What We Are Wondering About For #brandchat April 15, 2009 + #brandchat recap 9th edition

Posted: April 14, 2009 in #brandchat topics, Twitter
Tags: , , ,

Here are the questions we’ll be chatting about on Wednesday, April 15th, 10 a.m. CST via Twitter.

April 15th, 2009 – #brandchat

  • Question 1: Some say you have to CREATE your brand and others say you must COMMUNICATE it – what steps have you taken do to either?
  • Question 2: Social Media Begins with Listening, Not Branding-recent discussion on Biznik + Twitter.  Agree? Disagree? Thoughts?
  • Question 3: Resources + thoughts on how colors and image impact your brand (personally and/or your company)
  • Question 4: Brainstorm – creative ways personal brands + company brands have used video online in their brand development, promotion?

See you on Wednesday!

#brandchat recap 9th edition

Q1: How have you created community around your brand (personal or company)?

BPerzanowski: UR missed + got UR message about jury duty – good citizenship! 🙂 #brandchat

DrFernKazlow: Q1 1st step in building community-vital 2 have niche Id’ed & aligned w/ u & Ur bran -once done next steps clear #brandchat

mcolacurcio: R communities of customers existed long before us. It’s up to us to engage with them + be allowed to participate #brandchat

kimbrater: Building community key 2 org internally + externally. Internal adoption fosters brand ambassadors who deliver brand #brandchat

neilmckenzphoto: I am working on creating a community around my brand by being visible, being active in the community and deli #brandchat

karatcopy: RT @DrFernKazlow: Q1 – Be a welcoming and excited presence – abt THEM, ur brand, and the mutual connection!

jemcgrew: #brandchat, word of mouth is still the most powerful marketing in my book

jemcgrew:  #brandchat Jonathan McGrew here designer + Q3: I monitor press feeds, converse on twitter and interact at business socials

DavidSandusky: Q1 listening to community is key#brandchat

kimbrater: RT @DavidSandusky Q1 listening to community is key << Yes, far too many orgs spend too much time “talking” and don’t listen. #brandchat

McCourtRealtor: RT @neilmckenzphoto Q1: @davidsandusky Listening is certainly key + so is engaging + providing help where U can. As Ualways do! #brandchat

kimbrater: A critical step 2 building brand community 2 start internally. Brand must b driven from top (CEO) + be authentic. #brandchat

DavidSandusky: Q1 guest on Your Brand Radio add value to community every time rather than sell-attracts GREAT ppl #brandchat

DrFernKazlow: Q1 – Correct branding lays down the black how to foot prints on the dance floor. #brandchat

DavidSandusky: Q1 @YourBrandRadio has created a unique support community on and offline #brandchat


Q2:How have you managed damage control around your brand (personal or company)? Or, what best practices have you observed/experienced?

jemcgrew: #brandchat, word of mouth is still the most powerful marketing in my book #brandchat

DrFernKazlow: Q2 There R entire industries that r being slaughtered+individuals who have done nothing wrong r going down w/ship #brandchat

kimbrater: Q2 Strong brands also mitigate risk by having plans in place in advance for potential crisis.Authentic in adversity #brandchat

blogbrevity @DrFernKazlow Important to have an “authentic” voice! #brandchat

DavidSandusky: Q2 great brand get benefit of doubt when mistakes are made #brandchat

andrewmueller: damagecontrol-best managed take responsibiliity,being authentic+taking advantage of opportunity deliver promise #brandchat

DrFernKazlow: Q2 If branded badly -damage control is one continuous. 1st step get branding correct,then align EVERYTHING U do #brandchat

Mcolacurcio: Q2 The truth is a one day story. Address issues early, often and with honesty. #brandchat

kimbrater: A critical step 2 building brand community 2 start internally. Brand must b driven from top (CEO) + be authentic. #brandchat

DrFernKazlow: @andrewmueller Yes! And needs to continuous – Biz need to being engaged in every aspect of doing & planning. #brandchat

gtcoop: RT @RandomReTweet: RT @DrFernKazlow Q2 – Sometimes damage not of your making – even the way you do damage control is critical#brandchat

DrFernKazlow: Q2 Use the turn-around as an opportunity to make your brand and your relationship even stronger! #brandchat

DrFernKazlow: Q2 Damage control: authentic, genuine, truthful, own up to make mistakes – don’t promise anything U r not going 2 do or > damage. #brandchat

kimbrater: Q2 If you consistently deliver on your brand promise, customers will be more forgiving in tough times. Employees too. #brandchat

neilmckenzphoto: Q2: Fortunately I haven’t had to manage damage control around my brand. I offer a no questions asked money back guar-good so far. #brandchat


Q3: What are your Steps – 1, 2 + 3 of how you manage your brand or company brand on a weekly basis?

blogbrevity:  Q3 Acknowledge and take “responsibility” especially if it is negative! #brandchat

kimbrater:  Q3: RT @db “monitor, engage and implement” << And, deliver. #brandchat

NancyMarmolejo: Q3- what are people using 2 monitor? @tweetbeep? @tweetlater? both? others?


db: Q3. Monitor, engage and implement#brandchat

jemcgrew Q3: I monitor press feeds, converse on twitter and interact at business socials #brandchat

NancyMarmolejo Q3: 1- consistency in “voice” 2-monitor w/ Tweetlater 3-make new connections #brandchat

neilmckenzphoto: Q3: Steps to manage brand – be authentic, honest, unique, engaging, add value and deliver great results. #brandchat

DrFernKazlow: Q3- WKLY: ck if aligned w/ U, brand, biz, niche – make sure relevant & innovative, consistent – & still the FIX #brandchat

DavidSandusky: Q3 1-set example 2-stay true 3- do what I say I’m going to do #brandchat


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