#brandchat recap of Wed, October 28th chat

Posted: October 30, 2009 in brandchat recap, Twitter
Tags: , , , , , ,

Q1:Are brands personal or impersonal?

Brad42Fish: A1: Brands are personal to consumers. Your brand (personal or corporate) is what people think, feel + say about you. #brandchat

isfalk: @brandchat depends on your definition of a brand #brandchat

Brad42Fish: A1: But don’t get me wrong, I’m not saying that personal brands and corporate brands are same thing. #brandchat

neilmckenzphoto: Q1: A good brand is personal – personal to customers, employees and all of those who interact with the organization. #brandchat

Brad42Fish: A1: Personal brad is brand of a person. Corporate brand is brand of company, product, service, or organization. #brandchat

brandingexpert: #Brands are not human, if that’s what you mean. BTW, “personal” is not really the opposite of “impersonal” in this discussion. #brandchat

denvan: Brands are IMPersonal in the sense that they exist apart from the “person” or company that creates them. #brandchat

DavidSandusky: Q1 many business fail b/c they don’t know how to make the brand personal #brandchat

isfalk: A brand is about business, business is not personal. personal is your feeling about it #brandchat

sethgray: #brandchat A1: if a brand is a person’s perception of your company/prod/service, then yes, it’s personal.

brandingexpert: “Iimpersonal” denotes lack of concern for others. A cold, stand-offish approach. #brandchat

denvan: Creating a brand is like creating aTwitter Hashtag: you have creds in the discussion, but you don’t “own it. #brandchat

duxdlux: To an extent corporate brands have to separate themselves from a specific persona, but consumers need to make a personal connx #brandchat

denvan: Yeah, the word “personal” is tricky here. Yes they have personality. People take them “personally” + YES persons build them. #brandchat

mariaduron: @brandingexpert – beg 2 differ (U like that @denvan?) #brandchat – small biz brands R brand of owner they still run every aspect of the ship

brandingexpert: #brand = Creating the perception of being the ONLY solution to YOUR PROSPECTS’ problem. #brandchat

BlakeGroup: Part of mrktg is telling the story. Being prof but adding some personal makes a better story. #brandchat

isfalk: all u cn do is work rlly hard on a perception U wnt 2 giv . association w/ certain values. is it personal b/c of that? #brandchat

brandingexpert: @mariaduron Nyet. The owner is the owner. The #brand is the brand. The business is branded, not the owner. #brandchat

neilmckenzphoto: Q1: Brands don’t exist apart from the company or person that creates them – brands are real. Advertising might exist apart. #brandchat

paulcopcutt: @brandingexpert what about where the personal brand is the person and not a business e.g Mother Theresa? is it the cause? #brandchat

neilmckenzphoto: Q1: @brandingexpert – An open mind is a terrible thing to waste. #brandchat

denvan: @brandingexpert: My Definition of #branding: How people find you, remember you, and tell others about you. #brandchat That makes money.

jemcgrew: Q1: Throwing this out there..an impersonal brand goes against setting a tone for your corporation…impersonal = no personality #brandchat

DavidSandusky: @fuelbranding yes small biz owner needs to replace self. good brand means you trust to fund them to do it again or by her model #brandchat

jemcgrew: Q1: From my perspective Brands are personal because they have a relationship with their consumers #brandchat

brandingexpert: @mariaduron: “It just is, like it or not,but sml biz owner is brand” <– Dream on. I’ll see you at the finish line! 😀 #brandchat

mariaduron: @duxdlux I TOTALLY agree! That’s what makes succession planning a probl. But, it’s true + it’s where small biz starts #brandchat

merylevans: Q1 Brands *should* be personal to connect with and tug customers. But are they always? No. Especially business-to-business. #brandchat

neilmckenzphoto: Q1: @brandingexpert When a person acts contrary to their personal brand then this becomes their new personal brand. #brandchat

brandingexpert: @neilmckenzphoto: When a person acts contrary to personal brand this becomes their new personal brand. #brandchat <– Which proves the myth.

jemcgrew: Q1: def. of impersonal – not personal; not representing a person; not having personality; not having a subject #brandchat

merylevans: Q1 Too many businesses create a problem and sell their solution rather than personalize brand to fit what customer truly needs. #brandchat

jemcgrew: @brandingexpert not necessarily…the consumer can drive the brand, especially when the Brand is part of controversy #brandchat

jemcgrew: Q1: Martha Stewart and Oprah – Both Brands, Both Represent People and their values…in fact fortunes built on it #brandchat

brandingexpert: Now, if you ask if a #brand should have a PERSONALITY to which humans can relate, I’d say absolutely, yes. #brandchat

gjergj_d: Q1: Brands in and of themselves have no value, but that given by consumers. Some take on personal values, some remain impersonal. #brandchat

wvpmc: problem with small biz owner being a large part of the brand is all cust want to deal with owner – need to empower others #brandchat

duxdlux: @jemcgrew Where would the Oprah and Martha brands be without the “products” they’ve chosen to label? #brandchat

Brad42Fish: A1:A company can only decide what it want its brand to be. You give audeince the tools with which the audience defines brand. #brandchat

duxdlux: Martha Stewart is good example of separation personal/brand. In her jail stint editorial ctrl changed, etc. Brand not so changed. #brandchat

neilmckenzphoto: Q1: @artbynemo Artists who have a brand – check out Thomas Kincaid. Not my taste in art but a very successful brand. #brandchat

rlavigne42: Q1 many business fail b/c they don’t know how to make the brand personal #brandchat (via @DavidSandusky)

Q2: How do programs that clean UR name, fix UR reputation affect UR brand?

brandingexpert: Q2: If your #brand strategy is well-defined, you can handle any crisis by using it as a foundation. #brandchat


brandingexpert: IF your #brand strategy is articulated, it’s also eminently defensible. Impervious to attack. #brandchat


neilmckenzphoto: Q2: Great example of fixing your brand- health insur ads going on now -Guess they are the only solution huh @brandingexpert #brandchat


paulcopcutt: Q2 a company that specialises in this area might be a better route – look at celebs who mess up – in step the experts. #brandchat

mariaduron: #brandchat Q2:Really programs that do that only push the negative stuff lower on Google search. Can be done w/focused effort on engaging

brandingexpert: That’s b/c in order to harm your #brand, attackers have to undermine your #brand strategy claims. #brandchat

duxdlux: Q2: See PR, marketing, advertising in the steering role. “Positioning”, retooling the “face” of the brand #brandchat

DavidSandusky: Q2 programs that clean reputation are not mrktg/ad/PR. that is problem;look inside (brand) #brandchat

paulcopcutt: Q2 @mariaduron and Google is only one place. If your brand is tarnished it will reach beyond Google #brandchat

brandingexpert: I advise clients NEVER let agencies do your #branding. YOU do the #branding. Let THEM execute it. #brandchat

neilmckenzphoto: Q2: @brandingexpert Agreed, those ads make them feel like puppies you would like to hug, maybe even invite them to dinner – NOT! #brandchat

mariaduron: @paulcopcutt YES!!So, agree – Google is gr8 but not the only place that WOM is generated #brandchat

Kevin_PriceCom: @brandingexpert Q2: a well-defined #brand strategy is a guide for making all decisions in a company including crisis management #brandchat

duxdlux: RT @DavidSandusky: Q2 programs that clean reputation are not mrktg/ad/PR. that is problem;look inside (brand) >> yes, deeper prob #brandchat

denvan: Q2. Strong brands, customers carry you through crises. New Coke is an example of this as well. That blunder would KILL most corps.#brandchat

wvpmc: @brandingexpert can you clarify how you distinguish “do” and “execute” please? where’s the line? #brandchat


brandingexpert: @wvpmc “DO” = creates the #brand strategy. “EXECUTE” = creatively expressing the strategy to the marketplace. Ads, PR, web, etc. #brandchat

Q3: What are the merits/dangers of going head to head w/a brand? Is there a winner or loser?

merylevans: Q3 Well, I believe most brands have something different from others and it’s a matter of the customers’ needs and preference. #brandchat

neilmckenzphoto: Q3: How can you not go head to head with your competitors brand? #brandchat


duxdlux: Q3: what do we mean by “head to head”? #brandchat

brandingexpert: That way, you provide the #brand parameters of what your agencies should/should not do. Guidelines. #brandchat

denvan: Q3 In a clash of brands, customer loyalty wins. Look at brand values of Apple (rising) vs. Microsoft (stagnant) #brandchat

Brad42Fish: Q3: I suggest going after another brand only if you are the underdog and in some way superior. #brandchat

DavidSandusky: Q3 many companies copy those “best to work for” but never implement the culture-best stays best #brandchat

jemcgrew: Q2: I say if you aren’t going head to head with competition you are missing opportunity…Market share defines winner #brandchat

brandchat: @duxdlux Head 2 Head – mac vs pc, fast food chain vs. another – helpful examples? #brandchat

Michael_B_Moore: Q3 Danger: you allow your competitor to define your strategic landscape. #brandchat

duxdlux: Q3: Think brand is best served by focusing on what YOU have to offer. Be who you are and communicate that. #brandchat

brandingexpert: @Brad42Fish Actually, pointing out how others do it wrong is one of my favorite & most effective #branding tactics #brandchat

neilmckenzphoto: Q3: Maybe you don’t mention them by name – how about Brand X? #brandchat

brandingexpert: Nothing wrong in pointing out how your #brand does it better — and why. It provides clarity end users want. #brandchat

Brad42Fish: Q3: If you are the leader, I’d suggest not addressing the competition in public. Keep an eye and respond in actions, not words. #brandchat

neilmckenzphoto: Q3: If you have a competitive advantage – use it and tell everyone. #brandchat

denvan: Q3 Smaller brands often win by focusing on the ONE thing customers REALLY value. Bigger players try to please everyone. #brandchat

DavidSandusky: @brandingexpert because #brand will actually deliver what #marketing promises. BRAND LEADS #brandchat

SJAbbott: Q3 #brandchat Creative messages can go head to head w/ competition, but your brand must be defined on your own. You are your own story.

Q4: If a personal brand has a backbone, what is it?


merylevans: Q4 Calling out its competitors. Mentioning competitors in ads, web site, etc. #brandchat


neilmckenzphoto: Q4: This ought to be interesting. @brandingexpert ? #brandchat


denvan: Q4: Follow all the rules of regular branding. Serve. Connect. Repeat. A personal brand is just a brand after all. #brandchat


Brad42Fish: Q4: Why do we act like personal branding is so much different than corporate branding? #brandchat


brandingexpert: Q4: “If a personal brand has a backbone, what is it?” The ability to suck in neophyte to pay for programs that don’t work. 😀 #brandchat


duxdlux: @Brad42Fish @brandingexpert But I think “debunking” published claims speaks to integrity #brandchat


Brad42Fish: Q4: We do corporate branding for an organization/product/service. We do personal branding for a person. Same process. #brandchat


DavidSandusky: Q4 find your backbone, stay true to what you stand for. Influence. values #brandchat

brandingexpert: Example: A photographer may be a swell guy, but his photography stinks. Who cares what his “personal brand” is” #brandchat


neilmckenzphoto: Q4: Although true in too many cases, a bit harsh. I kind of like your personal brand even though you think you don’t have one. #brandchat


Brad42Fish: @brandingexpert The quality of his photos are part of his personal brand, just like the quality of a car is part of GM’s brand. #brandchat


brandingexpert: Problem w/ personal branding is that it focuses on self-involvement which is easier than true business strategy, so it sells. #brandchat


Brad42Fish: @brandingexpert Q4: I agree that emphasis on personal branding by some is WAY overdone, but can be valuable for many. #brandchat








Pitch, Plugs, C2A, etc.



jemcgrew: PLUG: Marketing/Graphic Design/Photography all at http://www.mcgrewgroup.com – feel free to drop us a note! #brandchat


paulcopcutt: thx for the lively discussion as always, 4 just my toonies worth of personal brand tips go 2 http://bit.ly/JdDKV (expand) #JMTW #brandchat


merylevans: Content maven aka writer and editor who makes a livin’ playing with words at www.meryl.net. Connect on my main ID @merylkevans. #brandchat


brandingexpert: PLUG: http://www.robfrankel.com The book, http://www.RevengeofBrandX.com Do drop by when you get a moment…Thanks! #brandchat


neilmckenzphoto: Pitch: 30 years advertising and marketing experience combined with master photography make up my personal brand. #brandchat


fuelbranding: Subscribe, add your expertise – www.fuelyourbranding.com @fuelbranding #brandchat


Kevin_PriceCom: @DenVan Ditto, see you around the #brandchat. Absolutely #GOPHILLIES


Brad42Fish: 42Fish is a creative soltuions firm that helps clients create their desired reactions thru branding, mktg, advertising + design. #brandchat


DavidSandusky: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat http://bit.ly/3epaP2 (expand)


mariaduron: PLUG:Helping ppl+companies “be Buzzworthy” thru workshops,coaching+UR online advisor on UR Personal Board!http://bebuzzworthy.com #brandchat




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