Archive for June, 2009

What a lively discussion we had about branding once again! Thanks to @neilmckenzphoto and @michael_b_moore and @TFSsmallbuz for contributing questions for the discussion. And, many thanks to all brandchatters for their insights, thoughts and resources especially to @bethlapierre who was ON FIRE in Wednesday’s #brandchat!

Here’s the recap…

Q1: Media just connects things, it’s a conduit – it’s not interesting, not even the social kind. Thoughts? (from this article: http://bit.ly/S3NRq )

BaerDesignGroup: @brandchat Social media is just one part of the effort to deliver a brand message. It’s the message not the medium. #brandchat

McCourtRealtor: Q1: It’s a tool I agree. But, I think it has to be able to tell an interesting story + b interesting enuf 4 ppl 2 tune in. #brandchat

neilmckenzphoto: Q1: By itself I agree that SM is not interesting. Its the people and their message that make it interesting or not. #brandchat

apowerpoint: Media is the vehicle by which messages are passed; Social leverages people to do it. #brandchat

pmarckworth: Q1 Story is the compelling part. Social media allows discussion – way beyond letters to the editor – in real time #brandchat

Mikimel: Greetings #brandchat interesting Q’s today. They say “the media is the message” I don’t think brands can ignore this concept.

neilmckenzphoto: Q1: Too many social media experts tell you “how” to do but not “what” to do – lacking on strategy of why to use sm. #brandchat

BaerDesignGroup: Social Media outlets can deliver a human element to a brand in small direct messages, very different than a TV ad. #brandchat

brandingexpert: IMHO, Media – even social media – is a distribution system. Only instead of distributing soap or motor oil, it’s information. #brandchat

brandingexpert: It’s what you send THROUGH the media pipes that makes the difference. #brandchat

Q2: What would happen if we acted on the implications of social media, rather than just use it as cheap media?

McCourtRealtor: Q2: I believe that ppl do not invest in enuf strategy in SM b/c it’s cheap….big mistake.. HUGE! #brandchat

brandingexpert: Problem I see w/ SM is too many think the media is the message. It’s not. You’re not “cool” b/c you use SM. #brandchat

neilmckenzphoto: Q2: If you use social media as “cheap” media then you will be lost in the big pile of other cheap media. #brandchat

brandingexpert: IMHO. SM is like e-mail used to be: Ppl think it’s free, so they use it. But yelling in the street is free, too. 😀 #brandchat

bethlapierre: social media is just what it says- media. like tv, web banners, etc. it is another tool #brandchat

neilmckenzphoto: @brandingexpert Agreed, SM is the message only the instant when you start using it – after that it is the medium. #brandchat

bethlapierre: social media will continue to be the next big thing- first myspace, then facebook, then twitter #brandchat

DavidSandusky: Q2 I like slide 6 from Joosten, P&G innovation. What SM is not shiny object syndrom http://bit.ly/BH4zS (expand) #brandchat

apowerpoint: Cheap media often means ‘remnant’ inventory where you can buy in bulk; social tends not to be ‘bulk’ anything. #brandchat

bethlapierre: if you don’t have an overarching strategy + guidelines for Smedia you’ll be obsolete before you even scratch the surface #brandchat

bethlapierre: social media strategy + guidelines to usage will allow you to take advantage of the next big thing, whatever it is #brandchat

DuetsBlog: @brandchat Q2: You can’t stand out if you don’t have something interesting to say, u get lost in the mix #brandchat

MikeDriehorst: @brandingexpert Media does not=message, you’re right. But the media makes message delivery & content diff than traditional media #brandchat

DavidSandusky: Q2 in marketing, people fail jumping from one tool to another with never realizing WHY they fail #brandchat

mariaduron: #brandchat @DuetsBlog I am agreeing w/U + believe that’s true of ANY MEDIA

brandingexpert: @MikeDriehorst Agreed. The fact that you chose to work w/ SM DOES have an effect, IMHO. #brandchat

TSFsmallbus: @DavidSandusky That’s why you should make sure you know and understand the medium you are using. #brandchat

shopperguy: @brandingexpert I do think the media can enhance the message (i.e., make it cooler) but you’re right that it starts w the message #brandchat

apowerpoint: Every adjective in front of ‘media’ means different ways of doing things and potentially different outcomes. #brandchat

DavidSandusky: Q2 SM like offline connecting. Cool kids adding value sustain, the rest complain #brandchat

bethlapierre: personal brands + sMedia have always existed, it’s personality and communication #brandchat

Q3: What are you thoughts on “brand positioning”? Good, bad, antiquated, thoughts?

DavidKearsley: Q3-in a global economy, lack of brand position relegates to commodity status and value to communicate unique nature of offering #brandchat

bethlapierre: brand positioning: expired #brandchat

bethlapierre: brand narratives are the new brand positioning #brandchat

brandingexpert: “Brand positioning” is still valid, IMHO. But since 1975, there’s been far more to branding, which is why I wrote ROBX. #brandchat

TSFsmallbus: @bethlapierre Doesn’t the team enhance or diminish the value of the brand? #brandchat

McCourtRealtor: @bethlapierre What’s a brand narrative ? #brandchat

BaerDesignGroup: @brandchat Brand positioning is key to your spot in the mrketplce. Without it-your spot will be taken by competition. #brandchat

apowerpoint: Q3 – How do we know what a brand stands for without positioning (or differentiation)? #brandchat

DavidSandusky: Q3 brand positioning is still important. Know the brand and set in motion in the right place #brandchat

bethlapierre: we know what a brand stands for by listening to the story it tells #brandchat

DavidKearsley: Right on! – brand narratives – brand has to have a story… reason for being #brandchat

neilmckenzphoto: Q3:Brand positioning as a term may have expired but the function remains.To come up with something new change its name #brandchat

TSFsmallbus: There’s no such thing as positioning. It’s completely arbitrary and dependent on someone else’s thoughts e.g. Google. #brandchat

BaerDesignGroup: @brandchat Positioning is the relationship with the other brands in the category. Almost impossible to ignore.#brandchat

bethlapierre: positioning takes one key idea and repeats it over and over again. #brandchat

apowerpoint: @DavidSandusky Agree to a point, but is often based on cues/messages offered by the brand. Need to align solutions to needs. #brandchat

TSFsmallbus: You can’t position your branding message, you can only emphasize it to your target client group. #brandchat

DavidSandusky: @McCourtRealtor authentic of course. but saying authentic is mrkt, being authentic is brand #brandchat

brandchat: RT @TSFsmallbus You can’t position your branding message, you can only emphasize it to your target client group. #brandchat

bethlapierre: there is no product that you sell that your customers can’t find elsewhere for about the same price/quality/service #brandchat

DavidSandusky: @apowerpoint yes, but don’t complomise values, EVER. That is what the brand stands or and why so personal #brandchat

TSFsmallbus: For branding to be effective it must tell a continuous story over a period of time. #brandchat

neilmckenzphoto: Q3: @bethlapierre Isn’t the who’s got the best story your biggest point of differentiation? #brandchat

DavidSandusky: Q3 both, brand is strategic and can be creative…or innovative I prefer #brandchat

Q4: Branding is a strategic endeavor, not a creative enterprise. Do you agree?

bethlapierre: RT @brandchat: Branding is a strategic endeavor, not a creative enterprise. Do you agree? Absolutely great question. #brandchat

BaerDesignGroup: @brandchat Positioning gives your brand an exploitable and defendable position in the marketplace. #brandchat

bethlapierre: it’s both actually #brandchat

DavidKearsley: I believe “IF you cant position your brand message, you can only emphsize it to target group…every brand has a “position” #brandchat

bethlapierre: branding is first a strategic endeavor then a creative enterprise #brandchat

TSFsmallbus: Branding is a strategic endeavor executed by a creative enterprise. The strategy comes first. #brandchat

McCourtRealtor: RT @TSFsmallbus Branding is a strategic endeavor executed by a creative enterprise. The strategy comes first. (AGREED!!) #brandchat

neilmckenzphoto: Q4: Branding is a strategic endeavor, a creative enterprise and the result of your strategies, creativity and deliverables. #brandchat

web20empire: @bethlapierre Exactly, so many people are looking to find the “hottest opportunity/product” for success. It’s you that matters #brandchat

apowerpoint: Strategies are ways to achieve an objective; creative focuses on execution and paying off the promise. #brandchat

Mikimel: RT @BaerDesignGroup: Positioning is the relationship with the other brands in the category. Almost impossible to ignore.#brandchat

BaerDesignGroup: @brandchat Branding is both strategic and creative. New strategies are created by new ideas. #brandchat

DuetsBlog: @brandchat Q4: It needs to be a marriage of the two to be successful, though they could stand on their own #brandchat

Q5: (from @TSFsmallbus) what is more important: the brand or the team creating the brand? #brandchat

bethlapierre: Q5: important to who? the audience or the company/product #brandchat

TSFsmallbus: RT @bethlapierre: Q5: important to who? the audience or the company/product – the company #brandchat

bethlapierre: for the company the team is most important, for the audience the brand is most important #brandchat

DavidSandusky: Q5 the brand is started by people…recruiting the right people around those values is #1 #brandchat

BaerDesignGroup: @Brandchat Brand is king. Many minds create the force behind a successful brand. A great brand should go on & on….#brandchat

neilmckenzphoto: Q5: Bus brands will/may/should should trancend the team creating it. For per brands they are the same. Sorry @brandingexpert #brandchat

TSFsmallbus: @DavidSandusky Your team mush have the same values and objectives to be effective. #brandchat

bethlapierre: @DavidSandusky team alignment is crucial #brandchat

mariaduron: @BaerDesignGroup I agree, if fed + nurtured well. if there’s disconnect between message + serv/prod delivery, will discount brand.#brandchat

bethlapierre: what if the brand team is an agency? hard to get them to have the same values. #brandchat

aliciafalcone: #brandchat Q5: Values can attract the right people to the brand – both employees and customers. #brandchat

DavidSandusky: @TSFsmallbus I know that brands succeed or fail because of the people – can you tell I’m exec recruiter trained? #brandchat

DuetsBlog: Q5 How can you have a brand without a team behind it? #brandchat

kathy_moore: Branding is first a strategic endeavor then a creative enterprise; nice way to put it per @bethlapierre #brandchat

bethlapierre: RT @DavidSandusky: @bethlapierre team positioning- branding by committee. ‘the CEO’s wife likes blue, we’re going with blue’ #brandchat

DavidSandusky: Q5 why agency jobs are hard. market the brand, the people might not deliver #brandchat

bethlapierre: RT @DavidSandusky: Q5 totally. they’ve got their $100,000 brand manual on a shelf #brandchat

DavidSandusky: Q5 am I weird because I help small business understand brand via personal brand experience/value? #brandchat

TSFsmallbus: @DavidSandusky Not at all. You are helping your clients to see branding from a personal perspective so they see the value. #brandchat

neilmckenzphoto: Q5: @davidsandusky You are not weird, you are innovative and smart – real smart! #brandchat

Pitch, Plugs, C2A etc…

bethlapierre: www.fuelyourbranding.com launches july 15th. brand inspiration, movers and shakers, creative, etc. looking for guest authors #brandchat

DavidSandusky: @neilmckenzphoto thanks my man! You are smart too! see you at the next @YourBrandRadio ! #brandchat

DavidSandusky: @Mikimel the good news is we can all come add to convo here: http://bit.ly/g2HU6 (expand) #brandchat

apowerpoint: On the creation myth of garage start-ups http://bit.ly/SQsQT (expand) They start when working someplace else. #entrepreneur, #brandchat

AuthorJMilton: TIP: Those that want to follow Hashtag for Personal Branding, just Tweet “follow #brandchat

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The #brandchat convo continues to buzz along with great momentum, insight, debate, and valuable thoughts!  If you ever get a chance to jump on in on a Wednesday morning, you won’t find a finer group of people all focused on branding.

Enjoy the recap — golden nuggests here!

Q1: PR is a primary concern for every CMO + brand manager. Thoughts?

Brad42Fish: It might not be “primary” but it’s important, clearly important. #brandchat

mariaduron: #brandchat Q1: I believe this is true. Brands can no longer stand alone- they have 2 jump in 2 convo, they have 2 engage

wvpmc: Q1 PR (public relations) is a core competency for us, and a key componnet of a comprehensive marketing plan #brandchat

Brad42Fish: And depending ont he company and their current situation, PR is sometime primary. #brandchat

brandchat: RT @ wvpmc Q1 PR (public relations) is a core competency for us, and a key componnet of a comprehensive marketing plan #brandchat

brandingexpert: Problem is that too many ppl jump to PR w/o thinking out brand strategy first. #brandchat

wvpmc: Q1 Yet many companies don’t really understand that PR is a lot more than generating press releases (push) #brandchat

brandingexpert: What’s the point of raising awareness thru PR if you have no message? #brandchat

Brad42Fish: PR must be part of entire barnd/mkt strategy #brandchat

neilmckenzphoto: Q1: Put bluntly-If a CMO/Brand Mgr has to be reminded that PR is an important part of the mrktg mix, get a new CMO. #brandchat

tnehren: Q1: In branding everything needs to work in harmony, PR, social, interactive, broadcast. PR is a piece to the puzzle. #brandchat

McCourtRealtor: @wvpmc Very true! Why do they think PR is Advertising – not one in the same dont you think? #brandchat

brandingexpert: Worst thing is raising awareness – for the WRONG brand message. Costly, too. #brandchat

lisahanockjasie: ain’t it the truth RT @brandingexpert: Problem is that too many ppl jump to PR w/o thinking out brand strategy first. #brandchat

DrFernKazlow: Q1 It’s one aspect – brand strategy comes first – and that encompasses far more than just PR #brandchat

DavidSandusky: Primary for CMO, know brand promise or PR will be nightmare #brandchat

wvpmc: @McCourtRealtor marketing does not =sales, PR, or advertsing – includes product, price, place (distribution) decisions + promo #brandchat

jemcgrew: Q1: It is a primary concern and even more a problem when you don’t have a CMO…who does it fall to then #brandchat

neilmckenzphoto: Q1: @brandingexpert – Without strategy any marketing effort is suspect – this should be obvious. #brandchat

Brad42Fish: @McCourtRealtor PR and advertising are different but they must support same strategy. Each can accomplishthings the other can’t. #brandchat

chucksimmins: Q1: Think other concerns come first. Quality product / brand before PR #brandchat

brandingexpert: @brandchat CEO is ALWAYS the brand champion, IMHO. Gotta be from the top down. #brandchat

chucksimmins: End user / consumer should be focus of brand management. PR and marketing must get out of the conf room and into the street. #brandchat

Brad42Fish: @brandingexpert CEO has to be in on brand, but CEO might not be able to fulfill all jobs of the brand champion, maybe cheerleader #brandchat

pmarckworth: Q1 small comapnies often turn to a PR firm whose job is then to help them understand the need for strategy & big picture planning #brandchat

tnehren: PR follows same rules as anything else…stay on message, keep it relevant, communicate w/ right audience #brandchat

LoisMarketing: Q1: All messages — PR and otherwise — must adhere to brand. SOLID (not sold — sorry! brand must come FIRST. #brandchat

wvpmc: For larger companies, we work with the CMO – for smaller ones, we often are defacto outsourced CMO advising CEO, who is in charge #brandchat

brandingexpert: @pmarckworth Right tool for the right job, tho: PR is abt awareness, not brand strategy. Brand strategists shouldn’t do PR! #brandchat

sueburness: This is must! RT @Brad42Fish: PR must be part of entire barnd/mkt strategy #brandchat

BPrickett: @wvpmc I think PR & marketing in this day have to include a 4th “P” = Participation. SM makes that unavoidable #brandchat

wvpmc: We often help small companies figure out what their brand is – if promo doesn’t match you can create bigger problems #brandchat

jemcgrew: Q1: Re: no CMO…I find that then it is up to a good communications person to help guide the PR. Doesn’t always work #brandchat

Michael_B_Moore: Sometimes – best thing CEO can do to be “brand champion” is to trust & empower CMO or VPM to do their thing! #branchat #brandchat

BPrickett: @Brad42Fish I think PR gives words/message to brand strategy #brandchat

Michael_B_Moore: Q1 – interesting question about the role of SM in PR & brand communications! #brandchat

jemcgrew: Kodak’s @JeffreyHayzlett is a good example of a CMO that is very engaged and inspires direction within the company #brandchat

neilmckenzphoto: Q1: PR isn’t just for large co’s. If you can’t afford a PR profesional get a book on PR – there are lots of them! #brandchat

mariaduron: #brandchat @BPrickett I really like UR Fifth P of Marketing. I agree. Product, Price, Place, Promotion, Participation. U hit nail on head!

Q2: Social Media is not a strategy. Thoughts?

brandingexpert: RT @brandchat: Q2: “Social Media is not a strategy.” Agreed. But its tactics are driven by brand strategy. #brandchat

mrowlands: @brandchat True: Social Media is a collection of tools—just like TV, radio & print. Strategy rolls out using them. #brandchat

Michael_B_Moore: Q2 – I think SM is a strategy. It’s not an objective & Twitter/FB etc. would be ex. of tactics, so how is it not a strategy? #brandchat

neilmckenzphoto: Q2: SM is a strategy in the sense that it is a tool that might be used in the mix. #brandchat

bethlapierre: social media is part of a brand strategy. if yr a start up w/ a cool web product could be 50%, corporate 20% #brandchat

BPrickett: Q2 If SM is not part of strategy, I do think it should be more than a tactic. Too prevalent these days. #brandchat

chucksimmins: Q2: Must disagree slightly. SM in its infancy. Devoting resources to it is a strategic decision. #brandchat

bethlapierre: social media is branding technology, another tool in the brand manager’s tool belt #brandchat

tnehren: Q2: SM is a tactic used specifically to reach specific & measurable objectives. Strategies are more big picture. #brandchat

BPrickett: Q2 Look at impact YouTube had on brand of Burger King & Domino’s with vdeos posted online. Brand is being talked about! #brandchat

Brad42Fish: @chucksimmins It might be a strategic decision, but it isn’t a trategy in and of itself…but it does need a strategy. #brandchat

wvpmc: @BPrickett Agree in importance, but see too many biz misusing SM – it’s a new tool for 2-way promotion, user-gen content #brandchat

mrowlands: @brandchat Q2: Social Media are access points for audiences, conversation = tools used to deploy strategy in svc of org’s goals. #brandchat

LoisMarketing: Q2: SM is now a KEY ELEMENT of strategy .. not strategy itself #brandchat

bethlapierre: ppl think social media is great because it’s so cheap, but to effectively use, map, monitor, and analyze takes resources #brandchat

BPrickett: @wvpmc Still see SM as more than 2-way promotion. It’s about conversation, interaction…relationship (which is PR) #brandchat

brandchat: Access points? Tools? Yet, is it a strategy? If direct mail is an access point, do U have a direct mail strategy? #brandchat

neilmckenzphoto: Q2: A company has an adv, PR, pricing, distribution etc & SM strategy – what’s wrong with that? #brandchat

Brad42Fish: The biggest challenge of keeping SM on strategy is how instant it is. No time to confirm it’s on strategy. #brandchat

LoisMarketing: Q2: See need to keep SM messages fresh and original — agree w @chucksimmins about risk of rigidity #brandchat

neilmckenzphoto: Q2: @brandingexpert Agree about Kodak, went from being the best/experts to I don’t know what. #brandchat

Brad42Fish: SM can have its strategy, it jsut needs to fit into (be a aprt of) larger strategy. We could be arguing about semantics. #brandchat

Michael_B_Moore: Q2 Respectfully, are we more arguing about semantics than anything? SM is here to stay, it’s powerful & can build brands. #brandchat

GordWeisflock: @brandingexpert #brandchat …i work for kodak and i do everything i can to grow the brand and support the graphic arts industry.

wvpmc: @DrFernKazlow @mrowlands Good promotion was always about building bridges – SM shortens the feedback cycle #brandchat

wvpmc: @Michael_B_Moore I think the central question here is how SM fits into overal brand and mrktg plans + how to integrate #brandchat

Q3: You can’t hide the corporation behind the brand anymore or even fully separate the two. Thoughts?

pmarckworth: Q3 because the corporation doesn’t manage its brand in the same way anymore #brandchat

neilmckenzphoto: Q3: You can’t hide the corp behind the brand because it is the brand. People aren’t very trusting these days. #brandchat

BPrickett: Q3 Brand is NOW what others are saying about it. Goal is to monitor conversation & definitely get involved with it. #brandchat

chucksimmins: Q3: Well, you can. How many ppl know Yum is KFC? McDonalds once owned Boston Market. Who knew? Discoverable but not obvious. #brandchat

Brad42Fish: Q3: It depends on the company. Some brands are bigger than the company, especially consumer brands. #brandchat

brandingexpert: Q3: I kid you not, ALL of the major clients I have do NOT even understand brand strategy, so how CAN they incorporate it? #brandchat

mrowlands: @brandchat Q3: Agreed. Consumers’ push 4 transparency making it hard to hide. If brand = expectations, corps performance = brand. #brandchat

Brad42Fish: In the B2B world, especially in B2B services, the company and the brand are far more connected. #brandchat

LoisMarketing: Q3: Strong brand essential with perception of “corporations” today. Brand must speak to consumer first #brandchat

kimbrater: Q3: An organization that has truly integrated brand into their business has no need to hide. #brandchat

neilmckenzphoto: Q3: @brandingexpert Not only did they miss the digital photog trend they missed the digital medical mrkt and more.. #brandchat

DavidSandusky: Q3 no hiding. Where brand on your sleeve #brandchat

bethlapierre: in bigger corporations with multiple interest there is separation, there has to be. #brandchat

LoisMarketing: Q3: Customer ultimately loyal to reliable and true brand #brandchat

bethlapierre: with small companies the brand should be synonymous with the company as brand values should be embodied by all employees #brandchat

BPrickett: Q3 You can’t hide brand if you tried. Just Goggle the name…and there’s the “brand.” What are others saying, writing, posting. #brandchat

neilmckenzphoto: Q3: Many corps have a good reason to hide – they earned it! Hiding an elephant may not be so easy. #brandchat

Brad42Fish: @LoisMarketing My favorite question: Are your customers brand loyal…or brand lazy? #brandchat

tnehren: Q3: I think we’re going to see more and more where the corporation itself does become the brand. #brandchat

wvpmc: A large corporation has its own brand, which can help or infect its product brands #brandchat

Q4: Every1 is a brand manager

Michael_B_Moore: Q4 – Agree to the extent that one’s actions touch consumers – however indirectly. #brandchat

Michael_B_Moore: Q4; Ensure that everyone’s acitivities are aligned with brand positioning & strategy. #brandchat

bethlapierre: i’d say brand rep rather than brand manager, makes us brand managers and strategists shudder :0) #brandchat

BPrickett: Q4 YES! When I teach PR workshop, I encourage companies to empower & train their folks to be the front line of PR. #brandchat

pmarckworth: Q4 if a company’s brand is well integrated into their operations, everyone in the company is an effective brand manager #brandchat

wvpmc: Q4 Everyone is a brand advocate or detractor, not a brand manager – someone needs to be in charge of oversight #brandchat

DavidSandusky: Q4 everyone represents the brand. Own it? If there is pride, you have brand champion #brandchat

bethlapierre: the hard part is getting everyone aligned #brandchat

brandingexpert: Q4: “Every1 is a brand manager. True? False?” FALSE. Everyone is a brand EVANGELIST after being given the brand strategy. #brandchat

BPrickett: Q4 Part of employee training should include what to say about company. The short 30-sec elevator speech. Involve them in brand #brandchat

Michael_B_Moore: Q4 – the best brands r those driven by a vibrant/authentic culture. In those instances everyone lives the brand! #brandchat

LoisMarketing: Q4: Internal messages and company direction must communicate brand #brandchat

tnehren: Q4: Not everyone is necessarily a brand manager, but they are all brand facilitators #brandchat

McCourtRealtor: @bethlapierre Yes, every person representing UR co. needs 2 understand brand strategy. If they don’t, UR sending them out blind #brandchat

LoisMarketing: Q4: In SMB market this is very true #brandchat

chucksimmins: @BPrickett Yes! Every employee ought to have the elevator speech. #brandchat

Brad42Fish: @brandingexpert ot everyone is a brand manager, but everyone is brand ambassador. #brandchat

brandingexpert: If the brand strategy is REALLY well-constructed, each person should be able to personalize it into his own tasks. #brandchat

neilmckenzphoto: Q4: Everyone in a company is not a Brand Manager-representitive, zealot, emissay maybe. Depends on their experiences. #brandchat

DavidSandusky: Q4 why hiring for vision of culture is so important for every business. The CEO’s brand is so important #brandchat

pmarckworth: @tnehren I agree brand facilitator or brand evangalist is a better role #brandchat

BPrickett: Q4 Vibrant culture, employee ambassadors = back to work of PR and internal relations. We are part of the whole brand strategy #brandchat

wvpmc: No #brandchat

brandingexpert: Yup. The LAST thing ANY of us need are MORE MANAGERS!!! 😀 #brandchat

Michael_B_Moore: Q4 w/out regard to how u describe it – everyone in the co. must reinforce brand positioning/strategy #brandchat

chucksimmins: Q4: I guess manager depends on def of management. One employee off message can ruin brand. To me that means mgnt and manager #brandchat

jemcgrew: @Michael_B_Moore: Agree, everyone in the company SHOULD support the brand and move it forward positively #brandchat

BrandAide: Q4: Every good brand needs a leader to execute the strategy and give someone for the activists to follow. #brandchat

LoisMarketing: Q4: Have lived thru strong disconnect btwn company brand and staff experience! Are you w me? #brandchat

chucksimmins: Q$: If one person can screw things up, they have all the power of a manager and management, don’t they? #brandchat

lbbinc: @Brad42Fish and too many brand managers are just brand keepers, just want to make sure they don’t lose any share #brandchat

BPrickett: Q4 If the employees see themselves as brand managers, ownership is more likely. Empower them! #brandchat

neilmckenzphoto: Q4: Are we confusing Brand with a company’s Mission? #brandchat

brandingexpert: RT @wvpmc: “what are top 3 considerations CMO should nail down be4 promo?” Leadership, clarity, credibility #brandchat

Brad42Fish: @brandingexpert top 3 for CMO: audience, essence, promise (if 4: self) #brandchat

Plugs, C2A, Pitch, etc.

brandingexpert: PLUG: Book: http://www.RevengeOfBrandX.com Site: http://www.RobFrankel.com Monday AM Free chat: http://tinyurl.com/5kz88b (expand) #brandchat

jemcgrew: PLUG: Check out http://www.allsmallcars.com and Denver Classic Car Examiner http://bit.ly/DenverClassicCarXmnr (expand) for my writing #brandchat

brandingexpert: RT @richmeyer: “Why does most branding fail?” Got a whole chapter in my book on that… 😀 #brandchat

Michael_B_Moore: PLUG: Our P2P consulting brings teams of F500 execs. to help ‘bullet proof’ strategic challenges. Works great w/ agency pitches! #brandchat

pmarckworth: Thanks for another great brandchat everyone. Plug:I make my clients the obvious best choice for their customers. #brandchat

Brad42Fish: PLUG: 42Fish is a creative solutions firm that helps clients define and create their desired reactions. #brandchat

neilmckenzphoto: Plug: Helping to tell the story of great bus & personal brands through adv/mrkt expertise & master photography. #brandchat

bethlapierre: thanks much. would love some of you as guest writers/interviewees for www.fuelyourbranding.com DM me if you’re interested #brandchat

DrFernKazlow: Plug: Workshops/ Private consults: Power Connectg 2 maximize/monetize ur biz, brand, SM & “Get Big(ger)” #brandchat

Wow!  The excitement on #brandchat keeps building.  Amazing to see so many willing to converse, commiserate, challenge, enjoy, learn, share, provide insights, connect and network!  We are a FANTASTIC group of people passionate about branding!

Here’s your chance to listen in!  We encourage you NOT to be a lurker – jump on into the conversation!

RECAP BRANDCHAT JUNE 10

Q1: Do you have a favorite niche generating process?

DavidSandusky: Q1 I am intrigued by the connections/business that come from the niche topics on my forum #brandchat

GetResults: Q1. Client, prospect & press questions – filtered thru my skill set + keyword searches yield start point. Go frm there. #brandchat

DavidSandusky: Q1 for our custom products business, wedding targets are great! Advertise where people buy mags to look at advertising! #brandchat

mariaduron: #brandchat Q1: I ask clients 2 really focus on who gives them the most pleasure AND profit. Most of my clients have a biz

aliciafalcone: #brandchat Q1 Combination of competitive analysis and customer/consumer insights and research. Look for under-served and growth areas.

Thandelike: @brandchat Q1 can someone define “niche generating”? are you actually creating a niche or tapping into an existent one? #brandchat

brandingexpert: Q1: I look for pain and offer my services to relieve it. #brandchat

McCourtRealtor: Q1: I also look 4 underserved + who I enjoy working w/ must b that combo. #brandchat

GetResults: @Thandelike I look at niche as a definable sub-set of a larger market, or an identifiable group w/in a market. #brandchat

andrewmueller: Niches exist they are segments of larger companies markets, they are too small for larger co to focus on so you can serve better #brandchat

mariaduron: #brandchat – Q1: 4 me I tap in2 an existing 1. Find out what current BEST clients R reading, watching, doing, hanging out at

SirHendrix: Q1 create a niche: 1. know your specialty 2. define potential buyers (target group) 3. define specific problems you solve #brandchat

jemcgrew: Q1: Niche markets are tricky because they can be profitable in times of economic health and leave during depression #brandchat

brandingexpert: Q1: Since brand strategy affects all sectors equally, I find niche targeting, for me, to be limiting. #brandchat

jemcgrew: Q1: I think if you are going to create a niche you need good qualitative and quantitative data…research research research #brandchat

brandchat: RT @wvpmc Q1 @dmscott talks about defining buyer personnas – that helps to clarify niches you’re in #brandchat

SirHendrix: Q1 target audience + specialty + problem = niche #brandchat

andrewmueller: Identify the niche and your large co competitor and see how the lgr co is not serving there needs #brandchat

neilmckenzphoto: Q1: Defining your niche market is a basic business/marketing planning function. Niche markets can be large or small. #brandchat

Yuricon: Q!: Since all my work is niche, I don’t have to seek out niches, they seek me. 🙂 #brandchat

brandingexpert: Q1: My niche? Companies w/ weak or non-existent brand strategies! 😀 #brandchat

SirHendrix: Q1 finding a lucrative niche is an art and a science. many business people overlook the importance of it. #brandchat

brandingexpert: Q1: My clients range from Mom&Pops to Fortune 1000’s. #brandchat

DavidSandusky: Q1 ex/ we own the ability to many things, but stay in family social event product (invitations, etc) to be on brand focused #brandchat

neilmckenzphoto: Q1: Large companies can have niche market segments as can small companies. Size doesn’t matter. #brandchat

SirHendrix: @brandingexpert particularly for small businesses, niche generating is a vital part of creating a brand strategy. #brandchat

SirHendrix: Q1 “niches seek you” is just another popular myth. be smart, let your competitor believe this and act. #brandchat

SirHendrix: Q1 another very use- and successful method of niche creation in competitive markets is pro-active market segmentation. #brandchat

Q2: With SO MANY definitions of a brand – what’s your standard generic definition you share/use?

brandingexpert: Q2: “Branding = creating the perception of being the only solution to your prospects’ problem.” #brandchat

GetResults: Q2 – Brand def – Don’t like word “brand” but 2 ubiquitous 2 fight. Filter in my work thru “sustainable identity” umbrella. #brandchat

DavidSandusky: RT @brandchat: Q2: With SO MANY definitions of a brand – what’s your standard generic definition you share/use? #brandchat

DavidSandusky: brand = experience we have with. Direct all activity towards delivering that experience #brandchat

wvpmc: Q2 Intersection between what you consistently deliver well and what customers need, value and will pay for #brandchat

neilmckenzphoto: Q2:Defining brand is a can of worms. For me it is what others think/say about your co and if you are a 1 man show about you. #brandchat

wvpmc: Q2 ultimately the accumulation of experiences with you or your product – not something you can create in a vacuum #brandchat

brandingexpert: Q2: What most ppl forget is that branding is PRO-ACTIVE, not reactive. “If you don’t lead, they can’t follow.” #brandchat

McCourtRealtor: @wvpmc I so agree! Brand is not created in a vacuum – we don’t operate in a vacuum at anytime. #brandchat

DavidSandusky: Q2 Brand new means we have not experienced. Brand needs to work hard early to establish trust #brandchat

brandingexpert: @GetResults Nope. Branding is the sole province of the brand owner, who leads the way. Can’t have that undermined by others. #brandchat

jemcgrew: Q2: Definition of Brand= Being top of mind to your customers and having lasting positive impressions #brandchat

brandingexpert: If ppl don’t buy into your brand, your brand may not be wrong – you may be pursuing the wrong ppl. #brandchat

aliciafalcone: #brandchat Q2 – Brands are stories your customers tell about your business. Brand development is proactive process to shape/ define stories

Michael_B_Moore: Q2:a brand is the set of assets that represent the sum of all consumer experiences – product, ads, communications, service, etc. #brandchat

neilmckenzphoto: Q2:@McCourtRealtor What people say about your brand ultimately comes down to their experience – you are responsible for this. #brandchat

DavidSandusky: @Michael_B_Moore yes, brand = experience we have. Q2 #brandchat

wvpmc: Q2 Companies may own the trademark, but customers, community own the brand – poor experience can turn a brand on its head #brandchat

DavidSandusky: Q2 brand is bad, advertising says brand is good…logo reminds me of bad experience=brand is bad #brandchat

jbchristol: RT @brandingexpert: Q2: What most ppl forget is that branding is PRO-ACTIVE, not reactive “If you don’t lead, they can’t follow.” #brandchat

SirHendrix: Q2 cust relationships, ppl behavior, user experience, fulfillment, perceptions all are part of the equation—but not the brand. #brandchat

SirHendrix: Q2 a brand is a system of signs and symbols and engages consumers in a symbolic process, consciously and unconsciously. #brandchat

SirHendrix: Q2 the role of a brand is to communicate social, psychological and cultural messages in favor of the brand owner. #brandchat

SirHendrix: Q2 a brand only exists by the interplay of physical, mental, social, and cultural constructs and images. #brandchat

appliedstory: Q2: #brandchat – We define a brand as a story told in the marketplace. http://www.appliedstorytelling.com

Q3: Your brand on Twitter – massive amount of followers OR focused group? Pros/Cons/Insights

mariaduron: #brandchat -Q3: I’m all about focused group b/c of how I use twitter in my communication strategy.

GetResults: Q3 – Focused grps – exit strat & succession, mktng & IP, exec coach – add key ind tweets, as well. Get overflow, but can manage. #brandchat

wvpmc: Q3 as with all SM, depends on your goals – diff for celebrity vs niche brand #brandchat

aliciafalcone: #brandchat Q3 Brand on Twitter is listening and engaging. Amount of followers doesn’t impact either.

jemcgrew: Q3: Brand re: twitter– I like to try and focus on the areas and follow those that contribute to my interests. #brandchat

jemcgrew: Q3: A few good tweets are better than a ton of unuseful ones #brandchat

Thandelike: @brandchat Q3 focused group means we move forward on topic, masses of followers means potential to recruit to topic/brand #brandchat

neilmckenzphoto: Q3: If you are using Twitter for bus then follow your target market, if for social follow those with like interests. #brandchat

DavidSandusky: Q3 I think about focus until some random person buys the Strategic Career Plan on my site via twitter #brandchat

neilmckenzphoto: Q3: As @davidsandusky would say “Having 10,000 followers is like having a phonebook” #brandchat

Yuricon: My brand on Twitter – or anywhere – is about “relevance.” If the conversation is relevant to me or you, we both gain. #brandchat

Michael_B_Moore: Q3: Nurturing a focused group of power users could be very valuable. An unfocused group could weaken relationship w/ core users. #brandchat

neilmckenzphoto: Q3: Speaking of followers is just got followed by Horny Sophie – so much for numbers. #brandchat

SirHendrix: Q3 a brand is not in the tools. #brandchat

SirHendrix: Q3 neither massive amounts of followers on twitter nor focus groups create a brand. #brandchat

twittor_groups: RT @SirHendrix Q3 neither massive amounts of followers on twitter nor focus groups create a brand. #brandchat

Q4: Biggest branding mistake you’ve ever seen (so far!)

DavidSandusky: Q4 every time someone does not do what they say they will do. brand v marketing #brandchat

neilmckenzphoto: Q4: Biggest brand blunder – The “New” Coke has to rank up there. #brandchat

wvpmc: If you’re not focused on customers you’re not really in business – you have a hobby #brandchat

GetResults: @SirHendrix knowing customers was a presupposition. BTW, when New Coke came in I brought back the real thing from UK. #brandchat

Michael_B_Moore: Q4: GM – the last 30 years leading to current bankruptcy. #brandchat

Pitch, Plugs, C2A etc..

brandingexpert: Yikes, gotta jump off. #brandchat Visit me anytime at http://www.robfrankel.com! #brandchat

neilmckenzphoto: Pitch: Commercial photog with 30yrs adv/mrktg experience creating great business and personal brand images. #brandchat

jemcgrew: Plug: visit my auto writings at AllSmallCars.com and for Marketing and Design visit McGrewGroup.com — Txs all gr8 Branchaters #brandchat

DavidSandusky: check out @YourBrandRadio tomorrow. “Brand from the inside out” with @rwhisman http://bit.ly/fB1RG (expand) #brandchat

GetResults: Pitch: I work w entrepreneurs who want 2 master grwth, trans,success 2 getreslts faster, less painfully, in ways that wrk 4 them. #brandchat

aliciafalcone: Great article about the changing role of the CMO from Brandweek for my friends at #brandchat http://bit.ly/ig9nw (expand)

Great chat this week and we explored the concept of personal branding – fact or fiction!

Q1: What R latest gr8test tools U’ve found 4 branding online?

McCourtRealtor: Q1: My blog’s been the best for me – not a new thing. My Facebook business profile is new + I think is gr8 venue 4 community #brandchat

aliciafalcone: #brandchat What is the definition of “branding online” Communicating the brand?

wvpmc: in alpha testing: blog-rating community from @scribnia #brandchat

aliciafalcone: communication of brand o/l &/or using sm for extending o/l brand presence #brandchat

craigritchie: Q1: Latest/Greatest Tools 4 Branding? I bristle at this question — strategy comes before tools, otherwise you are wasting time. #brandchat

pmarckworth: Q1 I have a minimal presence on LinkedIn & have dipped my toe into Facebook, but I’m pretty new to online branding. #brandchat

brandingexpert: Tools to raise awareness online are not branding tools. They’re advertising tools. #brandchat

DrFernKazlow: Visibility from twitter chats & answering questions at linkedin help showcase expertise & monetize brand of myself & my clients #brandchat

craigritchie: Best examples are where brands are using the tools that are established; rarely “latest and greatest.” #brandchat

neilmckenzphoto: Q1: I found my blog to be a great tool for branding. Allows me to go further in depth about my philosophy about photog. #BRANDCHAT

VitreousHumor: Branding is branding, regardless of the medium. It is how well one communicates or utilizes the medium that matters #brandchat

craigritchie So, once strategy IS in place. What have U found new + helpful out there (of course, depending on strategy) #brandchat

dslatter: Q1.Its not really about the tools; everything needs to be in sync with your brand message & image #brandchat

employerbrander: the collective of individual voices shape a company/product/service’s brand – 1 way advertising no longer has trust #brandchat

VitreousHumor: @brandchat I think many are starting to get hung up on tools and forgetting fundamentals. There are no magic bullets #brandchat

JasonCBlais: @brandchat thoughts on this sequence: define what you are, identify your target audience, develop you’re message, deliver #brandchat

McCourtRealtor: @brandchat I’m looking it as sharing from collective wisdom + giving heads up. Not a debate about strategy or not #brandchat

JasonCBlais: @brandchat I get that analogy. I don’t disagree, just saying you have to account for delivery within strategy #brandchat

Q2: Some say personal brand do not exists. Some say they do. Let’s have a lively AND FRIENDLY debate about the subject.

jemcgrew: Q2: What are we qualifying as personal brand? Oprah? #brandchat

DavidSpinks: Personal branding absolutely exists…and its so important. Helped me get a job/create amazing connections. #brandchat

wvpmc: Q2 Personal brands – absolutely – not just celebs, important for those who position themselves as thought leaders #brandchat

DavidSpinks: @brandingexpert well isn’t your ultimate goal with personal branding to achieve a higher level of awareness? #brandchat

hiteshmehta: Branding is branding, regardless of medium. It’s how well one communicates or utilizes the medium that matters #brandchat RT @DrFernKazlow

employerbrander: RT @andrewmueller If you’re a corp Radian6 provides gr8 sentiment & mention monitoring tools, using reveals opportunity 2 engage #brandchat

craigritchie: @brandingexpert We are, though, at a point where “online marketing” is much more than just awareness tactics. #brandchat

VitreousHumor: @brandchat on Q2, I think the point of social media is the personal brand. Examples are Guy Kawasaki or Jason Calacanis #brandchat

jemcgrew: RT @wvpmc: Q2 Personal brands – absolutely – not just celebs, important for those who position themselves as thought leaders #brandchat

andrewmueller: @DavidSpinks not the ultimate goal would be to give your audience a gut feeling of who you are and the value you can bring 2 them #brandchat

jemcgrew: Q2: Personally (har har) I think personal brands do exist…for years @PatMcGrew has been know for her thought leadership #brandchat

aliciafalcone: Agree that personal brand exists if individual (not just celeb) wants to think about themselves as such. #brandchat

DrFernKazlow: @aliciafalcone Advertising is a conveyance of your brand – so dual has a dual function. #brandchat

dslatter: Q2 for those of us running small biz’s then our personal brand is THE most important thing that defines us #brandchat

wvpmc: @brandingexpert @DavidSpinks more than awareness – also info, preference, purchase- depends on where UR in sales funnel #brandchat

aliciafalcone: Values and differentiation as much as thought leadership (TL) make up PB. TL really a strategy for communications #brandchat

DrFernKazlow: @andrewmueller Agree – not it’s not just about awareness but abt being “the fix” for their problem. #brandchat

brandingexpert: @craigritchie Online marketing is a mix of discipline. Raising awareness is not included in branding. #brandchat

andrewmueller: @brandingexpert branding is making sure everyone and every product at every touchpoint provides the “right” experience #brandchat

neilmckenzphoto: Q2: @brandingexpert Does a professional(lawyer..) or one person company have a “personal brand?” #BRANDCHAT

wvpmc: Branding defines your uniqueness – that intersection between what you deliver well + consistently,+ what ppl value, will pay 4 #brandchat

brandingexpert: IMHO, “personal branding” is a myth purveying false hopes by the uninformed to the uninformed. #brandchat

pmarckworth: RT @dslatter: Q2 for those of us running small biz’s then our personal brand is THE most important thing that defines us #brandchat

GetResults: UR personal brand is all the extensions/manifestations of your sustainable identity. Forging it is key. #brandchat

GetResults: Q2. We all have a brand – It’s how we’re known, picked off the shelf, as it were, chosen. #brandchat

MeasureCP: A professional always has a brand, as does a company. Can b tied together, altho you prob want to appear larger than 1 person co.#brandchat

DavidSpinks: @brandingexpert I would disagree, respectfully of course. An individual can create a strong professional personal brand. #brandchat

mariaelenaduron: #brandchat I even think Personal Branding exists 4 large retailers. The company is not only store front it’s the clerk I interact w/daily

andrewmueller: @brandingexpert that is very old school thinking that is just wrong! one falls into this trap when believe they control the brand #brandchat

brandingexpert: Identity is who you are. Brand is why they should care who you are. #brandchat

aliciafalcone: @brandingexpert rspctflly, disagree, think PB can be a way to think about managing career #brandchat

Brad42Fish: #brandchat Some people do honestly have crafted brands, but most don’t. But yes, we all have a brand.

MeasureCP: CEO of zappos. Has own personal brand, & corporate brand. He’s played on his personal brand very well 2 develop co brand #brandchat

Mikimel: Everything is branded. By default or by design. The brands only purpose is to create differentiation and emotional preference. #brandchat

McCourtRealtor: @brandingexpert I don’t agree. How do us separate a solo attorney from their practice? They R product , their smarts + style #brandchat

dslatter: Q2 even large corps have personal brands, they are called employees- especially important are those on the fronline #brandchat

aliciafalcone: if so, why not individuals?@brandingexpert: Identity is who you are. Brand is why they should care who you are. #brandchat

Brad42Fish: @McCourtRealtor #brandchat Don’t let your personal brand get in the way of your company’s brand. It can limit the success of your company.

DavidSpinks: Pers Brand can be very natural and human. It’s establishing yourself in your career & industry in order to be trusted/recognized. #brandchat

brandingexpert: IMHO, “Personal branding” is just a shallow, masturbatory exercise that undermines the true essence of what branding is and does. #brandchat

mariaelenaduron: #brandchat True @mccourtrealtor. If dentist’s brand is he’s gentle dentist + he sells his practice to another dentist where’s the brand?

wvpmc: Personal Brand can be contextual – in your biz vs in your personal life, which may encompass other qualities, aspects of identity #brandchat

BrandAide: Personal Branding is another name for reputation management. #brandchat

brandingexpert: @McCourtRealtor A “personal brand” doesn’t help you against a larger competitor; it does just the opposite #brandchat

Mikimel: Marketers are trying hard to make brands behave like people with values+personalities…Now people are trying to behave as brands #brandchat

andrewmueller: @brandingexpert You will develop a personal brand regardless of whether you are aware, it is a result of interaction w/ audience #brandchat

lisahanockjasie: Yup. Branding’s where it’s at. Build brand-loyal customers-evangelists. RT @brandingexpert: Brand is why they should care… #brandchat

GetResults: @BrandAide that’s certainly one way of looking at it. People buy from those they like, respectd = reputation, not from snakes #brandchat

Brad42Fish: #brandchat Your company’s brand is the cumulative result of all interactions your audience has with/about your organization/product/service.

meghanmbiro: @employerbrander Clearly finding the right balance for people + business. People define + shape business. #brandchat

aliciafalcone: @BrandAide Think Personal Brand is more proactive, strategic process vs. reactive nature of reputation management #brandchat

hemeon: Branding is persuading emotions. #brandchat

GetResults: @aliciafalcone I don’t look at rep mgmnt as reactive, at all, needs to be coordianted with biz and other efforts for total #brandchat

Brad42Fish: #brandchat The real question is whether or not a personal brand is important or valuable to your business success.

DrFernKazlow: IMHO much of personal brand dispute is semantic & confusion abt essential aspect of biz branding- how U want 2 b perceived #brandchat

aliciafalcone: a brand is the stories your customer’s tell about you. Hopefully, same stories you tell about yourself. #brandchat

pmarckworth: personal branding comes back to brand promise and fulfilling that promise which translates into preference. #brandchat

Brad42Fish: @McCourtRealtor #brandchat If the company brand is tied too closely to the personal brand, company can’t succeed beyond the person.

richmeyer: Getting dollars for branding is becoming harder as many question the ROI of branding initiatives #brandchat

MeasureCP: @Brad42Fish #brandchat: Failed banks CEO’s are prob. having a hard time finding work bc of comp brand their affected personal brand and vv

andrewmueller: @Brad42Fish Understanding what you just said is a gift,it enables u2 understand the customer dev process + make the right choices #brandchat

tmonhollon: @aliciafalcone But with personal branding, where does the line start? PB usually begins with you creating and sharing your story. #brandchat

Matt_uVizz: Why not let your customers build the brand? Their stories about your service and product define you #brandchat

employerbrander: If you’re interested in branding in any way, shape or form, I would suggest following @Brad42Fish & tune into #brandchat

andrewmueller: @Brad42Fish True, and creating a strong complimetary personal brand w/i context of the company is extremely beneficial in/out #brandchat

wvpmc: @Matt_uVizz your customers ARE building your brand – SM gives you the opportunity to stay in sync and make course corrections #brandchat

Mikimel: With the emerging social media there’s a huge need for people to differentiate+create preference. Branding is a valid tool. #brandchat

andrewmueller: @brad42fish, you use “cumulative” in your def of brand I prefer “gut feeling” cumulative impies it is somewhat static #brandchat

Matt_uVizz: Isn’t your brand your reputation? You can’t build that. You earn it. #brandchat

andrewmueller: When enough customers arrive at the same gut feeling about your product, service or company, you can be said to have “brand” #brandchat

Mikimel: Branding as a discipline and methodology can apply to individual professionals just as as well as it works for businesses. #brandchat

andrewmueller: That last statement holds true for personal brand, it is achieved by consistent values of the person interacting w/ the audience #brandchat

brandchat: @tmonhollon Yes, @danschawbel works 4 EMC + has his own strong personal brand as an author. Lends credibility 2 his co. position #brandchat

Brad42Fish: @andrewmueller #brandchat I agree with “gut feeling” cumulative just points to fact that everything impacts brand, not just mktg.

craigritchie: “Hopefully?” Hoping is the opposite of branding. #brandchat

andrewmueller: @Brad42Fish absolutely true beyond a shadow of a doubt! every interaction at every touchpoint affects the “brand” #brandchat

wvpmc: @Brad42Fish if your mrktg is not in sync with the way you actually do biz your branding attempts will be confusing #brandchat

Brad42Fish: @Matt_uVizz #brandchat In fact, your customers do define your brand. Your job is to give them the right tools/info/exp with which to do it.

gelbendorf: personal brand… what are your brand assets? what is the capsule? Are’nt we confusing brand and reputation? #brandchat

andrewmueller: @wvpmc not only confusing, they will fail to achieve your desired outcome #brandchat

pmarckworth: @tmonhollon Done well it’s an asset. If your personal brand makes you a competitor, you probably won’t stay at the company. #brandchat

wvpmc: In some regards, product branding is easier because product is static – PB is constantly evolving, need to monitor critical #brandchat

andrewmueller: @gelbendorf not at all, the capsule is corporate id, this used 2b synonomous w/brand but disregards the influence of the customer #brandchat

craigritchie: Q4: Is #brandchat becoming a Jets v Sharks dance-fight over the definition of “Branding,” “Identity” and “Reputation?” Time to pick a side.

jodinechase: Brands are about business, not people, even if it’s a one-person business. #brandchat (via @brandingexpert)

SirHendrix: Personal Branding is another name for reputation management. #brandchat (via @BrandAide)

Brad42Fish: #brandchat Thought: Is an organization’s brand in some ways made up of the personal brands of all its employees and customers?

Q3: Do you have a favorite niche generating process? (discussed during DIYMKT chat + would like to add more resources + thoughts 2 that discussion)!

Pitches, Plug, C2A etc.

DavidSpinks: Good chat…will be back. Plug: @Sribnia went public today after 5 months in development. Go review your fav bloggers/authors! #brandchat

MrGoogleAlerts: New blog post. Reputation monitoring with Google Alerts for a brand manager http://bit.ly/5wy2d (expand) #brandchat #reputation

neilmckenzphoto: Thanks Brandchatters. Plug: Working on being the most well known people photographer in CO, one click at a time. See you next wk. #BRANDCHAT

DrFernKazlow: Power Connecting maximizes & monetizes your biz, brand, and SM – call or dm for info or strategy session! #brandchat