Brandchat Recap of October 21st Chat

Posted: October 23, 2009 in brandchat recap, Twitter
Tags: , , , , ,

Q1 is on the floor 4 #brandchat: Q1: If I tweet or write about a clients website, am I violating FTC rules?

damienfranco: @mariaduron I think that would depend on whether it’s a review or if it’s news about the website? #brandchat

mariaduron: @damienfranco I would tend 2 agree. News is one thing but if UR reviewing saying their awesome, need 2 disclose #brandchat

damienfranco: @mariaduron yeah, but can we don’t have room in twitter for “full disclosure” #brandchat

Brad42Fish: I agree with @damienfranco. If you announce a launch or feature or even a product, no problem. Acting like a huge fan, risky! #brandchat

unhatched: Q1: I think it depends on how involved what you say about the site is #brandchat

jemcgrew: Q1: This would probably depend but either way the best thing in these times is transparency. #brandchat

neilmckenzphoto: Q1: If the FTC regulates bloggers like it does its other responsibilities, it is a dog with a bark and no bite. #brandchat

Brad42Fish: Also probably depends on whether you’re veiwed as expert/celebrity and the site is related to your expertise/fame. #brandchat

GetResults: A1 – As I understand new FTC guidelines, disclosure (goodies/$$$) &/or “beyond typical results” claims R issues, Easily remedies #brandchat

brandingexpert: #brandchat Q1: IMHO, As long as you add some REAL value to the conversation, nobody minds a little soft self-promotion.

Brad42Fish: But honestly, FTC probably has far bigger concerns than if I buy flooring from #brandchat

unhatched: q1: Wouldn’t you have to be one heck of an evangelist before the FTC would get involved? #brandchat

jemcgrew: Q1: The thing with the FTC rules is they may leave you alone…but when they don’t it is going to be painful..better to be safe #brandchat

brandingexpert: #brandchat Whether you’re a paid/unpaid reviewer, the truth is your best friend…

GetResults: @Brad42Fish Journalists and PR folks struggling w this, as well, Wanting to be transparent, still do job. #brandchat

jemcgrew: Q1: I want to believe that if you can’t make disclosure, then maybe a reevaluation of what is being written is in order #brandchat

nomadofdesign: Q1: If the information u were mentioning was not public publicly known, or gave away company secrets. I don’t see FTC caring. IMO #brandchat

mariaduron: @damienfranco, think in Twitter it’s challenge, can do several tweets, like #brandchat, or use Twitwall #brandchat

BrandMyCareer: Q1: Are we violating the FTC rules … Yes or No ? #brandchat

Michael_B_Moore: Q1 Honestly, are the new regulations well established enough for anyone to be confident about what will and what will not work? #brandchat

lindsaydavies: Tweeting about a website can only allow so much promo & virtually no disclosure – unless a hashtag for transparency was created #brandchat

brandingexpert: #brandchat I always use the truth for clients, b/c it’s the last thing anyone expects!

Brad42Fish: Q1: Just don’t make any claims that are bogus. And don’t try to fake anything. #brandchat

neilmckenzphoto: Q1: Maybe twitter can add a feature that lets you put real small type at the bottom of your post – like the TV ads. #brandchat

thesmartmama: Q1 – I think FTC liability of companies for inaccurate statements by bloggers is much more trouble than disclosure #brandchat

BrandMyCareer: @GetResults Q1: Yes, we are violating several laws but thanks to Twitter, we r at least have discussions to avoid some violations #brandchat

Q2: How would U recommend women handle the challenge of maiden name + UR personal brand?#brandchat

jemcgrew: Q2: Is this the challenge of what to do when someone gets married? #brandchat

brandingexpert: #brandchat Govt gets into stuff b/c ppl deceive others. If you DON’T deceive, your #brand has more credibility, trust & success.

duxdlux: Q2: really depends on the woman’s personal choice about maiden name. personal brand can grow/expand. marriage can be part of that #brandchat

denvan: Q2: Which challenges are you referring to? Whether or not to keep maiden name? #brandchat

thesmartmama: Q2 – Not sure I understand married name ?; I use maiden name, not married, no problem with branding #brandchat

neilmckenzphoto: Q2: Just like they would in real life. What name are you known by or what name do you wish to known by? #brandchat

denvan: Q2: My wife made a smart personal branding decision by not taking my 14-letter last name. Hers has only 4. #brandchat

DavidSandusky: @jemcgrew @denvan Q2 apparently many well know women struggle with name change re married, remarried #brandchat

brandingexpert: Q2: IMHO, women should keep their surnames professionally. Kids need a family name. #brandchat

brandingexpert: Q2: W/ a 50%+ divorce rate? A woman would be nuts to change her professional surname! #brandchat

duxdlux: Changing from maiden name to married in personal brand like branding in corporate name changes/mergers. plan it and launch #brandchat

jemcgrew: Q2: Maria Shriver has actually been talking about the gender role changes…maybe you don’t have to change your name #brandchat

Brad42Fish: Q2: I’ve seen many women use three names professionally, two personally. Example in next tweet. #brandchat

jemcgrew: It could be possible to be change your name and leave your company name…there is always hyphenation too #brandchat

denvan: Q2 It’s a shame we’re stuck with this archane “brand architecture” system. It’s too easy for men. #brandchat

unhatched: Q2: friend uses maiden for professional purposes even tho she changed it #brandchat

duxdlux: @brandingexpert Same could be said of corporate mergers/buy-outs in many industries #brandchat

BlakeGroup: Q2 If U have established name as biz, can create confusion/issues if U start using it for personal. #brandchat

brandingexpert: Q2: Never mix biz w/ personal: In this information age, anything personal is TMI. #brandchat

Brad42Fish: Q2: Mary Jones gets married. Professionally: Mary Jones Smith. Personally: Mary Smith. #brandchat

unhatched: Q2: she says her personal brand isn’t a concern compared to her professional brand #brandchat

denvan: Q2: But for professional women not married yet, I’ve advised creating a 3rd-party brand for themselves to ease the transition. #brandchat

BGrabher: Q2: Personal brands can’t be set in stone. They need to evolve because people evolve/change (get married/divorced) #brandchat

Brad42Fish: Q2: What happens when someone calls old employer for reference? “Never heard of her.” …unless maiden name is there. #brandchat

brandchat: @duxdlux agreed! It’s all mixed-up, difficult to dissect personal from professional life/image #brandchat

Brad42Fish: Q2: Personal brands and professional brands will always mix. We’ve all neworked at our kids’ soccer games. #brandchat

brandingexpert: Q2: It makes more sense to keep a maiden name professionally, b/c it’s out there. How you’re called privately is nobody’s biz. #brandchat

GetResults: A 2 – It’s a combo of personal preference, deal w partner, UR branding – all at play in using/ not using married name #brandchat

denvan: RT @andrewmueller: @denvan You are speaking of identity not brand. >Me: Yes and yes. One builds on the other. #brandchat

Q3: Is influence a metric when measuring a brand – personal or business? #brandchat

Brad42Fish: Q3: Power to influence is definitely tied to brand strength. #brandchat

denvan: Q3 Measuring influence is like measuring weight in a vacuum. Not impossible, but is it worth the effort? #brandchat

unhatched: q3: absolutely influence is a metric – if you don’t have influence how much of a brand can you have? #brandchat

HuebnerPetersen: @denvan Agreed. “Influence” is vague and subjective. You know its good, but is it possible to accurately define & measure? #brandchat

Brad42Fish: Chicken or egg? Does strong brand give more power to influence? Or does strong ability to influence make more powerful brand? #brandchat

BlakeGroup: Q3 IMO influence is major ASSET of brand, SM or trad. Measurement a challenge. #brandchat

duxdlux: Q3: Influence has to be quantified to be a valuable metric. Based on goals, could be mentions, recns, follows, click-thrus #brandchat

brandingexpert: Q3: #brandchat For me/my clients, the only “influence” that counts is revenue. Everything else is an attempt to justify a paycheck.

Brad42Fish: powerful brand? valuable brand? lovable brand? trusted brand? influential brand? Are they synonimous? #brandchat

DavidSandusky: Q3 influence: strong brand changes perception of say, an industry. @southwestair #brandchat

GetResults: A 3 Can “influence” be measured w/o a qualifier – $, Visibility, invites, etc? #brandchat

atownley: Looks like #smm metrics discussion going on a bit on #brandchat today too. #smchat ppl may want to check transcripts later

Brad42Fish: A brand is influential if it helps create the desired reaction. #brandchat

GetResults: A 3 – if influence is seen as “permission” – to extol, to purchase, to endorse? Still, needs more definition #brandchat

denvan: Q3 No of course influence is more than direct revenue. It is the power to move people / issues / thoughts. #brandchat

andrewmueller: @GetResults influence is the ability to get others to take the actions, measured by definining the action, benchmarking, etc. #brandchat

sethgray: Influence is a goal, not a metric. #brandchat

andrewmueller: @denvan Yes but they are not equal and create confusion when used interchangably #brandchat

duxdlux: @andrewmueller I’d argue ideals are people connecting w/ people they want to be like. you don’t build relationshps with ideals. #brandchat

Brad42Fish: @brandingexpert But not all brands are created to generate revenue. Desired reaction might be votes, change in behavior, etc. #brandchat

BlakeGroup: Q3 Goals of influence can be $$, actions (volunteers for event, for ex), attitudes. #brandchat

Q4: Do you use a brand map or personal brand map similar to this? What’s different? #brandchat

HuebnerPetersen: Good model: measure branding activity over time & compare to sales revenue, transactions, & customer interactions over time #brandchat

Brad42Fish: Q4: Never used a chart quite like that one, but it looks like a good approach. #brandchat

neilmckenzphoto: Q4: This brand map certainly make brand development easy to understand – LOL. (expand) #brandchat

duxdlux: Q4: Very interesting approach. Haven’t use it. #brandchat

andrewmueller: @mariaduron That map is a brainstorming method that is a precursor to strategy #brandchat

BrandMyCareer: Q4: The map is nice but I love to express personal brand in very simple map that doesn’t make people scared #brandchat

Brad42Fish: Q4: Everyone has variation of same techniques for defining brand. As longs as yours works for you &/or your clients… #brandchat

GetResults: A 4 – Have used similar techniques (Goldratt based) for productivity 4 yrs. Can work if used consistently. So can post-it notes #brandchat

BrandMyCareer: Q1 + Q4: Do I violate FTC rules if I post the map on my Facebook profile #brandchat

Pitch, Plugs, C2A, etc

GetResults: PITCH – Helping you find creative solutions & grow your business. CALL 2 ACT – @getresults 4 FREE initial consult #brandchat

Brad42Fish: 42Fish is a createive solultions firm that helps clients create their desired reactions thru branding, mktg, advertising + design #brandchat

brandingexpert: Blatant self-promo: The book: The branding guy: Drop on by! 😀 #brandchat

neilmckenzphoto: Pitch: Creating great people and product photography with impact. #brandchat

denvan: Pitch: 1) Beg to Differ is looking for great brand stories and discussions. 2) Brandvelope has space for naming clients. #brandchat

BlakeGroup: Pitch: I provide creative services (writing, design, SM, etc) to clients including utilities, education, healthcare, prof servs. #brandchat

jemcgrew: Pitch: visit for writing/graphic design/photography/marketing expertise. Great rates for brochures, etc #brandchat

denvan: Oh, and read about my chicken sandwich: #brandchat


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