Archive for September, 2009

Our chats stay exciting and packed full of great insight!  Enjoy!

Q1: Ur thoughts on this article: 1) Thoughts on what we can learn from the “winners” on the list – e.g. Google, Apple, Amazon, the food and luxury clothing brands. 2) What can we learn from the “losers” – like the auto industry, finanancial services etc.

GetResults: Q1 Interesting. In looking at the winners, even if process flawed, not far from mark, can still be instructive. #brandchat

neilmckenzphoto: Q1: I think that the success of these brands more to do with industry they are in/markets served than brand power. #brandchat

sethgray: Q1: those are some huge, established companies. They have a lot of momentum, so not really all that surprising #brandchat

Brad42Fish: Haven’t read whole articel, but at first glance, one truth sticks out: People don’t trust anyone associated with recession #brandchat

neilmckenzphoto: Q1 Fast foods/cook at home are what people can afford, high end like Hermes are what truely rich people can afford. #brandchat

pmarckworth: McDonald’s is a good example of a company that responds to what it’s customers want rather than persisting with the same products #brandchat

GetResults: @Brad42Fish Good insight. Shows consumers are paying attention and exacting their price on presumed offenders. #brandchat

BrandMyCareer: Coca-Cola topped the brands since years, what is the secret? #brandchat

mariaduron: #brandchat Q1: from winners learn that NAME recognition is still impt! Applies in biz + personal branding. Need 2 own UR moniker.

GetResults: We can learn not to go there RT @brandchat: Q1: And the flipside….What can we learn from the “losers”? #brandchat

Brad42Fish: One other thing I noticed: all brands on this list continued to market through hard times. Those who pulled back will be hurt. #brandchat

wvpmc: @Brad42Fish that has held true in every recession – those who increase marketing also jump ahead of competition #brandchat

DrFernKazlow: @Brad42Fish Agree. If they stop marketing in hard times, makes room for their competition to fill the vacuum. #brandchat

andrewmueller: Q1 most on the list have effetively created differentiation in the marketplace #brandchat

wvpmc: @DrFernKazlow I think it’s a combination of awareness (increased share of mind) and desire to associate with winners #brandchat

andrewmueller: Q1 Many are older very established brands that created their brand prior to Social Media #brandchat

neilmckenzphoto: Q1: Does anybody really know if these brands actually increased their marketing/advertising spending? #brandchat

pmarckworth: Q1 interesting pt that Google went up on list yrly but this yr is down due to perception that it’s getting too big & aggressive. #brandchat

Brad42Fish: Most of the names on that list are huge brands that can withstand hard times, plus they already have brand loyalty. #brandchat

Brad42Fish: brand loyalty might not be the tight term (brand laziness might be more accurate), but you all know what I’m talking about. #brandchat

andrewmueller: Q1 IMO it is more instructive to look at the list as a whole for common traits rather then individual rankings #brandchat

andrewmueller: People are more comfortable building emotional attactments to brands that will be there tomorrow, important in recessionary times #brandchat

merylevans: Q1 I read somewhere that brands who keep mktg in tough times will come out ahead while those cutting back have to play catchup. #brandchat

neilmckenzphoto: Q1: This is basically a list of cos whose stocks have done well by being positioned well in the economy – typical of BusinessWeek #brandchat

pmarckworth: @andrewmueller Speaks to the desirability of maintaining marketing in tough times to stay in public eye and keep relationships. #brandchat

jemcgrew: @neilmckenzphoto Does the list make people question the Business Week Brand? #brandchat

andrewmueller: A list done in percentage of relative change in brand sentiment would be more interesting especially when correlated to sales #brandchat

wvpmc: Q1 list value depends on how closely your needs align with the weighting factors – good promo for brands at top of list #brandchat

neilmckenzphoto: Q1 @jemcgrew I don’t know about questioning the BusinessWeek brand, maybe more about expectations. #brandchat

BlakeGroup: @andrewmueller A list w/ % of relative change in brand sentiment more interesting-correlate to sales #brandchat

DrFernKazlow: @jemcgrew Not necessarily – but they must b able to clearly show value & monetization if they r charing high #brandchat

Q2:Steps U would recommend 2 rebuild brand after incident like Kanye West/Serena Williams? #brandchat

Brad42Fish: If you’re not marketing to your audience, someone else is. #brandchat

merylevans: @brandchat Serena Williams took one big step: she apologized. We haven’t heard about incident since. Kanye… different story! #brandchat

jemcgrew: Q2: first step is acknowledgment of being wrong–this is detailed in Book Lipstick on a Pig–good read #brandchat

DrFernKazlow: @jemcgrew Not necessarily – but they must b able to clearly show value & monetization if they r charing high #brandchat

jemcgrew: Q2 Second step is corrective action in public. People have to believe you are sincere. #brandchat

neilmckenzphoto: Q2: What can we learn about the losers? Manage your business, manage your risks, and don’t take your customer for granted. #brandchat

jemcgrew: @DrFernKazlow agree…value is important and open communication #brandchat

neilmckenzphoto: Q2: Bad behavior may now be less tolerated. It will take time for people to forget. #brandchat

DrFernKazlow: @merylevans Sincerity is huge-if ppl don’t “buy” it or feel it’s manipulation, it compounds the problem #brandchat

andrewmueller: @mariaduron Q2 I doubt that either have a true brand strategy that they adhere to. 1) decide how they want 2B percieved #brandchat

BlakeGroup: Q2 1.accept responsibility + apologize, 2.listen to yr public, 3.get help to avoid future issues. #brandchat

Brad42Fish: Q2: Most people who like Kanye before will like him now…little change will occur. #brandchat

BrandMyCareer: Q2: We can forgive big brands if they admit they r wrong, they brand their career since years so 1 mistake can be re-branded #brandchat

Yuricon: Q2 Admit mistake, apologize – don’t prevaricate. Use it as an opportunity to teach people what not to do and why not to do it. #brandchat

andrewmueller: Q2 – step 2 state their position and relate how their actions did or did not represent that position #brandchat

Yuricon: Q2 Also a good chance to bruch up those basic social skills and take them on the road. #brandchat

Brad42Fish: Q2: Serena might have hurt her brand, which is a bigger deal since she makes a lot of $$ from endorsements. #brandchat

andrewmueller: step 3) state what to expect in the future #brandchat

JGoldsborough: @mariaduron @merylevans Good pts. Also Serena 1st apologized 4 reaction 2 “horrible call.” Story lived. Sincere apology, it died. #brandchat

wvpmc: Q2 crisis mgmt not awfully different for personal brands – but ppl more tolerant of celebrity outbursts #brandchat

andrewmueller: Step 4 act consistent with how they want to be percieved #brandchat

DrFernKazlow: @neilmckenzphoto Agree bad behavior less tolerated now-difclt times >awareness of choices > transparency w/ SM #brandchat

BlakeGroup: Q2: Any major PR gaffe stems from deeper issue. Find out why situation occurred, fix it. #brandchat

jemcgrew: Q2: what about using Social Media for corrective action? Thoughts? #brandchat

merylevans: Q2 McEnroe had a bigger temper and was a poorer sport. It didn’t hurt his career. Serena just had one misstep. She shook hands. #brandchat

DrFernKazlow: @jemgrew Great point -SM done right can be HUGE corrective asset to fix damaged brand! #brandchat

pmarckworth: @jemcgrew SM broadcast the bad behavior almost immediately and became trending topics. Good place to apologize. #brandchat

Q3: Internal steps that can B taken when company outward brand+culture are opposite?

merylevans: @brandchat You mean like Whole Foods? Where CEO said something that clashed with company’s outward culture? #brandchat

Brad42Fish: When bad actions tarnish your brand, address it straight on. Don’t half apologize if you don’t mean it. It’ll show. #brandchat

neilmckenzphoto: Q3 If outward brand+culture are opposite then replace mgmt starting at the top – something isn’t right here. #brandchat

andrewmueller: Q3 can anyone give me an example of a company whos brand and culture are opposite? #brandchat

jemcgrew: Q3 would indicate lack of communication internally–sometime a consultant to bring groups together can help #brandchat

andrewmueller: Q3 I would argue that your brand is largely determined by your culture and they cannot be opposite #brandchat

wvpmc: Q3 which came first – brand or culture – that may give some indication of where to begin #brandchat

Brad42Fish: Brand vs culture issue depends on co. & what they do/sell. If they sell retail product, the co. culture might not be relevant. #brandchat

neilmckenzphoto: Q3 @andrewmueller Saying what you stand for and doing it are two different things. #brandchat

DavidSandusky: @andrewmueller opposite brand v culture – those maketing excellent service, employees don’t deliver. Qwest had issue w/this #brandchat

Brad42Fish: Brand vs culture can be huge deal for professional service company or non-profit organization. #brandchat

andrewmueller: @neilmckenzphoto saying what your stand for is not your brand, interaction with customers at every touchpoint determines brand #brandchat

DavidSandusky: @wvpmc I think culture always come first as started by lone founder who drives culture early #brandchat

Brad42Fish: The question is “which do you want to lead?” Brand or culture? Maybe both should be looked at together, neither leading. #brandchat

BlakeGroup: If brand + culture are not aligned, can create ethics/PR issues if becomes public. #brandchat

DavidSandusky: Q3 if culture is bad, brand is bad regardless of marketing – look at hiring brand champions #brandchat

wvpmc: @DavidSandusky sometimes new mgmt or merger can radically alter culture #brandchat

DavidSandusky: where is @rwhisman when you need him re: Q3 #brandchat

Q4: Studies+resources to support internal brand advocates

Brad42Fish: Brand is more than jsut internal personality; it’s also how product/service matches with market and audience. #brandchat

andrewmueller: I guess the question is what do you do when your culture doesn’t deliver on your brand promise? #brandchat

pmarckworth: brand and culture clash indicates that the brand isn’t integrated into the company – bad mistake. #brandchat

Brad42Fish: Culture is not the brand. It is part of the brand, often a large part. #brandchat

merylevans: Possible story: What are the cheapest, yet highly effective ways to get your web worker or online business noticed? @merylkevans #brandchat

DrFernKazlow: Brand 7 culture not integrated is big brand problem.Branding abt pts of connection. That’s big disconnection! #Brandchat

Brad42Fish: Culture sometimes not part of brand. Do we care if the culture at Mt. Dew is different or same as Brand Essence of the proudct? #brandchat

DrFernKazlow: Slip of the finger – meant brand & culture not integrated is big brand prob… #Brandchat

Pitch, Plugs, C2A, etc.

wvpmc: Moderating @BethHarte‘s #pr20chat tonight 8 pm ET – Topic: I’m in Social Media – Now What? Managing Expectations – Join us! #brandchat

Brad42Fish: 42Fish is a creative solutions firm that helps organizations create their desried reactions thru branding, mktg, adv + design. #brandchat

BlakeGroup: Pitch: We provide creative services (design, writing, photography, etc) for a range of clients, specializing in water utilities. #brandchat

pmarckworth: Pitch: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

DrFernKazlow: Thanks all! Pitch: Major project I’m heading up. Looking 4 key partners&affiliates. National & internl. Luv 2 talk w/ U!! #Brandchat

neilmckenzphoto: Pitch: Combining 30+ years adv/mrktg expertise with photography to enhance my client’s business and personal brand images. #brandchat

ideasurge: RT @MizzyB: RT @B_Batchelder: The Top 6 Reasons Companies R Still Scared of SM by @whatsnext (expand) #smchat #hcsm #brandchat


Q1: What went wrong + right w/Serena Williams’ + Joe Wison’s brand?

pmarckworth: Q1 Both Wison and Williams lost control of their brands when they lost control of their behavior. #brandchat

LoisMarketing: Hi everyone #brandchat Q1 We need to also include another “W” — Kanye West 🙂 I agree with @pmarckworth .. all lost control — literally!

andrewmueller: Q1 probably did wonders for Joe Wilsons brand (among his loyalists) – he garnered $1.5m in campaign contributions since then #brandchat

BlakeGroup: Amazing that people in public eye ignore fact that public is watching! #brandchat

mariaduron: Q1: Re: Wilson. Dunno him nor evr knew him b4 this statement. Some reports say this behavior is normal 4 him. Was is up’d 4 nat’l #brandchat

pmarckworth: Q1 You can’t take back bad behavior when you’re in the spotlight like they both are. Neither apology was heartfelt either. #brandchat

jdojc: @LoisMarketing I think Trizle has a great POV on Kanye’s brand #brandchat

LoisMarketing: #brandchat Q1 In the case of Wilson and Williams they ARE their brands

andrewmueller: Q1 perhaps all were authentic, therefor their actions may have helped align themselves with their true fans #brandchat

mariaduron: RT @BlakeGroup Amazing that people in public eye ignore fact that public is watching! #brandchat

pmarckworth: Q1 No one condoned Williams or West, but Wison is another matter. I agree with @andrewmueller that it helped his brand with some. #brandchat

mariaduron: @andrewmueller #brandchat Q1: I agree w/U. It’s their true brand. Whoever U r when tired, hungry, frustrasted is the REAL you..yikes!

craigritchie: Isn’t brand partially defined by the rules of the industry? Wilson’s move was authentic, but he’s aligned himself with niche. #brandchat

andrewmueller: No “Brand” is for everyone, a brand is only concerned with those it wants to align itself with – the others don’t matter #brandchat

andrewmueller: @craigritchie No, everyday brands can become great brands by “breaking the unwritten rules” creates distinction #brandchat

SJAbbott: Q1 Kanye’s outburst was probably a stunt for MTV/VMAs, which is consistent with the evolution of that brand. #brandchat

Q2: Thoughts on this mashable study?

mariaduron: Q2: I think ppl just talk.Some R brand loyalists, some not.Haven’t we all seen new tweetrs say sumthing about coffee @ starbucks #brandchat

andrewmueller: Q2 people love brands, they play a significant role in peoples lives and it is only natural that we talk about them #brandchat

jdojc: @mariaduron, true, ppl just talk. That means we can listen and find out all kinds of things about what people think. #brandchat

DrFernKazlow: @brandchat Q2 Study makes good points, but the number of spam co messages makes the numbers cited less relevant #brandchat

craigritchie: @andrewmueller Definitely distinguished himself but “breaking the rules” must be carefully thought out. Obama “broke” them too. #brandchat

andrewmueller: q2 Twitter also offers a platform to publically speak to the brand! (if they maintain a twitter account) #brandchat

pmarckworth: @andrewmueller I agree and Twitter is a way to have an expansive conversation about any brand. #brandchat

Q3: What do you recommend for steps in rebranding?

DrFernKazlow: @brandchat: @jdojc @mariaduron, Yes we can listen, learn and CONNECT! #brandchat

andrewmueller: No such thing as instant rebranding. You can change your “brand” but it is a gradual process contigent on customer perception #brandchat

craigritchie: re: Study 1/5 tweets include brands is great proof for my work. Also, brands are communities. People can relate via brands. #brandchat

pmarckworth: Q3 rebranding implies overcoming a problem or trying to rekindle a failing brand. Better to attend to your brand along the way. #brandchat

mariaduron: RT @andrewmueller @craigritchie agreed! If not thought out, breaking industry rules could have bad bad results #brandchat

DrFernKazlow: @DavidSandusky Re-branding-quite a challnge.The how relates 2 why & what..Can’t overstate impt of strategy! #brandchat

jdojc: Q3: Can you rebrand? Madonna #brandchat

SJAbbott: Q3 No such thing as rebranding. Either an evolution or something completely new. Whether it makes sense is up to the strategy. #brandchat

DrFernKazlow: @pmarckworth Q3 Agtee-Better strng brand & strategy rather than re-brand. Could b positve reasons 2 re-brand. #brandchat

BrandMyCareer: RT @SJAbbott: Q3 No such thing as rebranding. Why not possible to re-brand? #brandchat

Q4: For a partnership, how would you rebrand – same steps or different?

pmarckworth: Q4 Branding a partnership effectively starts with a clear understanding of each indiv. brand and how they enhance each other. #brandchat

SJAbbott: Q4 Steps 2 create the brand or evolve the brand r the same. The difference is the legacy u r working with to define authenticity. #brandchat

denvan: #brandchat Q4 Does “Partnership” mean of individuals or companies – as in co-branding? Is there one entity at the end or two?

Pitch, Plugs, C2A etc.

BrandMyCareer: RT @SJAbbott: Q3 No such thing as rebranding. Why not possible to re-brand? #brandchat

After missing a week of chat because of Twitter Fail, branditos grouped back on Wednesday, September 9th to talk and discuss those questions left un-chatted about from the week prior.

Here’s what we said…

Q1: If you were to give a brand a “brand makeover” what brand would be on the top of ur list?

andrewmueller: Q1 would use social media internally + bidirectionally between sr. management + employees 2 bring cohesion around values +meaning #brandchat

TheBrandCounsel: Hi. Just noticed your #brandchat. The brand we would most like to make over is the ad industry #brandchat

Brad42Fish: A1: No brand comes to mind, but the ideal brand would be one that has product and service figured out, branding and mktg lagging. #brandchat

Michael_B_Moore: Q1 Not to be facetious, but the US Congress could really use a CMO or agency! Not too many people think highly of them. #brandchat

craigritchie: The Car companies aren’t doing a great job. They need brand makeovers Q1 #brandchat

Michael_B_Moore: Q1 General Motors would seem to be a likely candidate for a brand makeover as well. #brandchat

Brad42Fish: @craigritchie I’d love rebranding any of the car companies. #brandchat

DavidSandusky: Q1 @richardbranson model applied to every large organization. break up to small teams/create new leaders! #brandchat

neilmckenzphoto: @Michael_B_Moore I think congress needs more than a brand makeover – more like re-engineering. #brandchat

LoisMarketing: #brandchat Q1 Agree with Michael — GM definitely!

brandchat: @neilmckenzphoto LOL!! #brandchat

Michael_B_Moore: Agree! RT @neilmckenzphoto: @Michael_B_Moore I think congress needs more than a brand makeover – more like re-engineering.

neilmckenzphoto: Rebranding car companies is like putting “lipstick on a ..”. Problems seem to be much deeper. #brandchat

Michael_B_Moore: Q1 The Microsoft brand could probably take some cues from the positioning of Bing – fresher, more contemporary, etc. #brandchat

mariaduron: #brandchat – what about Craigslist – needs a makeover 4 their brand, 2?

LoisMarketing: Yes Neil — I was thinking the same thing — GM’s probs much deeper than “brand” and “perception” Q1 #brandchat

DavidSandusky: Q1 brand makeover=every company where employees don’t know what the company stands for #brandchat

Brad42Fish: Converse has been sadly lost in the athletic shoe world. I’d love to help them rebrand. #brandchat

neilmckenzphoto: It might be easier to indentify the companies with great brands and then rebrand the rest. Seems like a lot of opportunities. #brandchat

Michael_B_Moore: Q1 – re: GM’s probs – nothing a couple of great new models + a few hundred million in media & great creative couldn’t overcome. #brandchat

brandchat: RT @colorexpert Q1: AT&T #brandchat

LoisMarketing: #brandchat Q1 — the “green” side of me is showing — or GM could take the lead in alternative fuels, new technology — someone needs to!

Q2: Share UR fave book, blog or resource for branding + why it’s UR fave.

jdojc: @mariaduron this might shed some light on Craigslist’s brand #brandchat

Michael_B_Moore: Q2 – for me, ‘Positioning’ by Ries & Trout is a classic! Great primer on understanding brands and brand strategy. #brandchat

jdojc: Q2: Rob Walker’s “Why We Buy” is a nice contemporary look at our relationships to brands #brandchat

craigritchie: Not necessarily my fave, but just read “The Other Guy Blinked,” classic Cola War story. Story of great brand leadership. #brandchat

pmarckworth: I lost my connection – back now. Q2 – One of my favorite books is Brand Driven by LePla, Davis &Parker. Also Seth Godin’s blog. #brandchat

LoisMarketing: Once again I agree with my bud Michael — Al Ries is perennial favorite of mine Q2 #brandchat

jdojc: Q2: Rob Walker’s “Buying In” (sorry for the mixup) is a nice contemporary look at our relationships to brand #brandchat

Brad42Fish: A2: I always refer to for brand stuff, oh no, that’s stuff I write. I shouldn’t be plugging our company. #brandchat

neilmckenzphoto: Q2: For blogs on brand and images it would have to be #brandchat

DavidSandusky: Q2 I’ll stay on my theme today – Business Stripped Bare by @richardbranson #brandchat

Brad42Fish: Honestly, the articles I discover from the people I follow in twitter are often the best. (@KirkPhillips is good example) #brandchat

craigritchie: Tactical Transparency is pure gold for building brands via Social Media. Tons of case studies and insight. #brandchat Q2

Q3: How will long time existing brands B seen as enter SM world? Like New Kid on block now need 2 prove themselves OR like old friend OR like big bad Corp America trying 2 take over?

BlakeGroup: Q3: One appeal of SM is it feels immediate, authentic, un-corporate. Must not get too slick. #brandchat

Brad42Fish: Everyone is new to social media, those joining now aren’t really late to the game. #brandchat

SJAbbott: #brandchat Q3 If corps engage in social media and don’t dictate msg, the transition should evolve brand nicely. Old school msg control = bad

neilmckenzphoto: Q3 Every brand will need to participate in SM. Most won’t get it. #brandchat

Brad42Fish: Established brands joining SM now just need to follow same “rules” as everyone else: Be helpful and authentic #brandchat

Michael_B_Moore: Q3 I think brands mostly will maintain whatever their current positioning is. w/ new media. Either way – they must b credible. #brandchat

pmarckworth: @SJAbbott Q3 agree that the corps need to understand new school and abandon old school control the message to have SM work. #brandchat

Brad42Fish: Brands need to be true to themselves everywhere, including in Social Media. (Why did I capitalize that?) #brandchat

craigritchie: Old brands will only succeed in entering SM if they humanize their efforts. We want to hear human voices and opinions. #brandchat Q3

Brad42Fish: A brand must exude their Essence in everything they do, including social media. #brandchat

LoisMarketing: #brandchat Q3 I think many can enhance brand thru skilled SM professionals to help them best engage public and maximize SM presence

SJAbbott: #brandchat Q3 Real “rules” have yet to be defined, but SM is here to stay, and most corp will eventually get it. Brands will evolve with it.

LoisMarketing: #brandchat Q3 As with network marketers and others utilizing SM, must be careful not to “sell sell sell” or otherwise alienate audience

neilmckenzphoto: Q3: The demand from consumers and competitive actions will force all brands to participate in SM. #brandchat

wvpmc: @LoisMarketing that’s a pretty common mistake that many newcomers to SM make – from small biz to major brands #brandchat

SJAbbott: #brandchat Q3 Brands will evolve = brands will humanize. But we’ll also see way more commercial technologies brought into SM tools.

JeanSFleming: Social media needs to be part of corporate #contentstrategy. #brandchat

neilmckenzphoto: Q3: When all companies are utilizing SM its effect will be diminished for most – position yourself now. #brandchat

JeanSFleming: The question is what channel for what content; how do they dynamically drive the conversation forward. #brandchat

wvpmc: @JeanSFleming starts with defining goals, strategies, tactics how SM will dovetail with overall marketing plan #brandchat

Q4: Who do U C waiting to bring their brand in2 the social media convo and is missing the whole boat?

Michael_B_Moore: Q4 Respectfully, there r probably too many to list! 🙂 Some are dabbling – but most r still trying to figure it all out. #brandchat

craigritchie: Banks are slowest to adapt. While their massive clients and employee armies are re-defining their brands in spite of this. #brandchat

brandchat: Rt @merylevans Q4 The key is 2 have a strategy+use it right. It’d be nice to connect w brands that I use. #brandchat

neilmckenzphoto: Q4: About half of my Artrepreneurship students – I need to hammer on this one again and again. #brandchat

JeanSFleming: Sensitivity to where your audience is in adoption also drives corp social med.#brandchat

Michael_B_Moore: Q2+Q4 Many companies need to read ‘The Cluetrain Manifesto’ – it lays out the new media world and changing roles fairly clearly. #brandchat

LoisMarketing: Great point Craig — I see this as well among professional services firms who are “trapped” within maze of compliance issues! Q4 #brandchat

jdojc: Q4: I like how some brands are bringing customer service online @comcastcares, MyStarbucksIdea, Dell IdeaStorm are famous egs #brandchat

wvpmc: @craigritchie wondering when lobbiests will be on same page as brand startegists – SM impacted by lobbing initiatives #brandchat

BlakeGroup: Holding back now on SM = asking (10 years ago) Do I really need a web site? #brandchat

LoisMarketing: #brandchat Q4 Banks, CPAs, financial advisors, others — there is an opportunity to personally engage marketplace outside of compliance w SM

DavidSandusky: @LoisMarketing yes, I have clients doing just that. handcuffs exist however, but person shines over commodity #brandchat

craigritchie: @jdojc There are some big brands getting too caught up in success of these Cust Serv examples though, and not moving beyond CS #brandchat

LoisMarketing: @DavidSandusky Same here! Innovative financial pros are grasping power of SM to demonstrate knowledge and instill confidence #brandchat

Pitch, Plugs, C2A etc..

pmarckworth: Good morning and Happy Birthday to @davidsandusky. Peg Marckworth here – back from vacation – glad to see you all again. #brandchat

wvpmc: @DavidSandusky Happy Birthday! #brandchat

craigritchie: Thanks for the #brandchat. And the inspiration to start #AgencyChat on Fridays at 2p ET. Tweet you then, too?

pmarckworth: Pitch: I help individuals & businesses build resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

BlakeGroup: Great chat-thanks! Looking forward to agencychat #brandchat

neilmckenzphoto: Pitch: If you need some great business or personal brand photography I would love to help you out. #brandchat