#brandchat recap, Wed, Aug 26th

Posted: August 28, 2009 in brandchat recap, Twitter
Tags: , , , ,

Branditos had a lively, spirited discussion and there were many new brandchatters on the chat!

Remember, we are actively trying to secure a vanity URL that is much shorter and will make it so much easier for people to find us on Facebook.  Plus, as we do every week, there’s a call for questions and the place to submit those are on our Facebook wall:  http://www.facebook.com/pages/brandchat/76086901726

Here’s the recap:

Q1. Re:brandshaping thru product placement When U C product in movie, newsclip not coincident. It’s placement. How will product placement be used as word mentions in Twitter, Plaxo, photo in background on FB etc.

BrandMyCareer: Q1: Do you mean how to market brand products using social media? #BrandChat

aliciafalcone: Q1: We’ll see more sponsored conversations and hope they are disclosed as sponsored #brandchat

neilmckenzphoto: Q1: If SM is viewed as just another mrktg channel then prods will start popping up all over the place – some sponsored some not. #brandchat

brandchat: @BrandMyCareer No, more about cing products in background when doing Vlogs or YouTube or ppl mentioning it on Twitter, FB, #brandchat

aliciafalcone: Q1:I hope brands use social media as an opportunity to be more transparent and engage customers & focus less on placement #brandchat

pmarckworth: @aliciafalcone social media is an opportunity to be more transparent &more about relationships than advertising. #brandchat

brandchat: @BrandMyCareer Example: coffee mug or poster behind some1 vlogging, chatters other examples U’ve seen? #brandchat

DavidSandusky Q1 the best way to use social media re: product is for research and customer service #brandchat

neilmckenzphoto: Q1: @pmarckworth Agreed- I think the key word is “opportunity” for SM to be more about relationships – to many its advertising #brandchat

craigritchie: Twitter and the social web are forcing authenticity. Product mentions will have to be authentic, or we’ll dismiss and lose trust #brandchat

jccarcamo: sm also affords us to build brands from the inside out by engaging in relationships versus pushing out a message. #brandchat #brandchat

pmarckworth: Q1 PP makes the statement that this is the product everyone wants. I’m guessing it’s been happening on social media all along #brandchat

InnovateMarCom: Q1 – Placement will be more subtle. U will see more brands monitoring & RT brand mentions initially. Authenticity is key. #Brandchat

BrandMyCareer: Q1: @brandchat OK! How to create good opportunity and engage more clients to my products using SM? #brandchat

jccarcamo Q1:sm also affords us 2build brands from the inside out by engaging in relationships versus pushing out a message. #brandchat

aliciafalcone: Agree with @davidsandusky Social Media excellent for research and c/s. Both examples of engaging the customer and transparency #brandchat

LoisMarketing: Agree w @jccarcamo — relationships & followings built via meaningful and “fun” tweets from motorsports teams/drivers #brandchat

InnovateMarCom: Q1 Cont – Then I think brands will embrace other means such as sponsorship. Things like hosting chats like this! #Brandchat

sethgray: Q1: SM has leveled the playing field- now consumers have as much reach & impact as a $1M ad/prod placement budget #brandchat

LoisMarketing: Drivers @TonyKanaan and @MaxPapis are great examples as is @RuBarrichello who won the Formula 1 race over the weekend #brandchat Q1

BrandMyCareer: Q1: Are you agreed that SM is only for relationship/networking/opportunity not advertising? #BrandChat

sethgray: @BrandMyCareer Q1: depends on how you define “advertising.” if advertising = broadcasting, then yes. #BrandChat

Q2: Is UR personal brand independent of corporate or biz brand?

jccarcamo: Q2: I try to keep it separate, but there’s so much to cross over because you become part of your organization. #brandchat #brandchat

neilmckenzphoto: Q2: My personal brand is my bus brand since I am a sole proprietorship. For others the two are intertwined as well #brandchat

InnovateMarCom: Q2 – Great question. Yes and no. Both brands influence the other. U have 2 be who u r. If there is a big difference…problem! #Brandchat

imagirlscout: Q2 Personal vs. Biz brand … depends on the business/corporate/organization environment. #brandchat

pmarckworth: Q2 corporate/ biz brand is just one element of your personal brand, but your personal brand is so much more. #brandchat

LoisMarketing: #brandchat Q2 — definitely intertwined for me as well!

mariaduron: @neilmckenzphoto Agree w/U, Neil. I’m in same boat + find it difficult if not impossible 2 dissect 1 from other #brandchat

imagirlscout: Q2 Even if company deems separate personal/biz, I believe personal elements are still important. #brandchat

aliciafalcone: Q2: For entrepreneurs, difficult to distinguish but believe they need 2b different. PB greatly influences small biz brand. #brandchat

craigritchie: Personal “brand” and Brand can be linked, but never really the same thing, are they…? #brandchat

pmarckworth: Q2 @InnovateMarCom good point – incompatability between the 2 is a message you should pay attention to. #brandchat

kfcatoe: @brandchat: Q2: Some companies are making their employees include company name in all personal social media communications. #brandchat

sethgray: Q2: my personal brand includes aspects that don’t fit neatly in the corporate cubicle. #brandchat

neilmckenzphoto: Q2: If you work for a company with a great brand the positives will affect your personal brand. If the co brand is not so great.. #brandchat

aliciafalcone: Q2: For small biz, personal brand needs to be different from company brand at some point if u subscribe to e-myth philosophy #brandchat

mariaduron: @aliciafalcone Q2: Agreed, if 2 b inline w/emyth. Needs 2 b part of exit strat+curious when that needs 2 start in a biz #brandchat

InnovateMarCom: Do u want 2 work 4 the co if u ask this?@kfcatoe Q2. R U obligated 2 let a co. U work 4 2 borrow from UR reputation? #brandchat #Brandchat

merylevans: Q2 Employees can be brands’ biggest advocates. Co needs to take care not to try to overcontrol employee SM accts in their name. #brandchat

Q3: Can a dept of an organization operate independent of the company brand?

jccarcamo: Q3: It might be able to but it shouldn’t. The brand needs to course through all areas of an organization. #brandchat

neilmckenzphoto: Q3: Depts of an org frequently operate independent of a company brand – sure sign of poor management. #brandchat

merylevans: Q3 Depends how org sets up account. Dell does a nice job of using diff accts beginning with Dell(something). #brandchat

Michael_B_Moore: Q3: Not if that dept. has consumer facing operations. RT @brandchat: Q3: Can a dept operate independent of the company brand? #brandchat

pmarckworth: Q3 It might be a reasonable mkting choice but it should be part of the overall brand strategy not an indep. decision of the dept. #brandchat

aliciafalcone: Q3 – No, unless dept is operating as a separate div., selling something materially different in which case need diff brand. #brandchat

sethgray: @neilmckenzphoto or a poorly defined brand. #brandchat

InnovateMarCom: Q3 – Look at companies like Proctor & Gamble. Def have independent depts working outside of corporate brand. #Brandchat

Michael_B_Moore: Q3 this is why cos. that build really strong brands r typically driven by strong cultures – which reinforce/teach brand strategy #brandchat

craigritchie: I think we’re seeing a lot of social media departments operate independently from rest of company – to the benefit of the brand. #brandchat

HuebnerPetersen: Q3: On some level, all depts should work to support the comps brand, all functions in a company must work to market the brand #brandchat

mariaduron: RT @merylevans Q2 Employees can B brands’ biggest advo. Co needs 2 take care not 2 try 2 overcontrol empl SM accts in their name #brandchat

Michael_B_Moore: Q3 not sure why management would want a dept to operate independent of the characteristics that drive their brand #brandchat

InnovateMarCom: Q3 cont – If not this great misalignment in the co and the dept personality. Go for it. Think creative folk vs finance. #Brandchat

kfcatoe: Q3 @InnovateMarCom If it is part of the marketing strategy, then it will reinforce the brand identity. #brandchat

DrFernKazlow: Q3 May b reasons 4 a division 2 have diff flavor 4 their brand, but must always b continuity and alignment. #brandchat

DavidSandusky: Q3 I think each dept ought to have own mission based on core competency and match to corp vision #brandchat

sethgray: Q3: Co is made of depts. Depts of ppl. Every individual shapes the brand– even if that shape doesn’t match official brand #brandchat

DrFernKazlow: @brandchat @craigritchie Seems to indicate a problem w/ the brand or it’s marketing that needs correction! #brandchat

LoisMarketing: #brandchat Q3 Re Proctor & Gamble — ea product a distinctive brand but is attached to overall corporate reputation/brand — such as quality

Michael_B_Moore: This is why culture is so important! RT @sethgray Q3: Every individual shapes brand-even if shape doesn’t match official brand #brandchat

nicolevcramer: re: Q3 a department can only operate under its own brand banner for a time before it must merge in support of the organization #brandchat

Q4: When is social media involvement a bad decision for a brand?

Michael_B_Moore: Q4: I don’t know, perhaps when you have nothing to say? Even then, you can just listen and learn. #brandchat

mariaduron: Q4: SM is bad decision when U don’t have a strat.Will waste time+can go all diff directions.Much as U like 2 jump in, have strat #brandchat

jccarcamo: Q4: When UR not ready to take the bad with the good. The conversation has to go both ways or you’re just advertising. #brandchat #brandchat

DrFernKazlow: Q4 If you can’t take your brand to #brandchat

DrFernKazlow: Q4 If you can’t take your brand to SM, you need to ask what’s wrong with your brand? Why? #brandchat

neilmckenzphoto: Q4: SM involvement is a bad decision for a brand when its not well thought out/poorly executed. A good brand also helps #brandchat

DavidSandusky: Q4 when the target audience is not on said social media, when a tree falls in a forest… #brandchat

pmarckworth: Q4 doesn’t it always come back to having and using strategy? #brandchat

aliciafalcone: Q4: When a brand hasn’t defined it’s brand experience or larger strategy, transparency of social media can do more harm than good #brandchat

kfcatoe: Agree with @mariaduron, Social Media is not a stand alone strategy, part of an integrated marketing plan. #brandchat

InnovateMarCom: Q4 SM bad if you don’t have a person to drive the approach & 2 develop, execute & refine plan. #Brandchat

DavidSandusky: @brandchat best way to engage different communities after shared purpose – brilliant recruiting and retention #brandchat

Michael_B_Moore: The same as with any strategy/tactic! RT @neilmckenzphoto: Q4: SM a bad decision when not well thought out/poorly executed. #brandchat

Michael_B_Moore: Q4: Even if no strategy/plan/internal SM expertise – brands should pay attention to it to learn what consumers are thinking. #brandchat

sethgray: Q4: if co. is unwilling to change based on SM feedback, they should stay out. #brandchat

craigritchie: I’m saying we’re seeing brand promises evolve based on new paradigms. @DrFernKazlow Yes, I think many brands/marketing need corr. #brandchat

LoisMarketing: #brandchat Q4 Agree w @mariaduron and @ktcatoe as well — part of strategy and in keeping with it

neilmckenzphoto: Q4 @pmarckworth A lot of things come back to having a strategy – like success! #brandchat

HuebnerPetersen: Q4: Strategy is important, but participation (jumping in, listening, & learning) may be what is needed to drive/inspire strategy. #brandchat

DrFernKazlow: RT @LoisMarketing: #brandchat Q4 when use of SM is not “engaging” -used 2 sell, sell, not provide useful info & build relatnshps

merylevans: Q4 No strategy, no direction and all promotional / sales. #brandchat

LoisMarketing: #brandchat Q4 Back 2 motorsports — engaging use of SM builds followings for drivers and subsequently more exposure for their sponsors

Q5: If you were to give a brand a “brand makeover” what brand would be on the top of ur list?

Pitch, Plugs, C2A, etc.

brandchat: PLUG:Pls Bcom a fan http://www.facebook.com/pages/brandchat/76086901726 Make life so much easier 2 paste a vanity URL than long 1 #brandchat

neilmckenzphoto: Pitch: A shout out to my Artrepreneurship students – talented artists learning the world of business – look for them on Twitter. #brandchat

brandchat: Thank U 2 every1 4 participating 2day. Next chat-Wed. 10amCST, recap at http://www.yourbrandplan.com by Fri. #brandchat

DrFernKazlow: Thanks all! Pitch:Get Bigger Wednesdays coming soon!Get Bigger in ur biz, brand, SM & ur life! DM 4 > info! #brandchat

pmarckworth: Pitch: I help individuals & businesses build resonant, memorable brands that attract attention, engages interest & drives sales. #brandchat

brandchat: B sure to join us on the Facebook page 2 post UR ideas for topics 4 next week http://www.facebook.com/pages/brandchat/76086901726 #brandchat

HuebnerPetersen: Every employee is a part of your brand & can work to support/market/enhance your brand http://bit.ly/12eV94 (expand) (ties into today’s #brandchat)

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