Questions for #brandchat 04-22 + transcript of #brandchat 04-15

Posted: April 17, 2009 in #brandchat topics, brandchat recap
Tags: , , ,

Lively conversation for this past #brandchat (04-15) as we discussed do you COMMUNICATE your brand or do you CREATE your brand?  Lots of insights, powerful feelings, a little banter yet always great discussion!

If you ever would like to throw a question to be discussed in #brandchat, just leave a comment here or join the #brandchat group at Facebook and write your thoughts on the wall.

If any chat is “undone” or if you’re ever not feeling that you had the best opportunity to be completely heard (either Twitter, Tweetgrid or Tweetchat were slow….as was the case this past #brandchat, or if you would just like to finish your thought on the convo, feel free to jump on in and pose your remaining thoughts or questions on Your Brand Plan forums. Continue your thought there and get more insight and opportunities for connection!

And, if you’re a regular #brandchatter then be listed on the tab, Tweeple of #brandchat. Leave it as a comment under Tweeple! and be sure to describe what you do (in 140 characters or less).

Well, let’s get on with it…here’s what the DISCUSSION QUESTIONS are for #brandchat 04-22-2009, 10 a.m. CST, live and streaming on Twitter:

  • Question 1: Resources + thoughts on how colors and image impact your brand (personally and/or your company)
  • Question 2: Brainstorm – creative ways personal brands + company brands have used video online in their brand development, promotion?
  • NOTE: Be nice on #brandchat – no need to DIS anyone or their profession.  Whether you believe in personal branding or not, we can agree to disagree and still have viable conversation under the premise that people do business with people.
  • Question 3: Ashton Kutcher recently became the first person to get 1 million Twitter followers beating out CNN.  It went viral with video, donation to a charity, contests.  What did you learn from that, that you would apply to your business or personal promotion?
  • Question 4: What are some of the best uses of video for brand development that you’ve seen?  (This question will be the first one for the following #brandchat is time does not permit ample discussion time for it).

Transcript #brandchat 04-15

Question 1: Some say you have to CREATE your brand and others say you must COMMUNICATE it – what steps have you taken do to either?

SirHendrix U neither create nor communicate your “brand”. brand result of your strategic interaction with the marketplace. #brandchat

neilmckenzphoto: Q1: To have a great brand you must create it & communicate it. To maintain a great brand you must keep creating & communicating. #brandchat

DrFernKazlow: Can’t communicate what doesn’t exist! !st create brand, then use w/ aligned communication( verbal & non/v) #brandchat

profitpuzzle: “Profit Solved” a brand to be born with the help of #brandchat

DrFernKazlow: @profitpuzzle good point – you need a strategy to create a powerful brand #brandchat

brandingexpert: “If you don’t lead, they can’t follow” YOU create the brand. #brandchat

SirHendrix: @profitpuzzle you don’t create a brand, you create a brand strategy. #brandchat

innovate: Ultimately customers determine what your brand means – not what you think it means – success is when the two match #brandchat

brandingexpert: Q1 Your job is to set users’ expectations. IF your brand doesn’t, they set their own and NOBODY is happy. #brandchat

DrFernKazlow: oops – meant then use aligned communication ( not with aligned communication) #brandchat

SirHendrix: Q1 step1: you create your BRAND STRATEGY. step2: you communicate your BRAND MESSAGE (marketing, pr, creative execution, etc.) #brandchat

pmarckworth: you have to understand your brand & create strategy before you can communicate it #brandchat

andrewmueller: RT @SirHendrix: @profitpuzzle you don’t create a brand, you create a brand strategy. #brandchat AGREED!

profitpuzzle: what’s in a brand strategy if not the essence of ur brand #brandchat

brandingexpert: Q1 Users “creating” a brand is foolish notion created by ppl who never ran a biz. New Age junk. You lead, they follow #brandchat

andrewmueller: @brandingexpert If you believe your customers are just following you are missing the opportunity to create brand evangelists #brandchat

McCourtRealtor: Q1: Focus on my niche + what they say I am + make sure it’s authentic 2 core values of agency #brandchat

SirHendrix: @innovate customers don’t determine a brand, they perceive a brand, an IMAGE in their mind. #brandchat

neilmckenzphoto: Q1:Creating my brand by providing exceptional service.Communicating my brand through referrals and traditional marketing channels #brandchat

SirHendrix: it’s a BIG mistake to let customers determine your brand: you don’t lead your own business. #brandchat

mariaduron: RT @brandingexpert Q1 Users “creating” a brand is foolish notion created by ppl who never ran a biz. New Age junk. You lead, they #brandchat

andrewmueller: @brandingexpert Users don’t create brand but the only place brand exists is in the mind of the customer. Nothing else matters. #brandchat

neilmckenzphoto: Q1: @brandingexpert You can’t create a brand out of nothing. Your brand is created by everything you do. #brandchat

Question 2: Social Media Begins with Listening, Not Branding-recent discussion on Biznik + Twitter.  Agree? Disagree? Thoughts?

pmarckworth ultimately your brand is a promise to customers and if you don’t follow through you lose them #brandchat

brandingexpert: “Branding is getting your prospects to perceive you as the only solution to their problem.” #brandchat

McCourtRealtor: @SirHendrix Don’t agree. Positioning is not authentic. What’s the company’s core values? Niche? Define positioning. #brandchat

craigritchie #brandchat Remember brandchatters, you’re talking about concepts here, i suggest backing up statements with examples.

SirHendrix: @neilmckenzphoto everything you do: starts with your positioning in the marketplace. BIG difference. #brandchat

brandingexpert: @brandchat Agreed. Brand is the promise, products/services are proof of that promise. #brandchat

innovate: To be successful in social media, you need to listen first while simultaneously planning and refining your engagement strategy #brandchat

Thandelike “customers determine what your brand means – not what you think it means – success is when the two match” #brandchat

innovate: In social media, you join the conversation, not control it, so you have to see what people are talking about before joining #brandchat

innovate Q2: you need to listen first while simultaneously planning and refining your engagement strategy #brandchat

pmarckworth: @innovate Yes, listening is critical. #brandchat

brandingexpert: IMHO: Social media is a radar ping. You send out and see what comes back, then analyze. #brandchat

DrFernKazlow: Tricky. Brand must be in place & ever present guidepost. & U must also always be listening – its a process. #brandchat

mariaduron: Yes, branding + marketing are totally different things. Marketing defined is creating an environment 4 positive exchange. #brandchat

SirHendrix: @innovate i appreciate that. but some people are successful by CONTROLLING in social media instead of listening. #brandchat

DrFernKazlow: Listening is key in finding point of connection. #brandchat

mariaduron: Q2: Social media is just another tool to “hear” convo. Customers r talking about U + U cannot CONTROL that. #brandchat

innovate: @sirhendrix Listening is first step, adding value to the conversation comes next, and control goes to whoever delivers most value #brandchat

Jon_Nelson: Yes, you must listen. But having a brand on twitter forces you to take action otherwise there’s nothing to listen to, no? #brandchat

andrewmueller: @brandingexpert the interaction of your products, services, co, and employees with customers that creates perception #brandchat

profitpuzzle: Q2 – u may be able to guide the conversation by openly participating in it? #brandchat

neilmckenzphoto: Q2: Social media is about listening and interacting. Consider it just another part of one’s marketing mix. #brandchat

andrewmueller: Q2 you can influence how your customers talk about you by the interactions that you have with them at all touchpoints #brandchat

Question 3: Resources + thoughts on how colors and image impact your brand (personally and/or your company)

AleciaHuck: Colors and images should give people a “taste” of who you are, an image, a flavor, a smell (?) even #brandchat

brandingexpert So, does IDENTITY include name + reputation? #brandchat

pmarckworth: @AleciaHuck Images and colors are also short cuts that remind people who you are and why they prefer you #brandchat

neilmckenzphoto: Pitch: Whether you need great images for your “image” or “brand” I offer a unique mix of photography + marketing experience. #brandchat

SirHendrix: @pmarckworth images and colors carry emotional meanings, but they are used as SIGNS that have to refer to a concept. #brandchat

DavidSandusky: @brandingexpert sounds like a personal brand campaign, good luck! #brandchat

This edition of #brandchat brought to you by @DavidSandusky + @MariaDuron….follow us!


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