Another great, insightful, valuable #brandchat this past Wednesday!  Loving the thoughts, insights, resources and links!   The best thing about #brandchat is YOUR insight and input!

Q1: Sustainable brand strategy includes employee engagement. What advice would you give to new internal brand managers?

BaerDesignGroup: @brandchat Articulate brand promise. It is a promise that all should keep. Build excitement around promise and the brand story. #brandchat

Michael_B_Moore: Q1 – the brand (positioning/strategy/culture) must be made tangible & accessible to all. BM’s must be internal evangelists. #brandchat

merylevans: Q1 Everyone in this company represents our brand — not just the product or service. #brandchat

DavidSandusky: Q1 advice to new brand managers: be excellent at communicating brand values to all, esp sales and mktg #brandchat

mariaduron: #brandchat, every1 exhibits+exudes the brand of a company. In order 2 deliver on corp brand promise, every1 needs 2 know what it is

DavidSandusky: RT @merylevans: Q1 Everyone in this company represents our brand — not just the product or service. #brandchat

andrewmueller: Q1 get the C level Execs to begin the dialog and remain active… Internal SM is a cultural change – must come from the top #brandchat

Michael_B_Moore: Q1 also – those cos. where corporate culture reinforces brand essence do best. Think Nike, Apple, Patagonia, etc. #brandchat

McCourtRealtor: @mariaduron I agree. Communication is so vital. Even ppl answering phone 4 day need 2 know Nvr get 2nd chance @ 1st impression #brandchat

DavidSandusky: Q1 culture brand is vital in recruiting process. what is it really, where is it going, who gets us there? #brandchat

pmarckworth: Q1: start with the natural influencers – educate them on brand promise – get them excited & the word will begin to spread #brandchat

BaerDesignGroup: @brandchat Is your brand story accessible to every employee? If the press calls, can they tell the story you want told? Access. #brandchat

McCourtRealtor: R there really internal brand mgrs? I’ve seen external + internally they expect HR to perform that function #brandchat

andrewmueller: Create a SM engagement policy including “rules of engagement” for employees so they understand what is a proper interaction #brandchat

Michael_B_Moore: Q1 – focus on creating an internal culture that reinforces the brand, and apply incentives to encourage brand building behaviors. #brandchat

andrewmueller: Q! Identify SM rockstars those that are naturally engaging an love representing the company #brandchat

pmarckworth: @andrewmueller Yes, make sure people know how to behave on-brand as well as speak the brand #brandchat

andrewmueller: Q1 Activate the rockstars in the venues where your customers are (your own website is often not the best venue) #brandchat

Jeff_Burton: educate and engage employees at all levels into the strategy #brandchat

Michael_B_Moore: Q1 re: internal v. external BM’s – BM’s have internal & external duties. Branding/marketing doesn’t only apply to consumers. #brandchat

pmarckworth: Q1 It absolutely must start with support at the top – that’s make or break for success #brandchat

Q2: Is there such a thing as re-branding?

merylevans: Q2 Of course — many businesses have rebranded… KFC, Pizza Inn’s new logo, Pepsi’s Obama-like logo. #brandchat

BaerDesignGroup: @brandchat Most re-branding is brand evolution. Brands evolve. Re-

branding loses all brand heritage.#brandchat

brandchat: @merylevans Rebrand or brand evolution? Or is that just semantics? #brandchat

DavidSandusky: Q2 re-brand happens when a significant change in experience is required to succeed #brandchat

andrewmueller: Q1 Be real, encourage employees 2 interact not just speak brand it’s the values that come across thro interaction that rep brand #brandchat

McCourtRealtor: @andrewmueller Yes, I agree w/U again. It’s not just scripts, it has 2 b genuine, sincere, transparent #brandchat

Jeff_Burton: ‘rebranding’ cannot be classified as a new logo. a brand, as we all know, it much deeper than a name and a logo #brandchat

Michael_B_Moore: Q2 My biggest rebranding ex. is Japan. I’m old enuf to remember when “Made in Japan” meant something 180 deg. different than now. #brandchat

merylevans: Q2 Rebranding also occurs when a lot of time has passed and business needs reviving to reflect modern times or customer thinking. #brandchat

DavidSandusky: Q2 evolution/innovation required but stems from core; rebrand is change in core and series effort #brandchat

Michael_B_Moore: Q2 The biggest thing is that there has to be integrity to rebranding. Can’t just be hollow spin. #brandchat

DavidSandusky: @Jeff_Burton yes, that is marketing which may or may not represent the brand #brandchat

andrewmueller: Rebrand happens when enough customers come to the same “changed feeling” about your brand, it is not simply changing your message #brandchat

merylevans: Q2 Take Kentucky Fried Chicken. Everyone called it KFC, thus the company changed to reflect that and revive brand. #brandchat

DavidSandusky: @merylevans I don’t agree, KFC changed how they refer to themself, the brand did not change #brandchat

JasonCBlais: @brandchat There is a significant difference between “rebranding” and “updating your brand” as well #brandchat

Michael_B_Moore: Q2 The US economy & dollar are going to require some serious rebranding – as Obama rebrands the country around the world. 🙂 #brandchat

Jeff_Burton: brinks is set to rebrand despite awareness being at an all time high (contract) #brandchat

Q3: Agree/Disagree – 10 tips on how Michael Jackson became brand icon

JasonCBlais: Change when change is not necessary is less expensive and takes less time than change in response to crisis #brandchat

DuetsBlog: Q3: Like everything else in this world, depends on situation/person/timing. Those 10 things may not help the next icon… #brandchat

McCourtRealtor: Q3: I’m not sure I agree w/the LET GO and DIE YOUNG I don’t think those R have-to’s in branding #brandchat

brandchat: RT @DuetsBlog Q3: Like everything else in world, depends on situation/person/timing. Those 10 things may not help the next icon #brandchat

pmarckworth: Q3 MJ was unique, memorable, believable and important to his fans – the essential elements of any brand #brandchat

Michael_B_Moore: Q3 Perhaps daunting for most to consider dying young as strategy to reach icon status. Not sure about that cost/benefit analysis #brandchat

DavidSandusky: Q3 Die young – now way, great brands never die! #brandchat

pmarckworth: RT@Michael_B_Moore Q3 Perhaps daunting for most to consider dying young as strategy to reach icon status. <Agreed!> #brandchat

Jeff_Burton: RT @DavidSandusky all the ‘brand’ hype started after he died. let’s give it some time to see if he was a sustainable brand #brandchat

McCourtRealtor: @brandchat – letting go 2 me means not having any strategy to UR brand, as I read it. U set foundation, then fans will engage #brandchat

DavidSandusky: @andrewmueller as any great personal brand right. It is bigger than the individual #brandchat

andrewmueller: “Sustainable brand” has two meanings 1- longevity and health in marketplace, 2 – actions rep sustainability for the planet #brandchat

McCourtRealtor: @Jeff_Burton Yes, I agree…it all happened after he died. I’m 4 the wait + C 2 c where goes #brandchat

merylevans: @Jeff_Burton @davidsandusky He might be like Elvis, or he might not. Music biz will likely re-issue lots of things to capitalize #brandchat

andrewmueller: Q3 Elvis was a great cultural icon, MJ was the same…He has left an important body of work to society…his brand may be imortal #brandchat

Q4: Why DM on Twitter? How can it help your company brand/branding?

andrewmueller: Q4 branding includes times when private interactions between company and customer are neccessary #brandchat

DuetsBlog: @Brandchat Changing the context a bit-start early w/ a strong sense of brand, break out in ur industry & be visible #brandchat

merylevans: Q4 DM on twitter keeps out tweets that don’t belong in public or would clutter twitter stream. It shows respect and connection. #brandchat

pmarckworth: Q4: Some messages are not public. It can more convenient to DM rather than email or phone. #brandchat

Jeff_Burton: Q4 allows for a personal connection with the customer. shows the brand is real #brandchat

DavidSandusky: Q4 DM are where the real relationships start -> phone and in person mtgs is ultimate result for me #brandchat

DrFernKazlow: @brandchat Q4 Gr8 oppty 4 connection. Getting > diffcult w/ all the dm noise. But U standout if done right! #brandchat

McCourtRealtor: @Jeff_Burton I see so much SPAM in DM that I cannot C real convos there 😦 #brandchat

DrFernKazlow: RT @DavidSandusky: Q4 Agree dm’s are where you take relationship to the next level – phone, person, email. #brandchat

Jeff_Burton: @McCourtRealtor the DM should only be initiated in select situations by the brand #brandchat

Michael_B_Moore: Q4 is it me, or have DM’s been co-opted by less desirable messages/motives? My exper. is that many don’t even read them. #brandchat

McCourtRealtor: Q4: Those auto DMs are what kill me. Don’t they know that’s a bad refleciton on their brand – regardless. #brandchat

darlingray: Great reminder! RT @pmarckworth: Q4: Some messages are not public. It can more convenient to DM rather than email or phone. #brandchat

pmarckworth: Q4: dm’s offer a direct connection that stands out and can reflect your company’s brand promise to that person #brandchat

mariaduron: @Michael_B_Moore I agree w/U. I’ve stopped reading my DM’s + have lost some good one just b/c of flood of DM spam! #brandchat

andrewmueller: @Michael_B_Moore agreed, without telling your audience, all you changed was your Corp ID #brandchat

DrFernKazlow: @brandchat Hi! How at 5? 1) CONNECT! 2) B relevant & add value 3) B authentic 4) B strategic 5) B in brand #brandchat

DuetsBlog: Q4 Tip: Automated DMs seem too impersonal…take the time to write a “significant”/meaningful message #brandchat

andrewmueller: Q4, I do not get many spam DM because i am selective over who I follow (no mlm) and unfollow anyone who send me spam #brandchat

andrewmueller: Automated thankyou’s for following are spam and most folks don’t realize it ( I tolorate as long as they are not marketing to me) #brandchat

DrFernKazlow: @brandchat Q$ Sometimes hard 2 tell auto dm’s – I ALWAYS add something clearly specific 2 that person. #brandchat

brandchat: RT @DrFernKazlow @brandchat Q4 Sometimes hard 2 tell auto dm’s – I ALWAYS add something clearly specific 2 that person. #brandchat

DrFernKazlow: RT @andrewmueller: @Michael_B_Moore absolutely, interaction at every touchpoint is brand experienced and all are communicating #brandchat

Plugs, Pitch, C2A etc.

Jeff_Burton: thanks for the chat everyone. #nhl free agency starts in 2 mins. have to tune in to #tsn #brandchat

DavidSandusky: I can tell you have more to say every week! Let’s add to convo. look for all recaps here: (expand) #brandchat

brandchat: B sure 2 join our facebook page at (expand) 2 get a heads-up on ?’s/topics + 2 contribute ?’s + topics #brandchat

merylevans: My main id is @merylkevans (this is chatID). More about me at #brandchat

DrFernKazlow: Plug:Lic psychtrpst/biz&brand cnsultnt: Get Big(ger) thru PowerConnecting: take ur biz & ur life 2 next level #brandchat

neilmckenzphoto: Plug: 30 year marketing/advertising veteran now providing great business and personal brand photography in Colorado. #brandchat

pmarckworth: Plug: I’m a branding consultant who makes my clients the obvious, best choice for their target customers #brandchat


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