Recap of #brandchat, July 22nd

Posted: July 25, 2009 in brandchat recap, Twitter
Tags: , , , ,

Another lively #brandchat! We would like to keep them lively, so be sure to post your questions or topic areas for discussion during the chat at our Facebook page, http://www.facebookc.om/brandchat-FB or commenting here.  And of course you can always follow us on twitter at @brandchat

Here’s the recap….

Q1 Nielsen study says opinion from strangers trusted more than all other media, thoughts? http://bit.ly/tZrd

tnehren: Q1 Consumers are more interested in what real people think, not what another corporation or media entity thinks #brandchat

GetResults: My take is people see friends and strangers as having no ax to grind. Fear appears 2B of commercial bias more than any other #brandchat

GetResults: @tnehren “what real people think” that’s a good way of putting it. #brandchat

GetResults: RT @tnehren: Q1 Consumers are more interested in what real people think, not what another corporation or media entity thinks #brandchat

DavidSandusky: Q1 could it be people believe what they see from people vs. planned commercial outlets #brandchat

tnehren: Q1 Perception is that friends, family, strangers aren’t as easily manipulated as media that has commercial motives #brandchat

wvpmc: Ketchum PR has similar studies, where people get info, what they use to make decisions, age demographics #brandchat

neilmckenzphoto: Q1: It seems that people value others opinions even though they may not know them. #brandchat

GetResults: @DavidSandusky In a time when all authority is being questioned, isn’t it more likely trust comes from familiarity & experience? #brandchat

tnehren: They’re not authority figures, but strangers can help build brand trust. Thats the whole point of product reviews. #brandchat

andrewmueller: It think if you would survey the masses you would find that people are largely followers and trust the wisdom of the crowd #brandchat

GetResults: @neilmckenzphoto Q1, or =ly they value others’ opinions v. sponsored opinions? #brandchat

neilmckenzphoto: Q1: Is this similar to “you go to the restaurant where the parking lot is full?” #brandchat

wvpmc: my impression is people value individual opinions from those they know, collective (average) opinions from strangers #brandchat

andrewmueller: Jeff Bezos highy credits “user product reviews” as a key factor to the success of amazon #brandchat

GetResults: @neilmckenzphoto Q1, no that’s because you’re a Brit and like queues! #brandchat

andrewmueller: @GetResults it is unlikely that a single stranger would make a great impact, it takes critical mass to change sentiment #brandchat

GetResults: @andrewmueller Q1 unless you yell “FIRE” in a crowd, or such, that gets attention. #brandchat

andrewmueller: @DavidSandusky I think the belief is that strangers give “unbiased” opinions, average of enough would =reality, but this is false #brandchat

Q2 Are get twitter followers services helping or ruining your brand?

merylevans: Q2 Using Twitter follower services will hurt the brand. To be a high quality twitter user, you need to manually manage account. #brandchat

nrohrbach: Q2: get twitter follower services certainly hurts your brand, it takes away the genuine connection #brandchat

GetResults: Q2 – I’ve avoided them. If not known UR using, no harm/no foul. See as like audience in trad media buy that doesn’t fit. Why buy? #brandchat

DavidSandusky: @GetResults I saw a grossly long Audi review feed to my forum from a heavy followed person, turned me off #brandchat

andrewmueller: Q2 The only “followers” that matter are true followers involved w/ ur brand, therefor it is quality of followers that matters #brandchat

wvpmc: Depends on the service – some help you identify people you may want to follow, but I agree w @merylevans organic works best #brandchat

NicoleReid: Q2 – it may not hurt your brand, but it doesn’t provide *true* followers who are actually interested in your brand. Waste of time #brandchat

pmarckworth: Q2 the idea of buying followers seems antithetical to the main concepts of social media and will backfire on the brand #brandchat

neilmckenzphoto: Q2: Your brand seems to suffer when the “get followers” services start sending out spam. Your brand is associated with the spam. #brandchat

DavidSandusky: Q2 I don’t do it, I like how my twitter network grows with chats like this and other on brand convo #brandchat

GetResults: @DavidSandusky Q2 that’s the danger. SM is like / know / trust first. If you feel violated, that suffers. #brandchat

tnehren: SM allows me to be selective about who I follow & who follows me. These “get a gazillion followers” services dont fit that model #brandchat

DavidSandusky: Q2 seems many mentioning getting followers also spam…or maybe will #brandchat

andrewmueller: @tnehren does it really allow you to be selective about who follows you? #brandchat

DavidSandusky: Q2 classic quality /quantity debate. Real results equals support and actual sales #brandchat

tnehren: “get followers” services are the same as collecting a million business cards just to look important & “connected” #brandchat

DavidSandusky: Q2 when you see someone with impressive numbers, do you auto think they are popular or use services to get followers? #brandchat

pmarckworth: @tnehren collecting business cards you don’t look at is a great comparison #brandchat

andrewmueller: @DavidSandusky depends on the person, I think it is fairly easy to tell. if they have MLM in profile… well #brandchat

wvpmc: I don’t see the value in the get lots of followers (like chain letters) – point is interaction and engagement #brandchat

GetResults: @DavidSandusky Q2, until I have some experience with them, I’m suspicious, but I’ve been on inside of industry for decades. #brandchat

GetResults: @andrewmueller Q2 and if you don’t see the MLM immediately, their model insists you will see it sooner rather than later #brandchat

neilmckenzphoto: Q2: @andrewmueller I have seen people who are not MLM that seem to have used these services without reading the terms of service #brandchat

DavidSandusky: Q2 Get as many followers you can get, being deliberate and patient will win #brandchat

GetResults: @neilmckenzphoto q2 suspect you are right about that & a mis-perception of the best notions of SM – community is not crowd #brandchat

LoisMarketing: Q2 I am very patient in choosing followers and building base .. quality tweets as well — Both count! Have made great contacts #brandchat

DavidSandusky: @wvpmc “they” don’t look at or audit their network, just a number #brandchat

nrohrbach: @DavidSandusky Agreed! We’ll call it Twarma – Twitter Karma, be genuine and patient, if you build it they will follow. #brandchat

LoisMarketing: Q2 #brandchat I advse a racing team … Motorsports community is very engaging/supportive on here if you have credibility!

DavidSandusky: @LoisMarketing I think a # of us in this chat have examples of real relationships building (and business!) #brandchat

LoisMarketing: Q2 #brandchat … Supportive motorsports community from drivers to owners to media to fellow fans 🙂 Great example of Twitter Power! 🙂

GetResults: @wvpmc Q2 – Agreed. let spammers camp. when they don’t get any nibbles, they will move on #brandchat

merylevans: Q2 Some users have an unrealistic expectation that they need to have high numbers ASAP. It took time for many of us. #brandchat

GetResults: @andrewmueller Q2 – If only I had the time to vette and deal with them all. Rotting on the vine is, for now, my choice. #brandchat

pmarckworth: Q2 I agree they often self select out which is the easiest way to deal #brandchat

GetResults: @andrewmueller Q2 spoken like a true missionary of the truth. From your lips to God’s ear. May you convert hordes of spammers. #brandchat

GetResults: @andrewmueller \Q2 – and I meant that seriously. anything they learn from you that makes them better SN citizens, the better #brandchat

neilmckenzphoto: It seems that some of the spammers are “computer programs” How can you convert a computer program? #brandchat

NicoleReid: Q2+ Create a dialogue with your current followers and proactively reach out to potential followers (customers). Show you listen. #brandchat

GetResults: @NicoleReid Q2 – Ah, LISTENING, a major component in relationship building and buying #brandchat

cjdub: AGREED! RT @nrohrbach: Q2: twitter follower services certainly hurts your brand, it takes away the genuine connection #brandchat

andrewmueller: @NicoleReid following on Twitter is like TV, u can have 100’s of stations, doesn’t mean U watch them all, but sometimes U might #brandchat

Q3 How can brands best develop a credible social voice?

brookedouglas9: Q3 Elvis was a great cultural icon, MJ was the same…He has left an important body of work to society…his brand may be imortal #brandchat

Pitch, Plugs, C2A, etc.

nrohrbach: As seen on http://webworkerdaily.com we’ve got a beta and mini-course in the works, check us out http://www.ideaanglers.com #brandchat

GetResults: PITCH – Helping you find creative solutions and growing your business. CALL 2 ACT – Call for free initial consult #brandchat

hupajoob_chat: I host a weekly discussion called #designchat. Tonight 8pmCST on mashable.com/chat -For more go to designchat.info #brandchat

GetResults: Grt Share, Thanks RT @charbrown The Social Media Monitoring Cheat Sheet http://bit.ly/1lZhEw (expand) – also of interest @ #brandchat

markkalb: New blog post about KangaROOS as a Renaissance Brand: http://digg.com/u19HVI #brandchat

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