Archive for April, 2009

Join us for #brandchat on April 29th, via Twitter at 11 a.m. ET/10 a.m. CT/ 9 a.m. MT/ 8 a.m. ET

The discussion questions for #brandchat – April 29th, can be foun here : http://www.facebook.com/pages/brandchat/76086901726

To follow the convo in focused manner, use this tweetgrid.  http://is.gd/jkLd

Or, use Tweetchat.com then login with Ur twitter ID + passwrd + the room is brandchat + hashtag will b in all tweets . #brandchat

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Here’s the recap of this week’s #brandchat. For the full conversation be sure to http://search.twitter.com and seek out #brandchat.

Questions for NEXT WEEK’S #brandchat (April 29th) will be posted to our #brandchat Facebook page located at http://tinyurl.com/brandchat-FB

Here’s the recap! Hope you’ll join in on the conversation (convo)!

  • Question 1: Resources + thoughts on how colors and image impact your brand (personally and/or your company)

jemcgrew: Q1– colors and image def impact brand. We have seen a trend in recent years of vibrant colors and 3D Logo renderings #brandchat

neilmckenzphoto: Q1: Colors have to be appropriate for the bus/brand. Images have to be authentic. #brandchat

DavidSandusky: Q1 1 i’m blue http://www.toiletpaperentrepreneur.com/blog/how-important-is-color-in-business-one-word-extremely #brandchat

andrewmueller Image: Anything from UR employees professional dress, 2 letterhead, 2 logo, brochures, twitterback, etc. #brandchat

DavidSandusky: Q1 I wear a lot of blue because I am told it brings out my eyes lol #brandchat

pmarckworth: colors &images represent your brand promise – they’re shortcuts that reminds people they know you & hopefully prefer you #brandchat

McCourtRealtor: Q1: 2 me, the colors speak volumes – many studies done but don’t have my fingers on any of them right now, any1 else? #brandchat

rongraham1: @mariaduron, our company must establish a recognizable face; our colors are part of that. And my partner thinks they’re hot. LOL #brandchat

aliciafalcone: @mccourrealter:Q1 yes, there is a whole psychology to color #brandchat

andrewmueller: certain customer groups have stong association to certain colors, important to research before choosing #brandchat

jemcgrew: @andrewmueller especially depending on your geographical location #brandchat

mariaduron: @neilmckenzphoto Yes, I have. As speaker, always been told, look better than foto Nothing worse than U looking ancient in person #brandchat

searchguru: Q1: Website should reflect same identity as rest of marcomm, with real photos #brandchat

andrewmueller: research underutilized in brand development. Wing and a prayer for many #brandchat

andrewmueller: @brandchat first you need to identify your target customers, many college students have done thesis on this + have been published #brandchat

neilmckenzphoto: Q1: Colors have a cultural component as well as they type of bus they represent. Red for hamburgers, not so good for a lawyer. #brandchat

andrewmueller: @brandchat Identify a company that successfully targets your customers and study the colors they use #brandchat

searchguru: @neilmckenzphoto Purple thought to appeal to only women, I find this untrue #brandchat

pmarckworth: there’s a color institiute in Toronto (can’t remember name) – does great research on color trends and meaning + Pantone Co. #brandchat

DavidSandusky: I think @TPEntrepreneur had a good post on color choice #brandchat

rongraham1: @brandchat, this may seem corny: we chose our colors from the Eastern Goldfinch, NJ state bird: gold, black, white. It works! #brandchat

neilmckenzphoto: Q1: There is a whole field of study of what effect colors have on people. Something about green for jails and pub schools. #brandchat

rongraham1: @searchguru, my high school’s colors are purple and white. I’ll always be willing to use purple. It’s royal. 🙂 #brandchat

SirHendrix: corporate identity (CI) is the ensemble of corporate vision, values, and culture that goes with a design rationale. #brandchat

neilmckenzphoto: Q1: @mariaduron Absolutely. Some colors make you relaxed, others make you excited.. #brandchat

aliciafalcone: @sirhendrix @brandchat: Value, vision and culture completely underrated in brand development #brandchat

searchguru: Article on Marketing of colors: http://www.precisionintermedia.com/color.html #brandchat

SirHendrix: i realize that on this platform, corporate identity is commonly reduced to corporate design (CD): visual appearance, logo, colors #brandchat

jemcgrew: Kodak did a really cool one a couple of years ago about color and images #brandchat

aliciafalcone So, agreed. Most want 2 promote faster than anything else. Really need to know what Ur promoting first. #brandchat

pmarckworth: color has the power to instill images &communicate emotion. more animated conversations in red rooms; yellow is optimistic etc. #brandchat

neilmckenzphoto: Q1: @SirHendrix – yes many people confuse a logo for a brand. #brandchat

neilmckenzphoto: Q1: Logo = brand – for sure if you are in the cattle business. #brandchat

andrewmueller: When enough customers have a common gut feeling about you, you can be said to have brand #brandchat

brandingexpert: IMHO: Logo is simply the visual expression of the brand strategy. Tagline is often the text version. #brandchat

jemcgrew: @brandingexpert AND hopefully they work together to create a strong connection in the industry the company is working in #brandchat

SirHendrix: that’s why BRANDING and CORPORATE IDENTITY are related but different fields. today culture is often called “internal branding”. #brandchat

brandingexpert: @rongraham1 Startups ALWAYS have time for brand strategy. Those who don’t wonder why they can’t get investors. #brandchat

  • Question 2: Brainstorm – creative ways personal brands + company brands have used video online in their brand development, promotion?

searchguru Q2: Blendtec – Will it Blend videos <good example! + @garyvee 2 really exudes his personal brand> #brandchat

neilmckenzphoto: Q2: Have seen many videos online to promote personal brands. Most are not very well done and don’t reinforce or help the brand. #brandchat

SirHendrix: in common sense, the visual appearance (design) is simply (mis)interpreted as “branding” #brandchat

searchguru: Promoted the brand and is fun to watch as well. Humor sells best #brandchat

DavidSandusky: Q2 Home Depot does a lot of video from well produced to basic (by design perhaps) #brandchat

rongraham1: @neilmckenzphoto, is it for us to say whose brand is helped, if we don’t know them? Maybe it’s more we wouldn’t do what they do. #brandchat

McCourtRealtor: Q2: ve seen many realtors get it wrong in video.Just thinkin’ virtual tours will solve it all + R poor quality, what shows then? #brandchat

@searchguru @garyvee is branding his expertise as wine expert

andrewmueller the Ford Fiesta Movement gave 100 Fiestas to SM trendsetters and asked them to blog vlog experiences,bold+brave #brandchat

searchguru: Best book to read for branding def. and info is by @brandingexpert #brandchat

rongraham1 @searchguru, though I agree about @garyvee, I believe he brands himself more as a whole person,a good guy+expert 2 #brandchat

searchguru: Another excellent example of personal branding is Oprah #brandchat

  • Question 3: Ashton Kutcher recently became the first person to get 1 million Twitter followers beating out CNN.  It went viral with video, donation to a charity, contests.  What did you learn from that, that you would apply to your business or personal promotion?

jemcgrew: Q3 I think celebs can be brands…say like Madonna or Cher or Elton John #brandchat

jemcgrew: There are many celebs that make there money off who they are… Oprah is a very good example #brandchat

brandingexpert: @JEMcgrew Right. Think of brand strategy as your OS and your executions as apps that sit on the OS. #brandchat

DavidSandusky: Q3 yes some have a good brand and some have work to do. get me a “Tom Hanks” or get me Tom Hanks #brandchat

pmarckworth: celebs are perfect example of: if you don’t brand yourself someone else will & they may not be right #brandchat

DavidSandusky: Q3 Michael Jordan continues to come up. Now it is about vision #brandchat

rongraham1: @brandchat, celebrities are brands, yeah, but I seldom care to use them as examples. They’re on a path I can’t follow. LOL #brandchat

VitreousHumor: Celebrities are brands and the product. Social Media allows them to personally control the brand message. #brandchat #brandchat

db: Celebrities are just people. Their personal reflects their professional as should everyone. #brandchat

brandingexpert: @rongraham1 Celebrities aren’t brands at all. Awareness ≠ brand. #brandchat

brandcowboy: @andrewmueller Image is kind of an outdated concept, product of the mass media era. I think more about meaning than about image. #brandchat

innovate: Celebrities are brands but not all celebrities have much brand equity – Oprah and Donald Trump are good examples of people who do #brandchat

pmarckworth: good celeb brands are like good corporate brands – they’re recognizable, consistent & evoke emotional connection #brandchat

neilmckenzphoto: Q3: Celebrities are perfect examples of finely crafted brands. Are they real and authentic? – I need to think about that! #brandchat

innovate: But even normal people in the Internet age now have “brand” perceptions they need to manage and consciously develop #brandchat

andrewmueller: Oprah is one of the strongest brands of all! 1 of brands goals is to influence… #brandchat

brandingexpert: @rongraham1 I’ve done lots of both. Brand strategy is the broad base for biz success w/ all it touches: investors, media, users. #brandchat

andrewmueller: Celebrities that use twitter will not be able to meet the demands of authenticity, transparency, and interaction #brandchat

SirHendrix: if you can’t charge expert fees, don’t tell you’re branded. #brandchat

VitreousHumor: On Q3, @aplusk topped 1 mil but @oprah is nearing 500k in 5 days showing impact of multiple channels on brand building #brandchat

jemcgrew: Q3 cont.– I learn valuable “what not” to do…more times than not celebs make mistakes with their per brand we can learn from #brandchat

Yuricon I think consumers have a much more personal definition of “brand” than most marketers think. #brandchat

SirHendrix: Q3 lessons from kutcher: be the david. #brandchat

db: @rongraham1 @brandingexpert Every has a brand. Whether or not you choose to acknowledge it is your choice #brandchat

VitreousHumor: @brandingexpert Oprah’s brand strategy is support of her cult of personality. Her product is just her seal of approval #brandchat

Yuricon: What interests me is not so much what brand managers or SM people think brand is, but what consumers think it is. #brandchat

brandingexpert: If you think celebrity is truly brand-worthy, ask yourself where Ricky Martin is today! 😀 #brandchat

DavidSandusky: @brandingexpert Ricky Martin: brands die. Brands are not always good either, but they still exist #brandchat

neilmckenzphoto: Q3: @brandingexpert If Oprah recommended you then I venture to guess that you would be VERY busy. How would you explain it? #brandchat

brandingexpert: @neilmckenzphoto Oprah is a media tactic, not a brand. As are most celebs. #brandchat

McCourtRealtor: @brandingexpert Disagree. She’s a brand + a strong one at that. #brandchat

brandingexpert: @neilmckenzphoto Oprah is the media version of WalMart. If they buy a your stuff, you sell a lot too. Because of media, tho. #brandchat

searchguru: Oprah and other celebs understand trad. media #brandchat

Yuricon: @brandingexpert And, as we’ve discussed before, celebs distract – great for their personal PR, bad for the actual thing. #brandchat

pmarckworth: Oprah’s brand: role model, mentor, girlfriend = believability & trust #brandchat

aliciafalcone: @Yuricon Yes, because brands are perceptions and emotions of the customer about their relationship with your company (aka brand).#brandchat

neilmckenzphoto: Q3: @brandingexpert Agree that Oprah is a media tactic – one that reinforces her brand. #brandchat

Yuricon: @searchguru Problem with that is that celebs dominate media and are replacements for news for most. #brandchat

andrewmueller: RT @pmarckworth: Oprah’s brand: role model, mentor, girlfriend = believability & trust #brandchat>> Strong influencial brand

aliciafalcone: @brandingexpert Oprah’s brand: powerful communicator, media mogul #brandchat

brandingexpert: @andrewmueller Oprah is essentially a distribution channel. #brandchat

searchguru Yes, they do+ @aplusk has handle on SM compared to Martha Stewart on Twitter announced on Leno not planning 2 convo #brandchat

db: Wikipedia: A brand is a collection of experiences & associations connected with a service a person or any other entity #brandchat

searchguru: @db not a good source for def. Suggest using dictionary instead #brandchat

db: Dictionary.com: brand- a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. #brandchat

SirHendrix: as celebrities are celebrities, they don’t need to be a brand at all. #brandchat

andrewmueller: @brandingexpert TV Advertising (media) is still the most effective chanel for brand awareness #brandchat

SirHendrix: Q3 lessons from kutcher et al: “use malaria to add CSR to your brand.” #brandchat

SirHendrix: Q3 more politely: bind your personal goal to a good cause so that people follow (and offer bribes BTW) #brandchat

Lively conversation for this past #brandchat (04-15) as we discussed do you COMMUNICATE your brand or do you CREATE your brand?  Lots of insights, powerful feelings, a little banter yet always great discussion!

If you ever would like to throw a question to be discussed in #brandchat, just leave a comment here or join the #brandchat group at Facebook and write your thoughts on the wall.

If any chat is “undone” or if you’re ever not feeling that you had the best opportunity to be completely heard (either Twitter, Tweetgrid or Tweetchat were slow….as was the case this past #brandchat, or if you would just like to finish your thought on the convo, feel free to jump on in and pose your remaining thoughts or questions on Your Brand Plan forums. Continue your thought there and get more insight and opportunities for connection!

And, if you’re a regular #brandchatter then be listed on the tab, Tweeple of #brandchat. Leave it as a comment under Tweeple! and be sure to describe what you do (in 140 characters or less).

Well, let’s get on with it…here’s what the DISCUSSION QUESTIONS are for #brandchat 04-22-2009, 10 a.m. CST, live and streaming on Twitter:

  • Question 1: Resources + thoughts on how colors and image impact your brand (personally and/or your company)
  • Question 2: Brainstorm – creative ways personal brands + company brands have used video online in their brand development, promotion?
  • NOTE: Be nice on #brandchat – no need to DIS anyone or their profession.  Whether you believe in personal branding or not, we can agree to disagree and still have viable conversation under the premise that people do business with people.
  • Question 3: Ashton Kutcher recently became the first person to get 1 million Twitter followers beating out CNN.  It went viral with video, donation to a charity, contests.  What did you learn from that, that you would apply to your business or personal promotion?
  • Question 4: What are some of the best uses of video for brand development that you’ve seen?  (This question will be the first one for the following #brandchat is time does not permit ample discussion time for it).

Transcript #brandchat 04-15

Question 1: Some say you have to CREATE your brand and others say you must COMMUNICATE it – what steps have you taken do to either?

SirHendrix U neither create nor communicate your “brand”. brand result of your strategic interaction with the marketplace. #brandchat

neilmckenzphoto: Q1: To have a great brand you must create it & communicate it. To maintain a great brand you must keep creating & communicating. #brandchat

DrFernKazlow: Can’t communicate what doesn’t exist! !st create brand, then use w/ aligned communication( verbal & non/v) #brandchat

profitpuzzle: “Profit Solved” a brand to be born with the help of #brandchat

DrFernKazlow: @profitpuzzle good point – you need a strategy to create a powerful brand #brandchat

brandingexpert: “If you don’t lead, they can’t follow” YOU create the brand. #brandchat

SirHendrix: @profitpuzzle you don’t create a brand, you create a brand strategy. #brandchat

innovate: Ultimately customers determine what your brand means – not what you think it means – success is when the two match #brandchat

brandingexpert: Q1 Your job is to set users’ expectations. IF your brand doesn’t, they set their own and NOBODY is happy. #brandchat

DrFernKazlow: oops – meant then use aligned communication ( not with aligned communication) #brandchat

SirHendrix: Q1 step1: you create your BRAND STRATEGY. step2: you communicate your BRAND MESSAGE (marketing, pr, creative execution, etc.) #brandchat

pmarckworth: you have to understand your brand & create strategy before you can communicate it #brandchat

andrewmueller: RT @SirHendrix: @profitpuzzle you don’t create a brand, you create a brand strategy. #brandchat AGREED!

profitpuzzle: what’s in a brand strategy if not the essence of ur brand #brandchat

brandingexpert: Q1 Users “creating” a brand is foolish notion created by ppl who never ran a biz. New Age junk. You lead, they follow #brandchat

andrewmueller: @brandingexpert If you believe your customers are just following you are missing the opportunity to create brand evangelists #brandchat

McCourtRealtor: Q1: Focus on my niche + what they say I am + make sure it’s authentic 2 core values of agency #brandchat

SirHendrix: @innovate customers don’t determine a brand, they perceive a brand, an IMAGE in their mind. #brandchat

neilmckenzphoto: Q1:Creating my brand by providing exceptional service.Communicating my brand through referrals and traditional marketing channels #brandchat

SirHendrix: it’s a BIG mistake to let customers determine your brand: you don’t lead your own business. #brandchat

mariaduron: RT @brandingexpert Q1 Users “creating” a brand is foolish notion created by ppl who never ran a biz. New Age junk. You lead, they #brandchat

andrewmueller: @brandingexpert Users don’t create brand but the only place brand exists is in the mind of the customer. Nothing else matters. #brandchat

neilmckenzphoto: Q1: @brandingexpert You can’t create a brand out of nothing. Your brand is created by everything you do. #brandchat

Question 2: Social Media Begins with Listening, Not Branding-recent discussion on Biznik + Twitter.  Agree? Disagree? Thoughts?

pmarckworth ultimately your brand is a promise to customers and if you don’t follow through you lose them #brandchat

brandingexpert: “Branding is getting your prospects to perceive you as the only solution to their problem.” #brandchat

McCourtRealtor: @SirHendrix Don’t agree. Positioning is not authentic. What’s the company’s core values? Niche? Define positioning. #brandchat

craigritchie #brandchat Remember brandchatters, you’re talking about concepts here, i suggest backing up statements with examples.

SirHendrix: @neilmckenzphoto everything you do: starts with your positioning in the marketplace. BIG difference. #brandchat

brandingexpert: @brandchat Agreed. Brand is the promise, products/services are proof of that promise. #brandchat

innovate: To be successful in social media, you need to listen first while simultaneously planning and refining your engagement strategy #brandchat

Thandelike “customers determine what your brand means – not what you think it means – success is when the two match” #brandchat

innovate: In social media, you join the conversation, not control it, so you have to see what people are talking about before joining #brandchat

innovate Q2: you need to listen first while simultaneously planning and refining your engagement strategy #brandchat

pmarckworth: @innovate Yes, listening is critical. #brandchat

brandingexpert: IMHO: Social media is a radar ping. You send out and see what comes back, then analyze. #brandchat

DrFernKazlow: Tricky. Brand must be in place & ever present guidepost. & U must also always be listening – its a process. #brandchat

mariaduron: Yes, branding + marketing are totally different things. Marketing defined is creating an environment 4 positive exchange. #brandchat

SirHendrix: @innovate i appreciate that. but some people are successful by CONTROLLING in social media instead of listening. #brandchat

DrFernKazlow: Listening is key in finding point of connection. #brandchat

mariaduron: Q2: Social media is just another tool to “hear” convo. Customers r talking about U + U cannot CONTROL that. #brandchat

innovate: @sirhendrix Listening is first step, adding value to the conversation comes next, and control goes to whoever delivers most value #brandchat

Jon_Nelson: Yes, you must listen. But having a brand on twitter forces you to take action otherwise there’s nothing to listen to, no? #brandchat

andrewmueller: @brandingexpert the interaction of your products, services, co, and employees with customers that creates perception #brandchat

profitpuzzle: Q2 – u may be able to guide the conversation by openly participating in it? #brandchat

neilmckenzphoto: Q2: Social media is about listening and interacting. Consider it just another part of one’s marketing mix. #brandchat

andrewmueller: Q2 you can influence how your customers talk about you by the interactions that you have with them at all touchpoints #brandchat

Question 3: Resources + thoughts on how colors and image impact your brand (personally and/or your company)

AleciaHuck: Colors and images should give people a “taste” of who you are, an image, a flavor, a smell (?) even #brandchat

brandingexpert So, does IDENTITY include name + reputation? #brandchat

pmarckworth: @AleciaHuck Images and colors are also short cuts that remind people who you are and why they prefer you #brandchat

neilmckenzphoto: Pitch: Whether you need great images for your “image” or “brand” I offer a unique mix of photography + marketing experience. #brandchat

SirHendrix: @pmarckworth images and colors carry emotional meanings, but they are used as SIGNS that have to refer to a concept. #brandchat

DavidSandusky: @brandingexpert sounds like a personal brand campaign, good luck! #brandchat

This edition of #brandchat brought to you by @DavidSandusky + @MariaDuron….follow us!

Here are the questions we’ll be chatting about on Wednesday, April 15th, 10 a.m. CST via Twitter.

April 15th, 2009 – #brandchat

  • Question 1: Some say you have to CREATE your brand and others say you must COMMUNICATE it – what steps have you taken do to either?
  • Question 2: Social Media Begins with Listening, Not Branding-recent discussion on Biznik + Twitter.  Agree? Disagree? Thoughts?
  • Question 3: Resources + thoughts on how colors and image impact your brand (personally and/or your company)
  • Question 4: Brainstorm – creative ways personal brands + company brands have used video online in their brand development, promotion?

See you on Wednesday!

#brandchat recap 9th edition

Q1: How have you created community around your brand (personal or company)?

BPerzanowski: UR missed + got UR message about jury duty – good citizenship! 🙂 #brandchat

DrFernKazlow: Q1 1st step in building community-vital 2 have niche Id’ed & aligned w/ u & Ur bran -once done next steps clear #brandchat

mcolacurcio: R communities of customers existed long before us. It’s up to us to engage with them + be allowed to participate #brandchat

kimbrater: Building community key 2 org internally + externally. Internal adoption fosters brand ambassadors who deliver brand #brandchat

neilmckenzphoto: I am working on creating a community around my brand by being visible, being active in the community and deli #brandchat

karatcopy: RT @DrFernKazlow: Q1 – Be a welcoming and excited presence – abt THEM, ur brand, and the mutual connection!

jemcgrew: #brandchat, word of mouth is still the most powerful marketing in my book

jemcgrew:  #brandchat Jonathan McGrew here designer + Q3: I monitor press feeds, converse on twitter and interact at business socials

DavidSandusky: Q1 listening to community is key#brandchat

kimbrater: RT @DavidSandusky Q1 listening to community is key << Yes, far too many orgs spend too much time “talking” and don’t listen. #brandchat

McCourtRealtor: RT @neilmckenzphoto Q1: @davidsandusky Listening is certainly key + so is engaging + providing help where U can. As Ualways do! #brandchat

kimbrater: A critical step 2 building brand community 2 start internally. Brand must b driven from top (CEO) + be authentic. #brandchat

DavidSandusky: Q1 guest on Your Brand Radio add value to community every time rather than sell-attracts GREAT ppl #brandchat

DrFernKazlow: Q1 – Correct branding lays down the black how to foot prints on the dance floor. #brandchat

DavidSandusky: Q1 @YourBrandRadio has created a unique support community on and offline #brandchat

~~~~~

Q2:How have you managed damage control around your brand (personal or company)? Or, what best practices have you observed/experienced?

jemcgrew: #brandchat, word of mouth is still the most powerful marketing in my book #brandchat

DrFernKazlow: Q2 There R entire industries that r being slaughtered+individuals who have done nothing wrong r going down w/ship #brandchat

kimbrater: Q2 Strong brands also mitigate risk by having plans in place in advance for potential crisis.Authentic in adversity #brandchat

blogbrevity @DrFernKazlow Important to have an “authentic” voice! #brandchat

DavidSandusky: Q2 great brand get benefit of doubt when mistakes are made #brandchat

andrewmueller: damagecontrol-best managed take responsibiliity,being authentic+taking advantage of opportunity deliver promise #brandchat

DrFernKazlow: Q2 If branded badly -damage control is one continuous. 1st step get branding correct,then align EVERYTHING U do #brandchat

Mcolacurcio: Q2 The truth is a one day story. Address issues early, often and with honesty. #brandchat

kimbrater: A critical step 2 building brand community 2 start internally. Brand must b driven from top (CEO) + be authentic. #brandchat

DrFernKazlow: @andrewmueller Yes! And needs to continuous – Biz need to being engaged in every aspect of doing & planning. #brandchat

gtcoop: RT @RandomReTweet: RT @DrFernKazlow Q2 – Sometimes damage not of your making – even the way you do damage control is critical#brandchat

DrFernKazlow: Q2 Use the turn-around as an opportunity to make your brand and your relationship even stronger! #brandchat

DrFernKazlow: Q2 Damage control: authentic, genuine, truthful, own up to make mistakes – don’t promise anything U r not going 2 do or > damage. #brandchat

kimbrater: Q2 If you consistently deliver on your brand promise, customers will be more forgiving in tough times. Employees too. #brandchat

neilmckenzphoto: Q2: Fortunately I haven’t had to manage damage control around my brand. I offer a no questions asked money back guar-good so far. #brandchat

~~~~~

Q3: What are your Steps – 1, 2 + 3 of how you manage your brand or company brand on a weekly basis?

blogbrevity:  Q3 Acknowledge and take “responsibility” especially if it is negative! #brandchat

kimbrater:  Q3: RT @db “monitor, engage and implement” << And, deliver. #brandchat

NancyMarmolejo: Q3- what are people using 2 monitor? @tweetbeep? @tweetlater? both? others?

#brandchat

db: Q3. Monitor, engage and implement#brandchat

jemcgrew Q3: I monitor press feeds, converse on twitter and interact at business socials #brandchat

NancyMarmolejo Q3: 1- consistency in “voice” 2-monitor w/ Tweetlater 3-make new connections #brandchat

neilmckenzphoto: Q3: Steps to manage brand – be authentic, honest, unique, engaging, add value and deliver great results. #brandchat

DrFernKazlow: Q3- WKLY: ck if aligned w/ U, brand, biz, niche – make sure relevant & innovative, consistent – & still the FIX #brandchat

DavidSandusky: Q3 1-set example 2-stay true 3- do what I say I’m going to do #brandchat


Thank you to @smallbiztrends (Anita Campbell) for the great mention in her recent posts about Tweet Chats: The Coolest Way to Network on Twitter”

Here’s what we’re wondering for the next #brandchat happening on TWITTER, live and streaming, Wednesdays, 10 a.m. CST.  Check the “How to” section on specifics of how to follow the chat in a focused manner and PARTICIPATE.  Your input valued and wanted!

For April 8th, 2009, 10 a.m. CST #brandchat

  • How have you created community around your brand (personal or company)?
  • How have you managed damage control around your brand (personal or company)? Or, what best practices have you observed/experienced?
  • What are your Steps – 1, 2 + 3 of how you manage your brand or company brand on a weekly basis?
  • Some people say you have to CREATE your brand others say COMMUNICATE it?  Your thoughts? What have you done?

Jump on in on Wednesday! And, here’s some food for thought for #brandchat!

Brandchat #8 continued to grow the branding discussion with many new chatters and some new spin-off  questions.  If you’ve got a question that you would like discussed, post it on the facebook wall for the brandchat group, http://www.tinyurl.com/brandchat

Brand, image , authenticity and conversation all appeared heavily in the tweets from the chat.

Plus, if you would like some “brand exposure” and lots of link love – join the Facebook group and enter into the #brandchat sponsor lottery! Every week we play and one person wins the “sponsor for the chat” opportunity! Check the Facebook group for details!

Hope you’ll “jump on in” with us in the conversation on Twitter, live and streaming, every Wednesday morning 10 a.m. CST.  Follow the moderator (s) of #brandchat on Twitter at http://www.twitter.com/brandchat

This week’s #brandchat is brought to you by Neil McKenzie, http://www.neilmckenziephotography.com Photog w/ 30yrs marketing experience specializing in creating business & personal brand images. Teaching a class-Artrepreneurship

Q1: Brainstorm-how can U or UR company make the most of 175 mil FB people? 1 recommendation – gr8 focus groups #brandchat

Q2: How do PPL + companies benefit from participating in these chats – knowledge or brand management? #brandchat

Q3: What are some best practices you use or have used 2 create brand awareness – personally or 4 company? #brandchat

  • searchguru: Q3: Running offline networking events and presentations #brandchat
  • DrFernKazlow: @brandchat Q3 Listen,connect, drop ur agenda & engage in the conversation on ur market’s mind-whether 1 person meeting or twitter #brandchat
  • DrFernKazlow: Q3 Strong, clear brand consistency – identifiable picture/logo/colors/feel/words used over many platforms, in fresh ways #brandchat
  • neilmckenzphoto: Q3: I use personal contact to create brand awareness and reinforce it with other tools like webpages, FB, Twitter etc.. #brandchat
  • LngfellowLegacy: Q3 Integrity. If you can maintain a level of it your brand will flourish. #brandchat
  • LngfellowLegacy: Q3 attending as many offline events as possinle. Mixers, conferences etc #brandchat
  • nrohrbach: Q3: develop your logo and stick to it. I worked for a company who changed yearly, consumers couldn’t pick us out of a lineup #brandchat
  • DrFernKazlow: Q3 Making so that ppl say to me – you are ever everyplace! Then they remember you, places you haven’t even been. #brandchat
  • searchguru: I use Meetup.com to run meetings offline and up learning about doing webinars #brandchat
  • AndreaMeyer: @searchguru #brandchat I agree – meetups for offline are a great way to meet local people, & I’ll be leading my first webinar tomorrow!
  • BPerzanowski: @brandchat Q3: Synchronicity in verbal and visual communications as well as live and virtual networking. #brandchat
  • DrFernKazlow: Q3 – Show up in enough relevant places – ppl will think you are “everyplace” and remember you places you haven’t even been. LOL! #brandchat
  • andrewmueller: Q3 Social media has changed branding for ever, interaction and conversation w/customers = brand awareness #brandchat
  • christinetonkin: Incorporate the Golden Rule in your brand strategy. If u don’t like spammy auto messages don’t send them #brandchat

Q4: If you could only recommend ONE CONFERENCE 2 attend that best benefited UR brand strategy, what would it B? #brandchat

PITCHES + CALLS TO ACTION

The Facebook conversation continues at http://bit.ly/zmDIe