#brandchat recap of September 16 chat

Posted: September 18, 2009 in brandchat recap, Twitter
Tags: , , , ,

Q1: What went wrong + right w/Serena Williams’ + Joe Wison’s brand?

pmarckworth: Q1 Both Wison and Williams lost control of their brands when they lost control of their behavior. #brandchat

LoisMarketing: Hi everyone #brandchat Q1 We need to also include another “W” — Kanye West 🙂 I agree with @pmarckworth .. all lost control — literally!

andrewmueller: Q1 probably did wonders for Joe Wilsons brand (among his loyalists) – he garnered $1.5m in campaign contributions since then #brandchat

BlakeGroup: Amazing that people in public eye ignore fact that public is watching! #brandchat

mariaduron: Q1: Re: Wilson. Dunno him nor evr knew him b4 this statement. Some reports say this behavior is normal 4 him. Was is up’d 4 nat’l #brandchat

pmarckworth: Q1 You can’t take back bad behavior when you’re in the spotlight like they both are. Neither apology was heartfelt either. #brandchat

jdojc: @LoisMarketing I think Trizle has a great POV on Kanye’s brand http://bit.ly/49nr2A #brandchat

LoisMarketing: #brandchat Q1 In the case of Wilson and Williams they ARE their brands

andrewmueller: Q1 perhaps all were authentic, therefor their actions may have helped align themselves with their true fans #brandchat

mariaduron: RT @BlakeGroup Amazing that people in public eye ignore fact that public is watching! #brandchat

pmarckworth: Q1 No one condoned Williams or West, but Wison is another matter. I agree with @andrewmueller that it helped his brand with some. #brandchat

mariaduron: @andrewmueller #brandchat Q1: I agree w/U. It’s their true brand. Whoever U r when tired, hungry, frustrasted is the REAL you..yikes!

craigritchie: Isn’t brand partially defined by the rules of the industry? Wilson’s move was authentic, but he’s aligned himself with niche. #brandchat

andrewmueller: No “Brand” is for everyone, a brand is only concerned with those it wants to align itself with – the others don’t matter #brandchat

andrewmueller: @craigritchie No, everyday brands can become great brands by “breaking the unwritten rules” creates distinction #brandchat

SJAbbott: Q1 Kanye’s outburst was probably a stunt for MTV/VMAs, which is consistent with the evolution of that brand. #brandchat

Q2: Thoughts on this mashable study? http://mashable.com/2009/09/15/free-twitter-advertising/

mariaduron: Q2: I think ppl just talk.Some R brand loyalists, some not.Haven’t we all seen new tweetrs say sumthing about coffee @ starbucks #brandchat

andrewmueller: Q2 people love brands, they play a significant role in peoples lives and it is only natural that we talk about them #brandchat

jdojc: @mariaduron, true, ppl just talk. That means we can listen and find out all kinds of things about what people think. #brandchat

DrFernKazlow: @brandchat Q2 Study makes good points, but the number of spam co messages makes the numbers cited less relevant #brandchat

craigritchie: @andrewmueller Definitely distinguished himself but “breaking the rules” must be carefully thought out. Obama “broke” them too. #brandchat

andrewmueller: q2 Twitter also offers a platform to publically speak to the brand! (if they maintain a twitter account) #brandchat

pmarckworth: @andrewmueller I agree and Twitter is a way to have an expansive conversation about any brand. #brandchat

Q3: What do you recommend for steps in rebranding?

DrFernKazlow: @brandchat: @jdojc @mariaduron, Yes we can listen, learn and CONNECT! #brandchat

andrewmueller: No such thing as instant rebranding. You can change your “brand” but it is a gradual process contigent on customer perception #brandchat

craigritchie: re: Study 1/5 tweets include brands is great proof for my work. Also, brands are communities. People can relate via brands. #brandchat

pmarckworth: Q3 rebranding implies overcoming a problem or trying to rekindle a failing brand. Better to attend to your brand along the way. #brandchat

mariaduron: RT @andrewmueller @craigritchie agreed! If not thought out, breaking industry rules could have bad bad results #brandchat

DrFernKazlow: @DavidSandusky Re-branding-quite a challnge.The how relates 2 why & what..Can’t overstate impt of strategy! #brandchat

jdojc: Q3: Can you rebrand? Madonna #brandchat

SJAbbott: Q3 No such thing as rebranding. Either an evolution or something completely new. Whether it makes sense is up to the strategy. #brandchat

DrFernKazlow: @pmarckworth Q3 Agtee-Better strng brand & strategy rather than re-brand. Could b positve reasons 2 re-brand. #brandchat

BrandMyCareer: RT @SJAbbott: Q3 No such thing as rebranding. Why not possible to re-brand? #brandchat

Q4: For a partnership, how would you rebrand – same steps or different?

pmarckworth: Q4 Branding a partnership effectively starts with a clear understanding of each indiv. brand and how they enhance each other. #brandchat

SJAbbott: Q4 Steps 2 create the brand or evolve the brand r the same. The difference is the legacy u r working with to define authenticity. #brandchat

denvan: #brandchat Q4 Does “Partnership” mean of individuals or companies – as in co-branding? Is there one entity at the end or two?

Pitch, Plugs, C2A etc.

BrandMyCareer: RT @SJAbbott: Q3 No such thing as rebranding. Why not possible to re-brand? #brandchat


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