Recap of August 5th Edition of #brandchat

Posted: August 7, 2009 in brandchat recap, Twitter
Tags: , , , , ,

Hello Branditos!  Another exciting chat with loads of good insights on whether paid endorsement are worth it; do we believe celebrities; and how is brand loyalty shifting (or is it)?

Great contributions abound!  We, the creators and moderators of #brandchat (@davidsandusky and @mariaduron) need your help. Since we are ALL ABOUT BRANDING, we really don’t like the fact that our #brandchat Facebook page is a long, terrible, “not brand friendly” URL and we want to change that.  We need 10 more people to become fans of the brandchat page and we can get an official vanity URL from Facebook and be so well branded.  Will you help us?  Go to and become a fan and you’ll be part of a charter group of 100 people who saw a vision, joined the discussion, and shared from their expertise.  There’s no better association than that!

Here’s the recap…

Q1: When a person is paid to push a product they actually like, do they truly lose credibility for it?

jemcgrew: Q1: I would think it is the opposite. People who are paid to push a product that they won’t stand behind should be less credible #brandchat

IMAGEidentity: Q1: No, True advocates must like, use, and believe in the products they endorse #brandchat

McCourtRealtor: When there’s full disclosure, I think there’s nothing wrong with that. B/c their authentic all the way around. #brandchat

neilmckenzphoto: Q1: If they really like the product, being a paid spokesperson is just a bonus. Some listeners won’t believe anything. #brandchat

jemcgrew: Q1: Of course you need objectivity, but a person who believes in a product should have the best ammunition to market it #brandchat

Michael_B_Moore: Q1: The key would seem to be integrity – how much credibility/integrity does the spokesperson have to be selling product #brandchat

IMAGEidentity: Q1: The problems come when they are paid to like the product or act as if they like it. #brandchat

mariaduron: Q1: i agree. it’s how I select client’s 2. don’t want to work w/a client I don’t stand behind. Feels wrong. Must b transparent. #brandchat

neilmckenzphoto: Q1: Isn’t the Ford Focus stunt in this category #brandchat

Michael_B_Moore: Q1: Consumers see thru things like when Shaquile O’Neal did ads for Radio Shack. lol #brandchat

IMAGEidentity: Q1: The more people like products BECAUSE they are paid the more customers will distrust all endorsements. #brandchat

pmarckworth: I agree with @neilmckenzphoto & @McCourtRealtor. Full disclosure is the difference. Otherwise it feels sneaky. #brandchat

Michael_B_Moore: Q1 On the other hand when Kirstie Allie does ads for diet products – there’s credibility. 🙂 #brandchat

LoisMarketing: Q1 — Popular local radio personzlity lends cred and sales to specially selected services and products w sincere endorsements #brandchat

IMAGEidentity: Q1: Internal employees are paid & they need to like the product before they can advocate. Why are spokespeople any different #brandchat

andrewmueller: When someone with celebrity or authority is paid to promote a product there is ALWAYS a querstion of sincerity #brandchat

Michael_B_Moore: Q1 Little way to get around consumer cynicism, that’s why personal integrity and perceived connection to the product is critical! #brandchat

GetResults: Creds relate to how consumers see the connection – personalities & sponsors v. personalities & being spokespersons. #brandchat

LoisMarketing: Q1 A genuine endorsement has great value .and is due compensation #brandchat

jemcgrew: Q1: The person does matter– Would you believe Kfed or Denzel Washington promoting the same product… #brandchat

andrewmueller: @mariaduron So how does anyone truly know if a paid promoter truly loves the product #brandchat

mariaduron: @andrewmueller the paid promoter is obligated 2 tell “the story” of how they met + fell in luv. w/o that distrust will continue #brandchat

neilmckenzphoto: Q1: Consumers have a hard time believing any advertising whether the message is told by a celebrity or satisifed user #brandchat

IMAGEidentity: Social media allows conversations between advocates and prospects. #brandchat

GetResults: @neilmckenzphoto Consumer believ ultimately has to reside in their individual experiences with the brand/products/services. #brandchat

IMAGEidentity: Exactly RT @Michael_B_Moore: Q1 BTW – IMO consumer SHOULD be cynical & question all marketing messages. Thats not a bad thing. #brandchat

pmarckworth: Q1 I think we expect more disclosure & conversation from spokespeople than in the past. We expect more than the 30 sec. spot. #brandchat

IMAGEidentity: Depends on what the product is. RT @jemcgrew: Kfed or Denzel Washington promoting the same product… #brandchat

GetResults: @mariaduron You have a point, many will speak authentically, with ethical constraints. Some, though, will look only at $$$ #brandchat

mariaduron: @GetResults Agree w/U 100%, we r. It’s in r nature, like the scorpian just has 2 sting, it’s in his nature, LOL! #brandchat

andrewmueller: @mariaduron If they had true integrity and loved the product they should endorse and promoter without compensation #brandchat

Q2:Consumers purchasing habits forever changed, brand loyalty badly shaken Boomers are researching products and services online because their brand loyalty is up for grab. Thoughts?

IMAGEidentity: Q2: During & post recession people will re-evaluate brand loyalty. The strong brands that are connected to advocates will survive #brandchat

jemcgrew: Q2: The trend that I hear in the market is that brand loyalty isn’t prevalent in general. So can you badly shake it #brandchat

IMAGEidentity: The recession will kill off the weak brands and the bozos who should not be in the game. #brandchat

GetResults: @brandchat Hears similar thoughts at Natl Speakers Convent recently, “The economy isn’t down, it’s different.” Everyone beware! #brandchat

Michael_B_Moore: Q2 Strong brands will survive despite more careful consumerism. Weaker brands struggle as price/product aspects more important. #brandchat

neilmckenzphoto: Q2: Don’t know about purchasing habits but the way cos get their message out certainly has changed – probably forever. #brandchat

LoisMarketing: Q2 Just as w instant news and soundbites companies face instant change in perception/strength of brand via viral msgs #brandchat

GetResults: @andrewmueller Yes, many consumers are getting smarter. Some branders are getting sneakier as well. #brandchat

pmarckworth: Q2 what about the contention that it’s in the American psyche to spend & this is just a pause in that not a change #brandchat

DavidSandusky: Q2 brand loyalty is always up for evaluation, ask Mike Shannahan #brandchat

Michael_B_Moore: Q2 Emotional potential in strong brands is even more powerful now as many look for uplift wherever they can find it. #brandchat

IMAGEidentity: Pple confuse repeat purchase habits w/ brand loyalty. Brand loyalty still strong. Pple are ing the brand they buy out of habit. #brandchat

Michael_B_Moore: Q2 Those brands that satisfy key emotional needs now will be those that survive/thrive in emotionally turbulent time. #brandchat

neilmckenzphoto: Q2: @michael_b_moore Agreed! “emotional potenital in strong brands is even more powerful now” #brandchat

LoisMarketing: Agree with several of you — customer evaluation/monitoring of brand forever changed Q2 #brandchat

GetResults: @brandchat “habit” buyers will go off brand with little stimulus. “loyalists” have fierce commitment and identity sharing w brand #brandchat

IMAGEidentity: @andrewmueller I buy a certain Pnut Butter bcause I always have (repeat purchase) I buy certain brands bcause I believe in them. #brandchat

Q3: How tweet it is! (expand) Thoughts #brandchat

LoisMarketing: @McCourtRealtor Once again trying to share general idea in 140 chars! #brandchat

McCourtRealtor: @LoisMarketing I agree, lol! but, it does make us be succinct 🙂 #brandchat

neilmckenzphoto: Q3: Maybe this is what they mean by Twitter replacing Google as a seach tool – what are people saying about you #brandchat

DavidSandusky: Q3 “We’re getting to a point if you’re not responding, you’re not being seen as an authentic type of brand,” says Mr. Brown. #brandchat

pmarckworth: Q3 Crisis communications is always about rapid response.Social media lets companies know and react quickly. #brandchat

McCourtRealtor: Q3: I totally agree that SM is new communication tool that all co’s need 2 understand + use as listening tool! #brandchat

DavidSandusky: @neilmckenzphoto twitter as a search tool=powerful, but Google alerts on my name is still #1 #brandchat

shanemacsays: They will be compliments. Twitter when you search for things where you want validity and google to discover new avenue’s #brandchat

neilmckenzphoto: @GetResults – Aren’t all brands a bit narcissistic #brandchat

Q4: Great diagram – branding explained (expand) Do you agree What would you add #brandchat

wvpmc: I’m seeing reports that more people are switching to generic store brands to save money in this economy #brandchat

IMAGEidentity: Q4: It visually sums up our IMAGEidentity tagline “Because Brand is everything” #brandchat

GetResults: @andrewmueller e.g. I bring my own Coca Cola into places where they only serve Pepsi. I took 1st steps at 9 mos. for a Coke! #brandchat

neilmckenzphoto: Q4: Wow, Would say that the diagram is about as easy to understand as the wiring in a nuclear submarine (expand) #brandchat

McCourtRealtor: @wvpmc they R + that’s why I think purchasing is still impt measure to brand loyalty, IMHO #brandchat

andrewmueller: loyalty is not an duality, it a continuium that varies in stregnth, if they repeat by they are in fact brand loyal #brandchat

IMAGEidentity: Hard to convey in 140 char love to talk more w/ u RT @andrewmueller brand loyalty regardless of reason why #brandchat

pmarckworth: Q4 great visual representation of brand theory – best categorization I’ve seen in a long time. #brandchat

wvpmc: @andrewmueller I’m thinking about the old demand curve – perhaps in this economy the ceiling on purchase price is dropping #brandchat

neilmckenzphoto: Q4: This is one of the reasons I dislike Powerpoint. Take a concept and make it totally confusing. #brandchat

IMAGEidentity: The “best of the worst” also confused as loyalty.RT @GetResults: because you “despise” other offerings more than ones you choose. #brandchat

andrewmueller: Q4 seems that the hexagons around the 4 central points are acurate but the releationships of each 4 are not #brandchat

neilmckenzphoto: Q4: @McCourtRealtor – I would probably limit myself to no more than 8 boxes or maybe just pick up a book by P Kottler. #brandchat

Pitch, Plugs, C2A etc.

brandchat: PLUG: We R 11 fans away from owning the #brandchat name. Will U help share the Facebook page so ppl can become fans #brandchat

GetResults: PITCH – Helping you 2 find creative solutions & grow your business. CALL 2 ACTION – Contact for free initial consult #brandchat

IMAGEidentity: Pick up my book at AMAZON! MYOB: mind your own brand by Dave Lubelczyk #brandchat

neilmckenzphoto: Pitch: Thanks Branditos – If you need some great business or personal brand photography give me a call. #brandchat

pmarckworth: Pitch: I create resonant, memorable brands that attract attention, engage interest & deliver on your promise. #brandchat

LoisMarketing: An apt follow-up to today’s #brandchat .. a walk down memory lane! (expand)

BrandAide: Missed #brandchat ‘s discussion on Dennis Hahn’s branding framework (expand) good read


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