After missing a week of chat because of Twitter Fail, branditos grouped back on Wednesday, September 9th to talk and discuss those questions left un-chatted about from the week prior.
Here’s what we said…
Q1: If you were to give a brand a “brand makeover” what brand would be on the top of ur list?
andrewmueller: Q1 would use social media internally + bidirectionally between sr. management + employees 2 bring cohesion around values +meaning #brandchat
TheBrandCounsel: Hi. Just noticed your #brandchat. The brand we would most like to make over is the ad industry #brandchat
Brad42Fish: A1: No brand comes to mind, but the ideal brand would be one that has product and service figured out, branding and mktg lagging. #brandchat
Michael_B_Moore: Q1 Not to be facetious, but the US Congress could really use a CMO or agency! Not too many people think highly of them. #brandchat
craigritchie: The Car companies aren’t doing a great job. They need brand makeovers Q1 #brandchat
Michael_B_Moore: Q1 General Motors would seem to be a likely candidate for a brand makeover as well. #brandchat
Brad42Fish: @craigritchie I’d love rebranding any of the car companies. #brandchat
DavidSandusky: Q1 @richardbranson model applied to every large organization. break up to small teams/create new leaders! #brandchat
neilmckenzphoto: @Michael_B_Moore I think congress needs more than a brand makeover – more like re-engineering. #brandchat
LoisMarketing: #brandchat Q1 Agree with Michael — GM definitely!
brandchat: @neilmckenzphoto LOL!! #brandchat
Michael_B_Moore: Agree! RT @neilmckenzphoto: @Michael_B_Moore I think congress needs more than a brand makeover – more like re-engineering.
neilmckenzphoto: Rebranding car companies is like putting “lipstick on a ..”. Problems seem to be much deeper. #brandchat
Michael_B_Moore: Q1 The Microsoft brand could probably take some cues from the positioning of Bing – fresher, more contemporary, etc. #brandchat
mariaduron: #brandchat – what about Craigslist – needs a makeover 4 their brand, 2?
LoisMarketing: Yes Neil — I was thinking the same thing — GM’s probs much deeper than “brand” and “perception” Q1 #brandchat
DavidSandusky: Q1 brand makeover=every company where employees don’t know what the company stands for #brandchat
Brad42Fish: Converse has been sadly lost in the athletic shoe world. I’d love to help them rebrand. #brandchat
neilmckenzphoto: It might be easier to indentify the companies with great brands and then rebrand the rest. Seems like a lot of opportunities. #brandchat
Michael_B_Moore: Q1 – re: GM’s probs – nothing a couple of great new models + a few hundred million in media & great creative couldn’t overcome. #brandchat
brandchat: RT @colorexpert Q1: AT&T #brandchat
LoisMarketing: #brandchat Q1 — the “green” side of me is showing — or GM could take the lead in alternative fuels, new technology — someone needs to!
Q2: Share UR fave book, blog or resource for branding + why it’s UR fave.
jdojc: @mariaduron this might shed some light on Craigslist’s brand http://www.wired.com/entertainment/theweb/magazine/17-09/ff_craigslist #brandchat
Michael_B_Moore: Q2 – for me, ‘Positioning’ by Ries & Trout is a classic! Great primer on understanding brands and brand strategy. #brandchat
jdojc: Q2: Rob Walker’s “Why We Buy” is a nice contemporary look at our relationships to brands #brandchat
craigritchie: Not necessarily my fave, but just read “The Other Guy Blinked,” classic Cola War story. Story of great brand leadership. #brandchat
pmarckworth: I lost my connection – back now. Q2 – One of my favorite books is Brand Driven by LePla, Davis &Parker. Also Seth Godin’s blog. #brandchat
LoisMarketing: Once again I agree with my bud Michael — Al Ries is perennial favorite of mine Q2 #brandchat
jdojc: Q2: Rob Walker’s “Buying In” (sorry for the mixup) is a nice contemporary look at our relationships to brand #brandchat
Brad42Fish: A2: I always refer to www.42thoughts.com for brand stuff, oh no, that’s stuff I write. I shouldn’t be plugging our company. #brandchat
neilmckenzphoto: Q2: For blogs on brand and images it would have to be http://www.yourbrandplan.com/forum/blogs/neil-mckenzie/ #brandchat
DavidSandusky: Q2 I’ll stay on my theme today – Business Stripped Bare by @richardbranson #brandchat
Brad42Fish: Honestly, the articles I discover from the people I follow in twitter are often the best. (@KirkPhillips is good example) #brandchat
craigritchie: Tactical Transparency is pure gold for building brands via Social Media. Tons of case studies and insight. #brandchat Q2
Q3: How will long time existing brands B seen as enter SM world? Like New Kid on block now need 2 prove themselves OR like old friend OR like big bad Corp America trying 2 take over?
BlakeGroup: Q3: One appeal of SM is it feels immediate, authentic, un-corporate. Must not get too slick. #brandchat
Brad42Fish: Everyone is new to social media, those joining now aren’t really late to the game. #brandchat
SJAbbott: #brandchat Q3 If corps engage in social media and don’t dictate msg, the transition should evolve brand nicely. Old school msg control = bad
neilmckenzphoto: Q3 Every brand will need to participate in SM. Most won’t get it. #brandchat
Brad42Fish: Established brands joining SM now just need to follow same “rules” as everyone else: Be helpful and authentic #brandchat
Michael_B_Moore: Q3 I think brands mostly will maintain whatever their current positioning is. w/ new media. Either way – they must b credible. #brandchat
pmarckworth: @SJAbbott Q3 agree that the corps need to understand new school and abandon old school control the message to have SM work. #brandchat
Brad42Fish: Brands need to be true to themselves everywhere, including in Social Media. (Why did I capitalize that?) #brandchat
craigritchie: Old brands will only succeed in entering SM if they humanize their efforts. We want to hear human voices and opinions. #brandchat Q3
Brad42Fish: A brand must exude their Essence in everything they do, including social media. #brandchat
LoisMarketing: #brandchat Q3 I think many can enhance brand thru skilled SM professionals to help them best engage public and maximize SM presence
SJAbbott: #brandchat Q3 Real “rules” have yet to be defined, but SM is here to stay, and most corp will eventually get it. Brands will evolve with it.
LoisMarketing: #brandchat Q3 As with network marketers and others utilizing SM, must be careful not to “sell sell sell” or otherwise alienate audience
neilmckenzphoto: Q3: The demand from consumers and competitive actions will force all brands to participate in SM. #brandchat
wvpmc: @LoisMarketing that’s a pretty common mistake that many newcomers to SM make – from small biz to major brands #brandchat
SJAbbott: #brandchat Q3 Brands will evolve = brands will humanize. But we’ll also see way more commercial technologies brought into SM tools.
JeanSFleming: Social media needs to be part of corporate #contentstrategy. #brandchat
neilmckenzphoto: Q3: When all companies are utilizing SM its effect will be diminished for most – position yourself now. #brandchat
JeanSFleming: The question is what channel for what content; how do they dynamically drive the conversation forward. #brandchat
wvpmc: @JeanSFleming starts with defining goals, strategies, tactics how SM will dovetail with overall marketing plan #brandchat
Q4: Who do U C waiting to bring their brand in2 the social media convo and is missing the whole boat?
Michael_B_Moore: Q4 Respectfully, there r probably too many to list! 🙂 Some are dabbling – but most r still trying to figure it all out. #brandchat
craigritchie: Banks are slowest to adapt. While their massive clients and employee armies are re-defining their brands in spite of this. #brandchat
brandchat: Rt @merylevans Q4 The key is 2 have a strategy+use it right. It’d be nice to connect w brands that I use. #brandchat
neilmckenzphoto: Q4: About half of my Artrepreneurship students – I need to hammer on this one again and again. #brandchat
JeanSFleming: Sensitivity to where your audience is in adoption also drives corp social med.#brandchat
Michael_B_Moore: Q2+Q4 Many companies need to read ‘The Cluetrain Manifesto’ – it lays out the new media world and changing roles fairly clearly. #brandchat
LoisMarketing: Great point Craig — I see this as well among professional services firms who are “trapped” within maze of compliance issues! Q4 #brandchat
jdojc: Q4: I like how some brands are bringing customer service online @comcastcares, MyStarbucksIdea, Dell IdeaStorm are famous egs #brandchat
wvpmc: @craigritchie wondering when lobbiests will be on same page as brand startegists – SM impacted by lobbing initiatives #brandchat
BlakeGroup: Holding back now on SM = asking (10 years ago) Do I really need a web site? #brandchat
LoisMarketing: #brandchat Q4 Banks, CPAs, financial advisors, others — there is an opportunity to personally engage marketplace outside of compliance w SM
DavidSandusky: @LoisMarketing yes, I have clients doing just that. handcuffs exist however, but person shines over commodity #brandchat
craigritchie: @jdojc There are some big brands getting too caught up in success of these Cust Serv examples though, and not moving beyond CS #brandchat
LoisMarketing: @DavidSandusky Same here! Innovative financial pros are grasping power of SM to demonstrate knowledge and instill confidence #brandchat
Pitch, Plugs, C2A etc..
pmarckworth: Good morning and Happy Birthday to @davidsandusky. Peg Marckworth here – back from vacation – glad to see you all again. #brandchat
wvpmc: @DavidSandusky Happy Birthday! #brandchat
craigritchie: Thanks for the #brandchat. And the inspiration to start #AgencyChat on Fridays at 2p ET. Tweet you then, too? http://www.facebook.com/pages/AgencyChat/128837518870
pmarckworth: Pitch: I help individuals & businesses build resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat
BlakeGroup: Great chat-thanks! Looking forward to agencychat http://www.facebook.com/pages/AgencyChat/128837518870 #brandchat
neilmckenzphoto: Pitch: If you need some great business or personal brand photography I would love to help you out. #brandchat