#brandchat recap of Wed, October 7th, chat – all about personal branding!

Posted: October 9, 2009 in brandchat recap, Twitter
Tags: , , , , ,

Q1 is on the floor : Is a personal brand earned or created? And, extending that is a biz brand…earned or created? Let’s discuss.

GetResults: Brands have always been rooted in reputation and utility. Why shouldn’t this apply equally to the “pers brand”? #brandchat

Michael_B_Moore: Q1 IMO both – it must be strategically cultivated and managed, but there must be integrity at the core of all brands. #brandchat

pmarckworth: @GetResults I agree. A personal brand is based on making and keeping a clear promise. #brandchat

neilmckenzphoto: Q1: Personal brand – you create it by earning it. If you just create it then it is just a mask. #brandchat

wvpmc: Q1 pers brand can be molded, but in SM era will quickly be called out if not in sync with what is actually earned #brandchat

brandchat: Some say PB (personal branding) is manipulative tactic to make urself look more valuable than u R…. #brandchat

lisakribs: Q1: Personal Brand – neither created or earned, you are what you are. any other representation is deception. #brandchat

paulcopcutt: @mariaduron personal brand evolves, message and communication is created, reputation and value is earned. #brandchat

Mikimel: A personal brand is both earned and created, just like any product’s package – one cannot exist without the other. #brandchat

jemcgrew: Q1: Personal brand in most cases is created by earning credibility that you then associate with your persona #Brandchat

DrFernKazlow: @mariaduron Q1 love the ??Think is has to be both created & earned (& u must cont 2 earn it and kept aligned) #brandchat

GetResults: @brandchat Pers Brand both created & earned. @ creation it’s what you want it 2B. Once launched, it is subject 2 mkt def #brandchat

jemcgrew: Q1: I see personal branding as marketing yourself…one of my professors used to say the most important thing you market is U #Brandchat

DrFernKazlow: @neilmckenzphoto I think pers brand is created as is corporate, but 4 both, must be aligned & authentic #brandchat

BrandMyCareer: Q1: I don’t understand where Blogger – David Spinks miss the point of personal branding #brandchat

BlakeGroup: Q1: both earned + created. Create first, built by having value/knowledge/product/service. #brandchat

HuebnerPetersen: Q1 Branding is storytelling – in bot biz & personal realms. You create your story & the work to live up to it (earn it) #brandchat

GetResults: @lisakribs but itn’t it what you CHOOSE to project – thus, YOU, but still crafted and MKT says, yes, or , no #brandchat

neilmckenzphoto: Q1: You can create any personal brand (persona) you want on social media – living up to it is another story.. #brandchat

DavidSandusky: Q1 personal brand is created, earned and w/vision sustained. #brandchat

pmarckworth: RT @Mikimel: I see PB as packaging a professional service delivered by an individual. Scale is smaller; principles are the same. #brandchat

BrandMyCareer: Q1: Personal Brand = Being You + Reputation + ? #brandchat

GetResults: @HuebnerPetersen at the start, that’s true, but like parlor game, whispering ear 2 ear, msg takes on own life. #brandchat

lizisaacslwc: Personal Branding is more than just representation, it’s everything about you and UR p/s. U are R brand #brandchat

BrandMyCareer: @lizisaacslwc But my personal brand created by earning followers, fans and readers for my blog, right? #BrandChat

GetResults: @BrandMyCareer – these elements are mutually supportive but still have to pass personal and societal filters. 2 way street #brandchat

DavidSandusky: Q1 As an executive recruiter, I know who will produce beyond their stay. Those pple don’t market self, brand speaks #brandchat

lizisaacslwc: @DrFernKazlow there are several misconceptions abt PB–we often don’t believe we’re pwrfl beyond measure. #brandchat

artcoaching: RT Q1:Creation is always personal interactions with biz challenges .Being created…it’s earned #brandchat

BrandMyCareer: @GetResults so how you do describe personal branding for those who miss it? #brandchat

DrFernKazlow: @neilmckenzphoto It is clearer to ppl in corporate branding – yet if pers brand is out of whack, so is everything else #brandchat

paulcopcutt: @pmarckworth personal brand can extend beyond professional services, it is an opportunity for everyone to manage career/biz/self #brandchat

brandchat: RT @DavidSandusky Q1 As executive recruiter, know who will produce beyond their stay. Those pple don’t market self, brand speaks #brandchat

pmarckworth: @BlakeGroup I think PB is harder to define beacuse it requires honest introspection that then must be told as a compelling story. #brandchat

strategystew: Q1 I think the real challenge is creating a brand of any kind is not being clear on who you are and what you are promising . #brandchat

GetResults: @DrFernKazlow who will control it, indeed? I see it as sailing in a storm. Control is shared. #brandchat

paulcopcutt: @DrFernKazlow agreed – it is better to be a conscious competent personal brand than an unconscious incompetent one! #brandchat

DavidSandusky: Q1later…read “Complications of personal brand simplified” for my thoughts http://bit.ly/qIdwy (expand) #brandchat

BrandMyCareer: Q1: Can we agree about > Personal Brand = Being You + Reputation + Actions #BrandChat

DrFernKazlow: @lizisaacslwc Yes – and if we don’t own our power, same as in corporate arena, others will be happy use that 2 their adv #brandchat

Q2:Do you “get” personal branding? If so, why? Or do you see it as a ploy, positioning or stupid? Let’s discuss!

jemcgrew: Q2: I get “personal” branding. I view it as marketing myself and my talents. This may be in pursuit of careers, friends or family #Brandchat

lizisaacslwc: We often get confused w/mission/vision /slogan etc. and aren’t consistent in our prestentation, mktg , appearance etc. #brandchat

neilmckenzphoto: Q2: If personal brand is authentic then it isn’t a ploy, positioning or stupid. Authenticity is the key. #brandchat

BrandMyCareer: Q2: PB could be stupid thing before 5 years but today personal branding is positioning #brandchat

HuebnerPetersen: Q2 In SM, w/out branding, you’re a generic profile & stand for nothing. Personal branding is req to have an impact & fully engage #brandchat

lisakribs: Q2: PB isn’t a ploy, but it is seriously hyped. eventually i think PB will be a no-brainer in establishing yourself. #brandchat

GetResults: Q 2 Even w lg corps, pers brand has been there – founder, personality. Co’s moved away 2 separate 4 market valuation reasons. #brandchat

lisakribs: 12 yr olds with facebook pages are PBing as we speak #brandchat

HuebnerPetersen: @neilmckenzphoto Agreed. Authenticity is key for any kind of branding (personal or business) #brandchat

Michael_B_Moore: Q1/2 Old school: resume SM connected world: PB #brandchat

paulcopcutt: @BrandMyCareer SM has raised the profile of PB to whole new level. Also transient work habits and expectations drive PB #brandchat

So, how do YOU define personal branding – in 140 chars or less? #brandchat

BlakeGroup: PBs not new; SM as tool to go global w/ them is new! Makes PBs expected, easier to see others’ PBs. #brandchat

BrandMyCareer: Q2: Personal Branding = Being You + (Online + Offline) Reputation + Actions #brandchat

GetResults: Pers branding is everything you project in the marketplace to help discover & benefit from alignments w market wants/needs #brandchat

wvpmc: biz brands generally better at incorporating mrkt res into product devel – pers brand often what would like market to buy #brandchat

neilmckenzphoto: Q2: Personal brand = the real you. #brandchat

pmarckworth: PB: what makes you unique, memorable, believable & important #brandchat

paulcopcutt: Q2 – Everyone has a personal brand, it’s recognising what it is and communicating it to the right people that makes it effective. #brandchat

Michael_B_Moore: Q2 pre SM world: resume. SM, connected world: PB. Its about being strategic in the ways that we communicate w/ each other now. #brandchat

DavidSandusky: Q2 define: true understanding of what your brand stands for and deliberate action to live your values based mission #brandchat

DavidSandusky: Q2 brand strategy is a tool required to build and maintain a sustainable competitive advantage #brandchat

HuebnerPetersen: Q2, part 2: PB encompasses the tone, content, & frequency in which you post, respond, & interact. #brandchat

brandchat: RT @paulcopcutt Q2:Every1 has pers brand, it’s recognising what it is+communicating it 2 right people that makes it effective. #brandchat

DrFernKazlow: Q2:Good PB is aligning/connecting who u r, w/ niche, wht they need, & makes u the only go 2 person they want #brandchat

lisakribs: Q2 PB in 140 characters: you. #brandchat

BrandMyCareer: Q2: RT @paulcopcutt: @williamarruda says: “Personal branding is permission to be yourself.” #BrandChat

DavidSandusky: Q2 brand management for your career includes market analysis, pricing, value prop.-it is more work then just “being you” #brandchat

Mikimel: #PersonalBranding is the process of differentiation and preference creation for an individual through #design. #brandchat

CathyWebSavvyPR: A2 Personal Brand = Who you are + What you do + How you look in person + How you act online + Work you actually DO #brandchat

DavidSandusky: Q2 for later read…”Brand Manager for your career” – http://bit.ly/hpCb9 (expand) #brandchat

neilmckenzphoto: Q2: @GetResults – agree, maybe the hook is “nobody but you”. #brandchat

brandchat: RT @DavidSandusky Q2 brand mgt 4 URcareer includes market analysis, pricing, value prop.-it is more work then just “being you” #brandchat

Mikimel: Just like any brand – personal brands must be authentic, relevant and compelling – All of which is achieved by good design. #brandchat

lizisaacslwc: @BrandMyCareer Yes & No. If people see U are consistent in UR words, thoughts and deeds -they will seek you out naturally. #brandchat

Brad42Fish: Already probably been said, but: Personal branding follows same basic rules as any branding. #brandchat

artcoaching: Q2 It begins as an attempt to do your work well, and ends with being branded. #brandchat

DavidSandusky: Q2 why many are annoyed w/personal branding (including me) most don’t know brand mngt, strategy. it’s a buzz phrase #brandchat

Mikimel: Nobody knows who you are better than yourself. PB is communicating your strengths to an audience that can benefit from your help #brandchat

repdef: Often, Personal Branding = How You Appear in Google Search Results. If your rep is weak online, they may never find you offline. #brandchat

Michael_B_Moore: Q2 Your PB is the residue of your life’s work! #brandchat

Brad42Fish: Q2: personal brand is a different way at loking at professional reputation. You’ll manage it better if you think of it as brand. #brandchat

Brad42Fish: Q2: You can influence your brand, by making the decisions that support your desired brand. People around you define your brand. #brandchat

DrFernKazlow: Q2: Be aware: U can have a personal brand and not go anywhere. A Mercedes in the garage won’t run w/out gas! #brandchat

Q3: What to do w/messy brand or over extensions of brand? Share UR thoughts http://bit.ly/KRWTj (expand ) #brandchat

Brad42Fish: What unique thing do you offer people in a way that’s different (better) than other people? #brandchat

BlakeGroup: Q3: Look at total PR/mrktg/sales/SM plan + align.Listen to custs, emplyees, research. #brandchat

neilmckenzphoto: Q3: I kind of like the Intel stickers – tells me what is inside. How else would I know what I am getting? #brandchat

Brad42Fish: Every brand extensions must be carefully considered. Does it strengthen current brand? Does it strengthen new brand? #brandchat

GetResults: @brandchat brands are Intellectual Prop, line extensions reinforce the franchise. Intel made it confusing – Counter productive. #brandchat

Brad42Fish: If brand extension doesn’t strengthen both current and new brand, dont’ do it. Maybe you should launch unrelated new brand. #brandchat

GetResults: @neilmckenzphoto if the unit works, do you really care? One of the good points of the article, has Intel lost the “care” link? #brandchat

jemcgrew: Q3: The only thing to do with a mess is clean it up. You have 2 step back & refocus the brand on the future and where u want 2 go #Brandchat

paulcopcutt: Q3 @Starbucks instant coffee great example – is this a good brand extension? – may not be messy (lol) but…..#brandchat

BrandMyCareer: @repdef Microsoft = Bing & Yahoo expecting to take 25% of search results soon so not only Google 😉 #brandchat

Brad42Fish: Q3: If a brand is already a mess with brand extensions, it’s time to re-examine everything. What stays? What goes? #brandchat

paulcopcutt: Q3 I think the car manufacturers have displayed how messy brand extensions can get #brandchat

DrFernKazlow: @Brad42Fish Absolutely! If ur brand is a mess, it’s reflecting u, ur biz, or u don’t have what U think U have. #brandchat

Brad42Fish: Shed brand extensions that weaken strength of the main brand. If they have place in market, relaunch under dif brand. #brandchat

GetResults: @BrandMyCareer Sadly, some in SM don’t “get” value of traditional basics, so can only pitch phrases. Sell lots B4 being exposed #brandchat

Pitch, Plugs, C2A, etc.

DavidSandusky: great job all! this will be a great recap on http://bit.ly/g2HU6 (expand) #brandchat

neilmckenzphoto: Pitch: @DavidSandusky will be holding a personal brand workshop in Denver – strategies and ideas for your brand. Don’t miss it. #brandchat

GetResults: PITCH – Helping you find creative solutions and growing your business. FREE initial consult #brandchat

Brad42Fish: Plus: 42Fish is a creative solutions firm that helps clients create their desired reactions thru branding, mktg, advtng, + design #brandchat

DrFernKazlow: Pitch: Dr. K shows u how 2 identify & rid ur personal & biz brand of pond scum aka residue. Tweet 4 info. #brandchat

brandchat: @Mikimel Would luv 2 hear more about Brand Personality – maybe next chat or on Facebook page http://facebook.com/brandbuzz


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