#brandchat recap of November 4th chat

Q1: Is any PR for a brand really good PR? Viral critiques, complaints?

wvpmc: Q1 important not to confuse a properly managed, professional Public Relations plan with random publicity and mentions #brandchat

neilmckenzphoto: Q1: Any PR for a brand may not be good. Bad PR is bad. #brandchat

jemcgrew: Q1: As the old saying goes, it’s when they stop talking that there is a problem…so bring on the PR #brandchat

wvpmc: Q1 …A strategic Public Relations plan is designed to be good for the brand + to respond to any crisis (bad publicity) as needed #brandchat

jemcgrew: Q1: Management of the PR is the key…good or bad, how you deal with it determines the pos/neg value to the brand #brandchat

pmarckworth: @jemcgrew Agreed -management of PR is critical. Sometimes you’re thrilled by publicity – other times you’re doing damage control. #brandchat

wvpmc: Q1 …A strategic PR plan is one element of an integrated marketing plan that had a well-defined brand at its core #brandchat

Q2: Richard Brandson is Virgin. Virgin is Richard Branson. Let’s discuss.

neilmckenzphoto: Q2: If Virgin is Richard Branson then when he is gone Virgin is in trouble – I think he is a better leader than that. #brandchat

brandchat: Q2: I believe w/small biz owners they set the tone+ flavor of brand of company. Eventually that culture is cultivated w/team #brandchat

jemcgrew: Q2: I haven’t kept up with Virgin lately or Bransen…maybe he needs to do another ballon stunt? #brandchat

neilmckenzphoto: Q2: One man shows are doomed to failure in the world of business and war. #brandchat

BrandMyCareer: Q2: Virgin is part of Richard Brandson’s brand as it wasn’t exist without him. Plus, he maintains the brand until what become NOW #BrandChat

pmarckworth: Q2 if the co. head is the “face” of the brand, & the brand is fully integrated, it works to have a Virgin/Branson style brand. #brandchat

duxdlux: Late to the party today! Q2: one man show apprch to brand can devalue the “team” and diminish HR loyalty #brandchat

BrandMyCareer: Q2: Richard Branson, Bill Gates, Steve Jobs, iJustine, etc. are = = = their corporate brand #BrandChat

duxdlux: Q2: key is getting team to buy into “face” of brand. the “man” is a myth. he’s only as good as his supporting team over long haul #brandchat

neilmckenzphoto: Q2: Richard Branson is the chief architect and spokesman for the Virgin brand but the Virgin brand is much more. #brandchat

andrewmueller: the CEO is not the brand but is the Cheif brand evangelist #brandchat

Q3: What best practices have U seen in using YouTube or video for brands?

BrandMyCareer: Q3: Overnight success series by @chrisbrogan is a great practice for adding values to others and strength his personal brand #BrandChat

strategystew: Q3 I think YouTube is awesome for demos such as will it blend – that’s the case study of you tube brand building #brandchat

andrewmueller: video is a great means to convey meaning, the moving image stills the mind and allows the audio (words) to sink in #brandchat

BrandMyCareer: “don’t look at your personal self from the eyes of others.” Do you agree with the say or not? #Personal Branding #BrandChat

andrewmueller: Q3 when using video, focus on the audio! #brandchat

brandchat: @andrewmueller YES!!! Bad audio can KILL a video! #brandchat

andrewmueller: Video is credible, use real people speaking in normal language, interview style can be very effective #brandchat

BrandMyCareer: Q3: When using video to build your brand, don’t change your tone or try to be someone else, just be YOU. #BrandChat

andrewmueller: I was fortunate to learn about video for the corporation from a master > @davidhoffmanca #brandchat

Q4: Social Media looking less social w/lists. How do use Twitter lists or groups in branding?

BrandMyCareer: Q4: Top 70+ Personal Branding experts on Twitter, follow them with 1 click http://bit.ly/1bbnsK (expand) #Twitter Lists #BrandChat

 

wvpmc: Q4 know Twitter restrictions on lists, when to make public vs private, use names creatively #brandchat

 

wvpmc: Q4 lists account is on also provides some insight into brand perception #brandchat

 

 

 

 

 

 

 

 

 

 

 

 

 

Plugs, Pitch, C2A, etc

 

brandchat: PLUG: Recap of chat will B on http://yourbrandplan.com by Fri. Pls join the Facebook pg at http://facebook.com/brandbuzz #brandchat

 

BrandMyCareer: Pitch: Follow all the #BrandChat team.

 

andrewmueller: My ariticle on how Twitter Lists lower barriers of adoption + Concentrate Influence http://bit.ly/3FPEja (expand) #brandchat

 

 

#brandchat recap of Wed, October 28th chat

Q1:Are brands personal or impersonal?

Brad42Fish: A1: Brands are personal to consumers. Your brand (personal or corporate) is what people think, feel + say about you. #brandchat

isfalk: @brandchat depends on your definition of a brand #brandchat

Brad42Fish: A1: But don’t get me wrong, I’m not saying that personal brands and corporate brands are same thing. #brandchat

neilmckenzphoto: Q1: A good brand is personal – personal to customers, employees and all of those who interact with the organization. #brandchat

Brad42Fish: A1: Personal brad is brand of a person. Corporate brand is brand of company, product, service, or organization. #brandchat

brandingexpert: #Brands are not human, if that’s what you mean. BTW, “personal” is not really the opposite of “impersonal” in this discussion. #brandchat

denvan: Brands are IMPersonal in the sense that they exist apart from the “person” or company that creates them. #brandchat

DavidSandusky: Q1 many business fail b/c they don’t know how to make the brand personal #brandchat

isfalk: A brand is about business, business is not personal. personal is your feeling about it #brandchat

sethgray: #brandchat A1: if a brand is a person’s perception of your company/prod/service, then yes, it’s personal.

brandingexpert: “Iimpersonal” denotes lack of concern for others. A cold, stand-offish approach. #brandchat

denvan: Creating a brand is like creating aTwitter Hashtag: you have creds in the discussion, but you don’t “own it. #brandchat

duxdlux: To an extent corporate brands have to separate themselves from a specific persona, but consumers need to make a personal connx #brandchat

denvan: Yeah, the word “personal” is tricky here. Yes they have personality. People take them “personally” + YES persons build them. #brandchat

mariaduron: @brandingexpert – beg 2 differ (U like that @denvan?) #brandchat – small biz brands R brand of owner they still run every aspect of the ship

brandingexpert: #brand = Creating the perception of being the ONLY solution to YOUR PROSPECTS’ problem. #brandchat

BlakeGroup: Part of mrktg is telling the story. Being prof but adding some personal makes a better story. #brandchat

isfalk: all u cn do is work rlly hard on a perception U wnt 2 giv . association w/ certain values. is it personal b/c of that? #brandchat

brandingexpert: @mariaduron Nyet. The owner is the owner. The #brand is the brand. The business is branded, not the owner. #brandchat

neilmckenzphoto: Q1: Brands don’t exist apart from the company or person that creates them – brands are real. Advertising might exist apart. #brandchat

paulcopcutt: @brandingexpert what about where the personal brand is the person and not a business e.g Mother Theresa? is it the cause? #brandchat

neilmckenzphoto: Q1: @brandingexpert – An open mind is a terrible thing to waste. #brandchat

denvan: @brandingexpert: My Definition of #branding: How people find you, remember you, and tell others about you. #brandchat That makes money.

jemcgrew: Q1: Throwing this out there..an impersonal brand goes against setting a tone for your corporation…impersonal = no personality #brandchat

DavidSandusky: @fuelbranding yes small biz owner needs to replace self. good brand means you trust to fund them to do it again or by her model #brandchat

jemcgrew: Q1: From my perspective Brands are personal because they have a relationship with their consumers #brandchat

brandingexpert: @mariaduron: “It just is, like it or not,but sml biz owner is brand” <– Dream on. I’ll see you at the finish line! #brandchat

mariaduron: @duxdlux I TOTALLY agree! That’s what makes succession planning a probl. But, it’s true + it’s where small biz starts #brandchat

merylevans: Q1 Brands *should* be personal to connect with and tug customers. But are they always? No. Especially business-to-business. #brandchat

neilmckenzphoto: Q1: @brandingexpert When a person acts contrary to their personal brand then this becomes their new personal brand. #brandchat

brandingexpert: @neilmckenzphoto: When a person acts contrary to personal brand this becomes their new personal brand. #brandchat <– Which proves the myth.

jemcgrew: Q1: def. of impersonal – not personal; not representing a person; not having personality; not having a subject #brandchat

merylevans: Q1 Too many businesses create a problem and sell their solution rather than personalize brand to fit what customer truly needs. #brandchat

jemcgrew: @brandingexpert not necessarily…the consumer can drive the brand, especially when the Brand is part of controversy #brandchat

jemcgrew: Q1: Martha Stewart and Oprah – Both Brands, Both Represent People and their values…in fact fortunes built on it #brandchat

brandingexpert: Now, if you ask if a #brand should have a PERSONALITY to which humans can relate, I’d say absolutely, yes. #brandchat

gjergj_d: Q1: Brands in and of themselves have no value, but that given by consumers. Some take on personal values, some remain impersonal. #brandchat

wvpmc: problem with small biz owner being a large part of the brand is all cust want to deal with owner – need to empower others #brandchat

duxdlux: @jemcgrew Where would the Oprah and Martha brands be without the “products” they’ve chosen to label? #brandchat

Brad42Fish: A1:A company can only decide what it want its brand to be. You give audeince the tools with which the audience defines brand. #brandchat

duxdlux: Martha Stewart is good example of separation personal/brand. In her jail stint editorial ctrl changed, etc. Brand not so changed. #brandchat

neilmckenzphoto: Q1: @artbynemo Artists who have a brand – check out Thomas Kincaid. Not my taste in art but a very successful brand. #brandchat

rlavigne42: Q1 many business fail b/c they don’t know how to make the brand personal #brandchat (via @DavidSandusky)

Q2: How do programs that clean UR name, fix UR reputation affect UR brand?

brandingexpert: Q2: If your #brand strategy is well-defined, you can handle any crisis by using it as a foundation. #brandchat

 

brandingexpert: IF your #brand strategy is articulated, it’s also eminently defensible. Impervious to attack. #brandchat

 

neilmckenzphoto: Q2: Great example of fixing your brand- health insur ads going on now -Guess they are the only solution huh @brandingexpert #brandchat

 

paulcopcutt: Q2 a company that specialises in this area might be a better route – look at celebs who mess up – in step the experts. #brandchat

mariaduron: #brandchat Q2:Really programs that do that only push the negative stuff lower on Google search. Can be done w/focused effort on engaging

brandingexpert: That’s b/c in order to harm your #brand, attackers have to undermine your #brand strategy claims. #brandchat

duxdlux: Q2: See PR, marketing, advertising in the steering role. “Positioning”, retooling the “face” of the brand #brandchat

DavidSandusky: Q2 programs that clean reputation are not mrktg/ad/PR. that is problem;look inside (brand) #brandchat

paulcopcutt: Q2 @mariaduron and Google is only one place. If your brand is tarnished it will reach beyond Google #brandchat

brandingexpert: I advise clients NEVER let agencies do your #branding. YOU do the #branding. Let THEM execute it. #brandchat

neilmckenzphoto: Q2: @brandingexpert Agreed, those ads make them feel like puppies you would like to hug, maybe even invite them to dinner – NOT! #brandchat

mariaduron: @paulcopcutt YES!!So, agree – Google is gr8 but not the only place that WOM is generated #brandchat

Kevin_PriceCom: @brandingexpert Q2: a well-defined #brand strategy is a guide for making all decisions in a company including crisis management #brandchat

duxdlux: RT @DavidSandusky: Q2 programs that clean reputation are not mrktg/ad/PR. that is problem;look inside (brand) >> yes, deeper prob #brandchat

denvan: Q2. Strong brands, customers carry you through crises. New Coke is an example of this as well. That blunder would KILL most corps.#brandchat

wvpmc: @brandingexpert can you clarify how you distinguish “do” and “execute” please? where’s the line? #brandchat

 

brandingexpert: @wvpmc “DO” = creates the #brand strategy. “EXECUTE” = creatively expressing the strategy to the marketplace. Ads, PR, web, etc. #brandchat

Q3: What are the merits/dangers of going head to head w/a brand? Is there a winner or loser?

merylevans: Q3 Well, I believe most brands have something different from others and it’s a matter of the customers’ needs and preference. #brandchat

neilmckenzphoto: Q3: How can you not go head to head with your competitors brand? #brandchat

 

duxdlux: Q3: what do we mean by “head to head”? #brandchat

brandingexpert: That way, you provide the #brand parameters of what your agencies should/should not do. Guidelines. #brandchat

denvan: Q3 In a clash of brands, customer loyalty wins. Look at brand values of Apple (rising) vs. Microsoft (stagnant) #brandchat

Brad42Fish: Q3: I suggest going after another brand only if you are the underdog and in some way superior. #brandchat

DavidSandusky: Q3 many companies copy those “best to work for” but never implement the culture-best stays best #brandchat

jemcgrew: Q2: I say if you aren’t going head to head with competition you are missing opportunity…Market share defines winner #brandchat

brandchat: @duxdlux Head 2 Head – mac vs pc, fast food chain vs. another – helpful examples? #brandchat

Michael_B_Moore: Q3 Danger: you allow your competitor to define your strategic landscape. #brandchat

duxdlux: Q3: Think brand is best served by focusing on what YOU have to offer. Be who you are and communicate that. #brandchat

brandingexpert: @Brad42Fish Actually, pointing out how others do it wrong is one of my favorite & most effective #branding tactics #brandchat

neilmckenzphoto: Q3: Maybe you don’t mention them by name – how about Brand X? #brandchat

brandingexpert: Nothing wrong in pointing out how your #brand does it better — and why. It provides clarity end users want. #brandchat

Brad42Fish: Q3: If you are the leader, I’d suggest not addressing the competition in public. Keep an eye and respond in actions, not words. #brandchat

neilmckenzphoto: Q3: If you have a competitive advantage – use it and tell everyone. #brandchat

denvan: Q3 Smaller brands often win by focusing on the ONE thing customers REALLY value. Bigger players try to please everyone. #brandchat

DavidSandusky: @brandingexpert because #brand will actually deliver what #marketing promises. BRAND LEADS #brandchat

SJAbbott: Q3 #brandchat Creative messages can go head to head w/ competition, but your brand must be defined on your own. You are your own story.

Q4: If a personal brand has a backbone, what is it?

 

merylevans: Q4 Calling out its competitors. Mentioning competitors in ads, web site, etc. #brandchat

 

neilmckenzphoto: Q4: This ought to be interesting. @brandingexpert ? #brandchat

 

denvan: Q4: Follow all the rules of regular branding. Serve. Connect. Repeat. A personal brand is just a brand after all. #brandchat

 

Brad42Fish: Q4: Why do we act like personal branding is so much different than corporate branding? #brandchat

 

brandingexpert: Q4: “If a personal brand has a backbone, what is it?” The ability to suck in neophyte to pay for programs that don’t work. #brandchat

 

duxdlux: @Brad42Fish @brandingexpert But I think “debunking” published claims speaks to integrity #brandchat

 

Brad42Fish: Q4: We do corporate branding for an organization/product/service. We do personal branding for a person. Same process. #brandchat

 

DavidSandusky: Q4 find your backbone, stay true to what you stand for. Influence. values #brandchat

brandingexpert: Example: A photographer may be a swell guy, but his photography stinks. Who cares what his “personal brand” is” #brandchat

 

neilmckenzphoto: Q4: Although true in too many cases, a bit harsh. I kind of like your personal brand even though you think you don’t have one. #brandchat

 

Brad42Fish: @brandingexpert The quality of his photos are part of his personal brand, just like the quality of a car is part of GM’s brand. #brandchat

 

brandingexpert: Problem w/ personal branding is that it focuses on self-involvement which is easier than true business strategy, so it sells. #brandchat

 

Brad42Fish: @brandingexpert Q4: I agree that emphasis on personal branding by some is WAY overdone, but can be valuable for many. #brandchat

 

 

 

 

 

 

 

Pitch, Plugs, C2A, etc.

 

 

jemcgrew: PLUG: Marketing/Graphic Design/Photography all at http://www.mcgrewgroup.com – feel free to drop us a note! #brandchat

 

paulcopcutt: thx for the lively discussion as always, 4 just my toonies worth of personal brand tips go 2 http://bit.ly/JdDKV (expand) #JMTW #brandchat

 

merylevans: Content maven aka writer and editor who makes a livin’ playing with words at www.meryl.net. Connect on my main ID @merylkevans. #brandchat

 

brandingexpert: PLUG: http://www.robfrankel.com The book, http://www.RevengeofBrandX.com Do drop by when you get a moment…Thanks! #brandchat

 

neilmckenzphoto: Pitch: 30 years advertising and marketing experience combined with master photography make up my personal brand. #brandchat

 

fuelbranding: Subscribe, add your expertise – www.fuelyourbranding.com @fuelbranding #brandchat

 

Kevin_PriceCom: @DenVan Ditto, see you around the #brandchat. Absolutely #GOPHILLIES

 

Brad42Fish: 42Fish is a creative soltuions firm that helps clients create their desired reactions thru branding, mktg, advertising + design. #brandchat

 

DavidSandusky: PITCH: Would U like 2 continue convo more indepth? You can right here: http://yourbrandplan.com #brandchat http://bit.ly/3epaP2 (expand)

 

mariaduron: PLUG:Helping ppl+companies “be Buzzworthy” thru workshops,coaching+UR online advisor on UR Personal Board!http://bebuzzworthy.com #brandchat

 

 

Brandchat Recap of October 21st Chat

Q1 is on the floor 4 #brandchat: Q1: If I tweet or write about a clients website, am I violating FTC rules?

damienfranco: @mariaduron I think that would depend on whether it’s a review or if it’s news about the website? #brandchat

mariaduron: @damienfranco I would tend 2 agree. News is one thing but if UR reviewing saying their awesome, need 2 disclose #brandchat

damienfranco: @mariaduron yeah, but can we don’t have room in twitter for “full disclosure” #brandchat

Brad42Fish: I agree with @damienfranco. If you announce a launch or feature or even a product, no problem. Acting like a huge fan, risky! #brandchat

unhatched: Q1: I think it depends on how involved what you say about the site is #brandchat

jemcgrew: Q1: This would probably depend but either way the best thing in these times is transparency. #brandchat

neilmckenzphoto: Q1: If the FTC regulates bloggers like it does its other responsibilities, it is a dog with a bark and no bite. #brandchat

Brad42Fish: Also probably depends on whether you’re veiwed as expert/celebrity and the site is related to your expertise/fame. #brandchat

GetResults: A1 – As I understand new FTC guidelines, disclosure (goodies/$$$) &/or “beyond typical results” claims R issues, Easily remedies #brandchat

brandingexpert: #brandchat Q1: IMHO, As long as you add some REAL value to the conversation, nobody minds a little soft self-promotion.

Brad42Fish: But honestly, FTC probably has far bigger concerns than if I buy flooring from www.americasfloorsource.com #brandchat

unhatched: q1: Wouldn’t you have to be one heck of an evangelist before the FTC would get involved? #brandchat

jemcgrew: Q1: The thing with the FTC rules is they may leave you alone…but when they don’t it is going to be painful..better to be safe #brandchat

brandingexpert: #brandchat Whether you’re a paid/unpaid reviewer, the truth is your best friend…

GetResults: @Brad42Fish Journalists and PR folks struggling w this, as well, Wanting to be transparent, still do job. #brandchat

jemcgrew: Q1: I want to believe that if you can’t make disclosure, then maybe a reevaluation of what is being written is in order #brandchat

http://search.twitter.com/about

nomadofdesign: Q1: If the information u were mentioning was not public publicly known, or gave away company secrets. I don’t see FTC caring. IMO #brandchat

mariaduron: @damienfranco, think in Twitter it’s challenge, can do several tweets, like #brandchat, or use Twitwall #brandchat

BrandMyCareer: Q1: Are we violating the FTC rules … Yes or No ? #brandchat

Michael_B_Moore: Q1 Honestly, are the new regulations well established enough for anyone to be confident about what will and what will not work? #brandchat

lindsaydavies: Tweeting about a website can only allow so much promo & virtually no disclosure – unless a hashtag for transparency was created #brandchat

brandingexpert: #brandchat I always use the truth for clients, b/c it’s the last thing anyone expects!

Brad42Fish: Q1: Just don’t make any claims that are bogus. And don’t try to fake anything. #brandchat

neilmckenzphoto: Q1: Maybe twitter can add a feature that lets you put real small type at the bottom of your post – like the TV ads. #brandchat

thesmartmama: Q1 – I think FTC liability of companies for inaccurate statements by bloggers is much more trouble than disclosure #brandchat

BrandMyCareer: @GetResults Q1: Yes, we are violating several laws but thanks to Twitter, we r at least have discussions to avoid some violations #brandchat

Q2: How would U recommend women handle the challenge of maiden name + UR personal brand?#brandchat

jemcgrew: Q2: Is this the challenge of what to do when someone gets married? #brandchat

brandingexpert: #brandchat Govt gets into stuff b/c ppl deceive others. If you DON’T deceive, your #brand has more credibility, trust & success.

duxdlux: Q2: really depends on the woman’s personal choice about maiden name. personal brand can grow/expand. marriage can be part of that #brandchat

denvan: Q2: Which challenges are you referring to? Whether or not to keep maiden name? #brandchat

thesmartmama: Q2 – Not sure I understand married name ?; I use maiden name, not married, no problem with branding #brandchat

neilmckenzphoto: Q2: Just like they would in real life. What name are you known by or what name do you wish to known by? #brandchat

denvan: Q2: My wife made a smart personal branding decision by not taking my 14-letter last name. Hers has only 4. #brandchat

DavidSandusky: @jemcgrew @denvan Q2 apparently many well know women struggle with name change re married, remarried #brandchat

brandingexpert: Q2: IMHO, women should keep their surnames professionally. Kids need a family name. #brandchat

brandingexpert: Q2: W/ a 50%+ divorce rate? A woman would be nuts to change her professional surname! #brandchat

duxdlux: Changing from maiden name to married in personal brand like branding in corporate name changes/mergers. plan it and launch #brandchat

jemcgrew: Q2: Maria Shriver has actually been talking about the gender role changes…maybe you don’t have to change your name #brandchat

Brad42Fish: Q2: I’ve seen many women use three names professionally, two personally. Example in next tweet. #brandchat

jemcgrew: It could be possible to be change your name and leave your company name…there is always hyphenation too #brandchat

denvan: Q2 It’s a shame we’re stuck with this archane “brand architecture” system. It’s too easy for men. #brandchat

unhatched: Q2: friend uses maiden for professional purposes even tho she changed it #brandchat

duxdlux: @brandingexpert Same could be said of corporate mergers/buy-outs in many industries #brandchat

BlakeGroup: Q2 If U have established name as biz, can create confusion/issues if U start using it for personal. #brandchat

brandingexpert: Q2: Never mix biz w/ personal: In this information age, anything personal is TMI. #brandchat

Brad42Fish: Q2: Mary Jones gets married. Professionally: Mary Jones Smith. Personally: Mary Smith. #brandchat

unhatched: Q2: she says her personal brand isn’t a concern compared to her professional brand #brandchat

denvan: Q2: But for professional women not married yet, I’ve advised creating a 3rd-party brand for themselves to ease the transition. #brandchat

BGrabher: Q2: Personal brands can’t be set in stone. They need to evolve because people evolve/change (get married/divorced) #brandchat

Brad42Fish: Q2: What happens when someone calls old employer for reference? “Never heard of her.” …unless maiden name is there. #brandchat

brandchat: @duxdlux agreed! It’s all mixed-up, difficult to dissect personal from professional life/image #brandchat

Brad42Fish: Q2: Personal brands and professional brands will always mix. We’ve all neworked at our kids’ soccer games. #brandchat

brandingexpert: Q2: It makes more sense to keep a maiden name professionally, b/c it’s out there. How you’re called privately is nobody’s biz. #brandchat

GetResults: A 2 – It’s a combo of personal preference, deal w partner, UR branding – all at play in using/ not using married name #brandchat

denvan: RT @andrewmueller: @denvan You are speaking of identity not brand. >Me: Yes and yes. One builds on the other. #brandchat

Q3: Is influence a metric when measuring a brand – personal or business? #brandchat

Brad42Fish: Q3: Power to influence is definitely tied to brand strength. #brandchat

denvan: Q3 Measuring influence is like measuring weight in a vacuum. Not impossible, but is it worth the effort? #brandchat

unhatched: q3: absolutely influence is a metric – if you don’t have influence how much of a brand can you have? #brandchat

HuebnerPetersen: @denvan Agreed. “Influence” is vague and subjective. You know its good, but is it possible to accurately define & measure? #brandchat

Brad42Fish: Chicken or egg? Does strong brand give more power to influence? Or does strong ability to influence make more powerful brand? #brandchat

BlakeGroup: Q3 IMO influence is major ASSET of brand, SM or trad. Measurement a challenge. #brandchat

duxdlux: Q3: Influence has to be quantified to be a valuable metric. Based on goals, could be mentions, recns, follows, click-thrus #brandchat

brandingexpert: Q3: #brandchat For me/my clients, the only “influence” that counts is revenue. Everything else is an attempt to justify a paycheck.

Brad42Fish: powerful brand? valuable brand? lovable brand? trusted brand? influential brand? Are they synonimous? #brandchat

DavidSandusky: Q3 influence: strong brand changes perception of say, an industry. @southwestair #brandchat

GetResults: A 3 Can “influence” be measured w/o a qualifier – $, Visibility, invites, etc? #brandchat

atownley: Looks like #smm metrics discussion going on a bit on #brandchat today too. #smchat ppl may want to check transcripts later

Brad42Fish: A brand is influential if it helps create the desired reaction. #brandchat

GetResults: A 3 – if influence is seen as “permission” – to extol, to purchase, to endorse? Still, needs more definition #brandchat

denvan: Q3 No of course influence is more than direct revenue. It is the power to move people / issues / thoughts. #brandchat

andrewmueller: @GetResults influence is the ability to get others to take the actions, measured by definining the action, benchmarking, etc. #brandchat

sethgray: Influence is a goal, not a metric. #brandchat

andrewmueller: @denvan Yes but they are not equal and create confusion when used interchangably #brandchat

duxdlux: @andrewmueller I’d argue ideals are people connecting w/ people they want to be like. you don’t build relationshps with ideals. #brandchat

Brad42Fish: @brandingexpert But not all brands are created to generate revenue. Desired reaction might be votes, change in behavior, etc. #brandchat

BlakeGroup: Q3 Goals of influence can be $$, actions (volunteers for event, for ex), attitudes. #brandchat

Q4: Do you use a brand map or personal brand map similar to this? What’s different? http://bit.ly/3YbBnS #brandchat

HuebnerPetersen: Good model: measure branding activity over time & compare to sales revenue, transactions, & customer interactions over time #brandchat

Brad42Fish: Q4: Never used a chart quite like that one, but it looks like a good approach. #brandchat

neilmckenzphoto: Q4: This brand map certainly make brand development easy to understand – LOL. http://bit.ly/3YbBnS (expand) #brandchat

duxdlux: Q4: Very interesting approach. Haven’t use it. #brandchat

andrewmueller: @mariaduron That map is a brainstorming method that is a precursor to strategy #brandchat

BrandMyCareer: Q4: The map is nice but I love to express personal brand in very simple map that doesn’t make people scared #brandchat

Brad42Fish: Q4: Everyone has variation of same techniques for defining brand. As longs as yours works for you &/or your clients… #brandchat

GetResults: A 4 – Have used similar techniques (Goldratt based) for productivity 4 yrs. Can work if used consistently. So can post-it notes #brandchat

BrandMyCareer: Q1 + Q4: Do I violate FTC rules if I post the map on my Facebook profile #brandchat

Pitch, Plugs, C2A, etc

GetResults: PITCH – Helping you find creative solutions & grow your business. CALL 2 ACT – @getresults 4 FREE initial consult #brandchat

Brad42Fish: 42Fish is a createive solultions firm that helps clients create their desired reactions thru branding, mktg, advertising + design #brandchat

brandingexpert: Blatant self-promo: The book: http://www.RevengeofBrandX.com The branding guy: http://www.RobFrankel.com Drop on by! #brandchat

neilmckenzphoto: Pitch: Creating great people and product photography with impact. #brandchat

denvan: Pitch: 1) Beg to Differ is looking for great brand stories and discussions. 2) Brandvelope has space for naming clients. #brandchat

BlakeGroup: Pitch: I provide creative services (writing, design, SM, etc) to clients including utilities, education, healthcare, prof servs. #brandchat

jemcgrew: Pitch: visit McGrewGroup.com for writing/graphic design/photography/marketing expertise. Great rates for brochures, bus.cards etc #brandchat

denvan: Oh, and read about my chicken sandwich: http://www.begtodiffer.com/ #brandchat

#brandchat recap of October 14th

We delved even further into the topic of personal branding and how it compliments or deters from a corporate brand.  Enjoy the recap!

Q1: How can we keep corporate+personal brands separate? (i.e. Bill Gates, Richard Branson)

chareeklimek: @brandchat Great Q1. Are we sure we’re even able to keep them separate any longer? #brandchat

Brad42Fish: Q1: Shouldn’t be hard for big brands, can de very hard for small prof service companies. #brandchat

mariaduron: #brandchat Q1: This is a perpetual ? b/c I C it supporting a growing biz yet being a deteriment 2 biz UR want to eventually sell.

Brad42Fish: Q1: In big companies, leader is just that, leader. In small firms, leader often is main piece of org’s brand. #brandchat

chareeklimek: agree with you @Brad42Fish however still believe lines will continue to blur. Personal absolutely affects corporate #brandchat

paulcopcutt: Why separate the brands,? Make it a continuum of branding – personal to team to corporate – very powerful. #brandchat

chareeklimek: It’s micro to macro – time 2 flip it. @paulcopcutt Make it a continuum of branding – personal 2 team 2 corporate – very powerful. #brandchat

pmarckworth: The personal brand of the company leader can be a huge asset to a corporation. But the two brands are separate. #brandchat

Brad42Fish: Q1: Bigger challenge is for small firms, where so much of firm’s identity is tied up in owners or other leaders. #brandchat

brandchat: pmarckworth The personal brand of the company leader can be a huge asset to a corporation. But the two brands are separate. #brandchat

duxdlux: Q1: People connect more readily with other people, so the personal brand is a vital part of building the biz brand #brandchat

DrFernKazlow: Q1 Largeness of personality is a BIG factor – for worse and sometimes for better… #brandchat

Brad42Fish: Q1: In big firms, a conscious decision should be made as to how closely tied leader’s brand is to org’s brand. #brandchat

duxdlux: Q1: What happens when personal or team brands have a disconnect with biz brand? #brandchat

wvpmc: Q1 we know they’re separate when we see a disconnect – Whole Foods for example #brandchat

Brad42Fish: Q1: If leader brand is part of corp brand also depends on product/service category. I don’t know leader of most brands I like. #brandchat

chareeklimek: @duxdlux lack of productivity, high turnover, lost revenue and broken and disgruntled brand voices in the community #brandchat

Brad42Fish: Q1: EXAMPLE: Should the CEO of Corona (or parent company) make his/her personal brand part of Corona brand? Probably not. #brandchat

pmarckworth: RT @chareeklimek: @Brad42Fish but he should be making sure everyone in the company is rallied behind Corona brand #brandchat

Brad42Fish: RT @pmarckworth Q1 I think the question is whether the leader is the face of the brand. #brandchat

duxdlux: @pmarckworth Excellent point. Find the “face” of the brand and make sure there is no disconnect. #brandchat

Q1.2 What happens when personal or team brands have a disconnect with biz brand?

paulcopcutt: @duxdlux – if there is a disconnect than time to re-evaluate if they stay together – align the values. #brandchat

duxdlux: @paulcopcutt Seems personal brands must fall within an overall org brand strategy. Can be difficult with large personalities #brandchat

pmarckworth: Q1 I think the question is whether the leader is the face of the brand. It mostly doesn’t happen which is fine. #brandchat

DrFernKazlow: @DavidSandusky @duxdlux depends whether it enhances/offers positives or detracts from the company brand. Think mavericks. #brandchat

Q2: If U were 2 create a personal branding formula, what would it be?

chareeklimek: Q2: start with personal core values, beliefs, strengths/characteristics as well as weaknesses. #brandchat

duxdlux: Q2: Are we talking personal brand independent of organizations, or within org? #brandchat

brandchat: Rt @jenniferbourn A2: Focus on authenticity+relationship blg+provide consistent high-value content helps ur audience #brandchat #brandchat

pmarckworth: Q2 Formula for personal brand: what makes you unique, memorable, believable & important #brandchat

neilmckenzphoto: Q2: Personal brand formula: Authenticity and great results everyday. #brandchat

DavidSandusky: Q2: PB=Being You + (Online + Offline) Reputation + Action #brandchat http://bit.ly/2AsP2M (expand)

Brad42Fish: Your presonal brand is what people really think of you. #brandchat

mariaduron: @pmarckworth LIke UR formula -tho not just believability, authenticity like @neilmckenzphoto listed #brandchat

DrFernKazlow: Q2 All abt finding pts of connection w/who U r, what U want, ur vision & ur niche(why I teach PowerConnecting) #brandchat

duxdlux: @brandchat Personal brand that exists within overall org strtegy might take on specific purpose not found in independent approach #brandchat

Brad42Fish: You may have desired personal brand that you create, but those with whom you interact are the ones who really control your brand. #brandchat

brandchat: @duxdlux agreed – think overall goal needs 2 b considered in communicating brand but doesn’t develop brand #brandchat

Brad42Fish: Q2: Even more so than with corp brands, your personal brand must be authentic. Otherwise, you’re just a big fake. #brandchat

DrFernKazlow: Q2 Interesting we agree how impt authenticity is, yet so many forget it in building and leading a brand… #brandchat

sethgray: @Brad42Fish and people don’t tolerate phonies any more #brandchat

duxdlux: @Brad42Fish Somewhere the personal branding has to meet up with the personal brand — what you’re trying to do with what you do #brandchat

Q3: How do you think the Letterman Brand is doing after the latest story? And, tips on Brand Management in a crisis? #brandchat

neilmckenzphoto: Q3: I don’t think the latest Letterman flap has really affected his brand. #brandchat

BlakeGroup: Q3 Letterman took as much control as poss by quick response. But def some neg fallout. #brandchat

Brad42Fish: Q3: Letterman handled it in true Letterman style. Plus, he’s a comedian and talk show host – not politician. NO DAMAGE. #brandchat

duxdlux: Q3: Brings out “weakness” element in brand building/identification. Easy to overlook, but inherent in any personal or org brand #brandchat

Brad42Fish: Q3: He might have legal damage, but virtually no brand damage. #brandchat

paulcopcutt: Q3 for personal brands in crisis – honesty, authenticity and ask for your communities support and feedback #brandchat

duxdlux: @paulcopcutt Also, take responsibility. There’s noone else to absorb the fallout, but you. #brandchat

paulcopcutt: Q3 -Agree comedian on brand Letterman’s biggest damage was 2 the trust in his marriage in my eyes that damages his personal brand #brandchat

DrFernKazlow: Q3 I think Letterman also handled it in line with his brand… #brandchat

duxdlux: Q3: Also brings out underlying perceptions. Was anyone really surprised by Letterman flap? No. In keeping w/ existing perceptions #brandchat

Q4: What do you think of the new FTC guidelines for brands+bloggers? #brandchat

ZimblerMiller: Q4: Lot of misinformation about the FTC’s new rules, including from the FTC itself. #brandchat

brandchat: Regulated disclosure is only required for those communications that are sponsored. #brandchat

brandchat: Celebrities now have a duty to disclose relationships beyond traditional advertising, e.g. on talk shows, Twitter, Facebook, etc. #brandchat

Brad42Fish: Q4: Honestly, I don’t know what new guidelines are. Suppose I probably should. #brandchat

neilmckenzphoto: Q4: I like the new FTC guidelines for bloggers – transparency. #brandchat

paulcopcutt: Q4 re FTC – not sure how much it will effect us here in Canada (yet!) – what are the implications for cross border branding?? #brandchat

Brad42Fish: Do the new FTC regs have punishments assocatied with them? #brandchat

ZimblerMiller: Q4: Consumers also have to be smart — did they really think all these years that book reviewers have been buying the books? #brandchat

duxdlux: Q4: FTC guidelines are a natural step. Sets precedent for regulation of citizen media. Like the transparency aspect. #brandchat

DrFernKazlow: Q4 I Going to b challenging-some positives some problems like tweets in 140 chars w/ affiliate links #brandchat

ZimblerMiller: Q4: Every time I use an affiliate link in an Examiner.com article I note that it’s an affiliate link. #brandchat

BlakeGroup: Q4 The easier the access, the more potential for abuse. Guidelines good idea. Will need to evolve as tech does. #brandchat

ZimblerMiller: @DrFernKazlow Maybe on Twitter we can use a hashtag code such as with al to let everyone know it is an affiliate link. #brandchat

Brad42Fish: Q4: The brand damage of not being transparent/honest could be worse than any fine from FTC. #brandchat

Brad42Fish: Q4: If I tweet about a client’s webstie, am I in violatino of FTC rules? #brandchat

Pitch, Plugs, C2A, etc.

Brad42Fish: PITCH: At 42Fish we help clients define and create their desreid reactions thru branding, marketing, advertising + design. #brandchat

denvan: @DavidSandusky Pitch: Looking for Time Management assistance to be able to attend the next #brandchat on time…

BlakeGroup: Pitch! I provide creative services (writing, design, SM, etc) to water utilities + public health, education, prof serv clients. #brandchat

Brad42Fish: Check us out at www.42Fish.com. (Do I have to disclose anything about my relationship with 42Fish? Don’t want FTC trouble.) #brandchat

paulcopcutt: Pitch #brandchat (does that FTC comply?!) wud luv u 2 spread word #JMTW http://bit.ly/3GXXPX (expand) 30 secs or less personal brand tips for a cause

neilmckenzphoto: Pitch: If you need some great business or personal brand photography combined with 30+ years marketing experience give me a call. #brandchat

ZimblerMiller: PITCH: My company has a $24.95 info package “What You Should Know About Branding” http://bit.ly/JcxYB (expand) #brandchat

pmarckworth: Pitch: I create resonant, memorable brands that attract attention, engage interest & deliver on their promise. #brandchat

chareeklimek: #brandchat Pitch @Vocii helps companies brand & communicate from the inside out. Building trust+creating advocates of employees+customers.

DrFernKazlow: Pitch: I help people master the Inner Game of Branding – and maximize & monetize their business, brand, & SM. #brandchat

#brandchat recap of Wed, October 7th, chat – all about personal branding!

Q1 is on the floor : Is a personal brand earned or created? And, extending that is a biz brand…earned or created? Let’s discuss.

GetResults: Brands have always been rooted in reputation and utility. Why shouldn’t this apply equally to the “pers brand”? #brandchat

Michael_B_Moore: Q1 IMO both – it must be strategically cultivated and managed, but there must be integrity at the core of all brands. #brandchat

pmarckworth: @GetResults I agree. A personal brand is based on making and keeping a clear promise. #brandchat

neilmckenzphoto: Q1: Personal brand – you create it by earning it. If you just create it then it is just a mask. #brandchat

wvpmc: Q1 pers brand can be molded, but in SM era will quickly be called out if not in sync with what is actually earned #brandchat

brandchat: Some say PB (personal branding) is manipulative tactic to make urself look more valuable than u R…. #brandchat

lisakribs: Q1: Personal Brand – neither created or earned, you are what you are. any other representation is deception. #brandchat

paulcopcutt: @mariaduron personal brand evolves, message and communication is created, reputation and value is earned. #brandchat

Mikimel: A personal brand is both earned and created, just like any product’s package – one cannot exist without the other. #brandchat

jemcgrew: Q1: Personal brand in most cases is created by earning credibility that you then associate with your persona #Brandchat

DrFernKazlow: @mariaduron Q1 love the ??Think is has to be both created & earned (& u must cont 2 earn it and kept aligned) #brandchat

GetResults: @brandchat Pers Brand both created & earned. @ creation it’s what you want it 2B. Once launched, it is subject 2 mkt def #brandchat

jemcgrew: Q1: I see personal branding as marketing yourself…one of my professors used to say the most important thing you market is U #Brandchat

DrFernKazlow: @neilmckenzphoto I think pers brand is created as is corporate, but 4 both, must be aligned & authentic #brandchat

BrandMyCareer: Q1: I don’t understand where Blogger – David Spinks miss the point of personal branding #brandchat

BlakeGroup: Q1: both earned + created. Create first, built by having value/knowledge/product/service. #brandchat

HuebnerPetersen: Q1 Branding is storytelling – in bot biz & personal realms. You create your story & the work to live up to it (earn it) #brandchat

GetResults: @lisakribs but itn’t it what you CHOOSE to project – thus, YOU, but still crafted and MKT says, yes, or , no #brandchat

neilmckenzphoto: Q1: You can create any personal brand (persona) you want on social media – living up to it is another story.. #brandchat

DavidSandusky: Q1 personal brand is created, earned and w/vision sustained. #brandchat

pmarckworth: RT @Mikimel: I see PB as packaging a professional service delivered by an individual. Scale is smaller; principles are the same. #brandchat

BrandMyCareer: Q1: Personal Brand = Being You + Reputation + ? #brandchat

GetResults: @HuebnerPetersen at the start, that’s true, but like parlor game, whispering ear 2 ear, msg takes on own life. #brandchat

lizisaacslwc: Personal Branding is more than just representation, it’s everything about you and UR p/s. U are R brand #brandchat

BrandMyCareer: @lizisaacslwc But my personal brand created by earning followers, fans and readers for my blog, right? #BrandChat

GetResults: @BrandMyCareer – these elements are mutually supportive but still have to pass personal and societal filters. 2 way street #brandchat

DavidSandusky: Q1 As an executive recruiter, I know who will produce beyond their stay. Those pple don’t market self, brand speaks #brandchat

lizisaacslwc: @DrFernKazlow there are several misconceptions abt PB–we often don’t believe we’re pwrfl beyond measure. #brandchat

artcoaching: RT Q1:Creation is always personal interactions with biz challenges .Being created…it’s earned #brandchat

BrandMyCareer: @GetResults so how you do describe personal branding for those who miss it? #brandchat

DrFernKazlow: @neilmckenzphoto It is clearer to ppl in corporate branding – yet if pers brand is out of whack, so is everything else #brandchat

paulcopcutt: @pmarckworth personal brand can extend beyond professional services, it is an opportunity for everyone to manage career/biz/self #brandchat

brandchat: RT @DavidSandusky Q1 As executive recruiter, know who will produce beyond their stay. Those pple don’t market self, brand speaks #brandchat

pmarckworth: @BlakeGroup I think PB is harder to define beacuse it requires honest introspection that then must be told as a compelling story. #brandchat

strategystew: Q1 I think the real challenge is creating a brand of any kind is not being clear on who you are and what you are promising . #brandchat

GetResults: @DrFernKazlow who will control it, indeed? I see it as sailing in a storm. Control is shared. #brandchat

paulcopcutt: @DrFernKazlow agreed – it is better to be a conscious competent personal brand than an unconscious incompetent one! #brandchat

DavidSandusky: Q1later…read “Complications of personal brand simplified” for my thoughts http://bit.ly/qIdwy (expand) #brandchat

BrandMyCareer: Q1: Can we agree about > Personal Brand = Being You + Reputation + Actions #BrandChat

DrFernKazlow: @lizisaacslwc Yes – and if we don’t own our power, same as in corporate arena, others will be happy use that 2 their adv #brandchat

Q2:Do you “get” personal branding? If so, why? Or do you see it as a ploy, positioning or stupid? Let’s discuss!

jemcgrew: Q2: I get “personal” branding. I view it as marketing myself and my talents. This may be in pursuit of careers, friends or family #Brandchat

lizisaacslwc: We often get confused w/mission/vision /slogan etc. and aren’t consistent in our prestentation, mktg , appearance etc. #brandchat

neilmckenzphoto: Q2: If personal brand is authentic then it isn’t a ploy, positioning or stupid. Authenticity is the key. #brandchat

BrandMyCareer: Q2: PB could be stupid thing before 5 years but today personal branding is positioning #brandchat

HuebnerPetersen: Q2 In SM, w/out branding, you’re a generic profile & stand for nothing. Personal branding is req to have an impact & fully engage #brandchat

lisakribs: Q2: PB isn’t a ploy, but it is seriously hyped. eventually i think PB will be a no-brainer in establishing yourself. #brandchat

GetResults: Q 2 Even w lg corps, pers brand has been there – founder, personality. Co’s moved away 2 separate 4 market valuation reasons. #brandchat

lisakribs: 12 yr olds with facebook pages are PBing as we speak #brandchat

HuebnerPetersen: @neilmckenzphoto Agreed. Authenticity is key for any kind of branding (personal or business) #brandchat

Michael_B_Moore: Q1/2 Old school: resume SM connected world: PB #brandchat

paulcopcutt: @BrandMyCareer SM has raised the profile of PB to whole new level. Also transient work habits and expectations drive PB #brandchat

So, how do YOU define personal branding – in 140 chars or less? #brandchat

BlakeGroup: PBs not new; SM as tool to go global w/ them is new! Makes PBs expected, easier to see others’ PBs. #brandchat

BrandMyCareer: Q2: Personal Branding = Being You + (Online + Offline) Reputation + Actions #brandchat

GetResults: Pers branding is everything you project in the marketplace to help discover & benefit from alignments w market wants/needs #brandchat

wvpmc: biz brands generally better at incorporating mrkt res into product devel – pers brand often what would like market to buy #brandchat

neilmckenzphoto: Q2: Personal brand = the real you. #brandchat

pmarckworth: PB: what makes you unique, memorable, believable & important #brandchat

paulcopcutt: Q2 – Everyone has a personal brand, it’s recognising what it is and communicating it to the right people that makes it effective. #brandchat

Michael_B_Moore: Q2 pre SM world: resume. SM, connected world: PB. Its about being strategic in the ways that we communicate w/ each other now. #brandchat

DavidSandusky: Q2 define: true understanding of what your brand stands for and deliberate action to live your values based mission #brandchat

DavidSandusky: Q2 brand strategy is a tool required to build and maintain a sustainable competitive advantage #brandchat

HuebnerPetersen: Q2, part 2: PB encompasses the tone, content, & frequency in which you post, respond, & interact. #brandchat

brandchat: RT @paulcopcutt Q2:Every1 has pers brand, it’s recognising what it is+communicating it 2 right people that makes it effective. #brandchat

DrFernKazlow: Q2:Good PB is aligning/connecting who u r, w/ niche, wht they need, & makes u the only go 2 person they want #brandchat

lisakribs: Q2 PB in 140 characters: you. #brandchat

BrandMyCareer: Q2: RT @paulcopcutt: @williamarruda says: “Personal branding is permission to be yourself.” #BrandChat

DavidSandusky: Q2 brand management for your career includes market analysis, pricing, value prop.-it is more work then just “being you” #brandchat

Mikimel: #PersonalBranding is the process of differentiation and preference creation for an individual through #design. #brandchat

CathyWebSavvyPR: A2 Personal Brand = Who you are + What you do + How you look in person + How you act online + Work you actually DO #brandchat

DavidSandusky: Q2 for later read…”Brand Manager for your career” – http://bit.ly/hpCb9 (expand) #brandchat

neilmckenzphoto: Q2: @GetResults – agree, maybe the hook is “nobody but you”. #brandchat

brandchat: RT @DavidSandusky Q2 brand mgt 4 URcareer includes market analysis, pricing, value prop.-it is more work then just “being you” #brandchat

Mikimel: Just like any brand – personal brands must be authentic, relevant and compelling – All of which is achieved by good design. #brandchat

lizisaacslwc: @BrandMyCareer Yes & No. If people see U are consistent in UR words, thoughts and deeds -they will seek you out naturally. #brandchat

Brad42Fish: Already probably been said, but: Personal branding follows same basic rules as any branding. #brandchat

artcoaching: Q2 It begins as an attempt to do your work well, and ends with being branded. #brandchat

DavidSandusky: Q2 why many are annoyed w/personal branding (including me) most don’t know brand mngt, strategy. it’s a buzz phrase #brandchat

Mikimel: Nobody knows who you are better than yourself. PB is communicating your strengths to an audience that can benefit from your help #brandchat

repdef: Often, Personal Branding = How You Appear in Google Search Results. If your rep is weak online, they may never find you offline. #brandchat

Michael_B_Moore: Q2 Your PB is the residue of your life’s work! #brandchat

Brad42Fish: Q2: personal brand is a different way at loking at professional reputation. You’ll manage it better if you think of it as brand. #brandchat

Brad42Fish: Q2: You can influence your brand, by making the decisions that support your desired brand. People around you define your brand. #brandchat

DrFernKazlow: Q2: Be aware: U can have a personal brand and not go anywhere. A Mercedes in the garage won’t run w/out gas! #brandchat

Q3: What to do w/messy brand or over extensions of brand? Share UR thoughts http://bit.ly/KRWTj (expand ) #brandchat

Brad42Fish: What unique thing do you offer people in a way that’s different (better) than other people? #brandchat

BlakeGroup: Q3: Look at total PR/mrktg/sales/SM plan + align.Listen to custs, emplyees, research. #brandchat

neilmckenzphoto: Q3: I kind of like the Intel stickers – tells me what is inside. How else would I know what I am getting? #brandchat

Brad42Fish: Every brand extensions must be carefully considered. Does it strengthen current brand? Does it strengthen new brand? #brandchat

GetResults: @brandchat brands are Intellectual Prop, line extensions reinforce the franchise. Intel made it confusing – Counter productive. #brandchat

Brad42Fish: If brand extension doesn’t strengthen both current and new brand, dont’ do it. Maybe you should launch unrelated new brand. #brandchat

GetResults: @neilmckenzphoto if the unit works, do you really care? One of the good points of the article, has Intel lost the “care” link? #brandchat

jemcgrew: Q3: The only thing to do with a mess is clean it up. You have 2 step back & refocus the brand on the future and where u want 2 go #Brandchat

paulcopcutt: Q3 @Starbucks instant coffee great example – is this a good brand extension? – may not be messy (lol) but…..#brandchat

BrandMyCareer: @repdef Microsoft = Bing & Yahoo expecting to take 25% of search results soon so not only Google #brandchat

Brad42Fish: Q3: If a brand is already a mess with brand extensions, it’s time to re-examine everything. What stays? What goes? #brandchat

paulcopcutt: Q3 I think the car manufacturers have displayed how messy brand extensions can get #brandchat

DrFernKazlow: @Brad42Fish Absolutely! If ur brand is a mess, it’s reflecting u, ur biz, or u don’t have what U think U have. #brandchat

Brad42Fish: Shed brand extensions that weaken strength of the main brand. If they have place in market, relaunch under dif brand. #brandchat

GetResults: @BrandMyCareer Sadly, some in SM don’t “get” value of traditional basics, so can only pitch phrases. Sell lots B4 being exposed #brandchat

Pitch, Plugs, C2A, etc.

DavidSandusky: great job all! this will be a great recap on http://bit.ly/g2HU6 (expand) #brandchat

neilmckenzphoto: Pitch: @DavidSandusky will be holding a personal brand workshop in Denver – strategies and ideas for your brand. Don’t miss it. #brandchat

GetResults: PITCH – Helping you find creative solutions and growing your business. FREE initial consult #brandchat

Brad42Fish: Plus: 42Fish is a creative solutions firm that helps clients create their desired reactions thru branding, mktg, advtng, + design #brandchat

DrFernKazlow: Pitch: Dr. K shows u how 2 identify & rid ur personal & biz brand of pond scum aka residue. Tweet 4 info. #brandchat

brandchat: @Mikimel Would luv 2 hear more about Brand Personality – maybe next chat or on Facebook page http://facebook.com/brandbuzz

Recap of #brandchat, September 23rd

Our chats stay exciting and packed full of great insight!  Enjoy!

Q1: Ur thoughts on this article: http://bit.ly/40zkjh 1) Thoughts on what we can learn from the “winners” on the list – e.g. Google, Apple, Amazon, the food and luxury clothing brands. 2) What can we learn from the “losers” – like the auto industry, finanancial services etc.

GetResults: Q1 Interesting. In looking at the winners, even if process flawed, not far from mark, can still be instructive. #brandchat

neilmckenzphoto: Q1: I think that the success of these brands more to do with industry they are in/markets served than brand power. #brandchat

sethgray: Q1: those are some huge, established companies. They have a lot of momentum, so not really all that surprising #brandchat

Brad42Fish: Haven’t read whole articel, but at first glance, one truth sticks out: People don’t trust anyone associated with recession #brandchat

neilmckenzphoto: Q1 Fast foods/cook at home are what people can afford, high end like Hermes are what truely rich people can afford. #brandchat

pmarckworth: McDonald’s is a good example of a company that responds to what it’s customers want rather than persisting with the same products #brandchat

GetResults: @Brad42Fish Good insight. Shows consumers are paying attention and exacting their price on presumed offenders. #brandchat

BrandMyCareer: Coca-Cola topped the brands since years, what is the secret? #brandchat

mariaduron: #brandchat Q1: from winners learn that NAME recognition is still impt! Applies in biz + personal branding. Need 2 own UR moniker.

GetResults: We can learn not to go there RT @brandchat: Q1: And the flipside….What can we learn from the “losers”? #brandchat

Brad42Fish: One other thing I noticed: all brands on this list continued to market through hard times. Those who pulled back will be hurt. #brandchat

wvpmc: @Brad42Fish that has held true in every recession – those who increase marketing also jump ahead of competition #brandchat

DrFernKazlow: @Brad42Fish Agree. If they stop marketing in hard times, makes room for their competition to fill the vacuum. #brandchat

andrewmueller: Q1 most on the list have effetively created differentiation in the marketplace #brandchat

wvpmc: @DrFernKazlow I think it’s a combination of awareness (increased share of mind) and desire to associate with winners #brandchat

andrewmueller: Q1 Many are older very established brands that created their brand prior to Social Media #brandchat

neilmckenzphoto: Q1: Does anybody really know if these brands actually increased their marketing/advertising spending? #brandchat

pmarckworth: Q1 interesting pt that Google went up on list yrly but this yr is down due to perception that it’s getting too big & aggressive. #brandchat

Brad42Fish: Most of the names on that list are huge brands that can withstand hard times, plus they already have brand loyalty. #brandchat

Brad42Fish: brand loyalty might not be the tight term (brand laziness might be more accurate), but you all know what I’m talking about. #brandchat

andrewmueller: Q1 IMO it is more instructive to look at the list as a whole for common traits rather then individual rankings #brandchat

andrewmueller: People are more comfortable building emotional attactments to brands that will be there tomorrow, important in recessionary times #brandchat

merylevans: Q1 I read somewhere that brands who keep mktg in tough times will come out ahead while those cutting back have to play catchup. #brandchat

neilmckenzphoto: Q1: This is basically a list of cos whose stocks have done well by being positioned well in the economy – typical of BusinessWeek #brandchat

pmarckworth: @andrewmueller Speaks to the desirability of maintaining marketing in tough times to stay in public eye and keep relationships. #brandchat

jemcgrew: @neilmckenzphoto Does the list make people question the Business Week Brand? #brandchat

andrewmueller: A list done in percentage of relative change in brand sentiment would be more interesting especially when correlated to sales #brandchat

wvpmc: Q1 list value depends on how closely your needs align with the weighting factors – good promo for brands at top of list #brandchat

neilmckenzphoto: Q1 @jemcgrew I don’t know about questioning the BusinessWeek brand, maybe more about expectations. #brandchat

BlakeGroup: @andrewmueller A list w/ % of relative change in brand sentiment more interesting-correlate to sales #brandchat

DrFernKazlow: @jemcgrew Not necessarily – but they must b able to clearly show value & monetization if they r charing high #brandchat

Q2:Steps U would recommend 2 rebuild brand after incident like Kanye West/Serena Williams? #brandchat

Brad42Fish: If you’re not marketing to your audience, someone else is. #brandchat

merylevans: @brandchat Serena Williams took one big step: she apologized. We haven’t heard about incident since. Kanye… different story! #brandchat

jemcgrew: Q2: first step is acknowledgment of being wrong–this is detailed in Book Lipstick on a Pig–good read #brandchat

DrFernKazlow: @jemcgrew Not necessarily – but they must b able to clearly show value & monetization if they r charing high #brandchat

jemcgrew: Q2 Second step is corrective action in public. People have to believe you are sincere. #brandchat

neilmckenzphoto: Q2: What can we learn about the losers? Manage your business, manage your risks, and don’t take your customer for granted. #brandchat

jemcgrew: @DrFernKazlow agree…value is important and open communication #brandchat

neilmckenzphoto: Q2: Bad behavior may now be less tolerated. It will take time for people to forget. #brandchat

DrFernKazlow: @merylevans Sincerity is huge-if ppl don’t “buy” it or feel it’s manipulation, it compounds the problem #brandchat

andrewmueller: @mariaduron Q2 I doubt that either have a true brand strategy that they adhere to. 1) decide how they want 2B percieved #brandchat

BlakeGroup: Q2 1.accept responsibility + apologize, 2.listen to yr public, 3.get help to avoid future issues. #brandchat

Brad42Fish: Q2: Most people who like Kanye before will like him now…little change will occur. #brandchat

BrandMyCareer: Q2: We can forgive big brands if they admit they r wrong, they brand their career since years so 1 mistake can be re-branded #brandchat

Yuricon: Q2 Admit mistake, apologize – don’t prevaricate. Use it as an opportunity to teach people what not to do and why not to do it. #brandchat

andrewmueller: Q2 – step 2 state their position and relate how their actions did or did not represent that position #brandchat

Yuricon: Q2 Also a good chance to bruch up those basic social skills and take them on the road. #brandchat

Brad42Fish: Q2: Serena might have hurt her brand, which is a bigger deal since she makes a lot of $$ from endorsements. #brandchat

andrewmueller: step 3) state what to expect in the future #brandchat

JGoldsborough: @mariaduron @merylevans Good pts. Also Serena 1st apologized 4 reaction 2 “horrible call.” Story lived. Sincere apology, it died. #brandchat

wvpmc: Q2 crisis mgmt not awfully different for personal brands – but ppl more tolerant of celebrity outbursts #brandchat

andrewmueller: Step 4 act consistent with how they want to be percieved #brandchat

DrFernKazlow: @neilmckenzphoto Agree bad behavior less tolerated now-difclt times >awareness of choices > transparency w/ SM #brandchat

BlakeGroup: Q2: Any major PR gaffe stems from deeper issue. Find out why situation occurred, fix it. #brandchat

jemcgrew: Q2: what about using Social Media for corrective action? Thoughts? #brandchat

merylevans: Q2 McEnroe had a bigger temper and was a poorer sport. It didn’t hurt his career. Serena just had one misstep. She shook hands. #brandchat

DrFernKazlow: @jemgrew Great point -SM done right can be HUGE corrective asset to fix damaged brand! #brandchat

pmarckworth: @jemcgrew SM broadcast the bad behavior almost immediately and became trending topics. Good place to apologize. #brandchat

Q3: Internal steps that can B taken when company outward brand+culture are opposite?

merylevans: @brandchat You mean like Whole Foods? Where CEO said something that clashed with company’s outward culture? #brandchat

Brad42Fish: When bad actions tarnish your brand, address it straight on. Don’t half apologize if you don’t mean it. It’ll show. #brandchat

neilmckenzphoto: Q3 If outward brand+culture are opposite then replace mgmt starting at the top – something isn’t right here. #brandchat

andrewmueller: Q3 can anyone give me an example of a company whos brand and culture are opposite? #brandchat

jemcgrew: Q3 would indicate lack of communication internally–sometime a consultant to bring groups together can help #brandchat

andrewmueller: Q3 I would argue that your brand is largely determined by your culture and they cannot be opposite #brandchat

wvpmc: Q3 which came first – brand or culture – that may give some indication of where to begin #brandchat

Brad42Fish: Brand vs culture issue depends on co. & what they do/sell. If they sell retail product, the co. culture might not be relevant. #brandchat

neilmckenzphoto: Q3 @andrewmueller Saying what you stand for and doing it are two different things. #brandchat

DavidSandusky: @andrewmueller opposite brand v culture – those maketing excellent service, employees don’t deliver. Qwest had issue w/this #brandchat

Brad42Fish: Brand vs culture can be huge deal for professional service company or non-profit organization. #brandchat

andrewmueller: @neilmckenzphoto saying what your stand for is not your brand, interaction with customers at every touchpoint determines brand #brandchat

DavidSandusky: @wvpmc I think culture always come first as started by lone founder who drives culture early #brandchat

Brad42Fish: The question is “which do you want to lead?” Brand or culture? Maybe both should be looked at together, neither leading. #brandchat

BlakeGroup: If brand + culture are not aligned, can create ethics/PR issues if becomes public. #brandchat

DavidSandusky: Q3 if culture is bad, brand is bad regardless of marketing – look at hiring brand champions #brandchat

wvpmc: @DavidSandusky sometimes new mgmt or merger can radically alter culture #brandchat

DavidSandusky: where is @rwhisman when you need him re: Q3 #brandchat

Q4: Studies+resources to support internal brand advocates

Brad42Fish: Brand is more than jsut internal personality; it’s also how product/service matches with market and audience. #brandchat

andrewmueller: I guess the question is what do you do when your culture doesn’t deliver on your brand promise? #brandchat

pmarckworth: brand and culture clash indicates that the brand isn’t integrated into the company – bad mistake. #brandchat

Brad42Fish: Culture is not the brand. It is part of the brand, often a large part. #brandchat

merylevans: Possible story: What are the cheapest, yet highly effective ways to get your web worker or online business noticed? @merylkevans #brandchat

DrFernKazlow: Brand 7 culture not integrated is big brand problem.Branding abt pts of connection. That’s big disconnection! #Brandchat

Brad42Fish: Culture sometimes not part of brand. Do we care if the culture at Mt. Dew is different or same as Brand Essence of the proudct? #brandchat

DrFernKazlow: Slip of the finger – meant brand & culture not integrated is big brand prob… #Brandchat

Pitch, Plugs, C2A, etc.

wvpmc: Moderating @BethHarte’s #pr20chat tonight 8 pm ET – Topic: I’m in Social Media – Now What? Managing Expectations – Join us! #brandchat

Brad42Fish: 42Fish is a creative solutions firm that helps organizations create their desried reactions thru branding, mktg, adv + design. #brandchat

BlakeGroup: Pitch: We provide creative services (design, writing, photography, etc) for a range of clients, specializing in water utilities. #brandchat

pmarckworth: Pitch: I help individuals and businesses build resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

DrFernKazlow: Thanks all! Pitch: Major project I’m heading up. Looking 4 key partners&affiliates. National & internl. Luv 2 talk w/ U!! #Brandchat

neilmckenzphoto: Pitch: Combining 30+ years adv/mrktg expertise with photography to enhance my client’s business and personal brand images. #brandchat

ideasurge: RT @MizzyB: RT @B_Batchelder: The Top 6 Reasons Companies R Still Scared of SM by @whatsnext http://bit.ly/H9992 (expand) #smchat #hcsm #brandchat

#brandchat recap of September 16 chat

Q1: What went wrong + right w/Serena Williams’ + Joe Wison’s brand?

pmarckworth: Q1 Both Wison and Williams lost control of their brands when they lost control of their behavior. #brandchat

LoisMarketing: Hi everyone #brandchat Q1 We need to also include another “W” — Kanye West I agree with @pmarckworth .. all lost control — literally!

andrewmueller: Q1 probably did wonders for Joe Wilsons brand (among his loyalists) – he garnered $1.5m in campaign contributions since then #brandchat

BlakeGroup: Amazing that people in public eye ignore fact that public is watching! #brandchat

mariaduron: Q1: Re: Wilson. Dunno him nor evr knew him b4 this statement. Some reports say this behavior is normal 4 him. Was is up’d 4 nat’l #brandchat

pmarckworth: Q1 You can’t take back bad behavior when you’re in the spotlight like they both are. Neither apology was heartfelt either. #brandchat

jdojc: @LoisMarketing I think Trizle has a great POV on Kanye’s brand http://bit.ly/49nr2A #brandchat

LoisMarketing: #brandchat Q1 In the case of Wilson and Williams they ARE their brands

andrewmueller: Q1 perhaps all were authentic, therefor their actions may have helped align themselves with their true fans #brandchat

mariaduron: RT @BlakeGroup Amazing that people in public eye ignore fact that public is watching! #brandchat

pmarckworth: Q1 No one condoned Williams or West, but Wison is another matter. I agree with @andrewmueller that it helped his brand with some. #brandchat

mariaduron: @andrewmueller #brandchat Q1: I agree w/U. It’s their true brand. Whoever U r when tired, hungry, frustrasted is the REAL you..yikes!

craigritchie: Isn’t brand partially defined by the rules of the industry? Wilson’s move was authentic, but he’s aligned himself with niche. #brandchat

andrewmueller: No “Brand” is for everyone, a brand is only concerned with those it wants to align itself with – the others don’t matter #brandchat

andrewmueller: @craigritchie No, everyday brands can become great brands by “breaking the unwritten rules” creates distinction #brandchat

SJAbbott: Q1 Kanye’s outburst was probably a stunt for MTV/VMAs, which is consistent with the evolution of that brand. #brandchat

Q2: Thoughts on this mashable study? http://mashable.com/2009/09/15/free-twitter-advertising/

mariaduron: Q2: I think ppl just talk.Some R brand loyalists, some not.Haven’t we all seen new tweetrs say sumthing about coffee @ starbucks #brandchat

andrewmueller: Q2 people love brands, they play a significant role in peoples lives and it is only natural that we talk about them #brandchat

jdojc: @mariaduron, true, ppl just talk. That means we can listen and find out all kinds of things about what people think. #brandchat

DrFernKazlow: @brandchat Q2 Study makes good points, but the number of spam co messages makes the numbers cited less relevant #brandchat

craigritchie: @andrewmueller Definitely distinguished himself but “breaking the rules” must be carefully thought out. Obama “broke” them too. #brandchat

andrewmueller: q2 Twitter also offers a platform to publically speak to the brand! (if they maintain a twitter account) #brandchat

pmarckworth: @andrewmueller I agree and Twitter is a way to have an expansive conversation about any brand. #brandchat

Q3: What do you recommend for steps in rebranding?

DrFernKazlow: @brandchat: @jdojc @mariaduron, Yes we can listen, learn and CONNECT! #brandchat

andrewmueller: No such thing as instant rebranding. You can change your “brand” but it is a gradual process contigent on customer perception #brandchat

craigritchie: re: Study 1/5 tweets include brands is great proof for my work. Also, brands are communities. People can relate via brands. #brandchat

pmarckworth: Q3 rebranding implies overcoming a problem or trying to rekindle a failing brand. Better to attend to your brand along the way. #brandchat

mariaduron: RT @andrewmueller @craigritchie agreed! If not thought out, breaking industry rules could have bad bad results #brandchat

DrFernKazlow: @DavidSandusky Re-branding-quite a challnge.The how relates 2 why & what..Can’t overstate impt of strategy! #brandchat

jdojc: Q3: Can you rebrand? Madonna #brandchat

SJAbbott: Q3 No such thing as rebranding. Either an evolution or something completely new. Whether it makes sense is up to the strategy. #brandchat

DrFernKazlow: @pmarckworth Q3 Agtee-Better strng brand & strategy rather than re-brand. Could b positve reasons 2 re-brand. #brandchat

BrandMyCareer: RT @SJAbbott: Q3 No such thing as rebranding. Why not possible to re-brand? #brandchat

Q4: For a partnership, how would you rebrand – same steps or different?

pmarckworth: Q4 Branding a partnership effectively starts with a clear understanding of each indiv. brand and how they enhance each other. #brandchat

SJAbbott: Q4 Steps 2 create the brand or evolve the brand r the same. The difference is the legacy u r working with to define authenticity. #brandchat

denvan: #brandchat Q4 Does “Partnership” mean of individuals or companies – as in co-branding? Is there one entity at the end or two?

Pitch, Plugs, C2A etc.

BrandMyCareer: RT @SJAbbott: Q3 No such thing as rebranding. Why not possible to re-brand? #brandchat

We are BACK! Brandchat recap of Sept 9th Chat

After missing a week of chat because of Twitter Fail, branditos grouped back on Wednesday, September 9th to talk and discuss those questions left un-chatted about from the week prior.

Here’s what we said…

Q1: If you were to give a brand a “brand makeover” what brand would be on the top of ur list?

andrewmueller: Q1 would use social media internally + bidirectionally between sr. management + employees 2 bring cohesion around values +meaning #brandchat

TheBrandCounsel: Hi. Just noticed your #brandchat. The brand we would most like to make over is the ad industry #brandchat

Brad42Fish: A1: No brand comes to mind, but the ideal brand would be one that has product and service figured out, branding and mktg lagging. #brandchat

Michael_B_Moore: Q1 Not to be facetious, but the US Congress could really use a CMO or agency! Not too many people think highly of them. #brandchat

craigritchie: The Car companies aren’t doing a great job. They need brand makeovers Q1 #brandchat

Michael_B_Moore: Q1 General Motors would seem to be a likely candidate for a brand makeover as well. #brandchat

Brad42Fish: @craigritchie I’d love rebranding any of the car companies. #brandchat

DavidSandusky: Q1 @richardbranson model applied to every large organization. break up to small teams/create new leaders! #brandchat

neilmckenzphoto: @Michael_B_Moore I think congress needs more than a brand makeover – more like re-engineering. #brandchat

LoisMarketing: #brandchat Q1 Agree with Michael — GM definitely!

brandchat: @neilmckenzphoto LOL!! #brandchat

Michael_B_Moore: Agree! RT @neilmckenzphoto: @Michael_B_Moore I think congress needs more than a brand makeover – more like re-engineering.

neilmckenzphoto: Rebranding car companies is like putting “lipstick on a ..”. Problems seem to be much deeper. #brandchat

Michael_B_Moore: Q1 The Microsoft brand could probably take some cues from the positioning of Bing – fresher, more contemporary, etc. #brandchat

mariaduron: #brandchat – what about Craigslist – needs a makeover 4 their brand, 2?

LoisMarketing: Yes Neil — I was thinking the same thing — GM’s probs much deeper than “brand” and “perception” Q1 #brandchat

DavidSandusky: Q1 brand makeover=every company where employees don’t know what the company stands for #brandchat

Brad42Fish: Converse has been sadly lost in the athletic shoe world. I’d love to help them rebrand. #brandchat

neilmckenzphoto: It might be easier to indentify the companies with great brands and then rebrand the rest. Seems like a lot of opportunities. #brandchat

Michael_B_Moore: Q1 – re: GM’s probs – nothing a couple of great new models + a few hundred million in media & great creative couldn’t overcome. #brandchat

brandchat: RT @colorexpert Q1: AT&T #brandchat

LoisMarketing: #brandchat Q1 — the “green” side of me is showing — or GM could take the lead in alternative fuels, new technology — someone needs to!

Q2: Share UR fave book, blog or resource for branding + why it’s UR fave.

jdojc: @mariaduron this might shed some light on Craigslist’s brand http://www.wired.com/entertainment/theweb/magazine/17-09/ff_craigslist #brandchat

Michael_B_Moore: Q2 – for me, ‘Positioning’ by Ries & Trout is a classic! Great primer on understanding brands and brand strategy. #brandchat

jdojc: Q2: Rob Walker’s “Why We Buy” is a nice contemporary look at our relationships to brands #brandchat

craigritchie: Not necessarily my fave, but just read “The Other Guy Blinked,” classic Cola War story. Story of great brand leadership. #brandchat

pmarckworth: I lost my connection – back now. Q2 – One of my favorite books is Brand Driven by LePla, Davis &Parker. Also Seth Godin’s blog. #brandchat

LoisMarketing: Once again I agree with my bud Michael — Al Ries is perennial favorite of mine Q2 #brandchat

jdojc: Q2: Rob Walker’s “Buying In” (sorry for the mixup) is a nice contemporary look at our relationships to brand #brandchat

Brad42Fish: A2: I always refer to www.42thoughts.com for brand stuff, oh no, that’s stuff I write. I shouldn’t be plugging our company. #brandchat

neilmckenzphoto: Q2: For blogs on brand and images it would have to be http://www.yourbrandplan.com/forum/blogs/neil-mckenzie/ #brandchat

DavidSandusky: Q2 I’ll stay on my theme today – Business Stripped Bare by @richardbranson #brandchat

Brad42Fish: Honestly, the articles I discover from the people I follow in twitter are often the best. (@KirkPhillips is good example) #brandchat

craigritchie: Tactical Transparency is pure gold for building brands via Social Media. Tons of case studies and insight. #brandchat Q2

Q3: How will long time existing brands B seen as enter SM world? Like New Kid on block now need 2 prove themselves OR like old friend OR like big bad Corp America trying 2 take over?

BlakeGroup: Q3: One appeal of SM is it feels immediate, authentic, un-corporate. Must not get too slick. #brandchat

Brad42Fish: Everyone is new to social media, those joining now aren’t really late to the game. #brandchat

SJAbbott: #brandchat Q3 If corps engage in social media and don’t dictate msg, the transition should evolve brand nicely. Old school msg control = bad

neilmckenzphoto: Q3 Every brand will need to participate in SM. Most won’t get it. #brandchat

Brad42Fish: Established brands joining SM now just need to follow same “rules” as everyone else: Be helpful and authentic #brandchat

Michael_B_Moore: Q3 I think brands mostly will maintain whatever their current positioning is. w/ new media. Either way – they must b credible. #brandchat

pmarckworth: @SJAbbott Q3 agree that the corps need to understand new school and abandon old school control the message to have SM work. #brandchat

Brad42Fish: Brands need to be true to themselves everywhere, including in Social Media. (Why did I capitalize that?) #brandchat

craigritchie: Old brands will only succeed in entering SM if they humanize their efforts. We want to hear human voices and opinions. #brandchat Q3

Brad42Fish: A brand must exude their Essence in everything they do, including social media. #brandchat

LoisMarketing: #brandchat Q3 I think many can enhance brand thru skilled SM professionals to help them best engage public and maximize SM presence

SJAbbott: #brandchat Q3 Real “rules” have yet to be defined, but SM is here to stay, and most corp will eventually get it. Brands will evolve with it.

LoisMarketing: #brandchat Q3 As with network marketers and others utilizing SM, must be careful not to “sell sell sell” or otherwise alienate audience

neilmckenzphoto: Q3: The demand from consumers and competitive actions will force all brands to participate in SM. #brandchat

wvpmc: @LoisMarketing that’s a pretty common mistake that many newcomers to SM make – from small biz to major brands #brandchat

SJAbbott: #brandchat Q3 Brands will evolve = brands will humanize. But we’ll also see way more commercial technologies brought into SM tools.

JeanSFleming: Social media needs to be part of corporate #contentstrategy. #brandchat

neilmckenzphoto: Q3: When all companies are utilizing SM its effect will be diminished for most – position yourself now. #brandchat

JeanSFleming: The question is what channel for what content; how do they dynamically drive the conversation forward. #brandchat

wvpmc: @JeanSFleming starts with defining goals, strategies, tactics how SM will dovetail with overall marketing plan #brandchat

Q4: Who do U C waiting to bring their brand in2 the social media convo and is missing the whole boat?

Michael_B_Moore: Q4 Respectfully, there r probably too many to list! Some are dabbling – but most r still trying to figure it all out. #brandchat

craigritchie: Banks are slowest to adapt. While their massive clients and employee armies are re-defining their brands in spite of this. #brandchat

brandchat: Rt @merylevans Q4 The key is 2 have a strategy+use it right. It’d be nice to connect w brands that I use. #brandchat

neilmckenzphoto: Q4: About half of my Artrepreneurship students – I need to hammer on this one again and again. #brandchat

JeanSFleming: Sensitivity to where your audience is in adoption also drives corp social med.#brandchat

Michael_B_Moore: Q2+Q4 Many companies need to read ‘The Cluetrain Manifesto’ – it lays out the new media world and changing roles fairly clearly. #brandchat

LoisMarketing: Great point Craig — I see this as well among professional services firms who are “trapped” within maze of compliance issues! Q4 #brandchat

jdojc: Q4: I like how some brands are bringing customer service online @comcastcares, MyStarbucksIdea, Dell IdeaStorm are famous egs #brandchat

wvpmc: @craigritchie wondering when lobbiests will be on same page as brand startegists – SM impacted by lobbing initiatives #brandchat

BlakeGroup: Holding back now on SM = asking (10 years ago) Do I really need a web site? #brandchat

LoisMarketing: #brandchat Q4 Banks, CPAs, financial advisors, others — there is an opportunity to personally engage marketplace outside of compliance w SM

DavidSandusky: @LoisMarketing yes, I have clients doing just that. handcuffs exist however, but person shines over commodity #brandchat

craigritchie: @jdojc There are some big brands getting too caught up in success of these Cust Serv examples though, and not moving beyond CS #brandchat

LoisMarketing: @DavidSandusky Same here! Innovative financial pros are grasping power of SM to demonstrate knowledge and instill confidence #brandchat

Pitch, Plugs, C2A etc..

pmarckworth: Good morning and Happy Birthday to @davidsandusky. Peg Marckworth here – back from vacation – glad to see you all again. #brandchat

wvpmc: @DavidSandusky Happy Birthday! #brandchat

craigritchie: Thanks for the #brandchat. And the inspiration to start #AgencyChat on Fridays at 2p ET. Tweet you then, too? http://www.facebook.com/pages/AgencyChat/128837518870

pmarckworth: Pitch: I help individuals & businesses build resonant, memorable brands that attract attention, engage interest & drive sales. #brandchat

BlakeGroup: Great chat-thanks! Looking forward to agencychat http://www.facebook.com/pages/AgencyChat/128837518870 #brandchat

neilmckenzphoto: Pitch: If you need some great business or personal brand photography I would love to help you out. #brandchat

#brandchat recap, Wed, Aug 26th

Branditos had a lively, spirited discussion and there were many new brandchatters on the chat!

Remember, we are actively trying to secure a vanity URL that is much shorter and will make it so much easier for people to find us on Facebook.  Plus, as we do every week, there’s a call for questions and the place to submit those are on our Facebook wall:  http://www.facebook.com/pages/brandchat/76086901726

Here’s the recap:

Q1. Re:brandshaping thru product placement When U C product in movie, newsclip not coincident. It’s placement. How will product placement be used as word mentions in Twitter, Plaxo, photo in background on FB etc.

BrandMyCareer: Q1: Do you mean how to market brand products using social media? #BrandChat

aliciafalcone: Q1: We’ll see more sponsored conversations and hope they are disclosed as sponsored #brandchat

neilmckenzphoto: Q1: If SM is viewed as just another mrktg channel then prods will start popping up all over the place – some sponsored some not. #brandchat

brandchat: @BrandMyCareer No, more about cing products in background when doing Vlogs or YouTube or ppl mentioning it on Twitter, FB, #brandchat

aliciafalcone: Q1:I hope brands use social media as an opportunity to be more transparent and engage customers & focus less on placement #brandchat

pmarckworth: @aliciafalcone social media is an opportunity to be more transparent &more about relationships than advertising. #brandchat

brandchat: @BrandMyCareer Example: coffee mug or poster behind some1 vlogging, chatters other examples U’ve seen? #brandchat

DavidSandusky Q1 the best way to use social media re: product is for research and customer service #brandchat

neilmckenzphoto: Q1: @pmarckworth Agreed- I think the key word is “opportunity” for SM to be more about relationships – to many its advertising #brandchat

craigritchie: Twitter and the social web are forcing authenticity. Product mentions will have to be authentic, or we’ll dismiss and lose trust #brandchat

jccarcamo: sm also affords us to build brands from the inside out by engaging in relationships versus pushing out a message. #brandchat #brandchat

pmarckworth: Q1 PP makes the statement that this is the product everyone wants. I’m guessing it’s been happening on social media all along #brandchat

InnovateMarCom: Q1 – Placement will be more subtle. U will see more brands monitoring & RT brand mentions initially. Authenticity is key. #Brandchat

BrandMyCareer: Q1: @brandchat OK! How to create good opportunity and engage more clients to my products using SM? #brandchat

jccarcamo Q1:sm also affords us 2build brands from the inside out by engaging in relationships versus pushing out a message. #brandchat

aliciafalcone: Agree with @davidsandusky Social Media excellent for research and c/s. Both examples of engaging the customer and transparency #brandchat

LoisMarketing: Agree w @jccarcamo — relationships & followings built via meaningful and “fun” tweets from motorsports teams/drivers #brandchat

InnovateMarCom: Q1 Cont – Then I think brands will embrace other means such as sponsorship. Things like hosting chats like this! #Brandchat

sethgray: Q1: SM has leveled the playing field- now consumers have as much reach & impact as a $1M ad/prod placement budget #brandchat

LoisMarketing: Drivers @TonyKanaan and @MaxPapis are great examples as is @RuBarrichello who won the Formula 1 race over the weekend #brandchat Q1

BrandMyCareer: Q1: Are you agreed that SM is only for relationship/networking/opportunity not advertising? #BrandChat

sethgray: @BrandMyCareer Q1: depends on how you define “advertising.” if advertising = broadcasting, then yes. #BrandChat

Q2: Is UR personal brand independent of corporate or biz brand?

jccarcamo: Q2: I try to keep it separate, but there’s so much to cross over because you become part of your organization. #brandchat #brandchat

neilmckenzphoto: Q2: My personal brand is my bus brand since I am a sole proprietorship. For others the two are intertwined as well #brandchat

InnovateMarCom: Q2 – Great question. Yes and no. Both brands influence the other. U have 2 be who u r. If there is a big difference…problem! #Brandchat

imagirlscout: Q2 Personal vs. Biz brand … depends on the business/corporate/organization environment. #brandchat

pmarckworth: Q2 corporate/ biz brand is just one element of your personal brand, but your personal brand is so much more. #brandchat

LoisMarketing: #brandchat Q2 — definitely intertwined for me as well!

mariaduron: @neilmckenzphoto Agree w/U, Neil. I’m in same boat + find it difficult if not impossible 2 dissect 1 from other #brandchat

imagirlscout: Q2 Even if company deems separate personal/biz, I believe personal elements are still important. #brandchat

aliciafalcone: Q2: For entrepreneurs, difficult to distinguish but believe they need 2b different. PB greatly influences small biz brand. #brandchat

craigritchie: Personal “brand” and Brand can be linked, but never really the same thing, are they…? #brandchat

pmarckworth: Q2 @InnovateMarCom good point – incompatability between the 2 is a message you should pay attention to. #brandchat

kfcatoe: @brandchat: Q2: Some companies are making their employees include company name in all personal social media communications. #brandchat

sethgray: Q2: my personal brand includes aspects that don’t fit neatly in the corporate cubicle. #brandchat

neilmckenzphoto: Q2: If you work for a company with a great brand the positives will affect your personal brand. If the co brand is not so great.. #brandchat

aliciafalcone: Q2: For small biz, personal brand needs to be different from company brand at some point if u subscribe to e-myth philosophy #brandchat

mariaduron: @aliciafalcone Q2: Agreed, if 2 b inline w/emyth. Needs 2 b part of exit strat+curious when that needs 2 start in a biz #brandchat

InnovateMarCom: Do u want 2 work 4 the co if u ask this?@kfcatoe Q2. R U obligated 2 let a co. U work 4 2 borrow from UR reputation? #brandchat #Brandchat

merylevans: Q2 Employees can be brands’ biggest advocates. Co needs to take care not to try to overcontrol employee SM accts in their name. #brandchat

Q3: Can a dept of an organization operate independent of the company brand?

jccarcamo: Q3: It might be able to but it shouldn’t. The brand needs to course through all areas of an organization. #brandchat

neilmckenzphoto: Q3: Depts of an org frequently operate independent of a company brand – sure sign of poor management. #brandchat

merylevans: Q3 Depends how org sets up account. Dell does a nice job of using diff accts beginning with Dell(something). #brandchat

Michael_B_Moore: Q3: Not if that dept. has consumer facing operations. RT @brandchat: Q3: Can a dept operate independent of the company brand? #brandchat

pmarckworth: Q3 It might be a reasonable mkting choice but it should be part of the overall brand strategy not an indep. decision of the dept. #brandchat

aliciafalcone: Q3 – No, unless dept is operating as a separate div., selling something materially different in which case need diff brand. #brandchat

sethgray: @neilmckenzphoto or a poorly defined brand. #brandchat

InnovateMarCom: Q3 – Look at companies like Proctor & Gamble. Def have independent depts working outside of corporate brand. #Brandchat

Michael_B_Moore: Q3 this is why cos. that build really strong brands r typically driven by strong cultures – which reinforce/teach brand strategy #brandchat

craigritchie: I think we’re seeing a lot of social media departments operate independently from rest of company – to the benefit of the brand. #brandchat

HuebnerPetersen: Q3: On some level, all depts should work to support the comps brand, all functions in a company must work to market the brand #brandchat

mariaduron: RT @merylevans Q2 Employees can B brands’ biggest advo. Co needs 2 take care not 2 try 2 overcontrol empl SM accts in their name #brandchat

Michael_B_Moore: Q3 not sure why management would want a dept to operate independent of the characteristics that drive their brand #brandchat

InnovateMarCom: Q3 cont – If not this great misalignment in the co and the dept personality. Go for it. Think creative folk vs finance. #Brandchat

kfcatoe: Q3 @InnovateMarCom If it is part of the marketing strategy, then it will reinforce the brand identity. #brandchat

DrFernKazlow: Q3 May b reasons 4 a division 2 have diff flavor 4 their brand, but must always b continuity and alignment. #brandchat

DavidSandusky: Q3 I think each dept ought to have own mission based on core competency and match to corp vision #brandchat

sethgray: Q3: Co is made of depts. Depts of ppl. Every individual shapes the brand– even if that shape doesn’t match official brand #brandchat

DrFernKazlow: @brandchat @craigritchie Seems to indicate a problem w/ the brand or it’s marketing that needs correction! #brandchat

LoisMarketing: #brandchat Q3 Re Proctor & Gamble — ea product a distinctive brand but is attached to overall corporate reputation/brand — such as quality

Michael_B_Moore: This is why culture is so important! RT @sethgray Q3: Every individual shapes brand-even if shape doesn’t match official brand #brandchat

nicolevcramer: re: Q3 a department can only operate under its own brand banner for a time before it must merge in support of the organization #brandchat

Q4: When is social media involvement a bad decision for a brand?

Michael_B_Moore: Q4: I don’t know, perhaps when you have nothing to say? Even then, you can just listen and learn. #brandchat

mariaduron: Q4: SM is bad decision when U don’t have a strat.Will waste time+can go all diff directions.Much as U like 2 jump in, have strat #brandchat

jccarcamo: Q4: When UR not ready to take the bad with the good. The conversation has to go both ways or you’re just advertising. #brandchat #brandchat

DrFernKazlow: Q4 If you can’t take your brand to #brandchat

DrFernKazlow: Q4 If you can’t take your brand to SM, you need to ask what’s wrong with your brand? Why? #brandchat

neilmckenzphoto: Q4: SM involvement is a bad decision for a brand when its not well thought out/poorly executed. A good brand also helps #brandchat

DavidSandusky: Q4 when the target audience is not on said social media, when a tree falls in a forest… #brandchat

pmarckworth: Q4 doesn’t it always come back to having and using strategy? #brandchat

aliciafalcone: Q4: When a brand hasn’t defined it’s brand experience or larger strategy, transparency of social media can do more harm than good #brandchat

kfcatoe: Agree with @mariaduron, Social Media is not a stand alone strategy, part of an integrated marketing plan. #brandchat

InnovateMarCom: Q4 SM bad if you don’t have a person to drive the approach & 2 develop, execute & refine plan. #Brandchat

DavidSandusky: @brandchat best way to engage different communities after shared purpose – brilliant recruiting and retention #brandchat

Michael_B_Moore: The same as with any strategy/tactic! RT @neilmckenzphoto: Q4: SM a bad decision when not well thought out/poorly executed. #brandchat

Michael_B_Moore: Q4: Even if no strategy/plan/internal SM expertise – brands should pay attention to it to learn what consumers are thinking. #brandchat

sethgray: Q4: if co. is unwilling to change based on SM feedback, they should stay out. #brandchat

craigritchie: I’m saying we’re seeing brand promises evolve based on new paradigms. @DrFernKazlow Yes, I think many brands/marketing need corr. #brandchat

LoisMarketing: #brandchat Q4 Agree w @mariaduron and @ktcatoe as well — part of strategy and in keeping with it

neilmckenzphoto: Q4 @pmarckworth A lot of things come back to having a strategy – like success! #brandchat

HuebnerPetersen: Q4: Strategy is important, but participation (jumping in, listening, & learning) may be what is needed to drive/inspire strategy. #brandchat

DrFernKazlow: RT @LoisMarketing: #brandchat Q4 when use of SM is not “engaging” -used 2 sell, sell, not provide useful info & build relatnshps

merylevans: Q4 No strategy, no direction and all promotional / sales. #brandchat

LoisMarketing: #brandchat Q4 Back 2 motorsports — engaging use of SM builds followings for drivers and subsequently more exposure for their sponsors

Q5: If you were to give a brand a “brand makeover” what brand would be on the top of ur list?

Pitch, Plugs, C2A, etc.

brandchat: PLUG:Pls Bcom a fan http://www.facebook.com/pages/brandchat/76086901726 Make life so much easier 2 paste a vanity URL than long 1 #brandchat

neilmckenzphoto: Pitch: A shout out to my Artrepreneurship students – talented artists learning the world of business – look for them on Twitter. #brandchat

brandchat: Thank U 2 every1 4 participating 2day. Next chat-Wed. 10amCST, recap at http://www.yourbrandplan.com by Fri. #brandchat

DrFernKazlow: Thanks all! Pitch:Get Bigger Wednesdays coming soon!Get Bigger in ur biz, brand, SM & ur life! DM 4 > info! #brandchat

pmarckworth: Pitch: I help individuals & businesses build resonant, memorable brands that attract attention, engages interest & drives sales. #brandchat

brandchat: B sure to join us on the Facebook page 2 post UR ideas for topics 4 next week http://www.facebook.com/pages/brandchat/76086901726 #brandchat

HuebnerPetersen: Every employee is a part of your brand & can work to support/market/enhance your brand http://bit.ly/12eV94 (expand) (ties into today’s #brandchat)

#brandchat August 19th Recap

Some lively discussion on paid endorsements and sponsored bloggers and what does that mean to the integrity of the brand?  How do you handle competitors who attack your brand?

Insights from the branditos!

Q1: How do you deal with competitors who try to destroy your brand?

Brad42Fish: If their attacks point out weaknesses in your brand, address those weaknesses; don’t address the competition. #brandchat

pmarckworth: @Brad42Fish I agree. A dueling match just gets people focused on the fight. #brandchat

DrFernKazlow: @Brad42Fish Q1 Yes – get the info contained in attacks and use it to strengthen your biz and your brand. #brandchat

neilmckenzphoto: Q1: Agree with @brad42fish – concentrate on your own brand not what your comp is saying. Address your weaknesses. #brandchat

CathyWebSavvyPR: Q1 There realy is enough room 4 many players in the space, if you engage in neg repsonses 2 attacks, it may weaken yr brand #brandchat

DrFernKazlow: Q1 You can learn alot about your competition’s strengths & weaknesses from what they focus on about you! #brandchat

jemcgrew: @CathyWebSavvyPR I agree. But when must you address it? #brandchat

jemcgrew: Q1: When do you have to address? When they are making false claims or giving incorrect information? #brandchat

CathyWebSavvyPR: @jemcgrew Q1 – when 2 address attacks…If they are right out something that you have done wrong, it’s important 2 fix it #brandchat

CathyWebSavvyPR: @jemcgrew Q1 – depend on teh tone. just passing misinformation, might be able to be handled politely; but… cont’d #brandchat

pmarckworth: Q1 Keep your brand strong &emotionally connected to your customers. Then the competitor is “that other person” not “one of us”. #brandchat

Brad42Fish: @jemcgrew If the comp. is saying something false about you, put the truth in your mktg messages, but don’t attack back #brandchat

jemcgrew: @Brad42Fish I agree, putting correct statements in your MKTG message. I think you also step up your voice in the market #brandchat

neilmckenzphoto: Q1: I think taking the high road is the best course. Fight negative comments with an authentic great brand. #brandchat

jemcgrew: Q1: If you increase your correct MKTG message and show a strong presence in your market, then negativity is less likely 2 prevail #brandchat

Brad42Fish: Example: health care debate. If one side makes false claim, the other side should respond with truth. #brandchat

brandchat: RT @Brad42Fish In political arena, U may need 2 address attacks. But in commerce, just deal w/making connections w/UR audience. #brandchat

CathyWebSavvyPR: @brandchat that should have been “if you handle yrself Professionally, deflates their brand” #brandchat

DrFernKazlow: Q1 What do you think about the Apple vs PC game in light of this discussion? #brandchat

BrandMyCareer: Q1: What if they are attacking your personal brand not a product brand #BrandChat

Brad42Fish: @BrandMyCareer attack on personal brand? Don’t take it personal. Take high road. #brandchat

DavidSandusky: Q1How do you deal with competitors who try to destroy your brand? Excellent customer service! #brandchat

CathyWebSavvyPR: @DrFernKazlow Q1 have to admit, I like Apple’s approach better (even tho they R making fun of PC) #brandchat

Brad42Fish: PC vs Mac? Maybe the “underdog” is allowed to attack. IBM directly responding would appear petty. #brandchat

Brad42Fish: My experience: audience normally doesn’t care about fight between you and yoru competition. #brandchat

BestRoofer: RT @DavidSandusky: Q1How do you deal with competitors who try to destroy your brand? Excellent customer service! #brandchat

Q2: How do sponsored tweets affect brand integrity?

Brad42Fish: Someone please define “sponsored tweets.” #brandchat

neilmckenzphoto: Q2: Everday people talking about your brand IS different than people who are paid to talk about your brand. SM vs Advertising. #brandchat

CathyWebSavvyPR: Q2 – sponsored tweets – will neg. affect brand in some ppl’s eyes, in othes not. But they must be aligned w brand – a match #brandchat

pmarckworth: Q2 Sponsored tweets – it’s really a question of transparency. Are you an evangalist or a paid spokesperson? State it up front. #brandchat

CathyWebSavvyPR: @Brad42Fish there are several companies – IZEA & others prepping 2 role out sponsored tweets – you get paid 2 tweet their ad #brandchat

BrandMyCareer: Q2: I don’t get Q2 yet :O :O … any one explain or give example #BrandChat

CathyWebSavvyPR: Q2 – slightly off topic, I worry more about sponsored.ad tweets cluttering twitter. if twitter were making $, wd be better #brandchat

CathyWebSavvyPR: Q2 I find it interesting that social media and bloggin are being held to FCC standards, when otehr media bend rules way worse! #brandchat

DavidSandusky: Q2 sponsored tweets. Okay if values of the brand and person are obvious match…and volume control #brandchat

Brad42Fish: If it feels like spam, people will treat it like spam. If it feels authentically viral, people will pay attention. #brandchat

brandchat: @BrandMyCareer Yes, for example: Ford Fiesta movement providing vehicle to try for tweeters to tweet about experience. #brandchat

DrFernKazlow: @pmarckworth Yes transparency is key. Also authenticity. Even if paid, if not authentic eats away core & value of SM #brandchat

CathyWebSavvyPR: Q2 I think that the rrent crop of sponsored tweets will include a way to know/show they are sponsored. #brandchat

DavidSandusky: @BrandMyCareer I take Q2 as popular personal brand on twitter suddenly pitching, say BMW regularly #brandchat

CathyWebSavvyPR: Q2 Veteran SM & Blogger @ChrisBrogan had some backlash when did his 1st sponsored post, about a brand he belived in. #brandchat

SJAbbott: Transparency of sponsored content will be critical. Tweets could provide good info those who want it. #brandchat

neilmckenzphoto: Q2: If you respect the paid spokesperson then paid endorsement is effective. If you don’t then its just advertising hype. #brandchat

AmberRogersFord: @brandchat – think that IS authentic. Upfront disclosure, true experiences w/Ford Fiesta. Good use. #brandchat

Brad42Fish: @brandchat Ford Fiesta movement was clearly an ad, but it felt legitimate, no one trying to trick you. It worked. #brandchat

CathyWebSavvyPR: Q2 On other hand – ads and advertorials have a long history. why shouldn’t bloggers/tweeters make $. on other hand – it stinks #brandchat

andrewmueller: Q2 the fact that someone is getting paid to endorse, brings the question of integrity of endorsement #brandchat

DrFernKazlow: @neilmckenzphoto Q2 Interesting 2 see how paid endorsements effect relationships betw spokeperson & followers #brandchat

Brad42Fish: Q2: Testimonials are always good. Paid endorsements are often trouble. #brandchat

neilmckenzphoto: Q2: I guess the question for @chrisbrogan about sponsored post is did the positives outweight the negs – can’t please everyone. #brandchat

DrFernKazlow: @CathyWebSavvyPR Q2 complex ?, sponsored tweets/blog posts were inevitable – how handled will be what counts. #brandchat

SJAbbott: Q2 If sponsored tweeter crosses line of authenticity, they loose audience & value as evangelist. Tweet campaign needs 2 respect #brandchat

MarshaCollier: Sponsored tweets are just a new form of advertising: there will always be shysters & sleezbags who pimp their goods #brandchat

Q3: Do sponsored social media activities promote or take away from brand effectiveness?

DrFernKazlow: @mariaduron Q3 Sponsored SM activities can do promote or take away – depends on strategy, authenticity, who’s involved, etc. #brandchat

Brad42Fish: Q3: Sponsored SM events are like any mktg tatic: Do it right, it’ll work. #brandchat

CathyWebSavvyPR: @mariaduron A3 If sponsored item is in alignment w/ brand & disclaimer.transparency is handled,& not too often. It can work #brandchat

andrewmueller: @Brad42Fish Yes, but this is different from an ebay like system for matching brands to tweeters #brandchat

DavidSandusky: Q3 I contemplate this right now as companies approach me to sponsor a niche forum_I’m being very selective #brandchat

BrandMyCareer: Q3: Take little and promote more #brandchat

pmarckworth: Q2 & Q3 It always comes down to how it’s handled. Are there authentic relationships? If so things work. #brandchat

MarshaCollier: I only do paid testimonials for products I have used, tested and really like. #brandchat

Q4: What are your favorite brands on Facebook, LinkedIn, Twitter? And why are they your faves?

mariaduron: Q4: My fave brand on twitter is @southwestairlines @ford 2 witty along w/gr8 updates #brandchat

Brad42Fish: Q4: My favorite brands are my favorite brands, no matter where…on Twitter or in the store. #brandchat

neilmckenzphoto: Q4: I have favorite people on Facebook, Twitter, LinkedIn but don’t know about “favorite brands” #brandchat

CathyWebSavvyPR: @mariaduron Q4 brands on twitter I like @scottmonty (ford) @radian6, @comcastcares, @chrisbrogan #brandchat

Pitch, Plugs, C2A, etc

brandchat: PITCH: Always looking 4 thought provoking ?s 4 chat. Pls post on FB wall, http://tinyurl.com/brandchat-FB (expand) +need 10 fans! #brandchat

mariaduron: PITCH: Need 10 fans for brandchat Facebook page. Vanity URL would make my life easier as moderator Pls pass along 2 fans! #brandchat

DrFernKazlow: RT @brandchat: @DrFernKazlow Here’s link to @andrewmueller article: http://bit.ly/6X4DS (expand) #brandchat (Good rd sponsored tweets!)

Brad42Fish: PLUG: Every organization has a desired reaction, at 42Fish we help define and then create that reaction for our clients. #brandchat

CathyWebSavvyPR: 18+yrs PR exper. + social media passion – I make connecting the dots between U & yr customers easy blog post bit.ly/UjZ7Q #brandchat

DrFernKazlow: Pitch: Get Bigger Wednesdays coming this fall. Email or dm me to find out more and please Retweet! #brandchat

PITCH: Always looking 4 thought provoking ?s 4 chat. Pls post on FB wall, http://tinyurl.com/brandcha… +need 10 fans! #brandchat