Recap of #brandchat on April 29th

Posted: May 1, 2009 in brandchat recap, Twitter
Tags: , , , , ,

Thank you to everyone for a wonderful lively #brandchat this week!

The questions for #brandchat May 6th will be posted to our #brandchat Facebook page sometime this weekend.  You can find the page at  OR post a question on the wall there and we’ll include it as one of the discussion items for #brandchat May 6th!

Here’s the recap:

(Q1): from @andrewmueller Let’s talk about this as it pertains to branding: Ford is doing with the “fiesta movement, very interesting

andrewmueller: FYI the Ford Fiesta Movement gave 100 Fiestas to SM trendsetters and asked them to blog vlog about experiences – bold and brave #brandchat

andrewmueller: IMO if ford handles the engagement opportunities properly they can’t loose regardless of the fate of the fiesta #brandchat

jemcgrew: Q1: This is a great move for Ford because they are using new technology to reach the future of there revenue stream #brandchat

neilmckenzphoto: Q1: The Ford idea begs the question can YOU create buzz for your product or is the buzz created for you by followers. #brandchat

jemcgrew: Q1: Also they are doing this with the Ford Fusion Hybrid with their 1000 mile challenge— great momentum #brandchat

jemcgrew: @neilmckenzphoto I think you CAN create BUZZ if the Product is WORTH something to consumers #brandchat

andrewmueller: RT @jemcgrew: Q1: This is a great move for Ford because they are using new technology to reach the future of there revenue stream #brandchat

VitreousHumor: (Q1) Ford’s plan is innovative but necessary because they lack $. But it will show that effective can be inexpensive. #brandchat

@neilmckenzphoto Q1: @jemcgrew The real risk is that the product may not be so great. Did Ford cherry pick its emisarries? #brandchat

bradfordshimp: Q1 I think there is a movement toward letting people interact with and determine the success of brands. #brandchat

VitreousHumor: (Q1) But they need to be careful lest they lose control of their brand message like the Skittles social media web presence #brandchat

mariaduron: @@VitreousHumor Yes, and at least we haven’t had 2 bail them out. I’m wanting 2 C how they’re measuring effect #brandchat

DrFernKazlow: RT @mariaduron: @@VitreousHumor Yes, and at least we haven’t had 2 bail them out. I’m wanting 2 C how they’re measuring effect #brandchat

jemcgrew: Q1: See I view the Ford strategy the same as Ride & Drive events or car show sponsoring but for the digital age #brandchat

andrewmueller: @brandchat even if the product fails, ford can win by showing their customers and audience that they care, this is the greater op #brandchat

jemcgrew: Q1: Kodak has people that tweet about the Zi6 camera all the time because they believe in the product #brandchat

kfcatoe: RT @JEMcgrew: Q1: See I view the Ford strategy the same as Ride & Drive events or car show sponsoring but for the digital age #brandchat

VitreousHumor: (Q1) Because of the viral and interconnected nature of the medium I’m monitoring Ford to see how they measure effect/benefit/ROI #brandchat

mariaduron: #brandchat I’m happy they’ve disclosed what they’re doing unline Wal-Mart + their SM fiasco.

andrewmueller: Ford needs to follow each “brand ambassador and join the conversation on their blogs, vlogs, etc – interact with their audience #brandchat

DrFernKazlow: Q1 will be mny interpretations of motive, how picked emissaries etc- act, fast, SMART monitoring + response essential by Ford #brandchat

BrandAide: RT @Whistletree: @DrFernKazlow I agree, our goal is to find as many un-paid spokespeople as we can:) #brandchat

DrFernKazlow: OOPS -meant active, fast, smart – monitoring and responses #brandchat

McCourtRealtor: @andrewmueller I agree. I believe that interaction is key. If they do that, they’ll experience gr8 success. #brandchat

kfcatoe: RT @andrewmueller: Ford needs to follow each “brand ambassador and join the conversation on their blogs, vlogs, etc #brandchat .

Whistletree: What Ford is doing clearly shows the trend is leaning toward getting the message out with social media networking. Who’s next? #brandchat

AlpacaFarmgirl: Agree w/ @zappos It’s more about relationships & what people pair w/ that brand in their minds than it is about media. #brandchat

McCourtRealtor: @andrewmueller Do they have some1 listening 2 the convo? SM is best 4 listening but not so good if no one’s monitoring #brandchat

mariaduron: @McCourtRealtor I agree. There needs 2 B some1 @ Ford listening, joining in on the convo, participating 4 SM 2 shiine #brandchat

Whistletree: @McCourtRealtor I agree. The only way it works is for companies to build a relationship. Show WHO they are and create loyalty. #brandchat

neilmckenzphoto: Q1: Not to be cynical but if you are interested in Ford you may follow this effort. If you are a Chevy person will you care? #brandchat

bradfordshimp: Instead of focusing only on people with established reach, Ford could help propel someone with this – est. very good vibes to all #brandchat

pmarckworth: @neilmckenzphoto yes it will mostly preach to the choir but others may pay attention #brandchat

jemcgrew: @brandchat Reply to RT — if you are a Chevy person, you might not care, but that isn’t the people Ford is influencing #brandchat

DrFernKazlow: @pmarckworth @neilmckenzphoto Agree- the choir may be most responsive – if done right will capture attention of others & convert #brandchat

(Q2): @zappos shares that he doesn’t like the term “social media” because he doesn’t see it as “media” it’s all social. Your thoughts?

pmarckworth: Q2: how is social media not media? #brandchat

neilmckenzphoto: Q2: @zappos may not see “social media” as “media” but I bet that Ford does! #brandchat

jemcgrew: Q2- I think it is Media because I get my news from twitter and promote my news stories on it #brandchat

brandingexpert: @brandchat Greetings: Q2: When you sell is hammers, everything looks like a nail. He sells shoes, not media. It’s media. #brandchat

BPerzanowski: @brandchat It’s the new way of marketing as demanded by market forces. Social media, customer engagement. #brandchat

jemcgrew: Q2: It is like an interactive AP wire and more #brandchat

nrohrbach: Q2: Media is a medium of cultivation, conveyance, or expression. Last time I checked what the world calls “social media” is media #brandchat

bradfordshimp: Its more like user generated media, and social networking (as compared to social media). #brandchat

DrFernKazlow: @brandingexpert @brandchat Agree it’s social and it’s media! #brandchat

BrandAide: Q2: Def of media: the means of comm, that reach or influence people widely. SM is less filtered media than traditional sources. #brandchat

DavidSandusky: Q2 it is media, and we are part of it, socially. #brandchat

brandingexpert: @DrFernKazlow Yup. Funny how ppl always try to stuff what they don’t know into a box of what they DO know. 😀 #brandchat

barbonne: Q2 I get initial reaction, but media is plural for medium. So what’s the problem? #brandchat

brandingexpert: @brandchat Q2 Depends on your def of media. To me, it’s ANY channel that delivers your message. #brandchat

innovate: Whether Twitter is part of “social media” depends on how one uses it – @zappos doesn’t use it as media – but to converse #brandchat

Whistletree: Social Media is RELEVANT media. You can find media that’s relevant to you instead of what the BIG networks want to be relevant. #brandchat

bradfordshimp Changing the name of something doesn’t matter, it is more about changing the perception, which is what I think #brandchat

DavidSandusky: Q2 I am sure @zappos embraces how his great following is influencing traditional media #brandchat

brandingexpert: @brandchat And b/c there’s no overhead as with traditional media, SM gets the word out much faster. #brandchat

pmarckworth: social media is media without the editors #brandchat

barbonne: Q2 People [and zappos] think of “The Media” as in non-biased (supposedly) journalism. But def. of media much broader. #brandchat

brandingexpert: @brandingexpert You know SM is “media” when traditional sources (CNN, FOX) get THEIR news from Twitter! Duh…. #brandchat

AlpacaFarmgirl: Brands don’t have to be “in your face”. Create awareness. Be available. Monitor. Less Media talking TO, more people talking WITH. #brandchat

GetResults: @brandchat Getting word out quickly must B balanced by getting out right word – w or w/o O/H, media has duty 2 “get it right” #brandchat

brandingexpert: @DavidSandusky Exactly. How can new/social NOT be considered media? What you USE it for is another story. But a tool is a tool #brandchat

Whistletree: Social Media levels the playing field. Small biz can compete against BIG biz, if sm. biz is better at relationships, they win. #brandchat

andrewmueller: Media: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely #brandchat

barbonne: Q2 Interesting… @andrewmueller …an attempt to be percieved as contributing value rather than recieving benefit #brandchat

andrewmueller: Tonys, dislike of the term “social media” is an attempt to be percieved as contributing value rather than recieving benefit #brandchat

GetResults: @barbonne Q2 there is media slant & media bias – POV is inescapable – discerning the difference, or being able 2 is critical. #brandchat

GetResults: @bradfordshimp Changing name/brand title is easy. Shifting brand’s sustainable identity takes time, + reinforcement, trust. #brandchat

AlpacaFarmgirl: RT @Whistletree: Soc Media levels the playing field. Small biz can compete against BIG biz if smbiz is better at relationships. #brandchat

andrewmueller: @brandingexpert I would not consider direct mail “media” as it is not broadcast and not a channel of open access #brandchat

brandingexpert: @andrewmueller And yet among pro’s offering services, direct mail is very much a medium. #brandchat

(Q3): Twitter is now 3 yrs old. What are some great examples of how great brands are using this channel?

AlpacaFarmgirl: Q3: @KingArthurFlour and @TheNegotiator are both great examples of brands successfully interacting on Twitter. #brandchat

innovate: @alaskair ran a great two-week promotion of 24-hr only 30% off sales (different city every day) #brandchat

bradfordshimp: Q3 – Intuit does a great job with Twitter – providing useful info and making themselves more accessible #brandchat

mariaduron: #brandchat – just heard some1 say 2 “fish where the fishes are” – answer 2 Q3!

BPerzanowski: #brandchat @southwestair is engaging customers in a manner consistent to the Southwest brand experience.

brandingexpert: @brandchat Q3 I’ll tell you one brand that SHOULD be using SM and is NOT: CraigsList. They should be tweeting crisis control. #brandchat

innovate: Q3: @windowslive (Microsoft) is using Twitter to help maintain the strength of their user community #brandchat

DavidSandusky: @brandingexpert no kidding! craigslist needs to seperate their name from the word “killer” now #brandchat

bradfordshimp: Another brand that gets is is @SmartDraw – they provide lots of value on their blog and tweets. #brandchat

t_s_f: @brandchat Craigslist is doing fine. Ther job is to be a message medium not a social medium. #brandchat

mariaduron: I think @batchblue gets it too #brandchat

barbonne: @BPerzanowski Yes, SWA is great example bcs of “brand consistency” as you said #brandchat

innovate: Q3: Craigslist should have Twitter accts for category/city pairs and use feeds to populate as items are listed – ie Seattle Shoes #brandchat

t_s_f: @brandchat We focus on those sites whom we can develop relationship with. we are not interested in numbers rather quality. #brandchat

DavidSandusky: @t_s_f but craigslist could quickly provide damage control by participating in SM #brandchat

brandchat: Rt @brandingexpert @DavidSandusky Agreed.Craigslist lost control of brand. Now defined by the media/public as the deviants’ media #brandchat

andrewmueller: @brandingexpert craigslist never had control of their brand, never had a brand strategy #brandchat

BPerzanowski: @brandingexpert Have a social media risk mitigation plan in place to prepare for less ideal situations that undoubtedly arise. #brandchat

andrewmueller: can we agree that “media” is an open channel for the dissemination fo information? #brandchat

brandingexpert: @andrewmueller Agreed re: Craigslist. Also, if media requires broadcast, is print not a medium? #brandchat

t_s_f: @DavidSandusky How can they do that? They are nothing more than a messageboard where people are advised to be careful. #brandchat

DrFernKazlow: @t_s_f Craigslist can be more effective at being message medium, if they use social media 2 support tht.Zappos still sells shoes #brandchat

brandingexpert: RT @BPerzanowski: Have a social media risk mitigation plan to prepare for less ideal situations #brandchat You’d think Craigslist would

DrFernKazlow: RT @brandingexpert craigslist never had control of their brand, never had a brand strategy #brandchat

DavidSandusky: @t_s_f nothing more than a message board could be the beginning of the end, gotta innovate #brandchat

andrewmueller: @DavidSandusky IMO craigslist has not innovated in years, they are a web 1.0 company running 1995 technology #brandchat

(Q4): Tons of social networks, tons of profiles to create. What’s your criteria in selecting the right ones for your brand?

BrandAide: @brandchat Q4: If customers are there it is worth looking at #brandchat

innovate: Q4: My two criteria for social media investment – #1 – Can I deliver value consistently? – #2 – Is there an ROI on my time? #brandchat

bradfordshimp: Q4 – I think you need to get good at 1 or 2 things before expanding, this goes for social media too. #brandchat

bradfordshimp: You have to ask yourself, what is my desired goal, before you invest your time and energy into something. #brandchat

pmarckworth: Q4 Social media is about conversation. Select based on who I want to talk with. #brandchat

andrewmueller: Social media ROI can be measured, but not very effectively by the traditional notion of ROI’ #brandchat

BPerzanowski: @brandingexpert As with many, risk implications are afterthought. Often difficult to imagine the shape could possibly take. #brandchat

nrohrbach: Q4: I think all SM outlets can cater to any business today. Just focus on one, master it , move to the next. #brandchat

GetResults: @brandchat Q4 -Value & ROI – SM in unique position 2 provide value. ROI always resisted in media, SM, 2 – also how 2 measure #brandchat

brandingexpert: @BPerzanowski Um, risk and downside are part of planning your brand strategy. A lot more to think abt than logos…:D #brandchat

DrFernKazlow: @kendallthiessen Than focus on community vs control “should” be part of their brand/brand strategy! #brandchat

BPerzanowski: Challenge w/ many mktg initiatives is need for ROI. Not easily attributable to 1 initiative; makes justification 2 CFO difficult. #brandchat

kendallthiessen: @DrFernKazlow I agree but I think people equate brand strategy and control. similar issues when I worked with open source types #brandchat

kendallthiessen: @DrFernKazlow Somehow open source community eschewed anything that looked like mngt and many suffered as a result #brandchat

DrFernKazlow: I show entrepreneurs how 2 remember m&m’s: maximize & monetize biz,brand& social media thru PowerConnecting #brandchat

innovate: We help people execute great conversational marketing OR build a culture of continuous innovation in their organization #brandchat

@andrewmueller: I solve problems by helping CEO’s and execs devise + impement strategies and tactics to get specific results #brandchat


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