recap of #brandchat on June 10th

Posted: June 12, 2009 in brandchat recap, Twitter
Tags: , , , , ,

Wow!  The excitement on #brandchat keeps building.  Amazing to see so many willing to converse, commiserate, challenge, enjoy, learn, share, provide insights, connect and network!  We are a FANTASTIC group of people passionate about branding!

Here’s your chance to listen in!  We encourage you NOT to be a lurker – jump on into the conversation!


Q1: Do you have a favorite niche generating process?

DavidSandusky: Q1 I am intrigued by the connections/business that come from the niche topics on my forum #brandchat

GetResults: Q1. Client, prospect & press questions – filtered thru my skill set + keyword searches yield start point. Go frm there. #brandchat

DavidSandusky: Q1 for our custom products business, wedding targets are great! Advertise where people buy mags to look at advertising! #brandchat

mariaduron: #brandchat Q1: I ask clients 2 really focus on who gives them the most pleasure AND profit. Most of my clients have a biz

aliciafalcone: #brandchat Q1 Combination of competitive analysis and customer/consumer insights and research. Look for under-served and growth areas.

Thandelike: @brandchat Q1 can someone define “niche generating”? are you actually creating a niche or tapping into an existent one? #brandchat

brandingexpert: Q1: I look for pain and offer my services to relieve it. #brandchat

McCourtRealtor: Q1: I also look 4 underserved + who I enjoy working w/ must b that combo. #brandchat

GetResults: @Thandelike I look at niche as a definable sub-set of a larger market, or an identifiable group w/in a market. #brandchat

andrewmueller: Niches exist they are segments of larger companies markets, they are too small for larger co to focus on so you can serve better #brandchat

mariaduron: #brandchat – Q1: 4 me I tap in2 an existing 1. Find out what current BEST clients R reading, watching, doing, hanging out at

SirHendrix: Q1 create a niche: 1. know your specialty 2. define potential buyers (target group) 3. define specific problems you solve #brandchat

jemcgrew: Q1: Niche markets are tricky because they can be profitable in times of economic health and leave during depression #brandchat

brandingexpert: Q1: Since brand strategy affects all sectors equally, I find niche targeting, for me, to be limiting. #brandchat

jemcgrew: Q1: I think if you are going to create a niche you need good qualitative and quantitative data…research research research #brandchat

brandchat: RT @wvpmc Q1 @dmscott talks about defining buyer personnas – that helps to clarify niches you’re in #brandchat

SirHendrix: Q1 target audience + specialty + problem = niche #brandchat

andrewmueller: Identify the niche and your large co competitor and see how the lgr co is not serving there needs #brandchat

neilmckenzphoto: Q1: Defining your niche market is a basic business/marketing planning function. Niche markets can be large or small. #brandchat

Yuricon: Q!: Since all my work is niche, I don’t have to seek out niches, they seek me. 🙂 #brandchat

brandingexpert: Q1: My niche? Companies w/ weak or non-existent brand strategies! 😀 #brandchat

SirHendrix: Q1 finding a lucrative niche is an art and a science. many business people overlook the importance of it. #brandchat

brandingexpert: Q1: My clients range from Mom&Pops to Fortune 1000’s. #brandchat

DavidSandusky: Q1 ex/ we own the ability to many things, but stay in family social event product (invitations, etc) to be on brand focused #brandchat

neilmckenzphoto: Q1: Large companies can have niche market segments as can small companies. Size doesn’t matter. #brandchat

SirHendrix: @brandingexpert particularly for small businesses, niche generating is a vital part of creating a brand strategy. #brandchat

SirHendrix: Q1 “niches seek you” is just another popular myth. be smart, let your competitor believe this and act. #brandchat

SirHendrix: Q1 another very use- and successful method of niche creation in competitive markets is pro-active market segmentation. #brandchat

Q2: With SO MANY definitions of a brand – what’s your standard generic definition you share/use?

brandingexpert: Q2: “Branding = creating the perception of being the only solution to your prospects’ problem.” #brandchat

GetResults: Q2 – Brand def – Don’t like word “brand” but 2 ubiquitous 2 fight. Filter in my work thru “sustainable identity” umbrella. #brandchat

DavidSandusky: RT @brandchat: Q2: With SO MANY definitions of a brand – what’s your standard generic definition you share/use? #brandchat

DavidSandusky: brand = experience we have with. Direct all activity towards delivering that experience #brandchat

wvpmc: Q2 Intersection between what you consistently deliver well and what customers need, value and will pay for #brandchat

neilmckenzphoto: Q2:Defining brand is a can of worms. For me it is what others think/say about your co and if you are a 1 man show about you. #brandchat

wvpmc: Q2 ultimately the accumulation of experiences with you or your product – not something you can create in a vacuum #brandchat

brandingexpert: Q2: What most ppl forget is that branding is PRO-ACTIVE, not reactive. “If you don’t lead, they can’t follow.” #brandchat

McCourtRealtor: @wvpmc I so agree! Brand is not created in a vacuum – we don’t operate in a vacuum at anytime. #brandchat

DavidSandusky: Q2 Brand new means we have not experienced. Brand needs to work hard early to establish trust #brandchat

brandingexpert: @GetResults Nope. Branding is the sole province of the brand owner, who leads the way. Can’t have that undermined by others. #brandchat

jemcgrew: Q2: Definition of Brand= Being top of mind to your customers and having lasting positive impressions #brandchat

brandingexpert: If ppl don’t buy into your brand, your brand may not be wrong – you may be pursuing the wrong ppl. #brandchat

aliciafalcone: #brandchat Q2 – Brands are stories your customers tell about your business. Brand development is proactive process to shape/ define stories

Michael_B_Moore: Q2:a brand is the set of assets that represent the sum of all consumer experiences – product, ads, communications, service, etc. #brandchat

neilmckenzphoto: Q2:@McCourtRealtor What people say about your brand ultimately comes down to their experience – you are responsible for this. #brandchat

DavidSandusky: @Michael_B_Moore yes, brand = experience we have. Q2 #brandchat

wvpmc: Q2 Companies may own the trademark, but customers, community own the brand – poor experience can turn a brand on its head #brandchat

DavidSandusky: Q2 brand is bad, advertising says brand is good…logo reminds me of bad experience=brand is bad #brandchat

jbchristol: RT @brandingexpert: Q2: What most ppl forget is that branding is PRO-ACTIVE, not reactive “If you don’t lead, they can’t follow.” #brandchat

SirHendrix: Q2 cust relationships, ppl behavior, user experience, fulfillment, perceptions all are part of the equation—but not the brand. #brandchat

SirHendrix: Q2 a brand is a system of signs and symbols and engages consumers in a symbolic process, consciously and unconsciously. #brandchat

SirHendrix: Q2 the role of a brand is to communicate social, psychological and cultural messages in favor of the brand owner. #brandchat

SirHendrix: Q2 a brand only exists by the interplay of physical, mental, social, and cultural constructs and images. #brandchat

appliedstory: Q2: #brandchat – We define a brand as a story told in the marketplace.

Q3: Your brand on Twitter – massive amount of followers OR focused group? Pros/Cons/Insights

mariaduron: #brandchat -Q3: I’m all about focused group b/c of how I use twitter in my communication strategy.

GetResults: Q3 – Focused grps – exit strat & succession, mktng & IP, exec coach – add key ind tweets, as well. Get overflow, but can manage. #brandchat

wvpmc: Q3 as with all SM, depends on your goals – diff for celebrity vs niche brand #brandchat

aliciafalcone: #brandchat Q3 Brand on Twitter is listening and engaging. Amount of followers doesn’t impact either.

jemcgrew: Q3: Brand re: twitter– I like to try and focus on the areas and follow those that contribute to my interests. #brandchat

jemcgrew: Q3: A few good tweets are better than a ton of unuseful ones #brandchat

Thandelike: @brandchat Q3 focused group means we move forward on topic, masses of followers means potential to recruit to topic/brand #brandchat

neilmckenzphoto: Q3: If you are using Twitter for bus then follow your target market, if for social follow those with like interests. #brandchat

DavidSandusky: Q3 I think about focus until some random person buys the Strategic Career Plan on my site via twitter #brandchat

neilmckenzphoto: Q3: As @davidsandusky would say “Having 10,000 followers is like having a phonebook” #brandchat

Yuricon: My brand on Twitter – or anywhere – is about “relevance.” If the conversation is relevant to me or you, we both gain. #brandchat

Michael_B_Moore: Q3: Nurturing a focused group of power users could be very valuable. An unfocused group could weaken relationship w/ core users. #brandchat

neilmckenzphoto: Q3: Speaking of followers is just got followed by Horny Sophie – so much for numbers. #brandchat

SirHendrix: Q3 a brand is not in the tools. #brandchat

SirHendrix: Q3 neither massive amounts of followers on twitter nor focus groups create a brand. #brandchat

twittor_groups: RT @SirHendrix Q3 neither massive amounts of followers on twitter nor focus groups create a brand. #brandchat

Q4: Biggest branding mistake you’ve ever seen (so far!)

DavidSandusky: Q4 every time someone does not do what they say they will do. brand v marketing #brandchat

neilmckenzphoto: Q4: Biggest brand blunder – The “New” Coke has to rank up there. #brandchat

wvpmc: If you’re not focused on customers you’re not really in business – you have a hobby #brandchat

GetResults: @SirHendrix knowing customers was a presupposition. BTW, when New Coke came in I brought back the real thing from UK. #brandchat

Michael_B_Moore: Q4: GM – the last 30 years leading to current bankruptcy. #brandchat

Pitch, Plugs, C2A etc..

brandingexpert: Yikes, gotta jump off. #brandchat Visit me anytime at! #brandchat

neilmckenzphoto: Pitch: Commercial photog with 30yrs adv/mrktg experience creating great business and personal brand images. #brandchat

jemcgrew: Plug: visit my auto writings at and for Marketing and Design visit — Txs all gr8 Branchaters #brandchat

DavidSandusky: check out @YourBrandRadio tomorrow. “Brand from the inside out” with @rwhisman (expand) #brandchat

GetResults: Pitch: I work w entrepreneurs who want 2 master grwth, trans,success 2 getreslts faster, less painfully, in ways that wrk 4 them. #brandchat

aliciafalcone: Great article about the changing role of the CMO from Brandweek for my friends at #brandchat (expand)


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