#brandchat August 19th Recap

Posted: August 21, 2009 in brandchat recap, Twitter
Tags: , ,

Some lively discussion on paid endorsements and sponsored bloggers and what does that mean to the integrity of the brand?  How do you handle competitors who attack your brand?

Insights from the branditos!

Q1: How do you deal with competitors who try to destroy your brand?

Brad42Fish: If their attacks point out weaknesses in your brand, address those weaknesses; don’t address the competition. #brandchat

pmarckworth: @Brad42Fish I agree. A dueling match just gets people focused on the fight. #brandchat

DrFernKazlow: @Brad42Fish Q1 Yes – get the info contained in attacks and use it to strengthen your biz and your brand. #brandchat

neilmckenzphoto: Q1: Agree with @brad42fish – concentrate on your own brand not what your comp is saying. Address your weaknesses. #brandchat

CathyWebSavvyPR: Q1 There realy is enough room 4 many players in the space, if you engage in neg repsonses 2 attacks, it may weaken yr brand #brandchat

DrFernKazlow: Q1 You can learn alot about your competition’s strengths & weaknesses from what they focus on about you! #brandchat

jemcgrew: @CathyWebSavvyPR I agree. But when must you address it? #brandchat

jemcgrew: Q1: When do you have to address? When they are making false claims or giving incorrect information? #brandchat

CathyWebSavvyPR: @jemcgrew Q1 – when 2 address attacks…If they are right out something that you have done wrong, it’s important 2 fix it #brandchat

CathyWebSavvyPR: @jemcgrew Q1 – depend on teh tone. just passing misinformation, might be able to be handled politely; but… cont’d #brandchat

pmarckworth: Q1 Keep your brand strong &emotionally connected to your customers. Then the competitor is “that other person” not “one of us”. #brandchat

Brad42Fish: @jemcgrew If the comp. is saying something false about you, put the truth in your mktg messages, but don’t attack back #brandchat

jemcgrew: @Brad42Fish I agree, putting correct statements in your MKTG message. I think you also step up your voice in the market #brandchat

neilmckenzphoto: Q1: I think taking the high road is the best course. Fight negative comments with an authentic great brand. #brandchat

jemcgrew: Q1: If you increase your correct MKTG message and show a strong presence in your market, then negativity is less likely 2 prevail #brandchat

Brad42Fish: Example: health care debate. If one side makes false claim, the other side should respond with truth. #brandchat

brandchat: RT @Brad42Fish In political arena, U may need 2 address attacks. But in commerce, just deal w/making connections w/UR audience. #brandchat

CathyWebSavvyPR: @brandchat that should have been “if you handle yrself Professionally, deflates their brand” #brandchat

DrFernKazlow: Q1 What do you think about the Apple vs PC game in light of this discussion? #brandchat

BrandMyCareer: Q1: What if they are attacking your personal brand not a product brand #BrandChat

Brad42Fish: @BrandMyCareer attack on personal brand? Don’t take it personal. Take high road. #brandchat

DavidSandusky: Q1How do you deal with competitors who try to destroy your brand? Excellent customer service! #brandchat

CathyWebSavvyPR: @DrFernKazlow Q1 have to admit, I like Apple’s approach better (even tho they R making fun of PC) #brandchat

Brad42Fish: PC vs Mac? Maybe the “underdog” is allowed to attack. IBM directly responding would appear petty. #brandchat

Brad42Fish: My experience: audience normally doesn’t care about fight between you and yoru competition. #brandchat

BestRoofer: RT @DavidSandusky: Q1How do you deal with competitors who try to destroy your brand? Excellent customer service! #brandchat

Q2: How do sponsored tweets affect brand integrity?

Brad42Fish: Someone please define “sponsored tweets.” #brandchat

neilmckenzphoto: Q2: Everday people talking about your brand IS different than people who are paid to talk about your brand. SM vs Advertising. #brandchat

CathyWebSavvyPR: Q2 – sponsored tweets – will neg. affect brand in some ppl’s eyes, in othes not. But they must be aligned w brand – a match #brandchat

pmarckworth: Q2 Sponsored tweets – it’s really a question of transparency. Are you an evangalist or a paid spokesperson? State it up front. #brandchat

CathyWebSavvyPR: @Brad42Fish there are several companies – IZEA & others prepping 2 role out sponsored tweets – you get paid 2 tweet their ad #brandchat

BrandMyCareer: Q2: I don’t get Q2 yet :O :O … any one explain or give example #BrandChat

CathyWebSavvyPR: Q2 – slightly off topic, I worry more about sponsored.ad tweets cluttering twitter. if twitter were making $, wd be better #brandchat

CathyWebSavvyPR: Q2 I find it interesting that social media and bloggin are being held to FCC standards, when otehr media bend rules way worse! #brandchat

DavidSandusky: Q2 sponsored tweets. Okay if values of the brand and person are obvious match…and volume control #brandchat

Brad42Fish: If it feels like spam, people will treat it like spam. If it feels authentically viral, people will pay attention. #brandchat

brandchat: @BrandMyCareer Yes, for example: Ford Fiesta movement providing vehicle to try for tweeters to tweet about experience. #brandchat

DrFernKazlow: @pmarckworth Yes transparency is key. Also authenticity. Even if paid, if not authentic eats away core & value of SM #brandchat

CathyWebSavvyPR: Q2 I think that the rrent crop of sponsored tweets will include a way to know/show they are sponsored. #brandchat

DavidSandusky: @BrandMyCareer I take Q2 as popular personal brand on twitter suddenly pitching, say BMW regularly #brandchat

CathyWebSavvyPR: Q2 Veteran SM & Blogger @ChrisBrogan had some backlash when did his 1st sponsored post, about a brand he belived in. #brandchat

SJAbbott: Transparency of sponsored content will be critical. Tweets could provide good info those who want it. #brandchat

neilmckenzphoto: Q2: If you respect the paid spokesperson then paid endorsement is effective. If you don’t then its just advertising hype. #brandchat

AmberRogersFord: @brandchat – think that IS authentic. Upfront disclosure, true experiences w/Ford Fiesta. Good use. #brandchat

Brad42Fish: @brandchat Ford Fiesta movement was clearly an ad, but it felt legitimate, no one trying to trick you. It worked. #brandchat

CathyWebSavvyPR: Q2 On other hand – ads and advertorials have a long history. why shouldn’t bloggers/tweeters make $. on other hand – it stinks #brandchat

andrewmueller: Q2 the fact that someone is getting paid to endorse, brings the question of integrity of endorsement #brandchat

DrFernKazlow: @neilmckenzphoto Q2 Interesting 2 see how paid endorsements effect relationships betw spokeperson & followers #brandchat

Brad42Fish: Q2: Testimonials are always good. Paid endorsements are often trouble. #brandchat

neilmckenzphoto: Q2: I guess the question for @chrisbrogan about sponsored post is did the positives outweight the negs – can’t please everyone. #brandchat

DrFernKazlow: @CathyWebSavvyPR Q2 complex ?, sponsored tweets/blog posts were inevitable – how handled will be what counts. #brandchat

SJAbbott: Q2 If sponsored tweeter crosses line of authenticity, they loose audience & value as evangelist. Tweet campaign needs 2 respect #brandchat

MarshaCollier: Sponsored tweets are just a new form of advertising: there will always be shysters & sleezbags who pimp their goods #brandchat

Q3: Do sponsored social media activities promote or take away from brand effectiveness?

DrFernKazlow: @mariaduron Q3 Sponsored SM activities can do promote or take away – depends on strategy, authenticity, who’s involved, etc. #brandchat

Brad42Fish: Q3: Sponsored SM events are like any mktg tatic: Do it right, it’ll work. #brandchat

CathyWebSavvyPR: @mariaduron A3 If sponsored item is in alignment w/ brand & disclaimer.transparency is handled,& not too often. It can work #brandchat

andrewmueller: @Brad42Fish Yes, but this is different from an ebay like system for matching brands to tweeters #brandchat

DavidSandusky: Q3 I contemplate this right now as companies approach me to sponsor a niche forum_I’m being very selective #brandchat

BrandMyCareer: Q3: Take little and promote more #brandchat

pmarckworth: Q2 & Q3 It always comes down to how it’s handled. Are there authentic relationships? If so things work. #brandchat

MarshaCollier: I only do paid testimonials for products I have used, tested and really like. #brandchat

Q4: What are your favorite brands on Facebook, LinkedIn, Twitter? And why are they your faves?

mariaduron: Q4: My fave brand on twitter is @southwestairlines @ford 2 witty along w/gr8 updates #brandchat

Brad42Fish: Q4: My favorite brands are my favorite brands, no matter where…on Twitter or in the store. #brandchat

neilmckenzphoto: Q4: I have favorite people on Facebook, Twitter, LinkedIn but don’t know about “favorite brands” #brandchat

CathyWebSavvyPR: @mariaduron Q4 brands on twitter I like @scottmonty (ford) @radian6, @comcastcares, @chrisbrogan #brandchat

Pitch, Plugs, C2A, etc

brandchat: PITCH: Always looking 4 thought provoking ?s 4 chat. Pls post on FB wall, http://tinyurl.com/brandchat-FB (expand) +need 10 fans! #brandchat

mariaduron: PITCH: Need 10 fans for brandchat Facebook page. Vanity URL would make my life easier as moderator 🙂 Pls pass along 2 fans! #brandchat

DrFernKazlow: RT @brandchat: @DrFernKazlow Here’s link to @andrewmueller article: http://bit.ly/6X4DS (expand) #brandchat (Good rd sponsored tweets!)

Brad42Fish: PLUG: Every organization has a desired reaction, at 42Fish we help define and then create that reaction for our clients. #brandchat

CathyWebSavvyPR: 18+yrs PR exper. + social media passion – I make connecting the dots between U & yr customers easy blog post bit.ly/UjZ7Q #brandchat

DrFernKazlow: Pitch: Get Bigger Wednesdays coming this fall. Email or dm me to find out more and please Retweet! #brandchat

PITCH: Always looking 4 thought provoking ?s 4 chat. Pls post on FB wall, http://tinyurl.com/brandcha… +need 10 fans! #brandchat


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