#brandchat recap from Wed., Dec. 9

Q1: Small biz change in owner changes focus+goals, how do U rebrand?

brandingexpert: @brandchat Q1: Rebranding is no big deal when changing products. Changing the company is a different matter. #brandchat

DavidSandusky: Q1 1st is to look at why new owner changes focus. for sake of change or do we have values prob to address #brandchat

MarketingMary: Q1 When biz changes ownership, hopefully mission & values remain. Build off these for rebranding #brandchat

brandingexpert: Q1 “Products are proof of your brand, not the brand itself.” No need to rebrand if you’re just changing products. #brandchat

andreayap: #brandchat Q1 showcase new owners/mgmt as often + to as many key stakeholders as you can. Show them as people.

neilmckenzphoto: Q1: When small biz changes ownership, rebrand should probably be done slowly and with care. #brandchat

andreayap: #brandchat Q1 for smallbiz being real, accessible and (often) local is key part of brand – so new owners have to show up

douglas1212: Q1. Do you need to rebrand or just update the brand, keep what was good and working if any. #brandchat

wvpmc: Q1 issue important when owner image, reputation has been at core of the brand – otherwise customer responds better to seamless #brandchat

BrandMyCareer: Q1: It depends why the change happened, then the rebranding process can start to change what is necessary #BrandChat

Q2: What do U recommend first 3 steps are in introducing new employees to business culture/brand?

DavidSandusky: Q2 1st (important) executive team MUST know what culture/brand is. often don’t, makes my job hard #brandchat

wvpmc: Q2 culture/leadership style key to internal org functionality – interim transition period, new mgmt listening to concerns helpful #brandchat

MarketingMary: Q2 New employees should know re brand 1) consumer view 2) staff perceptions 3) how new person can reinforce brand id #brandchat

neilmckenzphoto: Q2: 1-Take them to lunch. 2: Ask for input and help. 3. Follow through. #brandchat

andreayap: #brandchat Q2 1) top down c/o owners, esp impact on rewards; 2) bottom up c/o co-employees; 3) reality c/o customers

BrandMyCareer: Q2: 1- Copy of the company HR/IT/Social Media policy 2- Scope of work team 3- Location of the WC #BrandChat

DavidSandusky: Q2 3 things to onboarding 1)mission 2)employee introduction 3)introduce to customer expectation #brandchat

andreayap: #brandchat Q2 smallbiz brand/culture = consistency in internal reward/punishment = consistent customer experience

neilmckenzphoto: Q2: The new brand with probably have to be formed from the old brand. Maybe not possible to start fresh immediately. #brandchat

douglas1212: Q2. Find out what part or parts the new emp. can “own” of the brand and culture #brandchat

wvpmc: Q2 unless there’s a serious issue, customers and employees respond better to evolution than to radical change #brandchat

pmarckworth: Q2 1)brand 2)company norms and culture 3) what customers think #brandchat

Q3: What tools do you use to ‘listen’ to what’s being said about your brand?

neilmckenzphoto: Q3: Tools to “listen” to what is being said about your brand – I could use some ideas… #brandchat

MediaCollective: Monitoring Brand, Seesmic for twitter, google alerts for name vairations for notification via email is a good start #brandchat

BrandMyCareer: Q3: Listening Tools: Twitter + Google + Blog Comments #BrandChat

DavidSandusky: Q3 starting interal brand: listen via 360 review by HR and external partner. Solo? get board of advisors #brandchat

douglas1212: @DavidSandusky for now I don’t have much of a physical “brand” so thee two tools I use are my ears. #brandchat

MarketingMary: Q3 To monitor brand, I recommend all tools that listen to all stakeholders: consumers, trade, employees, media, etc. #brandchat

MediaCollective: RT @daveraffaele: @brandchat http://socialmention.com {brand monitoring} #brandchat

pmarckworth: Q3 google alerts and SocialOomph #brandchat

DavidSandusky: Q3 we listen to how we are introduced for referrals #brandchat

neilmckenzphoto: Q3: @douglas1212 – Judging by your profile pic you appear to have some “ears”! #brandchat

andreayap: #brandchat Q3 Look at your conversion funnel – points of attrition tell you where, why, how you can improve smallbiz brand

MediaCollective: Q3 also your stats can give insite too, pings and track backs to blogs, some analytic tools show keywords Your Brand is a keyword #brandchat

andrewmueller: Q3 tools 2 listen > Radian6, Scout labs, Peoplebrowser, soon Looking Glass, Visible Technologies, Social Mention, Google Alerts #brandchat

andrewmueller: Q3 Listening is easy, putting systems in place to act on what you learn is more challenging and where you get a payoff #brandchat

MarketingMary: Q3 To listen to how your brand is being discussed–ask your mother-in-law. You get unvarnished truth. #brandchat

brandchat: Q3: Some great resources on finding out what is being said about your brand. #brandchat

andrewmueller: @MarketingMary If you ask anyone who knows you are associated with the brand you will get a censored answer #brandchat

andreayap: #brandchat Q3 customer conversion funnel: aware > engaged > trial > return > frequent > loyal > referral > advocate.

denvan: @andrewmueller @MarketingMary Re. Censored answer. Agreed. “Listening” is best where the “feed” is rawest. #brandchat

Q4: How does a small biz brand look like a big brand to community leaders and fellow CEOs?

denvan: My job in branding work is to act as a listening agent for my clients. Smart outsiders are the best listeners for any brand. #brandchat

andrewmueller: @brandchat Q4 perhaps it is in their best interests to look like a small focused brand powerful in their particular niche? #brandchat

MediaCollective: Q4: Sm Biz Brand Look big, be thought leader in segment, mirror & innovate from processes and dress for sucess (media assets) #brandchat

MarketingMary: Q4 To be perceived as a big brand–act big. Own your market niche. Be everywhere. Act like the big guys, but on small budget. #brandchat

wvpmc: Q4 if looking big is goal, incorporate into PR plan – active community participation, soc med can help #brandchat

denvan: Q4: Don’t try to look big. Try to look indispensible. #brandchat

pmarckworth: Q4 Goal isn’t trying to look like a big brand. It’s looking like a compelling brand that’s the obvious choice to the customer. #brandchat

andreayap: #brandchat Q4 Try MICROmarketing: 9 Reasons Why Small is the New Big http://bit.ly/7mOrgn (expand)

neilmckenzphoto: Q4: A small biz brand can look like a big brand by being authentic, providing world class prod and svcs- only on a smaller scale #brandchat

MediaCollective: Q4: If you dominate your nich & present a whole package (svc 2 materials) community leaders and fellow CEOs will take notice #brandchat

andreayap: #brandchat Q4 Be the right guy, not the big guy. Fit = Revenues

denvan: Q4 Dealing with larger fish, you’ve got three options: be more flexible; be faster; or find a niche you can own. #brandchat

Pitch, Plugs, C2A, etc.

denvan: Calls to action: 1) looking for comments on medical industry branding at http://tinyurl.com/ygl4yf8 (expand) #brandchat

denvan: Call to action 2) Please DM me if you have good / bad Vision / Mission statements for blog post. #brandchat

andreayap: #brandchat Andre Yap Ripple100 MICROmarketing apps for smallbiz, nonprofits, politicians, artists www.ripple100.com/blog

pmarckworth: Pitch: I create resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

neilmckenzphoto: Pitch: Client called yesterday and said the brand images I did for her polished up her image and helped her get two new clients. #brandchat

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat #brandchat

wvpmc: Pitch: check out my agency’s Facebook page http://www.wvpmc/facebook.php – suggestions welcome! #brandchat

#brandchat recap Dec. 2nd – All About Branding

Q1: UR brand is what UR customers say it is – T or F? Thoughts? http://bit.ly/8GG7h4 submitted by @getresults

andrewmueller: Q1 it is not a simple as a true false question and seems that we are rehashing what we’ve talked about many times? #brandchat

adwrighty: Hi everyone: Q1 agree, but you’re not helpless in influencing what they think and say about your brand. #brandchat

brandchat: @andrewmueller I agree. So what good LISTENING tools would you recommend for brands on SM or face-to-face? #brandchat

andrewmueller: Q1 A good way to think about brand is in terms of the gut feeling customers have about ur products, services, or Co #brandchat

DavidSandusky: Q1 yes, your brand is what customers say it is, but brand owner has control (or should) #brandchat

jemcgrew: Q1: True-It is what they say, but it doesn’t have to stay that way if you choose to guide people’s perceptions #brandchat

jemcgrew: Q1: Re: set flavor– I think this is good PR and community conversations. Get out there in Social Media, in-person network events #brandchat

pglewis: A brand can be experienced in many ways so all (media) channels need to adapt to get the Brand message across properly #brandchat

DavidSandusky: @andrewmueller how they describe the feeling from our brand is what we measure #brandchat

aorbeth: Hello #brandchat. Q1: true, but only for that 1 person. U still have power to influence all others w/ yr brand outreach-PR, SM, adv, etc

DavidSandusky: @brandchat feelings shared as word of mouth, social media and actions like referrals and repeat purcahse #brandchat

pmarckworth: Q1 listening is important but so is developing relationships. #brandchat

pglewis: @brandchat Small or large try using tools such as Social Mention http://bit.ly/5NwCUX (expand) – Cover all areas (Blog, Micro, Platforms) #brandchat

brandchat: @pglewis Other than SM tools, what offline tools would you recommend? #brandchat

brandchat: @pglewis Other than SM tools, what offline tools would you recommend? #brandchat

adwrighty: Q1. Important remember for many smaller brands sm mentions rare. Offline sentiment analysis key. Sounds hard, but shouldn’t b #brandchat

Q2: AOL’s new brand- is cosmetic surgery enough? http://bit.ly/5ywIyH submitted by @Andy Wright

kathydodd: Q2: I think that they have a long road ahead of them, need to do more to establish new identity other an a logo. #brandchat

andrewmueller: Q2 @brandchat AOL is an old tired brand, cosmetic surgery wont help, they need strategy innovation #brandchat

jemcgrew: Q2: Personally, I think AOL is 2 long in the tooth for the cosmetic change to be enough. What is there value proposition? Anyone? #brandchat

neilmckenzphoto: Q2: As most people I don’t know what AOL does or stands for – this is a problem for AOL. #brandchat

jemcgrew: Q2: AOL was Google of yesteryear…hard to catch up on that curve when google is enhancing their website #brandchat

jemcgrew: Q2: AOL- American OnLine. #brandchat

DavidSandusky: Q2 AOL is is long gone and stands for nothing, They can find that and innovate, but will they? #brandchat

adwrighty: Q2. Since my post-some product news from Aol. Strange that they chose identity 1st over product/substance http://ow.ly/HSeG #brandchat

kathydodd: @brandchat Exactly – a “brand” is a lot more than a new logo, what is their new essence? Identity? Who is Aol. ? #brandchat

SJAbbott: Q2 AOL’s brand has done anything to make me think it’s more than cosmetic. I’ve was never a fan & this won’t change my mind. #brandchat

jemcgrew: Q2: Here is a link to what they think there new Brand identity means: http://corp.aol.com/ #brandchat

DavidSandusky: Q2 all hat (marketing) no cowboy #brandchat

adwrighty: Q2 Strategy becoming clearer gradually w aim for ‘most relevant homepage’ but not enough yet. Perhaps more to come 2 little 2 l8 #brandchat

neilmckenzphoto: Q2: Interesting to see what happened to AOL, same thing could happen to Google – this is why they are scrambling to “mobile” #brandchat

brandchat: Ok, BRANDidos – so we’re sitting+chatting w/AOL. First, 3 steps U would recommend if there’s hope 4 their brand? #brandchat

sethgray: @adwrighty Q2 but isn’t that old school web strategy? be the destination? seems like a steep hill to climb vs. GOOG & MSFT #brandchat

adwrighty: Q2 So seriously, thoughts on product news? Update-able ever changing hp fits w identity? Not saying it’s enough but fits for me #brandchat

jemcgrew: Q2 Cont.- Innovative Product offering, Retarget Consumer set and Market, market, market. #brandchat

pmarckworth: Q2 1st as @jemcgrew suggests they need to define their value proposition #brandchat

andrewmueller: Q2 AOL’s new brand emphasis: “new focus on creativity +expression” this needs to be conveyed through experiences, ID is only 1 #brandchat

DavidSandusky: @brandchat Q2 add core values mission and vision #brandchat

adwrighty: Q2 Help ppl find best of web again. Still need guide, but now not abt safety, but saving time. Partner w stumbleupon type sites #brandchat

adwrighty: Q2 a lot of theoretical product, mission, values etc. But any specific ideas for Aol? I’m sure they think they have all that? #brandchat

brandchat: @adwrighty Q2: not unless they can deliver mission in 1 sentence, values in 5 bullet point + USP in one breath – recitable by all #brandchat

Q3: What is the best way to build the brand identity for a social network? submitted by @Chiara Bolognini

mariaduron: Q3: I think U build brand identity for a social network as you would for any brand. Start w/product USP + niche market #brandchat

neilmckenzphoto: Q3: Is that building a brand identity For a social network or On a social network? #brandchat

SJAbbott: Q2 AOL introduced avg ppl to the ‘net. Instead being “innovative leaders”, should focus on helping avg ppl navigate new tools. #brandchat

neilmckenzphoto: Q3: I think that as social networks become more vertical that the brand will need to reflect and take advantage of this #brandchat

kathydodd: Q3 – ah, a question where semantics are involved – I think it could go both ways #brandchat

DavidSandusky: Q3 best way to build brand online: stand for something, add value toward that purpose..let’s see personality! #brandchat

SJAbbott: Q3 Branding ANYTHING is the same process: define a story & value prop, identify through core touch points, engage people; repeat. #brandchat

adwrighty: Q3 sorry, getting carried away. For SM identity should be strongly associated with relationships. That’s the brand & product #brandchat

BlakeGroup: Q3 IMO, it’s a continuation of the branding done trad (PR, web, print, ad, etc). Big difference is engagement w/ SM. #brandchat

#brandchat recap November 18th

Sorry BRANDidos for the delay in posting last week’s #brandchat!  Started the Thanksgiving festivities early and tried to get angel tree items purchased for families in need and fell totally behind in my recap.

So here it is – we’ll not have #brandchat this week because of the Thanksgiving Day holidays in the U.S. and we will return December 2nd – so please be sure to place the items or topics that you would like to discuss here – at this forum or on our Facebook page:  http://facebook.com/brandbuzz

Q1: What effects (if any) will Facebook’s promotional guidelines have for online branding? Good + bad

neilmckenzphoto: Q1:FBs promo guidlines will make it less of the wild west. And then there is the new word in dictionary “unfriend” #brandchat

denvan: Q1: None whatsoever for my practice. I use FaceBook strictly for social / non-business. (or Speedo if you remember 2 weeks ago) #brandchat

WayneLiew: Q1 I would say that a guideline will definitely be useful to help a brand getting started but will it be too restrictive? #brandchat

pmarckworth: I’m not sure that it will make a huge difference for most people. #brandchat

MrWordsWorth: Q1: No impact 4 me as far as I can see. It’s a social medium 4 me, and 1 I use with less frequency. Twitter’s where I want to be #brandchat

MrWordsWorth: Q1: I think it’s more about Facebook trying to give assurances to brands that it is a reputable medium for branding, ultimately #brandchat

IMAGEidentity: Q1: Every media has rules. Some change over time. We must adapt in order utilize a media to it’s full potential. #brandchat

IMAGEidentity: I feel the new rules help to eliminate the spammyness some have used to brand on FB. #brandchat

Q2: Laser etched cornflakes? Tattoos? Logos on M&Ms? When is branding too extreme?

neilmckenzphoto: Q2: I just wish I had the opportunity to hang my banner from the “Balloon Boy” stunt here in Colorado. #brandchat

pmarckworth: Q2 if it’s congruent with your brand and appeals to your target audience, laser away. #brandchat

MrWordsWorth: @brandchat Q2:It depends. If you are the World Wildlife Fund, do you want your brand associated with Sara Palin? #brandchat

WayneLiew: Q2 From the three examples in the question, only tattoo is/seems extreme for me. #brandchat

IMAGEidentity: Q2: Every touch point is a potential branding opportunity. True. But this may cause branding overload and diminish ROI. #brandchat

MrWordsWorth: @pmarckworth Agreed. I think it comes down to what fits with your product + consumer expectations/perspective. #brandchat

MrWordsWorth: @WayneLiew Q2: So you wouldn’t name your baby Lexus? #brandchat

Brad42Fish: Branding — in its true sense — can never be too exrtreme. #brandchat

neilmckenzphoto: Q2: If getting your name laser etched on cornflakes supports your brand then good, otherwise it might seem kind of “corny”. #brandchat

Brad42Fish: @WayneLiew Branded tattoos are a great part of Harley’s brand. #brandchat

douglas1212: O2 We give candy gifts this time of year I think the M&M thing is good why not put your brand on a wold wide know brand? #brandchat

kabbenbock: Q2: Brands go too far when overreaching customer value. Harley tattoo works while this one is a humilation http://bit.ly/4vUYYE (expand) #brandchat

denvan: Q2: I blogged about Laser Flakes http://tinyurl.com/ykh7e85 (expand) I originally balked at it, but when thought through, it made sense. #brandchat

MrWordsWorth: @Brad42Fish Q2: If it is, the consumer tells you. Problem is, consumers (like us) often go with knee-jerk reactions/join chorus #brandchat

Brad42Fish: If , by “branding,” you mean: slapping logo on something, it can be too extreme pretty easy. The branded item must be on brand. #brandchat

WayneLiew: @MrWordsWorth Q2: I might even name my baby Apple. But I don’t think this is extreme though. #brandchat

denvan: Q2: In the Corn Flakes example, the strategy was as a “trust mark” to fight generic knock-offs. #brandchat

IMAGEidentity: Correct, it needs to add to the brand value/experience not be an add on.RT @Brad42FishThe branded item must be on brand. #brandchat

MrWordsWorth: @brandchat Q2: only problem there is what if the M&Ms are faulty? Or someone doesn’t like KISS branded M&Ms #brandchat

denvan: Q2: Over-branding happens when a name or logo is placed on something with no strategy or sense of human context. #brandchat

MrWordsWorth: @WayneLiew Q2: Same with a tattoo. If someone is a die-hard acolyte + it’s done right, it can have value #brandchat

denvan: @Brad42Fish If you mean good brands I disagree strongly. They can change the rules, but they can’t not obey any rules. #brandchat

Brad42Fish: @WayneLiew I’ve seen tattoos for Nike, Chevy, Ford, KISS, and numerous other authentic “manly” brands. #brandchat

SJAbbott: Q2 #brandchat Companies have been slapping logos on golf balls and coffee mugs for decades. Unless the item is on strategy, it’s a gimmick.

denvan: Q2: Basically. Smart branding is not a goal. It’s a means to an end: which is always human relationship / communication / trust. #brandchat

MrWordsWorth: @brandchat Q2: unless they are just going for mindfulness/awareness, but then, where’s the value or the metrics? #brandchat

SJAbbott: Q2 #brandchat The rule should be “Act by your OWN rules”. Even rebel brands have standards that can’t be compromised.

denvan: Q2: Can we agree? Logo-slapping is not branding? If a branded golf ball lies in the forest, does anyone buy your product? #brandchat

Q3: 76% of twitter users are infrequent users – what does that mean for YOUR brand?

Brad42Fish: A3: It just prooves the 80/20 rule. #brandchat

IMAGEidentity: Q3: Speak to them when you can and make it count. #brandchat

denvan: Q3: It means I don’t try to talk to a mass audience on Twitter. Use it to buiild key relationships not spam-cast. #brandchat

neilmckenzphoto: Q3: If 76% of Twitter users are infrequent then choosing followers is paramount – sheer numbers don’t mean much. #brandchat

brandchat: RT @Brad42Fish A3: It just proves the 80/20 rule. <I agree. Twitter is communication tool. Hope U use many in ur brand comm> #brandchat

Brad42Fish: Twitter and other social media support/augment mktg campaign. It can’t be entire mktg strategy. #brandchat

SJAbbott: A3 #brandchat It means that we shouldn’t give up on the other communications methods.

douglas1212: @brandchat Q3 a limited BIG audience #brandchat

IMAGEidentity: Understand who the 20% are and develop your relationship with them. The others will catch your message when they can. #brandchat

denvan: Q3: Actually, I’ve learned more about branding from Twitter than I could ever teach… #brandchat

MrWordsWorth: Q3: that small audience you talk to on Twitter can be like a stone in the water: make waves. Just be careful not to skim #brandchat

denvan: Q3. Twitter teaches us that branding is as much about listening as speaking – and much more so than yelling or logo-slapping. #brandchat

Brad42Fish: Social media as only tactic might be valid if focused on specific psychogrpahic that includes tech early adopting extroverts. #brandchat

neilmckenzphoto: Q3: I was followed the other day by an account with 13K followers and they had only one post – real value? #brandchat

Brad42Fish: Use social media to have conversations (and learn) with a handful that might help spread the word. #brandchat

MrWordsWorth: @neilmckenzphoto Q3: No, they probably juked the numbers using a service. I love making The Wire references #brandchat

IMAGEidentity: Q3: Remember; It is always message 1st … medium 2nd. No media is the magic bullet. #brandchat

WayneLiew: @neilmckenzphoto Q3 Someone who have just read some “how to get thousands of followers” ebooks out there? LOL #brandchat

pmarckworth: Q3 It really is about the relationships you develop – and listening. #brandchat

kabbenbock: Q3: Indicates experimental days+a good time to get in, build cred, engage+involve-not time to stop acquisition channels #brandchat

Q4: Recommended steps for branding home based biz brands – when there’s a day or “real” job?

MrWordsWorth: Q4: I have to recuse myself. I am my business. And my twit stream is anything I want it to be, just to demo I am creative #brandchat

Brad42Fish: Also use Twitter to have conversations with like-minded people, and learn from them. #brandchat

Brad42Fish: Very few of my Twitter followers or people I follow are prospects. Most are competitors. I learn from them. Hope they learn too. #brandchat

aliciafalcone: Q4: Carefully but depends on long term goals #brandchat

mariaduron: #brandchat Q4: Think 4 co’s like MaryKay + Vantel where the company brand exists, no prob. But, what about those creators of biz?

denvan: Q4: Home-based businesses: I always ask: Do you really need to build a brand apart from your own name and reputation? #brandchat

WayneLiew: Q4 Look at yourself for a start. What is compelling and what are the unique personality that you can showcase to others. #brandchat

douglas1212: @mariaduron Q4 I have a HHB-day job or not must brand yourself build trust #brandchat

IMAGEidentity: Q4: Integrity builds strong brands regardless of situation. Be honest and set expectations (hours of availability, goals, etc.) #brandchat

denvan: Q4: Because it’s always easier to go from building an individual to a corporate brand than the other way around. #brandchat

brandchat: @denvan For long term succession, yes. But, know that any biz starting out takes on personality of owner to some extent. #brandchat

WayneLiew: Q4 Then find out where can you start from. Is it at trade shows, social media or local meetups? Have a plan in mind too! #brandchat

MrWordsWorth: @denvan Q4: Well, I seem to have created a character of mystique around me by grace of my odd tweets + twitter name #brandchat

denvan: My other big question is: what is your “exit” strategy? I.e. do you want to sell the business / retire / go full time? #brandchat

MrWordsWorth: @brandchat Agreed, it’s that central personality that drives the vision, the identity, etc. Thus the ‘brand’ #brandchat

Brad42Fish: Steps for branding are alwasy the same (big co, 1-person gig, or personal brand). Define and exude your Brand Essence. #brandchat

SJAbbott: @mariaduron #brandchat Mary Kay is about opportunity as much as it is about product. The brand embraces HBB, but in itself is not a HBB.

Brad42Fish: All brands must have a Brand Promise that stimulates desired reaction…and that the organization/person can deliver on. #brandchat

Pitch, Plugs, C2A, etc

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat

denvan: Pitch 1: Contact me for corporate / brand naming. Pitch 2: It’s greatest hits week on Beg to Differ. http://tinyurl.com/ykw6mm5 (expand) #brandchat

mariaduron: #brandchat: C2A: Need thoughts/samples of best practices for restaurants on TWitter and Facebook.

Brad42Fish: Pitch: 42Fish is a createive solutions firm that helps clients create their desired reactions. #brandchat

IMAGEidentity: My book “MYOB: mind your own brand” makes a great holiday gift for your clients. http://bit.ly/3CPJaI (expand) #brandchat

MrWordsWorth: I write MarCom material that takes the most vital factor into account: your audience. Also specialize in poems/satiric tweets #brandchat

denvan: Call to Action: please fight the evil new anti-Twitter RT feature. Instructions here #saveretweets http://tinyurl.com/yfkega8 (expand) #brandchat

kabbenbock: PITCH: Writing a book with @aaker about brands integrating social media+social good. Looking for great outside-US examples #brandchat

pmarckworth: PITCH: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest and drive sales #brandchat

douglas1212: Plug for M&M”s with your brand http://cli.gs/RmQMWe #brandchat

 

Q1: What effects (if any) will Facebook’s promotional guidelines have for online branding? Good + bad

neilmckenzphoto: Q1:FBs promo guidlines will make it less of the wild west. And then there is the new word in dictionary “unfriend” #brandchat

denvan: Q1: None whatsoever for my practice. I use FaceBook strictly for social / non-business. (or Speedo if you remember 2 weeks ago) #brandchat

WayneLiew: Q1 I would say that a guideline will definitely be useful to help a brand getting started but will it be too restrictive? #brandchat

pmarckworth: I’m not sure that it will make a huge difference for most people. #brandchat

MrWordsWorth: Q1: No impact 4 me as far as I can see. It’s a social medium 4 me, and 1 I use with less frequency. Twitter’s where I want to be #brandchat

MrWordsWorth: Q1: I think it’s more about Facebook trying to give assurances to brands that it is a reputable medium for branding, ultimately #brandchat

IMAGEidentity: Q1: Every media has rules. Some change over time. We must adapt in order utilize a media to it’s full potential. #brandchat

IMAGEidentity: I feel the new rules help to eliminate the spammyness some have used to brand on FB. #brandchat

Q2: Laser etched cornflakes? Tattoos? Logos on M&Ms? When is branding too extreme?

neilmckenzphoto: Q2: I just wish I had the opportunity to hang my banner from the “Balloon Boy” stunt here in Colorado. #brandchat

pmarckworth: Q2 if it’s congruent with your brand and appeals to your target audience, laser away. #brandchat

MrWordsWorth: @brandchat Q2:It depends. If you are the World Wildlife Fund, do you want your brand associated with Sara Palin? #brandchat

WayneLiew: Q2 From the three examples in the question, only tattoo is/seems extreme for me. #brandchat

IMAGEidentity: Q2: Every touch point is a potential branding opportunity. True. But this may cause branding overload and diminish ROI. #brandchat

MrWordsWorth: @pmarckworth Agreed. I think it comes down to what fits with your product + consumer expectations/perspective. #brandchat

MrWordsWorth: @WayneLiew Q2: So you wouldn’t name your baby Lexus? #brandchat

Brad42Fish: Branding — in its true sense — can never be too exrtreme. #brandchat

neilmckenzphoto: Q2: If getting your name laser etched on cornflakes supports your brand then good, otherwise it might seem kind of “corny”. #brandchat

Brad42Fish: @WayneLiew Branded tattoos are a great part of Harley’s brand. #brandchat

douglas1212: O2 We give candy gifts this time of year I think the M&M thing is good why not put your brand on a wold wide know brand? #brandchat

kabbenbock: Q2: Brands go too far when overreaching customer value. Harley tattoo works while this one is a humilation http://bit.ly/4vUYYE (expand) #brandchat

denvan: Q2: I blogged about Laser Flakes http://tinyurl.com/ykh7e85 (expand) I originally balked at it, but when thought through, it made sense. #brandchat

MrWordsWorth: @Brad42Fish Q2: If it is, the consumer tells you. Problem is, consumers (like us) often go with knee-jerk reactions/join chorus #brandchat

Brad42Fish: If , by “branding,” you mean: slapping logo on something, it can be too extreme pretty easy. The branded item must be on brand. #brandchat

WayneLiew: @MrWordsWorth Q2: I might even name my baby Apple. But I don’t think this is extreme though. #brandchat

denvan: Q2: In the Corn Flakes example, the strategy was as a “trust mark” to fight generic knock-offs. #brandchat

IMAGEidentity: Correct, it needs to add to the brand value/experience not be an add on.RT @Brad42FishThe branded item must be on brand. #brandchat

MrWordsWorth: @brandchat Q2: only problem there is what if the M&Ms are faulty? Or someone doesn’t like KISS branded M&Ms #brandchat

denvan: Q2: Over-branding happens when a name or logo is placed on something with no strategy or sense of human context. #brandchat

MrWordsWorth: @WayneLiew Q2: Same with a tattoo. If someone is a die-hard acolyte + it’s done right, it can have value #brandchat

denvan: @Brad42Fish If you mean good brands I disagree strongly. They can change the rules, but they can’t not obey any rules. #brandchat

Brad42Fish: @WayneLiew I’ve seen tattoos for Nike, Chevy, Ford, KISS, and numerous other authentic “manly” brands. #brandchat

SJAbbott: Q2 #brandchat Companies have been slapping logos on golf balls and coffee mugs for decades. Unless the item is on strategy, it’s a gimmick.

denvan: Q2: Basically. Smart branding is not a goal. It’s a means to an end: which is always human relationship / communication / trust. #brandchat

MrWordsWorth: @brandchat Q2: unless they are just going for mindfulness/awareness, but then, where’s the value or the metrics? #brandchat

SJAbbott: Q2 #brandchat The rule should be “Act by your OWN rules”. Even rebel brands have standards that can’t be compromised.

denvan: Q2: Can we agree? Logo-slapping is not branding? If a branded golf ball lies in the forest, does anyone buy your product? #brandchat

Q3: 76% of twitter users are infrequent users – what does that mean for YOUR brand?

Brad42Fish: A3: It just prooves the 80/20 rule. #brandchat

IMAGEidentity: Q3: Speak to them when you can and make it count. #brandchat

denvan: Q3: It means I don’t try to talk to a mass audience on Twitter. Use it to buiild key relationships not spam-cast. #brandchat

neilmckenzphoto: Q3: If 76% of Twitter users are infrequent then choosing followers is paramount – sheer numbers don’t mean much. #brandchat

brandchat: RT @Brad42Fish A3: It just proves the 80/20 rule. <I agree. Twitter is communication tool. Hope U use many in ur brand comm> #brandchat

Brad42Fish: Twitter and other social media support/augment mktg campaign. It can’t be entire mktg strategy. #brandchat

SJAbbott: A3 #brandchat It means that we shouldn’t give up on the other communications methods.

douglas1212: @brandchat Q3 a limited BIG audience #brandchat

IMAGEidentity: Understand who the 20% are and develop your relationship with them. The others will catch your message when they can. #brandchat

denvan: Q3: Actually, I’ve learned more about branding from Twitter than I could ever teach… #brandchat

MrWordsWorth: Q3: that small audience you talk to on Twitter can be like a stone in the water: make waves. Just be careful not to skim #brandchat

denvan: Q3. Twitter teaches us that branding is as much about listening as speaking – and much more so than yelling or logo-slapping. #brandchat

Brad42Fish: Social media as only tactic might be valid if focused on specific psychogrpahic that includes tech early adopting extroverts. #brandchat

neilmckenzphoto: Q3: I was followed the other day by an account with 13K followers and they had only one post – real value? #brandchat

Brad42Fish: Use social media to have conversations (and learn) with a handful that might help spread the word. #brandchat

MrWordsWorth: @neilmckenzphoto Q3: No, they probably juked the numbers using a service. I love making The Wire references #brandchat

IMAGEidentity: Q3: Remember; It is always message 1st … medium 2nd. No media is the magic bullet. #brandchat

WayneLiew: @neilmckenzphoto Q3 Someone who have just read some “how to get thousands of followers” ebooks out there? LOL #brandchat

pmarckworth: Q3 It really is about the relationships you develop – and listening. #brandchat

kabbenbock: Q3: Indicates experimental days+a good time to get in, build cred, engage+involve-not time to stop acquisition channels #brandchat

Q4: Recommended steps for branding home based biz brands – when there’s a day or “real” job?

MrWordsWorth: Q4: I have to recuse myself. I am my business. And my twit stream is anything I want it to be, just to demo I am creative #brandchat

Brad42Fish: Also use Twitter to have conversations with like-minded people, and learn from them. #brandchat

Brad42Fish: Very few of my Twitter followers or people I follow are prospects. Most are competitors. I learn from them. Hope they learn too. #brandchat

aliciafalcone: Q4: Carefully but depends on long term goals #brandchat

mariaduron: #brandchat Q4: Think 4 co’s like MaryKay + Vantel where the company brand exists, no prob. But, what about those creators of biz?

denvan: Q4: Home-based businesses: I always ask: Do you really need to build a brand apart from your own name and reputation? #brandchat

WayneLiew: Q4 Look at yourself for a start. What is compelling and what are the unique personality that you can showcase to others. #brandchat

douglas1212: @mariaduron Q4 I have a HHB-day job or not must brand yourself build trust #brandchat

IMAGEidentity: Q4: Integrity builds strong brands regardless of situation. Be honest and set expectations (hours of availability, goals, etc.) #brandchat

denvan: Q4: Because it’s always easier to go from building an individual to a corporate brand than the other way around. #brandchat

brandchat: @denvan For long term succession, yes. But, know that any biz starting out takes on personality of owner to some extent. #brandchat

WayneLiew: Q4 Then find out where can you start from. Is it at trade shows, social media or local meetups? Have a plan in mind too! #brandchat

MrWordsWorth: @denvan Q4: Well, I seem to have created a character of mystique around me by grace of my odd tweets + twitter name #brandchat

denvan: My other big question is: what is your “exit” strategy? I.e. do you want to sell the business / retire / go full time? #brandchat

MrWordsWorth: @brandchat Agreed, it’s that central personality that drives the vision, the identity, etc. Thus the ‘brand’ #brandchat

Brad42Fish: Steps for branding are alwasy the same (big co, 1-person gig, or personal brand). Define and exude your Brand Essence. #brandchat

SJAbbott: @mariaduron #brandchat Mary Kay is about opportunity as much as it is about product. The brand embraces HBB, but in itself is not a HBB.

Brad42Fish: All brands must have a Brand Promise that stimulates desired reaction…and that the organization/person can deliver on. #brandchat

Pitch, Plugs, C2A, etc

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat

denvan: Pitch 1: Contact me for corporate / brand naming. Pitch 2: It’s greatest hits week on Beg to Differ. http://tinyurl.com/ykw6mm5 (expand) #brandchat

mariaduron: #brandchat: C2A: Need thoughts/samples of best practices for restaurants on TWitter and Facebook.

Brad42Fish: Pitch: 42Fish is a createive solutions firm that helps clients create their desired reactions. #brandchat

IMAGEidentity: My book “MYOB: mind your own brand” makes a great holiday gift for your clients. http://bit.ly/3CPJaI (expand) #brandchat

MrWordsWorth: I write MarCom material that takes the most vital factor into account: your audience. Also specialize in poems/satiric tweets #brandchat

denvan: Call to Action: please fight the evil new anti-Twitter RT feature. Instructions here #saveretweets http://tinyurl.com/yfkega8 (expand) #brandchat

kabbenbock: PITCH: Writing a book with @aaker about brands integrating social media+social good. Looking for great outside-US examples #brandchat

pmarckworth: PITCH: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest and drive sales #brandchat

douglas1212: Plug for M&M”s with your brand http://cli.gs/RmQMWe #brandchat

#brandchat recap of November 11th chat

Q1: Now that tweets are sync’d with LinkedIn- what does this mean for company+persnal brands?

 

neilmckenzphoto: Q1: Now we can be seen in many places at the same time – maybe too many places? #brandchat

 

andrewmueller: Q1 Twitter + linked in serve very different purposes, what is shared on Twitter often not appropriate 4 Linked In – care needed #brandchat

BlakeGroup: A1 IMO, LInkedIn is biz only. Twitter a mix. With synch, must consider both audiences. Will limit twitter posts. #brandchat

kathydodd: Q1 – Since Twitter is such a different audience than Linkedin, I think we need to be careful with the approach taken with both #brandchat

mariaduron: RT @brandchat @neilmckenzphoto Good question Neil! Is our audience on LinkedIn the same target as Twitter or FB? #brandchat

neilmckenzphoto: Q1: I think Linkedin may be a bit more formal. Too many posts could be viewed as not professional. Seen some do it though.. #brandchat

sethgray: #brandchat A1 in this age of supposed transparency, why should biz/personal communication be different?

andrewmueller: People use Linked In for very specific purposes and twitter as commmunication channel and info discovery, strange bedfellows! #brandchat

IMAGEidentity: Just another way to publish your message but must remember to think of your audiences. LinkedIn my be different that Twitter. #brandchat

BlakeGroup: I purposely don’t use anything that pushes tweets to any other SM. Diff audiences/messages/voice/relationship. #brandchat

DavidSandusky: Q1 I have been a fan of LinkedIn for six yrs or so for the core benefits, tweets sync, not interested. #brandchat

denvan: A1 – Auto-Synch is a lazy way to update across SM apps. Treat each venue with enough respect to craft your message.#brandchat

neilmckenzphoto: Q1: My relationships on Linkedin have some overlap with Twitter – but not that much. #brandchat

IMAGEidentity: Message must resonate with the audience. #brandchat

andrewmueller: The “Audience” for each channel is different, and the message should be adjusted for audience #brandchat

mariaduron: #brandchat -luv analogy Twitter is huge cocktail or networking event, LinkedIn is the office, FB backyard BBQ – very different flavors

BlakeGroup: Part of twitter culture is to have quirky, personal side. Not appropriate for LinkedIn as it is now. Maybe will change. #brandchat

neilmckenzphoto: Q1: On the other hand I have seen folks with Linkedin being their main vehicle using Twitter and FB quite effectively. #brandchat

denvan: A2. I got into a mess auto-updating between FB and Twitter; I’d never do it again – particularly with Linked-In! #brandchat

BrandMyCareer: Q1: Its not important for me as I share nice things on Facebook and highlight of my achievements on LinkedIn. #BrandChat

pmarckworth: Q1I don’t use LinkedIn and Twitter for the same conversations with the same people. It doen’t make sense to me. #brandchat

andrewmueller: A question remains if we “power users” are the target market for the linked in/Twitter sync feature or if their is a use case 4it #brandchat

denvan: RT @BlakeGroup: @kathydodd @mariaduron Analogy: Twitter is huge networking event, LinkedIn is the office, FB backyard BBQ #brandchat

BlakeGroup: For FB friends who link twitter and FB, I have to set them up as own lists because of so many posts! Not a fan! #brandchat

andrewmueller: I agree Twitter / Facebook sync also fails as you are messaging different audience who often does not have context of tweet #brandchat

denvan: A1. Alternately: LinkedIn: Business Suit; Twitter: Khakis; FaceBook: jeans (or Speedo – choose your leisure) #brandchat

DrFernKazlow: @pmarckworth Q1 Agree, I have different convos on linkedin and twitter. different flavor, intent. #brandchat

RMStringer: @neilmckenzphoto I use Linked in but only in a passive manner. Add me to your network. #brandchat

IMAGEidentity: It all goes back to the simple thing most forget or are too lazy to do. “Craft the message to the intended audience” #brandchat

BlakeGroup: BrandMyCareer Yes, + isn’t it ironic we want to hide twitter/FB linked posts when big point of SM is to see/connect/relate?! #brandchat

andrewmueller: I wonder why this sync feature would be of interest to twitter, maybe they see a use case that I dont, what do others think? #brandchat

BrandMyCareer: Q1: For me as minimum: Twitter = 10 tweets/day | Facebook = 3 status/day | LinkedIn = 1 status/week #BrandChat

andrewmueller: @DavidSandusky @Denvan it seems to go against the grain of twittter culture, a culture of authenticity the hipster party #brandchat

Q2: Professional or more immediate video for personal brands? Which do you recommend?

neilmckenzphoto: Q2: Professional or casual video can really have an impact on your brand image – what do you want to be, professional or? #brandchat

BlakeGroup: Q2 Not too prof, but not unviewable! I think casual is the preferred style. But loses authenticity when profs fake it. #brandchat

andrewmueller: Q2 Video is credible, the more natural unscripted it feels the more credible it appears #brandchat

neilmckenzphoto: Q2: The quality of video should meet your viewers expectations.In the early Iraq war we put up with poor videos over a Sat phone. #brandchat

IMAGEidentity: Q2 It is very similar to what we are saying in Q1. Tailor it to your intended audience. Make it as professional as they expect. #brandchat

denvan: Q2 Balance for good video: Just professional enough to not embarass. Not so slick that it looks fake or cheesey. #brandchat

DavidSandusky: Q2 video: content is king, but leave a good experience. #brandchat

 

BrandMyCareer: Q2: We discussed this issue last week! #BrandChat

IMAGEidentity: Q2 With video the medium and level of professionalism effects the message. So what is your intended message. #brandchat

brandcottage: Media planning should be media-neutral but messaging should be media-specific. #brandchat #mediaplanning

BlakeGroup: Q2 But beware profs who use big budget to pretend to be authentic, immediate, spontaneous! Can we always tell? #brandchat

denvan: @andrewmueller True. The “in-club” vibe is very important to us Twits. And don’t get me started on the new RT bomb… #brandchat

neilmckenzphoto: Q2: As video technology gets better and cheaper – more professional will be the standard – time to upgrade. #brandchat

DavidSandusky: Q2 some well produced videos are cheesy. too commercial in IMO #brandchat

BrandMyCareer: Q2: Video: “Professional” if you are new to media … “Casual” if you are expert and have good followers on the web. #BrandChat

DrFernKazlow: @neilmckenzphoto Agree – expectations will get higher with our ability to produce higher quality becomes more accessible #brandchat

Q3: How to transition from small biz I am the brand to growing + becoming WE are the brand?

BrandMyCareer: Q3: @mariaduron: What do you mean by “becoming WE are the brand?” #brandchat

DavidSandusky: Q3 total buy-in to the values and mission of the organization #brandchat

neilmckenzphoto: Q3: @DavidSandusky – cover the earth with “I Am The Brand” t-shirts? #brandchat

BlakeGroup: Q3 Be on SM, listen to feedback, engage custs, consistently improve prod/serv/cust serv. But there’s no formula! #brandchat

brandchat: @BrandMyCareer from a one person company to a company w/several employees #brandchat

denvan: Q3 Ah, my kinda question. Where’s @brandingexpert when we need him (LOL). #brandchat

IMAGEidentity: Q3 If you expect to get big you need to think “WE” are the Brand from day 1. #brandchat

pmarckworth: Q3 Full integration of the brand and clear brand strategy will make transition from me to we clear and effective. #brandchat

sethgray: @brandchat if you’ve done your hiring/recruiting right, it should be a natural transition. also, let go of your ego. #brandchat

andrewmueller: Q3, it is neither “I am” nor “we are” the brand, the brand has a “personality” all its own #brandchat

DrFernKazlow: Q3 Make sure ur brand is truly represents wht ur doing/offering, connects w/ nich. Then, lead, lead, lead… #brandchat

DavidSandusky: Q3 even in large org. the brand is experienced through “I” – excellent customer service #brandchat

BlakeGroup: Q3 “We” can be a small company w/ a few custs/clients. I see it as attitude about service, value, quality, etc. #brandchat

neilmckenzphoto: Q3: The what seems clear. The how is much more difficult. #brandchat

DrFernKazlow: @neilmckenzphoto @pmarchworth Yes, if your brand is strong, and you lead it strongly! #brandchat

vococreative: Q3: The transition starts w/ pinpointed voice and acknowledging that the brand needs to come b4 your ego. #brandchat

DavidSandusky: Q3 best teams produce when “I” knows how to contribute to “we” #brandchat

rlavigne42: Make sure ur brand is truly represents wht ur doing/offering, connects w/ nich. Then, lead, lead, lead… #brandchat (via @DrFernKazlow)

Q4: Thoughts on Facebook’s new promotion guidelines? How is your brand affected?

 

denvan: @brandchat Q4: Not at all. I only wear my speedo… er… jeans on FaceBook (sorry for the image everyone) #brandchat

 

vococreative: Q4: New FB guidelines mean we have to get WAY savvier about promotion! A good thing but not always an easy one… #brandchat

 

BlakeGroup: Q4 FB promotion guidelines: http://bit.ly/xliW1 (expand) #brandchat

 

BrandMyCareer: I didn’t check or see them :O RT @brandchat: Q4: Thoughts on Facebook’s new promotion guidelines? How is your brand affected? #brandchat

 

neilmckenzphoto: Q4: I’m not up to date on the FB promotion guidelines. Does this mean less “buy my stuff” or come to my networking event? #brandchat

 

pmarckworth: @neilmckenzphoto I’m not up to date on the promotion guidelines either. #brandchat

 

neilmckenzphoto: Q4: @BlakeGroup – thanks for the link. I guess my sweepstakes to win firearms through a drinking contest are out of the question. #brandchat

 

 

 

 

 

 

Pitch, Plugs, C2A, etc

 

IMAGEidentity: If you have read my book “MYOB: mind you own brand” please review it at AMAZON. If haven’t full preview at: http://bit.ly/4DMZBR (expand) #brandchat

 

DrFernKazlow: RT @brandchat: Remember – you’ll find the FB Promo guidelines here: http://bit.ly/xliW1 (expand) We’ll review + revisit 4 Q1 next Wed. #brandchat

 

denvan: Pitch: still looking for brander input on How to be Human in Five Easy Steps. Thanks! http://tinyurl.com/ya6d2wk (expand) #brandchat

 

pmarckworth: Pitch: I build resonant, memorable brands that attracts attention, engages interest & drives sales. #brandchat

 

brandchat: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat

 

BlakeGroup: I offer creative services (graphic design, writing, SM, strategy, etc) for clients in utilities, education, tech, prof servs. #brandchat

 

denvan: Call to action: DM me if you need help developing a new product name or need a strategic Domain name. #brandchat

 

neilmckenzphoto: Pitch: When its time to upgrade your bus or personal brand images I can help. Last client said even her mother liked the images. #brandchat

 

DavidSandusky: Are you REALLY HAPPY? tell us Thurs on @yourbrandradio http://bit.ly/4As2ni (expand) #brandchat

 

DrFernKazlow: Pitch: Take your brand to the next level. Free Power Branding teleseminar tonight: http://bit.ly/1p2GEv (expand) #brandchat

 

#brandchat recap of November 4th chat

Q1: Is any PR for a brand really good PR? Viral critiques, complaints?

wvpmc: Q1 important not to confuse a properly managed, professional Public Relations plan with random publicity and mentions #brandchat

neilmckenzphoto: Q1: Any PR for a brand may not be good. Bad PR is bad. #brandchat

jemcgrew: Q1: As the old saying goes, it’s when they stop talking that there is a problem…so bring on the PR #brandchat

wvpmc: Q1 …A strategic Public Relations plan is designed to be good for the brand + to respond to any crisis (bad publicity) as needed #brandchat

jemcgrew: Q1: Management of the PR is the key…good or bad, how you deal with it determines the pos/neg value to the brand #brandchat

pmarckworth: @jemcgrew Agreed -management of PR is critical. Sometimes you’re thrilled by publicity – other times you’re doing damage control. #brandchat

wvpmc: Q1 …A strategic PR plan is one element of an integrated marketing plan that had a well-defined brand at its core #brandchat

Q2: Richard Brandson is Virgin. Virgin is Richard Branson. Let’s discuss.

neilmckenzphoto: Q2: If Virgin is Richard Branson then when he is gone Virgin is in trouble – I think he is a better leader than that. #brandchat

brandchat: Q2: I believe w/small biz owners they set the tone+ flavor of brand of company. Eventually that culture is cultivated w/team #brandchat

jemcgrew: Q2: I haven’t kept up with Virgin lately or Bransen…maybe he needs to do another ballon stunt? #brandchat

neilmckenzphoto: Q2: One man shows are doomed to failure in the world of business and war. #brandchat

BrandMyCareer: Q2: Virgin is part of Richard Brandson’s brand as it wasn’t exist without him. Plus, he maintains the brand until what become NOW #BrandChat

pmarckworth: Q2 if the co. head is the “face” of the brand, & the brand is fully integrated, it works to have a Virgin/Branson style brand. #brandchat

duxdlux: Late to the party today! Q2: one man show apprch to brand can devalue the “team” and diminish HR loyalty #brandchat

BrandMyCareer: Q2: Richard Branson, Bill Gates, Steve Jobs, iJustine, etc. are = = = their corporate brand #BrandChat

duxdlux: Q2: key is getting team to buy into “face” of brand. the “man” is a myth. he’s only as good as his supporting team over long haul #brandchat

neilmckenzphoto: Q2: Richard Branson is the chief architect and spokesman for the Virgin brand but the Virgin brand is much more. #brandchat

andrewmueller: the CEO is not the brand but is the Cheif brand evangelist #brandchat

Q3: What best practices have U seen in using YouTube or video for brands?

BrandMyCareer: Q3: Overnight success series by @chrisbrogan is a great practice for adding values to others and strength his personal brand #BrandChat

strategystew: Q3 I think YouTube is awesome for demos such as will it blend – that’s the case study of you tube brand building #brandchat

andrewmueller: video is a great means to convey meaning, the moving image stills the mind and allows the audio (words) to sink in #brandchat

BrandMyCareer: “don’t look at your personal self from the eyes of others.” Do you agree with the say or not? #Personal Branding #BrandChat

andrewmueller: Q3 when using video, focus on the audio! #brandchat

brandchat: @andrewmueller YES!!! Bad audio can KILL a video! #brandchat

andrewmueller: Video is credible, use real people speaking in normal language, interview style can be very effective #brandchat

BrandMyCareer: Q3: When using video to build your brand, don’t change your tone or try to be someone else, just be YOU. #BrandChat

andrewmueller: I was fortunate to learn about video for the corporation from a master > @davidhoffmanca #brandchat

Q4: Social Media looking less social w/lists. How do use Twitter lists or groups in branding?

BrandMyCareer: Q4: Top 70+ Personal Branding experts on Twitter, follow them with 1 click http://bit.ly/1bbnsK (expand) #Twitter Lists #BrandChat

 

wvpmc: Q4 know Twitter restrictions on lists, when to make public vs private, use names creatively #brandchat

 

wvpmc: Q4 lists account is on also provides some insight into brand perception #brandchat

 

 

 

 

 

 

 

 

 

 

 

 

 

Plugs, Pitch, C2A, etc

 

brandchat: PLUG: Recap of chat will B on http://yourbrandplan.com by Fri. Pls join the Facebook pg at http://facebook.com/brandbuzz #brandchat

 

BrandMyCareer: Pitch: Follow all the #BrandChat team.

 

andrewmueller: My ariticle on how Twitter Lists lower barriers of adoption + Concentrate Influence http://bit.ly/3FPEja (expand) #brandchat

 

 

#brandchat recap of Wed, October 28th chat

Q1:Are brands personal or impersonal?

Brad42Fish: A1: Brands are personal to consumers. Your brand (personal or corporate) is what people think, feel + say about you. #brandchat

isfalk: @brandchat depends on your definition of a brand #brandchat

Brad42Fish: A1: But don’t get me wrong, I’m not saying that personal brands and corporate brands are same thing. #brandchat

neilmckenzphoto: Q1: A good brand is personal – personal to customers, employees and all of those who interact with the organization. #brandchat

Brad42Fish: A1: Personal brad is brand of a person. Corporate brand is brand of company, product, service, or organization. #brandchat

brandingexpert: #Brands are not human, if that’s what you mean. BTW, “personal” is not really the opposite of “impersonal” in this discussion. #brandchat

denvan: Brands are IMPersonal in the sense that they exist apart from the “person” or company that creates them. #brandchat

DavidSandusky: Q1 many business fail b/c they don’t know how to make the brand personal #brandchat

isfalk: A brand is about business, business is not personal. personal is your feeling about it #brandchat

sethgray: #brandchat A1: if a brand is a person’s perception of your company/prod/service, then yes, it’s personal.

brandingexpert: “Iimpersonal” denotes lack of concern for others. A cold, stand-offish approach. #brandchat

denvan: Creating a brand is like creating aTwitter Hashtag: you have creds in the discussion, but you don’t “own it. #brandchat

duxdlux: To an extent corporate brands have to separate themselves from a specific persona, but consumers need to make a personal connx #brandchat

denvan: Yeah, the word “personal” is tricky here. Yes they have personality. People take them “personally” + YES persons build them. #brandchat

mariaduron: @brandingexpert – beg 2 differ (U like that @denvan?) #brandchat – small biz brands R brand of owner they still run every aspect of the ship

brandingexpert: #brand = Creating the perception of being the ONLY solution to YOUR PROSPECTS’ problem. #brandchat

BlakeGroup: Part of mrktg is telling the story. Being prof but adding some personal makes a better story. #brandchat

isfalk: all u cn do is work rlly hard on a perception U wnt 2 giv . association w/ certain values. is it personal b/c of that? #brandchat

brandingexpert: @mariaduron Nyet. The owner is the owner. The #brand is the brand. The business is branded, not the owner. #brandchat

neilmckenzphoto: Q1: Brands don’t exist apart from the company or person that creates them – brands are real. Advertising might exist apart. #brandchat

paulcopcutt: @brandingexpert what about where the personal brand is the person and not a business e.g Mother Theresa? is it the cause? #brandchat

neilmckenzphoto: Q1: @brandingexpert – An open mind is a terrible thing to waste. #brandchat

denvan: @brandingexpert: My Definition of #branding: How people find you, remember you, and tell others about you. #brandchat That makes money.

jemcgrew: Q1: Throwing this out there..an impersonal brand goes against setting a tone for your corporation…impersonal = no personality #brandchat

DavidSandusky: @fuelbranding yes small biz owner needs to replace self. good brand means you trust to fund them to do it again or by her model #brandchat

jemcgrew: Q1: From my perspective Brands are personal because they have a relationship with their consumers #brandchat

brandingexpert: @mariaduron: “It just is, like it or not,but sml biz owner is brand” <– Dream on. I’ll see you at the finish line! #brandchat

mariaduron: @duxdlux I TOTALLY agree! That’s what makes succession planning a probl. But, it’s true + it’s where small biz starts #brandchat

merylevans: Q1 Brands *should* be personal to connect with and tug customers. But are they always? No. Especially business-to-business. #brandchat

neilmckenzphoto: Q1: @brandingexpert When a person acts contrary to their personal brand then this becomes their new personal brand. #brandchat

brandingexpert: @neilmckenzphoto: When a person acts contrary to personal brand this becomes their new personal brand. #brandchat <– Which proves the myth.

jemcgrew: Q1: def. of impersonal – not personal; not representing a person; not having personality; not having a subject #brandchat

merylevans: Q1 Too many businesses create a problem and sell their solution rather than personalize brand to fit what customer truly needs. #brandchat

jemcgrew: @brandingexpert not necessarily…the consumer can drive the brand, especially when the Brand is part of controversy #brandchat

jemcgrew: Q1: Martha Stewart and Oprah – Both Brands, Both Represent People and their values…in fact fortunes built on it #brandchat

brandingexpert: Now, if you ask if a #brand should have a PERSONALITY to which humans can relate, I’d say absolutely, yes. #brandchat

gjergj_d: Q1: Brands in and of themselves have no value, but that given by consumers. Some take on personal values, some remain impersonal. #brandchat

wvpmc: problem with small biz owner being a large part of the brand is all cust want to deal with owner – need to empower others #brandchat

duxdlux: @jemcgrew Where would the Oprah and Martha brands be without the “products” they’ve chosen to label? #brandchat

Brad42Fish: A1:A company can only decide what it want its brand to be. You give audeince the tools with which the audience defines brand. #brandchat

duxdlux: Martha Stewart is good example of separation personal/brand. In her jail stint editorial ctrl changed, etc. Brand not so changed. #brandchat

neilmckenzphoto: Q1: @artbynemo Artists who have a brand – check out Thomas Kincaid. Not my taste in art but a very successful brand. #brandchat

rlavigne42: Q1 many business fail b/c they don’t know how to make the brand personal #brandchat (via @DavidSandusky)

Q2: How do programs that clean UR name, fix UR reputation affect UR brand?

brandingexpert: Q2: If your #brand strategy is well-defined, you can handle any crisis by using it as a foundation. #brandchat

 

brandingexpert: IF your #brand strategy is articulated, it’s also eminently defensible. Impervious to attack. #brandchat

 

neilmckenzphoto: Q2: Great example of fixing your brand- health insur ads going on now -Guess they are the only solution huh @brandingexpert #brandchat

 

paulcopcutt: Q2 a company that specialises in this area might be a better route – look at celebs who mess up – in step the experts. #brandchat

mariaduron: #brandchat Q2:Really programs that do that only push the negative stuff lower on Google search. Can be done w/focused effort on engaging

brandingexpert: That’s b/c in order to harm your #brand, attackers have to undermine your #brand strategy claims. #brandchat

duxdlux: Q2: See PR, marketing, advertising in the steering role. “Positioning”, retooling the “face” of the brand #brandchat

DavidSandusky: Q2 programs that clean reputation are not mrktg/ad/PR. that is problem;look inside (brand) #brandchat

paulcopcutt: Q2 @mariaduron and Google is only one place. If your brand is tarnished it will reach beyond Google #brandchat

brandingexpert: I advise clients NEVER let agencies do your #branding. YOU do the #branding. Let THEM execute it. #brandchat

neilmckenzphoto: Q2: @brandingexpert Agreed, those ads make them feel like puppies you would like to hug, maybe even invite them to dinner – NOT! #brandchat

mariaduron: @paulcopcutt YES!!So, agree – Google is gr8 but not the only place that WOM is generated #brandchat

Kevin_PriceCom: @brandingexpert Q2: a well-defined #brand strategy is a guide for making all decisions in a company including crisis management #brandchat

duxdlux: RT @DavidSandusky: Q2 programs that clean reputation are not mrktg/ad/PR. that is problem;look inside (brand) >> yes, deeper prob #brandchat

denvan: Q2. Strong brands, customers carry you through crises. New Coke is an example of this as well. That blunder would KILL most corps.#brandchat

wvpmc: @brandingexpert can you clarify how you distinguish “do” and “execute” please? where’s the line? #brandchat

 

brandingexpert: @wvpmc “DO” = creates the #brand strategy. “EXECUTE” = creatively expressing the strategy to the marketplace. Ads, PR, web, etc. #brandchat

Q3: What are the merits/dangers of going head to head w/a brand? Is there a winner or loser?

merylevans: Q3 Well, I believe most brands have something different from others and it’s a matter of the customers’ needs and preference. #brandchat

neilmckenzphoto: Q3: How can you not go head to head with your competitors brand? #brandchat

 

duxdlux: Q3: what do we mean by “head to head”? #brandchat

brandingexpert: That way, you provide the #brand parameters of what your agencies should/should not do. Guidelines. #brandchat

denvan: Q3 In a clash of brands, customer loyalty wins. Look at brand values of Apple (rising) vs. Microsoft (stagnant) #brandchat

Brad42Fish: Q3: I suggest going after another brand only if you are the underdog and in some way superior. #brandchat

DavidSandusky: Q3 many companies copy those “best to work for” but never implement the culture-best stays best #brandchat

jemcgrew: Q2: I say if you aren’t going head to head with competition you are missing opportunity…Market share defines winner #brandchat

brandchat: @duxdlux Head 2 Head – mac vs pc, fast food chain vs. another – helpful examples? #brandchat

Michael_B_Moore: Q3 Danger: you allow your competitor to define your strategic landscape. #brandchat

duxdlux: Q3: Think brand is best served by focusing on what YOU have to offer. Be who you are and communicate that. #brandchat

brandingexpert: @Brad42Fish Actually, pointing out how others do it wrong is one of my favorite & most effective #branding tactics #brandchat

neilmckenzphoto: Q3: Maybe you don’t mention them by name – how about Brand X? #brandchat

brandingexpert: Nothing wrong in pointing out how your #brand does it better — and why. It provides clarity end users want. #brandchat

Brad42Fish: Q3: If you are the leader, I’d suggest not addressing the competition in public. Keep an eye and respond in actions, not words. #brandchat

neilmckenzphoto: Q3: If you have a competitive advantage – use it and tell everyone. #brandchat

denvan: Q3 Smaller brands often win by focusing on the ONE thing customers REALLY value. Bigger players try to please everyone. #brandchat

DavidSandusky: @brandingexpert because #brand will actually deliver what #marketing promises. BRAND LEADS #brandchat

SJAbbott: Q3 #brandchat Creative messages can go head to head w/ competition, but your brand must be defined on your own. You are your own story.

Q4: If a personal brand has a backbone, what is it?

 

merylevans: Q4 Calling out its competitors. Mentioning competitors in ads, web site, etc. #brandchat

 

neilmckenzphoto: Q4: This ought to be interesting. @brandingexpert ? #brandchat

 

denvan: Q4: Follow all the rules of regular branding. Serve. Connect. Repeat. A personal brand is just a brand after all. #brandchat

 

Brad42Fish: Q4: Why do we act like personal branding is so much different than corporate branding? #brandchat

 

brandingexpert: Q4: “If a personal brand has a backbone, what is it?” The ability to suck in neophyte to pay for programs that don’t work. #brandchat

 

duxdlux: @Brad42Fish @brandingexpert But I think “debunking” published claims speaks to integrity #brandchat

 

Brad42Fish: Q4: We do corporate branding for an organization/product/service. We do personal branding for a person. Same process. #brandchat

 

DavidSandusky: Q4 find your backbone, stay true to what you stand for. Influence. values #brandchat

brandingexpert: Example: A photographer may be a swell guy, but his photography stinks. Who cares what his “personal brand” is” #brandchat

 

neilmckenzphoto: Q4: Although true in too many cases, a bit harsh. I kind of like your personal brand even though you think you don’t have one. #brandchat

 

Brad42Fish: @brandingexpert The quality of his photos are part of his personal brand, just like the quality of a car is part of GM’s brand. #brandchat

 

brandingexpert: Problem w/ personal branding is that it focuses on self-involvement which is easier than true business strategy, so it sells. #brandchat

 

Brad42Fish: @brandingexpert Q4: I agree that emphasis on personal branding by some is WAY overdone, but can be valuable for many. #brandchat

 

 

 

 

 

 

 

Pitch, Plugs, C2A, etc.

 

 

jemcgrew: PLUG: Marketing/Graphic Design/Photography all at http://www.mcgrewgroup.com – feel free to drop us a note! #brandchat

 

paulcopcutt: thx for the lively discussion as always, 4 just my toonies worth of personal brand tips go 2 http://bit.ly/JdDKV (expand) #JMTW #brandchat

 

merylevans: Content maven aka writer and editor who makes a livin’ playing with words at www.meryl.net. Connect on my main ID @merylkevans. #brandchat

 

brandingexpert: PLUG: http://www.robfrankel.com The book, http://www.RevengeofBrandX.com Do drop by when you get a moment…Thanks! #brandchat

 

neilmckenzphoto: Pitch: 30 years advertising and marketing experience combined with master photography make up my personal brand. #brandchat

 

fuelbranding: Subscribe, add your expertise – www.fuelyourbranding.com @fuelbranding #brandchat

 

Kevin_PriceCom: @DenVan Ditto, see you around the #brandchat. Absolutely #GOPHILLIES

 

Brad42Fish: 42Fish is a creative soltuions firm that helps clients create their desired reactions thru branding, mktg, advertising + design. #brandchat

 

DavidSandusky: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat http://bit.ly/3epaP2 (expand)

 

mariaduron: PLUG:Helping ppl+companies “be Buzzworthy” thru workshops,coaching+UR online advisor on UR Personal Board!http://bebuzzworthy.com #brandchat

 

 

Brandchat Recap of October 21st Chat

Q1 is on the floor 4 #brandchat: Q1: If I tweet or write about a clients website, am I violating FTC rules?

damienfranco: @mariaduron I think that would depend on whether it’s a review or if it’s news about the website? #brandchat

mariaduron: @damienfranco I would tend 2 agree. News is one thing but if UR reviewing saying their awesome, need 2 disclose #brandchat

damienfranco: @mariaduron yeah, but can we don’t have room in twitter for “full disclosure” #brandchat

Brad42Fish: I agree with @damienfranco. If you announce a launch or feature or even a product, no problem. Acting like a huge fan, risky! #brandchat

unhatched: Q1: I think it depends on how involved what you say about the site is #brandchat

jemcgrew: Q1: This would probably depend but either way the best thing in these times is transparency. #brandchat

neilmckenzphoto: Q1: If the FTC regulates bloggers like it does its other responsibilities, it is a dog with a bark and no bite. #brandchat

Brad42Fish: Also probably depends on whether you’re veiwed as expert/celebrity and the site is related to your expertise/fame. #brandchat

GetResults: A1 – As I understand new FTC guidelines, disclosure (goodies/$$$) &/or “beyond typical results” claims R issues, Easily remedies #brandchat

brandingexpert: #brandchat Q1: IMHO, As long as you add some REAL value to the conversation, nobody minds a little soft self-promotion.

Brad42Fish: But honestly, FTC probably has far bigger concerns than if I buy flooring from www.americasfloorsource.com #brandchat

unhatched: q1: Wouldn’t you have to be one heck of an evangelist before the FTC would get involved? #brandchat

jemcgrew: Q1: The thing with the FTC rules is they may leave you alone…but when they don’t it is going to be painful..better to be safe #brandchat

brandingexpert: #brandchat Whether you’re a paid/unpaid reviewer, the truth is your best friend…

GetResults: @Brad42Fish Journalists and PR folks struggling w this, as well, Wanting to be transparent, still do job. #brandchat

jemcgrew: Q1: I want to believe that if you can’t make disclosure, then maybe a reevaluation of what is being written is in order #brandchat

http://search.twitter.com/about

nomadofdesign: Q1: If the information u were mentioning was not public publicly known, or gave away company secrets. I don’t see FTC caring. IMO #brandchat

mariaduron: @damienfranco, think in Twitter it’s challenge, can do several tweets, like #brandchat, or use Twitwall #brandchat

BrandMyCareer: Q1: Are we violating the FTC rules … Yes or No ? #brandchat

Michael_B_Moore: Q1 Honestly, are the new regulations well established enough for anyone to be confident about what will and what will not work? #brandchat

lindsaydavies: Tweeting about a website can only allow so much promo & virtually no disclosure – unless a hashtag for transparency was created #brandchat

brandingexpert: #brandchat I always use the truth for clients, b/c it’s the last thing anyone expects!

Brad42Fish: Q1: Just don’t make any claims that are bogus. And don’t try to fake anything. #brandchat

neilmckenzphoto: Q1: Maybe twitter can add a feature that lets you put real small type at the bottom of your post – like the TV ads. #brandchat

thesmartmama: Q1 – I think FTC liability of companies for inaccurate statements by bloggers is much more trouble than disclosure #brandchat

BrandMyCareer: @GetResults Q1: Yes, we are violating several laws but thanks to Twitter, we r at least have discussions to avoid some violations #brandchat

Q2: How would U recommend women handle the challenge of maiden name + UR personal brand?#brandchat

jemcgrew: Q2: Is this the challenge of what to do when someone gets married? #brandchat

brandingexpert: #brandchat Govt gets into stuff b/c ppl deceive others. If you DON’T deceive, your #brand has more credibility, trust & success.

duxdlux: Q2: really depends on the woman’s personal choice about maiden name. personal brand can grow/expand. marriage can be part of that #brandchat

denvan: Q2: Which challenges are you referring to? Whether or not to keep maiden name? #brandchat

thesmartmama: Q2 – Not sure I understand married name ?; I use maiden name, not married, no problem with branding #brandchat

neilmckenzphoto: Q2: Just like they would in real life. What name are you known by or what name do you wish to known by? #brandchat

denvan: Q2: My wife made a smart personal branding decision by not taking my 14-letter last name. Hers has only 4. #brandchat

DavidSandusky: @jemcgrew @denvan Q2 apparently many well know women struggle with name change re married, remarried #brandchat

brandingexpert: Q2: IMHO, women should keep their surnames professionally. Kids need a family name. #brandchat

brandingexpert: Q2: W/ a 50%+ divorce rate? A woman would be nuts to change her professional surname! #brandchat

duxdlux: Changing from maiden name to married in personal brand like branding in corporate name changes/mergers. plan it and launch #brandchat

jemcgrew: Q2: Maria Shriver has actually been talking about the gender role changes…maybe you don’t have to change your name #brandchat

Brad42Fish: Q2: I’ve seen many women use three names professionally, two personally. Example in next tweet. #brandchat

jemcgrew: It could be possible to be change your name and leave your company name…there is always hyphenation too #brandchat

denvan: Q2 It’s a shame we’re stuck with this archane “brand architecture” system. It’s too easy for men. #brandchat

unhatched: Q2: friend uses maiden for professional purposes even tho she changed it #brandchat

duxdlux: @brandingexpert Same could be said of corporate mergers/buy-outs in many industries #brandchat

BlakeGroup: Q2 If U have established name as biz, can create confusion/issues if U start using it for personal. #brandchat

brandingexpert: Q2: Never mix biz w/ personal: In this information age, anything personal is TMI. #brandchat

Brad42Fish: Q2: Mary Jones gets married. Professionally: Mary Jones Smith. Personally: Mary Smith. #brandchat

unhatched: Q2: she says her personal brand isn’t a concern compared to her professional brand #brandchat

denvan: Q2: But for professional women not married yet, I’ve advised creating a 3rd-party brand for themselves to ease the transition. #brandchat

BGrabher: Q2: Personal brands can’t be set in stone. They need to evolve because people evolve/change (get married/divorced) #brandchat

Brad42Fish: Q2: What happens when someone calls old employer for reference? “Never heard of her.” …unless maiden name is there. #brandchat

brandchat: @duxdlux agreed! It’s all mixed-up, difficult to dissect personal from professional life/image #brandchat

Brad42Fish: Q2: Personal brands and professional brands will always mix. We’ve all neworked at our kids’ soccer games. #brandchat

brandingexpert: Q2: It makes more sense to keep a maiden name professionally, b/c it’s out there. How you’re called privately is nobody’s biz. #brandchat

GetResults: A 2 – It’s a combo of personal preference, deal w partner, UR branding – all at play in using/ not using married name #brandchat

denvan: RT @andrewmueller: @denvan You are speaking of identity not brand. >Me: Yes and yes. One builds on the other. #brandchat

Q3: Is influence a metric when measuring a brand – personal or business? #brandchat

Brad42Fish: Q3: Power to influence is definitely tied to brand strength. #brandchat

denvan: Q3 Measuring influence is like measuring weight in a vacuum. Not impossible, but is it worth the effort? #brandchat

unhatched: q3: absolutely influence is a metric – if you don’t have influence how much of a brand can you have? #brandchat

HuebnerPetersen: @denvan Agreed. “Influence” is vague and subjective. You know its good, but is it possible to accurately define & measure? #brandchat

Brad42Fish: Chicken or egg? Does strong brand give more power to influence? Or does strong ability to influence make more powerful brand? #brandchat

BlakeGroup: Q3 IMO influence is major ASSET of brand, SM or trad. Measurement a challenge. #brandchat

duxdlux: Q3: Influence has to be quantified to be a valuable metric. Based on goals, could be mentions, recns, follows, click-thrus #brandchat

brandingexpert: Q3: #brandchat For me/my clients, the only “influence” that counts is revenue. Everything else is an attempt to justify a paycheck.

Brad42Fish: powerful brand? valuable brand? lovable brand? trusted brand? influential brand? Are they synonimous? #brandchat

DavidSandusky: Q3 influence: strong brand changes perception of say, an industry. @southwestair #brandchat

GetResults: A 3 Can “influence” be measured w/o a qualifier – $, Visibility, invites, etc? #brandchat

atownley: Looks like #smm metrics discussion going on a bit on #brandchat today too. #smchat ppl may want to check transcripts later

Brad42Fish: A brand is influential if it helps create the desired reaction. #brandchat

GetResults: A 3 – if influence is seen as “permission” – to extol, to purchase, to endorse? Still, needs more definition #brandchat

denvan: Q3 No of course influence is more than direct revenue. It is the power to move people / issues / thoughts. #brandchat

andrewmueller: @GetResults influence is the ability to get others to take the actions, measured by definining the action, benchmarking, etc. #brandchat

sethgray: Influence is a goal, not a metric. #brandchat

andrewmueller: @denvan Yes but they are not equal and create confusion when used interchangably #brandchat

duxdlux: @andrewmueller I’d argue ideals are people connecting w/ people they want to be like. you don’t build relationshps with ideals. #brandchat

Brad42Fish: @brandingexpert But not all brands are created to generate revenue. Desired reaction might be votes, change in behavior, etc. #brandchat

BlakeGroup: Q3 Goals of influence can be $$, actions (volunteers for event, for ex), attitudes. #brandchat

Q4: Do you use a brand map or personal brand map similar to this? What’s different? http://bit.ly/3YbBnS #brandchat

HuebnerPetersen: Good model: measure branding activity over time & compare to sales revenue, transactions, & customer interactions over time #brandchat

Brad42Fish: Q4: Never used a chart quite like that one, but it looks like a good approach. #brandchat

neilmckenzphoto: Q4: This brand map certainly make brand development easy to understand – LOL. http://bit.ly/3YbBnS (expand) #brandchat

duxdlux: Q4: Very interesting approach. Haven’t use it. #brandchat

andrewmueller: @mariaduron That map is a brainstorming method that is a precursor to strategy #brandchat

BrandMyCareer: Q4: The map is nice but I love to express personal brand in very simple map that doesn’t make people scared #brandchat

Brad42Fish: Q4: Everyone has variation of same techniques for defining brand. As longs as yours works for you &/or your clients… #brandchat

GetResults: A 4 – Have used similar techniques (Goldratt based) for productivity 4 yrs. Can work if used consistently. So can post-it notes #brandchat

BrandMyCareer: Q1 + Q4: Do I violate FTC rules if I post the map on my Facebook profile #brandchat

Pitch, Plugs, C2A, etc

GetResults: PITCH – Helping you find creative solutions & grow your business. CALL 2 ACT – @getresults 4 FREE initial consult #brandchat

Brad42Fish: 42Fish is a createive solultions firm that helps clients create their desired reactions thru branding, mktg, advertising + design #brandchat

brandingexpert: Blatant self-promo: The book: http://www.RevengeofBrandX.com The branding guy: http://www.RobFrankel.com Drop on by! #brandchat

neilmckenzphoto: Pitch: Creating great people and product photography with impact. #brandchat

denvan: Pitch: 1) Beg to Differ is looking for great brand stories and discussions. 2) Brandvelope has space for naming clients. #brandchat

BlakeGroup: Pitch: I provide creative services (writing, design, SM, etc) to clients including utilities, education, healthcare, prof servs. #brandchat

jemcgrew: Pitch: visit McGrewGroup.com for writing/graphic design/photography/marketing expertise. Great rates for brochures, bus.cards etc #brandchat

denvan: Oh, and read about my chicken sandwich: http://www.begtodiffer.com/ #brandchat

#brandchat recap of October 14th

We delved even further into the topic of personal branding and how it compliments or deters from a corporate brand.  Enjoy the recap!

Q1: How can we keep corporate+personal brands separate? (i.e. Bill Gates, Richard Branson)

chareeklimek: @brandchat Great Q1. Are we sure we’re even able to keep them separate any longer? #brandchat

Brad42Fish: Q1: Shouldn’t be hard for big brands, can de very hard for small prof service companies. #brandchat

mariaduron: #brandchat Q1: This is a perpetual ? b/c I C it supporting a growing biz yet being a deteriment 2 biz UR want to eventually sell.

Brad42Fish: Q1: In big companies, leader is just that, leader. In small firms, leader often is main piece of org’s brand. #brandchat

chareeklimek: agree with you @Brad42Fish however still believe lines will continue to blur. Personal absolutely affects corporate #brandchat

paulcopcutt: Why separate the brands,? Make it a continuum of branding – personal to team to corporate – very powerful. #brandchat

chareeklimek: It’s micro to macro – time 2 flip it. @paulcopcutt Make it a continuum of branding – personal 2 team 2 corporate – very powerful. #brandchat

pmarckworth: The personal brand of the company leader can be a huge asset to a corporation. But the two brands are separate. #brandchat

Brad42Fish: Q1: Bigger challenge is for small firms, where so much of firm’s identity is tied up in owners or other leaders. #brandchat

brandchat: pmarckworth The personal brand of the company leader can be a huge asset to a corporation. But the two brands are separate. #brandchat

duxdlux: Q1: People connect more readily with other people, so the personal brand is a vital part of building the biz brand #brandchat

DrFernKazlow: Q1 Largeness of personality is a BIG factor – for worse and sometimes for better… #brandchat

Brad42Fish: Q1: In big firms, a conscious decision should be made as to how closely tied leader’s brand is to org’s brand. #brandchat

duxdlux: Q1: What happens when personal or team brands have a disconnect with biz brand? #brandchat

wvpmc: Q1 we know they’re separate when we see a disconnect – Whole Foods for example #brandchat

Brad42Fish: Q1: If leader brand is part of corp brand also depends on product/service category. I don’t know leader of most brands I like. #brandchat

chareeklimek: @duxdlux lack of productivity, high turnover, lost revenue and broken and disgruntled brand voices in the community #brandchat

Brad42Fish: Q1: EXAMPLE: Should the CEO of Corona (or parent company) make his/her personal brand part of Corona brand? Probably not. #brandchat

pmarckworth: RT @chareeklimek: @Brad42Fish but he should be making sure everyone in the company is rallied behind Corona brand #brandchat

Brad42Fish: RT @pmarckworth Q1 I think the question is whether the leader is the face of the brand. #brandchat

duxdlux: @pmarckworth Excellent point. Find the “face” of the brand and make sure there is no disconnect. #brandchat

Q1.2 What happens when personal or team brands have a disconnect with biz brand?

paulcopcutt: @duxdlux – if there is a disconnect than time to re-evaluate if they stay together – align the values. #brandchat

duxdlux: @paulcopcutt Seems personal brands must fall within an overall org brand strategy. Can be difficult with large personalities #brandchat

pmarckworth: Q1 I think the question is whether the leader is the face of the brand. It mostly doesn’t happen which is fine. #brandchat

DrFernKazlow: @DavidSandusky @duxdlux depends whether it enhances/offers positives or detracts from the company brand. Think mavericks. #brandchat

Q2: If U were 2 create a personal branding formula, what would it be?

chareeklimek: Q2: start with personal core values, beliefs, strengths/characteristics as well as weaknesses. #brandchat

duxdlux: Q2: Are we talking personal brand independent of organizations, or within org? #brandchat

brandchat: Rt @jenniferbourn A2: Focus on authenticity+relationship blg+provide consistent high-value content helps ur audience #brandchat #brandchat

pmarckworth: Q2 Formula for personal brand: what makes you unique, memorable, believable & important #brandchat

neilmckenzphoto: Q2: Personal brand formula: Authenticity and great results everyday. #brandchat

DavidSandusky: Q2: PB=Being You + (Online + Offline) Reputation + Action #brandchat http://bit.ly/2AsP2M (expand)

Brad42Fish: Your presonal brand is what people really think of you. #brandchat

mariaduron: @pmarckworth LIke UR formula -tho not just believability, authenticity like @neilmckenzphoto listed #brandchat

DrFernKazlow: Q2 All abt finding pts of connection w/who U r, what U want, ur vision & ur niche(why I teach PowerConnecting) #brandchat

duxdlux: @brandchat Personal brand that exists within overall org strtegy might take on specific purpose not found in independent approach #brandchat

Brad42Fish: You may have desired personal brand that you create, but those with whom you interact are the ones who really control your brand. #brandchat

brandchat: @duxdlux agreed – think overall goal needs 2 b considered in communicating brand but doesn’t develop brand #brandchat

Brad42Fish: Q2: Even more so than with corp brands, your personal brand must be authentic. Otherwise, you’re just a big fake. #brandchat

DrFernKazlow: Q2 Interesting we agree how impt authenticity is, yet so many forget it in building and leading a brand… #brandchat

sethgray: @Brad42Fish and people don’t tolerate phonies any more #brandchat

duxdlux: @Brad42Fish Somewhere the personal branding has to meet up with the personal brand — what you’re trying to do with what you do #brandchat

Q3: How do you think the Letterman Brand is doing after the latest story? And, tips on Brand Management in a crisis? #brandchat

neilmckenzphoto: Q3: I don’t think the latest Letterman flap has really affected his brand. #brandchat

BlakeGroup: Q3 Letterman took as much control as poss by quick response. But def some neg fallout. #brandchat

Brad42Fish: Q3: Letterman handled it in true Letterman style. Plus, he’s a comedian and talk show host – not politician. NO DAMAGE. #brandchat

duxdlux: Q3: Brings out “weakness” element in brand building/identification. Easy to overlook, but inherent in any personal or org brand #brandchat

Brad42Fish: Q3: He might have legal damage, but virtually no brand damage. #brandchat

paulcopcutt: Q3 for personal brands in crisis – honesty, authenticity and ask for your communities support and feedback #brandchat

duxdlux: @paulcopcutt Also, take responsibility. There’s noone else to absorb the fallout, but you. #brandchat

paulcopcutt: Q3 -Agree comedian on brand Letterman’s biggest damage was 2 the trust in his marriage in my eyes that damages his personal brand #brandchat

DrFernKazlow: Q3 I think Letterman also handled it in line with his brand… #brandchat

duxdlux: Q3: Also brings out underlying perceptions. Was anyone really surprised by Letterman flap? No. In keeping w/ existing perceptions #brandchat

Q4: What do you think of the new FTC guidelines for brands+bloggers? #brandchat

ZimblerMiller: Q4: Lot of misinformation about the FTC’s new rules, including from the FTC itself. #brandchat

brandchat: Regulated disclosure is only required for those communications that are sponsored. #brandchat

brandchat: Celebrities now have a duty to disclose relationships beyond traditional advertising, e.g. on talk shows, Twitter, Facebook, etc. #brandchat

Brad42Fish: Q4: Honestly, I don’t know what new guidelines are. Suppose I probably should. #brandchat

neilmckenzphoto: Q4: I like the new FTC guidelines for bloggers – transparency. #brandchat

paulcopcutt: Q4 re FTC – not sure how much it will effect us here in Canada (yet!) – what are the implications for cross border branding?? #brandchat

Brad42Fish: Do the new FTC regs have punishments assocatied with them? #brandchat

ZimblerMiller: Q4: Consumers also have to be smart — did they really think all these years that book reviewers have been buying the books? #brandchat

duxdlux: Q4: FTC guidelines are a natural step. Sets precedent for regulation of citizen media. Like the transparency aspect. #brandchat

DrFernKazlow: Q4 I Going to b challenging-some positives some problems like tweets in 140 chars w/ affiliate links #brandchat

ZimblerMiller: Q4: Every time I use an affiliate link in an Examiner.com article I note that it’s an affiliate link. #brandchat

BlakeGroup: Q4 The easier the access, the more potential for abuse. Guidelines good idea. Will need to evolve as tech does. #brandchat

ZimblerMiller: @DrFernKazlow Maybe on Twitter we can use a hashtag code such as with al to let everyone know it is an affiliate link. #brandchat

Brad42Fish: Q4: The brand damage of not being transparent/honest could be worse than any fine from FTC. #brandchat

Brad42Fish: Q4: If I tweet about a client’s webstie, am I in violatino of FTC rules? #brandchat

Pitch, Plugs, C2A, etc.

Brad42Fish: PITCH: At 42Fish we help clients define and create their desreid reactions thru branding, marketing, advertising + design. #brandchat

denvan: @DavidSandusky Pitch: Looking for Time Management assistance to be able to attend the next #brandchat on time…

BlakeGroup: Pitch! I provide creative services (writing, design, SM, etc) to water utilities + public health, education, prof serv clients. #brandchat

Brad42Fish: Check us out at www.42Fish.com. (Do I have to disclose anything about my relationship with 42Fish? Don’t want FTC trouble.) #brandchat

paulcopcutt: Pitch #brandchat (does that FTC comply?!) wud luv u 2 spread word #JMTW http://bit.ly/3GXXPX (expand) 30 secs or less personal brand tips for a cause

neilmckenzphoto: Pitch: If you need some great business or personal brand photography combined with 30+ years marketing experience give me a call. #brandchat

ZimblerMiller: PITCH: My company has a $24.95 info package “What You Should Know About Branding” http://bit.ly/JcxYB (expand) #brandchat

pmarckworth: Pitch: I create resonant, memorable brands that attract attention, engage interest & deliver on their promise. #brandchat

chareeklimek: #brandchat Pitch @Vocii helps companies brand & communicate from the inside out. Building trust+creating advocates of employees+customers.

DrFernKazlow: Pitch: I help people master the Inner Game of Branding – and maximize & monetize their business, brand, & SM. #brandchat

#brandchat recap of Wed, October 7th, chat – all about personal branding!

Q1 is on the floor : Is a personal brand earned or created? And, extending that is a biz brand…earned or created? Let’s discuss.

GetResults: Brands have always been rooted in reputation and utility. Why shouldn’t this apply equally to the “pers brand”? #brandchat

Michael_B_Moore: Q1 IMO both – it must be strategically cultivated and managed, but there must be integrity at the core of all brands. #brandchat

pmarckworth: @GetResults I agree. A personal brand is based on making and keeping a clear promise. #brandchat

neilmckenzphoto: Q1: Personal brand – you create it by earning it. If you just create it then it is just a mask. #brandchat

wvpmc: Q1 pers brand can be molded, but in SM era will quickly be called out if not in sync with what is actually earned #brandchat

brandchat: Some say PB (personal branding) is manipulative tactic to make urself look more valuable than u R…. #brandchat

lisakribs: Q1: Personal Brand – neither created or earned, you are what you are. any other representation is deception. #brandchat

paulcopcutt: @mariaduron personal brand evolves, message and communication is created, reputation and value is earned. #brandchat

Mikimel: A personal brand is both earned and created, just like any product’s package – one cannot exist without the other. #brandchat

jemcgrew: Q1: Personal brand in most cases is created by earning credibility that you then associate with your persona #Brandchat

DrFernKazlow: @mariaduron Q1 love the ??Think is has to be both created & earned (& u must cont 2 earn it and kept aligned) #brandchat

GetResults: @brandchat Pers Brand both created & earned. @ creation it’s what you want it 2B. Once launched, it is subject 2 mkt def #brandchat

jemcgrew: Q1: I see personal branding as marketing yourself…one of my professors used to say the most important thing you market is U #Brandchat

DrFernKazlow: @neilmckenzphoto I think pers brand is created as is corporate, but 4 both, must be aligned & authentic #brandchat

BrandMyCareer: Q1: I don’t understand where Blogger – David Spinks miss the point of personal branding #brandchat

BlakeGroup: Q1: both earned + created. Create first, built by having value/knowledge/product/service. #brandchat

HuebnerPetersen: Q1 Branding is storytelling – in bot biz & personal realms. You create your story & the work to live up to it (earn it) #brandchat

GetResults: @lisakribs but itn’t it what you CHOOSE to project – thus, YOU, but still crafted and MKT says, yes, or , no #brandchat

neilmckenzphoto: Q1: You can create any personal brand (persona) you want on social media – living up to it is another story.. #brandchat

DavidSandusky: Q1 personal brand is created, earned and w/vision sustained. #brandchat

pmarckworth: RT @Mikimel: I see PB as packaging a professional service delivered by an individual. Scale is smaller; principles are the same. #brandchat

BrandMyCareer: Q1: Personal Brand = Being You + Reputation + ? #brandchat

GetResults: @HuebnerPetersen at the start, that’s true, but like parlor game, whispering ear 2 ear, msg takes on own life. #brandchat

lizisaacslwc: Personal Branding is more than just representation, it’s everything about you and UR p/s. U are R brand #brandchat

BrandMyCareer: @lizisaacslwc But my personal brand created by earning followers, fans and readers for my blog, right? #BrandChat

GetResults: @BrandMyCareer – these elements are mutually supportive but still have to pass personal and societal filters. 2 way street #brandchat

DavidSandusky: Q1 As an executive recruiter, I know who will produce beyond their stay. Those pple don’t market self, brand speaks #brandchat

lizisaacslwc: @DrFernKazlow there are several misconceptions abt PB–we often don’t believe we’re pwrfl beyond measure. #brandchat

artcoaching: RT Q1:Creation is always personal interactions with biz challenges .Being created…it’s earned #brandchat

BrandMyCareer: @GetResults so how you do describe personal branding for those who miss it? #brandchat

DrFernKazlow: @neilmckenzphoto It is clearer to ppl in corporate branding – yet if pers brand is out of whack, so is everything else #brandchat

paulcopcutt: @pmarckworth personal brand can extend beyond professional services, it is an opportunity for everyone to manage career/biz/self #brandchat

brandchat: RT @DavidSandusky Q1 As executive recruiter, know who will produce beyond their stay. Those pple don’t market self, brand speaks #brandchat

pmarckworth: @BlakeGroup I think PB is harder to define beacuse it requires honest introspection that then must be told as a compelling story. #brandchat

strategystew: Q1 I think the real challenge is creating a brand of any kind is not being clear on who you are and what you are promising . #brandchat

GetResults: @DrFernKazlow who will control it, indeed? I see it as sailing in a storm. Control is shared. #brandchat

paulcopcutt: @DrFernKazlow agreed – it is better to be a conscious competent personal brand than an unconscious incompetent one! #brandchat

DavidSandusky: Q1later…read “Complications of personal brand simplified” for my thoughts http://bit.ly/qIdwy (expand) #brandchat

BrandMyCareer: Q1: Can we agree about > Personal Brand = Being You + Reputation + Actions #BrandChat

DrFernKazlow: @lizisaacslwc Yes – and if we don’t own our power, same as in corporate arena, others will be happy use that 2 their adv #brandchat

Q2:Do you “get” personal branding? If so, why? Or do you see it as a ploy, positioning or stupid? Let’s discuss!

jemcgrew: Q2: I get “personal” branding. I view it as marketing myself and my talents. This may be in pursuit of careers, friends or family #Brandchat

lizisaacslwc: We often get confused w/mission/vision /slogan etc. and aren’t consistent in our prestentation, mktg , appearance etc. #brandchat

neilmckenzphoto: Q2: If personal brand is authentic then it isn’t a ploy, positioning or stupid. Authenticity is the key. #brandchat

BrandMyCareer: Q2: PB could be stupid thing before 5 years but today personal branding is positioning #brandchat

HuebnerPetersen: Q2 In SM, w/out branding, you’re a generic profile & stand for nothing. Personal branding is req to have an impact & fully engage #brandchat

lisakribs: Q2: PB isn’t a ploy, but it is seriously hyped. eventually i think PB will be a no-brainer in establishing yourself. #brandchat

GetResults: Q 2 Even w lg corps, pers brand has been there – founder, personality. Co’s moved away 2 separate 4 market valuation reasons. #brandchat

lisakribs: 12 yr olds with facebook pages are PBing as we speak #brandchat

HuebnerPetersen: @neilmckenzphoto Agreed. Authenticity is key for any kind of branding (personal or business) #brandchat

Michael_B_Moore: Q1/2 Old school: resume SM connected world: PB #brandchat

paulcopcutt: @BrandMyCareer SM has raised the profile of PB to whole new level. Also transient work habits and expectations drive PB #brandchat

So, how do YOU define personal branding – in 140 chars or less? #brandchat

BlakeGroup: PBs not new; SM as tool to go global w/ them is new! Makes PBs expected, easier to see others’ PBs. #brandchat

BrandMyCareer: Q2: Personal Branding = Being You + (Online + Offline) Reputation + Actions #brandchat

GetResults: Pers branding is everything you project in the marketplace to help discover & benefit from alignments w market wants/needs #brandchat

wvpmc: biz brands generally better at incorporating mrkt res into product devel – pers brand often what would like market to buy #brandchat

neilmckenzphoto: Q2: Personal brand = the real you. #brandchat

pmarckworth: PB: what makes you unique, memorable, believable & important #brandchat

paulcopcutt: Q2 – Everyone has a personal brand, it’s recognising what it is and communicating it to the right people that makes it effective. #brandchat

Michael_B_Moore: Q2 pre SM world: resume. SM, connected world: PB. Its about being strategic in the ways that we communicate w/ each other now. #brandchat

DavidSandusky: Q2 define: true understanding of what your brand stands for and deliberate action to live your values based mission #brandchat

DavidSandusky: Q2 brand strategy is a tool required to build and maintain a sustainable competitive advantage #brandchat

HuebnerPetersen: Q2, part 2: PB encompasses the tone, content, & frequency in which you post, respond, & interact. #brandchat

brandchat: RT @paulcopcutt Q2:Every1 has pers brand, it’s recognising what it is+communicating it 2 right people that makes it effective. #brandchat

DrFernKazlow: Q2:Good PB is aligning/connecting who u r, w/ niche, wht they need, & makes u the only go 2 person they want #brandchat

lisakribs: Q2 PB in 140 characters: you. #brandchat

BrandMyCareer: Q2: RT @paulcopcutt: @williamarruda says: “Personal branding is permission to be yourself.” #BrandChat

DavidSandusky: Q2 brand management for your career includes market analysis, pricing, value prop.-it is more work then just “being you” #brandchat

Mikimel: #PersonalBranding is the process of differentiation and preference creation for an individual through #design. #brandchat

CathyWebSavvyPR: A2 Personal Brand = Who you are + What you do + How you look in person + How you act online + Work you actually DO #brandchat

DavidSandusky: Q2 for later read…”Brand Manager for your career” – http://bit.ly/hpCb9 (expand) #brandchat

neilmckenzphoto: Q2: @GetResults – agree, maybe the hook is “nobody but you”. #brandchat

brandchat: RT @DavidSandusky Q2 brand mgt 4 URcareer includes market analysis, pricing, value prop.-it is more work then just “being you” #brandchat

Mikimel: Just like any brand – personal brands must be authentic, relevant and compelling – All of which is achieved by good design. #brandchat

lizisaacslwc: @BrandMyCareer Yes & No. If people see U are consistent in UR words, thoughts and deeds -they will seek you out naturally. #brandchat

Brad42Fish: Already probably been said, but: Personal branding follows same basic rules as any branding. #brandchat

artcoaching: Q2 It begins as an attempt to do your work well, and ends with being branded. #brandchat

DavidSandusky: Q2 why many are annoyed w/personal branding (including me) most don’t know brand mngt, strategy. it’s a buzz phrase #brandchat

Mikimel: Nobody knows who you are better than yourself. PB is communicating your strengths to an audience that can benefit from your help #brandchat

repdef: Often, Personal Branding = How You Appear in Google Search Results. If your rep is weak online, they may never find you offline. #brandchat

Michael_B_Moore: Q2 Your PB is the residue of your life’s work! #brandchat

Brad42Fish: Q2: personal brand is a different way at loking at professional reputation. You’ll manage it better if you think of it as brand. #brandchat

Brad42Fish: Q2: You can influence your brand, by making the decisions that support your desired brand. People around you define your brand. #brandchat

DrFernKazlow: Q2: Be aware: U can have a personal brand and not go anywhere. A Mercedes in the garage won’t run w/out gas! #brandchat

Q3: What to do w/messy brand or over extensions of brand? Share UR thoughts http://bit.ly/KRWTj (expand ) #brandchat

Brad42Fish: What unique thing do you offer people in a way that’s different (better) than other people? #brandchat

BlakeGroup: Q3: Look at total PR/mrktg/sales/SM plan + align.Listen to custs, emplyees, research. #brandchat

neilmckenzphoto: Q3: I kind of like the Intel stickers – tells me what is inside. How else would I know what I am getting? #brandchat

Brad42Fish: Every brand extensions must be carefully considered. Does it strengthen current brand? Does it strengthen new brand? #brandchat

GetResults: @brandchat brands are Intellectual Prop, line extensions reinforce the franchise. Intel made it confusing – Counter productive. #brandchat

Brad42Fish: If brand extension doesn’t strengthen both current and new brand, dont’ do it. Maybe you should launch unrelated new brand. #brandchat

GetResults: @neilmckenzphoto if the unit works, do you really care? One of the good points of the article, has Intel lost the “care” link? #brandchat

jemcgrew: Q3: The only thing to do with a mess is clean it up. You have 2 step back & refocus the brand on the future and where u want 2 go #Brandchat

paulcopcutt: Q3 @Starbucks instant coffee great example – is this a good brand extension? – may not be messy (lol) but…..#brandchat

BrandMyCareer: @repdef Microsoft = Bing & Yahoo expecting to take 25% of search results soon so not only Google #brandchat

Brad42Fish: Q3: If a brand is already a mess with brand extensions, it’s time to re-examine everything. What stays? What goes? #brandchat

paulcopcutt: Q3 I think the car manufacturers have displayed how messy brand extensions can get #brandchat

DrFernKazlow: @Brad42Fish Absolutely! If ur brand is a mess, it’s reflecting u, ur biz, or u don’t have what U think U have. #brandchat

Brad42Fish: Shed brand extensions that weaken strength of the main brand. If they have place in market, relaunch under dif brand. #brandchat

GetResults: @BrandMyCareer Sadly, some in SM don’t “get” value of traditional basics, so can only pitch phrases. Sell lots B4 being exposed #brandchat

Pitch, Plugs, C2A, etc.

DavidSandusky: great job all! this will be a great recap on http://bit.ly/g2HU6 (expand) #brandchat

neilmckenzphoto: Pitch: @DavidSandusky will be holding a personal brand workshop in Denver – strategies and ideas for your brand. Don’t miss it. #brandchat

GetResults: PITCH – Helping you find creative solutions and growing your business. FREE initial consult #brandchat

Brad42Fish: Plus: 42Fish is a creative solutions firm that helps clients create their desired reactions thru branding, mktg, advtng, + design #brandchat

DrFernKazlow: Pitch: Dr. K shows u how 2 identify & rid ur personal & biz brand of pond scum aka residue. Tweet 4 info. #brandchat

brandchat: @Mikimel Would luv 2 hear more about Brand Personality – maybe next chat or on Facebook page http://facebook.com/brandbuzz

Recap of #brandchat, September 23rd

Our chats stay exciting and packed full of great insight!  Enjoy!

Q1: Ur thoughts on this article: http://bit.ly/40zkjh 1) Thoughts on what we can learn from the “winners” on the list – e.g. Google, Apple, Amazon, the food and luxury clothing brands. 2) What can we learn from the “losers” – like the auto industry, finanancial services etc.

GetResults: Q1 Interesting. In looking at the winners, even if process flawed, not far from mark, can still be instructive. #brandchat

neilmckenzphoto: Q1: I think that the success of these brands more to do with industry they are in/markets served than brand power. #brandchat

sethgray: Q1: those are some huge, established companies. They have a lot of momentum, so not really all that surprising #brandchat

Brad42Fish: Haven’t read whole articel, but at first glance, one truth sticks out: People don’t trust anyone associated with recession #brandchat

neilmckenzphoto: Q1 Fast foods/cook at home are what people can afford, high end like Hermes are what truely rich people can afford. #brandchat

pmarckworth: McDonald’s is a good example of a company that responds to what it’s customers want rather than persisting with the same products #brandchat

GetResults: @Brad42Fish Good insight. Shows consumers are paying attention and exacting their price on presumed offenders. #brandchat

BrandMyCareer: Coca-Cola topped the brands since years, what is the secret? #brandchat

mariaduron: #brandchat Q1: from winners learn that NAME recognition is still impt! Applies in biz + personal branding. Need 2 own UR moniker.

GetResults: We can learn not to go there RT @brandchat: Q1: And the flipside….What can we learn from the “losers”? #brandchat

Brad42Fish: One other thing I noticed: all brands on this list continued to market through hard times. Those who pulled back will be hurt. #brandchat

wvpmc: @Brad42Fish that has held true in every recession – those who increase marketing also jump ahead of competition #brandchat

DrFernKazlow: @Brad42Fish Agree. If they stop marketing in hard times, makes room for their competition to fill the vacuum. #brandchat

andrewmueller: Q1 most on the list have effetively created differentiation in the marketplace #brandchat

wvpmc: @DrFernKazlow I think it’s a combination of awareness (increased share of mind) and desire to associate with winners #brandchat

andrewmueller: Q1 Many are older very established brands that created their brand prior to Social Media #brandchat

neilmckenzphoto: Q1: Does anybody really know if these brands actually increased their marketing/advertising spending? #brandchat

pmarckworth: Q1 interesting pt that Google went up on list yrly but this yr is down due to perception that it’s getting too big & aggressive. #brandchat

Brad42Fish: Most of the names on that list are huge brands that can withstand hard times, plus they already have brand loyalty. #brandchat

Brad42Fish: brand loyalty might not be the tight term (brand laziness might be more accurate), but you all know what I’m talking about. #brandchat

andrewmueller: Q1 IMO it is more instructive to look at the list as a whole for common traits rather then individual rankings #brandchat

andrewmueller: People are more comfortable building emotional attactments to brands that will be there tomorrow, important in recessionary times #brandchat

merylevans: Q1 I read somewhere that brands who keep mktg in tough times will come out ahead while those cutting back have to play catchup. #brandchat

neilmckenzphoto: Q1: This is basically a list of cos whose stocks have done well by being positioned well in the economy – typical of BusinessWeek #brandchat

pmarckworth: @andrewmueller Speaks to the desirability of maintaining marketing in tough times to stay in public eye and keep relationships. #brandchat

jemcgrew: @neilmckenzphoto Does the list make people question the Business Week Brand? #brandchat

andrewmueller: A list done in percentage of relative change in brand sentiment would be more interesting especially when correlated to sales #brandchat

wvpmc: Q1 list value depends on how closely your needs align with the weighting factors – good promo for brands at top of list #brandchat

neilmckenzphoto: Q1 @jemcgrew I don’t know about questioning the BusinessWeek brand, maybe more about expectations. #brandchat

BlakeGroup: @andrewmueller A list w/ % of relative change in brand sentiment more interesting-correlate to sales #brandchat

DrFernKazlow: @jemcgrew Not necessarily – but they must b able to clearly show value & monetization if they r charing high #brandchat

Q2:Steps U would recommend 2 rebuild brand after incident like Kanye West/Serena Williams? #brandchat

Brad42Fish: If you’re not marketing to your audience, someone else is. #brandchat

merylevans: @brandchat Serena Williams took one big step: she apologized. We haven’t heard about incident since. Kanye… different story! #brandchat

jemcgrew: Q2: first step is acknowledgment of being wrong–this is detailed in Book Lipstick on a Pig–good read #brandchat

DrFernKazlow: @jemcgrew Not necessarily – but they must b able to clearly show value & monetization if they r charing high #brandchat

jemcgrew: Q2 Second step is corrective action in public. People have to believe you are sincere. #brandchat

neilmckenzphoto: Q2: What can we learn about the losers? Manage your business, manage your risks, and don’t take your customer for granted. #brandchat

jemcgrew: @DrFernKazlow agree…value is important and open communication #brandchat

neilmckenzphoto: Q2: Bad behavior may now be less tolerated. It will take time for people to forget. #brandchat

DrFernKazlow: @merylevans Sincerity is huge-if ppl don’t “buy” it or feel it’s manipulation, it compounds the problem #brandchat

andrewmueller: @mariaduron Q2 I doubt that either have a true brand strategy that they adhere to. 1) decide how they want 2B percieved #brandchat

BlakeGroup: Q2 1.accept responsibility + apologize, 2.listen to yr public, 3.get help to avoid future issues. #brandchat

Brad42Fish: Q2: Most people who like Kanye before will like him now…little change will occur. #brandchat

BrandMyCareer: Q2: We can forgive big brands if they admit they r wrong, they brand their career since years so 1 mistake can be re-branded #brandchat

Yuricon: Q2 Admit mistake, apologize – don’t prevaricate. Use it as an opportunity to teach people what not to do and why not to do it. #brandchat

andrewmueller: Q2 – step 2 state their position and relate how their actions did or did not represent that position #brandchat

Yuricon: Q2 Also a good chance to bruch up those basic social skills and take them on the road. #brandchat

Brad42Fish: Q2: Serena might have hurt her brand, which is a bigger deal since she makes a lot of $$ from endorsements. #brandchat

andrewmueller: step 3) state what to expect in the future #brandchat

JGoldsborough: @mariaduron @merylevans Good pts. Also Serena 1st apologized 4 reaction 2 “horrible call.” Story lived. Sincere apology, it died. #brandchat

wvpmc: Q2 crisis mgmt not awfully different for personal brands – but ppl more tolerant of celebrity outbursts #brandchat

andrewmueller: Step 4 act consistent with how they want to be percieved #brandchat

DrFernKazlow: @neilmckenzphoto Agree bad behavior less tolerated now-difclt times >awareness of choices > transparency w/ SM #brandchat

BlakeGroup: Q2: Any major PR gaffe stems from deeper issue. Find out why situation occurred, fix it. #brandchat

jemcgrew: Q2: what about using Social Media for corrective action? Thoughts? #brandchat

merylevans: Q2 McEnroe had a bigger temper and was a poorer sport. It didn’t hurt his career. Serena just had one misstep. She shook hands. #brandchat

DrFernKazlow: @jemgrew Great point -SM done right can be HUGE corrective asset to fix damaged brand! #brandchat

pmarckworth: @jemcgrew SM broadcast the bad behavior almost immediately and became trending topics. Good place to apologize. #brandchat

Q3: Internal steps that can B taken when company outward brand+culture are opposite?

merylevans: @brandchat You mean like Whole Foods? Where CEO said something that clashed with company’s outward culture? #brandchat

Brad42Fish: When bad actions tarnish your brand, address it straight on. Don’t half apologize if you don’t mean it. It’ll show. #brandchat

neilmckenzphoto: Q3 If outward brand+culture are opposite then replace mgmt starting at the top – something isn’t right here. #brandchat

andrewmueller: Q3 can anyone give me an example of a company whos brand and culture are opposite? #brandchat

jemcgrew: Q3 would indicate lack of communication internally–sometime a consultant to bring groups together can help #brandchat

andrewmueller: Q3 I would argue that your brand is largely determined by your culture and they cannot be opposite #brandchat

wvpmc: Q3 which came first – brand or culture – that may give some indication of where to begin #brandchat

Brad42Fish: Brand vs culture issue depends on co. & what they do/sell. If they sell retail product, the co. culture might not be relevant. #brandchat

neilmckenzphoto: Q3 @andrewmueller Saying what you stand for and doing it are two different things. #brandchat

DavidSandusky: @andrewmueller opposite brand v culture – those maketing excellent service, employees don’t deliver. Qwest had issue w/this #brandchat

Brad42Fish: Brand vs culture can be huge deal for professional service company or non-profit organization. #brandchat

andrewmueller: @neilmckenzphoto saying what your stand for is not your brand, interaction with customers at every touchpoint determines brand #brandchat

DavidSandusky: @wvpmc I think culture always come first as started by lone founder who drives culture early #brandchat

Brad42Fish: The question is “which do you want to lead?” Brand or culture? Maybe both should be looked at together, neither leading. #brandchat

BlakeGroup: If brand + culture are not aligned, can create ethics/PR issues if becomes public. #brandchat

DavidSandusky: Q3 if culture is bad, brand is bad regardless of marketing – look at hiring brand champions #brandchat

wvpmc: @DavidSandusky sometimes new mgmt or merger can radically alter culture #brandchat

DavidSandusky: where is @rwhisman when you need him re: Q3 #brandchat

Q4: Studies+resources to support internal brand advocates

Brad42Fish: Brand is more than jsut internal personality; it’s also how product/service matches with market and audience. #brandchat

andrewmueller: I guess the question is what do you do when your culture doesn’t deliver on your brand promise? #brandchat

pmarckworth: brand and culture clash indicates that the brand isn’t integrated into the company – bad mistake. #brandchat

Brad42Fish: Culture is not the brand. It is part of the brand, often a large part. #brandchat

merylevans: Possible story: What are the cheapest, yet highly effective ways to get your web worker or online business noticed? @merylkevans #brandchat

DrFernKazlow: Brand 7 culture not integrated is big brand problem.Branding abt pts of connection. That’s big disconnection! #Brandchat

Brad42Fish: Culture sometimes not part of brand. Do we care if the culture at Mt. Dew is different or same as Brand Essence of the proudct? #brandchat

DrFernKazlow: Slip of the finger – meant brand & culture not integrated is big brand prob… #Brandchat

Pitch, Plugs, C2A, etc.

wvpmc: Moderating @BethHarte’s #pr20chat tonight 8 pm ET – Topic: I’m in Social Media – Now What? Managing Expectations – Join us! #brandchat

Brad42Fish: 42Fish is a creative solutions firm that helps organizations create their desried reactions thru branding, mktg, adv + design. #brandchat

BlakeGroup: Pitch: We provide creative services (design, writing, photography, etc) for a range of clients, specializing in water utilities. #brandchat

pmarckworth: Pitch: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

DrFernKazlow: Thanks all! Pitch: Major project I’m heading up. Looking 4 key partners&affiliates. National & internl. Luv 2 talk w/ U!! #Brandchat

neilmckenzphoto: Pitch: Combining 30+ years adv/mrktg expertise with photography to enhance my client’s business and personal brand images. #brandchat

ideasurge: RT @MizzyB: RT @B_Batchelder: The Top 6 Reasons Companies R Still Scared of SM by @whatsnext http://bit.ly/H9992 (expand) #smchat #hcsm #brandchat