Recap of #brandchat, July 22nd

Posted: July 25, 2009 in brandchat recap, Twitter
Tags: , , , ,

Another lively #brandchat! We would like to keep them lively, so be sure to post your questions or topic areas for discussion during the chat at our Facebook page, or commenting here.  And of course you can always follow us on twitter at @brandchat

Here’s the recap….

Q1 Nielsen study says opinion from strangers trusted more than all other media, thoughts?

tnehren: Q1 Consumers are more interested in what real people think, not what another corporation or media entity thinks #brandchat

GetResults: My take is people see friends and strangers as having no ax to grind. Fear appears 2B of commercial bias more than any other #brandchat

GetResults: @tnehren “what real people think” that’s a good way of putting it. #brandchat

GetResults: RT @tnehren: Q1 Consumers are more interested in what real people think, not what another corporation or media entity thinks #brandchat

DavidSandusky: Q1 could it be people believe what they see from people vs. planned commercial outlets #brandchat

tnehren: Q1 Perception is that friends, family, strangers aren’t as easily manipulated as media that has commercial motives #brandchat

wvpmc: Ketchum PR has similar studies, where people get info, what they use to make decisions, age demographics #brandchat

neilmckenzphoto: Q1: It seems that people value others opinions even though they may not know them. #brandchat

GetResults: @DavidSandusky In a time when all authority is being questioned, isn’t it more likely trust comes from familiarity & experience? #brandchat

tnehren: They’re not authority figures, but strangers can help build brand trust. Thats the whole point of product reviews. #brandchat

andrewmueller: It think if you would survey the masses you would find that people are largely followers and trust the wisdom of the crowd #brandchat

GetResults: @neilmckenzphoto Q1, or =ly they value others’ opinions v. sponsored opinions? #brandchat

neilmckenzphoto: Q1: Is this similar to “you go to the restaurant where the parking lot is full?” #brandchat

wvpmc: my impression is people value individual opinions from those they know, collective (average) opinions from strangers #brandchat

andrewmueller: Jeff Bezos highy credits “user product reviews” as a key factor to the success of amazon #brandchat

GetResults: @neilmckenzphoto Q1, no that’s because you’re a Brit and like queues! #brandchat

andrewmueller: @GetResults it is unlikely that a single stranger would make a great impact, it takes critical mass to change sentiment #brandchat

GetResults: @andrewmueller Q1 unless you yell “FIRE” in a crowd, or such, that gets attention. #brandchat

andrewmueller: @DavidSandusky I think the belief is that strangers give “unbiased” opinions, average of enough would =reality, but this is false #brandchat

Q2 Are get twitter followers services helping or ruining your brand?

merylevans: Q2 Using Twitter follower services will hurt the brand. To be a high quality twitter user, you need to manually manage account. #brandchat

nrohrbach: Q2: get twitter follower services certainly hurts your brand, it takes away the genuine connection #brandchat

GetResults: Q2 – I’ve avoided them. If not known UR using, no harm/no foul. See as like audience in trad media buy that doesn’t fit. Why buy? #brandchat

DavidSandusky: @GetResults I saw a grossly long Audi review feed to my forum from a heavy followed person, turned me off #brandchat

andrewmueller: Q2 The only “followers” that matter are true followers involved w/ ur brand, therefor it is quality of followers that matters #brandchat

wvpmc: Depends on the service – some help you identify people you may want to follow, but I agree w @merylevans organic works best #brandchat

NicoleReid: Q2 – it may not hurt your brand, but it doesn’t provide *true* followers who are actually interested in your brand. Waste of time #brandchat

pmarckworth: Q2 the idea of buying followers seems antithetical to the main concepts of social media and will backfire on the brand #brandchat

neilmckenzphoto: Q2: Your brand seems to suffer when the “get followers” services start sending out spam. Your brand is associated with the spam. #brandchat

DavidSandusky: Q2 I don’t do it, I like how my twitter network grows with chats like this and other on brand convo #brandchat

GetResults: @DavidSandusky Q2 that’s the danger. SM is like / know / trust first. If you feel violated, that suffers. #brandchat

tnehren: SM allows me to be selective about who I follow & who follows me. These “get a gazillion followers” services dont fit that model #brandchat

DavidSandusky: Q2 seems many mentioning getting followers also spam…or maybe will #brandchat

andrewmueller: @tnehren does it really allow you to be selective about who follows you? #brandchat

DavidSandusky: Q2 classic quality /quantity debate. Real results equals support and actual sales #brandchat

tnehren: “get followers” services are the same as collecting a million business cards just to look important & “connected” #brandchat

DavidSandusky: Q2 when you see someone with impressive numbers, do you auto think they are popular or use services to get followers? #brandchat

pmarckworth: @tnehren collecting business cards you don’t look at is a great comparison #brandchat

andrewmueller: @DavidSandusky depends on the person, I think it is fairly easy to tell. if they have MLM in profile… well #brandchat

wvpmc: I don’t see the value in the get lots of followers (like chain letters) – point is interaction and engagement #brandchat

GetResults: @DavidSandusky Q2, until I have some experience with them, I’m suspicious, but I’ve been on inside of industry for decades. #brandchat

GetResults: @andrewmueller Q2 and if you don’t see the MLM immediately, their model insists you will see it sooner rather than later #brandchat

neilmckenzphoto: Q2: @andrewmueller I have seen people who are not MLM that seem to have used these services without reading the terms of service #brandchat

DavidSandusky: Q2 Get as many followers you can get, being deliberate and patient will win #brandchat

GetResults: @neilmckenzphoto q2 suspect you are right about that & a mis-perception of the best notions of SM – community is not crowd #brandchat

LoisMarketing: Q2 I am very patient in choosing followers and building base .. quality tweets as well — Both count! Have made great contacts #brandchat

DavidSandusky: @wvpmc “they” don’t look at or audit their network, just a number #brandchat

nrohrbach: @DavidSandusky Agreed! We’ll call it Twarma – Twitter Karma, be genuine and patient, if you build it they will follow. #brandchat

LoisMarketing: Q2 #brandchat I advse a racing team … Motorsports community is very engaging/supportive on here if you have credibility!

DavidSandusky: @LoisMarketing I think a # of us in this chat have examples of real relationships building (and business!) #brandchat

LoisMarketing: Q2 #brandchat … Supportive motorsports community from drivers to owners to media to fellow fans 🙂 Great example of Twitter Power! 🙂

GetResults: @wvpmc Q2 – Agreed. let spammers camp. when they don’t get any nibbles, they will move on #brandchat

merylevans: Q2 Some users have an unrealistic expectation that they need to have high numbers ASAP. It took time for many of us. #brandchat

GetResults: @andrewmueller Q2 – If only I had the time to vette and deal with them all. Rotting on the vine is, for now, my choice. #brandchat

pmarckworth: Q2 I agree they often self select out which is the easiest way to deal #brandchat

GetResults: @andrewmueller Q2 spoken like a true missionary of the truth. From your lips to God’s ear. May you convert hordes of spammers. #brandchat

GetResults: @andrewmueller \Q2 – and I meant that seriously. anything they learn from you that makes them better SN citizens, the better #brandchat

neilmckenzphoto: It seems that some of the spammers are “computer programs” How can you convert a computer program? #brandchat

NicoleReid: Q2+ Create a dialogue with your current followers and proactively reach out to potential followers (customers). Show you listen. #brandchat

GetResults: @NicoleReid Q2 – Ah, LISTENING, a major component in relationship building and buying #brandchat

cjdub: AGREED! RT @nrohrbach: Q2: twitter follower services certainly hurts your brand, it takes away the genuine connection #brandchat

andrewmueller: @NicoleReid following on Twitter is like TV, u can have 100’s of stations, doesn’t mean U watch them all, but sometimes U might #brandchat

Q3 How can brands best develop a credible social voice?

brookedouglas9: Q3 Elvis was a great cultural icon, MJ was the same…He has left an important body of work to society…his brand may be imortal #brandchat

Pitch, Plugs, C2A, etc.

nrohrbach: As seen on we’ve got a beta and mini-course in the works, check us out #brandchat

GetResults: PITCH – Helping you find creative solutions and growing your business. CALL 2 ACT – Call for free initial consult #brandchat

hupajoob_chat: I host a weekly discussion called #designchat. Tonight 8pmCST on -For more go to #brandchat

GetResults: Grt Share, Thanks RT @charbrown The Social Media Monitoring Cheat Sheet (expand) – also of interest @ #brandchat

markkalb: New blog post about KangaROOS as a Renaissance Brand: #brandchat


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