Here are the questions we’ll be chatting about on Wednesday, April 15th, 10 a.m. CST via Twitter.
April 15th, 2009 – #brandchat
- Question 1: Some say you have to CREATE your brand and others say you must COMMUNICATE it – what steps have you taken do to either?
- Question 2: Social Media Begins with Listening, Not Branding-recent discussion on Biznik + Twitter. Agree? Disagree? Thoughts?
- Question 3: Resources + thoughts on how colors and image impact your brand (personally and/or your company)
- Question 4: Brainstorm – creative ways personal brands + company brands have used video online in their brand development, promotion?
See you on Wednesday!
#brandchat recap 9th edition
Q1: How have you created community around your brand (personal or company)?
BPerzanowski: UR missed + got UR message about jury duty – good citizenship! 🙂 #brandchat
DrFernKazlow: Q1 1st step in building community-vital 2 have niche Id’ed & aligned w/ u & Ur bran -once done next steps clear #brandchat
mcolacurcio: R communities of customers existed long before us. It’s up to us to engage with them + be allowed to participate #brandchat
kimbrater: Building community key 2 org internally + externally. Internal adoption fosters brand ambassadors who deliver brand #brandchat
neilmckenzphoto: I am working on creating a community around my brand by being visible, being active in the community and deli #brandchat
Q2:How have you managed damage control around your brand (personal or company)? Or, what best practices have you observed/experienced?
jemcgrew: #brandchat, word of mouth is still the most powerful marketing in my book #brandchat
DrFernKazlow: Q2 There R entire industries that r being slaughtered+individuals who have done nothing wrong r going down w/ship #brandchat
kimbrater: Q2 Strong brands also mitigate risk by having plans in place in advance for potential crisis.Authentic in adversity #brandchat
DavidSandusky: Q2 great brand get benefit of doubt when mistakes are made #brandchat
andrewmueller: damagecontrol-best managed take responsibiliity,being authentic+taking advantage of opportunity deliver promise #brandchat
DrFernKazlow: Q2 If branded badly -damage control is one continuous. 1st step get branding correct,then align EVERYTHING U do #brandchat
Mcolacurcio: Q2 The truth is a one day story. Address issues early, often and with honesty. #brandchat
kimbrater: A critical step 2 building brand community 2 start internally. Brand must b driven from top (CEO) + be authentic. #brandchat
Q3: What are your Steps – 1, 2 + 3 of how you manage your brand or company brand on a weekly basis?
blogbrevity: Q3 Acknowledge and take “responsibility” especially if it is negative! #brandchat
db: Q3. Monitor, engage and implement#brandchat
jemcgrew Q3: I monitor press feeds, converse on twitter and interact at business socials #brandchat
NancyMarmolejo Q3: 1- consistency in “voice” 2-monitor w/ Tweetlater 3-make new connections #brandchat
DrFernKazlow: Q3- WKLY: ck if aligned w/ U, brand, biz, niche – make sure relevant & innovative, consistent – & still the FIX #brandchat