Recap of #brandchat, May 27th

Posted: May 29, 2009 in brandchat recap
Tags: , , , , ,

Here’s the recap!  Hope you’ll consider joining us one of these Wednesdays.

If you would like to pose a question or topic, please post it on the #brandchat Facebook page!

Q1: How do you counteract your brand being “brandjacked” on Facebook, Twitter or anywhere else?

brandcowboy: Q1: Sweat more in peace, bleed less in war. The more goodwill and meaning banked, the less scary ‘brandjacking’ is. #brandchat

brandingexpert: If you’re “the only solution” brand-jacking isn’t a problem, b/c you’re perceived as the “only.” #brandchat

brandingexpert: A real brand strategy is defensible from the outset. #brandchat

McCourtRealtor: RT @brandingexpert If you’re “the only solution” brand-jacking isn’t a problem, b/c you’re perceived as the “only.” #brandchat

neilmckenzphoto: Q1: I concentrate on making my brand the best and don’t spend too much time worrying about the competition. #brandchat

brandcowboy: @brandingexpert Fine for CPG. But what if you’re Burberry or Tommy Hilfiger? How do you ‘defend’ against appropriation? #brandchat

innovate: Companies need to protect trademarks online and offline. Get there first to avoid suing people! #brandchat

andrewmueller: Counter brandjacking by creating your own highly visable and pervasive “real” presence #brandchat

innovate: Once you’ve got trademark protection out of the way, create a strong conversation and continuing value to protect brand. #brandchat

craigritchie: Q1: Counteracting Brandjackers 1. Be faster 2. Be more interesting 3. Be more transparent #brandchat

andrewmueller: Counter brandjacking by creating your own highly visable and pervasive “real” presence across all Social Media Channels #brandchat

McCourtRealtor: Q1: Look at Skippy Peanut Butter or Phizer on Facebook – talking about partying + getting drunk, definintely not company run #brandchat

brandingexpert: @innovate “Being first” is false comfort. Pirates infringe on first users’ brands all the time. #brandchat

brandcowboy: @brandingexpert Old school thinking. You can’t dictate social meaning, no matter how brilliant you may be. #brandchat

BaerDesignGroup: Q1 Stay on brand message. Stick to expertise area, be responsive to postitive and negative feedback. Always be engaged. #brandchat

mariaduron: #brandchat @andrewmueller I agree. U must b there 1st. B involved in the convo from the get go – not just when there’s problems/issues.

innovate: @brandingexpert – Q1 – People tend to join conversations – so trying to be the one to start it is a good goal #brandchat

Jeff_Burton: Q1. embrace and invest. #coke and the fan page created by 2 drinkers is a great example #brandchat

rwhisman: Q1 Facebook and Twitter communicate your mission and core values. Difficult for others to hijack your purpose and beliefs. #brandchat

neilmckenzphoto: Q1: To counteract brandjacking – keep evolving, keep improving, keep engaging… #brandchat

craigritchie: Q1: Often brandjackers are some of your biggest advocates. Or, who have been dissed. Embrace them. Help them. #brandchat

Yuricon: #brandchat Establish a strong, clear tone and identity across multiple channels, impostors will look foolish…and sad.

mariaduron: #brandchat RT @craigritchie Q1: Often brandjackers are some of your biggest advocates. Or, who have been dissed. Embrace them. Help them.

JGoldsborough: @brandchat No personal exper, but have 2 listen, engage w/ convos ppl have w/ brandjacked ID. Ensure brand’s POV gets in2 convo. #brandchat

Yuricon: #brandchat Lead the conversation – have an undeniable presence. then the reality will push out the false

rwhisman: Q1 Southwest Airlines understands how not to get hijacked in the air and online. #brandchat.

brandingexpert: IMHO, bad news creates the best opp to prove your brand to skeptics. How you react counts. #brandchat

Jeff_Burton: @craigritchie the 1’s who have been dissed are the biggest opportunity. embrace and convert them to become your biggest advocat #brandchat

Thandelike: @brandchat brandjackers don’t have the goods, you do. demonstrate your genuineness #brandchat

andrewmueller: Brandjackers will dissappear if you have a clear and dominant presence, x Social media channels, 2much effort 4them w/ little pay #brandchat

brandingexpert: “Business is war” – M. Forbes Unfortunately, some combatants are brand terrorists, outlaws, pirates. Not like you & me. #brandchat

rwhisman: Q1 Red Bull gives you wiings so that you can fly away from the brandjackers. #brandchat.

pmarckworth: Q1 you can use the highjackers voice – they’ve upped your visibility – use it to your own advantage rather than fight it #brandchat

brandingexpert: @brandchat Brandjacking can benefit you when people search your pirated brand and actually find you, not the pirate #brandchat

brandingexpert: A fairly reliable characteristic abt brandjackers is that they’re NOT thorough. They tend to hit and run. Sloppy. #brandchat

MarketerMikeE: Southwest seems to be dominant on twitter? Or is it just me? #brandchat #brandchat

brandchat: RT @pmarckworth Q1 you can use the highjackers voice they’ve upped your visibility use it to your own advantage rather than fight #brandchat

DavidSandusky: Q1 “it’s not what you do. It’s what they do with what you do” – John Grant, The New Marketing Manifesto #brandchat

yourjobmyoffice: @Yuricon The high road approach – make it no longer fun for the naysayers and you’re left with the audience. A win for you. #brandchat

pmarckworth: Q1 I don’t think it hurts to assess wheter something you’ve done contributes to why you’re being brandjacked and take action. #brandchat

andrewmueller: It would be interesting 2 orchestrate brandjacking of ur own brand 2 raise awareness giving opp to clarify and stregnthen message #brandchat

brandcowboy: @MarketerMikeE Southwest’s strength does not lie in dominance. It’s popularity. Being communitarian is their defense. #brandchat

MarketerMikeE: @SouthwestAir is dominant because of being relevant, timely, caring, giving, funny, real, authentic…..etc. #brandchat

Q2: (@thebrandbuilder) says If your go-to social media analytics expert’s answer to your R.O.I. question is “use Google Analytics,” it’s time for a new expert. Thoughts?

andrewmueller: @brandchat Q2 I heard good things about radian 6 #brandchat

BaerDesignGroup: @brandchat #brandchat Deepening product knowledge and creating enthusiasm for a brand will be missed by google anayltics.

jemcgrew: Q2– see the thing is that there are a lot of companies that don’t know what to do with analytics that are more than GOOGLE #brandchat

neilmckenzphoto: Q2: If you are really in touch with your social media relationships do you really need social media analytics? #brandchat

brandcowboy: Q2: Yes, get a new expert. Measuring SM in isolation of overall brand health is silly. #brandchat

jemcgrew: Q2: I have worked with a lot of companies that have gone to Google because the more expensive services weren’t providing more val #brandchat

brandingexpert: Q2: IMHO, social media analytics are important, but less so than ROI metrics. #brandchat

jemcgrew: Q2: The name of the game today is Metrics, Metrics, Metrics. The problem–hard to prove value of some important things in Bus. #brandchat

jarodhillerman: @brandchat Q2 – You may know your relationship levels, but analytics help to show others your reach through consistent metrics #brandchat

MarketerMikeE: RT @neilmckenzphoto who needs a SM expert who’s not expert? #brandchat

Thandelike: @brandchat if a company is actually using SM they don’t need filter of an ‘expert’ to measure anything #brandchat

brandingexpert: @brandchat ROI metrics can be as simple as coding offers & watching the results. #brandchat

innovate: Q2 – Get companies to first understand why to engage in social media and how to properly use SM – otherwise ROI will kill you – #brandchat

richmeyer: RT @brandingexpert:Q2: If the SM analytics don’t tie back to brand objectives they are worthless #brandchat

brandingexpert: At this point, CEO’s won’t care about SM analytics until they see ROI metrics. First things first… #brandchat

neilmckenzphoto: Q2: @brandingexpert – So the bottom line is the bottom line? How much did you spend and how much did it return? #brandchat

andrewmueller: To understand if your brand has control of its message google the brand +ask how many results the brand controls via @davidalston #brandchat

richmeyer: RT @brandingexpert: Not to mention they don’t understand web analytics but you’re right lots of pressure to provide results.. #brandchat

craigritchie: Q2: Analytics are just one small piece of a Holistic Analytics Strategy. Must be able to make business decisions based on metrics #brandchat

Thandelike: @brandingexpert this SM ROI (minimal expense, big results if done right) is exactly what @dmscott‘s World Wide Rave is about #brandchat

richmeyer: Web analytics are goldmine of information: they can show you how people go through decision making process to become customers #brandchat

Q3: How do U make U, urself, standout within a company brand?

MarketerMikeE: I started twitter @volofordrbc account and tweet during sales calls while I am talking to folks about www.volorecovery.com #brandchat

MarketerMikeE: I started twitter @volofordrbc account and tweet during sales calls while I am talking to folks about www.volorecovery.com #brandchat

jarodhillerman: @brandchat Q3 – Sincerely and consistently connect with and help your company’s clients, partners and vendors be better #brandchat

brandingexpert: Q3: Brands are for biz, not people. It’s your job to drive your’ company’s brand, not undermine it. #brandchat

andrewmueller: @brandingexpert every celebrity has a personal brand it is “old school thinking” that this cannot extend to non celebs #brandchat

neilmckenzphoto: Q3: @brandingexpert I am a one man company. Is my business brand also my personal brand? #brandchat

Thandelike: @brandchat Q3 emphasize your very real connection to the brand, what makes this brand something you personally devote energy to #brandchat

brandcowboy: Brands are experienced, not learned. Therefore, your people are vectors for your brand. #brandchat

brandingexpert: @andrewmueller The more time you focus on your personal brand, the more attention you steal from your biz brand. Your choice! #brandchat

rwhisman: Q3 Always be the voice of reason, the one who reminds everyone else what your brand stands for, you will get noticed & add value. #brandchat

BaerDesignGroup: @brandchat #brandchat A good example of this is @Scottmonty from Ford. He does a great job of personal image & company image.

andrewmueller: When your name, photo, voice are positioned next to corp ID X Social Media you are simultaneously promoting yourself #brandchat

Thandelike: @brandcowboy yes. we can be a personification of the brand, one of many perhaps. #brandchat

pmarckworth: Q3 your personal brand is your biz brand if you are your company. #brandchat

brandcowboy: I’ve experienced a company that saw HR as an extension of branding. Produced a seamless experience, and a wonderful culture. #brandchat

brandingexpert: @andrewmueller You can be an example of your company’s brand. In fact, that’s the best way to do it. #brandchat

innovate: Q3 – Stand out by having something to say – Contribute thought leadership that brings attention to you and the brand you work for #brandchat

JGoldsborough: @mariaduron Research shows your POV 2b true. Customers buy based on other customers, employees they know & their experiences. #brandchat

pmarckworth: Q3 integrity, visibility, relationship – all part of your personal brand. can stand beside company brand without competing. #brandchat

brandingexpert: @mariaduron NOBODY finds me by searching “robfrankel.” Most who search find me via “branding expert”. THEN my brand takes over. #brandchat

craigritchie: Q3: How 2 stand out within company brand? People are drawn to those who are passionate about what they, and their companies, do. #brandchat

Thandelike: @brandingexpert that’s clearly your choice they find you by company name. what about Tony Robbins or Oprah? #brandchat

MarketerMikeE: rt @brandchat Customers buy based on other customers, employees they know & their experience #brandchat

JGoldsborough: @brandchat @brandingexpert “Company rhetoric” 1 is tough. Hard 4 some 2c can’t just shill 4 comp. Let relationships do the tlkng. #brandchat

pmarckworth: @craigritchie beacuse you’ve defined your brand as branding expert not rob frankel – could have been the other way around #brandchat

JGoldsborough: @andrewmueller Totally. And ppl inside and outside the company are drawn to ppl first, not just drawn to brands. #brandchat

andrewmueller: @brandingexpert @oprahs brand strategy….Caring #brandchat

Yuricon: @Thandelike I still thaink that applies – those names are their companies. We’re not buying the woman, but her persona. #brandchat

pmarckworth: @brandingexpert Oprah is a BFF to everyone – brand builds from there. #brandchat

JGoldsborough: @pmarckworth Personal brand is more important cause as u said reflects on u & comp. All employees PBs fliter 2 1 CB. #brandchat

brandcowboy: People make choices based on a chain of cognitive events. It’s folly to see any as isolated in its effect. Especially WOM. #brandchat

pmarckworth: RT brandcowboy People make choices based on a chain of cognitive events. It’s folly to see any as isolated in its effect. Especia #brandchat

brandingexpert: IMHO, “Branding is when people perceive you as the only solution to their problem.” Not for Oprah or Microsoft. #brandchat

richmeyer: What is important is that we understand that we can attempt to control the brand but ultimately it is consumers who will define #brandchat

qualresearcher: @Yuricon Very good point. Brand is the identity built around the entire customer experience – media is just a slice of that. #brandchat

Pitch, Plug, C2A, etc.

innovate: You can join our continuous innovation group at http://ow.ly/9pSa or read our blog at http://ow.ly/9pSV – Thanks for the great #brandchat

jemcgrew: PLUG: DM me if you are in Colorado and need Marketing/Graphic Design/Photography or visit http://www.mcgrewgroup.com #brandchat

yourjobmyoffice: #pitch A broad blend of creative virtual assistance.Intelligent office support + small biz solutions 4 the resourceful-preneur #brandchat

neilmckenzphoto: Pitch: Pitch: Working on being the most well known people photograper in CO with master photog and mrktg expertise. #brandchat

brandingexpert: Thanks folks! PITCH: Read the killer book on branding that’s not just theory, but really works: http://www.revengeofbrandx.com #brandchat

qualresearcher: @Yuricon Very good point. Brand is the identity built around the entire customer experience – media is just a slice of that. #brandchat

DrFernKazlow: Getting ready 4 Power Connecting w/ Social Media free teleseminar! Hope u’ll join us! http://budurl.com/bnq3 #brandchat

SeeYouOnTheCall: RT @DrFernKazlow: Getting ready 4 Power Connecting w/ Social Media free teleseminar! Hope u’ll join us! http://budurl.com/bnq3 #brandchat

richmeyer: The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand | Design Finds You | Fast Company http://tr.im/mGln #brandchat

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