Lively conversation for this past #brandchat (04-15) as we discussed do you COMMUNICATE your brand or do you CREATE your brand? Lots of insights, powerful feelings, a little banter yet always great discussion!
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Well, let’s get on with it…here’s what the DISCUSSION QUESTIONS are for #brandchat 04-22-2009, 10 a.m. CST, live and streaming on Twitter:
- Question 1: Resources + thoughts on how colors and image impact your brand (personally and/or your company)
- Question 2: Brainstorm – creative ways personal brands + company brands have used video online in their brand development, promotion?
- NOTE: Be nice on #brandchat – no need to DIS anyone or their profession. Whether you believe in personal branding or not, we can agree to disagree and still have viable conversation under the premise that people do business with people.
- Question 3: Ashton Kutcher recently became the first person to get 1 million Twitter followers beating out CNN. It went viral with video, donation to a charity, contests. What did you learn from that, that you would apply to your business or personal promotion?
- Question 4: What are some of the best uses of video for brand development that you’ve seen? (This question will be the first one for the following #brandchat is time does not permit ample discussion time for it).
Transcript #brandchat 04-15
Question 1: Some say you have to CREATE your brand and others say you must COMMUNICATE it – what steps have you taken do to either?
SirHendrix U neither create nor communicate your “brand”. brand result of your strategic interaction with the marketplace. #brandchat
neilmckenzphoto: Q1: To have a great brand you must create it & communicate it. To maintain a great brand you must keep creating & communicating. #brandchat
DrFernKazlow: Can’t communicate what doesn’t exist! !st create brand, then use w/ aligned communication( verbal & non/v) #brandchat
profitpuzzle: “Profit Solved” a brand to be born with the help of #brandchat
DrFernKazlow: @profitpuzzle good point – you need a strategy to create a powerful brand #brandchat
brandingexpert: “If you don’t lead, they can’t follow” YOU create the brand. #brandchat
SirHendrix: @profitpuzzle you don’t create a brand, you create a brand strategy. #brandchat
innovate: Ultimately customers determine what your brand means – not what you think it means – success is when the two match #brandchat
brandingexpert: Q1 Your job is to set users’ expectations. IF your brand doesn’t, they set their own and NOBODY is happy. #brandchat
DrFernKazlow: oops – meant then use aligned communication ( not with aligned communication) #brandchat
SirHendrix: Q1 step1: you create your BRAND STRATEGY. step2: you communicate your BRAND MESSAGE (marketing, pr, creative execution, etc.) #brandchat
pmarckworth: you have to understand your brand & create strategy before you can communicate it #brandchat
andrewmueller: RT @SirHendrix: @profitpuzzle you don’t create a brand, you create a brand strategy. #brandchat AGREED!
profitpuzzle: what’s in a brand strategy if not the essence of ur brand #brandchat
brandingexpert: Q1 Users “creating” a brand is foolish notion created by ppl who never ran a biz. New Age junk. You lead, they follow #brandchat
andrewmueller: @brandingexpert If you believe your customers are just following you are missing the opportunity to create brand evangelists #brandchat
McCourtRealtor: Q1: Focus on my niche + what they say I am + make sure it’s authentic 2 core values of agency #brandchat
SirHendrix: @innovate customers don’t determine a brand, they perceive a brand, an IMAGE in their mind. #brandchat
neilmckenzphoto: Q1:Creating my brand by providing exceptional service.Communicating my brand through referrals and traditional marketing channels #brandchat
SirHendrix: it’s a BIG mistake to let customers determine your brand: you don’t lead your own business. #brandchat
mariaduron: RT @brandingexpert Q1 Users “creating” a brand is foolish notion created by ppl who never ran a biz. New Age junk. You lead, they #brandchat
andrewmueller: @brandingexpert Users don’t create brand but the only place brand exists is in the mind of the customer. Nothing else matters. #brandchat
neilmckenzphoto: Q1: @brandingexpert You can’t create a brand out of nothing. Your brand is created by everything you do. #brandchat
Question 2: Social Media Begins with Listening, Not Branding-recent discussion on Biznik + Twitter. Agree? Disagree? Thoughts?
pmarckworth ultimately your brand is a promise to customers and if you don’t follow through you lose them #brandchat
brandingexpert: “Branding is getting your prospects to perceive you as the only solution to their problem.” #brandchat
McCourtRealtor: @SirHendrix Don’t agree. Positioning is not authentic. What’s the company’s core values? Niche? Define positioning. #brandchat
craigritchie #brandchat Remember brandchatters, you’re talking about concepts here, i suggest backing up statements with examples.
SirHendrix: @neilmckenzphoto everything you do: starts with your positioning in the marketplace. BIG difference. #brandchat
brandingexpert: @brandchat Agreed. Brand is the promise, products/services are proof of that promise. #brandchat
innovate: To be successful in social media, you need to listen first while simultaneously planning and refining your engagement strategy #brandchat
Thandelike “customers determine what your brand means – not what you think it means – success is when the two match” #brandchat
innovate: In social media, you join the conversation, not control it, so you have to see what people are talking about before joining #brandchat
innovate Q2: you need to listen first while simultaneously planning and refining your engagement strategy #brandchat
pmarckworth: @innovate Yes, listening is critical. #brandchat
brandingexpert: IMHO: Social media is a radar ping. You send out and see what comes back, then analyze. #brandchat
DrFernKazlow: Tricky. Brand must be in place & ever present guidepost. & U must also always be listening – its a process. #brandchat
mariaduron: Yes, branding + marketing are totally different things. Marketing defined is creating an environment 4 positive exchange. #brandchat
SirHendrix: @innovate i appreciate that. but some people are successful by CONTROLLING in social media instead of listening. #brandchat
DrFernKazlow: Listening is key in finding point of connection. #brandchat
mariaduron: Q2: Social media is just another tool to “hear” convo. Customers r talking about U + U cannot CONTROL that. #brandchat
innovate: @sirhendrix Listening is first step, adding value to the conversation comes next, and control goes to whoever delivers most value #brandchat
Jon_Nelson: Yes, you must listen. But having a brand on twitter forces you to take action otherwise there’s nothing to listen to, no? #brandchat
andrewmueller: @brandingexpert the interaction of your products, services, co, and employees with customers that creates perception #brandchat
profitpuzzle: Q2 – u may be able to guide the conversation by openly participating in it? #brandchat
neilmckenzphoto: Q2: Social media is about listening and interacting. Consider it just another part of one’s marketing mix. #brandchat
andrewmueller: Q2 you can influence how your customers talk about you by the interactions that you have with them at all touchpoints #brandchat
Question 3: Resources + thoughts on how colors and image impact your brand (personally and/or your company)
AleciaHuck: Colors and images should give people a “taste” of who you are, an image, a flavor, a smell (?) even #brandchat
brandingexpert So, does IDENTITY include name + reputation? #brandchat
pmarckworth: @AleciaHuck Images and colors are also short cuts that remind people who you are and why they prefer you #brandchat
neilmckenzphoto: Pitch: Whether you need great images for your “image” or “brand” I offer a unique mix of photography + marketing experience. #brandchat
SirHendrix: @pmarckworth images and colors carry emotional meanings, but they are used as SIGNS that have to refer to a concept. #brandchat
DavidSandusky: @brandingexpert sounds like a personal brand campaign, good luck! #brandchat
This edition of #brandchat brought to you by @DavidSandusky + @MariaDuron….follow us!