some do it though.. #brandchat

sethgray: #brandchat A1 in this age of supposed transparency, why should biz/personal communication be different?

andrewmueller: People use Linked In for very specific purposes and twitter as commmunication channel and info discovery, strange bedfellows! #brandchat

IMAGEidentity: Just another way to publish your message but must remember to think of your audiences. LinkedIn my be different that Twitter. #brandchat

BlakeGroup: I purposely don’t use anything that pushes tweets to any other SM. Diff audiences/messages/voice/relationship. #brandchat

DavidSandusky: Q1 I have been a fan of LinkedIn for six yrs or so for the core benefits, tweets sync, not interested. #brandchat

denvan: A1 – Auto-Synch is a lazy way to update across SM apps. Treat each venue with enough respect to craft your message.#brandchat

neilmckenzphoto: Q1: My relationships on Linkedin have some overlap with Twitter – but not that much. #brandchat

IMAGEidentity: Message must resonate with the audience. #brandchat

andrewmueller: The “Audience” for each channel is different, and the message should be adjusted for audience #brandchat

mariaduron: #brandchat -luv analogy Twitter is huge cocktail or networking event, LinkedIn is the office, FB backyard BBQ – very different flavors

BlakeGroup: Part of twitter culture is to have quirky, personal side. Not appropriate for LinkedIn as it is now. Maybe will change. #brandchat

neilmckenzphoto: Q1: On the other hand I have seen folks with Linkedin being their main vehicle using Twitter and FB quite effectively. #brandchat

denvan: A2. I got into a mess auto-updating between FB and Twitter; I’d never do it again – particularly with Linked-In! #brandchat

BrandMyCareer: Q1: Its not important for me as I share nice things on Facebook and highlight of my achievements on LinkedIn. #BrandChat

pmarckworth: Q1I don’t use LinkedIn and Twitter for the same conversations with the same people. It doen’t make sense to me. #brandchat

andrewmueller: A question remains if we “power users” are the target market for the linked in/Twitter sync feature or if their is a use case 4it #brandchat

denvan: RT @BlakeGroup: @kathydodd @mariaduron Analogy: Twitter is huge networking event, LinkedIn is the office, FB backyard BBQ #brandchat

BlakeGroup: For FB friends who link twitter and FB, I have to set them up as own lists because of so many posts! Not a fan! #brandchat

andrewmueller: I agree Twitter / Facebook sync also fails as you are messaging different audience who often does not have context of tweet #brandchat

denvan: A1. Alternately: LinkedIn: Business Suit; Twitter: Khakis; FaceBook: jeans (or Speedo – choose your leisure) #brandchat

DrFernKazlow: @pmarckworth Q1 Agree, I have different convos on linkedin and twitter. different flavor, intent. #brandchat

RMStringer: @neilmckenzphoto I use Linked in but only in a passive manner. Add me to your network. #brandchat

IMAGEidentity: It all goes back to the simple thing most forget or are too lazy to do. “Craft the message to the intended audience” #brandchat

BlakeGroup: BrandMyCareer Yes, + isn’t it ironic we want to hide twitter/FB linked posts when big point of SM is to see/connect/relate?! #brandchat

andrewmueller: I wonder why this sync feature would be of interest to twitter, maybe they see a use case that I dont, what do others think? #brandchat

BrandMyCareer: Q1: For me as minimum: Twitter = 10 tweets/day | Facebook = 3 status/day | LinkedIn = 1 status/week #BrandChat

andrewmueller: @DavidSandusky @Denvan it seems to go against the grain of twittter culture, a culture of authenticity the hipster party #brandchat

Q2: Professional or more immediate video for personal brands? Which do you recommend?

neilmckenzphoto: Q2: Professional or casual video can really have an impact on your brand image – what do you want to be, professional or? #brandchat

BlakeGroup: Q2 Not too prof, but not unviewable! I think casual is the preferred style. But loses authenticity when profs fake it. #brandchat

andrewmueller: Q2 Video is credible, the more natural unscripted it feels the more credible it appears #brandchat

neilmckenzphoto: Q2: The quality of video should meet your viewers expectations.In the early Iraq war we put up with poor videos over a Sat phone. #brandchat

IMAGEidentity: Q2 It is very similar to what we are saying in Q1. Tailor it to your intended audience. Make it as professional as they expect. #brandchat

denvan: Q2 Balance for good video: Just professional enough to not embarass. Not so slick that it looks fake or cheesey. #brandchat

DavidSandusky: Q2 video: content is king, but leave a good experience. #brandchat

 

BrandMyCareer: Q2: We discussed this issue last week! #BrandChat

IMAGEidentity: Q2 With video the medium and level of professionalism effects the message. So what is your intended message. #brandchat

brandcottage: Media planning should be media-neutral but messaging should be media-specific. #brandchat #mediaplanning

BlakeGroup: Q2 But beware profs who use big budget to pretend to be authentic, immediate, spontaneous! Can we always tell? #brandchat

denvan: @andrewmueller True. The “in-club” vibe is very important to us Twits. And don’t get me started on the new RT bomb… #brandchat

neilmckenzphoto: Q2: As video technology gets better and cheaper – more professional will be the standard – time to upgrade. #brandchat

DavidSandusky: Q2 some well produced videos are cheesy. too commercial in IMO #brandchat

BrandMyCareer: Q2: Video: “Professional” if you are new to media … “Casual” if you are expert and have good followers on the web. #BrandChat

DrFernKazlow: @neilmckenzphoto Agree – expectations will get higher with our ability to produce higher quality becomes more accessible #brandchat

Q3: How to transition from small biz I am the brand to growing + becoming WE are the brand?

BrandMyCareer: Q3: @mariaduron: What do you mean by “becoming WE are the brand?” #brandchat

DavidSandusky: Q3 total buy-in to the values and mission of the organization #brandchat

neilmckenzphoto: Q3: @DavidSandusky – cover the earth with “I Am The Brand” t-shirts? #brandchat

BlakeGroup: Q3 Be on SM, listen to feedback, engage custs, consistently improve prod/serv/cust serv. But there’s no formula! #brandchat

brandchat: @BrandMyCareer from a one person company to a company w/several employees #brandchat

denvan: Q3 Ah, my kinda question. Where’s @brandingexpert when we need him (LOL). #brandchat

IMAGEidentity: Q3 If you expect to get big you need to think “WE” are the Brand from day 1. #brandchat

pmarckworth: Q3 Full integration of the brand and clear brand strategy will make transition from me to we clear and effective. #brandchat

sethgray: @brandchat if you’ve done your hiring/recruiting right, it should be a natural transition. also, let go of your ego. #brandchat

andrewmueller: Q3, it is neither “I am” nor “we are” the brand, the brand has a “personality” all its own #brandchat

DrFernKazlow: Q3 Make sure ur brand is truly represents wht ur doing/offering, connects w/ nich. Then, lead, lead, lead… #brandchat

DavidSandusky: Q3 even in large org. the brand is experienced through “I” – excellent customer service #brandchat

BlakeGroup: Q3 “We” can be a small company w/ a few custs/clients. I see it as attitude about service, value, quality, etc. #brandchat

neilmckenzphoto: Q3: The what seems clear. The how is much more difficult. #brandchat

DrFernKazlow: @neilmckenzphoto @pmarchworth Yes, if your brand is strong, and you lead it strongly! #brandchat

vococreative: Q3: The transition starts w/ pinpointed voice and acknowledging that the brand needs to come b4 your ego. #brandchat

DavidSandusky: Q3 best teams produce when “I” knows how to contribute to “we” #brandchat

rlavigne42: Make sure ur brand is truly represents wht ur doing/offering, connects w/ nich. Then, lead, lead, lead… #brandchat (via @DrFernKazlow)

Q4: Thoughts on Facebook’s new promotion guidelines? How is your brand affected?

 

denvan: @brandchat Q4: Not at all. I only wear my speedo… er… jeans on FaceBook (sorry for the image everyone) #brandchat

 

vococreative: Q4: New FB guidelines mean we have to get WAY savvier about promotion! A good thing but not always an easy one… #brandchat

 

BlakeGroup: Q4 FB promotion guidelines: http://bit.ly/xliW1 (expand) #brandchat

 

BrandMyCareer: I didn’t check or see them :O RT @brandchat: Q4: Thoughts on Facebook’s new promotion guidelines? How is your brand affected? #brandchat

 

neilmckenzphoto: Q4: I’m not up to date on the FB promotion guidelines. Does this mean less “buy my stuff” or come to my networking event? #brandchat

 

pmarckworth: @neilmckenzphoto I’m not up to date on the promotion guidelines either. #brandchat

 

neilmckenzphoto: Q4: @BlakeGroup – thanks for the link. I guess my sweepstakes to win firearms through a drinking contest are out of the question. #brandchat

 

 

 

 

 

 

Pitch, Plugs, C2A, etc

 

IMAGEidentity: If you have read my book “MYOB: mind you own brand” please review it at AMAZON. If haven’t full preview at: http://bit.ly/4DMZBR (expand) #brandchat

 

DrFernKazlow: RT @brandchat: Remember – you’ll find the FB Promo guidelines here: http://bit.ly/xliW1 (expand) We’ll review + revisit 4 Q1 next Wed. #brandchat

 

denvan: Pitch: still looking for brander input on How to be Human in Five Easy Steps. Thanks! http://tinyurl.com/ya6d2wk (expand) #brandchat

 

pmarckworth: Pitch: I build resonant, memorable brands that attracts attention, engages interest & drives sales. #brandchat

 

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat

 

BlakeGroup: I offer creative services (graphic design, writing, SM, strategy, etc) for clients in utilities, education, tech, prof servs. #brandchat

 

denvan: Call to action: DM me if you need help developing a new product name or need a strategic Domain name. #brandchat

 

neilmckenzphoto: Pitch: When its time to upgrade your bus or personal brand images I can help. Last client said even her mother liked the images. #brandchat

 

DavidSandusky: Are you REALLY HAPPY? tell us Thurs on @yourbrandradio http://bit.ly/4As2ni (expand) #brandchat

 

DrFernKazlow: Pitch: Take your brand to the next level. Free Power Branding teleseminar tonight: http://bit.ly/1p2GEv (expand) #brandchat

 

Q1: Is any PR for a brand really good PR? Viral critiques, complaints?

wvpmc: Q1 important not to confuse a properly managed, professional Public Relations plan with random publicity and mentions #brandchat

neilmckenzphoto: Q1: Any PR for a brand may not be good. Bad PR is bad. #brandchat

jemcgrew: Q1: As the old saying goes, it’s when they stop talking that there is a problem…so bring on the PR #brandchat

wvpmc: Q1 …A strategic Public Relations plan is designed to be good for the brand + to respond to any crisis (bad publicity) as needed #brandchat

jemcgrew: Q1: Management of the PR is the key…good or bad, how you deal with it determines the pos/neg value to the brand #brandchat

pmarckworth: @jemcgrew Agreed -management of PR is critical. Sometimes you’re thrilled by publicity – other times you’re doing damage control. #brandchat

wvpmc: Q1 …A strategic PR plan is one element of an integrated marketing plan that had a well-defined brand at its core #brandchat

Q2: Richard Brandson is Virgin. Virgin is Richard Branson. Let’s discuss.

neilmckenzphoto: Q2: If Virgin is Richard Branson then when he is gone Virgin is in trouble – I think he is a better leader than that. #brandchat

brandchat: Q2: I believe w/small biz owners they set the tone+ flavor of brand of company. Eventually that culture is cultivated w/team #brandchat

jemcgrew: Q2: I haven’t kept up with Virgin lately or Bransen…maybe he needs to do another ballon stunt? #brandchat

neilmckenzphoto: Q2: One man shows are doomed to failure in the world of business and war. #brandchat

BrandMyCareer: Q2: Virgin is part of Richard Brandson’s brand as it wasn’t exist without him. Plus, he maintains the brand until what become NOW #BrandChat

pmarckworth: Q2 if the co. head is the “face” of the brand, & the brand is fully integrated, it works to have a Virgin/Branson style brand. #brandchat

duxdlux: Late to the party today! Q2: one man show apprch to brand can devalue the “team” and diminish HR loyalty #brandchat

BrandMyCareer: Q2: Richard Branson, Bill Gates, Steve Jobs, iJustine, etc. are = = = their corporate brand #BrandChat

duxdlux: Q2: key is getting team to buy into “face” of brand. the “man” is a myth. he’s only as good as his supporting team over long haul #brandchat

neilmckenzphoto: Q2: Richard Branson is the chief architect and spokesman for the Virgin brand but the Virgin brand is much more. #brandchat

andrewmueller: the CEO is not the brand but is the Cheif brand evangelist #brandchat

Q3: What best practices have U seen in using YouTube or video for brands?

BrandMyCareer: Q3: Overnight success series by @chrisbrogan is a great practice for adding values to others and strength his personal brand #BrandChat

strategystew: Q3 I think YouTube is awesome for demos such as will it blend – that’s the case study of you tube brand building #brandchat

andrewmueller: video is a great means to convey meaning, the moving image stills the mind and allows the audio (words) to sink in #brandchat

BrandMyCareer: “don’t look at your personal self from the eyes of others.” Do you agree with the say or not? #Personal Branding #BrandChat

andrewmueller: Q3 when using video, focus on the audio! #brandchat

brandchat: @andrewmueller YES!!! Bad audio can KILL a video! #brandchat

andrewmueller: Video is credible, use real people speaking in normal language, interview style can be very effective #brandchat

BrandMyCareer: Q3: When using video to build your brand, don’t change your tone or try to be someone else, just be YOU. #BrandChat

andrewmueller: I was fortunate to learn about video for the corporation from a master > @davidhoffmanca #brandchat

Q4: Social Media looking less social w/lists. How do use Twitter lists or groups in branding?

BrandMyCareer: Q4: Top 70+ Personal Branding experts on Twitter, follow them with 1 click http://bit.ly/1bbnsK (expand) #Twitter Lists #BrandChat

 

wvpmc: Q4 know Twitter restrictions on lists, when to make public vs private, use names creatively #brandchat

 

wvpmc: Q4 lists account is on also provides some insight into brand perception #brandchat

 

 

 

 

 

 

 

 

 

 

 

 

 

Plugs, Pitch, C2A, etc

 

brandchat: PLUG: Recap of chat will B on http://yourbrandplan.com by Fri. Pls join the Facebook pg at http://facebook.com/brandbuzz #brandchat

 

BrandMyCareer: Pitch: Follow all the #BrandChat team.

 

andrewmueller: My ariticle on how Twitter Lists lower barriers of adoption + Concentrate Influence http://bit.ly/3FPEja (expand) #brandchat