Archive for February, 2009

#brandchat is a discussion between experts, strategists, and those interested in learning more about personal branding and managing their personal brand.  This recap are some of the highlights from the questions discussed during the chat.  Be sure to “search twitter” for the full discussion and we hope in the future you’ll join in on the conversation!  It happens every Wednesday morning!

Today’s #brandchat brought 2 U by; YourBrandPlan affiliate program http://bit.ly/17c1ep

Q1: What do U think is difference between branding + marketing? #brandchat

Q2:  Can your brand be hijacked? And, if yes, how so?


Q3:  What are good tools you’ve found to “listen” to what the perception is of your brand?

CALLS TO ACTION+PITCHES

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We’re starting to see more interest in #brandchat and encourage everyone to join in on Wednesdays!  Please follow @brandchat on Twitter for updates and announcements regarding the Wednesday #brandchat discussions.

The recap consists of participant tweets.  Use twitter search and see the entire conversations generated by #brandchat. Click here for more information on #brandchat.

General Announcements

Question 1 (Q1):  Top 3 Ways To Express Your Personal Brand

mariaduron: Q1: My voice + energy (first + foremost), am always connecting + groups I suport #brandchat
neilmckenzphoto: Top 3 ways to express brand: image( both mental and of course physical), expertise, satisfied customers. #brandchat
searchguru: Q1: Teaching others about social media and how to use it for biz #brandchat
searchguru: 2) Helping others to connect online and whom to connect with #brandchat
searchguru: 3) willing to share information and run workshops #brandchat
McCourtRealtor: Q1: Our agency’s environment, the way we answer phone and our online identity #brandchat

Question 2 (Q2): What is most important in personal branding?
searchguru: Establishing your credentials as an expert #brandchat
neilmckenzphoto: The most important thing in personal branding? – If your brand isn’t honest then everything else in your brand doesn’t matter. #brandchat
mariaduron: Q2: I think it’s identifying what is “uniquely” U – doesn’t have to be stellar but does need to be genuine. #brandchat
DavidSandusky: Q2 most important in brand? Know what your brand really is and how it is defined by others #brandchat
McCourtRealtor: ?2: Being aligned w/what U say + promote. No disconnects! #brandchat
DavidSandusky: do what you say you are going to do #brandchat
DavidSandusky: Q2 You can say what you want in marketing, but your brand is what you do. #brandchat
cindeelean: Q2 most important in brand? Know what your brand really is and how it is defined by others #brandchat
JuliaRosien: @billglover #brandchat Thanks for the RT – Authenticity is our currency and if we trade that for traffic we lose our hard-earned reputation

Question 3 (Q3): Ways People Are Sabotaging Their Brand
McCourtRealtor: ?3: What they tweet about sometimes! Everyone sees it, remember. #brandchat
billglover: RT @JuliaRosien: RT #brandchat Personal branding? – If your brand isn’t honest then everything else in your brand doesn’t matter.
DavidSandusky: challenge to @neilmckenzphoto great tweet. If your brand is not honest, I say, that is your brand #brandchat
searchguru: Q3 by changing name or rebranding without asking anyone #brandchat
searchguru: Q3 case in point, Jack in the Box and changes being made are in wrong direction #brandchat
brandchat: @searchguru Do you think this kind of mistake happens with ‘people’, ‘individuals’? #brandchat
searchguru: @brandchat absolutely. People make similar mistakes by pushing items that are contrary to their brand #brandchat
DavidSandusky: @searchguru feeling/experience. Marketing reminds us good or bad. Same w. people #brandchat
neilmckenzphoto: 3 Ways to sabotage your brand – not being consistent, not being to the point, creating false impressions. #brandchat

Yikes – I overlooked asking Question 4 (Q4)!  Next time…

Question 5 (Q5): What do people need to be more conscious of online?
searchguru: Q5 What goes online stays online
searchguru: Even old commercials come back to haunt companies online #brandchat
DavidSandusky: Q5 conscious online? be consistent and people ARE making judgment re hiring you or your biz #brandchat
neilmckenzphoto: What do people need to be more conscious of online? – Everything! Watch how you are presenting yourself in words and images. #brandchat
ScottAllen: 1 thing ppl should be conscious of online is that gaming social media systems may make others question their ethics. #brandchat
neilmckenzphoto: If you can’t be found online do you exist? – probably to a lot of people and even more each day. #brandchat
ScottAllen: If they are willing to do that to LinkedIn, how are they willing to bend the rules in their dealings with you? #brandchat
ScottAllen: Oops – missed a tweet in there – I was talking about ppl doing things like putting their email in their LinkedIn name. #brandchat
mariaduron: @ScottAllen Ahhh, yes, UR correct. Or asking 4 recommendations + introductions 2 soon, yikes! #brandchat
ScottAllen: If people are willing to openly violate the user agreement – a legal contract – how will they treat their agreements w/ you? #brandchat
ScottAllen: Similarly, if ppl are willing to publicly bash others over…whatever – do you want to risk having them as a client? Or a vendor? #brandchat
ScottAllen: At the same time, David, we also have to recognize others are human. We all have shortcomings. #brandchat

The weekly recap of #brandchat provides highlights and an overview of the weekly discussion about personal brand management and development.  Human brand assets can be your brand ambassador.  For entrepreneurs, the owner often IS the brand of the company.  Personal brands help leverage promotion, connections and influence.

The recap consists of participant tweets.  Use twitter search and see the entire conversations generated by #brandchat.  Click here for more information on #brandchat.

General Announcements

  • Join in on the monthly teleseminar about personal brand management on the first Wed of every month after #brandchat
  • Join the #brandchat group on Facebook http://www.tinyurl.com/brandchat

Reputation Management and Your Personal Brand

  • neilmckenzphoto: I think reputation management is a part of your brand – not your brand #brandchat
  • McCourtRealtor: Reputation is impt. it’s part of U + part of brand – you are your businesses brand R U not? #brandchat
  • @searchguru: I think the rep management is part of your biz, NOT brand #brandchat
  • @DavidSandusky brand is defined by others expectation of experience is brand. when marketing ur potential matches u have trust #brandchat
  • neilmckenzphoto: outwardly your brand creates an expectation – this may be different from the reality. a true brand should reflect reality #brandchat

Images and Your Personal Brand

Resoucres and Tools To Audit, Reveal or Track Your Brand

#brandchat is a weekly discussion focused on the human factor of branding. Members of #brandchat are branding experts, personal branding specialists, brand strategists; people focused on managing their personal brand; executives managing and leading the “corporate voice”; those who are managing a corporate or organizational brand and realize the importance of each person’s brand in the delivery and the equation of that brand and the small business owner realizing that their own personal brand sets the tone and the authentic brand of the business.

The mission of #brandchat is to provide helpful information to any person wanting to have a better understanding or personal brand management and how it influences the productivity and effectiveness of the corporate brand promise.
The conversation takes place every Wednesday from 10a.m. to 11a.m. CST.To follow the conversation, go to http://search.twitter.com or http://www.tweetchat.com or http://www.tweetgrid.com It’s a live streaming conversation.

The first #brandchat begins February 11th, 2009