#brandchat – April 22nd recap

Posted: April 24, 2009 in brandchat recap
Tags: , , , , ,

Here’s the recap of this week’s #brandchat. For the full conversation be sure to http://search.twitter.com and seek out #brandchat.

Questions for NEXT WEEK’S #brandchat (April 29th) will be posted to our #brandchat Facebook page located at http://tinyurl.com/brandchat-FB

Here’s the recap! Hope you’ll join in on the conversation (convo)!

  • Question 1: Resources + thoughts on how colors and image impact your brand (personally and/or your company)

jemcgrew: Q1– colors and image def impact brand. We have seen a trend in recent years of vibrant colors and 3D Logo renderings #brandchat

neilmckenzphoto: Q1: Colors have to be appropriate for the bus/brand. Images have to be authentic. #brandchat

DavidSandusky: Q1 1 i’m blue http://www.toiletpaperentrepreneur.com/blog/how-important-is-color-in-business-one-word-extremely #brandchat

andrewmueller Image: Anything from UR employees professional dress, 2 letterhead, 2 logo, brochures, twitterback, etc. #brandchat

DavidSandusky: Q1 I wear a lot of blue because I am told it brings out my eyes lol #brandchat

pmarckworth: colors &images represent your brand promise – they’re shortcuts that reminds people they know you & hopefully prefer you #brandchat

McCourtRealtor: Q1: 2 me, the colors speak volumes – many studies done but don’t have my fingers on any of them right now, any1 else? #brandchat

rongraham1: @mariaduron, our company must establish a recognizable face; our colors are part of that. And my partner thinks they’re hot. LOL #brandchat

aliciafalcone: @mccourrealter:Q1 yes, there is a whole psychology to color #brandchat

andrewmueller: certain customer groups have stong association to certain colors, important to research before choosing #brandchat

jemcgrew: @andrewmueller especially depending on your geographical location #brandchat

mariaduron: @neilmckenzphoto Yes, I have. As speaker, always been told, look better than foto Nothing worse than U looking ancient in person #brandchat

searchguru: Q1: Website should reflect same identity as rest of marcomm, with real photos #brandchat

andrewmueller: research underutilized in brand development. Wing and a prayer for many #brandchat

andrewmueller: @brandchat first you need to identify your target customers, many college students have done thesis on this + have been published #brandchat

neilmckenzphoto: Q1: Colors have a cultural component as well as they type of bus they represent. Red for hamburgers, not so good for a lawyer. #brandchat

andrewmueller: @brandchat Identify a company that successfully targets your customers and study the colors they use #brandchat

searchguru: @neilmckenzphoto Purple thought to appeal to only women, I find this untrue #brandchat

pmarckworth: there’s a color institiute in Toronto (can’t remember name) – does great research on color trends and meaning + Pantone Co. #brandchat

DavidSandusky: I think @TPEntrepreneur had a good post on color choice #brandchat

rongraham1: @brandchat, this may seem corny: we chose our colors from the Eastern Goldfinch, NJ state bird: gold, black, white. It works! #brandchat

neilmckenzphoto: Q1: There is a whole field of study of what effect colors have on people. Something about green for jails and pub schools. #brandchat

rongraham1: @searchguru, my high school’s colors are purple and white. I’ll always be willing to use purple. It’s royal. 🙂 #brandchat

SirHendrix: corporate identity (CI) is the ensemble of corporate vision, values, and culture that goes with a design rationale. #brandchat

neilmckenzphoto: Q1: @mariaduron Absolutely. Some colors make you relaxed, others make you excited.. #brandchat

aliciafalcone: @sirhendrix @brandchat: Value, vision and culture completely underrated in brand development #brandchat

searchguru: Article on Marketing of colors: http://www.precisionintermedia.com/color.html #brandchat

SirHendrix: i realize that on this platform, corporate identity is commonly reduced to corporate design (CD): visual appearance, logo, colors #brandchat

jemcgrew: Kodak did a really cool one a couple of years ago about color and images #brandchat

aliciafalcone So, agreed. Most want 2 promote faster than anything else. Really need to know what Ur promoting first. #brandchat

pmarckworth: color has the power to instill images &communicate emotion. more animated conversations in red rooms; yellow is optimistic etc. #brandchat

neilmckenzphoto: Q1: @SirHendrix – yes many people confuse a logo for a brand. #brandchat

neilmckenzphoto: Q1: Logo = brand – for sure if you are in the cattle business. #brandchat

andrewmueller: When enough customers have a common gut feeling about you, you can be said to have brand #brandchat

brandingexpert: IMHO: Logo is simply the visual expression of the brand strategy. Tagline is often the text version. #brandchat

jemcgrew: @brandingexpert AND hopefully they work together to create a strong connection in the industry the company is working in #brandchat

SirHendrix: that’s why BRANDING and CORPORATE IDENTITY are related but different fields. today culture is often called “internal branding”. #brandchat

brandingexpert: @rongraham1 Startups ALWAYS have time for brand strategy. Those who don’t wonder why they can’t get investors. #brandchat

  • Question 2: Brainstorm – creative ways personal brands + company brands have used video online in their brand development, promotion?

searchguru Q2: Blendtec – Will it Blend videos <good example! + @garyvee 2 really exudes his personal brand> #brandchat

neilmckenzphoto: Q2: Have seen many videos online to promote personal brands. Most are not very well done and don’t reinforce or help the brand. #brandchat

SirHendrix: in common sense, the visual appearance (design) is simply (mis)interpreted as “branding” #brandchat

searchguru: Promoted the brand and is fun to watch as well. Humor sells best #brandchat

DavidSandusky: Q2 Home Depot does a lot of video from well produced to basic (by design perhaps) #brandchat

rongraham1: @neilmckenzphoto, is it for us to say whose brand is helped, if we don’t know them? Maybe it’s more we wouldn’t do what they do. #brandchat

McCourtRealtor: Q2: ve seen many realtors get it wrong in video.Just thinkin’ virtual tours will solve it all + R poor quality, what shows then? #brandchat

@searchguru @garyvee is branding his expertise as wine expert

andrewmueller the Ford Fiesta Movement gave 100 Fiestas to SM trendsetters and asked them to blog vlog experiences,bold+brave #brandchat

searchguru: Best book to read for branding def. and info is by @brandingexpert #brandchat

rongraham1 @searchguru, though I agree about @garyvee, I believe he brands himself more as a whole person,a good guy+expert 2 #brandchat

searchguru: Another excellent example of personal branding is Oprah #brandchat

  • Question 3: Ashton Kutcher recently became the first person to get 1 million Twitter followers beating out CNN.  It went viral with video, donation to a charity, contests.  What did you learn from that, that you would apply to your business or personal promotion?

jemcgrew: Q3 I think celebs can be brands…say like Madonna or Cher or Elton John #brandchat

jemcgrew: There are many celebs that make there money off who they are… Oprah is a very good example #brandchat

brandingexpert: @JEMcgrew Right. Think of brand strategy as your OS and your executions as apps that sit on the OS. #brandchat

DavidSandusky: Q3 yes some have a good brand and some have work to do. get me a “Tom Hanks” or get me Tom Hanks #brandchat

pmarckworth: celebs are perfect example of: if you don’t brand yourself someone else will & they may not be right #brandchat

DavidSandusky: Q3 Michael Jordan continues to come up. Now it is about vision #brandchat

rongraham1: @brandchat, celebrities are brands, yeah, but I seldom care to use them as examples. They’re on a path I can’t follow. LOL #brandchat

VitreousHumor: Celebrities are brands and the product. Social Media allows them to personally control the brand message. #brandchat #brandchat

db: Celebrities are just people. Their personal reflects their professional as should everyone. #brandchat

brandingexpert: @rongraham1 Celebrities aren’t brands at all. Awareness ≠ brand. #brandchat

brandcowboy: @andrewmueller Image is kind of an outdated concept, product of the mass media era. I think more about meaning than about image. #brandchat

innovate: Celebrities are brands but not all celebrities have much brand equity – Oprah and Donald Trump are good examples of people who do #brandchat

pmarckworth: good celeb brands are like good corporate brands – they’re recognizable, consistent & evoke emotional connection #brandchat

neilmckenzphoto: Q3: Celebrities are perfect examples of finely crafted brands. Are they real and authentic? – I need to think about that! #brandchat

innovate: But even normal people in the Internet age now have “brand” perceptions they need to manage and consciously develop #brandchat

andrewmueller: Oprah is one of the strongest brands of all! 1 of brands goals is to influence… #brandchat

brandingexpert: @rongraham1 I’ve done lots of both. Brand strategy is the broad base for biz success w/ all it touches: investors, media, users. #brandchat

andrewmueller: Celebrities that use twitter will not be able to meet the demands of authenticity, transparency, and interaction #brandchat

SirHendrix: if you can’t charge expert fees, don’t tell you’re branded. #brandchat

VitreousHumor: On Q3, @aplusk topped 1 mil but @oprah is nearing 500k in 5 days showing impact of multiple channels on brand building #brandchat

jemcgrew: Q3 cont.– I learn valuable “what not” to do…more times than not celebs make mistakes with their per brand we can learn from #brandchat

Yuricon I think consumers have a much more personal definition of “brand” than most marketers think. #brandchat

SirHendrix: Q3 lessons from kutcher: be the david. #brandchat

db: @rongraham1 @brandingexpert Every has a brand. Whether or not you choose to acknowledge it is your choice #brandchat

VitreousHumor: @brandingexpert Oprah’s brand strategy is support of her cult of personality. Her product is just her seal of approval #brandchat

Yuricon: What interests me is not so much what brand managers or SM people think brand is, but what consumers think it is. #brandchat

brandingexpert: If you think celebrity is truly brand-worthy, ask yourself where Ricky Martin is today! 😀 #brandchat

DavidSandusky: @brandingexpert Ricky Martin: brands die. Brands are not always good either, but they still exist #brandchat

neilmckenzphoto: Q3: @brandingexpert If Oprah recommended you then I venture to guess that you would be VERY busy. How would you explain it? #brandchat

brandingexpert: @neilmckenzphoto Oprah is a media tactic, not a brand. As are most celebs. #brandchat

McCourtRealtor: @brandingexpert Disagree. She’s a brand + a strong one at that. #brandchat

brandingexpert: @neilmckenzphoto Oprah is the media version of WalMart. If they buy a your stuff, you sell a lot too. Because of media, tho. #brandchat

searchguru: Oprah and other celebs understand trad. media #brandchat

Yuricon: @brandingexpert And, as we’ve discussed before, celebs distract – great for their personal PR, bad for the actual thing. #brandchat

pmarckworth: Oprah’s brand: role model, mentor, girlfriend = believability & trust #brandchat

aliciafalcone: @Yuricon Yes, because brands are perceptions and emotions of the customer about their relationship with your company (aka brand).#brandchat

neilmckenzphoto: Q3: @brandingexpert Agree that Oprah is a media tactic – one that reinforces her brand. #brandchat

Yuricon: @searchguru Problem with that is that celebs dominate media and are replacements for news for most. #brandchat

andrewmueller: RT @pmarckworth: Oprah’s brand: role model, mentor, girlfriend = believability & trust #brandchat>> Strong influencial brand

aliciafalcone: @brandingexpert Oprah’s brand: powerful communicator, media mogul #brandchat

brandingexpert: @andrewmueller Oprah is essentially a distribution channel. #brandchat

searchguru Yes, they do+ @aplusk has handle on SM compared to Martha Stewart on Twitter announced on Leno not planning 2 convo #brandchat

db: Wikipedia: A brand is a collection of experiences & associations connected with a service a person or any other entity #brandchat

searchguru: @db not a good source for def. Suggest using dictionary instead #brandchat

db: Dictionary.com: brand- a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. #brandchat

SirHendrix: as celebrities are celebrities, they don’t need to be a brand at all. #brandchat

andrewmueller: @brandingexpert TV Advertising (media) is still the most effective chanel for brand awareness #brandchat

SirHendrix: Q3 lessons from kutcher et al: “use malaria to add CSR to your brand.” #brandchat

SirHendrix: Q3 more politely: bind your personal goal to a good cause so that people follow (and offer bribes BTW) #brandchat


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